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The top 3 reasons why app reviews are important for businesses
Dean White • 28 March 2022
60% of customers check app ratings before they install an app
Online reviews have become vital for businesses due to their influence on customer buying behaviours. 60% of customers check app ratings before they install an app. By looking at other people’s opinions, they are able to better understand what the app is really like.
The ratings and reviews of apps play a significant role in building online credibility in today's cutting-edge business environment. Regardless of whether someone reviews online takeaway or ecommerce applications, a good rating will help in the growth of any business. Positive app reviews can reduce acquisition costs and increase organic installs. Reviews of the app or business by other users will influence a buyer's decision. In contrast, the negative reviews weaken the buyer’s decision to purchase from a business.
ReviewTrackers, in a report published in 2018 says 94% of customers avoided a business after reading negative reviews online. Moreover, 80% of customers do not interact with a business having a rating lower than 4.0 stars. Apps can help with customer satisfaction by providing a frictionless customer service, convenience, and personalisation. This is important with helping a business to receive the best reviews possible.
The reasons for a business to use mobile app reviews includes:
Reviews Guide Purchasing Behaviour – Looking to others to affirm the making of a smart decision is what’s known as social proof. Apps that display positive social proof are more likely to be downloaded by customers. According to Apptentive, People value the opinions of others when choosing apps. 70% of people read at least one app review before installing the mobile app they want.
Reviews Boost Conversion Rates - Responding to reviews can improve an app’s appeal and discoverability. When replying to user feedback, it demonstrates that a business is listening. If users feel heard, they’ll be more likely to engage in a dialogue about a product. This can increase a business's number of positive reviews and, in turn, lift conversion rates.
Reviews Improve Your Product - The best apps integrate user feedback. Customers want an efficient app experience, so any bugs or lagging will damage a business’s ratings. Gathering reviews and integrating the recommended changes will help a business create an app that inspires loyalty. Attention to detail will also help a business to mitigate the risk of future negative reviews. For example, a business should prioritize any repetitive feedback. This indicates an issue common amongst all users, though only a handful chimed in.
A business must create opportunities for leaving feedback and incentivize this process. If a business treats app reviews as a cornerstone of success, reviews, ranking, and download volume will benefit.
We can give you the opportunity to access a powerful review feature, when you launch a successful
mobile app franchise with us. Our review feature can help your mobile app customers get more positive online reviews on autopilot. The app owner can decide which review sites they would like their users to leave positive reviews on. Negative reviews bypass the review sites and are sent directly back to the app owner to take any action. With Eazi-Apps you can work from home, help local businesses profit, earn a repeat income and achieve financial freedom. Eazi-Apps can help local entrepreneurs achieve high levels of revenue and build apps without technical experience. It has never been more important for businesses to have an effective strategy in order to survive and make sales.
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