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How often should you review your website SEO?
Ilya Nasedkin • 11 September 2018
Enticing visitors to your webpage and keeping your search engine ranking is a top priority for many businesses, so it’s imperative that you review your website SEO frequently as part of your ongoing digital marketing strategy.Google makes as many as 500 changes to its algorithms each year, so to keep your website prominent and in front of your customers you’ll need to focus on modifying your SEO strategy on a regular basis. This practise also helps you to ensure that your website is the best that it can be.Here’re a few of the main elements that you’ll want to revisit at regular intervals as part of your ongoing SEO strategy:
Keywords
As
your website continues to grow and new products or service lines are added,
you’ll want to know which keywords or search terms visitors are using in order
to find your website.You
can easily find this information using Google Analytics and its essential that
you use these insights to discover precisely what keywords are performing well,
and those that are receiving little traffic.These
keywords can change over time, especially if you are continually adding new
products, so it’s a good idea to check that the keywords you already have in
place are still relevant using one of many keyword tools available online.If
you notice that there’s been a change to search terms, amend your on-page SEO
to reflect this.Google
Trends can also be useful here. It will show you which search terms are
popular, which are declining in use and which are emerging. You can factor this
knowledge into your content creation and optimisation efforts.
Tags and
Descriptions
Title
tags are a vital factor for on-page SEO. While meta descriptions aren’t an SEO
factor they are displayed in the search results pages so they act as a call to
action.Regularly
check that these tags and descriptions are still relevant and contain any
keywords that you identified in the step above to provide a good explanation of
what each page offers to prospective visitors.A
quick review of each page to check that your tags and descriptions are in place
and still relevant should be undertaken at regular intervals, so make a note in
your diary.
Revisit content
Although
fresh new content is important, revisiting existing content is equally vital
when you come to review your website SEO.Ask
yourself if a particular page is performing well, or if it lags behind the
others when it comes to visits. By tracking the pages that continually fail to
attract new visitors you will easily be able to see which content needs a
refresh.
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