Pinterest Introduces New Video Features for Businesses

Video on Pinterest certainly isn’t new. However, while some major brands are utilising this particular method of audience engagement, many businesses aren’t, and it’s been easy to see why. Until recently, Pinterest’s video functionality lacked any true value.The problem that businesses have experienced with Pinterest video is that, while it’s a form of promotion that has proven to be beneficial in theory, in practice it hasn’t fully allowed marketers to promote their brands or advertise the businesses they work with in an efficient or particularly effective way. There has always been a notable disconnect between what marketers need, and what Pinterest has been able to offer them.

The good news is that Pinterest has listened to these concerns. The leading social media platform has identified the main issues experienced by marketers, and introduced four new features which bring the Pinterest video function to the forefront of the industry: 1. New video uploader The previous video upload tool has been given an update which makes adding videos to a business account much quicker, easier, and straightforward, allowing marketers to save time and free themselves up for other important tasks. The new tool allows for videos to be uploaded to the platform directly, and instantly be shared with audiences. 2. Addition of video tab Prior to the update, video content was mixed with Pinterest image content, making it difficult to segment the different types of materials in use. The new video tab resolves this issue, enabling marketers and businesses to keep all video content together and provide a way for audiences to gain greater control over the type of content they see. 3. Video analytics tools A major concern of businesses to date is that it has been tricky — if not impossible — to fully understand how well their video content is performing through the platform, making it challenging to assess the success of the campaign. Pinterest’s new video analytics tools target this problem, allowing users to quickly and easily see lifetime views. 4. Scheduling options Pinterest has taken a leaf out of Facebook and Twitter’s book by introducing a new and improved pin scheduler tool. The tool update now allows for businesses to queue up their promotional video content for automated, strategic publishing at the times when the videos are most likely to be seen and engaged with by the target audience. Think Pinterest If you’ve developed a website for a business and feel it’s time to branch out into multi channel promotional techniques, the changes that have been made to the existing video functionality mean that Pinterest should now one of the prime considerations for promoting products and services outside of the main brand website. For creative brands especially whose audiences are statistically most likely to use Pinterest, utilising the video features could have a significant effect on overall audience engagement.