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Could you sell more from your Instagram account?
Ilya Nasedkin • 13 November 2018
In today’s cutthroat battle for sales, it pays to concede no corner in the fight to log more conversions and get your digital tills ringing. If you do sell online, an optimised website design for your business is obviously your first port of call but, once that is set up and your new look is wowing search users, why not leverage your other assets to add to that sales potential? Specifically, wouldn’t you love to turn your Instagram account into a selling tool that completes your new ecommerce web design?Read on for our tips to do just that and join up your social media marketing with your website sales.
1. Never forget, content is king! It’s easy to get into the mindset that nothing will get in the way of making sales but, don’t less this determination sway you from the core value of Instagram – beautiful visual content. It’s a simple lesson but one that you should hold close; Instagram’s one billion active monthly users join the platform and scroll their feeds because it’s a rich, visual treasure trove. This makes it ripe for product discovery but in order to connect with Instagram users and catch their eye, you should never sacrifice your content for sales targets.We have shared a couple of posts recently which talk about the importance of imagery on your business website (find them here and here ). It will serve you well to think of your Instagram page in the same vein, with professional, on brand and thoughtfully chosen images which entice shoppers to buy your products and services. 2. Be creative with captions … Instagram affords you a decent amount of space for captions and as you scroll through your feed, you’ll notice the most popular accounts are very creative with this tool. From inspiration to aspirational via motivational, your caption is as powerful as a product descriptions but should be as creative and engaging as your home page text. 3. … and strategic with your hashtags Hash tags are a serious business on Instagram so this part of your social sales strategy will need some strategic consideration. There are tools available which will help you identify the best hashtags to use, but as a general rule of thumb, you should expect to post around 20 or 30 per post. This aids with post discovery, which of course helps with sales. 4. Get approved for Shopping on Instagram Much of the US and Europe, including the UK, is eligible for Shopping on Instagram. You can apply for this by making sure you have a business profile set up, then going to settings from your profile and selecting shopping. Once approved, you can tag products in your posts add product stickers to stories.
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