+1-800-298-3165
2019 ecommerce trends to put on your radar
Ilya Nasedkin • 28 December 2018
The New Year is just a few days away and for those of your planning an ecommerce web design or with an ecommerce site requiring a refresh, now is a great time to get a head start on a few emerging trends. Read on to find out what looks set to trend on the ecommerce front in 2019 so you can stay ahead of the game…
1: Multi-channel selling The sheer convenience and choice that accompanies online shopping means that consumers have a wealth of options when it comes to picking a place to purchase from. As such, online retailers are increasingly required to maintain a multi-channel presence. This means that in 2019, while you’ll undoubtedly want to drive traffic to your ecommerce website, you’ll also need to look at other places where your shoppers tend to spend their money and maintain a presence there too. That could mean setting up an Amazon merchant account, selling on Etsy, using social selling techniques or leveraging other online channels such as eBay and Google Shopping Ads. Trend 2: Personalisation Research suggests that around 80% of online shoppers are more likely to make a purchase when the content they see is personalised to them. Expect much more emphasis to be placed on this in the next 12 months as consumers increasingly expect you to tailor their shopping journey to their own tastes and preferences, regardless of which channel, or how many channels they use.Rolling our personalisation requires a little forethought and some investment in the right tools and techniques so the sooner you begin to explore this trend, the better. Trend 3: Easier payments and check outs The advance of the mobile web has already started to change the way that shoppers make payment and check out, due to the limitations of smaller screen sizes and the need to optimise the user experience for those devices. Expect to see this revisited in 2019 with even desktop sites seriously streamlining their payment processing options and the whole checkout process. Modern consumers don’t expect to have to register to buy something and they don’t want to spend precious minutes checking out so the slicker your cart interface, the better. Trend 4: Chatbots and AI A survey of more than 5000 consumers performed late in 2018 found that around half of consumers found Chatbots annoying – despite this they look set to be a key trend, along with AI, in the next 12 months. The key to making this trend work for you is to ensure that the bots you roll out offer more personal and useful experiences to shoppers.
Share this post:
Recent Posts
For anyone launching a digital agency today, the smartest move is to start with a business-in-a-box solution like Eazi-Business. It’s not just a tool—it’s a complete solution built to help entrepreneurs hit the ground running, even with no prior tech experience. Here’s the streamlined, modern tech stack Eazi-Business recommends for new agency owners:
Your homepage is your agency’s first handshake. If it’s unclear, cluttered, or generic—you’re losing potential clients in seconds. Here's what your homepage actually needs to convert visitors into leads. 1. A Headline That Tells Them What You Do “Helping local businesses grow with mobile apps and digital tools.” Make it specific, client-focused, and benefit-driven. If it could apply to anyone, it applies to no one. 2. A Strong Subheadline That Builds Trust “Trusted by 1,000+ entrepreneurs across 20 countries.” This is your social proof shortcut. Numbers work. So do logos and testimonials. 3. A Visual That Shows the Result Use mockups, screenshots, or lifestyle photos. Help visitors see what they’ll get—a mobile app, a dashboard, a website, a client smiling. 4. A Short List of Benefits (Not Features) Launch your digital presence fast No tech skills required Support and tools included Keep it tight. Think “what’s in it for me?” from the client’s point of view. 5. A Clear Call to Action (CTA) “Book a free call” “Get your launch pack” “See what’s possible” CTAs should stand out visually and be repeated 2–3 times on the page. 6. A Simple Contact Form or Button Make it easy to get in touch or book. Remove friction. Don’t ask for more than name, email, and one question. Pro tip: You don’t need to design from scratch. The Eazi-Business Business-in-a-Box gives you ready-made homepage templates with proven structure, persuasive copy blocks, and branding flexibility. Use our pre-built website framework to launch with confidence and convert faster.
Not all agencies need to offer “everything.” In fact, niching down can make your services more profitable, easier to sell, and faster to deliver. Whether you're starting solo or building a team, here are five in-demand, low-overhead services you can offer right now.
