Search engine marketing news roundup 27 September

It’s no secret that the world of SEO and search engine marketing runs at one hundred miles per hour with new reports, trends, best practise and events breaking almost daily. To help you ensure that you continue to market your new business website design in the best possible way, we’ve rounded up all the key news stories from the last few weeks here for you to help you keep your finger firmly on the pulse of everything digital marketing…

Google confirms another core algorithm update Google took to Twitter to pre-warn that a core algorithm update would be performed on 24 September, giving advance notice in the morning that the roll-out would take place that afternoon. The Tweet was short and to the point and as always, gave little away saying simply, “Later today, we are releasing a broad core algorithm update, as we do several times per year. It is called the September 2019 Core Update.”Google also referred users to its previous blog on algorithm updates where it said that it makes multiple updates and that a loss of ranking doesn’t necessarily mean that there is anything wrong with the page. The blog goes on to say that those who do want to make change after an update shouldn’t assume that they have been penalised but to focus any remedial work on improving content.Our post here shares tips for making your content more effective if you do want to make updates in light of the September 2019 core algorithm update. We’ve also rounded up Google’s advice on what to do after a core update here.
Influencers say Instagram’s hidden likes experiment is impacting growth Six months ago Instagram announced that it was going to begin an experiment which would hide likes from users. The experiment is still ongoing but recent research into the impact of this trial has revealed that content creators have experienced slower follower growth, fewer comments on posts and less engagement as a result.According to the influencer agency, #paid 35% of creators hate or dislike the no likes experience with a third saying they are witnessing fewer comments per post than before the experiment rolled out. The data shows that follower growth has also slowed for around half of creators, meaning it can be a struggle to reach new audiences. A quarter of those who have seen their likes hidden by Instagram said they “strongly agree” with the statement that they post less often as a result.Pinterest launches new ad optionsIn a move timed to coincide with the start of the holiday shopping season, Pinterest has revealed three updates to its business experience. It has rolled out new ad formats which are designed to make it easier for retailers to turn their catalogue of products into adverts and created a Shop The Look feature which makes it easy for Pinterest users to click and buy exact products from retailers.