What to Put on Your Website Homepage to Win Clients

Your homepage is your agency’s first handshake.

If it’s unclear, cluttered, or generic—you’re losing potential clients in seconds. Here's what your homepage actually needs to convert visitors into leads.

1. A Headline That Tells Them What You Do

“Helping local businesses grow with mobile apps and digital tools.”

Make it specific, client-focused, and benefit-driven. If it could apply to anyone, it applies to no one.

2. A Strong Subheadline That Builds Trust

“Trusted by 1,000+ entrepreneurs across 20 countries.”

This is your social proof shortcut. Numbers work. So do logos and testimonials.

3. A Visual That Shows the Result

Use mockups, screenshots, or lifestyle photos. Help visitors see what they’ll get—a mobile app, a dashboard, a website, a client smiling.

4. A Short List of Benefits (Not Features)

• Launch your digital presence fast
• No tech skills required
• Support and tools included
  Keep it tight. Think “what’s in it for me?” from the client’s point of view.

5. A Clear Call to Action (CTA)

• “Book a free call”
•  “Get your launch pack”
•  “See what’s possible”

CTAs should stand out visually and be repeated 2–3 times on the page.

6. A Simple Contact Form or Button

Make it easy to get in touch or book. Remove friction. Don’t ask for more than name, email, and one question.

Pro tip: You don’t need to design from scratch.

The Eazi-Business Business-in-a-Box gives you ready-made homepage templates with proven structure, persuasive copy blocks, and branding flexibility.



Use our pre-built website framework to launch with confidence and convert faster.