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What can SEO do to improve customer experience in 2021?
Dean White • 23 November 2021
SEO can be a compelling customer acquisition tool
Within the digital landscape it has become natural for companies to provide a complete experience for customers. With easier access to products and services, technology has made it incredibly accessible for the consumer to find and purchase from a business. This means it is imperative for businesses to provide consumers with everything they need, as the level of service is becoming the difference between brands. Businesses will need a customer-centric approach to obtain the trust needed for customer loyalty.
With a high percentage of consumers beginning their search for products online, it is important for businesses to be seen. This highlights how useful SEO is in terms of a company’s digital strategy and how powerful a tool search engine optimisation truly is. Having a high search ranking is essential for a brand to be visible for consumers.
SEO isn’t just about getting a website seen by a customer; it is also providing them with useful information and a solid experience. According to smartkarrot.com, the following SEO factors impact customer experience;
· Responsive Screen Resolution – means a website can adapt to whatever screen it may be viewed on i.e. desktop, tablet or mobile
· Headers – or H1 tags mean the google algorithm can correctly display what a specific page is about and make it easier to find
· Keyword Stuffing – is when a website uses as many keywords as possible on a page to increase the search engine rankings (this can create a poor user experience and negatively effects SEO)
· Meta Description – is a small description underneath a website that is listed on a search engine
· Readability – can help visitors to a website understand what it is the business provides. It should be clear, direct and to the point.
The customer experience begins by their journey being mapped out and once a business understands their needs the SEO can be aligned to create an overall smoother transaction. Ideally, someone searching for a business wants to find the very best option for their needs. This means that SEO will need to be created for the purpose of aiding the customer experience as closely as possible.
Digital experiences will continue to prosper post-COVID19 and it is imperative businesses act quickly and position their brand at the top of the search results. The pandemic also saw the rise of consumers jumping to digital services due to being at home. Any business that can offer the best experience to new and existing customers will have the advantage of adopting them long after the pandemic is over.
Our innovative Eazi-SEO service will provide the tools necessary to offer the best customer experience. The services included with Eazi-SEO include Strategy and planning, implementation tasks and advanced analytics.
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