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Quick and easy Christmas SEO tips to improve your site’s seasonal search position
Ilya Nasedkin • 20 November 2018
The festive season might be bearing down on us at a rate of knots but, there is still time to make a few seasonal tweaks to your SEO strategy to enjoy a very merry Christmas with your new web design.Although we are huge advocates for continual search engine optimisation throughout the year, seasonal SEO should most definitely be on your radar as soon as November rolls around. With Black Friday and Cyber Monday shopping fever showing just how much consumers look to research gifts and buy online, making a few tweaks to your standard SEO approach to reflect this jolly period could well lead to your revamped website being a little more visible on the search results.Given that you probably spend all year working diligently on your site to see slow gains in the rankings, it may seem like a massive effort to also commit to seasonal SEO. But keep this in mind – shoppers are online in their droves hunting down the perfect gift and festive bargains right now, so putting a little effort in to Chirstmas SEO could make your site much more visible and therefore, more lucrative.Here are a few easy ways to get your seasonal SEO off the ground:
1. Add Christmas-themed keywords to your content Christmas-themed content, such as gift guides, is a great way to elevate your search position for the keywords that shoppers naturally use at this time of year. Most consumers turn to search initially to help with product inspiration, so working in seasonal keywords means your content is much more likely to be returned as a great match for shoppers. Phrases like “Black Friday deals” and “Christmas free shipping offers” are great examples. 2. Work Christmas themes into your content calendar Make sure your content is useful, informative and valuable (as well as relating to your products and services) rather than simply being a glorified sales pitch. There are boundless opportunities for working festive content into your blog planner if you get started early enough but, if you’re stuck for ideas, try looking at Google Shopping Insights, blogs and competitors for inspiration. 3. Create Christmas landing pages Creating dedicated seasonal landing pages is an easy way to ramp up the festive content on your site and work in lots of Christmas keywords too. You can link to the Christmas content you have created from the landing page, use lots of seasonal search phrases and also push your festive offers. 4. Create a gift guide Creating a gift guide is perhaps the easiest way to add some Christmas-themed optimised content to your website. A digital guide is useful, can feature lots of links to ideal presents, tones of festive content and is highly shareable, helping to generate some festive links.
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