Why You Need Great Copywriting for Your Brand

Let’s start off by reminding everyone that we love web designers, we have some superb web designers in house and our business is largely built around highly functional websites with great design, navigation and user-friendly interfaces. But one thing we need everyone to understand, web designers are NOT copywriters.When we produce copywriting for our partners and their clients, it’s done professionally by individuals who are masters of the written word. Web designers think in a very specific way, they are design and composition conscious and we’re pretty sure when they close their eyes, they can see the matrix. But brand copywriting requires more than a keen eye, it’s about knowing how to genuinely communicate with your audience and how to construct your message in a way they clearly understand.

In fact, many businesses struggle with copywriting and getting the balance right between what they think they want to say and who they’re saying it to. This is one of the reasons why copywriting is becoming a very popular job role for digital businesses, larger businesses have entire teams dedicated to it and most businesses without an in house team seek out agencies to support their needs.Most business owners and marketers have been caught up in the attention grabbing world of social media advertising but have no idea what to do once they’ve got their audience’s attention. As a result, their brands end up lacking depth and character, two very important traits for modern day consumers. For these consumers, finding a new brand is about discovery, they like to dive in and find out more. If a brand lacks the ability to demonstrate their message, their character, their mentality, they risk just blending into the vortex of mediocre brands and overnight businesses cropping up every day.Invest time and effort in to creating a brand message that the business believes in but also your customers understand and relate to. After all, all the best brands solve a problem for their customers. They understand their needs and their struggles and they create a product or service that improves their quality of life in some way. The trick now is being able to communicate that you’re your potential customers can see it too.Brand depth and a clear message will help improve your marketing too, both in terms of how you are perceived at discovery and how well engaged you are post the initial discovery phase. Leading to more traffic and hopefully a greater ratio of conversions and customer loyalty.