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What are local citations
Ilya Nasedkin • 12 October 2018
If you’ve spent any time researching how to achieve a better search engine presence in your local area, you may well have come across the term ‘local citations’. While this sounds like it could be a complicated technical undertaking, building citations is actually fairly easy – and one of the things you should be doing to boost your local SEO rankings.
What are citations?
Simply put, a citation is the term given to place your business
name and address is present online. You have probably built a few citations in
fact without perhaps even realising that’s what you were doing. If you have set
up your company Facebook page for instance, and filled in the address section
and added your phone number of website, that’s one citation. If you have
claimed your Google My Business listing, and filled in the company details
section, that’s another citation. Any directory listings you have created are
also citations. Why are they
important?
There are a few reasons that you will want to have citations
on your radar as you go about building your new website, or having an existing
site redesigned, but the two most important ones by far are search engine
optimisation and consumer discovery. SEO
Every website owner wants their site to rank well on Google.
For local business owners, appearing prominently for search users in the
immediate vicinity is even more important.Citations are a known SEO ranking factor and Google has said
that it uses citations to help it determine rankings. One of the reasons for
this is that citations gives the search engine information about your business.
As a citation is based on a physical address, lots of citations allow Google to
trust that is where you are located. It can use this knowledge to confidently
include you in local search results for that particular area. The more complete
citations you have, the better it is for your SEO. Consumer discovery
While most of us go to Google to find products and services,
not every website can appear on page one. Some consumers will also turn to
directories or social media platforms like Facebook to find local businesses.
The more citations you have, in various places, the easier it is for consumers
to discover your business. Think of them as additional avenues back to your
business. How to build local
citations
Citations are easy to build but it can take time. There are
citation building services available but you can also begin the process
yourself.·Check that your full business name and address
(plus website, email and telephone number) has been added to all of your social
media profiles. If not, add that information to build citations.·If you have directory listings or a presence on
sites like Yell or Yelp, repeat that process and add your address, company
name, contact number and website address to your listing.·Check review sites like TrustPilot·Join industry or trade associations or local
chambers of commerce·Use a citation building service·Look for other opportunities such as listings in
local newspapers
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