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4 things every website needs to retain and convert consumers
Ilya Nasedkin • 30 March 2018
Having a website that effectively maximises the chance of conversion is vital in today’s global digital market. An innovative digital marketing strategy is vital for increasing online traffic and getting people to your website but from there, it’s down to the site itself to complete the job and convert consumers. Here are some of the key ingredients to creating an effective website and increasing conversions.
Quick loading times Research has shown that web browsers will make a decision about a website within the first five seconds, which means if you’re web pages are slow to load, you may find that users are leaving before they’ve even seen your logo. Mobile users, in particular, have high expectations when it comes to speed. In fact, a study revealed that 53% of mobile sessions are ended immediately if the website takes longer than three seconds to load. Engaging landing pages First impressions are vital when it comes to converting online browsers. Assuming your pages are well-optimised and load quickly, the next step is to ensure that you have a collection of engaging landing pages to entice users into exploring your site.The number of landing pages on your website can affect conversion. You will get 12 times more leads on average if you have 40 or more landing pages. Quality is important too though so focus on filling your landing pages with captivating content and ensure that the layout is streamlined and easy to navigate. Streamlined UX Creating a smooth and streamlined user experience is a vital part of converting visitors on your website. If browsers are unable to navigate your site quickly and easily, they are much less like to make a transaction. The UX is affected by everything from the layout of content and the positioning of icons to the imagery and font style. Companies are now investing more than ever in web design to improve the user experience. Quick buyer journey Much like the overall user experience, the buyer’s journey on your website must be as streamlined and quick as possible in order to maximise conversion. This refers to the process that the consumer carries out from the second they click on your site to when they receive their digital receipt. Focus on making the product or service catalogue easy to browse and reduce the purchasing process down so it requires minimum effort and information from the buyer.
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