How to Find the Right Instagram Influencers For Your Brand

Developing a brand website is essential in the digital era, but it’s important to remember that a website is only as strong as its traffic. Marketing is a vital aspect of website development, and a small business site is unlikely to fully succeed without it.But marketing and promotion isn’t always easy. In fact, our research shows that 80% of small businesses cite finding the time to properly market a website as their greatest challenge. But no one said that you need to do all the hard work yourself…Three quarters of brands used influencer marketing last year, drawing upon the reputation of some of the most active social media users to help them promote their website, drive more traffic, boost conversions, and ultimately increase customer base.

Influencer Marketing Trust in a brand is one of the top 3 most important aspects for today’s consumers, and if big names within a consumer’s social media network trust a brand, then there really is no better backing and support than that… especially in a world dominated by social.Instagram is the fastest growing social network this year, so heading to Instagram to find influencers makes perfect sense for businesses. However, with more than 1 billion active users per month, how can you find the RIGHT influencer? The one best for your brand? Finding the Right Influencer Narrowing down your Instagram choice is actually much easier than you may think. It all comes down to the 3 R’s of influencer selection: reach, relevance, and resonance.● Reach: Believe it or not, the influencers with the biggest reach may not be right for your brand. Why? Because it’s not just about who can reach the most people… it’s about who can reach the most people within the relevant audience pools. A luxury lifestyle influencer, for example, may have a huge following, yet they’re unlikely to be connecting with budget-conscious audiences, so if you’re promoting low cost solutions, this isn’t the right fit.● Relevance: Does an influencer match the own values that you’ve worked to instill within your brand? For example, a small organic food retailer in the US recently partnered with a reality TV show family who were famous for being open about their unpopular opinions. Following feedback, the business confirmed that they had ended the agreement and stated that they did not support the same beliefs as their former influencers. In marketing, relevance really does matter.● Resonance: Even if an influencer is relevant to your brand, you must also consider whether they are relevant to your target audience. Does an influencer resonate with your audience enough to shape future purchasing behaviours? Your chosen influencers should have an impact; they should spark reactions in your audience and encourage them to take action. This can only be done if an influencer resonates with them… if they echo the characteristics of the buyer.Quite simply, influencer marketing doesn’t work if you don’t have the right influencers on board. The best influencer for your brand is one that can show an established connection with your target audience, who shares the values of your brand, and who your audience feel they can relate to. Stick to the 3 R’s, and you’ll find it much easier to identify the most suitable Instagram influencers for you, helping you to get your website in front of the right eyes, improving trust and reputation, and boosting your business.