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Cool Brands Creating Great Content To Inspire Your Own Efforts
Ilya Nasedkin • 21 September 2018
We all know that content is King but sometimes it can be hard to come up with cracking content that your website visitors and blog readers love. Whether your website design is only just getting underway or you’re up and running with a site you love, there’s a constant need to fill those pages with awesome content. It’s a task that is easier said than done, no matter your industry.Luckily, there are several brands excelling at content right now so, we’re serving up some inspiration in the form of these ecommerce winners that may just help you in your own quest for cool content.
Ben & Jerry’s You might know this US ice cream company for its fun flavours like Cookie Dough and Phish Food, but did you know it’s also one of the world’s best content creators? Ben & Jerry’s is often recommended as a source of inspiration for those struggling to inject some personality and creativity into their content and just a quick look at the web site will show you why. The brand uses its blog to great effect, showcasing lots of great behind the scenes content along with social causes and campaigns. Airbnb If you’ve booked a holiday recently or planned a trip, chances are you might have happened across the Airbnb site. If not, it’s well worth checking out for some content inspiration. While the site has arguably changed the travel ecosystem forever it’s also set a few standards when it comes to website content and content marketing. The site’s neighbourhood guides in particular are a great source of inspiration and show how you can turn what would otherwise be a run-of-the-mill page into a thriving content asset. Mercedes-Benz When you find yourself running out of new web pages to create or blog post titles to write, try taking a leaf out of car manufacturer Mercedes-Benz’s book. It takes a creative slant to its content and has used influencer marketing to great effect. In one recent campaign, it paired with fashion blogger The Man Repeller to follow her through a typical day. While this might seem like a strange choice for a car maker, the partnership actually gave the brand a place in front of a stylish young audience and resulted in content that was unexpected yet engaging – something that can sit alongside all of the usual info you’d expect from a brand like this.The lessons here? There’s always a new page or a new blog you can create and, however dull or same old you might think your industry is, there’s always a way to be creative with your content.
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