What are the secrets of creating the best B2B content? 

Creating great B2B content can be a huge challenge – but it remains one of the best ways to get your business website design ranking well and attracting traffic. The social media tool BuzzSumo has conducted a huge study, analysing almost 53,000 articles to find out what a great piece of B2B content looks like. Read on if you’re in need of some content marketing inspiration…

It should be evergreen Evergreen content is a piece of content that stands the test of time. The best performing B2B content ranked highly on the Evergreen barometer. This means the most useful content is something that visitors and traffic can refer back to time and time again. That could be a best practise piece, a research study or similar. What’s key is that you continue to update to keep it relevant. 2. High performing B2B content attracts more social engagement The best quality B2B content attracted significantly more social media engagement that that of a lesser standard with BuzzSumo saying that for 2019, you need to target an average of 689 social media shares for your content to be considered the best of the best. One way to achieve this, aside from investing in well-researched, detailed and evergreen content creation, is to ensure that you have social share buttons displaying on your web site blog page. This makes it easier for a reader to immediately share with their network, increasing your engagement levels. 3. Headlines include one of these phrases We all know that the title of your piece is a really important part of gaining reader attention, but the BuzzSumo study delves a little deeper to find out what words and phrases the best B2B content contains. They are:·The future of·How to use·Need to·How to create·Here’s how·You need to knowIf you can work these into your title or use as a basis for brainstorming, you’re in a good position to create B2B content that performs. 4. Good B2B content is longer in length Medium length content, of between 1000 and 2000 words perform better but, most B2B publishers are still producing more snackable pieces of under 1000 words. These shorter posts are in abundance which means, if you can take a step up and focus on the more detailed mid-length content piece, you’ll be ahead of the pack.