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Small Business SEO Actions You Need to Take
Ilya Nasedkin • 14 September 2018
When you run a small business, it can often feel there aren’t enough hours in the day to take care of everything on your plate. And that means SEO can sometimes fall behind where you want it to be, which is a shame as this is vital in making sure the right, motivated audience finds the product or service you provide.To help you on your way, we’ve put together this list of a few SEO actions you can take to boost your visitor numbers and, ultimately, turn search engine users into new customers.
Boost Your On-Page SEO When it comes to how Google views and ranks your site, on-page SEO is vitally important.This means paying close attention to your titles, URLs, meta descriptions and, more broadly, your content. By including the right keywords and search terms in appropriate locations and at a relevant frequency, you can improve where your website appears in Google’s search rankings.When it comes to the ongoing content you create for your site (such as blog posts), you should take the same dedicated approach to ensure targeted keywords feature throughout. Be careful you aren’t stuffing too many keywords into your content, as Google will notice this and penalise you. What’s more, content created just for search engines is off-putting to visitors, who will recognise what you’re doing in no time. Think Local with Google My Business Local search is a critical tool for local businesses wanting to increase footfall, and by investing some time in the area, you can benefit from more site traffic and a significant uptick in visitors to your bricks and mortar location.Registering with Google My Business is free. All you need to do is enter details like location, opening hours, reviews, phone number and so forth. Aside from opening up your business to local search users, Google My Business also gives you insight into things like which searches your business appears in and other valuable data-driven insights. Build Your Links One of the most important things for any business – no matter the sector – is trustworthiness. People considering buying your products or services want to know that your brand is one that they can trust. And a great way to build authority and trust is via link building and reviews.In a nutshell, this means getting respected sites and businesses in your sector to link to the content you feature and actively encouraging your customers to leave reviews about the service they have received online. Another way of building up your authority and trustworthiness comes in the form of the content you produce but provide to outside sources – like industry websites, newsletters and so forth under your business name.
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