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Google shares insights into how consumers use mobile sites and apps
Ilya Nasedkin • 8 May 2018
Google has shared a host of new insights which delve deeper into the consumer relationship with mobile websites and branded apps as part of its Think With Google series. The post is extensive and shares a number of incredibly compelling insights from the search engine’s research which can help anyone selling web design services or getting off the ground with our website design business opportunity to refine their sales approach and consumer interactions.Read on to find out more about creating ecommerce and brand experiences for your clients that resonate with shoppers…
Google has shared a host of new insights which delve deeper
into the consumer relationship with mobile websites and branded apps as part of
its Think With Google series. The post is extensive and shares a number of
incredibly compelling insights from the search engine’s research which can help
anyone selling web design services or getting off the ground with our website
design business opportunity to refine their sales approach and consumer
interactions.Read on to find out more about creating ecommerce and brand
experiences for your clients that resonate with shoppers… 1.
Don’t underestimate the power of research
Whether you’re creating a website for a new
pet food or developing a mobile site for a yacht broker, online shoppers
research, research, research. Google says shoppers are not afraid to spend
hours searching through apps and mobile websites to find the best deal on
something they want to buy, reviews or news about products they’re interested
in. There’s no one format which shoppers flock to more than others with Google
saying mobile websites and apps play an important part in the user journey. 2.
Most consumers consider apps to be easier
to use
When speaking your own customers, it’s
worth pointing out that many consumers consider apps easier to use than mobile
websites. This gives you and your customer the chance to really win over
consumer loyalty by creating a mobile site that delivers over and above their
expectations.Don’t confuse the perception of apps to
mean more loyalty though as 87% of shoppers say they will remain loyal to a
brand without having that brand’s app on their mobile device. 3.
Mobile sites are used for more extensive
information gathering
When creating a mobile site, encourage your
clients to include as much information as possible and showcase your knowledge
of the consumer journey. According to the Google research, the average shopper
will switch to a mobile site to research, browse and purchase, especially when
they want more detailed information.
4.
The mobile site experience is crucial
Developing a mobile site that is as easy to
use as an app, provides easy access to information and helps the consumer along
their path to purchase is key. Use of the mobile website should be frictionless
– and that means shoppers don’t expect to have to deal with slow loading pages
or difficult navigation structures.Google’s data shows that more than half of
consumers will take a dim view of brand websites not designed for smartphone
use with almost one in two saying that they won’t deal with a brand if the
mobile site isn’t up to scratch. 5.
Look for synergy
The final words of advice from Google
advocate for synergy across mobile website and app design. Each one can be
employed to encourage the use of the other, with specific benefits to both
brand and user up for grabs when the two complement each other and work
together.
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