LinkedIn Shares Secrets to Success with Social Media Managers

LinkedIn has published a brand new ebook for social media managers which has seen the platform sharing its not inconsiderable secrets for success. The book is packed with stats about platform usage as well as tonnes of best practise advice to really get the most from the platform. One of the key standouts from the document is that LinkedIn does really work and is an incredibly effective means of driving traffic through to your new website design.Here are just a few of the gems revealed in this edition;

You can use LinkedIn to drive traffic to your site LinkedIn stats confirm that 45% of traffic to company home pages originates on LinkedIn. That makes it a very powerful asset for any brand looking to grow visitor numbers and bottom line sales. 40% of LinkedIn members log in each day, giving plenty of chances to direct traffic to your site. It is used to make business decisions Around 40 million of LinkedIn’s 610 million members hold a decision making position with their company. 71% of users then refer to information they see on LinkedIn when making a business decision. This means that including a strong LinkedIn strategy within your overall social media strategy could directly result in new business. Half of LinkedIn users are likely to buy after engagement 50% of LinkedIn users say they are likely to buy from a brand they have engaged with on social media. Again, this spells lots of potential for lead generation and new business – provided you craft interesting, insightful updates which get people talking. Creativity is key to success LinkedIn says that social media managers must have a mandate to be creative as it is creativity which determines success on the platform. The secret to being successful is to dedicate a good chunk of time to connect with your audience and never stop brainstorming ways to engage with connections and encouraging them to re-share content. As is storytelling The person in charge of social media for your business must be a master in the art of storytelling, says LinkedIn. LinkedIn users expect to be ‘taught, entertained and inspired’ which means your storytelling must be on point to connect with a discerning audience. Brand stories should incorporate both emotional and visual elements the platform advises, melding together art and science to inspire your audience to take action.