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How to take your social media up a gear
Rebecca Appleton • 29 January 2021
Easy, practical tips to boost your social media marketing performance
Social media offers a fantastic way to build your brand, create your own personal brand, attract leads and grow your business. It’s also a place you can establish your expertise and build relationships with your customers. With more of us spending more time than ever before on social media as a result of the pandemic, now is the perfect moment to kick your social media up a notch. Try our easy tips to do just that.
Tip 1: Be relationship-focused
While social media is undoubtedly a valuable channel for nurturing leads, and since the acceleration of social commerce a channel for making direct sales, the most successful brands are those which focus on building relationships with their audience, rather than consistently pushing sales messages.
Tip 2: Incorporate user generated content
It’s well known that consumers place great store in online reviews. You can harness some of this trust and introduce social proof to your feed by harnessing user-generated content. If a client tags or mentions you, get in to the habit of resharing to your own channels. In addition to cultivating trust and emitting social proof signals, the use of user-generated content also alleviates some of the pressure of content creation.
Tip 3: Don’t be afraid to try new social platforms
There is nothing at all wrong with sticking to the same tried and true platforms if they work for you but, to kick your social media presence up a notch, it can pay to experiment with new platforms too. TikTok for example exploded in 2020 making it well worth a look. New platforms emerge all the time and while they won’t always be a good fit for your brand or demographic, cultivating a presence on emerging networks that could work for you can amplify your reach and help you get in front of new audiences.
Tip 4: Go live
Live streaming and going live is a fairly recent phenomenon and something that again peaked last year during the first wave of the pandemic. Now, it’s a much-consumed medium for social media users and, for some brands, an excellent way of increasing reach and engagement. If you haven’t yet tried live streams, plan out a few dates to dip your toe in the water. Don’t forget to promote them heavily beforehand. If you’re unsure as to what your live might look like, start researching what others in your space are doing and doing well for inspiration.
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