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Web Design Trends You Need to Know for 2019
Ilya Nasedkin • 7 September 2018
The world of web design is one of ever-changing trends, with the landscape shifting so often in response to new challenges that keeping abreast of what’s current isn’t always an easy task.Today’s functionalities and designs can quickly look and feel old-hat, and that’s why it pays to look a little further afield into what’s coming in the future. When you can see the next trends ahead of time, your web design benefits from being ahead of the crowd and offering tomorrow’s web experience today. And that’s why we’ve put together this handy rundown of the web design trends you need to know about for 2019.
Speed, Speed and More Speed It was back in July of this year that Google rolled out its ‘Speed Update’, which gives better search ranking results to websites with speedy performance. That means a fast-loading website isn’t just about providing the best user experience – it’s about pleasing Google and attaining those valuable, high ranking search result spots.Concerning web design, this calls for speed as a core design feature from the ground up. Web developers and designers will have to think much more carefully about the content and elements they use on-site, with an eye always on how these features affect performance. This doesn’t mean on-site content like video and photos will disappear – they’re still valuable – but their presentation and integration into website design will have to change. Mobile is King By now, we all know that mobile device searches have overtaken desktop searches as internet users’ preferred way of finding information and shopping. And, again, Google has responded to this with their ‘Mobile First Indexing’ plan. What this means, in essence, is that Google now ranks mobile-optimised sites over those with a less mobile-friendly design.And web designers have to respond to this step-change with mobile optimisation and functionality coming first over everything else. The days of mobile sites as stripped-down versions of desktop sites are well and truly dead – mobile is king now, and it’s here to stay. Single Page Design is Going to be Huge As you might have noticed from your own browsing experience, more and more websites are turning to single page design. A large part of the reason this style of web design is going to figure so prominently in 2019 is due to the factors we described above – speed and mobile device usage.Single page websites load more quickly on mobile devices and this, in turn, means they attain better rankings on Google. When designed and developed well, single page designs can also function as a powerful driver for the visitor experience, with no ancillary pages to draw away attention from moving them along the conversion funnel.
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