The benefit of Backlinks for a business in 2023

Backlinks are one of the cornerstones of SEO and can be used to improve a business’s webpage's search engine ranking. This should, in turn, generate more traffic for its website — increasing sales figures.

What are backlinks?

Backlinks are hypertext links from another website that points to a business's site page. Search engines consider backlink counts as an indication of trust for a site and may also use them to determine where it should appear in search results. It also depends on how relevant those sites seem to what people are searching for.

When a business link to another website, it's like saying that another site is reliable or else why would they be linking to it?

Which backlinks are valuable?

The more backlinks a business has, the more likely the company will thrive. Building up a strong backlink profile is easier said than done. If a business writes a fantastic piece of content that resonates with its audience or builds a ground-breaking product, the internet at large will notice and link to it naturally.

By providing valuable content to other publishers, a business is more likely to get them to write about its product or share links to its page.

They include a business’s target keywords

To rank highly in search engines such as Google, a business should include 3-4 target keywords in their anchor text for each backlink. This will help increase the page's ranking. This strategy comprises of a primary keyword and two to three secondary keywords.

Google Search Console can see which keywords are already ranking in the search engine results pages (SERPs) and decide which ones are necessary. The most crucial step for a business is ensuring that they generate the perfect balance of anchor text to avoid over-optimising and risk being penalised by search engines.

Backlink best practices

Creating linkable assets

To build quality backlinks, a business should focus on creating content worthy of being linked to. A linkable asset is a piece of content that will increase a business’s website search engine ranking if linked to other sites.

Linkable assets will include the following:

·        Non-promotional – audience-focused content

·        In-Depth – long-form assets of 1000+ words

·        Helpful – provides users with the value they can put into practice

·        Top-of-funnel – designed for a wide range of audiences

·        Evergreen – content that speaks to current events

These campaigns involve curating lists of the best content in an industry or related fields. A business can reach out to other influencers to include them in their link roundups.

Citations

Citations, or mentions of a business in online directories and blogs, are a local SEO ranking factor because search engines use them to recognise them as legitimate businesses. Having citations (links to your website) on trusted, authoritative websites improves keyword rankings and drives traffic.

A citation should include a business's name, address and phone number. It's best to get a complete citation rather than one in which some items need to be included.

Competitor backlinks

A business must ensure it keeps in step with competitors so that its company can continue to reach higher on search engine results. Analysing the backlinks of competitors' websites is an effective way to learn about all types of links that exist—both in terms of quantity and quality.

Embedding links in good content

When it comes to getting backlinks from reputable sources, content is vital. A link embedded in a citation or a well-written article will be much more effective than an isolated link.

Relevant content

Google will rank a page with educational content higher because it results in more reliable sources of information for customers.

The benefits of backlinks



The more visits a website receives, the greater the likelihood of a backlink being seen by others. When readers click on a blue hyperlink and visit a website, a business can receive more leads or sales.

Improved website rankings on search engines

Many quality links to a site will help achieve high search engine rankings. Earning a backlink from a well-established site is like receiving a good review from a customer. Search engines will tend to favor sources that are widely regarded as authoritative over those of lesser stature.

The more a business connects with people, the more trust and authority they will gain. The more exposure a brand gets, the more people will trust it. Investing in quality backlink building will build trust with search engines and potential customers for products or services.

Featuring on websites with high authority

As a brand, it's more important than ever to build an impressive online presence—which means more than having a beautiful logo and cohesive colour palette. Educating a customer will help establish a business as an authority and generate more trust from its audience. This will result in increased referral traffic for a company.

Promotion for a business

Quality backlinks are like little internet business cards that get a website seen by more people.

Conclusion

While backlinks can be an extremely powerful tool for improving search engine rankings, it's essential to understand how they work and what strategies are most likely to succeed.

If you're an entrepreneur looking to optimise and improve a business's online visibility by building high-quality backlinks, our FullPivot opportunity will help identify the most valuable links for a website.

With FullPivot an entrepreneur can offer key backlink activities for a business that includes competitor backlink analysis and tracking of new and lost backlinks.

The internet has changed the way we communicate and search for information. The website is the window to a business and customers need to be able to find them easily online. Contact us to find out more information on this exciting opportunity.