What Makes a Great Blog Post?

If you find writing blog posts a bit of a challenge, we’re here to help. This handy guide will walk you through how to craft the perfect blog post for your business, which you can then share on social media as a great way of letting people know what’s happening in your company.

Grab readers right from the start

No matter what your intended audience or reason for posting your blog, the title and subheading of the post will determine whether users want to read more.

It’s important not to overcomplicate things at this stage. You’ll want to clearly outline what the content is going to be about, and crucially, highlight how it’s going to add value to the person reading.

For example, if you are a tech business targeting more hospitality clients with your efficient ordering and payment solutions, you could produce an article with the below title and subheading:

Title: “How Can Automation Help You Run Your Restaurant More Effectively?”.

Subheading: “Five Ways You Can Regain Control”.   

These two lines work well together for two reasons. Firstly, you have identified a common pain point for a restauranteur. Secondly, the subheading backs this up with a clear indication that the blog will contain pro-active advice to help them solve the problem.

Use questions to build a rapport with the reader

You might think that framing your blog content as a conversation would be difficult to pull off, but with a little practice, you will be able to keep users engaged for longer.

One method you can use is to ask questions in the blog intro. Continuing on from the above example, this could include an opening line such as “Do you often find that there’s just not enough hours in the day to complete all your admin tasks? Automation software can…”.

By doing this, you are showing a level of empathy and understanding that helps the user feel understood, as they might do if they were to have a face-to-face conversation with you.

Use quotes and authoritative external links

While you don’t want to overuse quotes to distract from the overriding points you are trying to make in your blog, they can be a great way to add weight to what you’re saying.

In the automation for restaurants context, this could involve using a quote by a reputable company that you have previously worked with that has used such technology and found it helped their business.

Suddenly, the reader understands that this is more than just a one-sided opinion from a company selling automation software and will see a relevant quote as offering a general consensus on the matter.

Finally, adding a link to the person or company making the claim within the copy can give the user the option to read more on the topic, and could make them more likely to come back to make a purchase.