Google shares insights into how consumers use mobile sites and apps

Google has shared a host of new insights which delve deeper into the consumer relationship with mobile websites and branded apps as part of its Think With Google series. The post is extensive and shares a number of incredibly compelling insights from the search engine’s research which can help anyone selling web design services or getting off the ground with our website design business opportunity to refine their sales approach and consumer interactions.Read on to find out more about creating ecommerce and brand experiences for your clients that resonate with shoppers…

Google has shared a host of new insights which delve deeper into the consumer relationship with mobile websites and branded apps as part of its Think With Google series. The post is extensive and shares a number of incredibly compelling insights from the search engine’s research which can help anyone selling web design services or getting off the ground with our website design business opportunity to refine their sales approach and consumer interactions.Read on to find out more about creating ecommerce and brand experiences for your clients that resonate with shoppers… 1. Don’t underestimate the power of research Whether you’re creating a website for a new pet food or developing a mobile site for a yacht broker, online shoppers research, research, research. Google says shoppers are not afraid to spend hours searching through apps and mobile websites to find the best deal on something they want to buy, reviews or news about products they’re interested in. There’s no one format which shoppers flock to more than others with Google saying mobile websites and apps play an important part in the user journey. 2. Most consumers consider apps to be easier to use When speaking your own customers, it’s worth pointing out that many consumers consider apps easier to use than mobile websites. This gives you and your customer the chance to really win over consumer loyalty by creating a mobile site that delivers over and above their expectations.Don’t confuse the perception of apps to mean more loyalty though as 87% of shoppers say they will remain loyal to a brand without having that brand’s app on their mobile device. 3. Mobile sites are used for more extensive information gathering When creating a mobile site, encourage your clients to include as much information as possible and showcase your knowledge of the consumer journey. According to the Google research, the average shopper will switch to a mobile site to research, browse and purchase, especially when they want more detailed information.
4. The mobile site experience is crucial Developing a mobile site that is as easy to use as an app, provides easy access to information and helps the consumer along their path to purchase is key. Use of the mobile website should be frictionless – and that means shoppers don’t expect to have to deal with slow loading pages or difficult navigation structures.Google’s data shows that more than half of consumers will take a dim view of brand websites not designed for smartphone use with almost one in two saying that they won’t deal with a brand if the mobile site isn’t up to scratch. 5. Look for synergy The final words of advice from Google advocate for synergy across mobile website and app design. Each one can be employed to encourage the use of the other, with specific benefits to both brand and user up for grabs when the two complement each other and work together.