Overview of Major Changes in SEO Practices

Core Web Vitals: Google has emphasised the importance of Core Web Vitals, which focus on user experience aspects like loading speed, interactivity, and visual stability. Ensuring your website meets these standards is now essential for higher rankings.

Mobile-First Indexing: With more users accessing the web via mobile devices, Google has shifted to mobile-first indexing. This means that the mobile version of your site is considered the primary version. Ensuring your site is mobile-friendly is now more important than ever.

User Intent and Content Quality: Modern SEO practices prioritise understanding user intent and delivering high-quality, relevant content. This shift requires a deeper analysis of what users are searching for and creating content that meets their needs.

E-A-T (Expertise, Authoritativeness, Trustworthiness): Google rewards content that demonstrates E-A-T. Building authority through high-quality content, securing backlinks from reputable sources, and ensuring transparency can enhance your site's trustworthiness and rankings.

Voice Search Optimisation: With the rise of smart speakers and voice assistants, optimising for voice search is becoming crucial. This involves focusing on natural language queries and providing concise, relevant answers.

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