How to be More Visible Online Right Now

With the pandemic placing huge pressure on local businesses and retailers previously relying on a steady stream of footfall to make their business profitable, it is now more important than ever for your clients to create an online shopfront.

While some companies will already have a digital offering of some sort in place, being forced to switch to a solely online offering to generate income can involve having to quickly adjust to consumer demand.

Our guide below details ways that you can assist businesses in scaling up their online service to make those digital channels work harder for them.

Build a more robust SEO strategy

If your client already has an online presence but it plays second fiddle to revenue made through a physical store, now is the time to invest in optimisation to benefit from the e-commerce boom.

Keyword research tools such as SEMrush or Google Keyword Planner can be a big help here by making it much easier to see what search terms consumers are using. Those terms can then be used across your site content and other marketing materials.

Creating additional FAQ content can also help your client capture specific queries customers might have around how best to interact with the brand at this time, such as whether they do online deliveries as opposed to in-store visits.

Ramp up activity on social channels

Where previously a flower shop, restaurant or café may have seen a lot of in-person interaction where customers would have the chance to ask questions about products or browse them in person, a digital offering will typically be required to replicate that experience.

Social channels are a great way to quickly communicate information about any immediate changes including:

·        Opening times

·        Delivery changes

·        New services or products

·        Stock issues

Don’t forget that social media posting doesn’t have to be within the feed. Stories are a very visible medium and should also be factored in to any marketing strategy to increase awareness.

Google My Business is also a very helpful tool – updated shared here can quickly filter into the search results, making it an easy way to take up more search engine real estate and be more visible.

Update existing site content

Because the business world is moving at such a rapid rate, sometimes there simply isn’t the time or resource to create a whole batch of fresh content to become more visible to customers.

This is where repurposing existing blog content can be an efficient strategy. That could entail adding new data, linking to more recent research, adding to the introduction, including new information or updating images and instructions. Once up to date, that newly relevant blog can be shared across social media or sent out via email to subscribers to create another touchpoint. The body content of your post goes here. To edit this text, click on it and delete this default text and start typing your own or paste your own from a different source.