What’s the best way to drive traffic to your new website?

The very last thing you want to see happen when you launch a new website is for it to sit there with few visitors seeing the results of your hard work. Driving traffic to your site is by no means a quick thing or something that you can do once and forget but, it is something that you can get creative and have fun with. What’s more, there are lots of different methods for enticing those all-important users across to your site so you can pick and choose things that appeal to your brand and resonate with your target market.Of course, you don’t want to waste time or budget on activities that don’t work, so what are effective methods of traffic generation?

1. Podcasts Podcasts aren’t a marketing channel that has grabbed a huge amount of headlines to date but studies show that they are soaring in popularity. The new Infinite Dial 2019 report discovered that a third of the American population has listed to a podcast in the last month – a figure that equals 90 million monthly listeners in the USA alone.You can create a podcast on almost anything meaning that no matter your sector, this growing content format could be an appropriate choice. Time should be spent thinking about the structure and format of your podcast and, if you can get expert guest speakers too in addition to your own internal expertise, all the better. 2. Video Video is consistently cited as the most shared content format, meaning it’s a great way to spread the word about your products and services and drive traffic to your website. YouTube remains the titan of video viewing so if you don’t yet have a YouTube channel set up, now would be a great time to investigate. If you’re scared about launching head first into shooting videos, try the Stories format on social media to dip a toe in the waters. This ephemeral content is super popular on Instagram, Facebook and Snapchat and offers a good initiation into content creation. 3. Email Various studies have shown that email marketing generates one of the best ROIs of any form of marketing activity. If you have a database built up, email marketing is one of the best means of driving traffic to your website is. Your email marketing can be creative too with memes, video, gifs, images, offers and codes all contained within. 4. SEO It goes without saying that SEO is an essential element of traffic generation. While a longer term undertaking that some of the other channels on this list, it’s a tried and tested means of bringing interested traffic to your site. Just be prepared to put the effort in and for the results to take time to show.