3 things to think about for voice search 

Voice search promises to have a big impact on web design and content creation over the next few years. If you felt the rise of mobile search took you a little by surprise, it’s a good idea to get ahead of the curve this time around and begin thinking about voice search much earlier. Read on for four ways you can being preparing and optimising your site for voice search right now.

1. Start with your content As with any form of optimisation, your content plays a hugely important role in determining your site’s search engine ranking. Content for voice search varies quite dramatically to the style of content and keywords used for traditional text or even mobile search.When a consumer asks a voice assistant for information, they speak in a much more natural, conversation-driven manner. Compare this with the bare minimum most of us type into Google when searching for that exact same thing. Because of this, you’ll need to create content that is optimised specifically for voice search. That means using more colloquial and natural language and writing in a more conversational style. 2. Ensure your information is relevant Relevance is always cropping up as a ranking factor – unsurprising when you consider that search engines want to be sure they are serving up the most useful info to their users. The same is true of voice search but, because users tend to turn to voice at their moment of need, relevance becomes even more critical. You do not want to be the brand that provides useless or inaccurate information just when your would-be customer needs it.Carry out a relevance audit and ask yourself if you have enough of the right kind of (accurate) and relevant information to offer the voice user interacting with you via a smart speaker or voice assistant. 3. Know your goals There is no point at all in investing time, money and resources in optimising your site for voice search if you don’t have defined goals and objectives in mind. Depending on the nature of your business, products and services, not all of your offering may be a suitable candidate for voice search. There is a danger of falling into the trap of believing that because voice search is the latest trend, you’re compelled to try and keep up. This isn’t always the case so before you focus all of your efforts on voice optimisation, ask yourself what your end goals are and whether they are compatible with voice search.