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On-trend visual design elements to incorporate into your 2019 web site design
Ilya Nasedkin • 5 February 2019
When you’re planning a new business website design, you want to ensure that you future proof it by using up-to-date design features, colours and aesthetics. Doing so means your site won’t look aged or old fashioned before it even goes live. If you’re planning to bring a web developer or web designer on board to redesign your site this year, here’s a quick rundown of the most important, on-trend visual design elements to factor in.
Gradients Block colour is out and gradients are in! Visual web design experts say that gently fading and changing colours will be big news and popular throughout the year as designers play around and get creative with colours. It’s fine of course to have block colours on your site too but using gradients and fades across your colour spectrum can add visual interest to your new site’s graphics and elements such as menus, banners, sliders and boxes. A great thing about this visual design trend is that it lends itself to a whole spectrum of colours and makes for an easy way to add a pop of bright to your site, without requiring your visitor to wear sunglasses! #2 Interesting typography Website text is sometimes overlooked when it comes to design elements but the truth is, big bold fonts can make a real style statement. While text is part of the fabric of your site, it can also play a key role in the visual look and feel of the site and be pressed into play as a design element in its own right. Expect to see lots of unusual, big, bright and statement-making text especially on sliders and headers. It’s a great way to make a splash when you have something powerful to communicate. #3 Video While it’s not strictly a web design principle in itself, you should expect to see the use of video becoming increasingly common in new site designs as the year progresses. Some brands have already embraced this but, we expect that this format will become much more closely integrated with the web design itself and be used as a core part of the site development. Video is often cited as being the most shared content format, the most impactful, the most memorable and the most popular so it’s a great way to communicate important information while still adding visual interest to your website design.
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