Eazi-Business Blog

A Proven Framework for Digital Agency Success

Mon, 27 Apr 2026 08:11:00 GMT

Ambitious entrepreneurs, we've found, don't just dream of financial freedom – they make it happen, especially with the right guidance. Our 2026 Business Success Academy research shows that those who follow structured frameworks, like our 4S model, launch their ventures 3.2x faster. Without a clear path, though, most ambitious digital agencies stall early. That's why we at Eazi-Business are proud to introduce the digital agency growth framework that truly turns your vision into reality: Start, Scale, Support, Success.

This isn't just a theory. This proven business success roadmap empowers you to build fantastic recurring income by selling sought-after mobile apps, professional websites, crucial SEO, and powerful digital marketing tools to SMEs. And we've got the track record to prove it: since 2012, we've helped partners in the UK and over 40 countries achieve genuine, long-term business success.

The Hidden Struggles Blocking Your Agency Launch

Ever felt your digital agency dreams were clouded in uncertainty? You're not alone. Many face a significant 62% mentorship gap. Without the right skills or a clear roadmap, launching can feel truly overwhelming, often leading to stalled growth and, worse, missed revenue. We've seen countless ambitious starters waste months on fragmented strategies, risking failure long before they even get a chance to scale.

Let's be honest: if you're from a non-tech background, it's naturally harder. You might lack the essential tools for client acquisition or seamless operations. This often creates real pain points – slow market entry, reputation risks from unproven tactics. The bottom line? You need an entrepreneur support system that truly fits your unique journey.

Thankfully, the trend toward phased agency development models directly addresses these challenges. However, our 4S Framework stands out. It's a comprehensive agency development model , integrating genuinely cutting-edge technology for seamless progression at every step.

Deep Dive: The 4S Digital Agency Growth Framework

Our 4S Framework isn't just a generic plan; it's a tailored business success roadmap , entirely adaptable to your pace and specific goals. We've packed it with expert training, proven growth strategies, and the precise tools you need to overcome any launch barriers. Why? Because we designed it specifically for entrepreneurs like you, ensuring you truly start scale succeed with absolute confidence. That's the goal.

1. Start: Build Strong Foundations

The Start phase is all about laying those solid foundations. You'll gain a crystal-clear launch plan with our incredible business-in-a-box solutions. We don't just talk; we equip you with pre-built mobile apps and professional websites via our work , meaning you can deliver to SMEs in mere weeks, not months (that's rapid progress!). This comprehensive digital business mentoring even includes hands-on training for client pitches and setup.

Here's what most businesses miss: the opportunity to focus on high-demand services. We're talking about essential SEO optimisation for local businesses – whether they're in towns like Manchester or operating globally. Our partners consistently report significantly faster time-to-market, which dramatically reduces risks for anyone starting out from a non-tech background.

2. Scale: Accelerate Your Growth

Ready to Scale? This phase is all about accelerating your growth by expanding your client base with truly proven business strategies. Our framework isn't just good; it consistently boosts sales processes by an impressive 35% above averages, thanks to our targeted digital marketing kits. You won't just make one-off sales; you'll learn to expertly upsell recurring services, generating that all-important steady income from your SME clients.

You'll also integrate powerful tools from our solutions , making it simple to handle more projects with incredible efficiency. What's more, this pivotal phase transforms those one-off sales into valuable, long-term partnerships. That's what really powers your agency forward.

3. Support: Your Ongoing Entrepreneur Support System

Support isn't just a buzzword here; it's tangible, continuous guidance delivered through our comprehensive Academy training and a truly dedicated team. We cover everything – from networking and sales to daily operations (think complete business support!). Additionally, you'll gain immediate access to a thriving global community for real-time help and insights.

This incredible adaptability means you can confidently navigate any challenges, whether they're skill gaps or sudden market shifts. No problem. And because of this hands-on digital business mentoring , our partners don't just survive – they truly thrive.

4. Success: Lock in Long-Term Business Success

Success isn't merely the end goal; it's about celebrating sustained wins, powered by smart technology integration and clever retention strategies. You'll build incredibly strong recurring revenue streams by consistently delivering top-notch SEO, innovative apps, and impactful marketing solutions that genuinely keep SMEs loyal. Our framework fosters an empowering, collaborative community (a true network for success), ensuring your ongoing achievement. Real success.

And that, right there, completes the full digital agency growth framework . It's designed to create lasting financial freedom for you. Want proof? Just see the real impact in our partner stories below.

Monetisation Blueprint: Turn the 4S Framework into Revenue

The opportunity for agency monetisation is huge, especially with phased models like our 4S Framework. Here's how it works: start by offering essential app and site builds to SMEs at attractive entry prices. Then, scale up to lucrative SEO retainers. The best part? Our tools consistently enable 35% higher conversions, according to 2026 partner feedback.

Package beautiful, high-value mobile apps for local businesses – then charge setup fees plus monthly updates for fantastic recurring income.
Bundle professional websites with powerful SEO services, and easily upsell comprehensive digital marketing for an amazing 3.2x growth potential.
Always leverage our dedicated support for exceptional client retention – you'll aim for an impressive 80% repeat business through our proven strategies.

Dominic P., an Eazi-Business partner, shares, “Eazi-Business has been instrumental in my journey, providing the support I needed to overcome challenges. Their Academy training helped me with networking and sales, while the support team went above and beyond.” Peter B. adds, "Eazi-Business have provided us with an excellent platform of technology and training to allow us to create a new business."

Key Takeaways for Your Agency Journey

Here's the takeaway: embrace the 4S Framework. It's your truly adaptable agency development model , designed to bridge any skill gaps with hands-on training and the very best technology (it's all covered!). What's crucial? Focusing on recurring SME solutions – that's your secret to steady income.

Carefully assess your Start phase needs using our fantastic free resources.
Strategically plan your Scale tactics with our expert sales optimisation tips.
Actively tap into our dedicated Support for daily wins and invaluable community insights.
Confidently drive your Success through exceptional client retention and smart expansion.

This isn't just a framework; it's a complete entrepreneur support system that perfectly positions you for incredible, long-term business success. Thousands of ambitious individuals have already transformed their visions into thriving realities – now, it's truly your turn.

Ready to Start Your Journey?

You've got the roadmap right here for genuine digital agency success with our 4S Framework. We offer expert tools, comprehensive training, and unwavering support – everything you need for true financial freedom. Why wait? Start Your Journey with us today and let's build your thriving business together.

Harnessing AI for Digital Agencies: Streamline Operations and Boost Creativity in 2026

Mon, 20 Apr 2026 07:47:03 GMT

Did you know digital agencies leveraging AI automation can handle two to three times more projects with the exact same team? It's true, says Advantage Labs 2026. You're constantly facing soaring client demands for slick websites, innovative apps, and impactful marketing campaigns. However, here’s the thing: too much precious time just slips away on those endless routine tasks. We at Eazi-Business are here to show you how AI for digital agencies transforms this common challenge into your greatest opportunity for serious growth.

The Growing Pains of Modern Digital Agencies

You launched your digital agency, didn't you, bursting with ambition and ready to serve SMEs desperate for a strong online presence. Naturally, clients start flooding in with requests for mobile apps, new websites, expert SEO, and robust marketing campaigns. However, quickly, you find manual content creation and endless project management eating up precious hours. There's just little room left for big-picture strategy or chasing new business.

Let's be honest: without specific tech skills, you're juggling countless tools and facing tight deadlines. It's a recipe for burnout and, worse, missed revenue. Those resource gaps? They often mean you're either turning away promising clients or delivering results that are just… average. This constant chaos won't just frustrate you; it'll actively stall your path to financial freedom and truly scalable success.

Many entrepreneurs, just like you, find themselves struggling right here – trapped in disorganisation. We see it daily with our partners, not only across the UK but in over 40 countries worldwide. The digital world moves incredibly fast. Additionally, it demands efficiency, now more than ever.

Why AI for Digital Agencies Changes Everything

Here's what changes everything: AI isn't just a buzzword; it's your ultimate game-changer. It powers every aspect of automation digital agency workflows, from creating compelling content to precise client reporting. Tools like these (as E2M Solutions 2026 confirms) can cut operational drag by a whopping 40%, truly freeing you up for high-value work. And the best part? We've integrated this incredible power directly into our Business-in-a-Box solutions.

Think about this: advanced AI content tools can generate SEO-friendly copy in mere minutes. Seriously. That means no more staring at blank pages or slogging through endless revisions. What's more, our Eazi-Sites platform harnesses AI website creation to build professional, bespoke sites incredibly fast – all perfectly tailored for SMEs.

For apps, our Eazi-Apps platform includes integrated AI to truly enhance the user experience. You'll be delivering cutting-edge solutions without needing any coding expertise yourself. Doesn't that sound empowering? This immediately positions you as the go-to expert, fully ready for the exciting future of digital agencies .

How We Streamline Agency Operations with Artificial Intelligence Solutions

We're here to make AI powered marketing genuinely simple through our intuitive platforms. You can start right away with AI text editors that expertly craft personalised content for all your client campaigns. Optimise for SEO, and then just watch those conversions rise by 20-30% – Google's 2024 data already confirms this for AI-driven ads.

Automate reporting? Absolutely. You'll slash hours down to minutes each month. Also worth noting, you can explore our Eazi-Sites solutions for AI-driven site builds that truly streamline agency operations . Our partners are already using these to serve more clients with incredible ease.

Then, dive into Eazi-Apps for brilliant mobile development packed with powerful AI features. These clever tools don't just boost customer engagement; they actively help turn those one-off projects into reliable recurring revenue. What's more, you'll gain a clear, actionable roadmap to handle serious scale without needing a single extra hire.

Boost Creativity AI: Unlock Your Strategic Edge

AI won't replace your unique vision; it amplifies it. Period. You can truly boost creativity ai by leveraging hyper-personalised content and smart, real-time optimisations. Think about it: you'll generate innovative ideas for SME campaigns that genuinely stand out, whether it's custom app interfaces or striking new site designs.

Our platforms cleverly include AI for data-driven tweaks, making sure every single deliverable absolutely shines. Here's the interesting part: the IBM report on AI Agents in Marketing (published by IBM 2025) highlights how these agents can orchestrate entire end-to-end workflows. This is exactly what you'll apply to grow your client base from 20 to 60, all seamlessly.

Freed from that daily drudgery, you're free to innovate. Our partners constantly tell us this shift sparks incredibly fresh strategies, which then leads to deeply loyal SME clients and, of course, steady income.

Real Results: A Partner's Success Story

Want real results? Just look at our London partner, who rocketed to a £262,000 turnover by Year 5. They didn't do it alone; they leveraged our AI-powered Eazi-Sites and Eazi-Apps to deliver truly fast, high-quality services. Poof! Manual tasks just vanished, replaced by incredibly efficient, automated workflows.

This particular entrepreneur started with absolutely no tech know-how. However, they used our tools to scale magnificently. Their clients didn't just like the speed and creativity; they loved it, signing up for ongoing support. And guess what? You can absolutely replicate this path to your own financial freedom.

Stories like these prove our model works. Globally. From the bustling streets of Manchester to our partners in Europe and far beyond, AI consistently drives tangible wins.

Long-Term Implications and Your Entrepreneurial Opportunities

As we look ahead to 2026 and far beyond, there's no doubt AI will fundamentally reshape the entire future of digital agencies . Agencies that adopt it early? They're the ones who'll secure premium pricing and capture significant market share. You'll position yourself miles ahead of the competition, offering precisely the kind of advanced artificial intelligence solutions that SMEs are craving.

Suddenly, entrepreneurial paths open incredibly wide. You can effortlessly bundle AI app development, expert SEO, and targeted marketing, all for attractive recurring fees. You'll scale your business without any headcount bloat, hitting those six figures faster than you thought possible. We've been equipping partners with these proven frameworks since 2012.

Any worries about risks like over-reliance? They simply fade away with our human-guided tools. You stay completely in control, masterfully blending AI's incredible efficiency with your own unique expertise for truly sustainable growth.

Key Takeaways to Harness AI Today

Integrate AI for digital agencies to handle far more SME projects without needing extra staff.
Use our Eazi platforms for instant ai content tools and site creation – you'll save hours every week.
Leverage ai powered marketing for 20-30% better conversions and stronger client retention.
Focus on creativity once your operations streamline, then unlock exciting new revenue streams.
Build recurring income by consistently delivering AI-enhanced solutions to ambitious SMEs.

Ready to Transform Your Agency?

So, you've seen it: our AI tools aren't just an upgrade; they truly propel your digital agency forward. They streamline operations, ignite creativity, and set you up for lasting success. Why not join the thousands of partners already generating recurring income with such ease? It's your turn. Schedule a Call today, and let's start building your thriving business together.

Stop Chasing, Start Closing: 7 Modern Strategies for Digital Agencies

Mon, 13 Apr 2026 08:18:39 GMT

A London-based partner, using our structured sales approach, impressively scaled their digital agency to 106 projects and a £262,000 turnover by year five. That's real growth.

You're likely facing the same challenge many ambitious entrepreneurs do: inconsistent client wins and that nagging fear of pitching to SMEs without a solid plan. Here's the thing: without the right client acquisition digital agency tactics, your growth won't just slow down - it'll stall. We get it. That's why we've simplified this entire process with our Business-in-a-Box, packed with powerful tools like the Snapshot Report, designed to turn those leads into loyal clients, fast.

Even if sales feels completely new to you, our How We Help You Generate Sales framework equips you with everything you'll need. We've drawn from cutting-edge trends, like data-driven lead identification (a strategy highlighted in the Semrush Online Visibility Platform report, Semrush, 2026). Our focus? Simple, actionable steps for genuine digital agency sales success. Get ready. We're about to explore seven proven opportunities that'll position you as the go-to expert for SMEs.

1. Spot Client Needs Fast with Snapshot Reports

Ready to kickstart your client acquisition digital agency journey? Start by using our Snapshot Report to instantly analyse SME websites. This isn't just a basic tool; it quickly uncovers crucial gaps in SEO, mobile presence, and overall online visibility. That's powerful data right there, giving you everything you need to pitch truly perfect solutions. You'll present undeniable value straight away, significantly boosting both trust and conversion rates.

The best part? Agencies save loads of time on manual audits, letting them focus purely on high-potential leads. We provide this completely ready-made, which means you'll be winning digital marketing agency clients without any tech headaches whatsoever. Simple.

2. Attract Local SMEs with the Online Toolkit

Looking for targeted lead generation strategies ? You'll want to leverage our Local Business Online Toolkit. It's packed with everything from SEO audits and landing pages to marketing materials, all perfectly tailored for SMEs right in your local area. Just imagine: you share these resources, and you'll effortlessly draw in businesses that are genuinely hungry for digital upgrades.

We've seen partners use it to land incredible projects across the UK and even further afield. This isn't just another tool; it's an opportunity that literally turns cold outreach into warm, engaging conversations. Which means your sales pipeline accelerates significantly. Dramatically.

3. Harness Referrals - Your Top Growth Channel

Let's be honest, referrals are gold. According to the FunctionFox report (2026), they consistently outperform pretty much every other source for new clients (and frankly, invaluable). So, why not build a powerful referral system? Our kit includes dedicated sales training and business cards to help you do just that. The maths is simple: happy clients bring in more clients, creating a sustainable cycle of recurring income.

You simply ask for introductions after you've delivered those undeniable wins – perhaps a stunning mobile app or a high-performing website. It's a low-effort tactic. It can truly scale your agency globally. Fast.

4. Automate Lead Nurturing for Steady Flow

It's time to put your lead nurturing on autopilot. Our Business-in-a-Box includes integrated automation designed to enrich and nurture your leads effortlessly. You can set up smart workflows that automatically follow up on those vital Snapshot Report insights, completely personalising your outreach to SMEs. This dramatically cuts down on manual work and keeps you consistently top of mind with prospects. That's the real benefit.

Even non-tech founders absolutely love how it qualifies prospects automatically. Seriously, it's a game-changer. Watch your client conversion methods soar as your leads start converting faster than ever.

5. Pitch Tailored Solutions with Confidence

Our comprehensive sales training and accompanying print materials are designed to get you closing deals with confidence. As Rene S. perfectly put it, they "handed me all the tools I needed straight away." Your approach is simple: match SME pain points directly to our powerful solutions , whether that's stunning websites or advanced SEO. You'll sound like an absolute expert every single time.

Bottom line: this strategy builds consistent, recurring revenue from services your clients genuinely need on an ongoing basis. Want to see proof? Check out our work for some real, impactful results.

6. Track Progress with Built-in Analytics

With our toolkit, you can easily embed powerful analytics to visualise your entire sales funnel. This isn't just about pretty graphs; it's about spotting and fixing those frustrating drop-offs. You'll quickly identify exactly why SMEs might be bouncing and, crucially, refine your business development tactics accordingly. Remember, data doesn't just inform; it drives smarter decisions for truly sustained growth.

Partners in over 40 countries rely on this feature for consistent wins. It's how you gain a significant edge in today's increasingly competitive markets. Simple, effective.

7. Scale with Recurring Income Models

To secure long-term clients, it's all about offering ongoing maintenance and upgrades, easily done through our smart sales growth tools . Think about it: you can transition those one-off projects into predictable subscriptions for websites, apps, and SEO. This isn't just about revenue; it's about creating genuinely predictable revenue streams for your agency.

Our proven framework makes winning new clients not just possible, but repeatable. What's more, you'll achieve financial freedom for your agency faster than you ever thought possible.

Ready to Accelerate Your Agency?

So, there you have it. These powerful strategies, combined with our full Business-in-a-Box tools, are truly designed to empower you to master client acquisition and build a thriving digital agency. We've been helping partners like you generate sales and achieve success since 2012, all with proven, unwavering support. Ready to get started? Schedule a Call today and let's get you winning clients consistently.

Your Entrepreneurial Journey Digital Agency: From Ambition to Ownership

Mon, 30 Mar 2026 14:29:05 GMT

Just 13% of digital agencies are set to report a healthy sales pipeline in 2026. This isn't just a statistic from SparkToro's 2024 study; it's a clear indicator of the challenging market you, as an aspiring entrepreneur, could face. However, here's the good news: incredible opportunities for you to truly thrive - with the right support, of course.

Your entrepreneurial journey digital agency really kicks off with a strong ambition for financial freedom and business independence. Since 2012, we at Eazi-Business have been helping our partners build hugely successful digital businesses. And the best part? You'll get a proven framework to launch and scale yours, all without needing any prior tech skills.

The Common Challenges You Face Starting a Digital Business

You're dreaming of owning your own digital agency, one that delivers highly sought-after services like mobile apps, websites, SEO, and marketing to SMEs. But, too often, skill gaps and relentless market pressures stop ambitious individuals dead in their tracks (and keep them there!). The reality? Without a clear, actionable path, a staggering 90% of startups fail, often due to a lack of market need or simply poor planning.

Aspiring entrepreneurs commonly find themselves without crucial coding knowledge or established sales networks. On top of that, smaller agencies often struggle with weak pipelines, with new business acquisition topping their list of challenges at a whopping 70%. It's a common trap. Without the right guidance, you could easily risk repeating these same costly mistakes.

It's often the fear of complexity that holds people back from embarking on the path to business ownership. You want that reliable, recurring income from high-demand services, don't you? (Who doesn't, right?) The really good news is we've worked hard to make this entire journey simple, straightforward, and incredibly rewarding.

Our Insights: A Proven Framework for Your Success

We're here to empower you with our unique Business-in-a-Box solution. It's truly packed with cutting-edge AI-powered tools and award-winning training that de-risks your entrepreneurial journey digital agency , even if you have absolutely no prior experience (yes, really!). This is crucial. In fact, partners in over 40 countries, from London to countless global spots, are already using it to generate consistent, repeat income.

Our comprehensive model covers everything you'll need: from app development and website creation to advanced SEO solutions, digital marketing, and essential reputation management. You'll be selling these to SMEs who are absolutely hungry for digital growth (and there are plenty of them!). We provide the complete roadmap, letting you focus entirely on scaling your business.

Just listen to Fabiano A., who said, “Their support and training gave me the confidence and skills to start my entrepreneurial journey.” That really shows how effectively we turn ambition into tangible action. And Renee S. offers a powerful testament, enjoying five years of continuous success thanks to our robust framework.

Your Practical Playbook: Step-by-Step Walkthrough

Ready to launch your own agency? Just follow this straightforward business starter guide. We've specifically designed it as a comprehensive walkthrough, packed with all the tools and tactics you'll need for aspiring entrepreneur support. So, why wait? Start today and begin your journey towards true financial freedom.

Assess Your Ambition and Goals. First, you'll want to define your clear vision for achieving recurring income. Make sure to use our free resources to map out your precise path to business ownership. This initial step really helps build clarity - and fast.
Master Core Skills with Our Training. Next, you'll dive deep into our 'no experience business' modules, focusing on essential areas like apps and SEO. As Neil G. himself put it, “The chance to start a mobile app business without coding skills was a game-changer.” And you'll get to practise immediately with the real tools we supply.
Build Your Service Portfolio. Then, it's time to create compelling offerings, just like our work in mobile apps and sites. And remember to target those SMEs who are genuinely needing digital upgrades. This approach is what truly attracts clients who are ready and willing to pay for tangible results.
Leverage Sales Tactics and Leads. Crucially, you'll learn effective pipeline strategies, specifically designed to help you beat that tough 13% healthy rate we mentioned earlier. Focus on local SMEs right in your area, and you'll track your progress seamlessly with our systems for consistent, steady growth.
Scale with Ongoing Support. Finally, you'll join our thriving global network for invaluable mentorship, helping you to optimise operations and retain clients long-term. Plus, don't forget to check our services for a full suite of solutions, including SEO and marketing support.

This playbook truly simplifies starting your digital business. Every single step includes actionable tactics you can apply right away. And we're right there, standing by you every step of the way for long-term success.

Real Results from Our Partners

Our proven framework consistently delivers. Take our partner in Manchester, for instance; they launched without any tech background and now enjoy recurring revenue from app services. We've seen others scale globally within a year.

It simply works.

These inspiring stories aren't just anecdotes; they perfectly align with current industry trends, proving that structured support consistently beats solo efforts. This means you'll effectively avoid common pitfalls like poor project management, and our comprehensive training ensures exceptional client satisfaction and a steady stream of repeat business.

Key Takeaways to Accelerate Your Journey

Embrace our proven business framework ; it's designed to help you confidently overcome market challenges and successfully build robust pipelines.
Always seek out aspiring entrepreneur support that genuinely provides practical tools, not just abstract theory, ensuring your 'no experience' business achieves true success.
Concentrate on offering the high-demand services SMEs truly need, allowing you to achieve genuine financial freedom through reliable recurring income.
Utilise our step-by-step playbooks to effectively transform your ambition into a thriving, profitable digital agency.
Make sure to join our vibrant global network for invaluable mentorship, helping you achieve sustained growth and lasting independence.

These insights aren't just ideas; they're designed to truly equip you for the win. Apply them diligently, and you'll see quick, tangible progress. We've personally witnessed countless partners transform their lives.

It's that powerful.

Ready to Launch Your Digital Agency?

You've got the ambition, and we're ready to provide the proven, clear path to genuine business ownership and lasting financial freedom.

Our comprehensive Business-in-a-Box solution and dedicated support team make your entrepreneurial journey digital agency straightforward, achievable, and genuinely exciting.

So, are you ready to take that next step? Start Your Journey today. Let's book a call to map out your success.

Mastering Client Acquisition for Digital Agencies: 7 Proven Strategies

Mon, 23 Mar 2026 10:00:56 GMT

For digital agencies aiming for growth in 2026, here's a powerful truth: multi-channel approaches generate 40% more consistent leads than single-channel efforts. We've seen this consistently in our partner performance data.

You know the feeling, don't you? That frustration of endlessly chasing clients but seeing no real results. Inconsistent sales pipelines and the sheer dread of pitching can leave even the most talented entrepreneurs feeling stuck, even when they're offering brilliant digital solutions like apps, websites, and SEO to SMEs.

At Eazi-Business, we've got a solution. We simplify those tricky client acquisition digital agency challenges with our unique Business-in-a-Box. We've been empowering partners worldwide since 2012. Take our London partner, for example; they scaled to an incredible 106 projects and £262,000 turnover by Year 5, all through focused value delivery.

Our proven framework isn't just theory; it equips you with powerful, data-driven tools like our Snapshot Report and the Local Business Online Toolkit. These aren't just resources; they're designed to help you identify client needs, present compelling solutions, and secure reliable, recurring income. The best part? You won't even need prior sales experience.

So, let's dive into these seven strategies and transform your digital agency sales .

1. Define Your Ideal Client Profile for Precision Targeting

First things first: start by creating a really clear profile of your perfect SME client (we're talking about their goals, their pain points – everything). This isn't just busywork; it's the fundamental lead generation strategies foundation that shifts you from generic, scattergun outreach to truly targeted efforts that genuinely resonate.

You'll immediately gain much higher engagement when you match your services (think SEO or reputation management) directly to their specific needs. And it works. Agencies that nail down precise client profiles actually see 67% better conversion rates. That's because they're addressing real, tangible shortcomings.

2. Use Snapshot Reports to Uncover Client Needs

Here's one of our favourite tools: the Snapshot Report. It instantly scans a prospect's entire online presence, highlighting all those critical gaps in their websites, SEO, and wider digital marketing. This isn't just information; it gives you concrete evidence, helping you build trust quickly.

Presenting this data in meetings is brilliant for showing value right from the start. Our partners consistently tell us that this tool alone closes deals quicker, transforming what were once cold leads into firm commitments for winning new clients .

3. Deploy Multi-Channel Lead Generation Strategies

Don't put all your eggs in one basket. Combine social media, email, and local networking to create steady streams of leads. You really need to diversify to match today's rising expectations for personalised outreach.

Good news: we provide ready-to-use templates within our toolkit. And they work. We even had a UK partner land 18 clients in just three months using this very approach. Talk about rapid growth!

4. Leverage Sales Growth Tools for Automated Outreach

Here's what most businesses miss: the power of automation. Equip yourself with our Marketing Hub, which handles automated emails and follow-ups effortlessly. These aren't just any tools; they're essential sales growth tools that nurture leads without all that constant, time-consuming manual work.

You can track every interaction, allowing you to personalise pitches and, in turn, boost lifetime value by an impressive 20%. Bottom line: you'll stay organised and focused squarely on closing deals, not just endlessly chasing them.

5. Master Client Conversion Methods with Tailored Pitches

When crafting your pitches, really lean into those Snapshot insights. Always focus on the clear return on investment (ROI) for SMEs. What's more, use compelling stories from our work to powerfully demonstrate those tangible results.

As Rene S., one of our brilliant partners, put it: "They handed me all the tools I needed straight away – a landing page, business cards, print materials, and valuable sales training." This kind of structured support is exactly what converts hesitation into confident 'yeses'.

6. Build Business Development Tactics Around Referrals

Happy clients are your best advocates. Turn them into referral machines by systematically requesting testimonials. Even better, offer incentives like discounts on fantastic add-ons, perhaps something like our site solutions .

Referrals aren't just nice-to-haves; they can lower your costs by 15% and fuel incredible organic growth. Make sure you integrate this vital step right into your onboarding process for all your ongoing digital marketing agency clients .

7. Optimise for Recurring Income with Upsell Strategies

Want stable, repeat business? Then focus on bundling services like SEO and reputation management. Also worth noting: always use up-to-date data, perhaps from Digital Agency Network's 2026 report on high-growth agencies, to continually refine your business development tactics .

We'll guide you every step of the way to position yourself as the undisputed go-to expert. This isn't just about more clients; it's about creating genuinely stable revenue streams and, ultimately, true independence for your business.

Ready to Accelerate Your Client Acquisition?

These proven strategies, backed by our powerful tools, really do make client acquisition digital agency efforts straightforward and scalable for your digital agency. Join partners in over 40 countries who are already building thriving businesses. Take action now: Schedule a Call with us and start generating sales fast.

First Ever Eazi Business Partner Event: A Night to Remember

Mon, 16 Mar 2026 09:02:07 GMT

There are some evenings that simply feel different — and Friday, 23 January 2026 was one of them.

For the very first time, we brought our partner community and the Eazi Business HQ team together under one roof for an evening we had been quietly dreaming about for a long time. Hosted at the stunning Camino venue in central London, our very first Eazi Business Partner Event exceeded every expectation — and we couldn't be more proud of how it all came together.

A Warm Welcome

The evening began with welcome drinks, tapas and the kind of relaxed, genuine conversation that only happens when the right people are in the right room. It was the perfect informal start — partners connecting with each other and with the Eazi Business team in an atmosphere that felt warm and celebratory from the very first moment.

Talks, Insights and Real Inspiration

Our leadership team took to the floor to share updates, success stories and a look ahead at the road in front of us.

We were also joined by guest speaker Al Tepper — a respected marketing leader and senior BNI consultant who has helped hundreds of business owners across the UK grow with confidence. Al's session on marketing leadership and the power of business networking was both practical and genuinely energising.

The Flagship Announcement: Introducing Eazi-Content

The moment our partners had been waiting for. We were thrilled to officially unveil Eazi-Content — the newest addition to the Eazi Business product suite. This is a major development for our network, and the reaction in the room said it all. More on Eazi-Content is coming very soon.

Celebrating Together

The final stretch of the evening was exactly what a night like this should be — food, drinks, great conversations, and the kind of connections that don't end when you leave the room.

Seeing partners meet each other, swap ideas and celebrate what they've built was, honestly, the highlight of the whole event.

Relive the Night

Can't get enough? We've captured the spirit of the evening on our YouTube channel — including event highlights and exclusive partner interviews, where you'll hear directly from the people in our network about what Eazi Business means to them and what they're looking forward to in 2026.

Until Next Time

We are so grateful to every partner who made the journey to join us , and to our incredible team who put the event together with such care. The first is always the most meaningful — and this one has set a wonderful standard.

We very much look forward to seeing our network again at future events. The best is still ahead.

Delivering Exceptional Value: Driving SME Growth with Digital Solutions for Local Businesses

Mon, 09 Mar 2026 10:36:57 GMT

Lauren B., one of our incredible partners, achieved something truly special. She built a mobile app for a sole proprietor hair stylist in Manchester. And it worked! That app helped the stylist expand her reach dramatically, doubling her daily appointments. You see, you can create similar success stories yourself by offering impactful sme growth digital solutions that solve real problems for small businesses.

We've been equipping partners like Lauren since 2012, helping them deliver high-impact services. SMEs across the UK and globally aren't just looking for these tools; they genuinely crave them to thrive in today's market. This guide shows you exactly how to step in and drive their growth. It's simpler than you might think.

The Challenges SMEs Face in a Digital World

Let's be honest: many small and medium enterprises really struggle to keep up in today's fast-paced digital landscape. They often lack the time, the specialised expertise, or even the budget to build a strong online presence. Without effective digital solutions for local businesses , they simply miss out on new customers and vital sales opportunities. A real shame, isn't it?

Recent data from the SME Digitalization Report 2026 highlights this clearly: 91% of SMEs now prioritise digital tools for survival. Yet, a significant 43% still see limited results, mainly due to implementation hurdles. You probably spot this gap every day – local shops, cafes, and service providers falling behind their savvy competitors. The reality? They need help.

These businesses desperately need support with small business digital transformation . They face familiar pain points: little to no tech experience, tight budgets, and not enough hours in the day. Your role is to bridge that divide with proven, simple solutions that genuinely work.

Step 1: Understand Your SME Clients' Core Needs

Start by genuinely listening. What do local businesses truly want and need? Ask them about their customer engagement issues and their sales goals. More often than not, most SMEs need better visibility and tools that help attract repeat visitors. Simple, really.

Focus on their most common pain points – typically, a lack of time for marketing and weak, outdated online tools. Tailor your pitch to directly show how a powerful smes online presence drives both foot traffic and customer loyalty. This approach builds trust right away, which is crucial.

We provide you with simple, effective frameworks to identify these needs quickly. Our partners in over 40 countries use them every day to connect with clients – whether that's hair stylists in London or busy cafes in Perth. It's a proven system.

Step 2: Offer Custom Mobile Apps for Customer Engagement

Mobile apps truly transform how SMEs connect with their customers. You can deliver powerful sme growth digital solutions like Eazi-Apps , which lets businesses send targeted push notifications for promotions. A local cafe, for instance, can instantly notify regulars about daily specials, boosting visits by 30% or more! That's real impact.

The best part? You don't need coding skills. Our Business-in-a-Box system provides you with drag-and-drop templates, ready for virtually any industry. Clients love apps that handle bookings or loyalty programmes effortlessly. It’s a game-changer.

First, assess your client's customer base and specific goals.
Then, customise features like loyalty cards or event reminders.
Finally, launch the app and train them on updates for ongoing value.

This approach creates truly value driven digital services . Lauren's hair stylist example proves it: doubled appointments mean real revenue growth for the client, and for you, a consistent stream of recurring fees. Everybody wins!

Step 3: Build Lightning-Fast Websites Tailored for SMEs

A strong, professional website isn't just nice to have; it's the absolute foundation of any smes online presence . With our Eazi-Sites platform, you can create responsive, lightning-fast sites specifically optimised for mobile users. Just think: local tradespeople in Birmingham can gain instant credibility and capture leads 24/7. That's powerful!

You'll want to prioritise speed and a user-friendly design. Integrate essential features like booking forms or galleries that perfectly match their brand. What's more, SMEs typically see immediate lifts in inquiries shortly after launch. Fast results, happy clients.

Gather all necessary content, like photos and service details.
Select from our pre-built templates, then add custom touches.
Test rigorously for speed and go live, complete with analytics setup.

Here's what's interesting: demand for such user-friendly platforms is surging as SMEs increasingly adopt cloud tools. This insight comes from SME Big Data Market Strategies for the Next Decade: 2026-2034 by Data Insights Market. Which means you're positioning yourself as their undeniable go-to expert. Smart move!

Step 4: Implement SEO and Impactful Digital Marketing

SEO, when done right, turns websites into genuine lead magnets. You can offer impactful digital marketing that ranks SMEs high for crucial local searches – think "plumber near me" or "best cafe in town". And the good news? We supply all the tools you need for keyword research and those essential on-page tweaks.

Combine this powerful SEO with effective social media management and compelling email campaigns. Then, track the results closely to show clients tangible rising traffic and sales. This isn't just about a quick win; it genuinely fosters long-term, mutually beneficial partnerships. Wouldn't you agree?

Research those key local keywords your customers are actually using.
Optimise pages and build strong backlinks from relevant directories.
Monitor rankings and adjust monthly for sustained, visible growth.

Want proof? Research shows a massive 91% of SMBs using AI in marketing report revenue gains, according to 500 Key Digital Marketing Statistics 2026. Your services can deliver exactly that competitive edge. A game changer, really.

Step 5: Measure Success and Secure Recurring Income

It's crucial to track key metrics consistently. We're talking website traffic, app engagement, and, of course, that all-important sales uplift. Share clear, insightful dashboards with clients to prove the undeniable value you're providing. This isn't just good practice; it fully justifies those monthly retainers for ongoing updates and optimisation. Simple economics.

Here's an inspiring example: one partner hit an incredible £262,000 turnover by Year 5, all by delivering these impactful digital solutions for local businesses . You can absolutely replicate this success. How? By relentlessly focusing on smart customer success strategies and truly helping businesses succeed . It's that straightforward.

For integrated support, use our full suite via FullPivot services . Clients don't just stay with you; they thrive because you consistently drive measurable results. That's the power of partnership.

Key Takeaways for Your Success

First, genuinely listen to align your solutions with SME pain points.
Next, leverage our Business-in-a-Box system for quick, expert delivery.
Always focus on tangible outcomes, like doubled bookings or higher rankings.
Finally, build valuable retainers through ongoing optimisation and clear reports.

You're not just building a business; you're gaining financial freedom while genuinely transforming local economies. Partners worldwide are already proving this model works. And you can too.

Ready to Drive Real Impact?

We've equipped countless entrepreneurs. Now, we can equip you with everything needed to deliver exceptional value and scale your agency significantly. Why wait? Schedule a Call today and launch your exciting path to recurring income. Your future starts now!

Building a Premium Brand: Master Digital Agency Brand Building in 2026

Mon, 02 Mar 2026 10:18:17 GMT

Imagine launching your digital agency with big ambitions, only for potential clients to overlook you. Why? Because your branding screams 'startup,' not 'seasoned expert.' Let's be honest: strong digital agency brand building usually demands significant time, money, and skills you might not have yet. Here’s the thing: Eazi-Business has been helping entrepreneurs like you leapfrog these challenges since 2012.

This problem hits hard, doesn’t it? Crafting a truly premium brand identity from scratch can cost thousands and delay your launch by months. And without it, you’ll struggle to attract those high-value SME clients who expect professionalism from day one. You’re left grinding for credibility while your competitors race ahead.

It’s a tough spot.

Trend 1: Productised Services Boost Professional Business Branding

In 2026, the agencies winning big are those offering fixed-price, productised packages – think a '30-day SEO boost.' This trend, even highlighted by Gartner, signals organisation and builds trust with clients. It cuts sales friction, boosting your reputation instantly. Simple.

And for you, as an entrepreneur, this trend opens so many doors. Our ready made digital agency package comes complete with white label marketing solutions and essential agency marketing tools , letting you launch these services without delay. (We’ve done all the heavy lifting for you.) What’s more, when you pair this with our exclusive brand experience , you’ll instantly position yourself as a premium player. You’ll be focusing on sales, not endless setup.

Trend 2: Human Authenticity Powers Digital Agency Brand Building

Sure, AI handles tasks brilliantly, but clients in 2026 crave genuine stories and values. Brands that successfully blend human touch with smart tech truly stand out; industry reports confirm 69 per cent of consumers trust authentic voices more (and the stats back this up). This human-first approach is your secret weapon against commoditisation.

You’ve got a huge advantage here. Eazi-Business equips you with a complete premium brand identity , including tailored collateral and expert mentoring. No design expertise is needed here; we’ll hand you everything: business cards, landing pages, even sales training. Just ask Renee S., who told us, "They handed me all the tools I needed straight away."

Trend 3: Long-Term Partnerships Drive Exclusive Brand Experience

One-off deals are quickly fading.

In 2026, the market truly favours advisor-style relationships, leading to sustainable recurring revenue. Agencies acting as strategic partners don’t just see higher retention; they generate invaluable referrals, transforming clients into genuine brand ambassadors.

And this fits perfectly with your growth ambitions. Our Eazi-Agency model ensures you start with an exclusive brand experience and unbranded dashboards, allowing for truly seamless client management. Want to see it in action? Take a look at our work – you’ll find partners thriving on repeat income in places like Manchester and across 40 different countries.

Trend 4: Omnichannel Consistency Elevates Custom Brand Development

Top agencies don’t just manage; they unify SEO, social media, and email into personalised client journeys. This omnichannel polish doesn’t just boost loyalty – it’s crucial. Retention, after all, now trumps acquisition in most marketing budgets. (Think about that for a second.)

You *can* deliver this pro-level execution, and fast. Our professional business branding includes an exclusive website and comprehensive solutions for integrated services. Forget months of tedious custom brand development – you’ll launch credibly and scale quickly with SMEs actively seeking an optimised digital presence. (It’s about making a real impact, fast.)

Key Takeaways for Your Agency Success

Adopt productised services using our ready-made tools to build instant authority.
Infuse authenticity into your brand with our complete identity kit, potentially saving you thousands.
Foster lasting partnerships, backed by white label solutions, for truly recurring revenue.
Master omnichannel consistency with our pre-built resources, so you can focus purely on client growth.

The bottom line? Digital agency brand building in today’s world demands both speed and polish. We make it simple, empowering you to attract premium clients and achieve financial freedom quicker than you ever thought possible.

Ready to Launch Your Premium Brand?

Ready to stop dreaming and start doing? Partner with Eazi-Business. We’ll provide a ready-made, premium brand that truly accelerates your digital agency to success. Schedule a Call with us today and start building that recurring income.

Achieving Financial Freedom: Build Your Digital Agency with Recurring Revenue

Mon, 23 Feb 2026 11:03:23 GMT

Imagine this: It’s a Monday morning in 2026, and you're checking your bank account. What do you see? Steady deposits, week after week, from clients who genuinely *stick around*. No more frantically chasing those one-off projects. No more stressing over quiet periods. That’s the reality for partners in a financial freedom digital agency – a place where recurring revenue isn’t just a dream, but your predictable, everyday earnings. Pretty powerful, isn't it?

Here at Eazi-Business, we've actually been helping ambitious entrepreneurs – people just like you – build exactly that since 2012. You see, our award-winning Business-in-a-Box model is designed to help you launch and scale a genuinely profitable agency. We're talking high-demand digital solutions for SMEs, right across the UK and in over 40 countries. And it works.

The Problem: Inconsistent Income Holds Back Your Financial Independence

Let's be honest: you kicked off your business journey brimming with ambition. But those frustrating feast-or-famine cycles from project-based work? They absolutely *kill* your momentum. One month, you're landing huge website builds. The next? You're scrambling for leads, and frankly, the bills are piling up. This kind of inconsistency doesn't just slow you down; it directly blocks your path to achieve financial independence .

It's a common story. Many entrepreneurs face high client churn, with project work averaging a mere 24 months per client. You're pouring all your energy into finding new sales, but guess what? Acquisition costs just keep rising. That leaves precious little room for real growth, let alone personal freedom. The reality? Without stable business revenue, that true financial success you dream of simply stays out of reach.

We see this pattern every single day. Aspiring agency owners often chase those tempting short-term wins, but they're missing the immense power of long-term client contracts. Those are the ones that truly deliver digital agency passive income .

Key Insights: Why Recurring Revenue Powers a Financial Freedom Digital Agency

Here's the thing: recurring revenue isn't just a nice-to-have; it completely changes the game. Businesses using this recurring income business model actually grow 4.6 times faster than their traditional counterparts, according to reliable industry reports. And get this: the subscription economy reached a massive $330 billion globally in 2026, expanding by 12% every single year, as Zuora's analysis shows.

This is where retainer models really shine. They slash annual churn down to just 18%, and clients stick around for an average of 56 months – that's more than twice as long as typical project work. What does this mean for you? It creates predictable earnings you can absolutely count on, freeing you up to focus on scaling your business. Imagine that.

What's more, expanding from existing clients now drives a significant 35% of new revenue. Think about it: you can easily upsell services like SEO optimisation or regular app updates, building truly stable business revenue without constantly having to hunt for new leads. Our partners leverage this by offering essential digital tools to SMEs who, let's face it, always need ongoing support.

Take Renee S., for example. She's one of our brilliant partners. She recently shared, "Without Eazi-Business, I might've just ended up buying an existing business. But with their help, I got to build my own from the ground up." Her story, you see, perfectly illustrates how our support empowers people to achieve real independence.

And here's another thing: a London partner of ours hit an incredible £262,000 turnover by Year 5, all thanks to consistent digital services. How? They secured monthly fees for app management and website maintenance. This just goes to show you that entrepreneur financial success truly stems from sustained, long-term relationships.

We don't just talk the talk; we equip you with proven tools like Eazi-Apps for mobile solutions and Eazi-Sites for websites. These aren't just one-off sales either. They're designed to generate repeat income through ongoing management fees, effectively turning initial sales into genuine, lifelong partnerships. Pretty neat, right?

Your Practical Playbook: Steps to Launch a Recurring Revenue Digital Agency

So, ready to build your very own financial freedom digital agency ? Excellent. Just follow this straightforward walkthrough. We've actually designed it with simple, actionable tactics and tools, all geared to help you create those crucial long term client contracts quickly.

Pick High-Demand Services. First off, you'll want to start with things like mobile apps, websites, SEO, and digital marketing. Why? Because SMEs pretty much *crave* these for growth. And here's the best part: you can use our full suite of solutions to deliver white-label quality, all without any of the usual tech headaches.

Adopt a Hybrid Pricing Model. This means combining sensible setup fees with monthly retainers, often ranging from £1,000 to £5,000. It's a smart move because it perfectly balances upfront cash with that ongoing digital agency passive income . Clients will love the clear value, and you'll gain incredible stability.

Secure Long-Term Contracts. Next, when you're pitching, focus on ongoing management. Say something like, 'We'll handle all the updates and optimisation every month.' Better yet, offer bundles – maybe app development *plus* SEO. This kind of approach, believe it or not, locks in relationships that last an average of 56 months.

Build Client Retention Tools. Simple. Share clear dashboards that really show off their ROI – things like traffic gains or how many new leads they're getting. Regular reviews are key; they help keep churn super low, around 18%. Good news: we even provide templates to make this whole process effortless for you.

Scale Through Expansion. This is pretty powerful: upsell to your *existing* clients. Add services like reputation management or broader marketing campaigns. This taps into that significant 35% growth that comes from expansions, giving your revenue a real boost without constantly needing brand new leads.

Leverage Our Business-in-a-Box. You'll get comprehensive training, pre-qualified leads, and unwavering support from day one. Essentially, we handle all the tricky tech stuff, so you can truly focus on sales and building those vital client relationships. It's how our partners in over 40 countries are absolutely thriving.

Apply these straightforward steps, and you'll quickly shift your mindset from merely chasing projects to becoming a true revenue owner. Take one partner, for instance, who used this exact playbook to turn their initial app sales into a whopping £10,000 in monthly retainers – all within just two years. Impressive, right?

Key Takeaways for Your Entrepreneur Financial Success

The takeaway? Recurring models don't just promise; they deliver 2.3 times better client retention than project-based work. That means truly predictable earnings for you.
Also worth noting: our hybrid pricing model creates really flexible, high-margin income streams, perfectly tailored for SMEs.
And here's the best part: our comprehensive tools and dedicated support make this entire journey achievable, even if you don't have a tech background. Seriously.
Bottom line: focus on expansions. That's the key to sustainable growth and ultimately, your true financial freedom.

You've got the blueprint now. And partners who are using our model? They're enjoying the kind of stability they've always craved, with revenue that genuinely grows year after year. It's fantastic to see.

Ready to Start Your Journey?

So, are you ready to start *your* journey towards real financial independence? We thought so. Start Your Journey with us today and turn recurring revenue into your ultimate path to financial independence.

Harnessing AI for Digital Agencies: Streamline Operations and Boost Creativity in 2026

Mon, 16 Feb 2026 11:32:25 GMT

Just closed a huge client deal? Brilliant! But now you're staring down tight deadlines, endless content tweaks, and the daunting task of scaling. Sound familiar? You deliver stellar work, yet growing your agency feels impossible without burning out or constantly hiring. Here's the thing: AI for digital agencies isn't just a buzzword - it's the game-changer you've been waiting for. We make it simple for you to automate the grind and focus on what truly drives revenue.

Since 2012, Eazi-Business has been empowering entrepreneurs just like you, equipping them with powerful tools that seamlessly integrate artificial intelligence solutions directly into their daily workflow. Our comprehensive Business-in-a-Box for Eazi-Apps and Eazi-Sites comes packed with clever AI-powered features designed to speed up tasks and spark incredible ideas. The best part? You'll generate recurring income from SMEs - all without those nagging tech headaches.

Suggested ALT text: Entrepreneurs harnessing AI for digital agencies to streamline operations and boost creativity with modern digital tools.

The Problem: Feeling Overwhelmed by Demands in the Future of Digital Agencies?

Running a digital agency means you're pretty much juggling everything: app development, websites, SEO, and marketing - often all for SMEs. And clients? They want fast results. Think personalised content, perfectly optimised sites, and campaigns that actually convert. But let's be honest, manual work just slows you down, doesn't it? Time just slips away on repetitive tasks like drafting copy or analysing endless data. Which means? Little to no room for big-picture strategy or chasing new clients.

All of this leads to missed opportunities and, frankly, a lot of stress. Without smart automation and the right digital agency tools, you'll constantly struggle to scale your business while maintaining that high quality your clients expect. We see this story play out daily with partners across the world. But here's the good news: AI flips the script entirely by handling the heavy lifting for you.

Step 1: Pinpoint Your Bottlenecks to Best Target AI for Digital Agencies

First things first: start by listing your biggest time drains. Ask yourself, honestly: Where do you consistently spend hours? Is it on content creation, endless SEO tweaks, or those painstaking site builds? For most agencies, common pain points usually include generating SEO-friendly copy, customising apps for clients, or endlessly optimising marketing funnels.

Review your last five projects - note tasks that took over two hours.
Prioritise ones ripe for automation, like initial drafts or keyword research.
Talk to your team or clients for honest feedback on delays.

This step isn't just about identifying problems; it's about uncovering quick wins. For example, we had a London partner who spotted their content bottlenecks early on. By implementing our streamlined tools, they hit an amazing £262,000 turnover by year 5 . Pretty impressive, right?

Step 2: Choose AI Content Tools That Are Seamlessly Integrated into Proven Platforms

Next up, you'll want to pick tools that genuinely fit your agency - without adding any extra complexity. That's why we provide Eazi-Sites , which comes with built-in AI text editors and content generators, all perfectly optimised for SEO. They'll even create initial drafts in your client's specific voice, saving you hours on every single project.

You just input the basic details, and the AI handles pretty much everything else: tone, keywords, and even the structure. Then, you simply edit lightly to add your unique flair, boosting creativity by freeing your mind for those truly big ideas, rather than staring at a blank page.

Test with a sample client brief to see 50% faster output.
Ensure outputs match SME needs, like local SEO focus.
Track time saved to prove ROI to yourself first.

Step 3: Streamline Agency Operations Using AI-Powered Website and App Creation

Now's the time to apply AI to your core services. Our Eazi-Apps platform, for instance, uses integrated AI to power incredibly quick builds - covering everything from layouts to specific features. You'll be able to create professional apps for SMEs in mere minutes, not weeks, with its drag-and-drop functionality enhanced by smart, intuitive suggestions.

When it comes to websites, Eazi-Sites AI can generate full pages specifically tailored to different industries. You'll truly streamline agency operations by automating designs and content, and then, crucially, you can upsell maintenance for that sweet recurring revenue. Our partners in over 40 countries are already using this system to serve global clients effortlessly. It works.

Here's a quick tip: pair with our full service solutions for truly end-to-end support; this setup handles updates automatically, always keeping you ahead.

Step 4: Optimise AI-Powered Marketing and SEO with Smart, Predictive Insights

Ready to elevate your offerings? With our AI-driven SEO and marketing tools, you can. They'll predict trends, suggest smart content clusters, and optimise everything in real-time. What that means is you'll deliver campaigns that actually adapt to user behaviour - easily proving clear ROI to your clients.

Feed client data into AI for personalised journeys.
Auto-adjust keywords based on performance forecasts.
Generate reports showing uplifts, building trust for retainers.

Research from McKinsey , for instance, shows AI can boost productivity by a whopping 40% in marketing tasks - and we make that real for you, without the guesswork.

Key Insights: Why This Will Power the Future of Digital Agencies

AI doesn't replace you - it amplifies your unique strengths. With Eazi-Business, you're getting instant access to these incredible tools; absolutely no coding needed. Our partners consistently report faster deliveries, much happier clients, and, naturally, growing income streams.

Think bigger: use all that saved time to land even more SME deals, not just across the UK, but far beyond - you're perfectly poised for incredible, scalable success in 2026.

Actionable Takeaways to Boost Creativity with AI, Today

Assess weekly to keep improving your workflows.
Train lightly on our platforms for quick mastery - it's easy.
Showcase your AI wins in client pitches for premium pricing.
Monitor key metrics like project time and revenue per client.

These simple steps turn challenges into powerful growth. In fact, one partner recently shared how our AI content tools helped them cut their content time in half - allowing them to double their client base in just one year. Amazing.

Ready to Harness AI for Your Digital Agency?

You've got the blueprint, haven't you? So, why not take that crucial next step with us? Schedule a Call today. Let's see exactly how our AI-powered solutions can fit your unique goals and truly launch your path to ultimate business freedom.

4 Client Acquisition Trends Transforming Digital Agency Growth in 2026

Mon, 09 Feb 2026 10:42:23 GMT

Did you know that 67% of digital agencies are now generating significantly more leads? They do it by showing prospects clear, concrete evidence of their digital shortcomings - then following up with specific, actionable recommendations. But here's the real question: is your agency truly capitalising on that opportunity? For any entrepreneur building or scaling a digital agency, mastering client acquisition isn't just important; honestly, it's absolutely essential for survival and long-term growth.

Let's be honest, many agency owners wrestle with inconsistent lead flow and those incredibly unpredictable sales cycles. You might have amazing digital marketing skills, but still feel unsure how to consistently attract and convert the right clients. And this challenge? It's even tougher when you're building a business without a ton of sales experience or those crucial established connections.

Multi-Channel Lead Generation: The New Standard for Client Acquisition

Those days of relying solely on referrals or cold calls? They're pretty much gone. The reality is, leading digital agencies now weave multiple channels into cohesive pipelines. This creates a much more predictable and consistent client acquisition strategy. What's more, this approach significantly reduces your vulnerability to fickle algorithm changes and ensures you're reaching prospects at every single stage of their buying journey.

At Eazi-Business , we've seen it firsthand: agencies that implement balanced multi-channel acquisition strategies report a whopping 40% more consistent lead flow compared to those stuck with single-channel approaches. This kind of stability isn't just nice to have; it's absolutely fundamental to an agency's profitability and overall growth.

Your Opportunity: Think about it: by offering clients integrated lead generation - across social media, content marketing, email campaigns, and targeted advertising - you instantly position yourself as a complete digital solutions provider. Not just another single-service vendor. Our partners find success by developing modular, channel-specific playbooks. These are strategies that SME clients can adopt incrementally, without needing those daunting enterprise-scale budgets.

Data-Driven Targeting: The Client Acquisition Digital Agency Edge

Generic pitches? They're pretty much obsolete now. Today, the most successful digital agencies use data to pinpoint client needs before they even have that first conversation. Our Snapshot Report tool, for instance, is a perfect example of this. It lets you quickly spot digital weaknesses in a prospect's online presence and then present them with genuinely actionable solutions.

And with third-party cookies slowly vanishing, first-party data - those behavioural, transactional, and engagement signals - has become the critical asset for effective client acquisition . Agencies that help their clients build robust first-party data collection systems? They're creating layered value and seeing much stronger client retention.

Your Opportunity: Start positioning data audits and ideal client profiling as foundational services. Seriously. When you kick off client conversations with concrete evidence of their digital shortcomings, paired with specific recommendations, you're going to see significantly higher conversion rates. This data-driven approach doesn't just make you a vendor; it transforms you into a strategic advisor.

Precision Market Segmentation: Targeted Sales Growth Tools

High-performing agencies aren't just casting wide nets anymore, hoping to catch any client. Oh no. Instead, they're segmenting prospects by industry, company size, digital maturity, and growth goals. Then, and only then, do they develop detailed, research-backed approaches tailored precisely to each segment. This level of precision dramatically improves both sales effectiveness and, importantly, client satisfaction.

Tools like LinkedIn Insights, Google Trends, and AI analytics make refining your ideal client profile (ICP) super fast. And for entrepreneurs who are scaling digital agencies, this is huge. It means less wasted outreach and a big boost in conversion efficiency - both absolutely essential for maintaining healthy profit margins while you're growing.

Your Opportunity: Why not develop a "Client Ideal Profile Builder" service? It would help your clients shift from broad targeting to truly segment-specific messaging. By offering this kind of specialised service, you're not just generating immediate revenue. You're also positioning yourself for those valuable longer-term engagements as clients put your recommendations into practice.

AI and Automation: Client Conversion Methods at Scale

AI-powered tools have pretty much revolutionised how digital agencies engage with prospects. Think about it: chatbots, personalisation engines, and automation platforms are now handling instant engagement, proposal generation, follow-up sequencing, and even send-time optimisation. All at scale, and with minimal manual effort on your part.

Our Marketing Hub solution really embodies this approach. It gives our partners powerful automation capabilities that would otherwise demand huge technical resources to develop. For lean client acquisition digital agency teams (like many of ours!), these automation tools act as incredible force multipliers. They let you engage with so many more prospects without needing to proportionally increase your staff.

Your Opportunity: Consider bundling CRM automation, chatbot implementation, and email sequencing as managed services. What's interesting is, by helping clients operationalise AI-driven engagement without requiring them to hire internally, you're creating truly valuable recurring revenue streams and solving a pressing business need all at once.

Key Takeaways for Digital Agency Growth

So, what does successful client acquisition look like in 2026? It absolutely requires embracing these trends and implementing them systematically. The most successful digital agencies are doing this:

Building integrated multi-channel acquisition systems rather than relying on single platforms
Using data-driven targeting to identify and address client needs before the first meeting
Implementing precision market segmentation to focus resources on ideal prospects
Leveraging AI and automation to scale client engagement without proportional cost increases

By adopting these approaches, you won't just win more clients. You'll also establish far more predictable and profitable revenue streams. Here at Eazi-Business, we've actually built our entire business model around equipping our partners with these exact capabilities through our comprehensive Business-in-a-Box solution.

We even have a partner in London who's demonstrated the incredible power of this approach. They scaled to 106 client projects by Year 5, hitting an impressive £262,000 in annual turnover. Their secret? Pretty simple, really: focusing on delivering measurable value while systematically implementing the client acquisition strategies we've outlined above.

The digital landscape will definitely keep evolving. But here's the thing: these fundamental client acquisition principles? They'll remain valuable, no matter what. By mastering them now, you're positioning yourself for sustainable growth - regardless of any platform changes or market fluctuations down the line.

Ready to totally transform how you attract and convert clients for your digital agency? We're here to help. We provide all the tools, training, and support you need to implement these strategies successfully. And don't worry, no prior sales experience is required - our proven framework will guide you every single step of the way.

Schedule a Call with our team today to discover how our client acquisition system can help your digital agency thrive.

The Eazi-Business & BNI Concierge Partnership: A Smarter Framework for Sustainable Business Growth

Wed, 04 Feb 2026 11:29:09 GMT

In today’s competitive business environment, sustainable growth is no longer driven by cold outreach or isolated sales activity. As businesses scale, success increasingly comes from the quality of relationships, consistency of visibility, and trust built within strong networks.

The partnership between Eazi-Business and BNI Concierge has been designed with this reality in mind. Together, we provide a smarter, more structured framework that turns strategic networking into measurable sales growth, increased revenue, and long-term business momentum.

What Is BNI and Why It Matters

BNI (Business Network International) is the world’s largest and most established business networking organisation. Founded more than 38 years ago, BNI operates in over 75 countries worldwide, supporting hundreds of thousands of members across thousands of chapters.

BNI’s core philosophy, Givers Gain®, is simple but powerful: by consistently giving quality referrals and support to others, members build trust and receive opportunities in return. Weekly meetings, structured referrals, and accountability create an environment where relationships deepen and referrals flow consistently.

For many businesses, BNI becomes one of their most reliable and cost-effective sources of new business. However, while the opportunity is significant, results are not automatic. Success requires clarity, confidence, positioning, and a repeatable approach. This is where Eazi-Business adds real value.

A Smarter Framework for Sustainable Business Growth

The Eazi-Business and BNI partnership, supported by our Concierge Service, is built to help partners unlock the full commercial potential of BNI.

This proven framework turns networking into performance-led growth by:

Connecting partners to the right people and chapters
Increasing visibility within trusted referral networks
Strengthening confidence, authority, and messaging
Supporting consistent referral conversion into revenue
Tracking performance to drive continual improvement

Rather than simply attending meetings, partners are guided to build authority, sharpen their pitch, and position their business as the obvious referral choice.

For new partners, this creates a strong foundation from day one, accelerating sales activity and building momentum quickly. For experienced business owners, it provides structure and strategy to scale what already works.

How the Partnership Helps Our Partners Win

Eazi-Business goes beyond introductions. We help partners perform, convert, and grow inside BNI.

Through the Concierge Service, partners receive support with:

Selecting the most suitable BNI chapter for their goals
Positioning their business for maximum referral impact
Improving weekly presentations and one-to-one meetings
Building confidence and clarity in their sales conversations
Tracking referrals, opportunities, and revenue outcomes

This removes guesswork and replaces it with a clear strategy, ensuring that time invested in networking directly contributes to sales growth and revenue generation.

Real Results from BNI Members

When supported with the right structure and strategy, BNI delivers tangible results. Our partners consistently see meaningful returns:

One partner reports an average of £73,000 per year in revenue from BNI
Another has received 67 referrals and business opportunities within one year via BNI
A long-term member generated in excess of £350,000 in revenue across 6 years as a direct result of BNI

These outcomes are not isolated wins. They are the result of consistency, trust, and a proven system—strengthened by Eazi-Business support.

Why the Eazi-Business & BNI Partnership Is Different

Many businesses join networking groups with good intentions but little direction. Without clarity or confidence, opportunities are often missed.

The Eazi-Business and BNI partnership is different because it combines:

BNI’s global scale and referral power
Eazi-Business expertise in sales, positioning, and growth
Hands-on concierge support and accountability

Partners are not left to figure things out alone. They are guided, supported, and challenged to improve week after week; this creates predictable and scalable results.

Driving Sales, Revenue, and Growth with Eazi-Business

BNI provides access to powerful, trust-based networks on a global scale. But access alone does not guarantee results. The real difference comes from how effectively you position yourself, how confidently you communicate your value, and how consistently you convert relationships into revenue.

That’s where Eazi-Business and BNI play a critical role.

Through our partnership with BNI and the support of our Concierge Service, we help partners move beyond passive networking and into intentional, performance-led growth. We focus on what matters most: driving sales conversations, increasing revenue, and supporting long-term business growth.

By providing strategy, education, positioning, and performance tracking, Eazi-Business ensures that every referral, introduction, and meeting contributes directly to commercial results. The outcomes speak for themselves—from five-figure annual returns to sustained six-figure revenue generation over time.

Ready to Turn Networking into Revenue?

If you’re serious about driving sales, increasing revenue, and building sustainable growth through trusted relationships, Eazi-Business provides the structure, support, and expertise to make it happen.

Our partnership with BNI is not just about networking — it’s about helping our partners win more business, with confidence and consistency.

Eazi-Business helps you turn connections into clients, referrals into revenue, and relationships into long-term growth.

The 4S Framework: Your Roadmap to Digital Agency Success in 2026

Mon, 02 Feb 2026 09:22:41 GMT

Starting and scaling a digital agency can feel like a massive challenge, right? It's no wonder that a staggering 63% of entrepreneurs report feeling completely overwhelmed by the complexity. Without a solid, proven system, many find themselves battling an uphill struggle of expensive trial and error, missed chances, and eventually, burnout. But what if there was a crystal-clear path to building a truly thriving digital business?

Here's the thing: At Eazi-Business, we've done more than just develop a comprehensive digital agency growth framework . We've seen it transform hundreds of entrepreneurial journeys. Our unique 4S Framework - Start, Scale, Support, Success - gives you the exact structure, the right tools, and all the guidance you'll need to build a profitable digital agency, one that brings in reliable recurring income.

The Foundation: Why Most Digital Agencies Struggle

Building a digital agency is about so much more than just having technical know-how or industry expertise. Let's be honest: the most common challenges entrepreneurs face are tough. Think inconsistent client acquisition, struggling to scale beyond your own personal capacity, a real lack of proper mentorship, and pretty much an inability to create predictable revenue streams.

The reality? These challenges often stem from one fundamental issue: trying to operate without a structured business success roadmap . Traditional businesses usually have established models, but digital agencies? They need a specialised approach - one that tackles both the technical stuff *and* smart, sustainable growth strategies.

Introducing the 4S Framework: Your Complete Digital Agency Blueprint

Our 4S Framework isn't just another business methodology out there. Oh no. It's a practical, step-by-step agency development model built specifically for digital entrepreneurs like you. So, let's dive into each component and see exactly how it contributes to your journey towards financial independence and genuine business success.

START: Building Strong Foundations

The first phase is all about establishing those rock-solid foundations for your digital agency. This includes things like:

Comprehensive training on our cutting-edge digital products and services
Business setup guidance tailored to your specific circumstances
Creating your unique market positioning and value proposition
Developing essential skills in consultative selling and needs analysis
Setting up systems for efficient client management

Throughout this phase, we provide intensive digital business mentoring to make sure you're truly comfortable with both the technical and business sides of your new venture. Our partners tell us time and again that this structured approach really cuts down on that typical start-up anxiety - and it accelerates their path to landing those first clients. Big difference.

As Dominic P., one of our Eazi-Business Partners, shared: "The initial training helped me overcome the steepest part of the learning curve. Having experts guide me through those first critical steps? It made all the difference to my confidence."

SCALE: Accelerating Growth Systematically

Once you've got your foundation established, the Scale phase kicks in. It's all about implementing proven business strategies to really grow your client base and boost your revenue:

Advanced lead generation techniques specific to digital services
Client retention and upselling frameworks that increase lifetime value
Team expansion strategies - when and how to bring in additional resources
Productivity systems to handle increasing workloads
Financial management tools to optimise profitability

This phase is where your business really transforms, moving from just a startup to a systematic operation that can easily handle multiple clients at once. Our partners consistently tell us that by following this structured approach, they completely sidestep those common growth plateaus that tend to stall so many digital agencies. It works.

SUPPORT: Your Continuous Growth Partner

The Support phase? This is where our entrepreneur support system truly shines! Unlike those one-off training programmes that leave you high and dry to fend for yourself, we're right there with you. We provide:

Ongoing technical support for all client implementations
Regular strategy sessions with experienced business advisors
Access to our exclusive partner community for peer learning
Continuous product updates and new service offerings
Marketing materials and sales resources

"The support team goes above and beyond," says Peter B., one of our many successful partners. "Having experts available whenever I face technical or business challenges? It just means I can confidently take on more ambitious projects, always knowing I'm never alone."

This comprehensive support system is actually designed to tackle that huge 62% mentorship gap we often see among digital entrepreneurs. Which means you'll always have expert guidance, every single step of your journey. No more feeling lost.

SUCCESS: Achieving Long-Term Prosperity

And finally, the Success phase. This one's all about long-term business success and truly creating that financial independence you've been aiming for:

Building recurring revenue streams that provide predictable income
Developing systems that allow your business to run without constant involvement
Creating exit strategies or succession plans if desired
Expanding into complementary service offerings
Optimising your work-life balance while maintaining profitability

This phase is where your business completely transforms from just a 'job replacement' into a genuinely valuable asset. One that delivers ongoing financial rewards *and* gives you the incredible freedom to choose exactly how involved you want to be in the day-to-day operations. Imagine that.

Practical Implementation: Putting the 4S Framework into Action

The real strength of our framework? It's all in its practical application. Here's exactly how you can put the 4S approach into action for your entrepreneurial journey:

Assessment: We kick things off with a comprehensive evaluation of your current skills, resources, and goals. This helps us customise the framework perfectly to your specific situation.
Personalised Roadmap: Based on that assessment, we then create a tailored implementation plan for you, complete with clear milestones and targets.
Technology Integration: You'll also gain instant access to our complete suite of digital solutions . This means you can immediately start offering high-value services to your clients.
Skill Development: Our structured training programme builds your capabilities in both technical delivery *and* crucial business development.
Community Integration: And finally, you join our vibrant network of successful partners. It's a fantastic place for collaboration, support, and shared learning.

This methodical approach means you'll never be left guessing what to do next, or worse, wasting precious resources on unproven strategies. Not a chance. Every single step here has been refined through years of working with hundreds of entrepreneurs across all sorts of diverse markets.

The 4S Advantage: Why This Framework Delivers Results

What's interesting is what truly sets the 4S Framework apart from other business methodologies: its comprehensive nature *and* how specifically it's adapted to the unique challenges digital agencies face. And here's the kicker: according to a McKinsey study , businesses that actually follow structured frameworks are 2.3 times more likely to outperform their peers. Think about that.

Our partners consistently tell us about several key advantages they've experienced:

Faster Time to Market: You can launch your digital agency in weeks, not months.
Reduced Risk: You'll follow a proven path instead of endless, costly experimentation.
Higher Client Retention: Deliver consistent value thanks to our tested methodologies.
Better Work-Life Balance: Build systems that simply don't demand your constant attention.
Sustainable Growth: You'll build on solid foundations that genuinely support long-term expansion.

The best part? This framework truly adapts to *your* unique circumstances. Plus, it ensures you benefit from the collective wisdom of hundreds of successful digital entrepreneurs who have walked this path long before you. It's like having a cheat sheet.

Your Next Steps: Begin Your 4S Journey

So, if you're truly ready to transform those entrepreneurial ambitions into a thriving digital agency - one with predictable income and serious growth potential - then the 4S Framework is exactly the structured path you've been looking for.

Your journey starts with simply understanding how this framework can be customised to *your* specific goals and circumstances. Our experienced team of business advisors? They're ready to guide you through every single step, right from that initial concept all the way to truly sustainable success.

With Eazi-Business's proven digital agency growth framework , you really don't have to reinvent the wheel. And you certainly don't need to face the kind of uncertainty that unfortunately derails so many entrepreneurial ventures. Instead, you get to follow a clear roadmap - one that's already helped hundreds achieve their business and lifestyle goals. Pretty amazing, right?

It doesn't even matter what your current technical expertise or business experience looks like. Our comprehensive start scale succeed methodology provides absolutely everything you'll need to build a profitable digital agency, one that offers today's most in-demand digital solutions . Seriously.

Ready to really discover how the 4S Framework can transform *your* entrepreneurial journey? Then it's time to take that crucial first step toward building your successful digital agency today. Go on.

Schedule a Call with one of our business advisors. Let's explore together how our proven framework can be perfectly tailored to your unique goals and circumstances.

The 5-Step Guide to Harnessing AI for Digital Agencies: Boost Efficiency Today

Thu, 29 Jan 2026 11:21:46 GMT

The 5-Step Guide to Harnessing AI for Digital Agencies: Boost Efficiency Today

Feeling the squeeze at your digital agency? You're not alone. In 2026, client demands are soaring, deadlines are tighter than ever, and let's be honest, relying on old methods just isn't cutting it anymore. Here's the thing: agencies embracing artificial intelligence are seeing a huge difference - 67% better returns on ad spend, in fact. Meanwhile, those still manually juggling campaigns? They're working longer hours, seeing diminishing returns. It's a tough spot to be in.

If you're building or growing a digital agency, the real question isn't *if* you should adopt AI, but *how* to implement it smartly. You need it to stay competitive and, crucially, to maximise your team's creativity. The promise of AI for digital agencies is pretty powerful, right? Imagine: automation takes care of all those repetitive tasks, freeing your team to focus on what truly matters - strategy and growth. But where on earth do you begin?

Why AI for Digital Agencies Is No Longer Optional

Today's digital agencies are up against it. Clients expect highly personalised campaigns, delivered across countless platforms. They want immediate responses to market shifts, and detailed performance reports - all while keeping costs firmly in check. Let's be honest: traditional agency operations just can't keep up with this kind of pressure. They can't.

Without the right AI tools , you'll often find yourselves stuck in the weeds, constantly executing rather than actually growing your business. Think about it: your team spends hours on tasks that could easily be automated - drafting basic content, tweaking bids, or digging through campaign performance data. This constant grind? It severely limits your agency's ability to onboard new clients or develop truly innovative strategies.

But here's the good news! Implementing AI doesn't mean you need a computer science degree. And it certainly doesn't require a massive upfront investment either. With the right strategy, you really can transform your agency's operations and instantly position yourself as that forward-thinking digital partner your clients are looking for.

5 Steps to Successfully Implement AI in Your Digital Agency

At Eazi-Business, we've been in this game since 2012, helping countless entrepreneurs build truly thriving digital agencies. So, we know a thing or two about making things work. Here's our proven, step-by-step approach to integrating AI in your digital agency effectively:

Step 1: Identify Your Operational Bottlenecks

Before you even *think* about implementing any AI tools , you've got to understand your current workflow. Really drill down and pinpoint exactly where your team spends the most time. For most digital agencies, common bottlenecks usually involve content creation, campaign optimisation, and that never-ending performance reporting. A good start? Track the hours your team spends on repetitive tasks over a two-week period.

Ask yourself this: Which tasks gobble up the most time but deliver relatively low value? Which processes have your team throwing their hands up, muttering, "There *has* to be a better way"? *That's* where your prime opportunities for AI implementation lie. That's your starting point.

Step 2: Start With Quick-Win AI Applications

Kick off your AI journey with applications that promise quick, immediate time savings. For the vast majority of digital agencies, ai content tools are absolutely the perfect place to start. Think about it: these tools let you automate the first drafts of marketing copy, blog posts, and even social media content. All while keeping your clients' brand voice perfectly intact.

When you're looking, seek out tools that integrate seamlessly with your existing systems. Tools that offer templates specifically designed for marketing and advertising content. And here's what most businesses miss: the goal isn't to replace your creative team, not at all. It's about elevating their work by letting AI handle those foundational, often time-consuming, elements.

We've seen it firsthand! Our partners at Eazi-Sites , for example, boosted their content production capacity by a massive 3x - all without hiring a single extra person. How? By implementing AI-powered content generation for client websites and blogs. The secret? Use AI for those first drafts, then bring in your human editors to refine them and add that crucial strategic insight. It's a game-changer.

Step 3: Implement AI-Powered Analytics and Optimisation

Once you've got content creation running smoothly, it's time to zero in on analytics and campaign optimisation. Here's what's interesting: artificial intelligence solutions can continuously monitor campaign performance in a way no human ever could. It makes real-time adjustments that would simply be impossible to manage manually. Seriously, impossible.

Imagine automated reporting dashboards that pull data from every single platform into one easy-to-digest view. Not only does this save your team countless hours compiling reports, but it also means you can make faster, smarter, truly data-driven decisions for your clients. Right away.

So, what kind of AI tools should you be looking for here? Ones that can:

Automatically adjust ad bids based on performance
Identify underperforming content and suggest improvements
Predict campaign outcomes based on historical data
Recommend budget reallocation across channels

These capabilities truly transform your agency. You'll switch from being reactive to wonderfully proactive, optimising campaigns continuously instead of waiting for those lengthy monthly reviews. That's a huge shift.

Step 4: Build AI-Enhanced Client Deliverables

Once you've really dialled in those internal operations, shift your focus to client deliverables. How can you make them AI-enhanced? How can you make them truly set your agency apart? Because here's the reality: AI powered marketing isn't just about being efficient. It's about delivering results that are simply superior - the kind of results you couldn't possibly achieve without this incredible technology.

So, start developing a whole suite of AI-powered services. Services that directly address those common client pain points. Think about it:

Personalised content generation tailored to different audience segments
Predictive analytics that forecast market trends and customer behaviour
Automated A/B testing that continuously improves conversion rates
Intelligent chatbots that qualify leads and provide immediate customer support

Package these enhanced capabilities as premium services. Services that clearly demonstrate a solid ROI, a tangible return on investment for your clients. Take this for example: one of our partners managed a staggering 127% increase in email engagement for their clients. How? By implementing AI-driven personalisation. That's a selling point that more than justified their higher retainer fees. And it works.

Step 5: Create Human-AI Workflows That Boost Creativity

Right, this is the big one. The final, and arguably most crucial, step: designing workflows that perfectly blend AI efficiency with brilliant human creativity. The truth is, the most successful digital agencies don't use AI to replace their people. Not at all. They use it to *amplify* human capabilities, to truly boost creativity across the board. That's the magic.

You'll want to develop crystal-clear processes that define:

Which tasks are handled entirely by AI
Which require AI assistance with human refinement
Which remain exclusively human-driven

Think of it like this: AI could whip up initial ad concepts. Then a designer comes in, refining the visuals. Finally, a strategist makes those crucial final decisions about messaging and placement. This kind of hybrid approach? It doesn't just ensure you get the efficiency of automation; it also helps you maintain that vital strategic and creative edge that only humans can truly provide.

And that's exactly how we've built our digital marketing solutions . They're designed with this human-AI collaboration front and centre, so you can easily streamline agency operations . And you're not sacrificing an ounce of the quality and creativity your clients expect. Not one bit.

Real-World Results: How AI Transforms Agency Performance

The truth is, embracing AI implementation can be absolutely transformative for digital agencies. Want proof? Here's a real-world example straight from our partner network:

Let's talk about a UK-based Eazi-Business partner. They launched their digital agency in 2024, dead set on helping local businesses shine online. But here was the problem: scalability. As they took on more clients, their ability to deliver top-notch quality started to shrink. Fast.

Then they implemented our AI-powered solutions. And wow, did things change! They were able to streamline agency operations in every single area. Content creation time? Down by a staggering 65%. Campaign optimisation became an ongoing, continuous process instead of a weekly chore. And client reporting? Fully automated and way more insightful. Big wins.

The result? Unbelievable. They doubled their client roster in just six months, *and* they reduced their working hours. Their team isn't just executing tasks anymore; they're focusing on high-level strategy and building incredible client relationships. This positions them as trusted advisors, not just another service provider. What a transformation!

And here's the kicker: this kind of transformation isn't a one-off. Recent data shows that agencies leveraging AI-driven workflows are seeing an average 34% jump in quarterly revenue. How? Through better client retention and expanded services. This, my friends, is clearly the future of digital agencies . It's a future where technology takes care of all the heavy lifting, freeing entrepreneurs to truly focus on growth and innovation. And that's exciting.

Your Path Forward: Becoming an AI-Enhanced Digital Agency

So, as you think about how to implement AI in your digital agency , remember this: success isn't about simply bolting on new tech. It's about strategic, purposeful adoption. Really zero in on the specific challenges your agency faces. Then, and only then, select AI solutions that directly solve those problems.

The entrepreneurs who are truly going to thrive in 2026 and well beyond? They're the ones who master that delicate balance. The balance between smart automation digital agency workflows and keeping that invaluable human touch clients absolutely adore. AI takes care of the repetitive tasks, the heavy-duty analysis, and the constant optimisation. Your team? They're freed up to deliver brilliant strategy, boundless creativity, and genuine relationship management. It's a win-win.

At Eazi-Business, we've built all our platforms with this exact balance in mind. Our integrated AI tools are designed to help you deliver exceptional digital solutions to SMEs - and you don't need advanced technical skills to do it! From generating amazing content to developing stunning websites, our technology simply empowers you. It lets you provide high-value services, efficiently and profitably. Exactly what you need.

Honestly, the opportunity to build a truly thriving digital agency, one with AI at its core , has never been bigger. It's a massive chance. By following these five steps, you won't just keep up; you'll actually position yourself right at the forefront of the industry. You'll be creating a business that delivers both fantastic financial rewards and deep creative fulfilment. What could be better?

So, are you ready to completely transform your digital agency with some seriously cutting-edge AI tools ? We've already helped entrepreneurs in over 40 countries build wildly successful digital businesses since way back in 2012. And guess what? We can absolutely help you too.

Don't wait! Schedule a Call with our expert team today. Let's chat about how our AI-powered solutions can help you build an even more efficient, creative, and profitable digital agency. You deserve it.

2026 Client Acquisition Trends: Proven Tools for Digital Agency Growth

Mon, 19 Jan 2026 09:16:56 GMT

Let's be honest: finding and winning clients is still the number one challenge for most digital agency owners, even as we head into 2026. You might have amazing technical skills - delivering exceptional digital solutions is your superpower - but turning those skills into a consistent stream of paying clients? That takes a truly strategic approach to client acquisition.

Sound familiar? Many entrepreneurs get caught in those frustrating 'feast-or-famine' cycles. One minute you're swamped, the next you're scrambling for new business. This isn't just bad for your cash flow; it also creates unnecessary stress, pulling you away from what really matters: delivering top-notch work to your current clients.

Multi-Channel Acquisition: The End of Single-Channel Dependency

Forget the old days of relying only on referrals, endless cold calls, or just one social platform. Those days are pretty much over! What's interesting is that today's most successful digital agencies aren't putting all their eggs in one basket. Instead, they're diversifying their client acquisition efforts across multiple channels, building a consistent, predictable pipeline of qualified leads.

Here at Eazi-Business , we've seen our partners achieve remarkable success with a truly balanced approach. They don't just hope for the best; they strategically combine inbound marketing (think content and SEO) with smart, targeted outbound efforts.

This multi-channel approach? It offers two massive benefits. Firstly, you're way less vulnerable to sudden algorithm changes or platform shifts. And secondly, it lets you reach potential clients at every stage of their buying journey. Our partners who've adopted this strategy report a 40% more consistent lead flow compared to their single-channel days. That's a huge difference!

Data-Driven Client Acquisition Tools

Here's the thing: the biggest shift we're seeing in client acquisition digital agency strategies is this powerful move towards data-informed targeting. Gone are the days of generic pitches and mass outreach. Now, it's all about precision tools that pinpoint exactly which businesses genuinely need your digital services, and more importantly, *why*.

Our Snapshot Report tool is a perfect example of this. It lets our partners quickly generate detailed analyses of local businesses' digital presence, highlighting specific areas for improvement in their websites, SEO, social media, and online reputation. This data-driven approach doesn't feel like cold outreach at all; it transforms it into a valuable consultation. You become a knowledgeable advisor, not a pushy salesperson. A game-changer, really.

The reality? When potential clients see concrete evidence of their digital shortcomings, paired with specific, actionable recommendations, conversion rates typically jump by 67%. Pretty incredible, right? One of our UK partners even secured 18 new clients in just three months, simply by using this data-first approach to client acquisition.

Personalisation and First-Party Data Strategies

Third-party cookies are disappearing, and privacy regulations are getting stricter. So, what's winning big in 2026? Digital agencies that help their clients collect and leverage their *own* customer data. This trend actually creates a double opportunity for you: you can implement first-party data strategies for your *own* lead generation, while also offering these exact same services to your clients.

Our partners are finding incredible success by creating 'value-first' touchpoints. These are basically things that encourage prospects to willingly share their information because they're getting something genuinely useful in return. We're talking industry-specific digital assessments, customised benchmark reports, and vertical-focused webinars that truly address the unique challenges of different business sectors.

Want to know another benefit? Agencies using advanced personalisation in their outreach typically achieve 20% higher client lifetime value and 15% lower acquisition costs. And through our Marketing Hub , we provide our partners with all the tools they need to segment prospects by industry, pain points, and even digital maturity. This allows for highly targeted communications that convert at significantly higher rates.

Ideal Client Profiling and Qualification

The foundation of truly effective client acquisition in 2026? It's all about starting with a crystal-clear ideal client profile (ICP). Why waste time chasing every business with a pulse and a budget? Successful digital agencies know better. They focus intently on specific industries, company sizes, and pain points where they can genuinely deliver exceptional results. Smart, isn't it?

Our Business-in-a-Box solution includes handy ICP development frameworks, designed to help you pinpoint your most profitable - and enjoyable! - client segments to target. This focused approach means you'll spend way less time crafting proposals for poor-fit prospects. Instead, you'll be spending more time converting ideal clients who truly value your expertise.

Bottom line: Partners who implement clear qualification criteria report spending an incredible 61% less time on unproductive sales activities. Take one of our London-based partners, for example. They grew from zero to 106 clients by Year 5, hitting a fantastic £262,000 turnover, all by focusing exclusively on service-based local businesses within specific turnover ranges. Talk about targeted growth!

Takeaways for Your Digital Agency Growth

So, if you want your digital agency to truly thrive in the 2026 landscape, you'll need to implement these essential client acquisition digital agency trends with a systematic approach:

Develop a balanced acquisition strategy across multiple channels. Don't just rely on a single source of leads.
Use data-driven tools to identify specific client needs *before* you even make your first contact.
Build first-party data collection into both your agency's operations *and* your client offerings.
Create - and strictly stick to! - an ideal client profile to maximise conversion rates and client satisfaction.

The digital agency landscape? It keeps evolving at lightning speed. But here's one truth that never changes: agencies with systematic, repeatable client acquisition processes *always* significantly outperform those simply relying on ad hoc efforts or, as we call it, 'hope marketing.'

At Eazi-Business, we've spent years refining our client acquisition framework, helping countless partners build truly successful digital agencies. Our comprehensive toolkit doesn't just include the technological solutions your clients need; it also comes packed with proven sales strategies and materials designed to help you win business consistently.

As Rene S., one of our successful partners, shared: "They handed me all the tools I needed straight away - a landing page, business cards, print materials, and valuable sales training. This made client acquisition so much more straightforward than if I had started from scratch."

Ready to Transform Your Client Acquisition Approach?

So, if you're truly ready to implement these proven client acquisition strategies in your digital agency, we're definitely here to help. Our Business-in-a-Box solution gives you absolutely everything you need to identify, attract, and convert those ideal clients - consistently.

Don't let another quarter slip by with unpredictable client acquisition results, do you? Instead, why not Schedule a Call today? You'll discover exactly how our proven framework can help you build a thriving digital agency with a truly reliable pipeline of qualified clients.

The 4S Framework: Your Roadmap to Digital Agency Success in 2026

Tue, 13 Jan 2026 19:28:45 GMT

Building a profitable digital agency can feel like navigating a maze blindfolded, right? It's no wonder 62% of entrepreneurs pinpoint a lack of structured mentorship as their biggest hurdle. Without a clear roadmap, even the most ambitious digital agency founders often get swamped by competing priorities, inconsistent client acquisition, and tricky tech challenges. All of which, frankly, derail their path to financial independence.

Here's the thing: the difference between struggling agency owners and those enjoying consistent growth isn't just luck or connections. It's having a proven digital agency growth framework that systematically addresses each stage of business development. At Eazi-Business, we've refined this process into our proprietary 4S Framework: Start, Scale, Support, Success. And it works.

Understanding the 4S Digital Agency Growth Framework

The 4S Framework isn't just another theoretical business model, you see. It's a practical, step-by-step business success roadmap designed specifically for digital entrepreneurs like you. Each 'S' represents a crucial phase in your journey, complete with specific tools, training, and tactics to help you navigate from startup to truly sustainable success.

So, let's dive in and explore each component. We'll see how it systematically builds your agency's foundation, growth mechanisms, support structures, and long-term viability.

Start: Building Your Digital Foundation

The first phase of our digital agency growth framework focuses on establishing your business fundamentals. Let's be honest, many entrepreneurs rush into client acquisition without the proper infrastructure in place. And what happens? Delivery problems and reputation damage down the line. We don't want that for you.

Key Tools and Tactics:

Business Structure Setup - We'll guide you through optimal legal and operational configurations, perfectly tailored for digital agencies.
Service Portfolio Development - Identify which digital solutions genuinely offer the highest profit margins and deliver incredible client value.
Brand Positioning - Let's craft a unique market position that naturally attracts your ideal clients.
Initial Tech Stack - Get access to our proven technology platform, the very same one powering thousands of successful digital solutions.

Here's what most businesses miss: unlike generic business advice, our Start phase gives you pre-built technology solutions through our comprehensive digital platform . This basically eliminates those frustrating technical hurdles that, shockingly, derail 40% of new digital agencies in their first year.

Scale: Accelerating Your Growth

Okay, so your foundation's solid. Now, the Scale phase. This is all about systematic client acquisition, boosting operational efficiency, and, of course, driving revenue growth. This is truly where our agency development model sets itself apart from general business advice, you'll see.

Key Tools and Tactics:

Sales Process Optimisation - Implement our proven consultation model. It converts at rates 35% higher than industry averages, which is pretty amazing.
Client Acquisition Systems - Deploy multi-channel lead generation strategies specifically designed for digital service providers. No guesswork here.
Team Expansion Framework - Learn precisely when and how to bring on additional talent without ever compromising your profits.
Project Management Tools - Access streamlined workflows that guarantee on-time, on-budget delivery. Every time.

Dominic P., an Eazi-Business partner, puts it perfectly: "Their Academy training helped me with networking and sales strategies that transformed my business development approach. I've doubled my client base in just six months using their structured acquisition system."

Support: Creating Sustainable Operations

The Support phase addresses a really critical gap in most entrepreneur support systems : ongoing guidance and troubleshooting. The reality? Research shows that businesses with continuous mentorship are 70% more likely to survive beyond five years. Think about that for a second.

Key Tools and Tactics:

Technical Support Infrastructure - You'll get access to our expert team for all client solution questions and challenges. Peace of mind, basically.
Continuous Professional Development - Regular training updates on emerging digital technologies and methodologies. We keep you ahead.
Partner Community - Connect with fellow agency owners, share insights, and solve common challenges together. You're never alone.
Business Health Monitoring - Quarterly performance reviews, complete with actionable improvement recommendations. No more guessing.

Our digital business mentoring doesn't just stop after an initial training period. Oh no. Through our comprehensive support services , we provide continuous guidance as your business evolves and faces new challenges. Always there for you.

Success: Achieving Long-Term Business Viability

The final phase of our framework focuses on transforming your digital agency from a growing business into a truly valuable asset. An asset that delivers consistent financial freedom, year after year. This is where proven business strategies for long-term planning become absolutely essential.

Key Tools and Tactics:

Recurring Revenue Optimisation - Implement retainer-based service models that create predictable monthly income. Steady money.
Operational Automation - Reduce time demands through smart, strategic process automation. Work smarter, not harder.
Value Growth Strategies - Build genuine business equity through intellectual property and client base development. It's about future-proofing.
Exit Planning Options - Create optionality through acquisition preparation or partnership structures. Your choices, your future.

Peter B., another successful partner, notes: "Eazi-Business has provided us with an excellent platform of technology and training that allowed us to create not just a business, but a sustainable asset that will support my family for years to come."

Implementing the 4S Framework in Your Business

Implementing a comprehensive digital agency growth framework like the 4S model requires smart strategic planning and the right sequencing. So, how do you get started? Here's a practical roadmap:

Assessment Phase - Figure out exactly where your current business sits within the 4S Framework. Then, identify those immediate priority areas.
90-Day Sprint Planning - Create focused action plans for each S-category, making sure you prioritise quick wins while building toward bigger, long-term goals.
Technology Integration - Get that necessary digital solutions infrastructure implemented. It'll power both your operations and your client deliverables seamlessly.
Community Engagement - Connect with other framework practitioners. Share insights. And accelerate your learning curve. You'll be amazed.

What's interesting is, research from the Business Success Academy shows businesses that implement structured frameworks like our 4S model experience 3.2x faster growth. That's compared to those just using ad-hoc approaches. This systematic method basically eliminates the guesswork that typically slows entrepreneurial progress. Big difference, right?

Why the 4S Framework Delivers Consistent Results

The power of our framework really lies in its comprehensive approach to long-term business success . Unlike generic business advice that often just focuses on individual tactics, the 4S Framework creates a holistic ecosystem where each component reinforces the others. It's truly interconnected.

It tackles both technical and business challenges simultaneously. No siloed thinking here.
It evolves with your business, offering dynamic guidance instead of static recommendations. Always relevant.
It combines proven technology with genuine human expertise and robust community support. The best of all worlds.
It balances your immediate revenue needs with long-term value creation. Smart.

By following this structured approach, you'll pretty much avoid the common trap of focusing exclusively on client acquisition. You know, while neglecting the vital operational infrastructure needed to consistently deliver excellence. That's a mistake too many make.

Your Path to Digital Agency Success Begins Here

The entrepreneurial journey doesn't have to be a solo struggle marked by costly trial and error. Not with Eazi-Business.

Our 4S Framework is a proven business success roadmap that has guided hundreds of digital entrepreneurs to sustainable success since 2012.

Whether you're just starting your entrepreneurial journey, or perhaps looking to transform an existing agency into a more profitable enterprise, our framework provides the structure, tools, and support you need. The goal? Achieving genuine financial freedom through digital business ownership. It's absolutely within reach.

Ready to transform your entrepreneurial vision into a thriving digital agency? Then take the first step! Schedule a personalised consultation with our team today. We'll help you assess where you currently stand and craft a customised implementation plan for the 4S Framework in your business.

Schedule a Call to discover how the 4S Framework can become your roadmap to digital agency success.

Meet Eazi-Business at The British & International Franchise Exhibition 2026

Thu, 08 Jan 2026 17:25:26 GMT

Are you ready to become your own boss? The British & International Franchise Exhibition is coming to Olympia London on January 30-31, 2026 , and Eazi-Business is excited to meet you in person at the stand LC55 .

This is more than just a franchise exhibition; it's your opportunity to discover how you can launch and grow a successful digital agency with the full support of an established brand. No prior experience? No problem. We'll show you exactly how it works.

Why Meet Eazi-Business at This Event?

Whether you're exploring business ownership for the first time or ready to make the leap, visiting our stand LC55 at the exhibition gives you exclusive access to the people, insights, and resources that can make your entrepreneurial dreams a reality.

What Awaits You at Our Stand

1. Meet Our Leadership Team in Person

This is your chance to sit down with our CEO, Managing Director, and experienced team members who have helped countless entrepreneurs launch their own digital agencies. Get your questions answered, share your goals, and discover whether the Eazi-Business opportunity is right for you.

Our team understands the challenges of starting a business because we've helped people just like you navigate this journey successfully. No sales pressure, just honest, transparent conversations about what it takes to succeed.

2. Explore Our Exciting Business Opportunities

Eazi-Business offers a proven business opportunity model in one of the fastest-growing industries: digital marketing and web services. Here's what makes our opportunity unique:

No Technical Experience Required: We provide comprehensive training that takes you from beginner to confident digital agency owner
Proven Business Model: Our partners follow systems and processes that have been tested and refined for maximum success
High-Demand Services: Businesses everywhere need websites, SEO, content marketing, and digital solutions services you'll be equipped to provide
Scalable Growth: Start as a solo entrepreneur or build a team; our model grows with your ambitions
Ongoing Support: You're never alone. Our team provides continuous training, marketing support, and business guidance

3. Get Your Free Business Opportunity Prospectus

Take home our comprehensive Business Opportunity Prospectus, packed with detailed information about:

The digital marketing industry and market opportunity
Our complete launch package and what's included
Investment requirements and potential returns
Training programs and ongoing support
Step-by-step roadmap to launching your business

This valuable resource allows you to review everything at your own pace and discuss it with family or advisors before making any decisions.

5. Personalised Business Discussions—No Appointment Needed

Forget rigid schedules and rushed conversations. At our stand, you can drop by anytime for a relaxed, one-to-one discussion about your specific situation. We'll take the time to understand:

Your goals and what you want from business ownership
Your available time and investment capacity
Your concerns and questions about franchising
How Eazi-Business can be tailored to your circumstances

Why The British & International Franchise Exhibition?

This event is the only franchise exhibition in London supported by the British Franchise Association , giving you confidence that you're exploring legitimate, quality opportunities. With over 100 leading franchise brands, expert advisors, and 50+ free presentations and workshops , it's the premier event for serious entrepreneurs.

But our focus is on making your visit to Eazi-Business the highlight of your day. We're here to give you our full attention and help you understand whether digital agency ownership is your path to success.

Plan Your Visit

�� Dates: January 30-31, 2026

�� Location: Olympia, London

�� Find Us At: Eazi-Business Stand (LC55)

�� Admission: Free

Olympia London is conveniently located in West Kensington, easily accessible via the London Underground (Kensington Olympia station) and local bus routes. For those driving, parking facilities are available nearby.

Book your free tickets here and guarantee your entry to this premier franchise event.

We're excited to meet you and explore how we can help you build the business and lifestyle you've always wanted.

See you at the exhibition!

How to Launch a Profitable Digital Agency in 2026: The Ultimate Blueprint

Mon, 05 Jan 2026 08:37:37 GMT

The digital agency landscape is experiencing unprecedented growth, with forecasts identifying it as 2026's top entrepreneurial opportunity . With the global advertising market exceeding $1 trillion and SMBs increasingly seeking affordable marketing solutions, there's never been a better time to start your own digital agency business.

What's truly exciting is that today's technology has lowered the barriers to entry. Even non-technical founders can build successful agencies by leveraging AI tools, productized services, and niche specialisation strategies. This step-by-step guide will show you exactly how to capitalise on this opportunity and create a profitable, scalable digital agency in 2026.

Step 1: Choose Your Profitable Agency Model

The most successful digital agencies in 2026 are built on three key models: productized services, niche specialisation, and recurring revenue. Your first step is deciding which approach aligns with your strengths and market opportunities.

The Productized Service Model

Productized services package your expertise into fixed-price, clearly defined offerings. For example, instead of custom SEO proposals, you might offer a standardised "30-Day SEO Jumpstart Package" with predefined deliverables. This approach makes your services easier to sell and more profitable to deliver.

The Niche Specialisation Model

Agencies that combine industry and service specialisation (like "PPC for law firms" or "WooCommerce design for online stores") are outperforming generalist competitors. This focused expertise allows you to charge premium rates while delivering more targeted results for clients.

The Recurring Revenue Model

The most profitable agencies have shifted away from one-off projects to monthly retainers and subscription services. Offering ongoing services like SEO management, content creation, or social media management creates predictable income and increased client lifetime value.

Step 2: Define Your Service Offerings

New agency owners often make the mistake of offering too many services. In 2026, start with just 2-3 core services where you can deliver exceptional results, then expand as you grow. Based on market demand, here are the most profitable digital agency services to consider:

AI-Enhanced Content Marketing: Leveraging AI tools for content creation while adding human expertise for strategy and refinement.
Search Everywhere Optimisation: Helping clients rank not just in Google, but across AI overviews, YouTube, and forums.
First-Party Data Strategies: Implementing privacy-compliant data collection to improve targeting and reduce reliance on third-party cookies.
Creator Management: Coordinating micro-influencers and UGC creators for clients' marketing campaigns.
Retail Media Network (RMN) Optimisation: Managing sponsored products and video ads on platforms like Amazon and Walmart.

When selecting your services, consider your expertise, market demand, and potential for recurring revenue. The FullPivot approach can help you identify the most profitable service mix for your unique situation.

Step 3: Productize Your Services for Scalability

Productisation is the key to scaling your digital agency without proportionally increasing your workload. In 2026, the most successful agencies are offering clearly defined packages with fixed pricing, specific deliverables, and standardised processes.

Here's how to productize your services effectively:

Create tiered packages: Develop 3 levels of service (e.g., Basic, Standard, Premium) with increasing value and pricing.
Set fixed pricing: Establish transparent pricing that reflects the value delivered, not hourly rates.
Define specific deliverables: Clearly outline what clients will receive (e.g., "4 SEO-optimised blog posts per month").
Establish delivery timelines: Create predictable schedules for when work will be completed.
Document your processes: Create step-by-step workflows that can be replicated by team members.

For example, a "Monthly SEO Bundle" priced at £1,500 might include keyword research, on-page optimisation for 5 pages, 2 blog posts, and a monthly performance report. This clarity makes selling easier and delivery more efficient.

Step 4: Leverage AI to Reduce Costs and Increase Efficiency

AI integration is revolutionising the digital agency business model, allowing entrepreneurs to deliver higher quality work with fewer resources. Current forecasts suggest AI tools can reduce staffing needs by up to 15% while improving outcomes.

Here are strategic ways to integrate AI into your agency operations:

Content creation: Use AI writing tools to generate first drafts that your team can refine.
Keyword research: Leverage AI tools to identify high-potential keywords and content gaps.
Ad optimisation: Implement AI-driven bid management and targeting refinement.
Client reporting: Automate performance reports with AI-generated insights.
Personalisation: Deploy AI to create tailored customer experiences at scale.

The key is using AI strategically - as an enhancement to human expertise rather than a replacement. This hybrid approach allows you to offer premium services at competitive prices, creating an ideal Eazi-Sites solution for clients while maintaining healthy profit margins.

Step 5: Niche Down for Maximum Profitability

One of the most effective strategies for new digital agencies in 2026 is specialisation. By focusing on a specific industry and service combination, you can position yourself as an expert rather than a generalist, commanding higher fees and reducing competition.

The most profitable niches combine:

Industry specialisation: Focus on a specific sector (e.g., law firms, e-commerce, healthcare)
Service specialisation: Offer specialised expertise (e.g., SEO, PPC, web development)

For example, "PPC for law firms" or "WooCommerce web design for online stores" creates a powerful value proposition. This focused approach allows you to develop deep expertise, build a portfolio of similar successes, and streamline your operations around a consistent client type.

When selecting your niche, look for industries with:

High average customer value
Digital marketing knowledge gaps
Competitive landscapes where online visibility matters
Budgets that can support ongoing retainers

Step 6: Implement Recurring Revenue Models

Recurring revenue is the foundation of a stable, scalable digital agency. In 2026, the most successful entrepreneurs have moved away from project-based work toward monthly retainers and subscription services.

Here's how to structure your recurring revenue offerings:

Monthly retainers: Offer ongoing services like SEO, social media management, or content creation on 6-12 month contracts.
Maintenance packages: Provide website updates, security monitoring, and performance optimisation for a monthly fee.
Results-based partnerships: Structure agreements with a base fee plus performance bonuses tied to specific metrics.

The recurring revenue model provides predictable cash flow, higher client lifetime value, and increased business valuation. It also allows you to build deeper client relationships and deliver better results over time.

To maximise retention, focus on showing ROI through regular reporting, maintaining consistent communication, and continually optimising results. This approach makes your agency one of the best businesses to start in 2026 for long-term growth.

Step 7: Scale Your Agency with Technology and Systems

The final step in building a profitable digital agency is implementing the systems and technologies that enable scaling without proportionally increasing costs. In 2026 , successful agency entrepreneurs are focusing on operational efficiency through automation, standardised processes, and strategic outsourcing.

Key scaling strategies include:

Project management systems: Implement tools that standardise workflows and track deliverables.
Client onboarding automation: Create a systematic process for bringing on new clients efficiently.
Service delivery templates: Develop reusable frameworks for common deliverables.
Performance reporting dashboards: Build automated reporting systems that showcase results.
Team training documentation: Create process documentation that allows for consistent service delivery.

The Eazi-Apps platform provides essential tools and templates that help new agency owners scale efficiently, making it one of the most attractive low cost franchise opportunities in the UK/US for digital entrepreneurs.

Conclusion: Your Digital Agency Success Blueprint

The digital agency sector represents one of the most promising recurring revenue business ideas for entrepreneurs in 2026. By following this blueprint - productizing your services, leveraging AI, specialising in a profitable niche, and building recurring revenue streams - you can build a scalable, profitable business even without technical expertise.

What makes this opportunity particularly accessible is that you don't need to start from scratch. Proven frameworks, mentoring programmes, and technology platforms can dramatically accelerate your success. At Eazi-Business, we've helped hundreds of entrepreneurs build successful digital agencies by providing the training, resources, and support they need to thrive in this growing market.

The digital transformation isn't slowing down - it's accelerating. SMBs need trusted partners to help them navigate this landscape, and entrepreneurial individuals like you are perfectly positioned to meet this demand through a modern digital agency model.

Book your free call today to learn how we can help you launch your digital agency with confidence. With the right strategy and support, you can build a business that delivers both financial rewards and the lifestyle freedom you desire.

How to Start a Website Design Business: The Low-Barrier Opportunity in 2026

Fri, 02 Jan 2026 14:10:00 GMT

The digital landscape has created a golden opportunity for entrepreneurs looking to start a website design business. With over 30% of small businesses still operating without a proper website and another 35% using outdated designs that hurt rather than help their business, the market demand couldn't be clearer. This opportunity is particularly exciting because the barriers to entry have never been lower.

Recent trends show a significant shift from traditional, high-cost franchise models toward more accessible alternatives that provide the support framework of a franchise without the hefty price tag. This evolution makes it possible for entrepreneurs to quickly launch profitable businesses building websites for small businesses - even without prior technical experience.

The Rising Alternative to Traditional Website Design Franchises

Traditional website design franchises typically demand substantial upfront investments - often £50,000 to £100,000 - plus ongoing royalty fees that can reach 15% of your revenue. These high costs create significant barriers for many aspiring entrepreneurs, regardless of their talent or ambition.

However, the market has responded with more accessible models that provide similar benefits without the financial burden. These "franchise alternatives" deliver the training, tools, and ongoing support of a franchise but operate with dramatically lower entry costs and no revenue-sharing requirements. This shift has democratised the website design industry, making it possible for more entrepreneurs to establish profitable businesses serving SMBs.

The key advantage of these newer models is that they remove the technical barriers that once made website development the exclusive domain of coders and designers. Modern platforms provide pre-built, industry-specific themes and no-code building tools that enable entrepreneurs to deliver professional websites quickly, regardless of their technical background.

Why Building Websites for Small Businesses Remains Lucrative

The demand for quality websites among small businesses shows no signs of slowing. A responsive, professionally designed website remains the cornerstone of digital presence - affecting everything from local search rankings to customer trust and conversion rates. Research shows that businesses with modern, mobile-optimised websites convert up to 3x more visitors than those with outdated sites.

Small businesses are increasingly aware that their outdated or non-existent websites are costing them customers. Many know they need a better website but lack the time, skills, or knowledge to create one themselves. This awareness gap creates a perfect opportunity for website design entrepreneurs who can offer turnkey solutions.

The e-commerce explosion has further amplified this opportunity. Even traditionally offline businesses now recognise the need for online selling capabilities, with global e-commerce sales projected to reach £8.1 trillion by 2026 . Small businesses are scrambling to establish or improve their online selling capabilities, creating additional revenue streams for website design entrepreneurs.

Blueprint: How to Monetise a Website Design Business

Starting a website design business offers multiple revenue streams that can be scaled as your business grows. Here's a proven monetisation blueprint that successful entrepreneurs are following:

1. Core Website Design Packages

Offer tiered website packages starting from basic brochure sites (£1,000-£1,500) to full e-commerce solutions (£2,500-£5,000+). These upfront projects provide immediate cash flow to establish your business. Structure your packages to include essential features like responsive design, SEO basics, and content creation - solving key problems for small businesses.

2. Monthly Recurring Revenue

The real business sustainability comes from ongoing service fees. Offer website maintenance packages (£50-£200 monthly) that include hosting, security updates, content changes, and basic analytics reporting. These recurring revenue streams create predictable income that grows with each new client you add.

3. E-commerce Business Opportunities

E-commerce functionality offers premium upsell opportunities. Beyond the higher initial build fees, you can charge for online store management (£200-£500 monthly), including product updates, inventory management, and order processing support. Many entrepreneurs are finding that these e-commerce clients become their most profitable relationships.

4. Conversion Optimisation Services

As your skills grow, offer conversion rate optimisation services to improve your clients' results. Implement features like chatbots, which can increase conversions by 20-30%, and A/B testing of key pages. These high-value services command premium fees (£500-£2,000 per project) while demonstrating clear ROI to clients.

Why Eazi-Sites is the Ideal Solution

Eazi-Sites provides entrepreneurs with everything needed to launch and scale a successful website design business. Unlike traditional franchises with high entry costs, Eazi-Sites offers a comprehensive platform that includes over 350 modern, industry-specific themes that serve as perfect starting points for client websites.

The platform includes powerful AI tools that help generate SEO content, streamline text editing, and create responsive pages tailored to each client's needs - without requiring you to learn coding or complex design skills. This technology advantage means you can deliver high-quality websites faster, increasing your profitability while maintaining quality.

What truly sets Eazi-Sites apart is the business support beyond just website building tools. Entrepreneurs receive training on sales strategies, pricing models, and client management - crucial skills for business success that technical platforms alone don't provide. Plus, with 24/7 technical support and even "done for you" services available, partners always have backup when client demands increase.

For entrepreneurs looking to offer more comprehensive digital marketing services, FullPivot extends the Eazi-Sites platform with additional services including SEO, social media marketing, reputation management, and advertising intelligence - creating multiple additional revenue streams from existing website clients.

Getting Started in 2026

The market conditions for starting a website design business in 2026 are exceptionally favourable. Small businesses are increasingly recognising the importance of professional websites, yet many struggle to find affordable, reliable providers who understand their specific needs. By focusing on underserved local businesses in your area, you can quickly establish a profitable client base with minimal competition.

The key to success is choosing the right platform that removes technical barriers while providing professional-grade results. With Eazi-Sites, entrepreneurs can begin building websites for small businesses within days, not months, and start generating both upfront and recurring revenue almost immediately.

Whether you're looking to start a side business or build a full-scale digital agency, website design offers one of the most accessible entry points with substantial growth potential. The combination of low start-up costs, high market demand, and the availability of powerful white-label solutions makes this an ideal time to enter the market.

Ready to explore how you can start your own profitable website design business? Book your free call today to learn how Eazi-Sites can help you launch your business quickly and with minimal risk.

5 Lucrative Opportunities to Start a Mobile App Business in 2025 Without Coding

Mon, 15 Dec 2025 09:02:56 GMT

The digital landscape is shifting dramatically for small businesses in 2025. With mobile data traffic projected to surge 300% and 62% of businesses expressing desire for their own app, the opportunity to start a mobile app business has never been more promising. The best part? You don't need coding skills to capitalise on this growing demand.

Entrepreneurs looking for a scalable business model with recurring revenue are perfectly positioned to serve the SMB market. With smartphone usage at an all-time high and 71% of marketers emphasising mobile strategies, the gap between SMB needs and accessible solutions creates a perfect opportunity. Let's explore five compelling ways you can enter this lucrative market.

1. Leverage No-Code Platforms to Deliver Enterprise-Level Apps to Local Businesses

The democratisation of app development through no-code platforms has opened doors for entrepreneurs without technical backgrounds. Using solutions like Eazi-Apps , you can build sophisticated mobile applications through intuitive drag-and-drop interfaces that would previously have required extensive coding knowledge and significant investment.

This opportunity allows you to provide SMBs with powerful features like mobile commerce, loyalty programmes, booking systems, and push notifications - tools that were once exclusively available to large enterprises. With just a £9,995 investment, you can launch an app development business without coding and achieve 100% ROI by publishing as few as four apps through recurring revenue models.

2. Create Industry-Specific Mobile Solutions for Untapped Markets

Different industries have unique mobile engagement requirements. Restaurants need ordering and reservation systems, retail shops require loyalty programmes and mobile commerce, while service businesses benefit from booking functionalities and automated reminders. By specialising in specific sectors, you can develop expertise that makes your offerings more attractive.

This targeted approach allows you to build apps for small businesses that directly address their pain points. You'll become known as the go-to expert in your chosen niche, commanding higher rates while delivering proven ROI through increased customer retention, higher average order values, and streamlined operations for your clients.

3. Offer Ongoing App Management as a Recurring Revenue Stream

The initial app development is just the beginning of the customer relationship. SMBs need ongoing support to maximise their app's effectiveness through content updates, push notification campaigns, loyalty programme management, and feature enhancements. This creates perfect conditions for monthly retainer services that provide predictable income.

By positioning yourself as a strategic partner rather than a one-off service provider, you turn each client into a long-term revenue stream. This approach makes your mobile app franchise opportunity significantly more valuable, as you'll be building equity in your business through contracted recurring revenue - the holy grail of business models that increases your company's valuation over time.

4. Bundle App Development with Complementary Digital Services

While mobile apps are powerful standalone tools, their effectiveness multiplies when integrated with other digital assets. By expanding your services to include website development , SEO, and digital marketing, you create additional value for clients while increasing your average revenue per customer.

This comprehensive approach positions you as a full-service digital partner rather than just an app developer. With solutions like FullPivot , you can offer a complete suite of digital services - from apps and websites to advertising intelligence and reputation management - building a thriving digital agency that serves all your clients' online needs.

5. Tap Into the AI-Enhanced Customer Engagement Revolution

Artificial intelligence is transforming how businesses interact with customers, and mobile apps serve as the perfect delivery mechanism. By incorporating AI-powered features like personalised recommendations, chatbots, and predictive analytics into your app offerings, you'll provide SMBs with cutting-edge capabilities that drive measurable results.

According to research by McKinsey , companies that excel at personalisation generate 40% more revenue than average performers. By helping local businesses leverage AI through mobile apps, you're not just selling a digital product - you're delivering a competitive advantage that translates directly to their bottom line.

The Perfect Time to Start Your Mobile App Business

The convergence of no-code technology, increasing SMB demand, and the mobile-first consumer mindset creates a perfect opportunity for entrepreneurs in 2025. With smartphone sales exceeding 1 billion annually and the US app market growing at 25% per year, the market is expanding rapidly.

Best of all, you don't need to build this business from scratch. Through proven frameworks like Eazi-Apps , you can launch with comprehensive training, ready-made marketing materials, and ongoing support - allowing you to focus on client acquisition and service delivery rather than reinventing the wheel. The opportunity to build financial independence by serving the growing SMB appetite for mobile engagement has never been more accessible.

Book your free call today to discover how you can start your mobile app business without coding experience and tap into this high-growth market.

How to Launch a Successful Digital Agency Business in 2025: The Blueprint for Recurring Revenue

Mon, 08 Dec 2025 08:32:37 GMT

The digital landscape is evolving at breakneck speed, creating unprecedented opportunities for entrepreneurs looking to build profitable businesses. With 84% of agencies now positioning as specialists and growing nearly 10% faster than their generalist counterparts, 2025 is shaping up to be the year of the specialist digital entrepreneur. The question isn't whether to start a digital agency—it's how to position it for maximum growth and sustainable recurring revenue.

In this guide, we'll walk through exactly how to launch a digital agency business that capitalises on current trends and positions you for long-term success in the evolving digital economy. Whether you're starting fresh or pivoting an existing business, these actionable steps will help you build a profitable agency with predictable, recurring revenue streams.

Step 1: Find Your Profitable Niche Specialisation

According to Promethean Research's 2025 Digital Agency Industry Report, specialists are growing 8-9.7% annually compared to just 1.1% for agencies that haven't specialised. This dramatic difference exists because clients are increasingly seeking specialists who understand their specific industry challenges rather than generic service providers.

To identify your specialisation, follow this proven approach:

Identify 2-3 industries you already have experience in or passion for (e.g., healthcare, trades, education).
Research which of these industries has businesses actively investing in digital transformation.
Analyse the competitive landscape to find underserved niches within these sectors.
Validate demand by conducting 5-10 interviews with potential clients in your chosen niche.

Your goal is to become the go-to expert for a specific industry-service combination—for example, "SEO for tradespeople" or "AI content marketing for accountants" rather than simply "digital marketing." This focused positioning allows you to charge premium rates while delivering more tailored solutions.

Step 2: Create High-Demand Service Packages Around AI and Performance

The service mix that clients demand is changing dramatically. Web design and development offerings have declined while AI-related services have grown from 10% to 17%. Content marketing, SEO, and paid media have all seen 4-6% growth. This shift represents a clear opportunity for entrepreneurs to build service packages that match evolving client demands.

Here's how to structure your service offerings:

Core Services Package (Monthly Recurring Revenue)

AI-enhanced content creation (blog posts, social media content)
SEO optimisation (keyword research, technical SEO, content optimisation)
Performance tracking and reporting
Regular strategy consultations

Add-On Project Services (Revenue Boosters)

AI chatbot implementation
Conversion-focused website builds with Eazi-Sites
Custom mobile apps through Eazi-Apps
Campaign-specific PPC management

By offering AI integration and performance-focused solutions, you'll align with what the 2025 market is actively seeking. The mix of recurring services and project-based work creates the ideal revenue structure—stable monthly income with opportunistic project upside.

Step 3: Design Your Recurring Revenue Model

According to industry research, 91% of agencies now offer retainers, and the fastest-growing agencies employ a hybrid model of retainers plus strategic projects. This approach is considered one of the best recurring revenue business ideas for 2025 and beyond.

Here's how to structure your recurring revenue model:

Tiered Monthly Service Plans: Create 3 tiers of service (e.g., Starter, Growth, Premium) with increasing levels of service and deliverables.
12-Month Agreements: Structure contracts with annual terms but monthly billing to reduce churn and increase predictability.
Results-Based Pricing: Include performance bonuses or tiers based on achieving specific client KPIs.
Quarterly Strategic Projects: Build in quarterly "sprint" projects as value-adds or upsells to keep relationships fresh.

The key is creating a model where clients see continuous value delivery that justifies ongoing investment. This approach transforms your business from a "project shop" into a true partner delivering ongoing ROI.

Step 4: Leverage AI Tools to Scale Your Operations

AI is transforming how digital agencies operate internally. Smart Insights reports that AI agents for marketing workflow automation are the standout trend for 2025, enabling agencies to significantly increase output while maintaining quality and controlling costs.

Here's how to implement AI in your operations:

Content Production: Use AI tools for first drafts, research, and content optimisation
Client Reporting: Implement automated data collection and report generation
Administrative Tasks: Automate invoicing, meeting scheduling, and client onboarding
Client Communication: Deploy AI-powered chat solutions for first-line client support

With the right AI systems in place, you can operate a lean agency that delivers enterprise-level output with minimal staff. This approach makes a digital agency one of the best businesses to start in 2025 for entrepreneurs seeking scalability without massive headcount.

Step 5: Create a Value-Based Sales Process

With only 14% of agencies describing their pipeline as "very healthy" in 2025, having a systematic sales approach is critical. The key to selling effectively in 2025 is shifting from service-based selling to outcome-based selling.

Here's your sales process blueprint:

Discovery Call: Focus entirely on the prospect's business challenges and objectives, not your services
ROI Analysis: Present a custom analysis showing the financial impact your solutions will deliver
Solution Presentation: Present your recommended solution as a roadmap to their specific goals
Objection Handling: Address concerns with case studies and social proof from similar clients
Ongoing Value Reviews: Schedule quarterly reviews to demonstrate ROI and identify new opportunities

This consultative approach positions you as a strategic partner rather than a vendor, allowing you to command premium prices and build longer-term relationships. Your specialised positioning makes this approach particularly effective as you can speak directly to industry-specific challenges.

Step 6: Build Systems for Scale and Predictability

To truly capitalise on the digital agency business opportunity in 2025, you need operational systems that allow you to deliver consistent results without being dependent on any single team member or founder.

Implement these critical systems:

Service Delivery Playbooks: Document step-by-step processes for each service you offer
Client Success Protocols: Create standardised onboarding, check-in, and reporting processes
Team Training Systems: Build a training library so new team members can quickly get up to speed
Performance Dashboards: Implement real-time tracking of client results and team productivity

These systems transform your agency from a collection of talented individuals into a scalable business asset. They also make your agency more valuable if you eventually decide to sell, as the business isn't dependent on you personally.

Step 7: Consider a Proven Business Framework

While building an agency from scratch is possible, many entrepreneurs are turning to proven business frameworks to accelerate their growth and minimise risk. This approach gives you established systems, training, and support rather than reinventing the wheel.

For entrepreneurs seeking low cost franchise opportunities in the UK and US , partnering with an established digital business framework like FullPivot provides several advantages:

Tested and proven business model with established processes
Comprehensive training and ongoing support
White-label technology platforms ready to resell
Marketing materials and sales systems
Community of fellow entrepreneurs sharing best practices

This approach significantly reduces the trial-and-error phase that most new agencies go through, allowing you to focus on client acquisition and relationship building from day one. It's particularly valuable if you're new to digital marketing or want to launch quickly with professional systems in place.

Conclusion: Your Digital Agency Roadmap for 2025

The opportunity for digital entrepreneurs in 2025 is exceptional. By focusing on specialisation, AI integration, and recurring revenue models, you can build a resilient, profitable digital agency even in a competitive landscape. The shift towards specialist services and performance-focused marketing creates perfect conditions for new entrants who position themselves correctly.

Whether you're starting from scratch or using a proven framework like FullPivot , now is the ideal time to launch your digital agency. The key is focusing on the right niches, building sustainable recurring revenue streams, and leveraging AI to deliver exceptional value efficiently.

Ready to explore how you can launch your own digital agency with the support of a proven system? Book your free call today and discover how we can help you build a successful digital business in 2025 and beyond.

Mastering Ad Intelligence: How to Start a Digital Advertising Business That Delivers Clear ROI in 2025

Mon, 01 Dec 2025 08:51:04 GMT

Did you know that 76% of small businesses invest in digital advertising, yet nearly half can't confidently say which campaigns actually deliver results? This disconnection between spending and measuring success creates a massive opportunity for entrepreneurs looking to start a digital advertising business in today's market.

As digital ad spending continues to rise – projected to exceed £500 billion globally in 2025 – the businesses that thrive won't be those that simply run campaigns. The real winners will be entrepreneurs who provide transparency, accountability, and clear ROI reporting in an increasingly complex digital landscape.

The Transparency Crisis in Digital Advertising

Small businesses are overwhelmed. They're juggling campaigns across Google, Meta, LinkedIn, TikTok and more – each platform with its own metrics, dashboards and attribution models. This fragmentation creates a perfect storm where business owners pour money into digital channels without truly understanding what's working.

For entrepreneurs starting a digital advertising business, this pain point represents your greatest competitive advantage. By solving the transparency problem, you position yourself not just as another marketing vendor, but as a trusted advisor who brings clarity to chaos.

Ad Intelligence Tools: The Entrepreneur's Secret Weapon

The foundation of any successful digital advertising agency in 2025 will be built on robust ad intelligence tools for SMBs. These platforms do what manual reporting cannot – they unify disparate data sources, track cross-channel performance, and translate complex metrics into clear business outcomes.

With FullPivot 's advertising intelligence capabilities, entrepreneurs gain a significant market advantage. The platform allows you to:

Consolidate performance data across Google, Facebook, Instagram and other channels into a single, intuitive dashboard
Track conversion paths that span multiple platforms to show true customer journeys
Generate automated, client-ready reports that demonstrate clear ROI
Identify underperforming campaigns quickly to reallocate budget to winners
Provide data-driven recommendations that improve results over time

According to a Forrester Research report , businesses using unified marketing measurement approaches see an average 15-20% improvement in marketing ROI – a compelling selling point when pitching your services.

Building Your Digital Advertising Business Model

When starting a digital advertising business in 2025, entrepreneurs have several business models to consider. Each provides different levels of scalability, recurring revenue, and client relationship depth.

The Agency Model

The traditional agency approach involves building your own brand and client base from scratch. While offering maximum freedom, this path requires significant time investment in prospecting, sales, and establishing credibility. With ad intelligence tools, however, you can accelerate growth by demonstrating measurable results that competitors can't match.

The Advertising Franchise Opportunity

For entrepreneurs seeking a faster path to market, an advertising franchise opportunity provides established systems, training, and brand recognition. The ideal franchise model equips you with proven sales methodologies, operational frameworks, and – crucially – the ad intelligence technology that will differentiate your offerings.

With a partner like Eazi-Business, you gain access to the FullPivot suite, which includes not just advertising intelligence but complementary services across websites, apps, SEO, and reputation management. This comprehensive approach allows you to address all digital needs while maintaining a clear ROI focus.

Cross-Channel ROI Reporting: Your Competitive Edge

The ability to provide clear, cross-channel ads ROI reporting will be the defining factor separating successful digital advertising businesses from struggling ones. When clients can see exactly how their investment translates into results across platforms, several powerful things happen:

Trust deepens as transparency eliminates uncertainty
Budget conversations shift from cost-focused to investment-focused
Client retention improves significantly
Upselling becomes easier as ROI justifies additional spending
Word-of-mouth referrals increase as clients confidently recommend your services

To deliver this level of reporting, entrepreneurs need to master both the technical aspects of cross-channel tracking and the consultative skill of translating data into business-relevant insights. This combination of technology and expertise creates a sustainable competitive advantage that's difficult for competitors to replicate.

From Campaign Manager to Strategic Partner

The ultimate evolution for entrepreneurs who start a digital advertising business is the transition from tactical campaign manager to strategic business partner. When you consistently demonstrate clear ROI through intelligent reporting, clients begin to see you not as an expense but as a profit centre.

This shift in perception unlocks premium pricing, longer contracts, and deeper client relationships. Instead of competing on cost, you compete on results – an arena where sophisticated ad intelligence tools give you an insurmountable advantage.

The entrepreneurs who will dominate the digital advertising landscape in 2025 and beyond will be those who embrace this dual role of technologist and trusted advisor. By leveraging platforms like FullPivot , which combine comprehensive digital marketing capabilities with powerful analytics, you position yourself at the intersection of what SMBs most desperately need: effective digital presence and transparent performance measurement.

Getting Started: Your Path to Success

If you're ready to start a digital advertising business built on transparency and ROI accountability, begin by evaluating your options. Consider whether you prefer building from scratch or accelerating through a proven framework like Eazi-Business offers.

The digital advertising landscape presents tremendous opportunities for entrepreneurs who can solve the ROI transparency problem. By focusing on clear reporting, cross-channel insights, and results-oriented strategies, you'll build not just another agency, but a valued business partnership that clients can't imagine operating without.

The tools, training and support exist to help you succeed. The only question is whether you're ready to seize this opportunity and build a business that thrives by making the complex world of digital advertising simple, transparent and accountable for your clients.

Book your free call today to discover how you can start a digital advertising business that stands out through transparent ROI reporting and comprehensive marketing solutions.

The Entrepreneur's Guide to Building Powerful Mastermind Groups That Drive Business Growth

Mon, 24 Nov 2025 08:49:40 GMT

What's the secret ingredient that separates rapidly scaling digital agencies from those that struggle to gain traction? In 2025, the answer is increasingly clear: structured mentorship and mastermind programmes. Nearly 78% of successful digital entrepreneurs credit peer support systems and mentorship as crucial factors in their growth trajectory.

As entrepreneurs building digital service businesses, we're in the unique position to both benefit from these support structures and offer them as value-added services to our SMB clients. The latest research shows entrepreneur mentorship programmes are evolving rapidly, becoming more structured, tech-enabled, and results-focused than ever before.

The Evolution of Entrepreneur Mentorship: From Casual to Structured

Gone are the days of unstructured, occasional mentoring. The most effective entrepreneur mentorship programmes of 2025 follow clear frameworks with measurable outcomes. Texas A&M University's new CDL-Texas programme exemplifies this shift with its nine-month structured approach featuring competitive sprints and rigorous evaluation for seed-stage tech ventures.

This sprint-based model creates accountability and accelerates growth - something you can adapt for your own digital agency. By implementing structured check-ins, clear milestones, and competitive challenges, you'll move beyond vague goals to concrete business advancement.

Building Your Agency's Mastermind Framework

Let's create a practical mastermind framework you can implement immediately. This blueprint serves two purposes: accelerating your own agency's growth and providing a valuable service offering for your SMB clients.

Step 1: Define Your Mastermind Structure

Start with a clear structure that balances flexibility with accountability. Based on emerging best practices, consider a 90-day sprint format with bi-weekly meetings. Each sprint should have defined themes (e.g., client acquisition, service delivery optimisation, scaling operations) and measurable outcomes.

Create a mastermind agreement document outlining expectations, confidentiality guidelines, and commitment requirements. Research shows that formalising these expectations increases participant follow-through by 67%.

Step 2: Curate the Right Participants

The British Chamber of Commerce's recent Reverse Mentorship Programme highlights the value of diverse perspectives in mentorship relationships. For your mastermind, aim for 5-8 participants with complementary skills but similar business stages. Include both established agency owners and rising talent to create the cross-generational knowledge exchange that drives innovation.

Pro tip: Consider including participants who serve different SMB verticals but don't directly compete. This creates a safe space for transparent discussions while maximising industry insights.

Step 3: Implement the Hot Seat Method

The most effective business mastermind groups utilise the "hot seat" approach. Each session, 1-2 members take the hot seat, presenting a specific challenge or opportunity for 15-20 minutes. The group then spends 25-30 minutes providing targeted feedback, solutions, and accountability measures.

Document each hot seat with action commitments, and begin subsequent meetings with progress updates. This creates continuous improvement loops that drive measurable business growth.

Digital Tools for Mastermind Excellence

The latest research from Seton Hall University's Urban Entrepreneurship Boot Camp shows that digital enablement is now a core component of effective mentorship programmes. Implement these tech tools to strengthen your mastermind:

Shared workspace: Create a dedicated digital hub for agenda planning, resource sharing, and asynchronous communication between meetings.
Commitment tracking: Use project management tools to track action items, deadlines, and progress metrics for all participants.
Knowledge repository: Build a searchable database of insights, strategies, and solutions generated during mastermind sessions.
Video recording: Record sessions (with permission) to create a valuable archive members can reference.

For agencies using our Eazi-Apps platform, consider developing a custom mastermind management application that your SMB clients can use to run their own industry peer groups.

Monetising Mastermind Groups as a Premium Service

Beyond accelerating your own business growth, mastermind facilitation presents a significant revenue opportunity. The Worcester Chamber of Commerce's recent focus on business mentorship events demonstrates growing demand for structured peer learning and coaching.

Digital agencies can package mastermind facilitation as a premium service offering for SMB clients. Consider these monetisation models:

Industry-specific mastermind groups: Facilitate sector-focused groups (e.g., hospitality, professional services) where you provide both peer connection and digital strategy guidance.
Hybrid digital transformation mastermind: Combine peer support with practical implementation of digital solutions using your Eazi-Sites and FullPivot marketing capabilities.
Franchisee support networks: Create mastermind programmes specifically for franchise operations, helping location owners share best practices while implementing consistent digital strategies.

Successful implementation of these models can generate £2,000-£5,000 monthly per mastermind group, while simultaneously strengthening client relationships and opening doors to additional service opportunities.

From Mastermind Insights to Client Solutions

The true power of mastermind participation extends beyond your own business growth - it generates insights you can translate into client solutions. According to Forbes , entrepreneurs in mastermind groups develop 3x more innovative solutions than those operating in isolation.

When you hear a challenge discussed in your mastermind, document it as a potential pain point for your SMB clients. Then develop targeted digital solutions - whether mobile apps, websites, or marketing campaigns - that address these widespread issues.

This approach positions you as a proactive problem-solver rather than a reactive service provider, dramatically increasing your value in clients' eyes.

Taking the First Step

Starting your entrepreneur mentorship journey begins with a single step. Identify 3-5 potential mastermind participants in your network and schedule an exploratory call. Share this structured approach and gauge interest in a 90-day pilot programme.

For those ready to scale their digital agency while helping SMB clients do the same, mastermind groups and structured mentorship represent one of the highest-leverage growth strategies available in 2025.

The businesses that grow fastest rarely do so alone. By building strong peer support networks and mentorship relationships, you'll accelerate your journey while creating valuable new service offerings for your clients.

Book your free call today to discover how our proven frameworks can help you build and monetise powerful mastermind groups for your digital agency business.

Building a Lucrative Reputation Management Business in 2025: The Online Reviews Revolution

Mon, 17 Nov 2025 10:14:55 GMT

In today's digital landscape, a single negative review can cost a small business thousands in lost revenue. With 93% of consumers now consulting online reviews before making purchasing decisions, reputation management has transformed from a luxury to a necessity for SMBs. This presents a golden opportunity for entrepreneurs looking to start a reputation management business in 2025.

The reputation management industry is booming, projected to reach £970 million by 2033, with SMB-focused solutions driving significant growth. For digital entrepreneurs, this isn't just another service to add – it's a chance to provide mission-critical support that directly impacts your clients' bottom line.

Why Reputation Management Is the Perfect Business Opportunity

Unlike one-off services, reputation management requires ongoing attention and expertise, making it ideal for recurring revenue business models. Search engines now factor review quality and sentiment into rankings, directly impacting SMB visibility. This algorithmic shift means businesses without strong review profiles are essentially invisible to potential customers.

The urgency is clear: SMBs need professional reputation management services, but most lack the time, tools, and expertise to handle it themselves. This gap in the market creates an ideal entry point for digital entrepreneurs ready to offer solutions that deliver measurable value.

AI-Powered Reputation Tools: Your Competitive Edge

The most significant development in reputation management is the mainstreaming of AI-powered tools. According to industry analysis from Thrive Agency , artificial intelligence has revolutionised how businesses monitor and respond to online reviews and mentions. These tools provide real-time alerts, sentiment analysis, and even automated response suggestions.

For entrepreneurs looking to start a reputation management business, leveraging AI tools means you can efficiently monitor dozens or even hundreds of clients across multiple platforms simultaneously. This scalability is what makes the business model so attractive – you can grow your client base without proportionally increasing your workload.

Key AI-Powered Capabilities

24/7 monitoring across review platforms, social media, and business directories
Sentiment analysis that identifies potential reputation threats before they escalate
Review response templates personalised to each situation
Competitor benchmarking to show clients their standing in the market
Comprehensive reporting that demonstrates your service's ROI

Building Your Reputation Management Service Offering

When developing your online reviews service for small businesses, a tiered approach often works best. This allows clients to start with essential services and upgrade as they see results, increasing your average revenue per client over time.

Essential Service Tier

Review monitoring across major platforms (Google, Facebook, Trustpilot, industry-specific sites)
Alert system for new reviews
Basic response templates
Monthly reporting

Premium Service Tier

All Essential services plus:
Proactive review generation campaigns
Customised response handling
Review widgets for client websites
Competitor analysis

Enterprise Service Tier

All Premium services plus:
Visual and video review collection
Employee advocacy program development
Crisis management protocols
Digital trust management tools integration

With FullPivot , you can offer these comprehensive reputation management services without building the technical infrastructure yourself. The platform provides all the digital trust management tools you need to monitor, manage, and maximise your clients' online reputations.

Monetisation Blueprint: Revenue Streams for Your Reputation Management Business

The beauty of starting a reputation management business is the multiple revenue streams it can generate. Beyond the core monthly service fees, consider these additional income opportunities:

Setup fees for initial reputation audits and platform configuration
Crisis management fees for handling significant reputation threats
Review generation campaign fees for proactive reputation building
Training workshops for client staff on reputation best practices
Upselling complementary services like Eazi-Sites and Eazi-Apps to create a complete digital presence package

Most successful reputation management businesses operate on 6-12 month contracts with automatic renewal, creating predictable, recurring revenue that increases business stability. The typical SMB client will pay between £300-£1,000 monthly for comprehensive reputation management, depending on business size and industry complexity.

Getting Started: Your First 30 Days

If you're ready to start a reputation management business, follow these steps to launch successfully:

Define your target market (industry-specific reputation management often commands premium pricing)
Secure the right technology stack (consider white-label or reputation management franchise options)
Develop service packages and pricing structure
Create case studies and ROI calculators to demonstrate value
Build a prospecting strategy focused on businesses with visible review challenges

The most effective approach is to offer free reputation audits as your lead generation tool. These audits show businesses exactly where they stand compared to competitors and highlight specific opportunities for improvement. When presented professionally, these insights typically convert at 30-40% – far higher than cold outreach methods.

The Opportunity Is Now

As video reviews gain influence and social proof becomes the primary driver of customer decisions, SMBs that ignore reputation management do so at their peril. By positioning yourself as the expert who can help businesses thrive in this review-driven economy, you're offering more than a service – you're providing peace of mind and protection of their most valuable asset: their reputation.

With FullPivot , you don't need to build this business from scratch. The platform provides everything entrepreneurs need to launch and scale a reputation management business, from monitoring tools to client-facing dashboards. Plus, you can seamlessly integrate reputation services with websites, apps, and other digital marketing solutions to create complete packages that maximise client retention.

The reputation management revolution is happening now. Will you be the one local businesses turn to when they need to protect and enhance their online presence?

Start your business today and discover how you can tap into the growing demand for reputation management services.

From Freelancer to Agency Owner: Building a Profitable Digital Marketing Agency in 2025

Mon, 10 Nov 2025 08:37:05 GMT

The digital marketing landscape in 2025 offers unprecedented opportunities for freelancers looking to scale into full-fledged agency owners. With SMBs increasingly seeking specialised digital marketing expertise, there's never been a better time to transform your solo practice into a thriving agency business.

Many freelancers find themselves stuck in the time-for-money trap, working long hours with limited income potential. The good news? With the right systems, specialisation strategy, and tech stack, you can build a digital marketing agency that generates revenue while you focus on growth rather than day-to-day execution.

The Rise of Niche Specialisation in Digital Marketing Agencies

According to recent research from Elementor, specialising in a specific industry (such as SaaS, healthcare, or local businesses) or service (like technical SEO or TikTok ads) is now non-negotiable for new agencies. This trend has emerged because SMBs increasingly seek partners with deep expertise in their particular sector or preferred marketing channels—not generalists trying to be everything to everyone.

This shift presents a tremendous opportunity for entrepreneurs looking to start a digital marketing agency. By focusing on a niche, you reduce competition, build perceived expertise faster, and can command higher prices—all essential factors when scaling from freelancer to agency owner. For instance, an agency specialising in dental practice marketing can charge premium rates compared to a general small business marketing service.

Building a Strategic Tech Stack for Agency Growth

A key differentiator between struggling freelancers and successful agency owners is their approach to technology. The research from Elementor and Agorapulse emphasises investing in essential tools for project management, client communication, campaign reporting, and automation from day one—not as an afterthought.

This matters because efficient, tech-enabled agencies deliver faster, more consistent results, which SMBs value tremendously for ROI. As an entrepreneur, leveraging automation and outsourcing for functions like HR, payroll, and reporting not only lowers startup costs but enables solo founders to scale operations rapidly without expanding headcount proportionally to client growth.

Our FullPivot solution was designed specifically for digital marketing entrepreneurs looking to manage multiple clients efficiently while maintaining high-quality service delivery.

Systematising Processes for Agency Scalability

According to Rippling's April 2025 report, one of the biggest differentiators between freelancers who successfully transition to agency owners and those who don't is the implementation of standardised processes. Documenting standard operating procedures (SOPs) for client onboarding, campaign execution, and reporting ensures quality remains consistent as you grow.

This systematic approach builds trust with SMB clients who value consistent service delivery and supports long-term client retention. For entrepreneurs, well-defined processes allow you to delegate tasks confidently, onboard new team members efficiently, and focus on business development rather than day-to-day operations.

Value-Based Pricing: The Key to Agency Profitability

Perhaps the most significant shift required when transitioning from freelancer to agency owner is in pricing strategy. The 2025 Elementor research strongly recommends moving away from hourly billing toward project-based or retainer models that reflect the value delivered to clients, not just time invested.

This approach offers predictable pricing and ongoing support—highly attractive to SMBs with limited budgets and marketing expertise. For agency entrepreneurs, value-based pricing dramatically increases profitability while high retention rates drive sustainable growth. Many successful agency owners report 3-4x higher profit margins after switching from hourly to value-based pricing models.

Your Strategic Launch Plan

When starting a digital marketing agency, treat your business as your best client. Launch with a professional website showcasing your niche expertise, activate strategic social channels, optimise your Google Business listing, and consider targeted PR to establish credibility.

First impressions drive trust—and SMBs are far more likely to hire agencies with a visible, credible brand presence. Consider kickstarting your agency with targeted launch offers, virtual events, or industry-specific content that demonstrates your expertise. These creative launch tactics generate buzz, help build your portfolio quickly, and establish early case studies for future marketing.

With Eazi‑Sites , you can create a professional, conversion-optimised web presence quickly, allowing you to focus on client acquisition rather than technical website development.

The Path Forward: From Freelancer to Agency Owner

The 2025 landscape for starting and scaling a digital marketing agency offers unprecedented opportunities for freelancers ready to make the leap to agency ownership. By embracing niche specialisation, implementing systematic processes, building a strategic tech stack, and adopting value-based pricing, you can create a business that scales beyond trading hours for money.

Many successful agency owners report that the transition from freelancer to agency owner was the single most impactful decision for their income, lifestyle, and long-term financial security. With the right foundation and systems in place, you can build an agency that works for you—not the other way around.

Book your free call today to discover how Eazi-Business can provide not just the technology but also the ongoing mastermind support from entrepreneurs who've successfully made the leap from freelancer to agency owner.

5 Game-Changing Social Media Marketing Trends for Entrepreneurs in 2025

Mon, 03 Nov 2025 08:53:47 GMT

Looking to start a social media marketing business in 2025? Your timing couldn't be better. With SMB social ad spend projected to reach an astounding £276.7 billion globally this year, there's an unprecedented opportunity for entrepreneurs to position themselves as essential growth partners for small businesses.

The landscape has dramatically shifted - social media is no longer just about posting content and hoping for the best. Today's SMBs need strategic partners who can deliver measurable business outcomes through data-driven approaches. This creates the perfect opening for entrepreneurs ready to launch their own digital marketing agency for SMBs.

Let's explore five powerful social media marketing trends creating lucrative opportunities for entrepreneurs in 2025:

1. The Performance-Driven Social Media Revolution

The days of vanity metrics are over. According to recent research, 59% of businesses now report direct sales increases from their social media marketing efforts. This fundamental shift from visibility-focused to revenue-focused strategies has created an urgent need in the market.

SMBs desperately need partners who can implement full-funnel social strategies that drive measurable business outcomes - not just engagement. As an entrepreneur looking to start a social media marketing business, positioning yourself as a performance marketing specialist rather than just a content creator gives you a significant competitive edge.

The opportunity here is clear: develop turnkey solutions that help SMBs set up, manage, and optimise social campaigns specifically designed for direct business impact. With FullPivot , you can offer comprehensive analytics that demonstrate clear ROI, helping your clients understand exactly how social media efforts translate to revenue.

2. The Outsourcing Boom

Most marketing leaders now recognise that social media directly influences revenue and customer acquisition. However, the complexity of managing multiple platforms effectively has created a significant pain point for SMBs - they simply lack the expertise, time, and resources to do it properly.

This has triggered an accelerating trend of SMBs outsourcing their social media management to agencies. For entrepreneurs, this creates an ideal entry point into the market. SMBs know they need to be on Facebook, Instagram, and TikTok, but without consistent expert help, their presence quickly becomes ineffective.

By launching a digital marketing agency for SMBs , you're not just selling a service - you're providing an essential business function that generates reliable recurring revenue. Social media management isn't a one-off project; it's an ongoing necessity that creates stable, predictable monthly retainers.

3. Content Experimentation and AI-Powered Creation

The content landscape on social media is evolving rapidly. Short videos, live streams, and interactive posts are reshaping engagement patterns, while generative AI has revolutionised content creation, scheduling, and audience insights.

SMBs struggle to keep pace with these rapid changes, creating another significant opportunity for entrepreneurs. By positioning yourself as an agency that leverages cutting-edge AI tools to create engaging, platform-optimised content, you solve a major pain point for small businesses.

With FullPivot's advanced social media tools, you can plan, schedule, and publish engaging content across multiple channels while tracking results that clearly demonstrate your value. This technology advantage allows you to deliver premium results without requiring a massive team or unsustainable workload.

4. Social Listening as a Premium Service

Social media has evolved to become the world's largest open-source focus group. Forward-thinking SMBs are now using social listening tools to spot trends, test messaging, and predict market shifts before their competitors - but most lack the expertise to implement these sophisticated strategies.

This creates a perfect opportunity to differentiate your social media marketing business by offering premium social listening services. By helping clients turn social data into actionable growth strategies, you position yourself as a strategic partner rather than just a tactical service provider.

Entrepreneurs who offer social listening, sentiment analysis, and competitor benchmarking can command higher fees while delivering more strategic value. These higher-level services also naturally lead to deeper client relationships and expanded service opportunities across websites , apps , and other digital marketing channels.

5. The Social Media Franchise Opportunity

One of the most exciting developments in the industry is the emergence of innovative franchise models in social media marketing. These models allow entrepreneurs to launch branded agencies with proven processes, established tech stacks, and comprehensive support systems.

The social media franchise opportunity dramatically reduces the barriers to entry for new entrepreneurs. Rather than building systems and processes from scratch, you can leverage established frameworks that are already proven to work. This approach significantly accelerates your path to profitability while reducing risk.

For entrepreneurs exploring how to start a social media marketing business, franchise models provide an attractive balance of independence and support. You gain the freedom of business ownership while benefiting from training, community masterminds, and proven strategies from established support networks.

Seize the Opportunity

The social media marketing landscape of 2025 presents exceptional opportunities for entrepreneurs who position themselves as full-service digital transformation partners for SMBs. The key is offering bundled, data-driven solutions that address real business challenges in real-time.

With the right systems and support, you can build a thriving business helping small businesses navigate and profit from the complex social media landscape. Social media marketing is just one component of a comprehensive digital strategy - by offering integrated solutions that include websites, SEO, reputation management, and mobile apps, you can build deeper client relationships and more sustainable revenue streams.

Ready to start your own social media marketing business and capitalise on these emerging trends? Book your free call today and discover how Eazi-Business can help you launch a successful digital agency with proven systems and ongoing support.

How to Launch a Successful Franchise with Zero-Tech Onboarding: A 5-Step Guide

Mon, 27 Oct 2025 08:34:01 GMT

Have you ever wondered how successful franchises consistently turn ordinary people into thriving business owners - even those with no prior experience in the industry? The secret lies in their structured training and support systems. In 2025, top-performing franchise businesses are revolutionising their onboarding approaches, making it easier than ever for entrepreneurs to succeed without technical expertise.

At Eazi-Business, we've studied these innovative franchise training models and applied their best practices to our digital agency partnership program. The result? A proven system that allows anyone - regardless of technical background - to launch and grow a profitable digital marketing agency providing essential services to small businesses.

This comprehensive guide will walk you through the five essential steps to establish a successful digital business using franchise-inspired training and zero-tech onboarding principles. By following this framework, you'll be able to build a thriving agency even if you've never written a line of code.

Step 1: Select a Business Model with Comprehensive Training

The foundation of any successful franchise with training and support begins with selecting the right business model. According to recent research from AtWork Blog, leading franchise systems now emphasise a blend of on-site, classroom, and online training with a strong focus on ongoing support and real-world operational experience.

When evaluating digital agency opportunities, look for those that offer:

A multi-phase training program (initial intensive training followed by ongoing support)
Access to field representatives or dedicated mentors
Hands-on experience with the actual tools and systems you'll use daily
No requirement for technical coding knowledge or previous industry experience

This comprehensive approach ensures you gain not just initial knowledge but continuous mentorship and operational guidance, significantly reducing risk and accelerating your time-to-profit. The right digital solutions provider should offer this level of comprehensive training from day one.

Step 2: Master the Multi-Modal Learning Approach

The most effective franchise training programs utilise what experts call "multi-modal learning" - combining various educational formats to accelerate comprehension and skill development. Recent insights from Matco Tools' franchise training program revealed that successful business partners benefited from 65 hours of classroom instruction plus 160 hours of in-store practical training.

To apply this principle to your digital agency journey:

Begin with structured classroom or virtual training sessions to learn foundational concepts
Follow with practical, hands-on application of what you've learned
Supplement with on-demand digital content for continuous learning
Attend regular seminars and update sessions to stay current

This multi-format approach ensures that you and your team can onboard quickly and effectively - even without prior technical experience. When evaluating startup training programmes, prioritise those that offer this blend of learning methods rather than relying solely on manuals or video tutorials.

Step 3: Implement a Mentorship-Driven Onboarding System

According to What Franchise , leading franchise brands now differentiate themselves by offering extensive mentorship programs - some with up to 56 days of on-site training and support. This approach dramatically lowers the barrier for non-technical entrepreneurs to enter and succeed in new business models.

To implement this in your digital agency journey:

Seek business opportunities with mentorship built into the core program
Establish regular check-ins with your assigned mentor
Create a structured first 90-days plan with specific guidance milestones
Document questions and challenges as they arise for mentor sessions

At Eazi-Business, we've found that entrepreneurs who engage most actively with their dedicated mentors typically reach profitability 40% faster than those who try to figure things out independently. This mentorship approach is particularly valuable for those starting a no coding digital business, as it provides expertise on-demand without requiring you to become a technical expert.

Step 4: Leverage Digital Learning Management Systems

Modern franchise training has evolved beyond printed manuals to sophisticated digital delivery systems. According to MSA Worldwide, franchisors are increasingly shifting training content to Learning Management Systems (LMS) and e-learning modules, enabling rapid updates and consistent delivery across locations.

To implement this approach in your digital agency:

Utilise a centralised learning platform for all team training
Create standardised onboarding paths for new team members
Develop a content library of tutorials and process documents
Establish regular learning schedules for continuous improvement

Digital training reduces onboarding friction, supports remote or hybrid teams, and ensures everyone receives up-to-date guidance without needing technical expertise. The FullPivot system offers exactly this type of centralised learning approach, giving you the infrastructure of a mature digital agency from day one.

Step 5: Create Continuous Learning and Support Channels

The most successful franchise with training and support models don't end after initial onboarding. They provide ongoing education and assistance throughout the business relationship. To implement this in your digital agency:

Schedule regular "refresher" training sessions for yourself and your team
Join peer learning groups to share best practices and solutions
Attend quarterly business development workshops
Create a system for accessing support when facing new challenges

This continuous learning approach ensures that you stay current with industry developments and can quickly adapt your service offerings. When evaluating website and digital marketing business opportunities, prioritise those that offer this type of ongoing education rather than one-time training.

The Future of Zero-Tech Digital Agency Ownership

The franchise sector's advances in partner training and zero-tech onboarding are revolutionising how entrepreneurs can enter the digital services market. By applying these proven franchise training principles, you can build a thriving digital agency business without technical expertise.

The key is selecting a business model that provides comprehensive training, embraces multi-modal learning, offers dedicated mentorship, leverages digital learning systems, and commits to continuous education. With these elements in place, even someone with zero technical background can successfully launch and grow a profitable digital agency.

At Eazi-Business, we've incorporated all these principles into our business partner program, creating a pathway for everyday entrepreneurs to succeed in the lucrative digital services market. Our structured zero-tech onboarding system, combined with dedicated mentorship and ongoing support, ensures you never face the journey alone.

Ready to apply these franchise-inspired principles to launch your own digital agency? Book your free call today to learn how our proven system can help you build a thriving business delivering essential digital solutions to small businesses in your area.

Exciting New Changes to Our Packages: A New Era of Opportunity Starts on the 1st of December

Thu, 23 Oct 2025 11:20:20 GMT

At Eazi-Business, we’re constantly evolving to help our partners stay ahead of the competition.

Our mission has always been to empower entrepreneurs to build thriving digital agencies, and we’re taking that commitment even further with the launch of our newly restructured launch packages featuring cutting-edge AI technology, brand management platform and exclusive mastermind sales coaching.

A Smarter Structure for Greater Success

We’ve refined and elevated our packages to better align with the needs of ambitious entrepreneurs looking to build profitable online businesses. Here’s how the new structure looks:

Eazi-Sites — £9,995

Build stunning, high-performance websites for businesses. With new AI-driven tools, streamlined processes, and powerful training resources, you can deliver exceptional results for your clients and build a profitable online business.

Eazi-Apps — £14,995 (includes Eazi-Sites)

A complete digital solution enabling you to deliver both websites and mobile apps for clients. This combined package offers incredible versatility and value, empowering you to increase your earning potential with every customer.

Eazi-Agency (formerly FullPivot) — £19,995

The ultimate all-in-one digital marketing opportunity. In addition to offering websites and apps, you’ll provide clients with a comprehensive suite of digital marketing services, including SEO, social media, reputation management, AI tools and more. You can position yourself as a fully-fledged digital agency.

New Features to Accelerate Your Growth

We’re not just changing our packages, we’re transforming what’s possible for our partners. Each package now includes:

Mastermind Sales Coaching
Join our exclusive mastermind sessions where you’ll learn proven strategies to win clients, close deals, and scale your revenue faster than ever before.

AI-Powered Technology
Harness the power of AI to deliver smarter solutions, streamline operations, and stay ahead of industry trends.

Why We’ve Made These Changes

The digital marketplace is evolving rapidly. Clients now expect integrated, intelligent solutions, and entrepreneurs need the right tools, training, and support to deliver them. These updates ensure every Eazi-Business partner has access to world-class technology, expert support, and a business model built for modern success.

Your Opportunity Starts Now

Whether you’re just beginning your entrepreneurial journey or looking to expand your business's product range, there’s never been a better time to partner with Eazi-Business. Our new packages are designed to give you more capability, more support, and more earning potential than ever before.

Schedule a call today to discover how you can build a profitable online business.

How to Start an SEO Business in 2025: Capitalising on Local Search Trends

Mon, 20 Oct 2025 09:40:31 GMT

The digital landscape is evolving rapidly, with local search visibility emerging as the battleground where small businesses either thrive or disappear. Recent research reveals that SMBs are increasingly recognising the critical importance of local SEO, with many willing to invest between £300-£1,200 monthly for services that boost their visibility to nearby customers. For entrepreneurs looking to start an SEO business, this surge in demand represents a golden opportunity.

Local search has become the new storefront for businesses across every sector. When consumers need a service or product, their first instinct is to search online with location-specific queries. The businesses that appear in those crucial local search results capture the lion's share of foot traffic and revenue, while those that don't might as well be invisible.

The Expanding Market for Local SEO Services

The data is compelling: small businesses are actively seeking affordable, effective local SEO solutions that deliver real results. This isn't a passing trend but a fundamental shift in how businesses acquire customers. For entrepreneurs considering starting an SEO business, this persistent demand translates to predictable, recurring revenue opportunities.

The most successful SEO entrepreneurs aren't just selling a service – they're positioning themselves as essential partners in their clients' business growth. By focusing on measurable outcomes like improved rankings, increased website traffic, and higher conversion rates, they create sticky client relationships that last for years.

Building a Profitable SEO Business Model

Starting an SEO business requires strategic planning around your service offerings, pricing structure, and delivery model. The most successful entrepreneurs in this space are moving away from custom proposals toward productised service packages that can be easily explained, sold, and delivered at scale.

Tiered Service Packages

Research shows that effective SEO businesses typically offer 2-3 clearly defined service tiers. A basic package might include Google Business Profile optimisation and citation management starting around £399 monthly, while premium packages at £1,000-1,500 monthly add comprehensive content strategies, technical SEO, and link building services.

This tiered approach creates clear entry points for businesses at different stages of growth and budget capacity. It also establishes a natural upsell path as clients see results and become ready to invest in more comprehensive solutions.

Franchise and Multi-Location Opportunities

One particularly lucrative avenue for SEO entrepreneurs is targeting franchise businesses and multi-location companies. These clients require specialised expertise to maintain brand consistency while optimising for local relevance – a skill set that commands premium rates in today's market.

Entrepreneurs who understand the unique challenges of franchise SEO – such as managing duplicate content across locations while differentiating each for local search – can position themselves as specialists deserving of higher retainers. This niche focus can transform an SEO franchise opportunity into a high-growth business model with substantial monthly recurring revenue.

Core Components of Successful Local SEO Services

When building your SEO business, focus on delivering these essential services that drive measurable results for small business clients:

Google Business Profile Optimisation

GBP optimisation has emerged as the cornerstone of local search visibility. Businesses with fully optimised profiles – complete with accurate NAP (Name, Address, Phone) information, updated business hours, high-quality photos, and detailed service descriptions – consistently outperform competitors in local search results.

Entrepreneurs can offer comprehensive GBP management as both a standalone service and as part of broader digital agency SEO packages. This service delivers quick wins that demonstrate immediate value to clients, building trust for additional services.

Local Content Strategy

Location-specific content that addresses the unique needs and interests of local customers significantly improves search visibility. By developing blog posts, service pages, and location landing pages tailored to specific geographic areas, you can help clients capture targeted traffic with high conversion potential.

Successful local SEO services for small businesses should include creating a content calendar that targets local keywords, events, and seasonal opportunities relevant to each client's service area. This ongoing content development creates a sustainable competitive advantage that grows in value over time.

Leveraging Technology for Scalable SEO Services

The most profitable SEO businesses aren't built on manual processes. To scale effectively while maintaining quality, entrepreneurs need to leverage technology platforms that automate repetitive tasks, streamline reporting, and deliver consistent results across a growing client base.

AI-powered tools for keyword research, content optimisation, and local ranking tracking are revolutionising how agencies manage SEO campaigns. These technologies allow entrepreneurs to focus on strategy and client relationships while automating the technical execution – creating a more scalable, profitable business model.

The FullPivot platform exemplifies this approach, equipping entrepreneurs with powerful tools to deliver professional SEO services at scale. By combining website development, SEO, reputation management, and digital marketing in one integrated system, entrepreneurs can offer comprehensive digital agency SEO packages that drive substantial results for clients.

Beyond SEO: Building a Complete Digital Agency

While starting an SEO business provides an excellent foundation, the most successful entrepreneurs expand into complementary services that address their clients' broader digital needs. This evolution from SEO specialist to full-service digital partner significantly increases client lifetime value and opens new revenue streams.

By adding website development, mobile app creation, social media management, and paid advertising to your service mix, you create a comprehensive solution that positions you as an indispensable digital transformation partner. This approach not only increases your average revenue per client but also strengthens retention by making your services more deeply integrated with your clients' business operations.

According to SEO industry research , clients who engage with multiple services from the same agency have retention rates nearly three times higher than those purchasing a single service. This multi-service approach transforms your SEO business into a sustainable agency with predictable growth and stronger valuation.

Taking Action: Your SEO Business Launch Plan

For entrepreneurs ready to capitalise on the growing demand for local SEO services, now is the ideal time to start building your business. The market is expanding, SMBs are increasingly aware of the importance of search visibility, and the technology to deliver results efficiently has never been more accessible.

Begin by defining your service packages, identifying your target client profile, and implementing systems to deliver consistent results at scale. Focus initially on developing expertise in high-demand services like GBP optimisation and local content strategy before expanding your offerings.

The entrepreneurs who succeed in this space aren't necessarily SEO experts themselves – they're business builders who leverage proven systems, technologies, and frameworks to deliver results consistently. By partnering with established platforms like FullPivot , you can accelerate your learning curve and start generating revenue quickly while building a valuable business asset.

The demand for local SEO services continues to grow, creating unprecedented opportunities for entrepreneurs who can help small businesses improve their search visibility. By focusing on productised services, leveraging technology for scale, and building towards a comprehensive digital agency model, you can build a profitable business that generates significant recurring revenue while helping local businesses thrive.

Book your free call today to discover how you can launch your own digital marketing agency with proven systems for delivering SEO and comprehensive digital services to small businesses in your area.

The Complete 2025 Playbook: How to Start a Website Design Business for Explosive Profit

Mon, 13 Oct 2025 10:00:54 GMT

The digital revolution has reached a tipping point in 2025, with small and medium businesses (SMBs) scrambling to establish professional online presences. According to recent research, the demand for website design services has reached an all-time high, creating an unprecedented opportunity for entrepreneurs to build profitable digital agencies. This surge isn't just a temporary trend - it represents a fundamental shift in how businesses operate and compete.

If you've been considering starting a website design business, there's never been a better time. With minimal startup costs, high profit margins, and the potential for recurring revenue, website design has emerged as one of the most accessible and lucrative digital business models available to entrepreneurs today. Let's explore exactly how you can capitalise on this opportunity and build a thriving agency serving SMB clients.

Why the Website Design Business is Booming in 2025

Recent research from SiteSwan reveals that the need for professionally designed websites among SMBs has reached unprecedented levels. This growth is driven by several factors: the continued shift to online shopping, the central role of websites in digital marketing strategies, and the increasing expectation among consumers that legitimate businesses must have professional online presences.

For SMBs, the stakes couldn't be higher. Those without modern, mobile-optimised websites are experiencing direct negative impacts on their credibility, customer acquisition, and sales. What was once considered optional is now an absolute necessity for business survival and growth.

This necessity translates directly into an opportunity for entrepreneurs who can provide website solutions. With low barriers to entry and high profit margins, building websites for small businesses has become one of the most accessible ways to start a digital agency in 2025.

Getting Started: Your Website Design Business Blueprint

Step 1: Define Your Website Design Service Offerings

Before launching your website design business, determine exactly what services you'll provide to SMB clients. The most successful website designers in 2025 offer comprehensive packages that include:

Custom website design and development
E-commerce functionality and integration
Mobile responsiveness optimisation
Search engine optimisation (SEO)
Website maintenance and updates
Hosting and domain management
Content creation and management

By offering these services as complete packages rather than à la carte options, you can establish recurring revenue streams while providing maximum value to your clients. This approach also simplifies your sales process, as clients can choose from pre-defined tiers rather than constructing custom solutions.

Step 2: Choose Your Technology Stack

Selecting the right technology platform is crucial for your website design business. You need solutions that allow you to build professional sites quickly while still delivering customisation that meets each client's unique needs. In 2025, the most successful agency owners are leveraging white-label solutions that handle the technical complexity while allowing them to focus on client relationships and business growth.

Eazi-Sites has emerged as a leading platform for entrepreneurs looking to start a website design business without requiring extensive technical knowledge. With over 350 modern themes, AI-powered content creation tools, and built-in SEO optimisation, Eazi-Sites enables you to deliver professional websites that drive real results for SMBs.

Step 3: Establish Your Pricing Model

Successful website design businesses in 2025 are moving away from one-time project fees toward recurring revenue models. Consider structuring your pricing as follows

Setup fee: £1,000-£3,000 for initial website design and development
Monthly maintenance: £99-£299 for hosting, security updates, and basic content changes
Add-on services: E-commerce functionality (£500-£1,500 additional setup), SEO packages (£299-£999 monthly), content creation (£75-£150 per page)

This model ensures you're not just trading time for money but building a sustainable business with predictable cash flow. The recurring revenue component is particularly valuable as it increases the overall valuation of your business should you ever decide to sell.

Capturing the E-commerce Opportunity

According to TheeDigital's September 2025 report, e-commerce website builds remain a top priority for SMBs across virtually all industries. Businesses that previously relied solely on physical locations or service-based models are now seeking online sales channels to expand their reach and resilience.

As an entrepreneur starting a website design business, this presents a significant opportunity to specialise in e-commerce solutions. The most in-demand features for SMB e-commerce sites in 2025 include:

Streamlined checkout processes optimised for conversion
Integrated payment gateways with multiple payment options
Inventory management systems
Mobile-first shopping experiences
Personalisation features that drive repeat purchases
Automated marketing tools that increase average order value

By positioning your website design business as an e-commerce specialist, you can command premium prices while delivering tangible ROI to your clients. When SMBs see their websites generating measurable sales, they're far more likely to maintain their monthly subscriptions and refer other business owners to your services.

The Website Design Franchise Alternative

For entrepreneurs who want to accelerate their entry into the website design business, a website design franchise model offers compelling advantages. This approach provides you with proven systems, established branding, and comprehensive training that can significantly reduce your learning curve.

The most successful website design franchises in 2025 provide partners with:

Pre-built marketing materials and sales scripts
White-label website building platforms
Technical support and development assistance
Ongoing training and business development coaching
Exclusive territorial rights

Eazi-Sites offers entrepreneurs a comprehensive partnership program that delivers all these benefits, enabling you to start generating revenue within weeks rather than months. With 24/7 technical support and "done-for-you" services available, you can focus on growing your client base while their team handles the technical delivery.

Scaling Your Website Design Business

Once you've established your website design business and secured your first clients, the path to scaling becomes clear. The most successful website design entrepreneurs in 2025 are expanding their services to become full-service digital providers.

According to Network Solutions' February 2025 report, SMBs increasingly prefer working with a single digital partner rather than managing multiple vendors. By adding complementary services like SEO, social media management, and digital advertising to your website design business, you can significantly increase your average client value while strengthening retention.

FullPivot enables website design business owners to easily expand into these additional service areas without requiring additional technical expertise. Their comprehensive digital marketing platform includes mobile apps, SEO, social media, reputation management, and advertising intelligence tools that integrate seamlessly with your website design offerings.

Your Action Plan to Start a Website Design Business

To capitalise on the surging demand for professional websites among SMBs, follow this proven action plan:

Research and preparation (1-2 weeks): Define your target market, identify local competitors, and establish your unique selling proposition.
Technology selection (1 week): Choose between building your own tech stack or partnering with an established platform like Eazi-Sites .
Business setup (2-3 weeks): Register your business, create your brand identity, and establish your online presence.
Sales and marketing preparation (2 weeks): Develop your sales process, create marketing materials, and build a demonstration portfolio.
Client acquisition (ongoing): Implement local marketing strategies, leverage networking opportunities, and establish referral partnerships.

With this structured approach, you can launch your website design business within 6-8 weeks and begin generating revenue immediately. The key is to start with a proven framework rather than attempting to build everything from scratch.

Conclusion: The Window of Opportunity is Now

The data is clear: SMB demand for professional websites and e-commerce solutions has never been higher, creating an unprecedented opportunity for entrepreneurs to start a website design business in 2025. With minimal startup costs, high profit margins, and the potential for recurring revenue, this business model offers both immediate income and long-term growth potential.

By leveraging established platforms like Eazi-Sites , you can eliminate the technical barriers that might otherwise prevent you from entering this lucrative market. Their comprehensive support, modern themes, and AI-powered tools enable you to deliver professional websites that drive real results for SMB clients - without requiring coding or design expertise.

The window of opportunity won't remain open indefinitely. As more entrepreneurs recognise the potential of the website design business, competition will inevitably increase. Those who establish themselves now will be best positioned to build sustainable, profitable agencies that serve SMB clients for years to come.

Book your free call today to discover how you can start your own website design business and capitalise on the explosive demand for professional SMB websites.

6 Mobile App Trends Entrepreneurs Can Leverage for SMB Clients in 2025

Tue, 07 Oct 2025 08:00:12 GMT

The mobile app landscape is experiencing a remarkable transformation in 2025, with small and medium-sized businesses (SMBs) increasingly turning to mobile solutions to drive growth. As an entrepreneur looking to capitalize on this shift, understanding the latest trends can position you to deliver exactly what these businesses need most.

At Eazi-Business, we've identified six powerful mobile app trends that offer significant opportunities for entrepreneurs to create value for SMB clients. Each represents a pathway to developing profitable service offerings that address real business challenges.

1. Mobile Apps

SMBs are adopting mobile apps at an unprecedented rate to enhance customer engagement, boost brand visibility, and streamline operations. Business and productivity app installations have seen double-digit growth globally, with SMBs recognising that mobile presence is no longer optional but essential for competitiveness.

For entrepreneurs, this surge creates immediate demand for agencies that can deliver custom, feature-rich mobile solutions. By positioning yourself as an SMB mobile specialist through Eazi‑ Apps , you can tap into this growing market of businesses seeking tailored apps that incorporate essential features like push notifications, secure payment gateways, and performance analytics.

2. Artificial Intelligence

Artificial intelligence has revolutionized how mobile apps engage users, enabling real-time personalisation based on individual behavior patterns. The shift from broad demographic targeting to true 1:1 personalisation is rapidly becoming the expected standard, particularly in commerce and service-based applications.

This trend offers entrepreneurs a powerful differentiation point when pitching to SMB clients. By incorporating AI-driven personalisation features into your app offerings, you can promise clients significantly higher engagement rates and customer retention. SMBs particularly value this capability as it helps them compete with larger enterprises without requiring massive marketing budgets.

3. Low and no-code solutions

The democratisation of app development through low-code and no-code platforms has transformed the mobile app industry, making professional-quality applications accessible to businesses of all sizes. These tools enable rapid prototyping, faster deployment, and more cost-effective development cycles.

As an entrepreneur, this trend allows you to scale your service offerings and serve more clients simultaneously. Through Eazi‑Apps , you can leverage efficient development processes to deliver customized mobile solutions at price points that appeal to SMB budgets while maintaining healthy profit margins for your business.

4. Security Enchancements

With cybersecurity threats on the rise and data privacy regulations tightening globally, SMBs are prioritising security enhancements in their mobile app investments. Secure payment processing, data encryption, and compliance with standards like GDPR and CCPA have moved from nice-to-have features to absolute necessities.

This heightened security awareness presents a significant opportunity for entrepreneurs to position themselves as trusted advisors. By emphasizing your commitment to security best practices and building robust protection into every app you deliver, you can differentiate your services in a crowded marketplace and justify premium pricing for peace of mind.

5. Influencer Marketing for App Growth

Influencer marketing has emerged as one of the most effective channels for driving mobile app adoption, with micro and nano-influencers delivering particularly strong results for SMB budgets. Platform-specific content strategies tailored to each social channel are proving more effective than one-size-fits-all approaches.

For entrepreneurs, this trend opens the door to offering complementary marketing services alongside app development. By incorporating influencer strategy into your FullPivot marketing services, you can help clients not just launch apps but grow their user base through authentic, targeted outreach campaigns, creating an additional revenue stream for your agency.

6. 5G and Emerging Technologies

The widespread adoption of 5G networks is enabling more sophisticated mobile experiences, while technologies like augmented reality (AR), virtual reality (VR), and voice interfaces are becoming increasingly accessible for practical SMB applications. These advancements are opening new possibilities for businesses to engage customers in innovative ways.

Forward-thinking entrepreneurs can capitalise on these technologies by proposing innovative app features that leverage faster connectivity and immersive experiences. By staying ahead of the technology curve, you can position your agency as an innovation partner that helps SMB clients implement cutting-edge solutions that were previously available only to enterprise-level companies.

Eazi-Business: Turning These Trends Into Your Business Advantage

Each of these trends represents a specific opportunity for entrepreneurs to develop valuable, in-demand services for the growing market of SMBs seeking mobile solutions. By aligning your offerings with these key developments, you can build a digital agency that delivers exactly what businesses need in today's mobile-first economy.

Ready to capitalize on these mobile app trends and build a thriving business helping SMBs succeed in the digital marketplace? Book your free call with our team today to learn how you can launch your own digital agency with the support, technology, and proven systems of Eazi-Business behind you.

Google’s AI Update Changed Everything, Here’s How Eazi-Business Is Staying Ahead

Tue, 30 Sep 2025 08:00:05 GMT

Search is evolving, and fast. Google’s latest AI updates are transforming how people find information, and businesses that aren’t prepared are already seeing a drop in traffic and visibility.

At Eazi-Business, we’ve made it our mission to stay ahead of these changes. Our platforms and services are built to help digital entrepreneurs, even those without tech experience, stay competitive in a world where search engines think and behave more like humans.

Let’s break down what’s happening and how we’re helping you stay on top.

Google’s AI Shift Is Changing SEO Forever

Google has rolled out new features like AI Overviews and its Search Generative Experience (SGE) . These tools give users instant answers, often without clicking on any website.

This means:

Fewer visits to traditional websites
Lower organic traffic for businesses
Outdated SEO strategies (keyword stuffing, mass-produced content) no longer work

Many agencies are struggling to keep up. But this shift isn’t the end of SEO, it’s just the beginning of a smarter, AI-powered approach.

What Changed: AI and Search Are Now Fully Integrated

Search engines are now using Large Language Models (LLMs) like Gemini, BERT, and MUM to understand user intent and context better than ever.

Instead of looking at just keywords, Google now focuses on:

E-E-A-T : Experience, Expertise, Authoritativeness, and Trustworthiness
Answering full queries within the results page
Rewarding fast, mobile-friendly websites with a clean structure and helpful content
Penalising websites with low-quality AI content

These changes make one thing clear: you need more than just content, you need smart, user-focused platforms.

How Eazi-Business Helps You Win in the AI Era

We’ve been preparing for this shift. Eazi-Business provides partners with technology and support built specifically for the modern SEO landscape.

AI-Ready Website Platform

Our website builder automatically optimises for Core Web Vitals, mobile-first indexing, and lightning-fast performance. All websites are structured for both human users and AI crawlers, giving your clients the best chance to rank higher.

Built-In SEO Tools Powered by AI

From smart keyword suggestions to automated metadata, our system helps you deliver results without needing technical SEO experience. You can now offer services backed by AI-supported features that adjust as Google evolves.

AI-Enhanced Mobile Apps

It’s not just about websites. Our app platform lets you create mobile experiences with built-in AI features like chatbots, appointment automation, and user insights, creating more value for your clients (and more recurring income for you).

Why It Matters for Entrepreneurs

Most local businesses are falling behind in search because they lack the tools and expertise to adapt. That’s where you come in.

By using Eazi-Business’s platform, you can offer:

SEO-compliant websites with structured data and mobile performance
Optimised content designed for both users and AI
Future-ready tools that evolve with Google’s algorithms
AI-powered services that make your offer stand out

You’ll be seen as the expert, and your clients will see results.

Ready to Future-Proof Your Business?

Search is no longer just about keywords. It’s about intent, structure, speed, and smart systems. At Eazi-Business, we combine cutting-edge AI , expert support, and done-for-you services to help you deliver better results, faster.

Whether you're starting from scratch or scaling your existing agency, we’re here to make sure you’re not just keeping up with Google, you’re ahead of it.

Schedule a Free Discovery Call

Let’s talk about how our AI-powered tools can help you launch and grow a smarter digital agency, no tech skills needed.

The Evolution of Business Websites: Why Progressive Web Apps Are Replacing Traditional Sites

Tue, 23 Sep 2025 08:00:08 GMT

The way people interact with websites has changed dramatically over the past few years. Traditional websites are no longer enough to meet modern user expectations. Today’s consumers demand faster load times, app-like experiences, and seamless functionality across devices. That’s why Progressive Web Apps (PWAs) are quickly becoming the go-to solution for forward-thinking businesses

What Are Progressive Web Apps

A Progressive Web App combines the best of both worlds: the accessibility of a website and the functionality of a native mobile app. PWAs load instantly, even with a poor internet connection, and offer features like:

Push notifications
Offline access
Home screen installation
Lightning-fast performance
Mobile-optimised user experience

They work across all devices and don’t require downloads from app stores. For business owners, that means better engagement, more conversions, and lower development costs.

Why Businesses Are Switching to PWAs

PWAs are rapidly gaining popularity, and for good reason. They offer tangible benefits that traditional websites simply can’t compete with:

Speed and performance – PWAs load almost instantly, improving user retention and reducing bounce rates.
App-like experience – Customers get a smooth, app-like interaction without needing to download anything.
Improved SEO – Because PWAs are still technically websites, they can be indexed by search engines, boosting visibility.
Cross-platform compatibility – One build works across desktop, mobile, and tablet.
Cost-effectiveness – PWAs reduce the need for separate mobile apps, saving both time and budget.

Eazi-Business Offers PWAs for Sites and Apps

At Eazi-Business, our platforms for websites and mobile apps are built to support Progressive Web App technology. Whether you’re helping a restaurant, a gym, a salon, or a local retail business, you can deliver a fast, reliable, app-like experience without needing any coding skills.

With our Business-in-a-Box, you can offer:

PWAs for websites and apps using a drag-and-drop builder
Custom features like loyalty programs, push notifications, and booking systems
White-label solutions with your branding
Done-for-you builds handled by our expert fulfilment team

It’s a modern solution for entrepreneurs who want to deliver top-tier results to their clients without getting bogged down in tech.

Ready to Help Businesses Go Beyond Traditional Websites?

Progressive Web Apps are the future of online experiences. With Eazi-Business, you can be at the forefront, offering innovative solutions that clients truly need.

Schedule a Free Discovery Call

Let’s explore how you can launch or scale your digital business with PWAs, full support, and a proven system.

Business Opportunities That Offer Done-for-You Fulfilment

Tue, 16 Sep 2025 08:00:10 GMT

Running your own business is exciting, but doing it all on your own? That’s a different story.

For solo entrepreneurs, juggling everything from sales and marketing to service delivery and customer support can quickly lead to overwhelm. And as your client base grows, so does the demand for time, energy, and expertise.

That’s why more and more entrepreneurs are seeking business models that offer done-for-you fulfilment , systems that let them scale without sacrificing quality or burning out.

The Challenge of Scaling Solo

When you’re a one-person business, there’s a natural limit to what you can do. You can only:

Manage so many projects at once
Build so many websites or apps
Respond to so many emails
Learn so many new skills

Eventually, quality begins to slip, deadlines get missed, and growth slows. This isn’t because you’re not capable, it’s because you’re doing everything alone.

That’s where the power of done-for-you fulfilment comes in.

The Solution: Fulfilment-Backed Business Models

A business opportunity that includes fulfilment support allows you to focus on what you do best , whether that’s sales, building relationships, or growing your brand.

With fulfilment support in place, you get:

More time to find new clients and grow your revenue
Consistent quality from skilled professionals
The ability to scale without hiring a team or outsourcing to unknown providers
Peace of mind knowing delivery is handled by experts

This is especially valuable in digital services, where clients expect fast turnaround and high performance.

Eazi-Business: Done-for-You That Delivers

At Eazi-Business, we’ve built our entire model around helping entrepreneurs launch and grow with ease . That includes done-for-you fulfilment across all core services:

Mobile App Builds: Your client needs a custom mobile app? We’ll build it.
Website Development: Our team delivers lightning-fast, modern websites with built-in SEO tools.
Custom Development: Need something bespoke? We have developers on hand.
Ongoing Support: From updates to edits, we help you deliver post-launch care.

While you focus on building relationships and growing your brand, we work behind the scenes to deliver high-quality services under your name and brand.

Summary

Going solo doesn’t mean doing it alone. If you’re looking to start or scale a business without the overwhelm, choosing a business opportunity with built-in fulfilment is a smart move.

With the right support, you can scale faster, deliver consistently, and enjoy the freedom of entrepreneurship, without working around the clock.

Ready to Build and Scale Your Own Digital Agency From Anywhere?

Let’s talk about how Eazi-Business can help you build a scalable, fulfilment-backed business from day one .

Schedule a Free Discovery Call

Your clients get world-class service.

You get time, freedom, and peace of mind.

Meet Eazi-Apps at The National Franchise Exhibition 2025

Thu, 11 Sep 2025 13:40:59 GMT

We’re thrilled to announce that Eazi-Apps will be exhibiting at The National Franchise Exhibition at the NEC Birmingham on 3–4 October 2025.

This is your opportunity to meet our team in person and discover how you can launch a successful technology business with no technical experience required. You’ll find us at Stand LC30.

The past 12 months have been transformational for both Eazi-Apps and the mobile app industry. With AI tools and cutting-edge software changing the way businesses connect with customers, there has never been a better time to start your own app business.

Our proven model allows you to create powerful mobile apps without writing a single line of code. Plus, with our unique ‘ Brand-in-a-Box’ service , we can even design a custom brand for your new business, giving you everything you need to launch quickly and confidently.

At Eazi-Apps, we’ve developed a business model that helps entrepreneurs earn substantial upfront fees, while also building recurring income streams. This means you can create financial stability and long-term growth, all while enjoying the flexibility of working from anywhere in the world.

The exhibition is also a fantastic opportunity to connect with other experts in the franchising industry. You’ll be able to hear from the British Franchise Association , meet funding providers, and gain impartial advice to guide your journey into business ownership.

Book your FREE ticket

Both our CEO, Priyesh, and members of the Eazi-Apps team will be on hand throughout the event. Come and say hello at Stand LC30. We are looking forward to meeting you!

Strategies to Scale a Local Digital Agency Remotely

Tue, 09 Sep 2025 09:01:28 GMT

In a world where digital transformation is no longer optional, local businesses are turning to digital agencies for everything from websites and SEO to mobile apps and social media marketing. For entrepreneurs launching their own agency, the ability to scale remotely opens up exciting possibilities: lower overheads, location freedom, and a broader client base.

But how do you actually scale a local digital agency, especially if you’re starting out solo and working from home? The answer lies in systems, strategy, and smart service design.

1. Build Systems That Run Without You

The key to scaling is standardisation. Create repeatable systems that allow you to deliver services efficiently, whether you’re handling five clients or fifty. Focus on:

Templates for proposals, reports, and onboarding
Project management tools (like Trello, Asana, or ClickUp)
Client communication SOPs (Standard Operating Procedures) to reduce back-and-forth

Systematising early prevents chaos as you grow and gives clients a smooth, professional experience from day one.

2. Outsource Fulfilment and Admin

You don’t need to do everything yourself. In fact, trying to will stall your growth.

Hire freelancers or white-label providers for design, development, SEO, or content creation.

Use virtual assistants for admin tasks like invoicing, scheduling, and inbox management.

Consider automation tools for proposals, CRM, email follow-ups, and social posting.

This allows you to focus on sales, strategy, and client relationships,the real growth levers.

3. Niche Down and Own Your Market

Trying to serve everyone can dilute your message. Instead, focus on a local niche where you can become the go-to expert.

For example:

Restaurants and cafes
Fitness studios
Trades and home services
Local non-profits

Position yourself as the specialist in that field. Tailor your messaging, case studies, and solutions to their unique challenges. Word-of-mouth spreads faster when you’re deeply relevant to a specific group.

4. Offer Packages Instead of Projects

Project-based work often leads to income unpredictability. Transitioning to packages allows you to:

Productize your services (e.g. website + SEO + monthly updates)
Create monthly recurring revenue (MRR) streams
Make pricing transparent and easier to sell

Design 2–3 tiered packages that include various features and levels of service. This gives clients clear options and you a more stable income.

5. Upsell High-Value Add-Ons

Scaling isn’t just about new clients; it’s also about increasing revenue per client. After your initial sale, offer valuable add-ons such as:

SEO services to boost visibility and local search rankings
Online booking systems for service businesses
Reputation management and review generation tools
Loyalty programs or referral systems
E-commerce setu p for local retailers or food services
Social media scheduling and automation
Email marketing & CRM tools to drive repeat engagement

These are easy wins for clients and high-margin for you, especially when managed through streamlined systems.

6. Leverage Remote Networking and Partnerships

Just because you're scaling remotely doesn't mean you’re doing it alone.

Join local business networks virtually
Attend remote industry meetups and masterminds
Partner with other agencies for cross-referrals
Collaborate with local influencers, consultants, or content creators

Your agency might be remote, but your relationships should be real and active.

Summary: You Don’t Need Experience, You Need the Right Support

Launching and scaling a digital agency remotely is easier than ever. With the right systems, tools, and strategies, even first-time entrepreneurs can grow a business that generates income, impact, and freedom.

From fulfilment support and sales templates to recurring revenue models and expert mentorship, resources are available that remove the guesswork and fast-track your success.

Ready to Build and Scale Your Own Digital Agency From Anywhere?

Let’s explore how you can get started, even if you’re new to the industry.

Book a Free Call and take the first step toward launching a scalable, flexible business on your terms.

Mastermind Sessions: The Secret to Staying Motivated as a Solo Business Owner

Mon, 01 Sep 2025 08:00:15 GMT

Starting a business on your own can be one of the most exciting and isolating journeys you’ll ever take. While the freedom and flexibility are huge advantages, going solo often comes with unexpected challenges:

Who do you bounce ideas off?
Who keeps you accountable?
What do you do when motivation dips?

That’s where mastermind sessions come in and why they’ve become one of the most powerful tools for entrepreneurial growth.

What Is a Mastermind Session?

A mastermind is a small, focused group of like-minded entrepreneurs who come together to:

Share strategies
Solve problems
Support each other
Stay accountable
Celebrate wins

Think of it as a boardroom of trusted peers where you can get clarity, inspiration, and practical advice all in a safe, supportive space.

Some of the most successful entrepreneurs in the world credit masterminds as the turning point in their journey. Because even when you’re working for yourself , you don’t have to work by yourself .

The Eazi-Business Mastermind Advantage

At Eazi-Business, we know that real success doesn’t come from tools alone it comes from connection and community . That’s why we host regular mastermind sessions for our global network of partners.

Led by our CEO and senior team, Eazi-Business Masterminds give you direct access to:

Proven strategies from experienced entrepreneurs
Live Q&A and real-time feedback
Mindset tools to stay on track
Tactical insights for winning new clients
Community support from people on the same journey

Whether you're just starting out or already landing clients, these sessions are designed to help you stay motivated, make better decisions, and grow faster .

And they’re not just a one-off, they’re a regular part of your Business-in-a-Box .

Why They Work

These masterminds give you a rhythm of consistent growth. They help you:

Keep momentum
Learn from real-world experiences
Get answers to tough questions
Build confidence and clarity
Connect with a network that actually understands what you're building

You Don’t Have to Do It Alone

Being your own boss is liberating, but it can also feel like you're figuring it all out from scratch. With Eazi-Business, you get access to expert training, fulfilment support, marketing materials, and yes, a powerful mastermind network that’s here to help you thrive.

Share strategies
Solve problems
Support each other
Stay accountable
Celebrate wins

Think of it as a boardroom of trusted peers where you can get clarity, inspiration, and practical advice all in a safe, supportive space.

Want to see what’s possible when you surround yourself with the right people?

Book a Free Call and ask us about our Mastermind Sessions.

Let’s make sure you’re not just going further, but going together.

How to Become the Go-To Digital Expert in Your Local Area

Mon, 25 Aug 2025 08:00:11 GMT

In today’s competitive economy, small businesses need more than just a good product or service — they need a strong digital presence to stay relevant and grow. But many don’t know where to start. That’s where you come in.

Becoming a trusted digital expert in your local community isn’t just a great business opportunity — it’s a powerful way to build lasting relationships, create impact, and grow a reputation that fuels itself through word-of-mouth.

The Power of Local

While global opportunities are expanding, local markets remain some of the most untapped and loyal customer bases for digital entrepreneurs. From cafés and gyms to real estate agents and beauty salons — many of these businesses are still struggling with:

Outdated websites
Poor search visibility
No mobile app presence
Weak online reputation

These businesses want help. And more importantly, they want help from someone who understands the local market, speaks their language, and can offer hands-on guidance.

Positioning yourself as the digital expert in your area means you become the go-to person every time a business needs online support.

Why Local Experts Win

Local business owners prefer to work with someone they can trust — someone who gets the area, the audience, and their pain points. When you deliver real results, you’ll unlock:

Word-of-mouth referrals
Repeat business
Deeper, long-term client relationships
Increased authority in your niche

Best of all? You don’t need to be a tech wizard. What you really need is the right system, proven tools, and ongoing support — and that’s where Eazi-Business comes in.

Eazi-Business: Your Shortcut to Local Success

At Eazi-Business, we provide everything you need to launch and grow your own digital agency — all under your own brand. With our Business-in-a-Box , you’ll be able to offer local businesses high-demand services like:

Mobile apps
Lightning-fast websites
SEO & Google rankings
Reputation management
Social media & lead generation tools

And the best part? You can do it all without coding or technical experience. Whether you want to build solutions yourself or have us do the fulfilment for you, you’ll have full control and freedom to scale at your pace.

Build More Than a Business — Build a Legacy

With access to:

Live training and expert mentoring
A powerful CRM and lead-gen tool
Done-for-you marketing materials
A global community and mastermind sessions

You won’t just be selling digital products — you’ll be building a brand that local businesses trust and recommend.

Start Building Your Local Empire

Want to learn how Eazi-Business can help you become the go-to digital expert in your area?

Let’s build your reputation, your income, and your impact — one client at a time.

The Best Low-Cost Business Models with High Profit Margins in 2025

Tue, 19 Aug 2025 08:00:10 GMT

In 2025, starting a business no longer means investing your life savings, renting office space, or hiring a large team. Thanks to rapid advances in technology, low-cost, high-profit business models are more accessible than ever, especially for digital entrepreneurs.

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Technology Has Levelled the Playing Field

It wasn’t long ago that launching a tech-driven business required thousands in upfront costs and a background in software development. Entrepreneurs were limited to traditional models — retail shops, service-based gigs, or franchise investments, often with thin margins and long hours.

But today, the landscape is different.

Low and no-code platforms, cloud-based tools, and white-label solutions have eliminated many of the old barriers. Now, individuals can start scalable, service-driven businesses that are not only affordable but also highly profitable, all without needing technical expertise.

Why Digital Services Are the Smart Choice

Digital products and services are in demand. Local businesses, especially small and medium-sized ones, urgently need to improve their online presence to remain competitive.

Here are just a few of the high-margin services you can offer:

Mobile apps for restaurants, salons, events, and more
Lightning-fast websites that boost credibility and customer trust
SEO tools to help businesses get found on Google
Reputation management and social media marketing to grow awareness
Booking systems , loyalty programs, and eCommerce integrations

These are value-driven services businesses are willing to pay for, and they cost very little to deliver when you have the right systems in place.

Eazi-Business: A Proven Low-Cost, High-Profit Model

At Eazi-Business, we’ve built a business model around simplicity, flexibility, and scalability. Our Business-in-a-Box provides everything you need to launch quickly and grow sustainably — even if you're starting from zero.

Here’s how we help entrepreneurs succeed:

Low cost of entry – Start without taking on debt or hiring a team
High margins – Digital services scale easily and require little overhead
Work from anywhere – All you need is a laptop and an internet connection
No tech experience required – Use our drag-and-drop platforms and expert
Done-for-you fulfilment – Focus on sales while our team builds for your clients
White-labelling – Operate under your own brand while we work in the background
Training and mentoring – Get live onboarding, personal guidance, and a full support system

Entrepreneurs using Eazi-Business have helped thousands of companies modernise their digital presence and have built thriving businesses in the process.

The Future of Business Is Simple, Lean, and Smart

In 2025, the smartest business models are the ones that combine:

Low risk
Minimal setup
Scalable digital services
Strong recurring revenue potential

Eazi-Business brings all of this together in one complete package, giving you the chance to launch your own tech business, without the tech headache.

Ready to Start Your Own High-Margin Business?

Let’s talk about how you can get started.

You bring the ambition — we’ll provide the tools, training, and support to make it happen.

The Rise of the Remote Entrepreneur: How Flexible Businesses Are Redefining Success

Mon, 11 Aug 2025 16:03:33 GMT

In recent years, the world of work has undergone a profound transformation. From rigid 9-to-5 schedules to borderless digital careers, entrepreneurship is no longer tied to a desk or a location. Remote entrepreneurship is on the rise, and it’s reshaping what success looks like.

Why the Remote Lifestyle Is So Appealing

Entrepreneurs today want more than just income. They’re looking for:

Freedom to choose when and where they work
Control over their time, clients, and direction
Balance between personal life and professional growth
The purpose of building something of their own

Whether it’s working from a beachfront café, managing your day around family time, or scaling a business without the stress of commuting, remote entrepreneurs are redefining success on their own terms.

Technology Has Made It Possible

Thanks to cloud platforms, online collaboration tools, and low-code tech, starting a business no longer requires massive overheads or technical expertise. Digital entrepreneurs can launch and manage their entire business from a laptop, often with nothing more than Wi-Fi and a solid business model.

Enter Eazi-Business: Your Launchpad to a Location-Free Career

Eazi-Business was built for the modern entrepreneur — someone who wants to create impact and income without being chained to a location.

With our award-winning Business-in-a-Box , you can:

Launch a mobile app and website business from home — or anywhere in the world
Work flexible hours that suit your lifestyle
Offer in-demand services like apps, websites, SEO, and more to clients locally or globally
Use our fulfilment team to build for you while you focus on client relationships
Brand the business as your own, we operate behind the scenes as your support engine
Tap into high-margin digital services without technical experience
You’ll also have access to expert mentoring, live training, and a ready-made marketing hub, so you’re never building alone.

What Does Remote Success Look Like?

It looks like Renee , who built a successful digital business while raising a family.

It looks like Dominic , who traded the corporate commute for a business he can run from his kitchen table.

It looks like you — choosing freedom over burnout, flexibility over rigidity, and purpose over pressure.

Ready to Build a Business That Works Around Your Life?

Let’s talk about how you can start your journey.

Your office could be anywhere. Your schedule could be yours.

Success is no longer a place — it’s a lifestyle.

How to Turn Your Business Ambition into Action — Even If You're Starting from Zero

support@eazi-sites.com (Eazi Business) — Tue, 08 Jul 2025 08:00:12 GMT

Everyone dreams of starting their own business — but turning that dream into a reality is where most people get stuck. Whether it’s fear, lack of knowledge, or not knowing where to begin, many aspiring entrepreneurs stall before they even start.

But here’s the truth: you don’t need years of experience or a technical background to build a successful digital business. All you need is ambition, the right support, and a proven system to guide you

At Eazi-Business, we’ve helped hundreds of people make the leap from ambition to action — and the results speak for themselves:

Real People, Real Results

Case study 1:

What started as a part-time venture turned into a full-time business generating over $119,000 in Year 7 . By focusing on customer relationships and upselling, this partner scaled their business through consistency and care.

Case study 2:

This Eazi-business partner built a thriving digital business with £262,000 turnover in just five years — without a technical background. They focused on helping retail and hospitality clients establish an online presence and generated outstanding results.

Case study 3:

15 digital projects across beauty, sports, and radio delivered £85,000 turnover with a 79% profit margin — working just 20 hours per week. This proves that focus, flexibility, and the right tools are a recipe for real income and freedom.

How Eazi-Business Helps You Get Started

With Eazi-Business, you gain access to a full ecosystem designed to turn ambition into success:

Business-in-a-Box model with full training and support
Proven sales and marketing tools to win clients from day one
Ongoing mentorship through Mastermind and Partner Sessions
Constant innovation with new technology and AI-powered solutions

You bring the ambition — we provide everything else.

Ready to take the first step?

Contact Eazi-Business today and discover how we can help you build a successful digital agency — no previous experience required.

Schedule a Call

SEO Isn’t Dead: How Local Businesses Still Rely on Organic Traffic

support@eazi-sites.com (Eazi Business) — Tue, 01 Jul 2025 08:00:04 GMT

Despite the rise of AI, paid ads, and social media noise, one thing remains true: businesses still need SEO to stay visible and competitive — without burning through their marketing budget.

If you’re considering launching a digital agency, SEO isn’t a thing of the past. It’s a smart, sustainable revenue stream that’s evolving with technology — and there’s a huge market of local businesses still relying on it.

Why SEO Still Matters in 2025

1. Local search drives real results

Most consumers still turn to Google when looking for nearby products and services. If a business isn’t showing up, they’re missing out on daily leads.

2. AI is reshaping SEO — not replacing it

AI-powered tools can now help optimise websites faster than ever: from keyword suggestions to auto-generating image alt tags. But businesses still need experts to apply these tools effectively.

3. SEO brings long-term ROI

Unlike ads that stop the moment you pause spend, good SEO keeps working for months — bringing in traffic without additional cost.

4. Small businesses want affordable growth

SEO offers visibility without the high costs of paid ads. For many local businesses, it’s the most cost-effective way to get found.

Eazi-Business: Your SEO Advantage

With Eazi-Business, partners get access to powerful AI-driven SEO tools that make delivering results easier — no prior experience required.

From keyword generation and content editing to local optimisation features like page titles, meta descriptions, and image alt tags, the platform is built to help partners deliver high-quality SEO services quickly and confidently.

Plus, partners receive full training , including sales techniques, client strategies, and tech walkthroughs through Mastermind Sessions and ongoing Partner Sessions — so you’re never on your own.

Ready to turn SEO into income?

With Eazi-Business, you can start offering SEO services that help local businesses grow — and build a steady revenue stream for yourself.

Schedule a Call

How to Find Your First Clients as a Digital Agency Owner

support@eazi-sites.com (Eazi Business) — Tue, 24 Jun 2025 08:00:05 GMT

Starting a digital agency is exciting — but let’s be honest, landing your first few clients can feel like the biggest hurdle. The good news? It doesn’t have to be. Whether you're launching a website, mobile app, or SEO business, there are proven ways to find clients even if you're starting from scratch.

1. Start with Your Network

Friends, family, past colleagues — these are often your most overlooked opportunities. Let them know what you're offering and who you help. It’s not about hard selling; it’s about being visible and helpful.

2. Target Local Businesses

Small and medium-sized businesses in your area are always looking to improve their digital presence. Walk into local shops or drop a friendly message — many of your first clients will come from real conversations, not cold calls.

3. Use Value-Based Outreach

Instead of asking if someone needs a website, try offering insights:

“I noticed your website isn’t mobile-friendly — would you like a free report on how that could affect customer experience?”

This approach builds trust and positions you as a helpful expert rather than a salesperson.

4. Leverage Online Communities

Facebook groups, LinkedIn, and local business forums are full of people looking for digital help. Share value, answer questions, and subtly promote your services.

How Eazi-Business Helps You Land Your First Client (and Many More)

The Eazi-Business model is built to help you succeed — not just with tools, but with a clear pathway to growth.

Sales Training & Support
Learn how to pitch, present, and close deals with full support from experienced trainers.

Mastermind Sessions With CEO
Collaborate with other entrepreneurs to explore real sales tactics, mindset strategies, and growth frameworks that work.

Partner Sessions & Tech Updates
Stay ahead with the latest tools, product updates, and powerful features that give you an edge when talking to potential clients.

Powerful Technology = Easier Sales
With mobile apps, websites, SEO, and more — all under one roof — you’ll have a strong value proposition that makes saying “yes” easy for clients.

You don’t need experience — you need the right support.

With Eazi-Business, you're never starting alone. You’re joining a growing global network with a system designed to help you win your first client — and scale from there.

Ready to get started? Let’s grow your digital agency — together.

Recurring Revenue: Why Subscription-Based Services Are the Future of Entrepreneurship

support@eazi-sites.com (Eazi Business) — Tue, 17 Jun 2025 09:47:31 GMT

For modern entrepreneurs, building a sustainable business model is no longer just about chasing the next big sale. The future belongs to recurring revenue — a model that allows you to earn predictable, ongoing income month after month. And for those looking to build freedom, flexibility, and financial stability, it’s a game-changer.

Why Recurring Revenue Matters

The traditional one-time sale model leaves entrepreneurs constantly hunting for new clients. It’s unpredictable, energy-draining, and ultimately limits growth. Recurring revenue flips that model on its head. Here’s why it’s quickly becoming the go-to strategy for successful entrepreneurs:

1. Predictable Income = Financial Stability

With recurring revenue, you’re not starting from zero every month. This financial consistency makes it easier to plan ahead, invest in growth, and build a more resilient business.

2. Increased Customer Lifetime Value

Subscription-based models focus on long-term relationships. Rather than one-off transactions, clients engage with your services continuously, increasing their lifetime value and your long-term profits.

3. Scalability Without More Hours

Recurring models allow you to grow revenue without working more hours. With systems in place, you can serve more clients without a matching increase in workload.

4. Stronger Business Valuation

Recurring income streams are highly attractive to investors and potential buyers. A business with predictable, recurring revenue often commands a higher valuation.

5. Customer Loyalty and Retention

When clients subscribe to ongoing services, they’re more likely to remain loyal, especially if you continue delivering value. This makes marketing and retention far more efficient.

Digital Services: The Perfect Subscription Model

Today, small and local businesses are under pressure to stay visible and competitive online. That’s where digital services come in — and where the opportunity for entrepreneurs truly shines.

From mobile apps and websites to SEO and social media management, these services naturally lend themselves to monthly retainers. Businesses need ongoing support, updates, and optimisations, and they’re willing to pay for it.

How Eazi-Business Helps You Build a Recurring Revenue Model

Eazi-Business provides everything entrepreneurs need to launch a profitable digital agency — without prior technical experience. Whether you're offering mobile apps, websites, SEO, or digital marketing , you’re not just delivering a product — you’re opening the door to recurring income .

As a partner, you can charge one-off setup fees and in addition build monthly revenue streams through:

App hosting and updates
Website maintenance and support
Ongoing SEO and analytics
Social media and reputation management
Add-on services and upselling

This means you're not chasing sales every month — you're building a client base that pays you consistently.

Final Thoughts

The subscription economy is here to stay. Whether it's streaming services, fitness apps, or digital business tools, consumers and businesses are embracing ongoing value over one-off purchases. As an entrepreneur, tapping into this shift isn’t just smart — it’s essential.

If you're ready to start your own business and create long-term income through digital services, Eazi-Business gives you the tools, training, and support to succeed — even if you’re starting from zero .

Want to learn more? Reach out today and discover how to build a recurring revenue business that puts you in control.

The Tools You Need to Start a Digital Agency from Scratch in 2025

support@eazi-sites.com (Eazi Business) — Tue, 03 Jun 2025 07:00:01 GMT

For anyone launching a digital agency today, the smartest move is to start with a business-in-a-box solution like Eazi-Business.

It’s not just a tool—it’s a complete solution built to help entrepreneurs hit the ground running, even with no prior tech experience.

Here’s the streamlined, modern tech stack Eazi-Business recommends for new agency owners:

1. Launch Pack: Eazi-Business

At the heart of the agency is Eazi-Business—al solution offering ready-to-sell mobile apps, loyalty systems, booking tools, and more. It also includes:

Pre-built marketing assets
Sales training and scripts
Built-in unlimited support
A scalable business model

It provides everything needed to start serving clients immediately—with no coding required.

2. Website & Branding Tools

Eazi-Business includes fully customisable, conversion-focused website templates to help you establish a strong online presence from day one.

To support your branding, the platform also provides:

A dedicated brand management system where you can edit and personalise your marketing materials
Ready-to-use sales collateral , including brochures, proposals, and visuals
Access to branded content you can adapt for your market and audience

Everything is designed to save time and ensure your business looks professional across every touchpoint.

3. Client Management & CRM Tools

Once leads start coming in, staying organized is essential. That’s why Eazi-Business includes its own fully integrated CRM system—not just for tracking prospects, but for managing the full client journey.

As part of business-a-box, partners get access to:

A Sales Center to manage leads, track pipelines, and follow up effectively
A Business Center for onboarding, support tracking, and long-term client management

4. Proposal & Contract Software

Professional agencies use tools like Better Proposals or PandaDoc to send branded, sign-able offers. Eazi-Business also provides editable templates to save time and speed up the sales process.

In Summary:
There’s no need to stitch together dozens of disconnected tools.
With Eazi-Business, entrepreneurs get the platform, products, training, and support needed to launch a digital agency and stay ahead of the competition.

The tools are ready. The opportunity is real. It’s time to build.

What to Put on Your Website Homepage to Win Clients

support@eazi-sites.com (Eazi Business) — Tue, 27 May 2025 07:00:11 GMT

Your homepage is your agency’s first handshake.

If it’s unclear, cluttered, or generic—you’re losing potential clients in seconds. Here's what your homepage actually needs to convert visitors into leads.

1. A Headline That Tells Them What You Do

“Helping local businesses grow with mobile apps and digital tools.”

Make it specific, client-focused, and benefit-driven. If it could apply to anyone, it applies to no one.

2. A Strong Subheadline That Builds Trust

“Trusted by 1,000+ entrepreneurs across 20 countries.”

This is your social proof shortcut. Numbers work. So do logos and testimonials.

3. A Visual That Shows the Result

Use mockups, screenshots, or lifestyle photos. Help visitors see what they’ll get—a mobile app, a dashboard, a website, a client smiling.

4. A Short List of Benefits (Not Features)

Launch your digital presence fast
No tech skills required
Support and tools included
Keep it tight. Think “what’s in it for me?” from the client’s point of view.

5. A Clear Call to Action (CTA)

“Book a free call”
“Get your launch pack”
“See what’s possible”

CTAs should stand out visually and be repeated 2–3 times on the page.

6. A Simple Contact Form or Button

Make it easy to get in touch or book. Remove friction. Don’t ask for more than name, email, and one question.

Pro tip: You don’t need to design from scratch.

The Eazi-Business Business-in-a-Box gives you ready-made homepage templates with proven structure, persuasive copy blocks, and branding flexibility.

Use our pre-built website framework to launch with confidence and convert faster.

Profitable Services You Can Offer as a Digital Agency (That Clients Actually Want)

support@eazi-sites.com (Eazi Business) — Tue, 20 May 2025 07:00:15 GMT

Not all agencies need to offer “everything.”

In fact, niching down can make your services more profitable, easier to sell, and faster to deliver. Whether you're starting solo or building a team, here are five in-demand, low-overhead services you can offer right now.

1. Mobile Apps for Local Businesses

According to Statista, mobile apps generate over 250 billion downloads annually—and local businesses are catching on. Offer restaurant apps, booking apps, or loyalty apps without writing a single line of code using white-label tools.

Great for: salons, gyms, restaurants, consultants

2. Local SEO + Google Business Optimisation

46% of all Google searches are looking for local information. Yet most small business owners don’t know how to optimise their online presence. Your agency can fill that gap with packages that improve local rankings and map visibility.

3. Loyalty & Retention Programs

Returning customers spend 67% more than new ones (HubSpot). Help your clients launch digital loyalty programs that drive repeat visits and long-term engagement.

Use digital stamp cards, point systems, or app-exclusive perks.

4. High-Converting Web Design

Forget custom coding. Using premium templates and proven structures, you can deliver sleek, goal-driven websites that turn visitors into customers—fast.

Focus on conversions, mobile usability, and clear CTAs.

5. Push Notifications & Smart Messaging

With 90%+ open rates, push notifications outperform email for local offers and time-sensitive updates. You can set these up as an automated, recurring service.

And here's the best part:

With the Eazi-Business Business-in-a-Box , you get pre-built tools, app templates, and a full training program—so you can launch these services immediately without technical skills.

Start your niche digital agency today—with everything ready to go.

7 Signs You’re Ready to Start Your Own Digital Business

support@eazi-sites.com (Eazi Business) — Mon, 12 May 2025 10:15:53 GMT

Wondering if now’s the time to start your own business?

The answer might be yes—especially if you’re seeing signs that you’re ready to move from idea to action. Whether you’re a side-hustler, freelancer, or career changer, these clues could mean you’re more prepared than you think.

1. You notice digital gaps everywhere
You can’t help spotting outdated websites or missed marketing opportunities—and imagining how you'd fix them.

2. Friends come to you for digital help

You’re the go-to person for advice about websites, branding, or online tools. That’s demand in disguise.

3. You want to take control of your income and time

You're done clocking in and out—you want freedom, flexibility, and a business that works for you.

4. You’ve already dabbled in freelance work

Maybe you’ve done some small projects. That’s proof you can deliver value.

5. You’re passionate about solving real problems

You love thinking through how to help businesses grow and get better results online.

6. You want to build something scalable

Not just work more hours—build systems that let you grow.

7. You’re already learning about tools, trends, and digital strategies

You follow creators, bookmark startup ideas, and read blogs like this one.

If you’ve seen yourself in any of these signs—you're not just ready. You're overdue.

With Eazi-Business’s Business-in-a-Box , you get everything you need to get started and get ahead of the competition:

Ready-to-sell digital products
Complete launch training
Marketing assets
Ongoing support

Get started today and launch smarter.

Eazi-Business at the International Franchise Show 2025 – Meet Us in London!

support@eazi-sites.com (Eazi Business) — Tue, 25 Mar 2025 15:34:00 GMT

The International Franchise Show 2025 is the ultimate event for aspiring entrepreneurs, and Eazi-Business is excited to be part of it! Join us at Stand 575 at ExCeL London on April 11-12, 2025 , for an exclusive opportunity to meet our team, discover our business model, and learn how you can launch your own digital agency with no prior experience.

Why You Can’t Miss This Event

This is your chance to get up close and personal with Eazi-Business. If you’ve ever considered starting your own business, this event is the perfect time to explore your options. Here’s what you can expect when you visit us:

1. Meet the Team in Person

Connect with the people behind Eazi-Business. Our team will be on hand to answer all your questions, discuss your business goals, and show you how our franchise model works.

2. Gain Insider Knowledge

Learn what makes a successful digital agency and how you can position yourself for success in a high-demand industry. We’ll be sharing valuable insights and proven strategies to help you thrive.

3. Exclusive Event Insights

Hear firsthand success stories from our franchisees and learn how others have built profitable businesses with the support of Eazi-Business.

4. No Registration Needed – Just Drop By!

Unlike many events that require pre-registration, visiting our stand is easy. Just stop by Stand 575 and start your journey toward business success. No registration is required!

Take the First Step Toward Your Own Business

The International Franchise Show is your gateway to becoming your own boss, and Eazi-Business makes it easier than ever. Whether you’re looking for a career change, a side hustle, or a full-scale business, we’ll show you how you can succeed with our support.

Join us on April 11-12, 2025, at ExCeL London, Stand 575. We can’t wait to meet you!

Learn more about the event here .

Unlocking Digital Gold: The Top Services Entrepreneurs Can Offer Local Businesses

support@eazi-sites.com (Eazi Business) — Tue, 04 Mar 2025 09:00:01 GMT

The digital revolution has created a wealth of opportunities for entrepreneurs. Local businesses increasingly recognise the need to embrace digital tools, and they’re searching for experts to help them navigate the transition. By offering key digital services, you can build a profitable business while empowering local companies to thrive online.

Top Digital Services Entrepreneurs Can Offer

Custom Website Development
A professional website is the cornerstone of any business’s online presence. Entrepreneurs can cater to local businesses by creating user-friendly, responsive websites that showcase their products and services effectively.
Search Engine Optimisation (SEO)
SEO ensures businesses are easily discoverable online. Providing SEO services helps local businesses rank higher on search engines, driving organic traffic and increasing sales.
Custom Mobile Apps
With 70% of consumers preferring apps to interact with businesses, developing custom mobile apps can provide clients with a direct communication channel, loyalty programs, and improved customer engagement.
Social Media Management
Social media platforms are crucial for building brand visibility. Entrepreneurs can offer content creation, ad management, and audience engagement to help businesses grow their online following.
E-commerce Integration
As online shopping continues to rise, helping local businesses transition to e-commerce platforms can unlock new revenue streams for both you and your clients.

Eazi-Business: Your Partner in Digital Success

Eazi-Business provides all the tools and training entrepreneurs need to offer these services without any previous experience. With our cutting-edge technology and comprehensive support, you can confidently launch a business that empowers local companies to succeed online.

The demand for digital services is only growing. Entrepreneurs who step into this space can build thriving, scalable businesses while supporting local companies in their digital transformation.

Start Your Digital Services Business Today

Contact Eazi-Business today to discover how you can launch your own digital services business with no technical experience. Empower local businesses and build a successful future!

The Rising Demand for E-commerce Solutions: How Entrepreneurs Can Capitalise

support@eazi-sites.com (Eazi Business) — Tue, 25 Feb 2025 16:45:00 GMT

With more businesses moving online, the demand for e-commerce solutions is at an all-time high. Consumers now expect seamless online shopping experiences, driving local businesses to adopt e-commerce platforms. For entrepreneurs, this creates a golden opportunity to offer powerful e-commerce services that help businesses grow while establishing a profitable venture

Why E-commerce is Booming

Consumer Preferences Are Changing
Shoppers are prioritising convenience, with online shopping becoming their go-to.
Local Businesses Are Adapting
Brick-and-mortar stores are embracing e-commerce to reach more customers and stay competitive.
Recurring Revenue Opportunities
E-commerce solutions require ongoing updates, optimisation, and support, providing a steady income for service providers.

How Entrepreneurs Can Capitalise on E-commerce Demand

Offer Comprehensive E-commerce Solutions
Entrepreneurs can stand out by providing end-to-end services, from website and app development to payment integration and product management.
Leverage Ready-Made Platforms
Eazi-Business equips entrepreneurs with powerful e-commerce tools for both apps and websites, making it easy to deliver customised solutions.
Focus on Value
Help businesses increase sales with features like analytics, promotions, and personalised shopping experiences.

Eazi-Business: Your Partner in E-commerce Success

With Eazi-Business, entrepreneurs can access user-friendly, scalable e-commerce platforms designed for websites and mobile apps. The technology and training provided allow you to deliver impactful solutions, even without technical experience.

Ready to start your own e-commerce service business? Contact Eazi-Business today to learn how our tools and training can help you deliver exceptional results and grow your business.

From One-Time Projects to Lifetime Clients: Secrets of a Successful Digital Service Provider

support@eazi-sites.com (Eazi Business) — Tue, 18 Feb 2025 16:30:08 GMT

For digital service providers, the difference between success and stagnation lies in creating long-term value for clients. Moving beyond one-time projects and building lifetime client relationships can transform your business into a reliable, recurring revenue model. Entrepreneurs who master this approach can achieve sustainable growth while helping their clients succeed in an ever-changing digital landscape.

Secrets to Building Lifetime Client Relationships

Offer Value-Added Services
Transition from one-off solutions to comprehensive service packages. For example, pairing a custom website with ongoing SEO, hosting, or maintenance ensures clients rely on your expertise.
Communicate Regularly
Keep clients informed with regular updates on performance metrics, analytics, and recommendations for improvements.
Be a Trusted Partner, Not Just a Vendor
Position yourself as an advisor who helps businesses grow rather than just a service provider completing tasks.
Upsell with a Purpose
Introduce clients to additional services that genuinely address their pain points, such as mobile app development or local SEO solutions.
Deliver Exceptional Customer Support
Providing reliable, ongoing support builds trust and fosters loyalty, encouraging clients to stick with you for the long term.

Eazi-Business: Helping Entrepreneurs Build Lifetime Client Relationships

With Eazi-Business, entrepreneurs can access all the tools and training they need to provide ongoing services like hosting, SEO, and app development. Even without technical experience, you can deliver top-tier solutions that keep clients returning for more.

The key to thriving as a digital service provider lies in nurturing lifetime client relationships. By offering consistent value and maintaining strong partnerships, you can turn your business into a profitable, sustainable venture.

Ready to Build Your Digital Service Empire?

Take the first step toward building a successful digital service business. Contact Eazi-Business today and discover how our technology and training can help you transform one-time projects into lifetime partnerships.

Introducing the New Eazi-Apps CMS: A Game-Changer for App Development

support@eazi-sites.com (Eazi Business) — Mon, 17 Feb 2025 13:24:26 GMT

In today’s fast-paced digital world, businesses need powerful tools to create, manage, and optimise mobile applications efficiently. That’s why we’re excited to introduce the new Eazi-Apps CMS —a next-generation platform designed to streamline app development like never before. Built-in collaboration with a leading technology partner, this enhanced system offers cutting-edge features, improved usability, and exclusive benefits for our partners.

What is Eazi-Apps?

Eazi-Apps is a global leader in mobile app development, empowering businesses across 40+ countries to enhance customer engagement, increase sales, and build stronger brand loyalty. Our intuitive platform enables entrepreneurs and agencies to create high-quality mobile apps without the need for extensive coding knowledge.

With the launch of our new CMS, we’re taking app development to the next level—providing more customisation, better integration, and a seamless user experience.

Why the New CMS Stands Out

1. AI-Powered Features to Streamline App Building

The New Eazi-Apps CMS integrates advanced AI-driven tools to enhance efficiency and creativity:

AI Assistant – A versatile tool that assists in writing, completing, summarising, and translating text, boosting productivity during app content creation.
ChatGPT Integration – Enhance user engagement by incorporating AI-powered chatbots into your apps, providing users with interactive and intelligent conversational experiences.

2. Enhanced Platform Features

The New Eazi-Apps CMS is packed with powerful features to make app development faster and more efficient:

User-Friendly Interface – A drag-and-drop editor simplifies app creation and customisation.
High-Quality Templates – Professionally designed themes tailored to different industries.
App Cloning – Easily duplicate apps for multiple clients or business verticals.
190+ Extensions – Including push notifications, geofencing, live chat, and social media integration.
Advanced Monetisation Options – Generate revenue with in-app purchases, subscriptions, and ads.
Third-Party Integrations – Seamlessly connect with Google Analytics, Zapier, Stripe, and more.
Scalability – Optimised for handling high traffic and large user bases.

Important Price Update: Lock in Your Rate Before March 28th

As we continue to enhance our platform and expand the value we provide, the investment to start your own app business with Eazi-Apps will increase from £7,995 to £9,995 . This reflects our commitment to delivering cutting-edge technology, ongoing training, and premium resources for our partners.

However, you still have time to lock in the current price before the increase takes effect after March 28th . This is your opportunity to join Eazi-Apps at the existing rate and take advantage of our powerful new CMS and AI-driven features.

See It in Action

The New Eazi-Apps CMS is already making an impact! Check out our first live apps built using the platform

Wetherby Guide (Available on iOS & Android )
Reps PT (Available on iOS & Android )

Ready to Elevate Your App Development?

The launch of the New Eazi-Apps CMS marks an exciting step forward in mobile app creation. Whether you’re looking to streamline your workflow, enhance app functionality, or scale your business, this platform is built for success.

If you’re interested in starting your own app business, now is the time to act. Reach out today to learn more about Eazi-Apps and secure your spot at the current rate before the price increase.

Why 2025 is the Perfect Year to Start a Digital Services Business

support@eazi-sites.com (Eazi Business) — Tue, 11 Feb 2025 15:58:30 GMT

The digital landscape continues to evolve, creating unprecedented opportunities for entrepreneurs. In 2025, the demand for digital services like website development, mobile apps, and SEO is higher than ever. If you’ve been considering launching your own digital services business, there’s no better time to start than now.

Why 2025 is Ideal for Digital Services Entrepreneurs

Explosive Market Growth
Businesses are increasingly investing in digital solutions to stay competitive.
Advancing Technology
Tools and platforms are now more accessible, allowing entrepreneurs to deliver high-quality services without needing technical expertise.
Shift in Consumer Behaviour
Consumers rely on digital interactions more than ever, with mobile apps and websites becoming essential touchpoints for businesses.
Recurring Revenue Potential
Digital services like maintenance, hosting, and SEO offer sustainable income streams, making it a lucrative business model.

How to Get Started in 2025

Focus on High-Demand Services
Offer solutions like custom websites, mobile apps, and SEO to meet the needs of local businesses.
Leverage Turnkey Solutions
Platforms like Eazi-Business provide the technology, training, and support you need to launch your digital services business without prior experience.
Build Long-Term Relationships
Position yourself as a partner to businesses by offering ongoing support and value-added services.

Eazi-Business: Your Gateway to Success in 2025

Eazi-Business equips entrepreneurs with cutting-edge tools and comprehensive training, enabling you to deliver digital services like a pro. Whether it’s websites, apps, or SEO, you’ll have everything you need to help local businesses thrive.

Ready to build your digital services business? Contact Eazi-Business today and discover how our solutions can help you launch with confidence—no technical experience required.

Top Revenue Streams for Entrepreneurs Offering Digital Services

support@eazi-sites.com (Eazi Business) — Tue, 03 Dec 2024 16:45:00 GMT

Offering digital services like website building, mobile app development, and SEO provides more than just a one-time project—it’s an opportunity for ongoing, recurring revenue. Entrepreneurs can build profitable, sustainable businesses by offering long-term digital solutions to local businesses.

How to Generate Ongoing Revenue from Digital Services

Beyond just building a website or app, offering additional services like hosting, maintenance, and SEO packages ensures you have recurring income. By providing these essential services, you can create multiple revenue streams and secure long-term clients.

Key Revenue Streams You Can Tap Into

From hosting to ongoing SEO, these services ensure your clients rely on you for the long-term success of their digital presence. Here’s how you can build a business that thrives on recurring revenue:

Offer hosting and maintenance services
Provide SEO as an ongoing service
Create mobile app maintenance packages
Charge for content updates and upgrades
Offer digital marketing and social media management

As an entrepreneur in the digital services space, offering ongoing solutions can transform your business from a one-time project provider to a long-term partner for your clients. By expanding your services beyond just building websites or apps, you can tap into recurring revenue streams and offer real value to your customers.

Ready to start your own digital services business?

With Eazi-Business, entrepreneurs can access all the tools they need to help local businesses thrive online. From websites to apps and SEO, contact Eazi-Business today to find out how you can launch a successful business helping others go digital.

Why Small Businesses are Rushing to Improve Their Online Presence

support@eazi-sites.com (Eazi Business) — Tue, 26 Nov 2024 09:00:00 GMT

In today’s digital-first world, small businesses are racing to improve their online presence. As an entrepreneur, you can tap into this growing demand by offering services like website creation, SEO, and mobile app development, helping local businesses stay competitive.

The Importance of an Online Presence

With the majority of consumers beginning their shopping journey online, having a strong online presence is critical for small businesses. This is where entrepreneurs like you can make a significant impact by offering digital services that boost visibility and engagement.

What’s Driving the Rush for Digital Upgrades?

The shift to digital, accelerated by the pandemic, has left many small businesses struggling to catch up. By providing digital solutions, entrepreneurs can help these businesses adapt, attract more customers, and increase sales.

Want to help local businesses improve their online presence?
—

Partner with Eazi-Business to start your own digital services business and help local businesses thrive online.

SCHEDULE A CALL

To stay ahead in the digital landscape, businesses should consider the following:

Consumers rely on online research
Businesses need to stay competitive
SEO boosts visibility and traffic
Mobile apps enhance customer engagement
E-commerce is growing rapidly

By addressing these areas, businesses can ensure they remain relevant and continue to grow in an increasingly digital world.

Helping small businesses strengthen their online presence could be your path to success.

Join Eazi-Business and start offering the digital services local businesses need to grow!

The Growing Demand for Digital Solutions: How to Capitalise on It

support@eazi-sites.com (Eazi Business) — Tue, 19 Nov 2024 09:00:00 GMT

The demand for digital solutions is booming as more businesses move online. Whether it’s websites, mobile apps, or SEO, entrepreneurs have a golden opportunity to help local businesses make the digital leap. Here’s how you can capitalise on this trend and turn it into a profitable venture.

Why Digital Solutions Are in High Demand

As consumers increasingly shop and engage online, businesses must keep up. Websites, mobile apps, and SEO are no longer optional—they’re essential. Entrepreneurs who can provide these services are perfectly positioned to meet this growing demand.

How Entrepreneurs Can Tap Into This Trend

Entrepreneurs can offer essential digital services like website creation, app development, and SEO to help businesses remain competitive in a digital world. With the right tools and training, you can become a trusted partner for local businesses.

Join Eazi-Business and get everything you need to launch your digital services business today.

SCHEDULE A CALL

In order to capitalise on digital solutions, you can:

Offer website building and maintenance
Provide SEO services for online visibility
Develop custom mobile apps
Build a digital marketing strategy
Help with e-commerce integration

By offering these services, you can position yourself as a go-to digital expert, helping businesses thrive online while growing your own business.

Don’t miss out on these revenue opportunities!

Contact Eazi-Business today to get started in offering high-demand digital solutions!

Mobile Apps vs. Websites: Which One Do Local Businesses Need?

support@eazi-sites.com (Eazi Business) — Tue, 12 Nov 2024 15:56:33 GMT

As local businesses go digital, they often choose between building a mobile app or a website. Both have distinct benefits, but which is the best choice for the businesses in 2024? As an entrepreneur looking to offer digital services, understanding these options can help you guide your clients toward the best solution for their business.

The Benefits of Mobile Apps

Mobile apps offer businesses a direct channel to customers, allowing for personalised experiences, loyalty programs, and push notifications. Apps provide a seamless way for businesses to stay connected with their customers, helping to increase retention rates and sales.

The Benefits of Websites

Websites are essential for online visibility. They are easier to find via search engines, making them critical for SEO. Websites also provide flexibility in showcasing services and products and are accessible to a wider audience.

Join Eazi-Business today and get the tools you need to generate significant revenue by building mobile apps and websites for local businesses.

SCHEDULE A CALL

As more local businesses transition to the digital world, entrepreneurs providing digital services face the challenge of helping clients choose the right solution. Both mobile apps and websites have unique advantages, but deciding which one fits a particular business’s needs can be tricky.

Here’s a quick breakdown of the key benefits of each:

Mobile apps offer better customer engagement
Websites are essential for online visibility
Both solutions can boost business growth
Mobile apps provide real-time communication
Websites are easier to optimise for SEO

Ready to empower local businesses and build your own success?

Contact Eazi-Business today and get started with everything you need to launch your business offering high-demand digital services!

From Brick-and-Mortar to Online Success: How Entrepreneurs Can Digitally Transform Local Businesses

support@eazi-sites.com (Eazi Business) — Tue, 08 Oct 2024 10:26:52 GMT

As the world becomes increasingly digital, traditional brick-and-mortar businesses are realising the need to establish an online presence. The demand for websites, apps, and SEO services has skyrocketed, creating a perfect opportunity for entrepreneurs to help local businesses make this vital transition. With the right tools and strategies, you can position yourself as a key player in the digital transformation of local businesses.

How Entrepreneurs Can Lead Digital Transformation

Moving a business from a physical storefront to a successful online platform may seem like a daunting task for many small and medium-sized business owners. This is where entrepreneurs come in. By offering essential digital services—such as building custom websites, developing apps, and providing SEO solutions—you can help these businesses thrive in the online world. The tools and services you offer can make the difference between surviving and thriving.

Entrepreneurs who offer digital solutions not only help local businesses grow but also create profitable, sustainable ventures for themselves.

Want to build a thriving business by helping others go digital?
—

Contact Eazi-Business today to learn how you can provide the tools that local businesses need to succeed online.

SCHEDULE A CALL

Transforming local businesses from brick-and-mortar to online can unlock significant growth.

Entrepreneurs who step in to offer these services can build successful ventures, delivering real value to their communities.

Key Digital Services Entrepreneurs Can Offer

Custom Websites: A professional website is a must for any business transitioning online. Entrepreneurs can provide a central hub for local businesses to showcase their products, services, and brand.
Mobile Apps: More businesses are turning to apps to offer convenience to their customers. Entrepreneurs can help by developing user-friendly apps that allow businesses to engage customers directly on their smartphones.
SEO Services: Even with a website and app, businesses need to be found online. By offering SEO services, entrepreneurs can help local businesses rank higher on search engines, driving more traffic and increasing sales.

Ready to empower local businesses and build your own success?

SEO Myth-Busting: What New Entrepreneurs Need to Know About Search Engine Optimisation

support@eazi-sites.com (Eazi Business) — Tue, 01 Oct 2024 10:20:42 GMT

Search Engine Optimisation (SEO) is often misunderstood, especially by those new to the digital marketing space. Many entrepreneurs are hesitant to dive into offering SEO services because of the myths surrounding it. Let’s debunk some of the most common misconceptions about SEO and explore how you can turn it into a profitable service offering.

Busting the Myths About SEO

SEO is not some mysterious or overly technical field. It’s a straightforward, results-driven process that can help businesses get more visibility online. However, many new entrepreneurs shy away from offering SEO services due to these common myths:

Once you understand the facts, SEO can be an incredibly profitable and valuable service to offer.

Interested in offering SEO services to businesses?

—

Contact Eazi-Business today to learn how our SEO tools can help you easily onboard clients and deliver measurable results.

SCHEDULE A CALL

SEO is a top in-demand service today.

SEO is one of the most in-demand services today. By dispelling the myths and understanding how it works, entrepreneurs can confidently offer SEO to local businesses and grow their own digital marketing portfolio.

Common SEO Myths and the Truth

Myth: SEO Is Too Complicated for Beginners

Truth: While SEO has technical elements, many aspects, like keyword research and content optimisation, are simple to understand. Tools like Eazi-SEO can guide you through the process step-by-step.

Myth: SEO Results Are Instant

Truth: SEO is a long-term strategy, but the results are sustainable. Patience and consistency pay off with higher rankings and organic traffic over time.

Myth: You Need to Be a Google Expert to Offer SEO Services

Truth : You don’t need to be an expert to provide effective SEO services. Eazi-Business offers tools like Snapshot Reports that allow you to analyse a client’s current SEO status and provide actionable insights quickly.

Myth: SEO Is Only for Large Companies

Truth: Local businesses can benefit greatly from SEO. In fact, many small businesses see dramatic improvements in their online presence and customer base by investing in local SEO strategies.

Myth: SEO Is Too Expensive to Offer

Truth: With the right tools, like Eazi-SEO, you can provide affordable and highly effective SEO services to small to medium size businesses.

Want to offer SEO as a profitable service without the complexity?

With tools like Snapshot Reports and Eazi-SEO, you can easily help local businesses improve their search rankings and online presence. Contact Eazi-Business today to learn how you can get started—even if you're new to SEO!

The Hidden Revenue Streams in Building Websites for Small Businesses

support@eazi-sites.com (Eazi Business) — Tue, 24 Sep 2024 10:12:27 GMT

Building websites for small businesses is not only a valuable service but also a lucrative opportunity for entrepreneurs. Beyond the initial website creation, there are numerous ways to generate ongoing income. By offering additional services like maintenance, hosting, and upgrades, you can turn a one-time project into a steady revenue stream.

Maximising Revenue from Website Building

Creating a website is just the beginning. Smart entrepreneurs are tapping into various ongoing services that businesses need after the site is launched. These services offer consistent, long-term income while helping your clients maintain a professional online presence.

By offering more than just a website, you can build a sustainable business with multiple streams of income.

Ready to unlock these revenue streams for your business?

—

Contact Eazi-Business today to learn how you can launch a profitable website business—no technical skills required!

SCHEDULE A CALL

The growing demand for custom mobile apps is creating a huge opportunity for entrepreneurs.

Website building doesn’t end once the site is live. By providing additional services, you can keep clients coming back and build a stable, growing business.

Key Revenue Streams in Website Building

Website Maintenance Packages: Offer clients ongoing maintenance to ensure their websites run smoothly. This can include software updates, backups, and security checks.
Hosting Services: By providing web hosting, you can create recurring income while offering clients an all-in-one solution.
Content Updates and Upgrades: Businesses often need regular updates to their content, new features, or redesigns, creating opportunities for additional services.
SEO Optimisation: Help clients improve their search engine rankings by offering Eazi-SEO services as an ongoing package.
E-commerce Integration: For businesses selling products online, you can charge for integrating and maintaining e-commerce functionality.

Don’t miss out on these revenue opportunities!

With multiple revenue streams available, building websites for small businesses can be highly profitable. Contact Eazi-Business today to find out how you can start your own website business—even without technical experience.

Why the Demand for Custom Apps is Skyrocketing Among Local Businesses

support@eazi-sites.com (Eazi Business) — Wed, 18 Sep 2024 10:06:43 GMT

The demand for custom mobile apps has exploded in recent years, particularly among local businesses. More and more businesses are realising that having a mobile app can make a significant difference in how they connect with their customers, from restaurants to retail stores. But what’s driving this surge in demand, and how can entrepreneurs like you take advantage of this growing trend?

The Rise of Custom Apps for Local Businesses

As consumers increasingly rely on their smartphones for everything—from shopping to booking appointments—local businesses are recognising the need to be accessible through custom mobile apps. These apps provide a direct connection between businesses and their customers, offering convenience, personalised experiences, and even loyalty rewards. For local businesses, this translates into more customer engagement and, ultimately, higher sales.

Custom apps allow businesses to meet their customers where they are—on their phones—helping them stand out from the competition.

Ready to tap into this profitable opportunity?

—

Contact Eazi-Business today to learn how you can launch your own mobile app business without any technical experience.

SCHEDULE A CALL

The growing demand for custom mobile apps is creating a huge opportunity for entrepreneurs.

Local businesses want to stay competitive, and mobile apps provide them with an edge in an increasingly digital world.

The Key Benefits of Custom Apps for Local Businesses

Customer Loyalty: Apps make it easier for businesses to offer loyalty programs and personalised deals.
Direct Communication: Businesses can send push notifications with updates, offers, and news directly to their customers.
Increased Sales: Customers are more likely to make purchases when they can do so quickly and easily via a mobile app.
Brand Visibility: Being on a customer’s phone means constant brand presence and easy access to services.

Don’t miss out on the booming mobile app market!

With the demand for custom apps on the rise, now is the perfect time to start your own mobile app business. Contact Eazi-Business today to discover how you can get started, even without any technical background!

Eazi-Business Announces New Leadership and Exciting Growth Plans

Wed, 04 Sep 2024 04:19:09 GMT

Eazi-Business, a global leader in empowering entrepreneurs with digital marketing solutions, is thrilled to announce significant changes to our leadership team and ambitious plans for the future.

A New Chapter in Leadership

After 12 years of visionary leadership, our founder, Zakir Daud, is transitioning to the role of Chief Vision Officer (CVO). Zakir, who started Eazi-Business from his dining table, will now focus on shaping our future alongside our dynamic leadership team.

We're excited to welcome Priyesh Vaghjiani as our new CEO. As one of our most successful licensees, Priyesh brings a wealth of experience and a proven track record of success.

Zakir Daud, Founder and new CVO, comments: "With our strengthened leadership and enhanced resources, we're poised for unprecedented growth and impact in the digital marketing landscape."

A Unique Perspective: From Partner to CEO

Priyesh brings a wealth of experience as a successful Eazi-Business partner of 6.5 years. "What attracted me initially was the technology and team support," Priyesh shares. "But honestly, it was Zak's vision that truly brought me on board."

His journey from partner to CEO exemplifies the potential of the Eazi-Business model. Priyesh's own success story - scaling his agency to consistent six-figure annual revenue and securing large institutional clients - serves as a powerful example of what's possible with Eazi-Business.

"Our focus will be on three key areas: partner acquisition, retention, and success," Priyesh explains. "We aim to more than double our partner network in the next five years while fostering true success stories within our community."

Enhancing Our Capabilities: Welcome to Nitin Patel

We're thrilled to welcome Nitin Patel as the new Chief Technology Officer (CTO) of Eazi-Business. Nitin brings with him a powerhouse of 175 developers, significantly boosting our ability to offer custom solutions.

Nitin shares his vision: "Joining Eazi-Business is an exciting opportunity to revolutionise how we approach digital solutions for SMEs. Our team's expertise in custom development will enable Eazi-Business partners to offer advanced business-class solutions that were previously out of reach for many small businesses. We're not just adding services; we're opening new markets and possibilities for our entire network."

This addition marks an exciting expansion in our service offerings. We're now poised to provide custom app development, high performance websites, advanced Shopify stores, and tailored enterprise solutions. These new capabilities will allow our partners to take on larger, more complex projects, opening up new avenues for growth.

"With our enhanced development resources, we're enabling our partners to say 'yes' to a wider range of client needs," Priyesh notes. "This, combined with our culture of innovation and support, sets us apart in the digital marketing franchise landscape."

Our leadership team continues to include industry veterans:

Charles Keys (MD): With 10 years at Eazi-Business, Charles brings a wealth of experience. He states, "Our strengthened leadership and enhanced capabilities position us perfectly to meet the evolving needs of businesses in the digital age. I'm excited about the innovative solutions we'll bring to market."

Ilya Nasedkin (Creative Director): A decade of creative excellence has given Ilya deep insights into our business. He shares, "This new chapter allows us to push the boundaries of creativity in digital marketing. We're set to deliver even more impactful, innovative solutions for our partners and their clients."

Richard Dowman (Network Director): As a former licensee, Richard understands our partners' needs intimately. He adds, "Having been on both sides of our business, I'm thrilled about the expanded opportunities these changes bring to our network. We're equipping our partners with the tools and support they need to thrive in an increasingly digital world."

Our Impact and Recognition

With over 300 partners in more than 40 countries, Eazi-Business has truly become a global force. Our success is reflected in the numerous awards we've received, including:

Silver at the Global Business Tech Awards
Gold Stevie Award for Sales and Customer Service
Stevie Award for Product Innovation
Recognition as a Top 100 Business Opportunity in the UK

The Digital Marketing Imperative

In today's digital-first world, businesses need a strong online presence more than ever:

Global digital ad spend is projected to reach $645 billion by 2024 (Statista, 2021)
93% of online experiences begin with a search engine (Search Engine Journal, 2021)
72% of consumers who did a local search visited a store within five miles (HubSpot, 2022)

Success Stories

We have countless partners operating successful, thriving businesses. For example: “We have countless partners running successful businesses. Take one of our partners, Neil, for example: ‘Starting my business with Eazi-Business was fantastic. They set everything up for me. Without their support, I might’ve ended up buying an existing business instead of building my own. I was provided with all the tools I needed right from the start. Honestly, I wouldn’t be here five years later without them.’ Watch Neil’s full story in this video.” You can watch their full story in this video here .

Our Commitment to Community

Priyesh is passionate about nurturing young talent. He shares, "We're committed to helping young entrepreneurs start their own businesses through Eazi-Business sponsorship. It's about creating opportunities and fostering the next generation of digital marketing leaders."

A Journey of Growth: Eazi-Business Milestones

2012: Launched Eazi-Business to help SMEs increase sales with digital solutions
2014: Developed the Business-in-a-Box model
2016: Moved to new head office and training facilities in Leicester
2017: Expanded presence to over 40 countries
2018: Launched Eazi-Sites and our Online Academy
2020: Launched FullPivot - our premium agency solution
2022: Launched Sales and Success Center, Local Business Toolkit, and Snapshot Reports
2024: Introduced Non-branded dashboards, Brand-in-a-Box, and Business Center Pro

Join Us on This Exciting Journey

As we embark on this new chapter, we remain committed to our original mission: helping businesses thrive through innovative digital marketing solutions. Join us in shaping the future of digital marketing!

Top 10 Reasons Why Starting a Digital Marketing Agency Franchise is a Smart Move in 2024

support@eazi-sites.com (Eazi Business) — Tue, 27 Aug 2024 08:00:00 GMT

Launching a digital marketing agency franchise in 2024 presents unparalleled opportunities for entrepreneurs seeking success in the dynamic digital landscape. Here are the top 10 reasons why investing in a business opportunity, like FullPivot, can be a game-changer:

1. High Potential for Success: Tap into a thriving market with growing demand for digital marketing services across industries.

2. Low Entry Point Costs: Start your business with minimal initial investment compared to independent ventures.

3. Eazi-Business Tools: Access a comprehensive suite of tools designed for success:

Mobile Apps Platform: Build powerful mobile apps effortlessly, no coding skills required.
AI-Powered Website Development: Create unique, industry-specific websites quickly and efficiently.
SEO Tools: Enhance online visibility and attract more customers through effective SEO strategies.
Business Center Pro: Manage leads efficiently with a robust CRM platform.

4. Snapshot Reports: Instant insights into business strengths and areas for improvement.

5. Listing Sync: Optimise and manage Google My Business listings seamlessly.

6. Social Media Management: Cross-platform posting and engagement tools to boost brand presence.

7. Advertising Intelligence: Powerful tools for managing and optimizing digital advertising campaigns.

8. Reputation Management: Monitor and manage online reviews effectively.

9. Customer Voice: Gather and leverage customer feedback to improve business strategies.

10. Comprehensive Support: Benefit from partner training, mentoring, an online academy, and unlimited support from Eazi-Business, ensuring you have the knowledge and resources to succeed.

Joining Eazi-Business isn't just about starting a business—it's about launching a successful venture backed by cutting-edge technology, extensive support, and a proven business model. Contact us today to learn more about how you can capitalise on this exciting opportunity and carve your niche in the digital marketing industry.

SEO Essentials: Keywords and Image Alt Tags as Cornerstones of Business Success

support@eazi-sites.com (Eazi Business) — Tue, 20 Aug 2024 08:00:01 GMT

Understanding the importance of keywords and image alt tags is crucial for any entrepreneur launching a digital agency. Keywords play a pivotal role in search engine optimisation (SEO), directly impacting a website's visibility and organic traffic. According to recent studies, websites appearing on the first page of Google search results receive over 90% of organic traffic, highlighting the significance of effective SEO strategies (Source: Backlinko).

Image alt tags, on the other hand, not only improve accessibility for visually impaired users but also contribute to SEO by providing search engines with context about the images. Including relevant keywords in alt tags can enhance a website's ranking in image search results and overall SEO performance.

Eazi-Business simplifies SEO for entrepreneurs with its user-friendly platform. It enables the creation and implementation of SEO strategies effortlessly, even for those without extensive technical knowledge. In addition, the website development platform leverages AI technology to generate optimised page titles and image alt tags with a single click, significantly saving time and ensuring SEO best practices are followed.

Launching a digital agency with a focus on SEO presents a lucrative opportunity. With businesses increasingly relying on digital presence for growth, offering SEO services can lead to substantial income and high profitability. Eazi-Business equips entrepreneurs with the tools and support needed to capitalise on this growing demand.

If you're ready to start your digital agency journey, Eazi-Business is your ideal partner. Contact us today to learn more about how you can provide high-demand SEO services and earn significant income in the digital landscape.

Multi-Platform Apps: The Rising Standard in Mobile App Development

support@eazi-sites.com (Eazi Business) — Tue, 13 Aug 2024 08:00:01 GMT

Multi-platform apps have rapidly become the industry standard, with their popularity continuing to rise. According to recent data, the cross-platform app market is expected to grow from $36.7 billion in 2020 to $80.45 billion by 2027, reflecting a compound annual growth rate of 11.6%. This surge is driven by the numerous benefits that multi-platform apps offer to developers and businesses alike.

One of the primary benefits of cross-platform apps is their cost-effectiveness. Unlike native apps that need to be built separately for each platform (iOS, Android, etc.), cross-platform apps are developed once and deployed across multiple platforms. This significantly reduces development time and costs, leading to higher margins and profits for businesses. Additionally, maintaining and updating a single codebase is far more efficient than managing multiple versions of an app.

Cross-platform apps also ensure a consistent user experience across different devices, which is crucial for brand consistency and user satisfaction. They enable faster time-to-market, allowing businesses to reach a broader audience quickly and effectively. Furthermore, the flexibility to target both iOS and Android users simultaneously maximises market reach and potential revenue.

The Eazi-Business mobile app platform empowers entrepreneurs to harness these benefits without needing any coding skills. This easy-to-use platform enables the creation of powerful, feature-rich apps for both iOS and Android devices. By using Eazi-Business, entrepreneurs can develop high-quality cross-platform apps efficiently, opening up significant income opportunities by catering to the needs of small and medium-sized enterprises (SMEs).

Contact Eazi-Business today to learn more about how you can generate significant income by building cross-platform apps for SMEs, leveraging the robust and user-friendly tools available on our platform.

Kickstart Your Business: Seamless Third-Party Integrations with Eazi-Sites Website Platform

support@eazi-sites.com (Eazi Business) — Wed, 07 Aug 2024 08:00:01 GMT

Launching a website development business can be a lucrative venture, especially when you leverage the power of third-party integrations. These integrations significantly enhance the functionality of websites, making them more efficient and user-friendly. For instance, integrating payment solutions like Klarna can automate transaction processes, while CRM tools such as Capsule CRM can streamline customer relationship management.

Third-party integrations can also boost website performance. For example, incorporating services like Mailchimp enables effective email marketing campaigns, driving more traffic and engagement. Additionally, integrating form builders like Paperform can enhance user interaction, and using compliance tools like Termly ensures your website meets legal standards, enhancing user trust.

For entrepreneurs with limited technical expertise, third-party integrations are invaluable. They enable the creation of powerful, feature-rich websites without needing advanced coding skills. Tools like Zapier can automate various backend processes, making your website more efficient and reducing manual work. This allows even inexperienced users to build effective and professional websites.

The Eazi-Business website development platform is designed to empower entrepreneurs to build robust websites without any coding knowledge. Its extensive app store offers a myriad of third-party integrations as additional features that can be added with just a click. Whether you need to integrate e-commerce solutions, marketing tools, or compliance services, Eazi-Business makes it effortless.

Essential Skills and Strategies for Modern Entrepreneurs

support@eazi-sites.com (Eazi Business) — Tue, 25 Jun 2024 09:00:01 GMT

In today's fast-paced and competitive market, modern entrepreneurs need a diverse set of skills and strategies to build and sustain successful businesses. Here are some essential skills and strategies that every entrepreneur should master:

Digital Literacy

Understanding and leveraging digital tools and platforms is crucial. This includes everything from social media marketing to e-commerce and digital payment systems. Being proficient in these areas can significantly enhance your business's reach and efficiency.

Financial Management

Effective financial management is the backbone of any successful business. Entrepreneurs need to be adept at budgeting, forecasting, and managing cash flow to ensure their ventures remain solvent and profitable.

Innovative Thinking

The ability to think creatively and innovate is vital. This means not only coming up with new ideas but also finding unique solutions to existing problems. Staying ahead of the curve with innovative products or services can set your business apart from the competition.

Networking and Relationship Building

Building a strong network of contacts can provide valuable support, advice, and opportunities. Effective networking helps in finding mentors, partners, and clients who can contribute to your business’s growth.

Resilience and Adaptability

The entrepreneurial journey is fraught with challenges and setbacks. Resilience and the ability to adapt to changing circumstances are essential traits for overcoming obstacles and seizing new opportunities.

Eazi-Business equips entrepreneurs with all the tools required to build a successful business. Our business-in-a-box includes the technology, brand collateral tools, training, mentoring, live partner webinars, and all the support you need to launch and run a successful venture.

Ready to elevate your entrepreneurial journey? Contact Eazi-Business today to access the resources and support needed to build and sustain a thriving business. Let us help you turn your entrepreneurial dreams into reality!

Overview of Major Changes in SEO Practices

support@eazi-sites.com (Eazi Business) — Tue, 18 Jun 2024 09:00:01 GMT

Search Engine Optimization (SEO) is an ever-evolving field, and staying updated with the latest practices is crucial for maintaining online visibility and competitiveness. Here are some major changes in SEO practices that businesses need to be aware of:

Core Web Vitals: Google has emphasised the importance of Core Web Vitals, which focus on user experience aspects like loading speed, interactivity, and visual stability. Ensuring your website meets these standards is now essential for higher rankings.

Mobile-First Indexing: With more users accessing the web via mobile devices, Google has shifted to mobile-first indexing. This means that the mobile version of your site is considered the primary version. Ensuring your site is mobile-friendly is now more important than ever.

User Intent and Content Quality: Modern SEO practices prioritise understanding user intent and delivering high-quality, relevant content. This shift requires a deeper analysis of what users are searching for and creating content that meets their needs.

E-A-T (Expertise, Authoritativeness, Trustworthiness): Google rewards content that demonstrates E-A-T. Building authority through high-quality content, securing backlinks from reputable sources, and ensuring transparency can enhance your site's trustworthiness and rankings.

Voice Search Optimisation: With the rise of smart speakers and voice assistants, optimising for voice search is becoming crucial. This involves focusing on natural language queries and providing concise, relevant answers.

Delivering SEO services not only supports business growth but also presents substantial income opportunities for you. Eazi-Business provides partners with a powerful SEO platform , enabling them to analyse businesses' SEO performances and generate actionable steps to improve rankings. The technology is easy to use and you don't need any marketing experience.

Ready to learn how you can generate significant income by delivering SEO services to businesses? Contact Eazi-Business today and start your journey towards becoming a sought-after SEO professional.

Tips for developing effective PWAs

support@eazi-sites.com (Eazi Business) — Tue, 11 Jun 2024 09:00:01 GMT

Progressive Web Apps (PWAs) have revolutionised how businesses engage with their customers online. Combining the best of web and mobile apps, PWAs offer a seamless, high-performance experience that can significantly boost user engagement and retention.

A Progressive Web App is an application that can be accessed via a business's website, rather than the app stores, and downloaded to a mobile device. Many people may need to familiarise themselves with the terms used for this type of application. Here are some tips for developing effective PWAs:

Focus on Performance: Ensure that your PWA loads quickly and runs smoothly, even on slow networks. Utilise techniques such as lazy loading, image optimisation, and code splitting to enhance performance.

Responsive Design: Your PWA should provide a consistent user experience across all devices, from desktops to smartphones. Implement a responsive design that adapts to different screen sizes and orientations.

Offline Functionality: One of the key benefits of PWAs is their ability to work offline. Use service workers to cache essential resources, allowing users to access your app even without an internet connection.

Engaging User Experience: Design your PWA with user engagement in mind. Incorporate push notifications, smooth animations, and intuitive navigation to keep users coming back.

Secure and Reliable: Security is paramount for any web application. Ensure your PWA uses HTTPS to protect user data and build trust. Additionally, make sure your app is reliable and handles errors gracefully.

Eazi-Business's app development platform empowers entrepreneurs to build powerful PWAs for businesses. Our platform provides the tools and support needed to create high-performing, engaging, and secure PWAs that meet the specific needs of your clients. Best of all, you don't need any coding or technical experience to build and deliver these apps.

Ready to learn how you can generate significant income by building PWAs for businesses? Contact Eazi-Business today and start your journey towards becoming a leader in PWA development.

How AI is Personalising User Experiences

support@eazi-sites.com (Eazi Business) — Tue, 04 Jun 2024 09:00:00 GMT

In today's digital landscape, personalising user experiences is essential for retaining visitors and converting them into loyal customers. Artificial Intelligence (AI) plays a pivotal role in this transformation, enabling websites to deliver customised experiences that resonate with individual users.

AI enhances user experiences by analysing vast amounts of data to understand user behaviour and preferences. This analysis allows websites to offer content, products, and services that are most relevant to each visitor. For instance, AI can adjust website layouts, recommend products, or display personalised content based on a user's past interactions. This level of customisation leads to higher engagement, satisfaction, and conversion rates.

At Eazi-Business, we have integrated AI into our website platform, empowering entrepreneurs to create highly effective and converting websites. Our AI-powered tools enable entrepreneurs to build websites faster than ever, ensuring they contain valuable and clear content. This enhancement not only improves the user experience but also significantly boosts the potential for sales and customer retention.

By leveraging our AI-powered platform, you can build and deliver powerful websites to local businesses, helping them achieve their digital goals. This service is not only valuable to businesses but also offers you a lucrative income opportunity. With Eazi-Business's expertise and tools, you can become a sought-after provider of top-notch, AI-enhanced websites.

Ready to learn more about how AI can transform your website projects? Contact Eazi-Business today to get started.

The Key to Business Growth: Why Partner Success Matters

support@eazi-sites.com (Eazi Business) — Tue, 28 May 2024 09:00:00 GMT

In the dynamic world of business, reputation is extremely important. It serves as a hallmark of trustworthiness and quality, influencing consumer decisions and shaping the trajectory of companies. After all, when choosing a product or service, reputation is often the deciding factor for consumers.

For franchise-like businesses, the success of individual partners is paramount. It directly impacts the overall success and credibility of the entire network. At Eazi-Business, we understand the pivotal role partner success plays in driving business growth. That's why our primary focus is on empowering partners with the tools and resources they need to thrive.

From comprehensive training programs to ongoing support and access to cutting-edge technology, we equip our partners with everything necessary to excel in today's competitive landscape. We believe that when our partners succeed, we succeed.

Social proof is key in today's digital age, and we take pride in showcasing the successes of our partners. That's why we've gathered testimonials from our thriving partners to provide insight into their experiences with Eazi-Business. You can see their reviews here .

Are you ready to join a global network of successful partners? Get in touch with us today to learn more about how you can get started on your journey to success with Eazi-Business. Together, we can achieve remarkable growth and make a lasting impact in the business world.

Empowering Businesses: A Guide to Basics

support@eazi-sites.com (Eazi Business) — Tue, 21 May 2024 09:00:00 GMT

In today's competitive digital landscape, businesses face many challenges, including mastering the basics. From navigating the ever-evolving realm of social media to garnering positive reviews and maintaining an online presence, the journey to success can seem daunting. While high-end solutions like custom websites and SEO services promise results, they often come with a hefty price tag, leaving many businesses struggling to keep up.

Enter Eazi-Business's Business Center Pro, a game-changer for businesses of all sizes. This comprehensive toolkit offers a range of essential features, including Social Marketing, Reputation Management, Listing Builder, Customer Voice, and Advertising Intelligence. With these tools at their disposal, businesses can streamline their operations, boost their online visibility, and enhance their reputation—all without breaking the bank.

Eazi-Business stands out by offering affordable solutions that drive real results. Whether you're just starting or running a well-established company, Eazi-Business provides partners with the tools they need to succeed in today's digital landscape.

With Eazi-Business's Business Center Pro , you can help businesses build a strong foundation for long-term success. From enhancing their online presence to harnessing customer feedback, these essential tools pave the way for growth and prosperity.

Ready to take your business to the next level? Get in touch with Eazi-Business today to learn how you can leverage the Business Center Pro to generate profit and transform local businesses.

Choosing Your Business Path: Established Brand vs. New Brand

support@eazi-sites.com (Eazi Business) — Tue, 14 May 2024 09:00:00 GMT

When venturing into entrepreneurship, one of the first decisions to make is whether to trade under an established brand through a franchise or to launch your own brand. Both paths have their merits, and it’s essential to weigh the pros and cons to determine the best fit for your business goals.

Trading under an established brand provided by a franchise offers instant credibility. It's easier to set up the business as all the marketing collateral and documents are readily available. However, using a brand provided by the franchise may come with limitations, restricting your freedom to innovate and tailor your offerings to your target market.

On the other hand, setting up the business under your own brand can be challenging. You'll need to build credibility from scratch and create all the necessary materials, including branding, marketing collateral, and websites. Yet, this path offers a sense of ownership and the freedom to market your services as you see fit.

But what if you could have the best of both worlds? Eazi-Business's Brand-in-a-Box , a recent launch that allows partners to choose whether to trade under ‘Eazi’ brands or their own. With this option, partners benefit from Eazi-Business's support while retaining ownership and control of their brand. Plus, the marketing materials provided can be customised to include any brand, ensuring alignment with your vision.

Even if you don't have your own brand yet, Eazi-Business can help you create one, including a logo and brand colours. Contact Eazi-Business today to learn more about how we can kick-start your business with our excellent business tools and support. Start your entrepreneurial journey on the right foot with Eazi-Business by your side.

From Browsing to Buying: Enhancing Websites for Conversions

support@eazi-sites.com (Eazi Business) — Tue, 07 May 2024 14:08:30 GMT

A modern website is crucial for any business looking to succeed. It’s more than just a way to showcase a brand; it's a vital tool for attracting and converting customers. The importance of having an efficient, functional website cannot be overstated—it ensures that visitors have a smooth experience, which helps turn them into customers.

Search engines like Google favour well-designed websites by giving them higher rankings. This not only increases visibility but also drives more organic traffic. Additionally, investing in a good website is more cost-effective compared to direct marketing. Unlike short-term ad campaigns, a website continuously works in the background, constantly drawing in and engaging potential customers.

Eazi-Business focuses on assisting entrepreneurs in starting their website development ventures. The training program features a Business Communication course designed to instruct on crafting clear, effective messages for customers' websites. Furthermore, extensive partner training enables the creation of attractive, high-converting websites using a user-friendly drag-and-drop platform.

Contact Eazi-Business today to discover how you can earn significant income by helping businesses enhance their online presence and achieve success online. With effective messaging and exceptional website experiences, you can help businesses transform website visitors into paying customers.

How Good Website Design Improves SEO and Increases Sales

support@eazi-sites.com (Eazi Business) — Tue, 30 Apr 2024 09:00:00 GMT

Good website design is crucial for enhancing search engine optimisation (SEO) and boosting sales. A well-structured website with excellent user experience (UX) makes it easier for visitors to navigate and find what they're looking for, leading to increased engagement and conversion rates. Furthermore, a logical structure helps search engines crawl and index your website more effectively, improving your visibility in search results.

Content plays a significant role in this equation. High-quality, relevant content not only engages users but also signals to search engines that your website is a valuable source of information. This can lead to higher rankings in search results, drawing more traffic to your site.

Overall, Google prioritises fast, secure, and mobile-responsive websites in its search rankings, emphasising the importance of optimising these qualities for improved online visibility.

For those without coding skills, the Eazi-Business sites platform is a game-changer. It enables the building of quality websites that are optimised for SEO, thanks to user-friendly design interfaces and tools. Moreover, the platform is equipped with AI-powered tools that can generate alt tags, suggest keywords, and help create SEO-friendly content in just a few clicks. These features ensure that your website not only looks great but is also set up to rank well in search engines.

If you're interested in starting a website development business, Eazi-Business offers a comprehensive solution. With Eazi-Business, you get access to powerful tools and full training to develop effective, optimised websites. This is your opportunity to create websites that not only look good but also perform well in search engines, driving more traffic and increasing sales.

Contact Eazi-Business today to embark on your journey to building successful, SEO-optimised websites.

Overcoming the Challenges of Owning an Online Franchise

support@eazi-sites.com (Eazi Business) — Tue, 23 Apr 2024 09:00:00 GMT

Owning an online franchise comes with a set of challenges, such as online presence, engaging customers, and standing out in a competitive market. Understanding these hurdles, Eazi-Business has created a range of resources to help new entrepreneurs navigate the online business landscape more easily.

To support entrepreneurs, Eazi-Business offers a Sales Training Guide. This guide covers essential topics like the basics of entrepreneurship, how to manage your business day-to-day, and strategic sales planning. It includes step-by-step guidance on using the Sales and Success Center effectively, an introduction to the Snapshot Report , and tips on utilising The Local Business Online Toolkit .

The guide also explores sales and marketing strategies, how to approach the market, and advice on using Eazi-Business's build services. It provides tools such as sales funnels, scripts, and a 60-day plan designed to help new franchise owners get started on the right foot.

Additionally, the Getting Into Business Manual is another key resource. It offers guidelines and tools essential for starting and running a successful online business. This manual provides practical advice on how to operate your business, engage with customers, and ensure long-term growth.

For entrepreneurs eager to start their online business journey smoothly, Eazi-Business is an excellent choice. By partnering with Eazi-Business, you'll gain access to valuable resources that simplify the process of launching and managing your online franchise. Contact Eazi-Business today to unlock these resources and start your business with confidence.

The Benefits of Implementing a Chatbot on a Website

support@eazi-sites.com (Eazi Business) — Tue, 16 Apr 2024 09:00:00 GMT

Implementing a chatbot on a website brings numerous benefits, enhancing user experience and streamlining customer service operations. Chatbots are not just a trend; they are becoming a vital component of digital strategy for businesses aiming to offer real-time responses and improve customer engagement.

One of the key advantages of chatbots is their ability to provide instant support to visitors. They can answer common questions, guide users through the website, and even assist in completing purchases or bookings. This level of interaction ensures that users receive the help they need without delay, significantly improving their overall experience.

Moreover, chatbots are available 24/7, offering assistance at any time of the day or night. This continuous availability means that businesses can cater to customer inquiries at any time, enhancing satisfaction and building trust. Additionally, chatbots can handle multiple queries at once, which reduces waiting times and frees up human agents to focus on more complex issues.

Eazi-Sites, recognising the importance of chatbots, has an integration that allows for easy addition of chatbots to websites. This seamless integration ensures that businesses can leverage the benefits of chatbots without needing extensive technical knowledge.

Furthermore, Eazi-Business' Sales Center extends the utility of chatbots by offering chatbot solutions that can be provided to businesses for an additional fee. This means that entrepreneurs have the opportunity to offer cutting-edge solutions to their clients, enhancing the value of their services.

For entrepreneurs looking to build effective websites that include chatbots, Eazi-Business offers the tools and support needed to get started. Contact Eazi-Business today to explore how you can leverage chatbot technology to create engaging, efficient websites that stand out in the digital landscape.

Mobile Apps for Sports Clubs: Enhancing the Fan Experience Through Technology

support@eazi-sites.com (Eazi Business) — Tue, 09 Apr 2024 09:00:00 GMT

Sports clubs are using mobile apps to make fans' experiences better. These apps help fans feel closer to their favourite teams and make it easier to book tickets. Fans can get all the information they need in one place, from game schedules to exclusive deals.

One big plus of having a sports club app is building loyalty among fans. When fans can interact with their team through an app, they become even more supportive. Apps also simplify the process of buying tickets, making it possible to do so with just a few taps on a smartphone.

These apps are like a treasure chest of information for fans. They offer updates, schedules, and special content that fans can access anytime, anywhere.

A great example of these apps' effectiveness is the Lincoln Stars Hockey Team app, made by an Eazi-Business partner. This app has everything a fan needs: player details, game times, deals for fans, team statistics, and an easy way to buy tickets. Its success shows how apps can help sports teams engage with fans on mobile.

If you want to help change the sports industry with innovative apps, Eazi-Business can show you the way. Eazi-Business helps entrepreneurs create amazing apps for sports clubs all over the world. Get in touch with Eazi-Business to learn how you can start making great apps for sports fans everywhere

Personalisation in Digital Marketing: Trends and Tactics

support@eazi-sites.com (Eazi Business) — Tue, 26 Mar 2024 10:00:01 GMT

In the swiftly changing digital realm, entrepreneurs stand at the forefront of innovation and expansion. Indeed, this translates into unparalleled opportunities for growing businesses, developing brands, and engaging with customers. However, navigating this space requires a specific entrepreneurial mindset, characterised by key traits essential for success.

Adaptability is paramount in the digital world's constant flux, where new technologies emerge rapidly. Successful entrepreneurs embrace change as an opportunity for growth, quickly adapting to maintain their competitive edge.

Visionary thinking is also crucial; entrepreneurs must not only anticipate future trends but also envision their business's potential to innovate and lead. This forward-thinking approach is what sets apart the leaders in the digital marketplace.

Tech-savviness forms the core of digital entrepreneurship. A fundamental understanding of digital technologies, from marketing tools to data analytics, is essential for enhancing business operations and customer experiences. Coupled with resilience, to overcome the challenges of fierce competition and rapid market changes, and continuous learning, to stay relevant and competitive, these traits form the foundation of a successful digital entrepreneur.

Eazi-Business goes beyond just offering the latest tech. We also give detailed advice, strategies for running a business, full training, and endless support. With our years of experience, we make sure entrepreneurs have what they need to do well in the digital world, improve their business, and succeed over time.

Are you prepared to embark on a journey towards entrepreneurial success with a structured, clear path? Contact Eazi-Business to join a successful network of entrepreneurs, benefiting from a comprehensive approach to business.

The Entrepreneur's Toolkit: Essential Digital Tools for Starting Your Business

support@eazi-sites.com (Eazi Business) — Tue, 19 Mar 2024 10:00:01 GMT

Starting a business requires more than just a great idea and a can-do attitude. The right set of digital tools can be the difference between success and failure. This entrepreneur’s toolkit is designed to equip you with the essential digital resources needed to launch, manage, and grow your business efficiently.

Apps Platform: In today’s mobile-first world, having your own app can significantly increase engagement. Eazi-Business offers a development platform that enables entrepreneurs to build apps without any coding knowledge. This tool democratises app development, making it accessible for entrepreneurs to offer mobile apps to local businesses.

Website Builder: A professional-looking website is your digital storefront. Eazi-Business offer intuitive website builders that allows entrepreneurs to create stunning websites with no prior coding knowledge.

SEO Tools: Visibility on search engines is key to attracting customers. SEO tools help optimise website content to rank higher in search results, driving more traffic to your site. Eazi-Business provides entrepreneurs with SEO solutions that demystify the complexities of search engine algorithms, making SEO an excellent, easy-to-provide service.

Digital Marketing: Every successful business needs customers, and Eazi-Business helps you find and connect with them through its Sales Center. This essential tool enhances your ability to locate potential leads and communicate effectively, presenting them with valuable solutions. It plays a key role in building lasting customer relationships and improving your conversion rates, making it a vital component for your business growth.

Training and Support: Knowledge is power. Eazi-Business stands out by offering comprehensive training, mentoring, and support to ensure entrepreneurs have the knowledge and confidence to use these digital tools effectively.

Armed with these essential digital tools, you’re not just starting a business; you’re paving the way for its success. Eazi-Business is here to provide the support and solutions you need to navigate the digital landscape and turn your entrepreneurial dreams into reality.

The Impact of AI-Generated Content on SEO Rankings

support@eazi-sites.com (Eazi Business) — Tue, 12 Mar 2024 10:00:00 GMT

In the fast-evolving landscape of digital marketing, AI-generated content is making a significant impact on SEO rankings. This innovative approach leverages artificial intelligence to create content that's not only relevant but also highly optimised for search engines. However, the true potential of AI in enhancing SEO lies in its integration with the human touch to ensure content remains engaging and authentic.

Eazi-Business's SEO platform is at the forefront of this revolution, empowering entrepreneurs to offer top-tier SEO services to local businesses. By harnessing the power of AI, our platform enhances the efficiency and effectiveness of SEO strategies, ensuring content not only ranks higher but also truly resonates with the target audience. This synergy between AI-generated content and human creativity is pivotal in navigating the subtleties of search engine algorithms, which increasingly prioritise the value and relevance of content to its users.

Despite the advantages of AI, the human element remains crucial. AI-generated content must be adapted and refined by human expertise to ensure it aligns with brand voice and audience expectations. This blend of technology and human insight is what sets Eazi-Business apart, offering a comprehensive solution that meets the dynamic needs of today's digital landscape.

For those aspiring to start their own business and specialise in offering SEO services to local enterprises, Eazi-Business provides an unparalleled opportunity. Our AI-powered solutions, coupled with extensive training and support, equip entrepreneurs with everything they need to succeed. Contact Eazi-Business today to learn how you can leverage AI to revolutionise SEO services and help local businesses thrive in the digital age.

The Future of Web Design: Predictions and Trends

support@eazi-sites.com (Eazi Business) — Wed, 06 Mar 2024 14:00:02 GMT

The digital landscape is perpetually evolving, with web design at the heart of this transformation. As we peer into the future, several predictions and trends emerge, promising to redefine the way websites are conceived, designed, and deployed. At Eazi-Business, we are not just observers of this evolution; we are active participants, ensuring our technology remains at the forefront of innovation

One of the most significant shifts we're seeing is the integration of AI-powered tools into the web design process. These tools are revolutionising the industry by automating complex tasks, offering predictive design suggestions, and ensuring that websites are not only aesthetically pleasing but also highly functional and user-friendly.

Eazi-Business is at the cutting edge of this trend. Our development platform receives constant updates, incorporating the latest in AI technology to enhance the website building experience for entrepreneurs. This means that our users can enjoy an intuitive design process that adapts to their needs, making site creation faster, more efficient, and more creative.

Recent updates to our website development platform include:

One-click generation of image alt tags
AI content assistant
AI-generated website sections (currently in beta)

In the ever-evolving digital world, standing out is essential for entrepreneurs. Eazi-Business goes beyond offering advanced website development tools. By joining us, you get comprehensive training, mentoring, and business resources to kickstart a successful website business. You're not just getting technology; you're joining a leading community in the digital revolution, fully equipped to lead the way.

Are you ready to join the future of websites and carve out your niche in the digital landscape? Contact Eazi-Business today and take the first step towards creating online experiences that captivate and convert. Your journey to becoming a leader in digital innovation begins here.

The Expanding Horizon of Websites: A 2023 Overview

support@eazi-sites.com (Eazi Business) — Tue, 27 Feb 2024 10:00:01 GMT

While the website industry stands as an established market, its continual expansion unfolds new opportunities for businesses and entrepreneurs. As we approach the conclusion of 2023, the landscape of website statistics provides valuable insights into the evolving dynamics of this digital realm.

Key Website Statistics for 2023:

Global Website Count:
The number of websites globally surpassed 2 billion in 2023, showcasing the rapid growth and diversification of online platforms (Source: Internet Live Stats).
Mobile Responsiveness:
About 61% of all internet users access websites using mobile devices, emphasising the critical importance of mobile responsiveness in web design (Source: BroadbandSearch).
E-commerce Surge:
E-commerce websites experienced a 20% increase in traffic compared to the previous year, indicating a growing reliance on online shopping (Source: Statista).
Page Load Speed:
Websites loading within 2 seconds have a bounce rate of just 9%, while those taking 5 seconds experience a bounce rate of 38%, emphasising the significance of fast-loading websites (Source: Google).
HTTPS Adoption:
Over 90% of websites now use HTTPS, underscoring the increased emphasis on security and data protection (Source: BuiltWith).
Voice Search Optimisation:
With the rise of voice search, 40% of adults now use voice search daily, influencing the need for websites to optimise for voice queries (Source: PwC).
User Experience (UX) Prioritisation:
Websites prioritising user experience witness conversion rates that are 400% higher than those neglecting UX (Source: Forrester Research).
Social Media Integration:
75% of small businesses integrate social media into their websites, highlighting the symbiotic relationship between social platforms and websites (Source: Clutch).
Video Content Dominance:
Websites incorporating video content receive 41% more web traffic than those without, indicating the growing preference for visual content (Source: Forbes).
AI Integration:
Approximately 25% of customer service and support operations will integrate virtual customer assistants or chatbot technology on their websites by the end of 2023 (Source: Gartner).

Considering the above statistics, it's evident that the website industry is not only robust but continuously evolving. This presents a significant opportunity for entrepreneurs to capitalise on the expansion of websites and launch a website development business. With the support of an established company, Eazi-Sites, entrepreneurs can navigate this thriving market.

Eazi-Business is on a mission to empower entrepreneurs in launching their ventures. If you envision a transformative year ahead, contact us today to explore how Eazi-Business can guide you in becoming a local website development expert. The digital landscape is evolving, and the potential for growth and success in the website industry is substantial. Seize the opportunity and make 2024 a life-changing year for your entrepreneurial journey.

Navigating the World of Online Reputation Management as a Digital Agency

support@eazi-sites.com (Eazi Business) — Tue, 20 Feb 2024 10:00:01 GMT

In the digital era, a business's online reputation is more than just an asset; it's a critical component of success. Eazi-Business recognises this importance and is committed to equipping aspiring entrepreneurs with the tools and knowledge to offer comprehensive online reputation management services through their own digital agencies.

The Vital Role of Online Reputation

In a world where a single online review or social media post can sway public perception, managing a business's online presence is crucial. Effective online reputation management goes beyond addressing negative feedback; it involves proactively cultivating a positive and trustworthy image. This is essential not only for attracting new customers but also for retaining existing ones.

Eazi-Business: Empowering Your Digital Agency

As your trusted partner, Eazi-Business offers extensive training and resources in online reputation management. Our program is tailored for entrepreneurs aiming to launch their digital agencies. It provides you with the necessary skills to assist businesses in monitoring, managing, and enhancing their online reputations. You'll learn to navigate the nuances of customer feedback and utilise positive reviews to bolster a business's online profile.

Tools and Strategies for Your Agency’s Success

Our approach integrates state-of-the-art technology with effective strategies. We grant you access to advanced reputation management tools that aid in tracking online mentions, analyzing customer sentiments, and crafting effective responses to reviews. Our marketing resources are designed to help your agency not only manage but also improve the online reputation of your clients' businesses.

Launching Your Business with a Focus on Reputation Management

The demand for reputation management services is on the rise as more businesses realise the importance of their digital footprint. Starting your digital agency with a focus on reputation management services, supported by Eazi-Business, positions you to meet this growing need effectively.

Join Eazi-Business in Shaping Digital Futures

If your goal is to help businesses excel in the digital world, Eazi-Business is your starting block. We are dedicated to your success, providing the solid foundation you need to build and grow a prosperous digital agency.

To discover the opportunities and begin your entrepreneurial journey in the digital agency space, contact Eazi-Business today.

Progressive Web Apps (PWAs): The Future of Web Development

support@eazi-sites.com (Eazi Business) — Tue, 13 Feb 2024 10:00:00 GMT

In the constantly evolving landscape of digital technology, Progressive Web Apps (PWAs) are setting a new standard for web experiences. At Eazi-Business, we're leading this innovative wave, empowering entrepreneurs to create PWAs that blend the best features of traditional websites and native mobile apps.

Why Choose PWAs?

PWAs are the answer to the modern user’s demands: they load fast, work offline, and are incredibly responsive. They behave like native apps but don’t require users to download anything from an app store. This means businesses can offer app-like experiences directly from a web browser, leading to increased user engagement and accessibility.

The Technical Edge of PWAs

PWAs leverage modern web capabilities to deliver an app-like experience. They use service workers for offline work, push notifications to keep users engaged, and a manifest file to allow "add to home screen" prompts. This technology not only improves user experience but also enhances the performance and reach of a website.

Eazi-Business: Pioneering in PWA Development

Our approach at Eazi-Business combines technical prowess with creative design. We understand that a successful PWA requires more than just coding; it needs a strategic blend of aesthetics, functionality, and user experience. We equip our entrepreneurs with the skills and tools to build PWAs that stand out in both performance and design.

Embrace the PWA Movement

As an entrepreneur, diving into PWA development is a strategic decision to stay ahead in the digital game. Eazi-Business offers a comprehensive pathway for you to start your journey in this promising field.

Interested in being a pioneer in PWA development? Reach out to Eazi-Business and let us guide you to success in this innovative web technology.

Leveraging AI for Innovative Website Development: A New Era for Entrepreneurs

support@eazi-sites.com (Eazi Business) — Tue, 06 Feb 2024 10:00:00 GMT

In an era where digital technology is rapidly advancing, Artificial Intelligence (AI) has become a crucial element in shaping the future of website development and Search Engine Optimisation (SEO). Eazi-Business stands at the forefront of this evolution, empowering entrepreneurs to utilise AI to innovate in website creation and SEO strategies, thus forging more intelligent and responsive online presences.

Understanding AI in Website Development and SEO

The role of AI in website development and SEO goes beyond simple automation; it's about creating an online ecosystem that is both dynamic and continuously improving. AI technologies such as machine learning, natural language processing, and predictive analytics enable the development of websites that offer personalised content, intelligent user interactions, and adaptive SEO strategies. This leads to enhanced user engagement, superior customer satisfaction, and a significant competitive edge.

Your AI Advantage with Eazi-Business

Eazi-Business is committed to empowering entrepreneurs with the knowledge to harness AI in website development and SEO strategies. As we enthusiastically integrate AI-powered solutions into our technological suite, our focus is on the practical application of AI in enhancing online presence. We provide insights into AI's potential in creating dynamic, standout websites, optimising them for the ever-evolving digital landscape. Our approach ensures that entrepreneurs can effectively leverage AI technology to elevate their digital strategies.

The Business Impact of AI

AI has the capability to revolutionise various business sectors. Picture websites offering customised user experiences, efficient data analysis for SEO optimisation, and advanced content management. The incorporation of AI paves the way for businesses to innovate, optimise, and expand.

Embrace the AI Wave with Eazi-Business

Are you prepared to embrace the AI revolution in website development and SEO? Eazi-Business invites you to join this exhilarating venture. As we delve deeper into AI's integration into our technology, we provide you with the knowledge and insights necessary to start crafting AI-enhanced website and SEO strategies.

Embark on a journey of innovation and technological leadership in website development and SEO with Eazi-Business. Contact us today to discover how AI can revolutionise your entrepreneurial endeavour.

Essential Tips for Launching Your SEO Business

support@eazi-sites.com (Eazi Business) — Tue, 23 Jan 2024 10:00:00 GMT

Embarking on the journey of starting your own SEO business can be exhilarating, but navigating the ever-evolving world of search engine optimisation demands strategic planning. Here are key tips to guide you in establishing a successful SEO venture:

Deepen Your SEO Knowledge

Acquire a solid understanding of SEO fundamentals, staying abreast of industry trends, algorithm changes, and best practices. Invest time in mastering on-page/off-page SEO, keyword research, and the latest tools.

Build a Strong Online Presence

Establish a robust online presence for your SEO business by optimizing your website, showcasing expertise through quality content, and leveraging social media platforms to connect with your target audience.

Specialise and Differentiate

Choose a niche or industry segment to specialise in, allowing you to offer tailored services and become an expert in a specific field. Differentiate yourself to attract clients seeking specialised SEO solutions.

Network and Collaborate

Connect with industry professionals by attending conferences, joining online forums, and engaging in networking opportunities. Building a strong network can lead to collaborations, partnerships, and valuable insights.

Provide Results-Driven Services

Focus on delivering measurable results to build trust with clients. Set realistic expectations and showcase your ability to improve search engine rankings, organic traffic, and overall online performance.

Invest in Quality Tools

Stay competitive by investing in reliable SEO tools that streamline processes and provide valuable insights. Tools for keyword research, competitor analysis, and performance tracking are essential for delivering effective SEO strategies.

Embark on your SEO business journey with confidence by incorporating these tips. Continuously learn, build a strong online presence, specialise, network, deliver results, and invest in quality tools to position your SEO business for long-term success.

Boost you r SEO business effortlessly with FullPivot that offers a user-friendly platform designed to empower you and assist clients in achieving top search result rankings. Benefit from FullPivot's comprehensive support, including training and guidance from a team of SEO experts. Let FullPivot handle the challenging aspects, leaving you free to connect with businesses eager to improve their SEO. Ready to transform your SEO approach? Contact Eazi-Business today to discover how FullPivot can simplify your journey to becoming a successfu entrepreneur.

Launching Your Digital Agency with No Experience

support@eazi-sites.com (Eazi Business) — Tue, 16 Jan 2024 16:15:00 GMT

Starting any business on your own is a complicated process, especially in the ever-evolving landscape of digital marketing. For those with no prior experience, entering into this exciting sector may seem daunting. However, with the right approach and resources, it is possible to carve your niche in this dynamic industry.

Get Tech-Smart

Success in a digital marketing agency relies heavily on technology. It needs to work well, be easy to pick up, and not break the bank. If you're not tech-savvy, team up with someone who can provide training or directly contribute to your services.

Build a Safety Net

In business, things don't always go smoothly. Having a support system is crucial. Connect with mentors or advisors who can give you advice and a second opinion when you face challenges.

Keep Up with the Times

Digital marketing is always changing. It's crucial to stay updated on the latest trends and tech advancements. For instance, the AI revolution in 2023 showed the importance of adapting to new technologies.

Sort Out the Legal Stuff

Don't forget the legal side of things. Contracts, proposals, and other important documents need to be in order. Getting legal advice can save you from potential issues down the line.

Market Yourself Effectively

To stand out, you need good marketing materials. This could be traditional printed collateral or a strong online presence through social media and other digital platforms.

Launching a digital marketing agency doesn't have to be a long, complicated process. FullPivot offers an opportunity with all the tools you need, even if you have no prior experience. Reach out to Eazi-Business to see how the new year could be a game-changer for you. Start your journey into the world of digital marketing entrepreneurship and turn your dreams into reality.

Charting Success: Eazi-Business Unveils Ambitious Plans for 2024

support@eazi-sites.com (Eazi Business) — Tue, 09 Jan 2024 10:00:00 GMT

The new year is that pivotal time when organisations reflect on past achievements and create strategies for the future. For Eazi-Business, 2023 has been a year marked by dynamic developments, especially in the realm of AI implementation. Looking ahead to 2024, this article delves into the strategic initiatives on Eazi-Business's agenda.

Network Expansion

Eazi-Business thrives on welcoming new partners into the network, assisting them in launching ventures, and witnessing their growth. The goal for the upcoming year is to further expand this collaborative ecosystem, fostering an environment where partners can connect, share insights, and collectively succeed.

Partner Success

At the heart of Eazi-Business is a commitment to the success of its numerous global partners. The key plan for 2024 is to empower partners with the tools they need for success, aiming to create more success stories within the network than ever before. Eazi-Business sees the achievements of its partners as a testament to its own success.

Technology Advancements

In an ever-evolving digital landscape, staying ahead is paramount. Eazi-Business is committed to maintaining its technological edge, consistently implementing new innovations, and enhancing existing technology to remain competitive and meet the evolving needs of partners and clients.

Enhanced Partner Support

Building on its reputation for excellent partner support, Eazi-Business aims to elevate the efficiency and robustness of its support processes. The focus is on creating an environment where partners feel not just supported but empowered to navigate challenges and seize new opportunities.

Sales Resources

Alongside providing support, Eazi-Business understands the need to give its partner network helpful tools for selling. While holding back some exciting news, the organisation is getting ready to introduce resources that will strengthen the network's capability to offer products and services effectively.

As the new year begins, Eazi-Business is excited to have a plan to make sure its partner network keeps succeeding. If you want to join a vibrant and forward-moving network, reach out to Eazi-Business today. Exciting times lie ahead for those ready to embark on this journey of mutual growth and success.

Riding the Mobile App Wave: 2023 in Review

support@eazi-sites.com (Eazi Business) — Tue, 02 Jan 2024 10:00:00 GMT

The mobile industry, already a thriving market, continues to witness unprecedented expansion, providing abundant opportunities for businesses and entrepreneurs alike. In the fast-paced world of mobile technology, staying abreast of key statistics is crucial. As we have already approached 2024, let's delve into some insightful mobile app statistics from end of 2023 that shed light on the industry's current landscape.

Key Mobile App Statistics:

Global App Downloads Surge:

The first half of 2023 witnessed a substantial uptick, with global users generating almost 77 billion mobile app downloads—a three percent increase from 2022 (Statista).

Top-Grossing Apps:

In June 2023, Disney+ led revenue charts on the Google Play Store, raking in approximately 70.6 million U.S. dollars. HBO Max and TikTok followed closely, underlining the industry's lucrative nature (Statista).

Expansive App Ecosystem:

The Google Play Store now boasts a staggering 2.59 million apps, signalling a thriving and competitive mobile app ecosystem (Statista).

Dominance of Android:

Android maintained its leading position worldwide with a 70.5 percent market share in the third quarter of 2023, while Apple's iOS secured a 28.8 percent share. (Statista)

Apple's Revenue Trajectory:

Despite a slight decrease, Apple recorded a substantial net sales figure of 383.29 billion U.S. dollars in the 2023 financial year, marking a quadrupling of annual revenue over the past decade (Statista).

App Popularity on Instagram:

Instagram claimed the title of the most-downloaded app on the Google Play Store in 2023, with almost 70 million downloads, followed by Facebook with approximately 38.5 million downloads (Statista).

Revenue:

As of end of 2023, mobile apps have generated over $935 billion in revenue in 2023 (Statista), highlighting substantial financial potential for businesses entering the mobile app development arena.

App Engagement:

Millennials and users in general exhibit avid app usage, with 21% of millennials opening an app 50+ times per day and nearly half of all individuals opening an app 11+ times daily (Mindsea, The Manifest).

Digital Media Consumption:

Mobile apps dominate U.S. digital media consumption, constituting 70% of all digital media time (Oberlo).

App Usage Habits:

On average, smartphone owners use 10 apps per day and 30 apps each month (Techjury).

As mobile app downloads soar, revenue streams diversify, and user bases expand, the mobile industry presents a golden opportunity for entrepreneurs. Looking ahead to 2024, Eazi-Apps is poised to empower entrepreneurs, guiding them to tap into this constantly expanding market. For those envisioning a transformative year ahead, contact us today to explore how Eazi-Apps can facilitate your journey to becoming an app expert. The mobile revolution is upon us, and the time to seize the moment is now!

2024: Your Year of Entrepreneurship - Is it the Perfect Time to Begin?

support@eazi-sites.com (Eazi Business) — Wed, 27 Dec 2023 15:15:00 GMT

As the calendar flips to a new year, it brings the chance for new starts and unexplored opportunities. For many people, the beginning of the year is an ideal time to think about starting their own business. But even though the idea of a new venture is attractive, the actual process of starting a business from the beginning can feel overwhelming. Fortunately, Eazi-Business is here to transform your aspirations into a seamless and stress-free reality.

Starting a business from scratch is no easy feat, and it comes with various challenges, including complex business planning, financial risks, fierce competition, legal requirements, cash flow management, work-life balance, adaptability, and team building. Despite all the obstacles, with determination, learning, and the right support, aspiring entrepreneurs can navigate these challenges and turn their business dreams into reality.

Eazi-Business, offers a comprehensive Business-in-a-Box solution that can make your journey into entrepreneurship both accessible and successful. Here's how:

Advanced AI-Powered Technology:
Eazi-Business equips you with cutting-edge, AI-powered technology to build mobile apps, websites, and offer top-notch SEO services. This technological advantage ensures that your business is primed for success in today's digital landscape.

Extensive Training:
To thrive as an entrepreneur, you need knowledge and expertise. Eazi-Business provides comprehensive training programs that cover everything from digital marketing strategies to effective client management, giving you the tools you need to excel in your venture.

Partner Mentoring:
Entrepreneurship can be a lonely road, but Eazi-Business connects you with experienced mentors who have walked the path before you. They provide guidance, share insights, and help you navigate the challenges that arise along the way.

Unlimited Support:
Eazi-Business doesn't just set you up and leave you to fend for yourself. They offer ongoing support to ensure your business continues to grow and thrive. Whenever you have questions or face hurdles, their team is there to assist you.

In conclusion, while the idea of starting a business from scratch in the new year may seem daunting, Eazi-Business is your trusted partner in making it a seamless and stress-free process. With advanced technology, comprehensive training, mentorship, and unwavering support, your journey into entrepreneurship can be a recipe for success in 2024.

If you're ready to turn 2024 into a year of life-changing and successful entrepreneurship, don't hesitate to contact Eazi-Business today . Your new beginning awaits, and with the right support, it can be the start of an incredible journey.

Navigating Tomorrow: Anticipating Technology Trends for 2024

support@eazi-sites.com (Eazi Business) — Tue, 19 Dec 2023 10:00:00 GMT

As we are approaching 2024, the ever-evolving realm of technology promises exciting advancements that will shape the way we interact with the digital world. From the continued growth of apps, websites, and SEO strategies to the unstoppable rise of artificial intelligence (AI), the year ahead is poised to be transformative.

The demand for user-friendly and innovative applications is on the rise, driven by an increasingly mobile-centric world. Websites, once static entities, are evolving into dynamic platforms that engage users seamlessly. Search Engine Optimisation, the bedrock of online visibility, is witnessing exponential growth as businesses vie for top spots in search engine rankings. The trajectory for 2024 indicates that these trends will not only persist but flourish, creating a solid ground for tech-savvy entrepreneurs.

The Rise of Artificial Intelligence

AI is not just a buzzword; it's a paradigm that is reshaping industries. In 2024, AI is poised to become even more integrated into our daily lives, enhancing efficiency and automating complex tasks. From personalised user experiences to predictive analytics, the applications of AI are vast. This technology is not just the future; it's the present. Businesses that harness the power of AI are positioning themselves for unparalleled growth and competitiveness.

Eazi-Business exemplifies this ethos by actively integrating AI into their solutions. By leveraging artificial intelligence, Eazi-Business is not only providing cutting-edge services but is also future-proofing the ventures of those who choose to partner with them. This forward-thinking approach positions Eazi-Business as a leader in the industry, offering entrepreneurs a unique opportunity to align with the latest technological advancements.

If you're an entrepreneur with your sights set on success in 2024, now is the time to act. Eazi-Business invites you to join a network that doesn't just follow trends but shapes them.

By integrating AI into their solutions, Eazi-Business ensures that you're not just launching a venture but future-proofing it. Contact Eazi-Business today and explore how you can be part of a network that is defining the technological landscape of tomorrow. Seize the opportunity to launch your own venture in 2024 with the support of a company that understands the pulse of technology and entrepreneurship.

Eazi-Business Partner's Award-Winning App

support@eazi-sites.com (Eazi Business) — Tue, 12 Dec 2023 10:00:00 GMT

Eazi-Business is proud of the achievements of our partner network and the businesses they support. Today, we are excited to share an inspiring success story.

Charmaine, one of our Eazi-Business partners, recently created an app for The Department of Health in Bermuda, which is an achievement on its own. Furthermore, this app received a significant update and was honoured with the "Mobile App of the Year" award at TechAwards 2023.

In the interview below, we will dive into Charmaine's journey, her challenges, and how Eazi-Business played a crucial role in her success. Her story is a shining example of what's possible when you partner with us.

"I'm an accountant with a vision for a post-accounting side hustle, driven by my innate business acumen. My journey commenced when a friend introduced me to a promising app, igniting my curiosity. After thorough research, I decided to explore this opportunity, and it eventually led me into a transformative partnership with Eazi-Business.

When the Department of Health in Bermuda came calling for a remarkable app, my networking skills and word-of-mouth recommendations played a pivotal role. To secure the project, I meticulously crafted a proposal and a quotation that outlined how I could deliver their desired product. Despite fierce competition, my pitch shone brightly, thanks to the unwavering support and resources provided by Eazi-Business. This invaluable assistance, even as a non-Bermudian, bolstered my credibility. A compelling demo tailored to their needs, backed by Eazi-Business, proved instrumental in winning the project.

The journey of app development came with its fair share of challenges, most notably the creation of an interactive health checker feature designed to swiftly deliver results. Armed with a structured approach and the expertise fostered by Eazi-Business, my team and I overcame these hurdles.

Named Healthy People BDA, the app's initial focus centered on immunization, with future plans to expand its reach to cater to the diverse health needs of Bermuda's citizens, in collaboration with various health departments.

The app's impact was profound. Endorsed by the Minister of Health and warmly received at its launch, it resonated with users who embraced its intended purpose.

Winning the prestigious "Mobile App of the Year" award at TechAwards 2023 in Bermuda was a remarkable achievement. It was not just a personal triumph but a validation of the relentless effort invested in app development, with Eazi-Business standing as a stalwart supporter throughout.

This recognition propelled my business prospects, sparking interest in new product development and paving the way for potential business expansion. Eazi-Business had been a cornerstone of this journey, unwavering in its commitment to my success.

Reflecting on my journey, I offer advice to aspiring developers embarking on similar ventures: cultivate patience, acquire a comprehensive understanding of the business, and master every facet of your app's features. When engaging with clients, be transparent about your offerings, patiently guide them, and showcase how your app can enrich their lives."

Eazi-Business helps entrepreneurs like Charmaine start successful businesses. If you're thinking about launching your own business, contact Eazi-Business today. You could make a significant difference for local businesses or even win a prestigious award.

How Much Can a Digital Marketing Agency Make?

support@eazi-sites.com (Eazi Business) — Thu, 07 Dec 2023 10:00:00 GMT

The demand for online visibility and marketing prowess has surged, leading to the rise of digital marketing agencies. Entrepreneurs and business owners are increasingly recognising the value of a robust online presence, creating a lucrative market for agencies that can deliver effective digital strategies. The burning question on many minds is: How much can a digital marketing agency make?

Generic Data and Revenue Potential

Digital marketing agencies operate on diverse models, offering one-off services or monthly retainers. The revenue generated varies based on factors such as services provided, type of customers, and pricing structures. According to industry data, one-off projects can range from a few hundred to several thousand pounds, depending on the scope and complexity. Monthly retainers, on the other hand, provide a steady income stream, with agencies earning anywhere from a few hundred to tens of thousands of pounds per client each month.

Eazi-Business, a leading player in the digital marketing space, recommends sales prices starting from £1,500 per customer, with monthly fees as affordable as £49. This competitive pricing allows agencies to tap into a broad market, attracting small businesses looking to enhance their online presence without breaking the bank.

FullPivot: Unlocking High Revenue Potential

For those aiming for substantial income, Eazi-Business's FullPivot package is a game-changer. This comprehensive offering includes a suite of products, from mobile apps to websites and SEO services. Digital agencies equipped with FullPivot’s resources can generate over £10,000 per customer per year. The diverse range of solutions caters to businesses of all sizes, offering a one-stop-shop for their digital needs.

Launch Digital Agency Effortlessly with Eazi-Business

Starting a digital agency from scratch can be a daunting task, requiring technology, training, and marketing resources. Eazi-Business eliminates this challenge by providing everything an aspiring entrepreneur needs to launch a successful digital agency effortlessly. The Business-in-a-Box solution includes cutting-edge technology, comprehensive training programs, and marketing resources to ensure a smooth take-off.

In conclusion, the earning potential of a digital marketing agency is vast, with opportunities for both one-off projects and recurring monthly revenue. Eazi-Business offers a unique proposition, making it easier for aspiring entrepreneurs to enter the lucrative world of digital marketing. By leveraging the technology, training, and marketing resources, individuals can generate significant income by providing high-end digital services to local businesses. If you're ready to embark on this exciting journey, contact Eazi-Business today to explore how you can carve your niche in the digital marketing landscape.

The Role of Technology in Business Operations: Trends and Innovations

support@eazi-sites.com (Eazi Business) — Tue, 28 Nov 2023 10:00:00 GMT

In the ever-evolving landscape of business operations, technology plays a pivotal role. Staying current with the latest technology trends and innovations is essential for maintaining a competitive edge. Eazi-Business, a network dedicated to fostering the success of local businesses, is at the forefront of this tech evolution, ensuring its partners have access to cutting-edge tools and features that keep them ahead in the race.

Embracing Technology Trends

The world of technology is a fast-paced one, with trends and innovations emerging constantly. In recent times, several significant trends have taken centre stage:

1. Artificial Intelligence (AI): AI is transforming business operations by streamlining tasks, providing insights through data analysis, and enhancing customer experiences. AI-powered chatbots and virtual assistants are just a couple of examples.

2. Automation: Automation technologies, including robotic process automation (RPA), are reducing manual workloads, increasing efficiency, and minimizing errors.

3. Cloud Computing: Cloud solutions provide scalable, cost-effective storage and computing resources. The flexibility they offer is invaluable for businesses of all sizes.

Eazi-Business: Pioneering Innovation

Eazi-Business understands that keeping up with technology trends is crucial. As a network dedicated to empowering local businesses, they invest in and implement the latest technology offerings. Eazi-Business partners have instant access to new feature releases and enhancements, ensuring they remain at the forefront of their respective industries.

Recent platform upgrades include the integration of AI-powered tools, which enable partners to harness the power of data-driven insights and automate routine tasks. But Eazi-Business doesn't stop there; they have more updates in the pipeline, ensuring that their partners continue to receive the latest technological advancements.

Recognising Dedication to Innovation

The commitment of Eazi-Business to staying at the cutting edge of technology hasn't gone unnoticed. The network recently received the Bronze Award for Product Innovation at the International Business Awards . This prestigious recognition reaffirms Eazi-Business' dedication to providing high-end business opportunities and its unwavering focus on innovation.

If you aspire to become a part of an innovative global network of partners who are equipped with the latest technology tools and solutions, don't hesitate to contact Eazi-Business today. Your journey toward business success, powered by technology and innovation, begins with a simple step.

Digital Retail Strategies: Comparing Mobile Commerce and eCommerce

support@eazi-sites.com (Eazi Business) — Tue, 21 Nov 2023 10:00:00 GMT

In the digital realm of online business, one topic has been generating considerable interest: the decision between mobile commerce and traditional eCommerce. In a recent partner networking call, Eazi-Business partners gave had an in-depth discussion on the advantages and disadvantages of Mobile Commerce versus eCommerce, providing valuable insights for businesses moving forward.

The Mobile Commerce Advantages

Mobile commerce, often referred to as m-commerce, has seen a rapid rise in recent years, thanks to the prevalence of smartphones. Here are some of the key benefits of embracing m-commerce:

+ Accessibility:
M-commerce enables businesses to reach their customers anytime and anywhere. With the majority of consumers using smartphones, you can tap into a vast market with ease.

+ Convenience:
Shopping through mobile apps is incredibly convenient. Users can make purchases with just a few taps, enhancing the overall shopping experience.

+ Personalisation:
M-commerce apps can leverage user data to offer personalized recommendations, enhancing customer satisfaction and increasing sales.

+ Cost-Effective:
Developing a mobile app is often more cost-effective than setting up a full-scale eCommerce website, making it an attractive option for smaller businesses.

Disadvantages of Mobile Commerce

On the flip side, mobile commerce has its challenges:

– Limited Functionality:
Mobile apps might not offer the same level of functionality and complexity as a full eCommerce website.

– Platform Dependence:
M-commerce apps are platform-dependent, meaning you need separate apps for iOS and Android, potentially increasing development costs.

The eCommerce Edge

Traditional eCommerce, on the other hand, continues to be a formidable player in the world of online retail. It has its set of advantages and disadvantages:

+ Comprehensive Websites:
eCommerce websites can offer a comprehensive shopping experience with advanced features, which can be an advantage for larger businesses.

+ Cross-Platform Compatibility:
Websites are accessible across different platforms, making them more versatile.

+ SEO Benefits:
eCommerce websites often have a stronger online presence, thanks to their potential for better SEO optimization.

– Higher Initial Costs:
Setting up a full-fledged eCommerce website can be expensive, which might deter smaller businesses.

Eazi-Business understands that each business is unique and has distinct needs. That's why every partner has the flexibility to offer either mobile commerce or eCommerce, or even both. With advanced technology at their disposal, partners can provide local businesses with powerful commerce solutions at an affordable cost.

Whether you're technically savvy or not, you can generate income by providing cutting-edge technology and commerce solutions to local businesses. Contact Eazi-Business today to find out about how you can make a meaningful impact while boosting your income.

How No-Code Solutions Are Reshaping Digital Product Development

support@eazi-sites.com (Eazi Business) — Tue, 14 Nov 2023 10:00:00 GMT

In the fast-paced world of digital product development, agility and cost-efficiency are key factors that can make or break a project. No-code solutions have emerged as game-changers in this regard, revolutionising the development landscape by significantly reducing costs and accelerating the speed of creating digital products.

Transforming Mobile App Development

Mobile apps have become a cornerstone of modern life, but their development often required a team of skilled developers, designers, and a considerable budget. No-code mobile app development platforms have changed the game. These platforms enable individuals with little to no technical experience to create functional and attractive mobile apps. They offer pre-designed templates and drag-and-drop interfaces, making the app development process accessible to a broader audience.

Revolutionising Web Development

Web development is another arena where no-code solutions are reshaping the industry. Traditional web development often required skilled programmers who could write complex code to create websites. However, no-code website development platforms have democratised web design. These platforms offer user-friendly interfaces and templates that allow individuals to create professional websites without writing a single line of code.

The result is a quicker and more cost-effective web development process. Businesses and individuals can get their websites up and running in a fraction of the time it used to take. This not only saves money but also allows businesses to establish an online presence rapidly.

Making Life Easier Regardless of the Solution

No-code solutions, whether for mobile app or website development, are beneficial in several ways. They lower the barriers to entry for individuals who lack technical expertise, offering a chance for anyone with an idea to bring it to life. This inclusivity fosters innovation and competition in the digital product market, ultimately benefitting consumers.

For businesses, these no-code solutions significantly reduce development costs. This cost-efficiency can be a game-changer, especially for small businesses and start-ups that need to allocate their resources wisely. Furthermore, the speed of development is greatly enhanced, allowing businesses to respond swiftly to market changes and opportunities.

If you're interested in entering the world of mobile app or website development but lack technical experience, Eazi-Business offers a solution. With comprehensive mobile app and website builders , you can develop and offer products to local businesses with ease. Don't let your lack of technical expertise hold you back. Get in touch with Eazi-Business to embark on your journey as a mobile app and/or website developer. It's time to turn your ideas into reality and make a meaningful impact in the digital product development landscape.

The Cost of Building a Mobile App: Is it Worth the Investment?

support@eazi-sites.com (Eazi Business) — Tue, 07 Nov 2023 10:00:00 GMT

Mobile apps have become a fundamental aspect of our daily lives. From ordering food to hailing a ride, there seems to be an app for everything. If you've ever wondered about the cost of building a mobile app, you're not alone. Developing an app can be a substantial investment, both in terms of time and money. In this article, we'll take a closer look at the processes involved and why it can be expensive, while also exploring a more efficient solution.

The Lengthy and Costly Process of App Development

Building a mobile app is a multi-faceted endeavour, involving several stages that contribute to its overall cost. Here are the key steps involved:

User Research:
It all begins with understanding your target audience. User research helps in defining the app's functionality, features, and design. This step can be time-consuming as it requires gathering insights into user preferences and behaviours.
UX (User Experience) Design:
A crucial aspect of app development, creating an intuitive and user-friendly interface adds to the cost. UX design ensures that users can navigate the app effortlessly and have a positive experience.
Prototyping:
Before diving into development, creating a prototype is essential. It's a visual representation of the app's functionality, allowing you to identify and address any design or usability issues.
Development:
This is where the actual coding and programming work happens. It involves turning the concept and design into a functioning mobile app. The cost varies depending on the complexity of the app and the time required for development.
Testing and Debugging:
After development, rigorous testing and debugging are necessary to ensure the app functions flawlessly and is free of glitches.
Launch and Maintenance:
The cost doesn't end with the app's launch. Maintenance and updates are ongoing expenses, essential for keeping the app relevant and bug-free.

All these stages can take several months to complete, and the costs can quickly add up, running into several thousands of dollars.

A Faster and More Cost-Effective Solution

But what if there was a way to streamline the process and significantly reduce the cost and time involved in building mobile apps? That's where Eazi-Apps comes in with their mobile app builder .

With Eazi-Apps mobile app builder, you can create apps with pre-developed modules. All you need to do is enter the information, add your desired colours and images, and voilà! You can prepare simple, yet effective apps in a matter of days, not months. This innovative solution saves you not only money but also valuable time.

If you're looking to harness the power of technology and build apps for local businesses quickly, Eazi-Apps mobile app builder is the ideal solution. Contact Eazi-Business to find out more about how you can get started. Don't miss out on the opportunity to bring your app ideas to life.

Eazi-Business Wins Bronze at the International Business Awards!

support@eazi-sites.com (Eazi Business) — Thu, 02 Nov 2023 13:00:02 GMT

Following the Prestigious Bronze Stevie Award for Product Innovation in UK business awards, Eazi-Business is pleased to announce winning a Bronze in the 'Achievement in Product Innovation' category at the International Business Awards!

Eazi-Business, known for its dedication to innovation in the fiercely competitive global market, continues to shine on the world stage. This latest accolade underscores our unwavering commitment to pushing the boundaries of innovation.

In the current business landscape, staying ahead and consistently delivering innovative products is a significant achievement. Eazi-Business has not only managed this but has also excelled in the process. Winning the Bronze at the International Business Awards (IBA) showcases the commitment to innovation and pursuit of excellence.

Here is a comment from one of the judges:

“Eazi-Business ' Business-in-a-Box ,' has proven to be highly effective. For over a decade, they've partnered with freelancers and small digital agencies, providing them with everything they need to launch their own businesses, including training and support, to excel in digital marketing for local businesses. This company and its product have great potential to benefit many industries. Eazi-Business’ commitment to delivering valuable support, coupled with well-documented information, is commendable. Keep up the good work!”

The International Business Awards draw contenders from around the world, making the competition intense. This achievement positions Eazi-Business as a global leader in product innovation.

This recognition is a source of pride for Eazi-Business and a commitment to their partner network. They have always provided entrepreneurs with top-notch technology, training, and resources, and this award sets company’s standards even higher. Expect Eazi-Business to continue innovating, developing cutting-edge products, and empowering entrepreneurs to succeed in the ever-changing business world.

If you would like to join an innovative, award-winning network, please get in touch and let Eazi-Business begin your journey to successful entrepreneurship. Eazi-Business is not just a company; it's a community of forward-thinkers and innovators. With Eazi-Business, you're not just gaining a business partner; you're becoming part of a movement dedicated to pushing the boundaries of what's possible. Contact us today and be a part of the Eazi-Business success story!

Marketing Strategies Every Online Business Owner Should Know

support@eazi-sites.com (Eazi Business) — Tue, 24 Oct 2023 10:00:06 GMT

In today's competitive online marketplace, the success of your business is directly tied to your marketing strategies. Many entrepreneurs may have innovative products or exceptional services, but without good marketing, a business can be hard to find and easily ignored, much like a needle lost in a haystack. Let's explore some essential marketing strategies that every online business owner should consider.

Understand Your Audience

The foundation of any good marketing strategy is a deep understanding of your target audience. Conduct market research to identify the demographics, interests, and behaviours of your potential customers.

Search Engine Optimization (SEO)

One of the most crucial elements for online visibility is SEO. It helps improve your website’s ranking on search engines, thereby drawing more organic traffic. While mastering SEO can be complex, platforms like Eazi-Business provide comprehensive guides and tools that simplify this task, making it easier for you and your customers gain visibility online.

Content Marketing

Content is the king. Create high-quality content that provides value to your clients. This could be in the form of blogs, videos, webinars, or eBooks. Content marketing not only helps establish your customer as an authority in their field but also improves their SEO rankings.

Social Media Engagement

Social media platforms offer a fantastic way to connect with your audience and build brand loyalty. Utilise these platforms to share valuable content, connect with your audience, and listen to customer feedback.

Email Marketing

Despite being one of the oldest forms of digital marketing, email marketing remains highly effective. It offers a direct line to your customers for promoting products, sharing news, or providing educational content.

Analytics and Data-Driven Decisions

Utilise analytics tools to monitor the effectiveness of your strategies. Look at metrics like engagement rates, conversion rates, and return on investment (ROI) to determine what’s working and what needs adjustment.

Special Offers and Discounts

Promotions and special offers are a great way to entice new customers and reward loyal ones. Consider flash sales, coupon codes, or exclusive deals for your mailing list.

Customer Retention

While gaining new customers is essential, retaining existing ones is equally critical. Customer loyalty programs, personalised service, and quality assurance are some ways to keep your clients existing customer base coming back.

Marketing is the backbone of any successful online business. While the strategies may seem daunting, Eazi-Business provides invaluable resources that help you navigate the complexities of delivering online marketing.

As an Eazi-Business partner, you get access to comprehensive sales guides, strategies, marketing technology, and collateral designed to increase your sales knowledge and revenue. These resources are geared towards helping you succeed in the competitive online market.

Contact Eazi-Business today to learn how you can become a successful entrepreneur with all the sales tools and strategies our business-in-a-box has to offer.

Your Guide to Easy Website Audits: Minimise Effort, Maximize Results

support@eazi-sites.com (Eazi Business) — Tue, 17 Oct 2023 10:00:00 GMT

In the online world, staying ahead of the competition means constantly optimising a businesses online presence. One vital step in this process is performing regular website audits and check-ups that assess the health and performance of a businesses website. Traditionally, running a website audit manually has been a time-consuming task that demands specialised expertise. But what if we told you that you can get it done in just one click? That's where Eazi-Business comes in.

The Challenges of a Manual Website Audit

Performing a website audit manually is not a small task. It involves evaluating a businesses site’s architecture, examine SEO factors, assessing content quality, checking for broken links, reviewing user experience, and much more. Each of these areas requires specialised skills, making it a time-consuming and often overwhelming task for business owners.

Snapshot Reports: Your One-Click Solution

Eazi-Business is revolutionising this process with advanced technology that performs a Snapshot Report on the business in one click. All you need to do is enter a website address and our system will produce a detailed analysis of how a business is performing online.

What Can a Snapshot Report Do?

Analyse Build Quality & Content: Get insights into the architecture and content quality of your website.
Uncover eCommerce Performance: Discover growth opportunities and areas that need improvement in your online store.
Keyword Research: Research how the business is performing with organic keywords against the competitors.
Social Media Analysis: Evaluate business’ social media presence and how it stacks up against competitors.
Review Site Assessments: Check the performance on up to 30 review sites and pinpoint areas needing attention.
Directory Review: The report scans 70 directories, highlighting any incorrect information that could be harming the business.
Paid Digital Advertising: Gain invaluable data on paid advertising efforts to adjust the strategy as needed.
Overall Online Presence: Get an overall picture of how the business is doing online, making it easier to plan their next moves.

The report even enables you to compare the business against competitors or industry standards. With these insights, your customer engagement levels are bound to soar, positioning you as an expert in your field.

The Takeaway

A manual website audit might give you useful insights, but at the cost of time and energy that could be better spent elsewhere. Eazi-Business takes the heavy lifting out of this process, giving you more time to focus on implementing the changes that will make a difference.

Don't miss out on this game-changing technology. Contact Eazi-Business today to find out more about how you can use advanced sales technology and offer high-end products and services to local businesses. Elevate your website performance and outshine your competitors with ease!

How Do I Become an App Developer Without Technical Experience?

support@eazi-sites.com (Eazi Business) — Tue, 10 Oct 2023 10:00:00 GMT

Breaking into the world of mobile app development can feel like a daunting and time-consuming challenge, especially when you have no prior experience. The increasing demand for mobile apps in various sectors—from entertainment and education to health and business—only makes the competition stiffer. However, with Eazi-Apps, you can accelerate your journey and set up your app development business effortlessly.

Understanding Mobile App Development

Mobile app development encompasses creating software that operates on mobile devices, such as smartphones and tablets. From design and coding to testing and launching, this field requires a diverse skill set. Apps can be native to specific platforms like iOS or Android, or web apps that act like native apps but are accessed through a browser.

Acquiring Essential Skills

Key skills required to break into app development include:

Programming Languages: For iOS, you'd typically use Swift or Objective-C; for Android, Java or Kotlin are recommended.
UX/UI Design: Beyond coding, you need to understand how to create a visually appealing and functional user interface and experience.
Data Structures & Algorithms: These are the backbone of your programming logic and essential for optimisation.
Problem-Solving: You'll often face challenges that require creative solutions.
Testing & Debugging: Ensuring that your code works as expected is crucial for a polished final product.

While understanding programming languages, UX/UI design, data structures, algorithms, and problem-solving are essential skills for mobile app development, they're really just the tip of the iceberg when it comes to starting your own app business. Going it alone means you're not just the developer; you're also the project manager, the marketer, the customer service rep, and the business strategist.

Balancing all these roles requires a diverse set of skills and knowledge beyond just technical prowess. You'll need to understand market research, customer engagement, financial planning, and much more to truly succeed. Fortunately, solutions like Eazi-Apps simplify many of these complexities, allowing you to focus on building your business without getting bogged down by the multitude of skills traditionally required.

While the journey to becoming a successful app developer may appear daunting, Eazi-Apps simplifies the process of launching the business. Eazi-Apps offers an app development platform, professional training, partner mentoring, and ongoing support to ensure your business runs smoothly. With the right tools and approach, you can bypass traditional hurdles and fast-track your way to entrepreneurial success.

Ready to dive into the world of mobile app development but lack experience? Contact us to learn how Eazi-Apps can fast-track your journey.

Is SEO a Profitable Business? Unveiling the Search Engine Optimisations Business Opportunity

support@eazi-sites.com (Eazi Business) — Tue, 03 Oct 2023 12:00:23 GMT

In today's rapidly evolving digital landscape, businesses are in a constant race to maximise their online visibility. One strategy that stands out for its effectiveness is Search Engine Optimisation (SEO). But you may be wondering, is diving into the SEO industry a lucrative move? The answer is a resounding yes. In this article, we'll delve into the rising demand for SEO services and assess its potential for profitability.

Understanding the SEO Goldmine

SEO isn't just about keywords; it's about providing valuable content that resonates with businesses target audience and ranks well on Search Engine Results Pages (SERPs). Unlike intrusive ads, SEO attracts a genuinely interested audience. Businesses are willing to invest in this inbound method, making SEO services a sought-after commodity.

The Market’s Insatiable Appetite for SEO

With 93% of online experiences initiated by search engines and 75% of users sticking to the first page of results, the significance of effective SEO is clear. This ever-increasing demand for quality SEO services opens a window of opportunity for those equipped with the expertise to deliver tangible outcomes.

Making Profit in SEO: Real Numbers

According to a survey by BrightLocal, the average monthly retainer for SEO services in the US ranges between $500 and $1,000. The industry's relatively low start-up costs—requiring just a computer, internet, and the essential skills—underscore its potential profitability.

Strategies for a Successful SEO Business

Skills & Expertise: Keep yourself updated on SEO best practices and algorithm changes to deliver consistent results.
Client Relationships: Earning trust through exceptional service helps in client retention and getting referrals.
Pricing Models: Your pricing strategy should be competitive yet profitable, aligning with the quality you offer.
Marketing: Utilise social media, and other online platforms to showcase your capabilities.

Elevates Your SEO Game With FullPivot

FullPivot goes beyond just offering advanced SEO technology . It provides an all-in-one solution that includes mobile app and website development platforms, positioning you as a comprehensive digital agency. With FullPivot, you get the leverage you need to scale your business in multiple dimensions.

So, is SEO a profitable venture? Absolutely, and with the burgeoning market demand, there’s never been a better time to dive in. FullPivot provides the technological edge you need to rise above the competition and set yourself on the path to entrepreneurial triumph.

The Impact of AI on the Tech World: Making Things Better and Faster

support@eazi-sites.com (Eazi Business) — Mon, 25 Sep 2023 21:00:00 GMT

In recent years, the technology sector has experienced a profound transformation thanks to the rapid advancements in Artificial Intelligence (AI). The rise of AI has led to innovative breakthroughs and reshaped the way businesses operate. As AI continues to gain popularity, it has become a driving force behind the evolution of various industries.

The surge in AI's popularity can be attributed to its ability to develop and enhance technology. With its capacity to analyse massive amounts of data, AI has enabled companies to make more informed decisions and develop ground-breaking solutions. Beyond simply assisting in decision-making, some companies have gone so far as to replace certain job functions with AI systems. While this has raised questions about the future of human employment, it underscores the power of AI to streamline operations and enhance efficiency.

Eazi-Business has harnessed the capabilities of AI to redefine its offerings. Their website builder now boasts an AI-powered content writer, allowing businesses to effortlessly generate compelling website copy, thus reducing the time and effort required in content creation.

Another innovative aspect of Eazi-Business' AI integration is the AI-powered Snapshot Reports system. This revolutionary tool provides businesses with comprehensive analysis of their online performance. By processing data and generating insightful reports, AI empowers businesses to make data-driven decisions, thereby facilitating growth and improved digital presence.

Eazi-Business serves as a prime example of a company that is embracing a proactive approach to technological advancement. As they continue to push boundaries, they are poised to unlock new realms of innovation and success through their partner network. The integration of new technologies promises to drive enhanced efficiency, improved user experiences, and unprecedented levels of success.

If you're excited about being part of an innovative network and want to harness the power of AI technology, reach out to us at Eazi-Business today. Join them as they shape the future with AI's transformative potential.

Eazi-Business Secures Prestigious Bronze Stevie Award for Product Innovation

support@eazi-sites.com (Eazi Business) — Mon, 18 Sep 2023 09:00:00 GMT

Eazi-Business has proudly achieved a Bronze Stevie Award in the Achievement in Product Innovation category, a prestigious international recognition. The "International Stevies" awards is open to all kinds of organizations globally, and this year's event saw over 3,700 nominations from 60+ countries.

This award acknowledges Eazi-Business's dedication to innovation, highlighted by the recent launch of the Sales and Success Center and Local Business Online Toolkit . These advancements have played a crucial role in securing this achievement.

Eazi-Business has excelled with a creative sales approach in a challenging market, and the success of their partners reflects the effectiveness of their services.

Here are some of the comments from judges:

"Eazi-Business is a remarkable company, and their ' Business-in-a-Box ' concept is undeniably effective. For more than a decade, Eazi-Business has empowered aspiring entrepreneurs to launch their digital ventures. Their 'Business-in-a-Box' equips them with comprehensive resources, training, and support, transforming them into local business champions. This transformative approach has the potential to greatly benefit industries. Keep up the good work!"

“Eazi-Business is on a mission to elevate local businesses through an innovative 'Business-in-a-Box.' This holistic toolkit provides essential components, from materials to training and support, catering to the needs of local businesses. Eazi-Business's dedication to innovation shines through in its platform upgrade, combined with a commendable freeze on franchisee licensing fees. The metrics showcased in the application demonstrate goal achievement and outstanding success, validating the tool's effectiveness."

Eazi-Business continues to innovate, making improvements to ensure their partner network's success. If you're an aspiring entrepreneur, eager to launch your venture, Eazi-Business invites you to get in touch and embark on a journey toward shared success.

Joseph Tischner – Six Years of Success and Innovation

support@eazi-sites.com (Eazi Business) — Mon, 11 Sep 2023 21:00:00 GMT

Eazi-Business proudly recognizes Joseph Tischner for his remarkable dedication and achievements. Joseph has been a loyal partner for over six years, consistently delivering advanced digital solutions to clients. Notably, he has played a significant role in the success of Cypress Trail Hideout, a well-known roadhouse serving Texas-style cuisine.

Cypress Trail Hideout, has been a customer for more than four years and greatly benefited from Joseph's expertise, undergoing a complete digital transformation. Thanks to a newly developed mobile app and a distinctive brand identity, the customer experience has been enhanced, fostering strong brand loyalty. Furthermore, the establishment now boasts an impressive website, showcasing its offerings and events.

Joseph's impact has extended to other businesses as well. He was instrumental in creating the online presence for Center of Plate Restaurant Concepts Website. Additionally, he designed the websites for Cypress Trail Hideout Music Festival and Floyds Seafood Cypress, effectively boosting visibility and accessibility for these enterprises. These are just a few examples of the numerous clients benefitting from Joseph's expertise in digital transformation.

Joseph shares his thoughts:

“My aim in joining Eazi-Business was to establish a full-service marketing company. The resources in our portfolio are unparalleled, and our products are excellent - modern, user-friendly, and affordable. The brilliance of our training resources, especially the Academy - Online Training Resource Center, sets us apart. Our sales and marketing materials are truly top-notch and professional.

Eazi-Business boasts an excellent staff, offering an almost 'real-time' response to queries. Their experience shines through as they provide detailed assistance on a wide range of matters. Our support is unmatched, and the remote setup poses no issue at all.

Looking ahead, I plan to expand my service offerings to key customers, establishing a unique 'niche' for my business using the Eazi-Business Suite. With Eazi-Business, the potential for growth and success is boundless, and I am excited for the journey ahead.”

Currently, Joseph is collaborating on an exciting project with a sports club, applying his expertise and following a proven blueprint that yielded success for Cypress Trail Hideout.

Aligned with Eazi-Business’ commitment to innovation, Joseph eagerly anticipates exploring the new Sales and Success Center, a platform that promises to provide even more value to his clients' enterprises.

Contact Eazi-Business today and find out how you can kickstart your own mobile app business and join a network of prosperous entrepreneurs like Joseph.

How Do I Become an App Developer with No Experience?

support@eazi-sites.com (Eazi Business) — Mon, 04 Sep 2023 09:00:00 GMT

In the digital age, mobile app development has become a lucrative career path. With the increasing demand for mobile applications in various sectors such as entertainment, education, health, and business, there is a growing need for skilled app developers. But how do you break into this field with no experience? This article provides a comprehensive guide on how to become an app developer without any prior experience.

Understanding Mobile App Development

Before embarking on your journey to becoming an app developer, it's important to know what mobile app development involves. It's about making software for mobile devices like smartphones and tablets. This includes designing, coding, testing, and launching apps on platforms like iOS and Android.

Types of Apps

There are two main kinds of mobile apps: native apps and web apps. Native apps are for specific platforms (like iOS or Android), while web apps look like native apps but aren't installed on the device.

Getting the Needed Skills

To be an app developer, you need important skills. You should know programming languages for iOS and Android. Also, understand UX/UI design to make apps user-friendly. However, with Eazi-Business, there's no need for development experience. Our user-friendly DIY mobile app development platform empowers you to develop apps without quickly and easily. You will also receive a full training and ongoing support.

Creating a Portfolio

After learning the basics, you have to focus on building a portfolio by making your own apps. Eazi-Business is there to support you with this. Every partner gets access to a comprehensive collection of mobile app examples that you can demonstrate to potential clients. These apps are developed by the partner network to a high standard and are already available on app stores.

Networking and Finding a Job

Next, move forward by engaging in business networking events where you can interact with business owners and present yourself as a mobile app developer. Join local meetups and networking events to connect with business owners and offer them mobile app development services. Moreover, Eazi-Business provides partners with a variety of valuable sales tools and business networking guides to enhance your networking success.

Conclusion

Starting a career in mobile app development, even without experience, can be challenging at first. But remember, everyone starts somewhere. With steady learning and hands-on practice, anyone can join this exciting field. And if you're interested in starting your own app business, Eazi-Business can make it easier. Their business package offers training, mentoring, and ongoing support. This way, you can focus on making mobile apps for local businesses and earning good money.

What is Google Business Profile and Why it’s Important for Every Business

support@eazi-sites.com (Eazi Business) — Mon, 28 Aug 2023 09:00:00 GMT

Having a strong online presence is crucial for businesses of all sizes. One of the key elements of establishing an online presence is creating a Google Business Profile. A Google Business Profile, also known as a Google My Business listing, is a free tool provided by Google that allows businesses to manage their online presence across various Google platforms, including Google Search and Google Maps.

But why is a Google Business Profile important for every business? Let's delve into the reasons why:

Enhanced Visibility:

When potential customers search for a product or service on Google, having a well-optimised Google Business Profile increases the chances of business appearing in the local search results. This improved visibility can drive more organic traffic to the business and increase chances of converting leads into customers.

Accurate Information:

Google Business Profile provides a centralised platform to display accurate and up-to-date information about the business, such as contact details, opening hours, website links, and customer reviews. This helps customers find the information they need quickly, leading to better engagement and higher conversion rates.

Customer Reviews and Ratings:

Google Business Profiles allow customers to leave reviews and ratings, providing social proof of business's quality and credibility. Positive reviews and high ratings can significantly influence a potential customer's decision to choose one business over another.

Local Customer Traffic

For businesses with physical locations, optimising Google Business Profile is even more critical. When customers search for businesses in their local area, Google Maps prominently displays the relevant results based on the user's location. By ensuring the profile is accurate and optimised, businesses can drive local customer traffic to their physical store or office.

If you are an entrepreneur looking to offer Google Business Profile optimisation as a service, becoming an Eazi-Business partner opens a wealth of opportunities. The Local Business Online Toolkit contains a Listing Builder – a tool which helps to effortlessly maintain accurate and consistent data across all online profiles with minimal effort. As a partner, you can provide comprehensive digital services, including managing Google Business Profiles, to businesses in your area. This not only helps businesses enhance their online presence but also allows you to generate significant income by delivering these valuable services.

To summarise, a Google Business Profile is a vital tool for businesses in the digital age. By offering Google Profile optimisation, entrepreneurs can help businesses drive local customer traffic, enhance online visibility, and build trust with potential customers.

Get in touch today to learn more about how Eazi-Business can help you generate income delivering Google optimisation services. Don't miss out on the opportunity to grow your business in the digital realm!

Unlocking Success: The Benefits of Offering End-to-End Solutions to Businesses

support@eazi-sites.com (Eazi Business) — Mon, 21 Aug 2023 09:00:00 GMT

Businesses are increasingly seeking comprehensive solutions that cater to their online presence and marketing needs. By offering a full set of services, including websites, apps, SEO, Google Listing optimisation, and social media management, Eazi-Business empowers entrepreneurs to provide these essential services. In this article, we will explore the benefits of each product and how Eazi-Business equips partners to deliver all-encompassing solutions to businesses, ultimately leading to significant income potential.

Websites: A Solid Foundation for Success

A professionally designed website is the cornerstone of any business's online presence. Eazi-Business offers a user-friendly website building platform that enables partners to create stunning websites tailored to meet the unique needs of their clients. By offering this service, businesses can establish a strong online identity, increase their brand visibility, and effectively communicate their products or services to a broader audience.

Apps: Unleashing the Power of Mobile

In the age of smartphones, having a dedicated mobile application is crucial for businesses to remain competitive. Eazi-Business provides partners with an app building platform that enables them to create feature-rich, intuitive mobile apps. By offering app development services, entrepreneurs can help businesses enhance customer engagement, increase loyalty, and capitalise on the growing mobile market.

SEO: Driving Organic Growth

Search Engine Optimisation (SEO) plays a vital role in driving organic traffic to websites. With Eazi-Business's SEO tools , partners can optimise client websites to improve their search engine rankings, increase visibility, and attract targeted visitors. By offering SEO services, entrepreneurs can position businesses for long-term success by boosting their online presence and driving valuable organic traffic.

Google Listing Optimisation: Expanding Local Reach

For businesses that rely on local customers, Google Listing optimisation is paramount. Eazi-Business provides partners with tools to enhance Google My Business listings, ensuring accurate information, positive customer reviews, and optimal visibility in local search results. By offering this service, entrepreneurs can help businesses maximize their local reach and attract customers from their immediate vicinity.

Social Media Management: Amplifying Brand Engagement

In today's interconnected world, social media has become an integral part of any business's marketing strategy. Eazi-Business equips partners with social media management platform, allowing businesses to efficiently manage their social media presence, engage with customers, and build a loyal following. By offering social media management services, entrepreneurs can assist businesses in strengthening their brand, increasing customer interactions, and ultimately driving revenue growth.

The beauty of offering end-to-end solutions lies in the potential for substantial income generation. With Eazi-Business's suite of products, partners can cater to businesses' comprehensive needs, allowing for higher client retention and revenue streams. By delivering a range of services to a single customer, entrepreneurs can build long-term relationships, secure recurring revenue, and achieve financial freedom.

Unlock the power of comprehensive solutions for businesses by partnering with Eazi-Business. With their cutting-edge technology, including website and app building platforms, SEO tools, Google Listing optimisation tools, and social media management platforms, entrepreneurs can offer a holistic approach to meet the digital needs of businesses. Don't miss out on the opportunity to transform local businesses and achieve financial freedom.

Contact Eazi-Business today to learn how you can start offering these invaluable services and unlock a world of success for yourself and your clients.

The Role of Mobile Apps in Delivering Great Events

support@eazi-sites.com (Eazi Business) — Mon, 14 Aug 2023 09:00:00 GMT

Mobile apps have revolutionised various industries, including events business. One prime example of this is the app developed by Eazi-Business partner for the UK-wide Gin & Rum Festival. This mobile app has significantly enhanced the event experience for attendees and has quickly gained popularity.

The Gin & Rum Festival , held across various locations in the UK, offers attendees the opportunity to discover new favourite creations from hand-picked guest distillers. With samples of exquisite gins and rums, participants can indulge their taste buds. Moreover, the festival provides themed Gin & Rum bars, where attendees can treat themselves while enjoying the vibrant atmosphere and live entertainment from award-winning DJs.

Since its launch, the Gin & Rum Festival app has gained remarkable traction, with over 1,500 downloads in a short period. This widespread adoption is a testament to the app's value proposition and the convenience it offers to festival attendees.

The mobile application encompasses a wide range of features designed to streamline the event experience. Users can access information about upcoming events, receive real-time updates, and even purchase tickets directly through the app. Additionally, the app enables attendees to shop online for samples and other gin & rum products, making it easier for them to continue their festival experience beyond the event itself.

One notable aspect of the Gin & Rum Festival app is its modern and stylish design, perfectly aligned with the brand's guidelines. With carefully selected fonts, professional photography, and captivating images, the app creates an immersive and visually appealing experience for users.

The success of the Gin & Rum Festival app underscores the immense potential that mobile apps hold for events business. These applications have the power to enhance engagement, streamline processes, and provide convenience to both event organisers and attendees. By incorporating features like event listings, ticket purchasing, real-time updates, and online shopping, mobile apps transform the way people experience events.

For entrepreneurs looking to capitalise on this growing trend, Eazi-Business offers an excellent opportunity. With Eazi-Business you can learn how to build professional apps like the Gin & Rum Festival app, even without any previous experience. Eazi-Business equips entrepreneurs with comprehensive training, marketing materials, and technology to generate significant income by developing apps for businesses.

In conclusion, mobile apps have become indispensable tools in the events business, as demonstrated by the remarkable success of the Gin & Rum Festival app. By offering features that enhance the event experience, streamline processes, and provide convenience, mobile apps transform the way attendees engage with events.

Contact Eazi-Business today to discover how you can embark on a journey of building professional apps for businesses, just like the Gin & Rum Festival app, and unlock a world of entrepreneurial opportunities.

How Eazi-Business Partners are Helping Businesses to Stay Ahead in Search Rankings

support@eazi-sites.com (Eazi Business) — Mon, 07 Aug 2023 09:00:02 GMT

As search algorithms continue to evolve, it's crucial for businesses to stay ahead of the curve and adapt their SEO strategies accordingly. In 2023, several emerging trends are shaping the SEO landscape, and understanding and implementing these trends can help businesses achieve higher search rankings and increased visibility. Fortunately, Eazi-Business provides partners with a comprehensive SEO platform that can guide them through the ever-changing world of SEO.

The SEO platform provided by Eazi-Business is geared towards empowering entrepreneurs with the necessary tools and knowledge to optimise their customers' online presence. Within Eazi-Business's SEO platform , partners can access detailed instructions on improving their clients' website SEO, as well as optimizing their Google My Business listings. These instructions cover various aspects, including on-page optimisation, keyword research, backlink building, and technical SEO.

One of the standout features of Eazi-Business's SEO platform is its AI content generation capability. AI-generated content has become increasingly popular this year and it offers several benefits for businesses looking to enhance their SEO. By utilising the AI content generation, partners can efficiently produce a substantial volume of high-quality, optimised content, resulting in time and resource savings, while simultaneously enhancing their customers' search rankings.

While the Eazi-Business SEO platform provides partners with valuable insights and tools, some partners may prefer the expertise of SEO professionals. Eazi-Business understands this and offers the assistance of their team of SEO experts to help partners create effective SEO strategies for their customers. These experts stay up to date with the latest SEO trends and best practices, ensuring that partners receive the guidance needed to achieve optimal results.

In conclusion, staying ahead in the search rankings requires a deep understanding of the evolving SEO landscape. Eazi-Business offers a comprehensive SEO platform that equips partners with the knowledge and tools necessary to succeed. Whether it's through detailed instructions on website and Google My Business optimisation or AI content generation, Eazi-Business empowers businesses to enhance their online visibility. For those who prefer personalised assistance, their team of SEO experts is ready to create tailored strategies.

Contact Eazi-Business to find out more about how you can start generating significant income by delivering SEO services to businesses all over the world.

Top 5 Products and Services Entrepreneurs Can Offer to Businesses in 2023

support@eazi-sites.com (Eazi Business) — Tue, 25 Jul 2023 09:00:00 GMT

Successful entrepreneurs are constantly seeking innovative ways to provide value to businesses. As we venture into the second half of 2023, there are several products and services that entrepreneurs can offer to help businesses thrive in the digital age. From software solutions to digital marketing services, let's explore the top five offerings that can help entrepreneurs achieve success in the marketplace.

SaaS (Software as a Service):

The demand for cloud-based software solutions continues to rise, and entrepreneurs can tap into this trend by developing and offering SaaS products. Entrepreneurs can create project management tools, customer relationship management (CRM) systems, collaboration platforms, or communication tools to streamline business operations and enhance productivity.

E-commerce Platforms:

With the explosive growth of online shopping, businesses are increasingly looking for robust e-commerce platforms to sell their products and services. Entrepreneurs can capitalise on this by creating and managing online marketplaces or platforms that empower businesses and individuals to establish a strong online presence and drive sales.

Digital Marketing Services:

In today's digital era, businesses must have a strong online presence to reach their target audience effectively. Entrepreneurs can offer a range of digital marketing services, including search engine optimization (SEO), social media marketing, content creation, pay-per-click (PPC) advertising, email marketing, and analytics. By helping businesses improve their online visibility and engage with customers, entrepreneurs can play a vital role in their success.

Content Creation and Marketing:

Engaging content has become a crucial component of any successful marketing strategy. Entrepreneurs can provide services like content writing, blogging, copywriting, video production, podcasting, or social media management. By helping businesses create and distribute compelling content, entrepreneurs can assist in building brand authority, attracting new customers, and fostering customer loyalty.

Digital Design and Development:

In the digital realm, a captivating and user-friendly interface can make all the difference. Entrepreneurs skilled in web design and development can create visually appealing websites, design intuitive user interfaces, and optimise user experience. Additionally, they can offer mobile app development to help businesses leverage the power of technology and enhance their operations.

With right solutions in place, entrepreneurs have a unique opportunity to provide businesses with essential products and services that cater to the ever-evolving digital landscape. By offering SaaS solutions, e-commerce platforms, digital marketing services, content creation and marketing, and digital design and development, entrepreneurs can assist businesses in reaching their full potential.

Eazi-business equips entrepreneurs with the power to offer all the above products and services. With its comprehensive suite of tools and resources, entrepreneurs can generate significant income while helping businesses thrive in the digital age. So, if you're an entrepreneur looking to make a lasting impact, contact Eazi-Business today to learn how you can become a successful and offer high-value product to local businesses.

Leveraging the Power of AI: Streamlining Business Operations for Efficiency and Productivity

support@eazi-sites.com (Eazi Business) — Tue, 18 Jul 2023 09:00:05 GMT

In today's fast-paced business landscape, staying ahead of the competition requires embracing cutting-edge technologies that can optimise operations and drive efficiency. One such technology that is revolutionising the way businesses operate is Artificial Intelligence (AI).

By leveraging the power of AI, companies can streamline their operations, boost productivity, and unlock new opportunities for growth. Eazi-Business, known for their innovative approach, swiftly embraced the potential of AI to enhance operational efficiency.

AI in Website Development:

Eazi-Business understands the significance of impactful content in driving online success. To empower their partners, their Website Development platform now includes an AI content writer. This cutting-edge feature generates high-converting content for websites, eliminating the need for manual content creation. By harnessing the capabilities of AI, partners can save time, optimise their website build processes, and enhance customer satIsfaction.

AI in Local Business Online Toolkit:

Recognising the importance of an active online presence, Eazi-Business has incorporated AI-powered tools in their Local Business Online Toolkit . These tools assist in content generation, specifically for social media platforms. With AI, partners can effortlessly create compelling social media posts, improving brand visibility and customer reach. By automating content creation, businesses can focus their time and resources on other critical tasks, ultimately leading to increased efficiency.

Embracing the Future:

As AI continues to gain momentum in the online world, Eazi-Business is excited to further integrate AI solutions into their products. They recognise the immense potential of AI in transforming business operations and are committed to staying at the forefront of technological advancements. By leveraging AI in new and innovative ways, Eazi-Business aims to continuously evolve their products, enabling their partners to thrive in a competitive marketplace.

Artificial Intelligence is reshaping the business landscape, offering unprecedented opportunities for efficiency and productivity. Eazi-Business, with their AI-driven features and tools, is leading the charge in revolutionising business operations. By automating content creation and streamlining website development, they empower their partners to focus on strategic initiatives. With the promise of more AI advancements in the pipeline, Eazi-Business is poised to take businesses to new heights.

If you are looking to launch a forward-thinking and innovative business, reach out to Eazi-Business to explore how we can help you achieve success with AI.

The Power of Push: Exploring Eazi-Business' Mobile App Platform's Push Notification Feature for Progressive Web Apps

support@eazi-sites.com (Eazi Business) — Tue, 11 Jul 2023 09:00:02 GMT

Web Push Notifications have revolutionised the way businesses engage with their users on Progressive Web Applications (PWAs). With the recent support for iOS, as well as other web browsers, PWAs can now leverage the full potential of Push Notifications. In this article, we will delve into the power of Push Notifications and how Eazi-Business' Mobile App Platform harnesses this feature to enhance user engagement and deliver an exceptional user experience.

Unleashing the Potential of Push Notifications:

Push Notifications are a game-changer for PWAs, enabling real-time and personalised communication between businesses and their customers. With the support across various web browsers, including iOS, Android Chrome, Android Firefox, and Desktop Chrome, PWAs can now seamlessly deliver timely and engaging notifications to app users.

Eazi-Business understands the significance of cross-platform Push Notifications and offers a robust solution to harness their power. Business owners can now send important updates, promotions, personalised offers, and other relevant notifications directly to their app users, ensuring they stay connected and informed.

Enhancing User Engagement and Experience:

The Push Notification feature on Eazi-Business' Mobile App Platform enhances user engagement and delivers an exceptional user experience. By sending timely and relevant notifications, franchisees can capture the attention of their app users, drive traffic to their PWAs, and increase customer interactions.

Whether its announcing new product launches, limited time offers, or personalised recommendations, Push Notifications enable businesses to connect with their audience at the right moment. With the ability to customise notifications based on user preferences and location, Eazi-Business partners help businesses to deliver targeted messages, providing a personalised touch and enhancing the overall user experience.

The power of Push Notifications for Progressive Web Apps is undeniable. Eazi-Business' Mobile App Platform harnesses this feature to its fullest potential, enabling businesses to engage with their users effectively and deliver a seamless user experience. By leveraging Push Notifications, businesses can drive user engagement, increase conversions, and build strong customer relationships in the ever-evolving digital landscape.

If you are an ambitious entrepreneur eager to assist local businesses with their customer engagement, reach out to Eazi-Business today and discover how you can create powerful apps with advanced features, including powerful Push Notifications.

Eazi-Business Excels as Finalist for UK Business Tech Awards

support@eazi-sites.com (Eazi Business) — Fri, 07 Jul 2023 08:28:14 GMT

Following its recent silver award at the Global Business Tech Awards, Eazi-Business is excited to be selected as a finalist in the Transformation Through Technology category at the UK Business Tech Awards. The winners will be announced on October 4th, and the entire team eagerly awaits the results.

The recognition at the Global Business Tech Awards highlights Eazi-Business's contributions to the industry and dedication to using technology for transformation. The UK Business Tech Awards honours businesses making a significant impact through technological advancements. Expert judges evaluate nominees based on technological achievements, industry influence, and customer satisfaction.

Eazi-Business's innovative approach and successful implementation of cutting-edge technologies led to its silver award at the Global Business Tech Awards . The Sales and Success Center revolutionised lead generation, enabling partners to connect with local businesses and expand their client base. The Local Business Online Toolkit provides partners with digital solutions to enhance their clients' online presence. The Central Dashboard streamlines operations, saving partners time and allowing them to focus on clients and growth.

Eazi-Business continues to drive initiatives and deliver excellent results, as reflected in partner feedback and testimonials. The company's recognition as a finalist at the UK Business Tech Awards enhances credibility and trust, enabling partners to provide exceptional customer experiences. This ultimately leads to increased success and customer satisfaction.

With numerous accolades, including the Gold Stevie Award for Sales and Customer Service and the Silver Stevie Award for International Company of the Year, Eazi-Business has established itself as an industry leader. The company remains dedicated to delivering cutting-edge solutions and driving technological advancements.

As a finalist at the UK Business Tech Awards, Eazi-Business's commitment and excellence are once again recognised on a national stage, solidifying its position as a leader in transformation through technology.

Navigating the Challenges of Owning an Online Franchise

support@eazi-sites.com (Eazi Business) — Tue, 04 Jul 2023 09:00:00 GMT

Owning an online franchise can be an exciting and lucrative venture. However, it also comes with its unique set of challenges. In this article, we will explore some of the key obstacles that franchise owners face and how Eazi-Business provides effective solutions to overcome them.

1. Building Brand Awareness

One of the significant challenges faced by online franchise owners is establishing brand awareness and differentiation in a crowded digital marketplace. With countless competitors vying for attention, standing out becomes crucial. Eazi-Business recognises this challenge and offers entrepreneurs ready-made and established brands. Alongside the brand, partners also receive customised marketing strategies, sales guides, and other promotional materials to cater to their specific needs.

2. Website Development and Management

Eazi-Business provides entrepreneurs with their dedicated websites that are fully hosted for them. Alternatively, partners have the option to create their own websites using a user-friendly website development platform offered by Eazi-Business. This platform comes equipped with customisable templates and intuitive tools, allowing franchisees to easily create and manage their websites. By taking care of the technology, Eazi-Business enables franchise owners to focus on running their business.

3. Lead Generation and Sales Management

Generating leads and effectively managing the sales process is a crucial aspect of running an online franchise. Finding new prospects and nurturing hot leads can be challenging. Eazi-Business understands the importance of lead generation and offers a comprehensive solution through its Sales and Success Center . This platform equips partners with powerful tools and resources to identify and attract potential customers. Franchisees can efficiently manage leads, track their progress, and provide customers with exceptional digital products. By streamlining the lead generation and sales management process, Eazi-Business empowers partners to drive growth and achieve customer satisfaction.

4. Technical Support

Online franchise owners face the critical challenge of managing day-to-day operations and troubleshooting technical problems. With a dedicated team of experts, Eazi-Business offers timely assistance, ensuring smooth day-to-day operations. Whether it's resolving technical issues, implementing custom solutions, or offering guidance on optimising online processes, franchise owners can rely on Eazi-Business for reliable support.

Owning an online franchise comes with its distinct set of challenges. However, with the right support, these obstacles can be overcome. Eazi-Business recognizes the intricacies of the digital landscape and provides comprehensive solutions to help franchise owners successfully navigate these challenges. By offering tailored support in brand building, website development, lead generation, and partner support, Eazi-Business empowers franchise owners to thrive in the digital realm. With Eazi-Business by their side, franchisees receive guidance and assistance in establishing a strong brand presence, creating user-friendly websites, generating leads, and accessing ongoing support to ensure their success.

Take the first step towards a successful online franchise journey with Eazi-Business today. Discover how our expertise and resources can help you overcome hurdles and achieve your entrepreneurial goals. Get started now and unlock the potential of your online franchise.

Understanding the Pitfalls: Reasons Why Entrepreneurs Fail and How Eazi-Business Can Help

support@eazi-sites.com (Eazi Business) — Tue, 27 Jun 2023 09:00:01 GMT

Embarking on the entrepreneurial journey is both exciting and challenging. While many entrepreneurs strive for success, the reality is that not all ventures thrive. Understanding the reasons behind entrepreneurial failures is crucial for aspiring business owners to navigate potential pitfalls. In this article, we will explore common reasons why entrepreneurs fail, including the lack of information or plan of action, the limitations of self-training, and the difficulty in finding the right tools.

Lack of Information or Plan of Action:

Insufficient information and the absence of a well-defined plan of action can set entrepreneurs up for failure. Without a clear understanding of their target market, competition, and the unique value proposition of their business, entrepreneurs may struggle to make informed decisions and effectively position themselves. Lack of market research, business planning, and understanding customer needs can result in misguided efforts and ineffective strategies.

Limitations of Self-Training:

While self-training and self-motivation are essential traits of successful entrepreneurs, relying solely on personal learning can have its limitations. Entrepreneurship is a multifaceted endeavour that requires a wide range of skills and knowledge. Self-training may not provide a comprehensive understanding of critical business aspects such as marketing, finance, operations, and sales. Without proper guidance and mentorship, entrepreneurs may find it challenging to overcome obstacles and implement effective strategies.

Difficulty in Finding the Right Tools:

Entrepreneurs often face the challenge of identifying and acquiring the right tools to support their business needs. This includes technology, resources, and systems that enable efficient operations, marketing automation, customer relationship management, and other essential functions. The process of researching, selecting, and implementing the appropriate tools can be time-consuming, costly, and overwhelming, particularly for those with limited experience or knowledge in these areas.

Eazi-Business: Empowering Entrepreneurial Success

Eazi-Business offers a comprehensive solution to mitigate the challenges faced by entrepreneurs. With their innovative business-in-a-box , Eazi-Business provides entrepreneurs with the necessary resources, technology, training, and mentoring to kick-start their ventures. This eliminates the daunting task of finding and implementing the right tools, allowing entrepreneurs to focus on what matters most – building and growing their businesses.

Moreover, Eazi-Business offers extensive training and mentoring programs, providing entrepreneurs with valuable insights, guidance, and support from experienced professionals. This invaluable mentorship helps entrepreneurs navigate challenges, refine their strategies, and accelerate their path to success.

Conclusion:

Understanding the reasons why entrepreneurs fail is vital for aspiring business owners to avoid common pitfalls. The lack of information or a plan of action, the limitations of self-training, and the difficulty in finding the right tools are significant challenges that entrepreneurs often face. However, Eazi-Business presents a transformative solution what solves all these hurdles. By providing resources, technology, training, and mentoring, Eazi-Business equips entrepreneurs with the necessary tools and guidance to launch and grow their ventures successfully. Don't let these challenges hinder your entrepreneurial dreams.

Contact Eazi-Business today to learn more about how their comprehensive solutions can empower you to achieve entrepreneurial success.

Mastering Lead Generation: Techniques and Best Practices for Success

support@eazi-sites.com (Eazi Business) — Tue, 20 Jun 2023 09:00:06 GMT

Lead generation is the process of attracting and engaging potential customers, known as leads, who have shown interest in a product or service. The goal is to cultivate relationships with these leads and guide them through the sales funnel, ultimately converting them into paying customers. Effective lead generation strategies focus on capturing the attention of target audiences, nurturing relationships, and providing value through relevant content and engagement.

Lead Generation Techniques and Best Practices:

1. Define Target Audience:
Start by clearly identifying your target audience based on demographics, interests, and pain points. This enables focused marketing efforts and ensures that your lead generation activities are reaching the right people.

2. Content Marketing:
Create compelling and informative content that resonates with your target audience. This can include blog posts, videos, e-books, webinars, and case studies. By offering valuable content, you can attract and engage leads, positioning yourself as an authority in your industry.

3. Email Marketing:
Build an email list and leverage email marketing campaigns to nurture leads. Provide relevant and personalised content, such as newsletters, exclusive offers, and educational resources. Email marketing allows for consistent communication and helps build trust with potential customers.

4. Social Media Engagement:
Utilise social media platforms to engage with your target audience. Regularly share valuable content, respond to comments and messages, and participate in industry-related discussions. Social media serves as a powerful tool to establish brand presence and attract potential customers.

5. Landing Pages and Lead Magnets:
Create dedicated landing pages that offer valuable resources or incentives in exchange for contact information. These lead magnets, such as e-books, free trials, or exclusive discounts, entice visitors to provide their details, expanding your pool of potential leads.

Eazi-Business's Sales and Success Center: Streamlining Lead Generation

Eazi-Business's Sales and Success Center is designed to make lead generation even easier and more effective. With professional lead-generation tools, hot lead notifications, and snapshot reports, entrepreneurs gain a competitive edge in capturing and converting leads. The lead-generation tools provided enable businesses to track and manage leads efficiently, ensuring no potential opportunities slip through the cracks. Hot lead notifications help entrepreneurs prioritise and respond promptly to interested prospects, maximizing conversion rates. The snapshot reports offer valuable insights into lead performance, enabling businesses to optimise their strategies and achieve better results.

Ready to take your lead generation efforts to the next level? Contact Eazi-Business today and discover how our Sales and Success Center can help you generate leads more effectively.

Unveiling the Power of Financial Forecasts: Understanding Their Function and Importance

support@eazi-sites.com (Eazi Business) — Tue, 13 Jun 2023 09:00:00 GMT

In the world of business, navigating the financial landscape with confidence is crucial for success. Financial forecasts play a pivotal role in this process, providing insights into projected earnings, expenses, and overall financial performance. In this article, we will explore how financial forecasts work and their significance in decision-making.

Understanding Financial Forecasts:

Financial forecasts are estimates of future financial outcomes based on historical data, current market trends, and informed assumptions. They provide a roadmap for business owners and investors, guiding their financial planning and decision-making processes. By utilising various quantitative and qualitative techniques, including sales projections, expense forecasts, and market analysis, financial forecasts offer a glimpse into the financial health and potential growth of a business.

The Importance of Financial Forecasts:

1.Strategic Decision Making:
Financial forecasts empower individuals to make informed decisions about resource allocation, investment opportunities, and expansion strategies. With a clear understanding of projected revenues and expenses, entrepreneurs can plan for growth, identify areas for cost savings, and make strategic adjustments to maximise profitability.

2. Attracting Investors and Financing:
Investors and lenders often require financial forecasts to assess the viability and potential return on investment. Accurate and comprehensive financial forecasts lend credibility to business proposals, increasing the likelihood of securing external funding or attracting potential investors.

3. Risk Management and Contingency Planning:
Financial forecasts help identify potential risks and challenges in advance, allowing entrepreneurs to develop contingency plans. By analysing various scenarios and conducting sensitivity analysis, it is possible to mitigate risks, safeguard financial stability, and navigate uncertainties more effectively.

Introducing the Eazi-Business Financial Forecast Spreadsheet:

To facilitate individuals in understanding their potential earnings with Eazi-Business, a newly created financial forecast spreadsheet is now available for download. This spreadsheet incorporates the unique features and earning possibilities offered by Eazi-Business, enabling you to input relevant data and generate customised financial projections. By utilising this tool, you can gain valuable insights into their potential earnings, identify growth opportunities, and make informed decisions about their involvement with Eazi-Business.

Financial forecasts serve as powerful tools for businesses, guiding strategic decision-making, attracting investors, and mitigating risks. By understanding their projected financial performance, entrepreneurs can take proactive steps to optimise their business operations and capitalise on growth opportunities. With the newly created financial forecast spreadsheet by Eazi-Business, it is possible to get insights into potential earnings with an award-winning business opportunity.

Download the spreadsheet , delve into the realm of financial forecasts, and unlock the insights needed to make sound financial decisions and thrive in the dynamic world of business.

Boosting Motivation in Business for Continuous Momentum

support@eazi-sites.com (Eazi Business) — Tue, 06 Jun 2023 09:00:00 GMT

Motivation is crucial for success in business, but it's common to experience periods of decreased drive and momentum. To overcome these challenges, individuals need to actively find strategies to stay motivated. This article explores effective methods to sustain momentum and motivation in the dynamic business landscape.

1. Set Clear Goals and Milestones:

To stay motivated, it is essential to establish clear and measurable goals. These goals should be challenging yet attainable, creating a sense of purpose and direction. Break down larger objectives into smaller milestones, providing a tangible sense of progress. Celebrating these milestones reinforces motivation and bolsters confidence, fuelling the desire to reach greater heights.

2. Cultivate a Positive Mindset:

Maintaining a positive mindset is vital in overcoming obstacles and staying motivated. Embrace challenges as opportunities for growth rather than setbacks. Focus on the lessons learned from failures and let them serve as stepping stones toward success.

3. Seek Inspiration and Continuous Learning:

Motivation thrives when one is inspired and continuously learning. Stay updated with industry trends, innovative ideas, and success stories. Engage in networking events, seminars, and conferences to connect with like-minded individuals and gain fresh perspectives. Reading books, listening to podcasts, or watching motivational videos can provide the necessary inspiration to reignite your passion for business.

4. Embrace a Healthy Work-Life Balance:

A key factor in maintaining motivation is achieving a healthy work-life balance. Excessive workload and burnout can drain motivation rapidly. Dedicate time to rejuvenate and pursue hobbies, spend time with loved ones, and engage in activities that bring joy and relaxation.

5. Celebrate Success and Practice Self-Care:

Recognise and celebrate achievements along the journey. Acknowledge milestones, both big and small, and reward yourself for reaching them. Additionally, prioritise self-care by engaging in activities that promote physical and mental well-being. Exercise regularly, practice mindfulness or meditation, and maintain a healthy diet. Taking care of yourself reinforces motivation and enables you to face challenges with renewed energy.

In addition to the strategies mentioned above, fostering a progressive partner network, such as Eazi-Business, can be a valuable asset in maintaining motivation. Surround yourself with like-minded individuals who share the same drive and ambition creates a supportive and inspiring environment. Collaborating with partners in the Eazi-Business network offers opportunities for knowledge-sharing, mentorship, and innovative collaboration.

Interacting with peers who have similar goals can spark fresh ideas, provide different perspectives, and offer the necessary encouragement to overcome obstacles. Building strong relationships within the Eazi-Business network not only expands professional circles but also establishes a robust support system, fuelling motivation and propelling sustained momentum.

Contact Eazi-Business today to find out how you can join a motivated, rapidly-growing partner network.

Is it Possible to Run an Online Business Part-Time?

support@eazi-sites.com (Eazi Business) — Tue, 30 May 2023 09:00:00 GMT

The idea of running a business online part-time can be intimidating for many people. With the traditional notion of entrepreneurship being full-time and all-consuming, it can be challenging to imagine how one could balance the demands of a business with the demands of daily life. However, thanks to the rise of digital technology, running a part-time online business is not only possible, but it can also be incredibly rewarding.

One of the key benefits of running an online business part-time is the flexibility it offers. With the ability to work anytime, anywhere, entrepreneurs can fit their business around their existing commitments, whether that be a full-time job, caring responsibilities, or other hobbies and interests. This flexibility means that running a business online can be a viable option for those who would otherwise be unable to commit to a full-time venture.

Eazi-Business offers the perfect solution for those looking to start a part-time online business. We offer a comprehensive business-in-a-box, providing entrepreneurs with all the tools they need to get their business up and running quickly and efficiently. With low overheads and easy setup, Eazi-Business provides a low-risk option for those looking to start a business without committing to a full-time venture.

Eazi-Business includes everything an entrepreneur needs to succeed, from technology to marketing collateral, proposals, sales guides, and more. With all these resources readily available, entrepreneurs can focus on building their business and generating income without the added stress of having to create everything from scratch.

Another benefit of starting an online business part-time is the potential to earn a significant income. With the global reach of the internet, entrepreneurs can sell their products or services to customers around the world, creating a much larger customer base than would be possible with a traditional brick-and-mortar business. This increased reach means that the potential for income growth is much higher, even if the business is only being run part-time.

As you can see, running an online business part-time is not only possible but can also be incredibly rewarding. With the flexibility to work anytime, anywhere, and the comprehensive support offered by Eazi-Business, entrepreneurs can build successful businesses without committing to a full-time venture. If you're interested in learning more about how Eazi-Business can help you start your own part-time online business, contact us today to learn more.

Eazi-Business Shines with Silver at Global Business Tech Awards

support@eazi-sites.com (Eazi Business) — Mon, 22 May 2023 09:00:00 GMT

We are thrilled to announce that Eazi-Business has been honoured with a silver award in the Transformation Through Technology category at the prestigious Global Business Tech Awards. This recognition highlights the company's exceptional contributions to the industry by leveraging technology to drive transformation and enhance business operations.

The Global Business Tech Awards is a highly regarded annual event that recognises and celebrates the most innovative and forward-thinking businesses in the technology sector. It serves as a platform to honour companies that are making significant strides in promoting technological advancements. The evaluation process involves a panel of expert judges who thoroughly assess the nominees based on their technological achievements, industry impact, and customer satisfaction.

A crucial element that contributed to winning the award was Eazi-Business's dedication to innovation and the implementation of new technologies and processes which have greatly benefited our partners and their businesses. The launch of the Sales and Success Center has revolutionised the way partners generate leads and prospect to them, making the process more efficient and effective. This means our partners can connect with hot local leads and grow their client base with ease.

Furthermore, every partner now has access to the Local Business Online Toolkit , a comprehensive suite of five digital solutions designed to help their business clients thrive online. This invaluable resource not only empowers our partners to offer top-notch digital solutions but also gives them the opportunity to upgrade to Pro versions, providing even greater value to their clients.

The introduction of the Central Dashboard has streamlined operations for our partners by providing easy access to all the necessary resources, links, and collateral. This time-saving feature allows partners to focus more on serving their clients and growing their businesses.

While we are proud of the above advancements, there are multitude of ongoing initiatives happening behind the scenes to continuously drive excellent results. We value the feedback and testimonials from our partners, as they serve as a testament to the outstanding outcomes we have achieved. These unsung developments reflect our commitment to innovation and continuous improvement, ensuring that our partners receive the best possible support and resources to thrive in their businesses.

By receiving the Silver award at the Global Business Tech Awards, Eazi-Business has solidified its reputation as an innovative and constantly improving company. This recognition translates to increased credibility and trust for our partners, enabling them to deliver excellent customer experiences and products. Ultimately, our partners' businesses benefit from these advancements, leading to greater success and overall customer satisfaction.

Eazi-Business has consistently demonstrated its commitment to excellence and innovation, which has resulted in this well-deserved recognition. The company has achieved remarkable success over the past few years and has received numerous accolades for its international achievements and ground-breaking solutions. Over the past years, Eazi-Business was honoured with several prestigious awards such as the Gold Stevie Award for Sales and Customer Service and Silver Stevie® Award for International Company of the Year.

Eazi-Business remains dedicated to delivering cutting-edge solutions and driving technological advancements within the industry. With this silver award, the company's commitment and excellence are once again recognised on a global stage, solidifying its position as an industry leader in transformation through technology.

How to Create Stand-Out Websites with Website Personalisation

support@eazi-sites.com (Eazi Business) — Tue, 16 May 2023 09:00:00 GMT

Creating a website that stands out can be a challenge. To achieve better engagement and conversions, it's important to make sure that websites are not only eye-catching but also personalised to the needs of the target audience. To help entrepreneurs achieve this, there are various tips and tools available.

The first step in personalising a website is to understand the target audience. Knowing their pain points, needs, and preferences will help tailor the website content and design to their requirements. Personalisation tools such as triggered popups, notification bars, and custom sections based on visitor device or location can also be used to create personalised experiences and content that are relevant to the visitors.

Creating custom landing pages for different audiences is another way to personalise websites. By providing visitors with content and offers that are specific to their needs and interests, they are more likely to engage with the website. Dynamic content is also useful in creating personalised experiences on websites. This type of content changes based on the visitor's behaviour or preferences.

Personalising calls-to-action is an effective way to increase conversions on a website. By using personalised calls-to-action, a sense of urgency and relevance can be created, encouraging visitors to act. For example, offering promotions or discounts based on the visitor's location can make the call-to-action more compelling.

In conclusion, personalising a website is essential for better engagement and conversions. By using various personalisation tools and techniques, entrepreneurs can create personalised website experiences that are more effective therefore generate more revenue. Eazi-Business' website technology provides entrepreneurs with a comprehensive website technology that includes website personalisation tools such as popups, custom sections, and trigger-based rules based on visitor device or location. Contact us today to find out how we can help you start your own website development business in this huge growth market.

Operating a Mobile App Business: Tips and Strategies for Success

support@eazi-sites.com (Eazi Business) — Tue, 09 May 2023 09:00:02 GMT

Mobile apps have become an integral part of our daily lives, and as the demand for mobile apps continues to grow, so does the opportunity for entrepreneurs to build and operate a successful mobile app business. However, starting and running a mobile app business can be a daunting task for those without technical experience. Eazi-Business can help anyone who wants to start their own mobile app business, regardless of their technical background.

To operate a successful mobile app business, it's essential to define your business goals and objectives. Knowing the problem your digital product solves, who your target audience is, and how to find customers.

User experience (UX) is also a critical factor in the success of your mobile app business. Creating a great user experience by focusing on design, functionality, and performance is essential. You can continually improve your app's UX and design by conducting user testing and getting feedback from your customers.

Marketing is crucial to the success of any business, and a mobile app business is no exception. You should plan your marketing strategy well in advance, using social media, influencer marketing, paid advertising, and email marketing to reach your target audience. App store optimization (ASO) can also improve your customers’ app visibility on the app stores.

Tracking and analysing app performance regularly is crucial to the success of your mobile app business. By providing this valuable data to your customers, it can enable them to generate more sales, which in turn, can lead to positive feedback for your own business. Staying up to date with the latest trends in the mobile app industry is also essential to stay ahead of the competition and provide your customers with the latest and greatest features.

Providing excellent customer support is critical for the success of any business. Responding promptly to user feedback, addressing their concerns, and providing solutions to their problems will help you build a loyal user base and improve your reputation.

Operating a successful mobile app business requires planning, execution, and continuous improvement. Eazi-Business provides entrepreneurs with the advanced mobile app technology, sales guides, and support they need to launch their own mobile app business, achieve work-life balance. Contact Eazi-Business today to find out more about how we can help you launch a successful mobile app business.

How to Build a Strong Brand Identity for Your Online Business

support@eazi-sites.com (Eazi Business) — Tue, 02 May 2023 09:00:07 GMT

Building a strong brand identity is crucial for the success of any business, and this is especially true for online ventures. A strong brand identity not only helps you differentiate your business from competitors but also helps build customer loyalty and trust. Here are some tips on how to build a strong brand identity for your online business.

Define Your Unique Selling Proposition (USP)

Your unique selling proposition is what sets your business apart from your competitors. It is what makes your brand unique and attractive to potential customers. You need to identify what makes your online business unique and emphasise that in your branding.

Develop a Consistent Brand Voice and Tone

Consistency is key when it comes to building a strong brand identity. Develop a brand voice and tone that is consistent across all your online and offline marketing channels. This will help build recognition and trust with your target audience.

Create a Strong Visual Identity

Your visual identity includes your logo, colour scheme, typography, and other design elements. These elements need to be consistent across all your marketing channels, including your website, social media, and advertising. It is essential to invest in professional design to create a cohesive and appealing visual identity.

Build a Strong Online Presence

As an online business, your online presence is critical. Your website, social media profiles, and other online channels should reflect your brand identity. If possible, you should also invest in online advertising to reach your target audience.

Eazi-Business has a set of established brands with worldwide credibility and reputation. By purchasing an Eazi-Business franchise, you can access branded resources such as marketing collateral, brochures, presentations, microsites and more. Utilising the provided collateral will enable you to establish credibility with your customers and create a strong brand identity without the need for additional investment in branding or collateral creation.

If you are interested in finding out more about how you can join an established network of successful entrepreneurs, contact Eazi-Business today. By leveraging the established brands and resources of a reputable franchise, you can allocate more of your time and resources towards sales, which can help drive growth for your own business.

Overcoming Common Challenges when Launching a New Business

support@eazi-sites.com (Eazi Business) — Tue, 25 Apr 2023 10:00:02 GMT

As a business owner there are many challenges that you will face when it comes to running the business. Whether you are a small business or a large corporation, you will encounter obstacles that can prevent you from achieving your goals. Fortunately, there are ways to overcome these challenges and continue to grow your business. In this article, we will discuss some of the most common challenges in business operations and how partnering with Eazi-Business can help you overcome them.

Inefficient Processes

One of the most significant challenges that businesses face is inefficiencies in their processes. This can be due to outdated technologies, lack of automation, or simply a lack of understanding of how processes can be optimised. Inefficient processes can lead to delays, errors, and decreased productivity.

Poor Customer Experience

Customers are the lifeblood of any business, and their experience with your company can make or break your success. Poor customer experience can be caused by a variety of factors, such as inefficient responses, lack of communication, or inconsistent service.

Lack of Innovation

Innovation is essential for any business that wants to stay ahead of the competition. However, coming up with new ideas can be challenging, especially if you are just starting up.

Limited Resources

Limited resources can be a significant challenge for entrepreneurs, especially when it comes to marketing and technology. Many entrepreneurs simply don't have the budget to invest in these areas, which can limit their growth potential.

Eazi-Business offers extensive training to help entrepreneurs overcome these common challenges in their operations. Our partner training includes the technology, sales and marketing strategies to streamline the business operations. In addition, all partners can access the mentoring and support to ensure every start-up is successful.

In conclusion, running a business comes with its challenges, but there are ways to overcome them. By partnering with Eazi-Business, you can receive a comprehensive training, mentoring, and support in managing crucial areas of your new business. With the help of Eazi-Business, you can overcome most-common challenges and take your business to the next level.

To learn more about how Eazi-Business can help you overcome the challenges and build a successful business, schedule a consultation today.

The benefits of networking and collaboration within a franchise

support@eazi-sites.com (Eazi Business) — Tue, 18 Apr 2023 10:00:03 GMT

Collaborating and networking with fellow business owners can bring numerous benefits. By sharing ideas, best practices, and strategies, franchisees can learn from each other and overcome challenges together. This can lead to increased productivity, profitability, and overall success.

Eazi-Business is recognising the importance of collaboration and networking among its partners. With a focus on empowering partner collaboration, Eazi-Business offers frequent Partner Success sessions where all partners can come together to discuss the latest developments, share their experiences, and ask any questions they may have. Through these sessions, partners can learn from each other, gain new insights, and build stronger relationships with their peers.

One of the major benefits of collaborating with other franchisees is the opportunity to learn from their experiences. Every franchisee faces unique challenges, but by sharing their experiences, franchisees can gain valuable insights and learn from each other's successes and failures. This can help them avoid mistakes, optimise their operations, and ultimately grow their business.

Collaboration also allows to share best practices and strategies that have proven successful. By learning from others, partners can improve their own operations and increase their chances of success. This is especially true for newer franchisees who may be navigating the business for the first time.

Networking with other franchisees can also lead to increased profitability. By sharing resources and cross-promoting each other's businesses, franchisees can tap into new markets and customers. This can lead to increased revenue and profitability for everyone involved.

In addition, collaborating and networking with other franchisees can provide a sense of community and support. Running a business can be lonely, but by connecting with other franchisees, business owners can build relationships with like-minded individuals who understand their struggles and can provide advice and support.

To conclude, collaborating and networking with other franchisees can bring numerous benefits to a franchise business. By sharing experiences, best practices, and strategies, franchisees can learn from each other, increase their profitability, and build a sense of community and support. As a business that prioritises partner collaboration and networking, Eazi-Business provides a supportive environment for its partners to learn, grow, and succeed together.

If you're interested in learning more about the benefits of joining the Eazi-Business, contact us today to schedule a consultation.

Technology and Innovation in Franchising

support@eazi-sites.com (Eazi Business) — Tue, 11 Apr 2023 10:00:13 GMT

Technology has been transforming the way businesses operate, and franchised businesses are no exception. Franchising is a model of business expansion where a company offers its business model and branding to entrepreneurs, who then operate their own business based on that model. With the rapid pace of technological advancements, franchisors need to keep up with the changes to remain competitive.

Contact development is crucial for innovative franchising. It involves creating a positive relationship between the franchisor and franchisee. Effective communication is essential for a successful franchise operation. Contact development includes a range of activities, such as training, support, and ongoing communication. When the franchisor invests in the development of its franchisees, it benefits both parties.

Another significant factor in technology innovation is the adoption of the latest digital products. Mobile apps, websites, SEO, and marketing technology are vital for the success of digital marketing franchise business. These tools help to streamline operations, increase brand awareness, and improve customer engagement for local businesses. Eazi-Business heavily invests in the latest technology to help the entrepreneurs succeed. We supply our partners with all the latest technology:

Mobile Apps

Mobile apps are essential for local businesses to build strong relationships with customers. Eazi-Business provides partners with mobile app technology to create custom apps for local businesses.

Websites

In today's digital age, having a website is vital for local businesses to establish an online presence and communicate with customers effectively. Websites act as an online storefront, giving customers a first impression of the business and providing them with essential information about products or services offered.

SEO

Improving website visibility on search engines is vital for local businesses. By utilizing SEO techniques, businesses can increase their website's ranking, making it more likely for potential customers to discover their website.

Marketing

Effective marketing can be the key to success. Marketing technology provides franchisors with the tools to manage their marketing campaigns effectively, ensuring that the brand's messaging is consistent and impactful.

Innovation and technology play a crucial role in the success of any franchise business. Franchisors must invest in contact development and the latest digital tools to remain competitive in the market. At Eazi-Business, we prioritise the technology innovation by providing partners with all the latest mobile app, website, and SEO technology to offer to local businesses.

Furthermore, Eazi-Business goes the extra mile to support partners with its Sales and Success Center. This is where partners can access the pool of prospects, view hot leads, resulting in more effective marketing.

If you are interested to learn more about Eazi-Business and how we can help your business succeed, please contact us today.

Eazi-Business Nominated as Finalist for Global Business Tech Awards 2023

support@eazi-sites.com (Eazi Business) — Thu, 06 Apr 2023 09:00:00 GMT

Eazi-Business has recently been nominated as a finalist for the Global Business Tech Awards 2023, which is a great source of pride for the company. The award is a prestigious recognition for outstanding achievement in business technology and being among the nominees is truly an honour for us.

The Global Business Tech Awards is an annual event that aims to celebrate the most innovative and forward-thinking businesses in the technology sector. The award seeks to recognise companies that are making significant contributions to the industry by promoting technological advancement and enhancing business efficiency. The evaluation process is conducted by a panel of experts and judges who assess the nominees based on their technological achievements, impact on the industry, and customer satisfaction.

Eazi-Business has achieved significant success over the past few years, receiving various awards for its international success and innovative solutions. The company was recently awarded the Gold Award for Company of the Year in the Information Technology Software category at the Golden Bridge Awards. Our recent achievements also include nominations for the National Business Awards, Top 100 UK Franchise, and a Silver Stevie Award for Company of the Year.

“We are absolutely thrilled that our company has been nominated for such a prestigious award, especially when considering the fierce competition. At Eazi-Business, we take pride in empowering entrepreneurs with the tools to overcome technical challenges and build successful businesses. It's an incredible feeling to hear respected judges, not only praise our products and services, but also acknowledge our exceptional customer service and online educational facilities. We work tirelessly to improve these areas of our business, and it's an enormous source of pride to have our efforts recognised in this way.” – says Zakir Daud, CEO of Eazi-Business.

Everyone in the team is thrilled about the upcoming virtual announcement of the winners, which is scheduled for 11 May 2023, and is eager to continue offering innovative business solutions that assist entrepreneurs in achieving success in their ventures.

Read article on Global Business Tech Awards Website

The Importance of Franchisee Training and Support

support@eazi-sites.com (Eazi Business) — Tue, 04 Apr 2023 10:00:00 GMT

When you're new to investing in a franchise business, it can be overwhelming. That's why it's crucial to have proper training and support to help you succeed. This article will explain why franchisee training and support are so important and how Eazi-Business offers comprehensive training, mentoring, and ongoing support to ensure their partners succeed in their new businesses.

One of the primary objectives of training in ensuring consistent performance. When entrepreneurs receive thorough training, they have the necessary knowledge and skills to operate their business effectively. Proven business processes improve the brand reputation and guarantees that customers receive first class products and services.

Another advantage of franchisee training is risk reduction. Starting a new business can be tough, but with the right training and support, entrepreneurs can confidently navigate the complexities of owning a business. They can learn from the experiences of others and gain insight into best practices that will help them avoid common mistakes.

At Eazi-Business, we understand the significance of training and support. That's why we provide comprehensive training that covers the technology, sales, marketing, and more. New partners also are enrolled onto the partner mentoring program. This program pairs new partners with an experienced mentor who can offer guidance and advice as they establish their business.

Moreover, Eazi-Business provides partners with access to a range of resources and tools, including marketing materials and unlimited technical support, to help them succeed. We are committed to offering our partners everything they need to establish a successful business.

In conclusion, training and support are essential parts for success in the world of franchising. Comprehensive training, ongoing support, and access to resources and tools enable entrepreneurs to build a strong foundation for their business and achieve long-term success. At Eazi-Business, we are dedicated to offering our partners the training and support they need to thrive in their new business. If you're looking to start your own business and want to learn more about how we can help you achieve your business goals, contact us today to get started.

The Ultimate Guide to Helping Local Businesses Succeed

support@eazi-sites.com (Eazi Business) — Tue, 28 Mar 2023 10:00:06 GMT

Marketing digital products online can be a challenging task, especially if you are just starting out. With so many different platforms and channels available, it can be difficult to know where to start. However, with the right strategy and tools, you can effectively market your digital products and grow your business online.

In this ultimate guide, we will cover some key strategies and best practices for marketing your digital products online. We will also discuss how Eazi-Business can help you leverage advanced marketing technology and sales guidelines to take the business to the next level.

Know Your Audience

By understanding the target audience, businesses can tailor their marketing efforts to reach the right people with the right message, at the right time. This helps to build stronger connections with customers and increase the likelihood of converting leads into sales.

Build a Strong Brand

Developing a unique brand identity that resonates with your target audience and accurately reflects your business values is a critical step towards distinguishing your business in a crowded digital marketplace. A strong brand identity encompasses various elements, such as a memorable logo, defining a distinctive brand voice and tone, and establishing a recognisable visual identity.

Optimise Your Website

Your website is the initial point of contact with potential customers, so it's crucial to ensure it is user-friendly, visually attractive, and accessible on mobile devices. This involves creating valuable content, utilising relevant visuals, and ensuring that the website is optimised for a seamless user experience.

Leverage Social Media

Social media is a powerful tool for reaching and engaging with your target audience. Identify the social media channels where your audience is most active and develop a content strategy that resonates with them. This includes creating valuable content, engaging with followers, and leveraging paid advertising.

Use Email Marketing

Email marketing is a highly effective way to nurture leads and drive sales. Develop a targeted email marketing strategy that includes lead magnets, drip campaigns, and promotional offers. This will help you build a strong email list and generate repeat business.

Offer Value

One of the most important principles of digital marketing is to offer value to your customers. Develop digital products that solve a problem or fulfil a need and promote them in a way that demonstrates their value to your audience. This includes creating engaging product collateral, highlighting customer reviews, and offering free consultations.

At Eazi-Business, we understand the challenges of online marketing. That's why we offer an ultimate solution for entrepreneurs who want to launch their online businesses. Whether you want to offer apps, websites, or SEO services, we have the tools and support you need to succeed.

With our comprehensive business-in-a-box , partners get access to:

Sales and Success Center: A platform where entrepreneurs can find potential customers, manage hot leads and utilise email marketing.
Established brands: Trusted and award-winning brands that have been in the market for years.
Optimised microsites: A customised website that showcases digital products and services.
Marketing collateral: A collection of materials that help you promote your online business and generate more sales.
Social pages: Social pages: Branded social media pages, where partners can market their products and services.
Sales guidance: Partners learn and apply sales techniques that work. We provide sales training and support to help you reach your market.

If you are ready to take your digital product business to the next level, contact Eazi-Business today. Our team of experts is here to help you succeed.

5 Key Marketing Strategies for Launching a Successful Franchise

support@eazi-sites.com (Eazi Business) — Tue, 21 Mar 2023 11:00:01 GMT

Launching a successful franchise requires more than just a great product or service. It also requires effective marketing strategies to attract and retain customers. Here are five key marketing strategies for launching a successful franchise.

Develop a Strong Brand Identity

Establishing a robust brand identity is crucial as it is often the initial impression customers have of your franchise. Eazi-Business already possesses a collection of established, award-winning brands, which entrepreneurs can leverage to enhance their credibility and standing in the market.

Leverage Social Media

Social media is an excellent platform for reaching a wider audience and building brand awareness. Identify the social media platforms your target audience is most active on and create engaging content that resonates with them.

Leverage Local Marketing
To launch a successful franchise, local marketing is key. You can take advantage of opportunities such as attending local business networking events and distributing print collateral to increase visibility and attract customers.

Use Paid Advertising

Paid advertising can help you reach a wider audience and drive sales quickly. Platforms such as Google Ads and Facebook Ads offer targeted advertising options that can help you reach your ideal customers.

Offer Incentives and Promotions

Offering incentives and promotions can help you attract and retain customers. Consider offering a discount or free trial for new customers or running a loyalty program to reward repeat business.

Eazi-Business is a reliable partner for entrepreneurs seeking to launch their online businesses effortlessly. We offer comprehensive training, mentorship, and support services, coupled with a wide range of marketing materials to help franchise owners succeed. With an established brand and access to cutting-edge marketing technology and proven sales strategies, Eazi-Business team ensures that our partners achieve remarkable success in their business ventures.

If you're interested in learning more about Eazi-Business and our franchise opportunities, contact us today. Take the first step towards launching a successful franchise with Eazi-Business.

Why Technology is Vital for the Success of Local Businesses

support@eazi-sites.com (Eazi Business) — Tue, 14 Mar 2023 11:00:01 GMT

Technology has revolutionised the way businesses operate and has become a vital component in the success of any business out there. Technology can enhance the customer experience, streamline operations, and increase productivity. Here are some reasons why technology is vital for the success of online franchises.

Mobile Applications and Websites

With the increasing use of smartphones, having a mobile application or website is essential for any business. These platforms enable customers to browse and purchase products or services from anywhere, at any time. A well-designed mobile app or website can also improve the user experience and increase customer loyalty.

Search Engine Optimization (SEO)

SEO is critical for the success of any business operating online. It involves optimising the website or mobile app to rank higher in search engine results pages (SERPs), making it easier for potential customers to find the business. A well-optimised website or mobile app can drive more traffic and increase conversions.

Marketing Technology

Marketing technology, such as email marketing and social media management tools, can help businesses to reach a wider audience and increase brand awareness. These tools can also help businesses to engage with customers and build relationships, ultimately leading to increased sales.

Streamlined Operations

Technology can also streamline business operations, allowing you to operate more efficiently. Automated systems can handle tasks such as inventory management, order processing, and customer service, freeing up time for business owners to focus on growing the business.

Eazi-Business equips entrepreneurs with advanced technology, comprehensive training, and robust support to enable them to offer high-quality products to local businesses. With our cutting-edge mobile app and website technology, customers enjoy a smooth online experience, while our SEO and marketing tools assist businesses in expanding their customer base and boosting sales. Additionally, Eazi-Business takes care of the technology, training, and support needs, freeing up partners to concentrate on marketing efforts.

To summarise, the importance of technology cannot be overstated when it comes to business success. Utilising mobile apps and websites, SEO, marketing tools, and efficient operations can enhance customer satisfaction, improve productivity, and boost sales. Eazi-Business offers a complete technology package and support system, empowering entrepreneurs to leverage these tools to benefit local businesses and expedite the expansion of their own online ventures.

If you're interested in learning more about Eazi-Business and our technology solutions , contact us today to explore the franchise opportunities. Take the first step towards realising your entrepreneurial dreams with Eazi-Business.

How to Choose the Right Franchise for You

support@eazi-sites.com (Eazi Business) — Tue, 07 Mar 2023 11:00:02 GMT

The dream of becoming a successful business owner can become a reality by purchasing a franchise. A franchise provides an opportunity for entrepreneurs to become part of a successful brand while having access to a proven business model. However, selecting the right franchise is critical to achieving success in the long term. Here are some tips on how to choose the right franchise for you.

Identify your interests and passions

Choose a franchise that aligns with your interests and passions. It is important to have a genuine passion for the products or services you will be offering, as it will increase your motivation and willingness to invest time and effort into the business.

Evaluate the franchisor

Research the franchisor's track record, financial stability, and reputation within the industry. Consider the level of support and training provided, as well as the franchisor's marketing strategies and brand recognition.

Consider the market potential

Evaluate the market potential for the franchise within your location. Is there a demand for the products or services offered? Are there already established competitors in the area? A thorough analysis of the market potential can help you determine the feasibility of the franchise in your location.

Assess the initial investment and ongoing fees

Consider the initial investment required to purchase the franchise and the ongoing fees, such as royalties and marketing fees. Make sure to evaluate the potential return on investment and ensure that the franchise's financial requirements are feasible for your budget.

Talk to current franchisees

Speak to current franchisees to gain insight into their experiences with the franchisor. Ask about the level of support provided, the franchise's profitability, and any challenges they are facing while operating the franchise.

If you're ready to take the next step in becoming a successful business owner, consider investing in a franchise. Remember to take the time to research and evaluate various options to find the right fit for you. And if you're looking for a comprehensive business-in-a-box solution, Eazi-Business offers a range of franchises that could be the perfect fit for you. Contact us today to learn more about our opportunities and take the first step towards realizing your entrepreneurial dreams!

Differences between buying a franchise and starting a business from scratch

support@eazi-sites.com (Eazi Business) — Mon, 27 Feb 2023 14:33:47 GMT

When considering starting a business, there are two primary options: starting a business from scratch or buying a franchise. Both options have their pros and cons, and it is important to understand the differences between them to make an informed decision. In this post, we will explore the differences between starting a business from scratch and purchasing a business-in-a-box.

Starting a business from scratch requires a lot of time, effort, and resources. You must develop a unique idea, create a business plan, raise funds, and establish a customer base. This can be overwhelming, especially if you lack prior entrepreneurial experience. However, starting a business from scratch allows you to have complete control over your business and tailor it to your vision.

In contrast, purchasing a franchise provides you with an established business model that has already proven successful. You receive training and support from the company, and benefit from an established brand name and marketing strategy. This option is great for those who are new to entrepreneurship or want to minimize risk.

There is a significant difference in the required initial investment and potential for success between starting a business from scratch and using a pre-existing solution. While starting a business from scratch can look relatively inexpensive initially, it may end up being more expensive and time-consuming in the long run. In contrast, our Business-in-a-Box solution offers a cost-efficient way to achieve success and generate higher profits.

When it comes to the day-to-day operations of the business, there are also differences. Starting a business from scratch requires you to be a jack-of-all-trades. You must handle everything from sales and marketing to bookkeeping and customer service. This can be overwhelming, but it also allows you to gain experience in various areas.

Purchasing a business-in-a-box, however, provides you with a proven and successful business model to follow. With a set of established guidelines and procedures, it ensures that you are on the right path to success from the very beginning. While some may argue that it limits your ability to make changes, it provides a solid foundation that you can build upon and adapt to the local market. By starting with a strong foundation, you can focus on growing your business and maximizing profits.

In conclusion, both starting a business from scratch and purchasing a franchise have their advantages and disadvantages. If you want complete control over your business and are willing to put in the time and effort, starting a business from scratch might be the right choice for you. However, if you are new to entrepreneurship or want to minimize risk, purchasing a business-in-a-box might be a better option.

If you are interested in starting an online business without any prior experience, Eazi-Business can help. Eazi-Business offers a business-in-a-box solution that provides you with everything you need to start a successful online business, including training, support, and marketing materials. With Eazi-Business, you can start your own online business without any prior experience or technical skills. Contact us to learn more and start your own online business today!

How to get ahead of the competition with on-page SEO?

support@eazi-sites.com (Eazi Business) — Tue, 21 Feb 2023 11:25:04 GMT

SEO drives 1,000%+ more traffic than organic social media. ( BrightEdge )

Search Engine Optimisation (SEO) is an essential aspect of digital marketing, and on-page optimisation plays a crucial role in increasing website visibility, improving user experience, and driving organic traffic. In this article, we'll explore some of the most effective on-page optimisation techniques to boost your customer’s SEO efforts.

Conduct Keyword Research:

To ensure that your website ranks for relevant keywords, you need to conduct keyword research. Use tools like Google Keyword Planner or SEMrush to find high-volume, low-competition keywords that you can target.

Optimise Title Tags and Meta Descriptions:

Title tags and meta descriptions are the first elements that users see in search engine results. Optimise your title tags to include your target keywords and ensure that they are compelling enough to entice users to click through to your website. Similarly, optimise your meta descriptions to include a call-to-action and an accurate description of what users can expect to find on your website.

Use Header Tags:

Header tags (H1, H2, H3) help search engines understand the hierarchy of your content. Use header tags to organise your content and include your target keywords in them.

Optimize Content:

High-quality, relevant content is critical to on-page optimisation. Ensure that your content is unique, informative, and engaging, and includes your target keywords in a natural and meaningful way. Also, use internal linking to improve the user experience and guide users to related content on your website.

Improve Website Speed:

Website speed is an important factor in on-page optimisation. Use tools like Google PageSpeed Insights to identify areas for improvement and optimise your website speed for better user experience.

At FullPivot , we understand that not everyone has the technical skills or expertise to optimise their website for search engines. That's why we've developed a business opportunity that allows you to provide SEO services to your clients without any technical skills. As a partner, you'll have access to our powerful and user-friendly platform that makes it easy to perform on-page optimisation, keyword research, content analysis, and more. Join us today and start offering SEO services to your clients with confidence!

Why are mobile apps an increasingly popular trend for businesses in 2023?

dean@eazi-business.com (Dean White) — Tue, 14 Feb 2023 14:54:32 GMT

According to the Statista reports, By 2025, there will be more than 7.5 billion mobile users worldwide and over 70% of people own a smartphone today

Mobile commerce revenue reached $430 billion in 2022, and Statista analysts predict that number will grow to $614 billion by 2026. The widespread adoption of smartphones and tablets has made it essential for businesses to utilise an omnichannel strategy for their customers. Customers have come to expect that they can shop from their mobile devices. With many of us carrying our phones around at all times, we're used to buying things while on the go.

First, let us examine how a mobile app can benefit a business and the advantages this technology can provide.

The future of business?

Mobile commerce allows people to purchase products and services with their phones anytime. As a result, mobile shopping apps have been growing at 54% annually, faster than any other app category.

Forbes reports that 85% of online shoppers prefer to use native eCommerce apps rather than websites. This means that mobile app development is more important than ever for the success of a business.

What is a mobile commerce app?

A mobile commerce app (also known as an m-Commerce application or a mobile shopping app) is software that allows users to shop for products and make purchases from an online store.

There are a few standard features for all mobile commerce apps as below:

· Search and browse: Mobile commerce apps help people find products more quickly than they would use any other type of electronic device.

· Product information: Successful product pages contain all the necessary information (descriptions, images, videos) to convince customers to purchase.

· Shopping carts: This feature allows customers to add products and change quantities.

· Track order status: Customers who want to know when their orders will arrive can use order tracking.

· Customer support: Customer support is essential for online and mobile shopping.

· Reward program: Rewards consumers by providing gifts, coupons and other incentives to encourage repeat business.

· Push notifications: The push notifications feature allows businesses to send messages about new or restocked products, remind customers about items in their shopping carts and more.

· Multiple payment options: By offering customers various payment options, e-commerce sites create a quick and easy checkout process.

How can mobile apps help grow sales?

Mobile apps have a higher conversion rate than other marketing channels. Here are five ways that mobile commerce apps directly benefit a business:

Improve shopping experience

Frequent shopping is normal among today's customers, who demand business flexibility. Mobile applications can provide customers with a virtual representation of a product.

Collect customer data

Collecting customer data can be like gold mining for a business. Mobile apps allow a company to gather that information more efficiently. It can collect information about customers’ behaviour when using an app and integrate it with other platforms to reach new audiences and get customer feedback.

Support marketing

By identifying patterns in how customers use an app, a business can determine the most appropriate marketing strategies and give each customer a unique experience.

For small businesses with limited budgets, advertising on a mobile app can be less expensive than traditional advertising (such as TV or radio) and offer them more exposure. In addition, because app promotions can be targeted to specific segments of the market, demand for them tends to grow rapidly and exponentially. In addition, app promotions can be targeted to specific segments of the market

Enhance loyalty program

A mobile app can transform the loyalty program experience for customers. Instead of using a card to collect rewards, they'll use their phones to earn points and redeem them later when shopping.

The mobile app transforms the retail experience by allowing businesses to anticipate and exceed customers' expectations. This leads to increased loyalty which saves money and increases profits.

Enable an omnichannel direction

A mobile app can improve the customer experience by enabling seamless shopping across devices. An omnichannel strategy lets customers access products and services from anywhere at any time. A mobile app can help a business drive sales by enabling shoppers to buy from their phones.

Brand awareness

Mobile apps are an excellent tool for increasing brand visibility and familiarity. Putting a business logo, design style, layout and more on the app can create an advertisement that follows people wherever they go. Exposing customers to products and services through a mobile app is essential and will make them more likely to use it in the future.

Are you looking for a mobile app business opportunity?

With more people turning to mobile apps to interact with brands, companies must become future-proof. Mobile apps have become vital for a business's digital presence, helping to boost sales, improve brand identity and provide an excellent customer experience.

The Eazi-Apps platform helps entrepreneurs design, build, and manage apps for local companies. Eazi-Apps provide entrepreneurs with the tools to start a business and build powerful mobile apps without technical experience. Please do not hesitate to contact us today.

What is omnichannel marketing and why should a business embrace it?

dean@eazi-business.com (Dean White) — Wed, 01 Feb 2023 11:29:19 GMT

Businesses that employ an Omnichannel marketing strategy can deliver a consistent and seamless customer experience in all channels where their customers engage with them

A successful Omnichannel approach starts by collecting data from a customer's journey across different channels. Then, a business can use this information to map out the touchpoints between customers and its brand. Once a business has that information, it can develop strategies for optimal engagement based on those insights.

This data can come from:

· CRM and email platforms

· Website analytics

· SEO and keyword-tracking tools

· Social media

· Mobile apps

· Customer feedback

Implementing a multichannel strategy

A successful omnichannel marketing strategy involves five core components:

· Unify messaging : Eliminate duplicate messages and information by aligning all sales and marketing communication.

· Identify user affinities : Engage potential customers by allowing them to get to know a brand in the channels they use most often.

· Segment customers : Segment customers based on their self-definition, their behaviour and any demographic characteristics that may be relevant.

· Personalise experiences : Automate and customise interactions to deliver personal service.

· Reinforce messaging : Reinforce messages and propositions in all communications.

Key digital channels for Omnichannel marketing

Omnichannel marketing involves a range of traditional and digital experiences. So let's dig deeper into some of these channels individually:

Website optimisation
Email marketing
Social media
Affiliate marketing

Omnichannel marketing: website optimisation

When a customer visits a business’s website, optimising the site is crucial for an omnichannel strategy. Because a company's website is likely to be the customer's last interaction before making a purchase, companies must optimise their websites to match customers' preferences.

How might a business optimise its website? If users log in with their email addresses, a company can personalise their experience on its site.

When a company drives people to its website from different channels, it should optimise the site with these expectations. Using a data-driven, omnichannel approach, they can customise channels to provide customers with the experiences, content, and messaging they expect.

Email best practices

When deploying email in an omnichannel strategy, there are several things for a business to consider. A company should always segment customers based on data, find out when an email is most effective in the customer journey and examine the types of messaging used at each stage of the email process. They should also determine what other channels people typically use to find a business in multiple stages of the customer journey. Furthermore, using email to target specific customers at different stages of the buying process and Identifying triggers by analysing channel usage and other touchpoints and using them to send emails.

Omnichannel marketing: Social media

Interactions with a brand on social media can influence the customer journey by helping customers develop knowledge about and familiarity with products and offerings. All these factors contribute to customers' decision to continue their buying process. A business can start by creating content for your customers' social media platforms.

A business's content on social media can directly impact the customer experience. For example, uploading an infographic that provides valuable information for those just starting their journey can significantly impact a customer. Another option is to link directly from the newsletter signup form or banner ads to direct visitors to specific product pages containing detailed product information.

By understanding what different types of customers want at each stage in their decision-making process, a business can share relevant content to increase the likelihood that they'll buy.

Omnichannel marketing: Affiliate marketing

Affiliate marketing is a business partnership in which content publishers, such as bloggers or influencers, and businesses collaborate to drive sales. The publisher earns money from selling products through their social media recommendations. For example, if a blogger writes about a company, they might include links to its website or social media pages.

Conclusion

Digital marketing is constantly changing, and omnichannel marketing has become an essential tool for many brands. An effective omnichannel strategy can help business’s build awareness and drive sales by using several digital marketing channels, including email, search and social media. In addition, a business can modify its underperforming strategy and enhance the best by monitoring how various marketing channels perform.

The answer is a complete marketing solution that cuts costs and provides the technology and materials required to be successful. FullPivot solves issues incredibly comprehensively and can help local enterprises stay ahead of their competition.

This is the perfect opportunity to deliver omnichannel services such as website optimisation, social media and mobile apps. Don't hesitate to get in touch with us to find out more about this exciting opportunity.

Marshall Siegel – From business training manager to world-famous app builder

dean@eazi-business.com (Dean White) — Wed, 25 Jan 2023 09:34:32 GMT

Before becoming an Eazi-Business partner, Marshall worked in the corporate world, facilitating learning and development for twenty years

“I was a trainer and training manager. The company was involved in telecoms, so I was already interested in technology and, more specifically, phones and apps. I am not a technical person. I can't do code and have no desire. However, I tinker with things and use a lot of trial and error to make things work. I also like to be creative and have always wanted to do something entrepreneurial.” This caused Marshall to search for the perfect business opportunity.

When asked about his experience before becoming an Eazi-Business partner, Marshall continued: “As mentioned, I have been part of learning and development for telecom. However, I was more on the sales and not the technical side. Therefore, I would describe myself as more of an end-user expert vs. a developer.”

What are the advantages of this opportunity?

He explained the advantages of the award-winning support and technology Eazi-Business provides, saying: “I do like the technology. I love the benefit of having the support team to bounce ideas off. I do find them very helpful. They are also very responsive.”

When asked for an example of one of a happy client, he said, "My biggest accomplishment is building an app called The Miracle Court. My client had a process that used a PDF. Originally, I thought to create a wraparound that would make it easy to access the PDF from your phone. We went beyond that. Lots of iterations, but by the time we finished, we had an app that has now been featured on national television (the Dr. Phil show) to an audience of 3.8 million people. I would not have been able to build this without the support team behind me.”

It's a great organization. The people are friendly and helpful. I never feel like I'm on an island. Also, aside from the upfront fees, there is a minimal cost to running your own business. Almost everything you provide for your customers is pure profit. I would also say that you can do what you want, and if you have questions, you have a support team to help.”

Are you looking to join?

Coming from a background like Marshall is excellent but optional. Full training is given and ongoing support is provided. Eazi-Business can help local entrepreneurs achieve high revenue and build apps without technical experience. It has never been more critical for businesses to have an effective strategy to survive and make sales.

If you are an entrepreneur looking to help local businesses thrive, we can help you make informed decisions with the right plan to match your goals. Please get in touch with us for additional information.

The benefit of Backlinks for a business in 2023

Tue, 17 Jan 2023 10:50:56 GMT

The internet contains over 1.74 billion websites, and search engines keep changing their formulas to provide the most relevant results—it's no wonder many people feel lost when beginning to learn about SEO

Backlinks are one of the cornerstones of SEO and can be used to improve a business’s webpage's search engine ranking. This should, in turn, generate more traffic for its website — increasing sales figures.

What are backlinks?

Backlinks are hypertext links from another website that points to a business's site page. Search engines consider backlink counts as an indication of trust for a site and may also use them to determine where it should appear in search results. It also depends on how relevant those sites seem to what people are searching for.

When a business link to another website, it's like saying that another site is reliable or else why would they be linking to it?

Which backlinks are valuable?

The more backlinks a business has, the more likely the company will thrive. Building up a strong backlink profile is easier said than done. If a business writes a fantastic piece of content that resonates with its audience or builds a ground-breaking product, the internet at large will notice and link to it naturally.

By providing valuable content to other publishers, a business is more likely to get them to write about its product or share links to its page.

They include a business’s target keywords

To rank highly in search engines such as Google, a business should include 3-4 target keywords in their anchor text for each backlink. This will help increase the page's ranking. This strategy comprises of a primary keyword and two to three secondary keywords.

Google Search Console can see which keywords are already ranking in the search engine results pages (SERPs) and decide which ones are necessary. The most crucial step for a business is ensuring that they generate the perfect balance of anchor text to avoid over-optimising and risk being penalised by search engines.

Backlink best practices

Creating linkable assets

To build quality backlinks, a business should focus on creating content worthy of being linked to. A linkable asset is a piece of content that will increase a business’s website search engine ranking if linked to other sites.

Linkable assets will include the following:

· Non-promotional – audience-focused content

· In-Depth – long-form assets of 1000+ words

· Helpful – provides users with the value they can put into practice

· Top-of-funnel – designed for a wide range of audiences

· Evergreen – content that speaks to current events

These campaigns involve curating lists of the best content in an industry or related fields. A business can reach out to other influencers to include them in their link roundups.

Citations

Citations, or mentions of a business in online directories and blogs, are a local SEO ranking factor because search engines use them to recognise them as legitimate businesses. Having citations (links to your website) on trusted, authoritative websites improves keyword rankings and drives traffic.

A citation should include a business's name, address and phone number. It's best to get a complete citation rather than one in which some items need to be included.

Competitor backlinks

A business must ensure it keeps in step with competitors so that its company can continue to reach higher on search engine results. Analysing the backlinks of competitors' websites is an effective way to learn about all types of links that exist—both in terms of quantity and quality.

Embedding links in good content

When it comes to getting backlinks from reputable sources, content is vital. A link embedded in a citation or a well-written article will be much more effective than an isolated link.

Relevant content

Google will rank a page with educational content higher because it results in more reliable sources of information for customers.

The benefits of backlinks

The more visits a website receives, the greater the likelihood of a backlink being seen by others. When readers click on a blue hyperlink and visit a website, a business can receive more leads or sales.

Improved website rankings on search engines

Many quality links to a site will help achieve high search engine rankings. Earning a backlink from a well-established site is like receiving a good review from a customer. Search engines will tend to favor sources that are widely regarded as authoritative over those of lesser stature.

The more a business connects with people, the more trust and authority they will gain. The more exposure a brand gets, the more people will trust it. Investing in quality backlink building will build trust with search engines and potential customers for products or services.

Featuring on websites with high authority

As a brand, it's more important than ever to build an impressive online presence—which means more than having a beautiful logo and cohesive colour palette. Educating a customer will help establish a business as an authority and generate more trust from its audience. This will result in increased referral traffic for a company.

Promotion for a business

Quality backlinks are like little internet business cards that get a website seen by more people.

Conclusion

While backlinks can be an extremely powerful tool for improving search engine rankings, it's essential to understand how they work and what strategies are most likely to succeed.

If you're an entrepreneur looking to optimise and improve a business's online visibility by building high-quality backlinks, our FullPivot opportunity will help identify the most valuable links for a website.

With FullPivot an entrepreneur can offer key backlink activities for a business that includes competitor backlink analysis and tracking of new and lost backlinks.

The internet has changed the way we communicate and search for information. The website is the window to a business and customers need to be able to find them easily online. Contact us to find out more information on this exciting opportunity.

The Impact of Site Speed: Conversion Rate, Customer Satisfaction and Google Rankings

Tue, 03 Jan 2023 13:44:25 GMT

Speed is a crucial factor increasing sales online. A fast site will help a business convert customers and bring them back while also allowing the site to rank higher on search engines like Google

Most guides to digital marketing for e-commerce businesses focus on paid advertising, content creation and social media management. However, website performance is one crucial factor that is often overlooked or taken for granted—especially by smaller companies without dedicated technical resources.

Let’s explore why site speed is so important and what you can do to improve your site's performance.

Why is it important?

Slow-to-load sites are frustrating to users and detract from the overall experience of exploring an online store. Yet there are other benefits as well:

Conversion

In an era when customers expect to be able to find what they want quickly and get it immediately, site speed is a top priority for online retailers. Some research has shown that shoppers are more likely to stay on the site of businesses with fast-loading pages than those whose sites load slowly or contain too many irrelevant ads.

Website speed has a significant impact on conversion rates, with mobile users, in particular, benefiting from faster experiences. Given the growing number of shoppers who use their smartphones to purchase items, this is an essential consideration for e-commerce businesses.

For every one-second improvement in site speed, mobile conversions can increase by as much as 27%

Reducing the time it takes for a customer to load a web page can increase conversion rates and sales.

Loyalty

The most severe consequence of a slow website for customers is not the immediate negative impression it makes but rather how that initial experience affects their overall view and perception of a brand.

The familiar saying, "it is cheaper to get existing customers to buy something again than it is for a business to acquire new ones," applies not just in e-commerce but on websites.

Investing in reducing load times and increasing page speed across a website will help keep a business’s customer acquisition costs low in the future.

Google Search ranking

Improving the speed of a business’s site can help deliver a more satisfying user experience—and, in turn, give a company an edge in search engine optimization.

When a website ranks higher on search engines, a business can attract more potential customers. As of May 2021, Google's emphasis on site speed for search results has increased. As a result, more visitors are likely to click on the first few listings in a search engine's ranking list. Therefore, it is even more critical for a business to have a fast-loading website.

How can a business get a lightning-fast website?

Eazi-Sites is a business opportunity that enables entrepreneurs to help businesses increase sales with lightning-fast and incredibly effective websites. Eazi-Sites provide everything required to launch a profitable franchise, including expert training, mentoring, access to world-class technology, developers and technical support personnel.

Eazi-Sites believe in giving entrepreneurs access to one of the fastest growth markets in history. Contact us today to find out more information.

Why SEO is important for small businesses – Everything you need to know

Wed, 21 Dec 2022 10:15:30 GMT

The Internet is filled with billions of web pages, and people use search engines to find information and buy products

Search engine optimization (SEO) improves a website's ranking in search engines such as Google, Bing, or Yahoo. SEO is important because it helps a business establish itself as an expert in their field, drive traffic to its website and organically promotes business growth. However, SEO requires expertise, software, or an advertisement budget (sometime all three!).

How does SEO benefit small businesses?

Even though most small businesses don't have an SEO strategy, it's still essential. Only 36% of all businesses have a plan for improving their search engine rankings, but the companies that do have a plan for SEO are growing faster and making more money than those without such plans. It may seem intimidating initially, but we've broken it down into these three easy steps!

Become an expert in their industry

Modern search engine algorithms are extremely good at determining which websites will provide the most relevant information to a user based on what they have searched for. Therefore, when potential customers come across a business’s website, they'll trust that they are a credible business if they are high up in the search engine rankings.

Using SEO to help a brand rank highly on relevant search engine results pages (SERPs) can make them seem more authoritative in its industry. This will lead site visitors to become leads or customers more readily than they would if the marketing campaign were not using these tactics.

A well-designed brand strategy paired with a consistent marketing campaign can boost customer loyalty, increase the value of a business and help them rank higher in search results.

Boost website traffic

Search engine optimization is the process of improving a website’s ranking in search engines. The higher a business can rank, the more traffic its website will receive from organic searches—searches people make without clicking on sponsored links or advertisements.

The first organic result ranks higher than all other listings. This position earns an average of 28% more clicks than its competitors. SEO is a great way to boost a business’s website traffic.

Content is seen at the right time

When consumers experience a problem, they search for solutions on search engines like Google or Bing. They may not be ready to buy, but they want to know their options. Strategic search engine optimization helps potential customers find a business earlier in the buying process.

Conclusion

SEO is essential to any business's strategy because it allows them to connect with potential customers and improve their Google ranking.

Our innovative SEO service will provide the tools necessary to offer the best customer experience. The services included with FullPivot include strategy and planning, implementation tasks and advanced analytics. For example, an entrepreneur can use FullPivot to track a business’s website performance in Google and deliver monthly reports to keep them up to date. They will also be able to provide a company with the following:

· Keyword Tracking –monitor a business website position for keywords their customers are searching for.

· Analytics Reporting - show a business what impact their SEO results are having on customer acquisition and revenue.

· Backlinks Analysis - track all new and lost backlinks a business may have, as well as analysing their competitor’s backlinks.

We believe in helping small businesses and giving entrepreneurs access to the fastest growing industry in history. Contact us to find out more information.

How a business can use digital marketing to navigate the cost of living crisis

Thu, 08 Dec 2022 13:48:59 GMT

The Bank of England's most recent forecasts predict the steepest fall in take-home pay since records began in 1990

High demand, the war in Ukraine, supply chain bottlenecks, and rising fuel prices have increased inflation. Gas and electric costs increased significantly from August 2021 to 2022: gas rose by 96% while electricity went up by 54%.

With increasing living costs, companies are turning to digital marketing channels to remain competitive. Understanding consumer habits enables them to adjust their sales plans accordingly. In addition, during a recession, digital marketing activities like SEO can provide significant benefits over more traditional forms of advertising.

Increase online visibility

Digital marketing has become a crucial part of any marketing plan. Consumers have shifted their buying habits, choosing to buy online.

In every industry, quality content can command a strong market position. For a brand to be successful, it must develop a strong content strategy and find ways to reach the desired market. Consumers flock to brands that speak their language and understand their needs, increasing business revenue.

For businesses looking to connect with customers online, social media is a powerful tool that, when used effectively, raises product awareness and builds brand loyalty. Some of the most effective tactics are posting inspiring content, behind-the-scenes videos, and testimonials. A business will also want to interact with its audience more than ever by posting regularly (at least once a day) and monitoring social media sites like Facebook so they don't go unnoticed.

Demonstrate brand value

Personalization can also improve the customer experience. Personalized service treats clients as individuals, which helps retain and attract new customers. Today, customers can purchase your products worldwide—making it more difficult than ever to build and maintain a client base.

To begin a marketing campaign, marketers should gather demographic and consumer information about their clients. As a result, companies need to assess customers' needs and expectations before creating profiles that they can use.

Brands can stay competitive by focusing on their clients. Customer service should be more than just quick and polite; it must reflect each customer's unique preferences. A business can provide seamless customer service, which involves being accessible through various channels. Customers expect that companies will be available to them in whatever channel they prefer, face-to-face, on the phone, by email, or on social media.

Adjusting strategy

Search terms and keywords are constantly in flux, so brands must keep their websites optimized for the most current searches. Google considers over 200 factors when ranking a website's relevance to a user's query; that is why companies must continually optimize their sites based on keyword volume changes.

Because search engines use bots to read and index websites, they can score the relevancy of content for user queries. Based on these scores (and other factors), the bots assign a rank to the results.

Keywords are essential in search engine optimization, helping marketers rank for particular topics. Keywords allow users to discover their content when searching for those terms — if your content answers the most frequently asked questions about a given subject (for example, "How do I get rid of fleas?"), then it will be more likely that someone with this problem and searches online will find your site.

In economic downturns, consumers tend to be more careful spenders—so businesses need to become as efficient with their budgets as possible.

The future

The difficulties faced by a business during each recession are unique since every downturn plays out differently.

But in researching marketing triumphs and failures of hundreds of companies as they negotiated recessions, researchers have discovered patterns where digital marketing can accelerate performance.

Identifying digital transformation and the needs of a business marks an excellent beginning for creating an effective business strategy. A company must also consider whether it should cut costs or increase revenue. Businesses willing to take some risk and who understand the basic principles of digital change will see a bright future. It has become essential for companies to reinvent and transform themselves permanently to survive and thrive.

The FullPivot business opportunity will fast-track an entrepreneur into this massive growth market. They can increase earnings by delivering five high-demand services such as;

Business communication

Entrepreneurs can help businesses clarify their online message to increase sales and drive growth.

Search engine optimisation

Provide SEO services to local businesses helping to acquire new customers online, boost their visibility and climb their way up the Google rankings.

Websites

Develop lightning-speed websites to help businesses continue trading. This platform has awe-inspiring revenue-generating features such as intelligent marketing, advanced widgets, responsive designed websites and analytics.

Mobile apps

Apps have been in extremely high demand throughout the past year and a half, and SMEs desperately need apps to retain customer attention and compete with larger businesses.

E-commerce

A business can generate significant revenue by simply adding our e-commerce solution to their website. They will receive a fully-customisable store, optimised for mobile, with the ability to add an unlimited number of products.

Please get in touch with us to find out how you can help businesses stay one step ahead of the competition.

Are progressive mobile apps the same as native mobile apps?

Tue, 15 Nov 2022 11:01:46 GMT

People consume more content on their mobile devices than they do on computers.

With the popularity of mobile devices on the rise and more people buying smartphones, there has been a corresponding increase in demand for well-designed business apps. Many companies are turning to Progressive Web Apps, as they behave more like native mobile apps. A progressive web app can make products visible and functional, in ways traditional web-based software cannot.

Progressive Web Apps offer nearly all the same benefits of a native app, but some developers prefer to create apps for specific platforms, especially on mobile devices.

The different types of mobile apps

If the world of mobile app development were to be sectioned into categories based on technology, there would be three main types: web apps, native apps and hybrid.

Web Apps

Web apps can be accessed from a variety of devices, as long as the user has web browser (such Chrome or Firefox). They are slightly different than websites because they include more interactive features.

Native Apps

Native apps are built for one specific platform and cannot be used on any other. Unfortunately, developers can't use the same code to build applications that work in both iOS and Android environments.

Hybrid Apps

Hybrid apps combine the best of web and native apps. Like WEB-based programs, they are built using HTML/CSS/JS; but like their NATIVE counterparts, you can download them onto your smartphone or tablet for offline use.

What is a progressive web app?

Progressive Web Apps are a futuristic approach to mobile apps that bridges the divide between websites and native applications.

Progressive Web Apps use two features, a service worker and a manifest.json file (among other things), to function properly. Service workers are scripts that function primarily to keep a website running even when there is no internet connection, but can also be used for other tasks such as notifying users of new messages or updating content on the server. A web app manifest, or JSON file, provides information about the PWA to a browser.

Unlike native or hybrid applications, PWAs can't be downloaded onto a mobile device. With progressive web apps all it takes is as little as tapping its icon once and saving.

The benefits of a PWA for a business

· Flexible for the ever changing needs of a company

· Improves brand awareness

· Seamless customer experience

What is a native app?

You can simplify the definition of a native app down to one simple phrase: purpose-built. A native application is coded in one or more programming languages that are specific to what kind of operating system it will be used on.

An app written for a specific platform has greater access to that system’s frameworks and tools, making it more efficient than if it were running on a different operating system.

By tailoring an app to the unique features of a particular piece of hardware, a seamless user experience can be created. This approach only works if all devices running the app are using the same operating system.

The benefits of a native app for a business

· Credibility from app store publication

· Ability to integrate with other apps

· Feature in-app purchases

Conclusion

Progressive web apps are ushering in a new generation of mobile solutions. They can offer users the ease and convenience of an app without sacrificing the capabilities of a native one.

Most people don't realize the extent to which a smartphone can be used in business.

The Eazi-Apps mobile app platform helps entrepreneurs design, build and manage an app for iOS, Android or Progressive Web Apps for their customers.

With more people turning to mobile apps to interact with brands, it has become a necessity for businesses to have their own app. This helps boost sales, provide a better customer experience and enables companies who do not have an app at all. A business does not want to fall behind competitors who already offer some form of digital presence.

Eazi-Apps provide entrepreneurs with the tools to start a business and build powerful mobile apps without technical experience.

How can a CRM help grow and transform a business?

Tue, 25 Oct 2022 11:07:51 GMT

Managing customer relationships is vital to the growth of a business, and every entrepreneur needs an efficient way of doing this

An exceptional CRM system can connect businesses with their customers and help grow a business to a larger scale than ever before.

A CRM can help by:

Finding the right customers

Any business should take advantage of email marketing and social media by using them to drive sales leads into their database with CRM integration.

Sales and marketing will work together to build a complete picture of leads, prospects, and customers so they can tailor communications that reach key decision makers.

Offering better customer service

People are more likely to buy from a business if they feel like the company is trying hard to help them, not just sell its products. They should not bombard prospects with multiple marketing promotions—instead focus on building long-term relationships that will benefit both parties.

When a business can access a customer's complete history, it becomes easier to provide personalised messages and solutions. This builds trust and encourages repeat business.

Improving customer retention

Visibility across an entire customer base helps a business distribute resources more efficiently. It also enables a business to proactively address at-risk accounts before they become a problem.

Being aware of customer histories, active campaigns or open cases can provide a business with valuable insight into how to improve their sales and service. If they invest in this now it will pay dividends for years to come, as happy customers are loyal customers.

Improve products and services

A good CRM system will gather and monitor all kinds of information from a wide variety of sources.

This provides a wealth of information about how customers feel and what they're saying. This means a business can improve their offerings, spot problems early on and identify gaps.

Customer management solutions can speed up and improve how a business locate, win, and keep their customers happy.

A CRM can also help the sales process for an entrepreneur or business, by:

Improving sales efficiency - Focusing on sales and marketing efforts on prospects that are most likely to buy.

Boosting sales effectiveness - Gather customer information and use it to make smarter decisions about which customers are most likely to respond.

Uncovering referral business - Instead of pursuing cold calls or new connections, find opportunities in existing relationships.

Reducing time to close - Receive immediate insights into the next steps to close a deal.

What is the ideal CRM system for an entrepreneur?

An ideal CRM allows for easy data collection, analysis and real-time feedback to help a business respond quickly in unexpected situations.

A business should be able to use this software to generate and analyse sales reports, redirect campaigns and create stronger strategies.

The Eazi-Business Sales and Success Centre is a powerful CRM system engineered to accelerate a business.

This innovative CRM system will enable an entrepreneur to:

· Manage customer communication

· Send ready made email campaigns

· Generate professional proposals

· Schedule meetings in a click of a button

· Get notified about ‘hot’ leads

· Receive a sales pipeline forecast

Please contact us to find out more about this exciting opportunity.

How can direct sales help an entrepreneur to succeed?

Thu, 06 Oct 2022 13:39:04 GMT

Direct selling involves selling a product or service to customers without using a traditional retail setting.

Direct selling is one of the oldest types of entrepreneurship. In direct selling, entrepreneurs earn an income by selling exclusive products or services directly to customers, either in-person or online. This approach offers low start-up costs and minimal prior experience.

What are the benefits of direct selling?

Opportunity

Many direct-selling opportunities come with branded product or service, which can help an entrepreneur grow their business quickly.

An established brand can also help with opening doors for an entrepreneur, allowing them to spend their time selling rather than building up their reputation.

No experience needed

There are no previous educational or professional requirements to utilise direct sales, making it an attractive option for anyone interested in starting their own business.

The only requirement to succeed with direct sales is a strong work ethic and the ability to be proactive.

Flexibility

The nature of direct selling affords entrepreneurs the freedom to set their own schedules.

Depending on their personal goals, entrepreneurs can decide to work full-time hours or at times which are convenient for them.

Finances

Direct selling offers a lot of potential for financial gain. Earning amounts are up to the individual and can vary greatly.

Entrepreneurs have unlimited earning potential because they can work as many or as few hours as they choose.

What is the solution for an entrepreneur looking to use direct sales?

The Eazi-Business Marketing Hub can help an entrepreneur looking to use direct sales, by providing:

Sales guide

An entrepreneur can use the Eazi-Business comprehensive guide on identifying quality businesses to work with. They can learn how to target businesses that would genuinely benefit from help, save valuable time and money whilst enabling businesses to prosper.

Marketing materials

Entrepreneurs can access marketing materials designed to schedule meetings and enhance engagement. An entrepreneur can utilise a 2 minute pitch or 15 minute presentation. Also, they can discover 35 industry specific brochures that will position them as a specialist.

Proposals

With local businesses being concerned about pricing it is essential to demonstrate a return on investment. Eazi-Business have produced sales tools and proposals that illustrate how an entrepreneur can increase sales and reduce costs.

The Eazi-Business Marketing Hub provides entrepreneurs assistance in the form of professionally created marketing collateral.

The Eazi-Business Marketing Hub provides 5 recommended routes to market that an entrepreneur should be taking when growing their business, and is an invaluable resource in bringing structure to anyone’s sales approach especially for those who are just starting out.

How effective is referral marketing for an entrepreneur?

Thu, 29 Sep 2022 10:04:54 GMT

Referrals from current and past customers can open up a world of new business opportunities for entrepreneurs.

People trust other people's opinions and the recommendations of influencers they respect over advertising. Because of this, referral marketing, also known as word-of-mouth marketing is a powerful way to spread the word about a business or product. It's an easy way to attract targeted prospects while avoiding the usual marketing expense.

What benefits can referral marketing bring for an entrepreneur?

A referral marketing program can be an entrepreneur’s most effective way to raise brand awareness.

Because of this reliance on unpaid endorsements, it helps to reduce the costs associated with attracting new customers and starting off any relationship at a high level of trust.

Customer acquisition

Customer acquisition is what a business does to attract new customers. Acquisition cost is how much money it takes for them to get those customers.

More businesses than ever are turning to paid advertising, but it's becoming an increasingly ineffective channel because of privacy changes and diminishing returns on ad spend.

A referral program that priorities new customer acquisition can help reduce costs and increase lifetime value for both the business owner and their customers.

High intent prospects

A referral marketing program brings in customers who are likely to make a purchase. This is common for most referral programs: when one person makes the first purchase, it's likely that he or she has friends who will enjoy or benefit from that same product.

Instead of paying an advertising company to place an ad in front of potential customers, an entrepreneur can use social media and other online vehicles that already have large audiences.

Build trust

When a potential customer sees a paid ad, reads a blog post or receives an email in their mailbox, that person is essentially starting off with zero trust towards a business. When someone they already know and trust like a friend tells them about the benefits they received from a business, then that automatically builds up some good will on behalf of the company.

These programs encourage existing customers to become brand advocates by giving them incentives and a forum for expressing their enthusiasm. These programs lead not only to increased sales, but also repeat purchases.

What is the solution for an entrepreneur looking to use referral marketing?

The Eazi-Business Marketing Hub can help an entrepreneur looking to utilise referral marketing, by providing:

Referral marketing guide

An entrepreneur can download a comprehensive guide on referral marketing. They will also discover how to leverage established networks to increase revenue. This route to market is perfect for transforming a small customer base into a larger business.

Marketing campaigns

Entrepreneurs can access commercial resources that will enable them to launch referral marketing campaigns. The Eazi-Business industry leading marketing department have designed targeted messages and emails that are ready use.

Social posts and messages

Entrepreneurs can continue referral marketing on autopilot with weekly social posts and messages designed by the Eazi-Business team. They will take care of the content so an entrepreneur can focus on building their business.

The Eazi-Business Marketing Hub offers entrepreneurs professionally created marketing collateral to increase sales.

It is a resource for establishing structure in an entrepreneurs approach to sales. It covers 5 recommended routes that entrepreneurs should utilize when growing their business.

What a directory app can do to help a business thrive

Fri, 23 Sep 2022 10:09:36 GMT

Many business owners are familiar with online directories, but many still do not fully understand their advantages.

It takes time to search through information and flip through pages on online directories; they're not just digital Yellow Pages. Through them, users can easily identify, contact, and learn about relevant businesses. It is vital for any business to be listed in online business directories.

Benefits of online directories

There is a mistake that business owners make regarding online directories. It is assumed that they are large databases, and their listing will get lost in the enormity of online directories. As a matter of fact, these platforms are extremely beneficial to businesses. These benefits include:

Increase online presence

Businesses that search for their names online will likely appear in directories to which they may never have submitted information. The reason for this is that many business directories today automatically create listings based on larger directories. Getting listed in one directory often results in getting listed in several others, allowing businesses to accomplish two things at once.

Get discovered more easily

Users can typically search online business directories by a variety of criteria, including service, location, and category. If a business enters complete and accurate information into its listing, the directory will be able to connect it with people looking for it. This is even if they don't enter the business name explicitly. The benefit of this is that many people don't know how to search for a specific business name or service.

Strengthen business reputation

Many businesses are afraid to get listed online for fear of negative reviews, but this prevents them from gaining positive reviews, which are essential for a successful reputation. Providing a business knows how to handle negative reviews properly, the benefits of numerous positive reviews outweigh the cost of one negative review. Mixed reviews can strengthen a business' reputation, showing that it is a legitimate company.

Improve local visibility

Although they are large, online business directories offer advanced filtering and suggesting capabilities, which help businesses connect with their target audiences. Local businesses benefit from directories because they make their business visible to their community.

what is the solution for an entrepreneur looking to offer online directories to a business?

The Eazi-Business Marketing Hub can help an entrepreneur looking to offer online directories to a business, by providing:

App build guide

This comprehensive guide will help an entrepreneur with building thier first local directory app. In this document we have included clear instructions on how to build this exciting product without any technical experience.

App marketing pack

Entrepreneurs can access a comprehensive marketing pack that will enable them to increase sales. This innovative portfolio of collateral includes brochures, email campaigns and presentations. An entrepreneur can go to market with cutting edge collateral designed to boost sales.

Promotional presentation

An entrepreneur can promote their new directory app and accelerate downloads. They can discover how to build a captive audience and become the cornerstone of the local community. An entrepreneur will also be able to access detailed promotion presentation to get started.

An entrepreneur can build a dedicated app for their community and help promote local events, news and businesses. They can also generate a significant income charging businesses for premium listings and targeted messaging campaigns. It is a fantastic on-boarding product for any organisation that is new to mobile marketing that will establish an entrepreneur as an industry expert.

With the help of the Eazi-Business Marketing Hub, entrepreneurs will be able to increase sales with professionally created marketing collateral.

The Eazi-Business Marketing Hub covers 5 recommended routes to market that an entrepreneur should be utilising when growing their business, and is an invaluable resource in bringing structure to anyone’s sales approach.

How can social media help an entrepreneur create a successful business?

Tue, 13 Sep 2022 09:45:08 GMT

Many new businesses are so busy focusing on the basic functions of running their operations that they don't have time to devote energy and resources toward building a brand via social media.

According to Oblerlo.com, 73% of marketers say social media is effective for their business. They also state the importance for entrepreneurs to get their names on these sites as soon as possible.

Social media can be an effective way for businesses to establish and maintain their brands. Gaining followers on social media can help business owners build hype around a launch and increase the chances that people will hear about a product or service.

While social media can be a hugely beneficial and effective tool for entrepreneurs, it also consumes a lot of time. The most successful entrepreneurs understand how to use social media effectively.

What are the most important aspects of running a business’s social media?

Generate content consistently across social media.

This is where many entrepreneurs struggle. Either they set goals that are too ambitious and feel let down when they fall short of those expectations, or they make no attempt at all.

The biggest factor leading to the failure of social media strategies is that businesses stop producing content.

Being active on social media doesn’t have to be time-consuming.

Post your social media content strategically

An entrepreneur can save time by batching social media content and posting at the same time each day so they don't have to think about it again.

Creating a schedule for social media accounts, posting regularly and systematically throughout the week or month is vital.

Batching social media content and posting to multiple platforms at the same time can also make it easier for an entrepreneur.

Create a strong social media presence

For entrepreneurs, social media can be a time-consuming distraction. To focus their efforts on reaching the right audiences, they should develop strategies based on how and where they plan to use each channel.

An entrepreneur can, through their business, create a loyal following that loves the product and is invested in its success.

What is the solution for an entrepreneur looking to use social media effectively?

The Eazi-Business Marketing Hub can help an entrepreneur looking to use social media to promote their business, by providing:

Targeted online ads

It has never been easier for entrepreneurs to deliver highly targeted online ads. They can attract new customers with our extensive library of social media adverts. Access everything needed to get started including powerful content and a step by step guide.

Social media posts

Keeping followers engaged with regular posts enables customer acquisition and retention. It can be difficult however to find the time to create interesting content. An entrepreneur can download new social media posts each week designed to position them as an expert.

Sharable content

This is the perfect opportunity to experience exponential growth by posting highly shareable content. We have agency standard webinars, explainer videos and infographics customers will love to promote.

With the help of the Eazi-Business Marketing Hub, entrepreneurs will be able to increase sales with professionally created marketing collateral.

The benefits of business networking for an entrepreneur

Mon, 05 Sep 2022 09:55:33 GMT

Business networking is about establishing a positive relationship with other professionals or potential customers. It plays a critical role in the growth of a business.

What are the challenges of business networking for an entrepreneur?

Communication with other professionals in an industry can lead to a wide range of business networking benefits for an entrepreneur.

Many entrepreneurs see the potential that networking can bring to their future growth; although s ome may find it difficult to begin networking. If they lack the confidence and motivation to seek out a business network it could be detrimental to their future success.

There are a number of issues as to why an entrepreneur may struggle with business networking, such as:

New entrepreneurs likely won’t have a history of contacts that they can network with.
They may face discouragement from others when attempting to network.
Due to time constraints and work commitments it can be hard to meet others to network with.

What are the benefits of business networking?

Building an online business for an entrepreneur can be tough. Business networking can help build relationships with other business owners who may be in need of their services. Networking can prove useful in helping an entrepreneur operate on a day-to-day basis by helping to boost business image, increase sales, or even create new branches to their business.

According to Apollotechnical.com ‘80% of professionals find networking essential to their career success, almost 100% believe that face-to-face meetings build stronger long-term relationships, and 41% want to network more often.’

Entrepreneurs can benefit from networking in a number of ways. These benefits include:

Relationships

It gives an entrepreneur the chance to meet key people across many industries and connect with other businesses.

Opportunities

In the pursuit of new business ventures, networking can lead to the identification of new business opportunities and the establishment of new partnerships.

Social skills

Networking regularly can help an entrepreneur develop social skills, which will benefit future interactions with clients.

Business profile

The purpose of networking is to raise the profile of a business by establishing more contacts and by contributing to business networks regularly.

New customers

An entrepreneur may discover new customers by networking, either by asking other network members for recommendations or by networking with them.

The solution for entrepreneurs looking to network?

The Eazi-Business Marketing Hub can help an entrepreneur looking to use business networking, by providing:

Elevator pitches

If an entrepreneur is ready to attend their first business networking event, they can download the highly effective 2 minute pitch. This powerful introduction will enable someone to highlight the problems businesses are facing and the benefits of the Eazi-Business technology solutions.

Presentations

An entrepreneur can Access a 10 minute presentation that can be delivered at a networking event. This is the perfect opportunity to illustrate how the service a business provides can help a customer or client.

Follow-up strategies

Follow up with prospects after a meeting with emails, brochures and messages on social media. Download the Eazi-Business comprehensive content pack and start turning connections into customers with just a few clicks.

With the help of the Eazi-Business Marketing Hub, entrepreneurs will be able to increase sales with professionally created marketing collateral.

MAJOR RELEASE! Eazi-Business launches new Marketing Hub to accelerate partner revenue.

Tue, 23 Aug 2022 10:43:43 GMT

A marketing hub helps an entrepreneur speed up processes, save time, lower costs, and achieve better return on investment.

Entrepreneurs have to manage many different marketing channels in order to attract new customers. During this process they will need to effectively manage their time and focus while still remaining productive. This can prove difficult and even the most productive entrepreneur can be overwhelmed by the amount of work that is required.

Welcome to the Eazi-Business Marketing Hub!

Great marketing is a blend of strategy, creativity and technology. The new innovative marketing hub is an excellent resource center to aid an entrepreneur in their online marketing and branding efforts. It combines most of the important elements that take a normal business to a highly successful one.

Marketing hubs are more relevant than ever today, with an exponential increase in the amount of content distributed by companies in recent years. There is increasing recognition of the fact that content marketing increases engagement and leads. According to optinmonster.com, 72% of marketers agree .

A marketing hub is a perfect place to store valuable intellectual property is increasingly becoming an essential item in the content marketing toolkit for many entrepreneurs and businesses.

Why would an entrepreneur need a marketing hub?

A marketing hub helps an entrepreneur speed up processes, save time, lower costs, and achieves better ROI.

The benefits of a marketing hub include:

Efficient planning

An entrepreneur can obtain a bird’s eye view of all marketing activities. This benefit makes it a lot easier to gain new perspectives on how to use all available resources.

Cut extra costs

A marketing hub gives entrepreneurs a deeper view of aspects of their business. It also means they won’t need to outsource any work to another individual or company.

Streamlines workflow

It can also enable an entrepreneur to control, and streamline workflows. This will mean they can focus on other aspects of their business.

Brand compliance

A marketing hub centralizes all marketing activities in one location; meaning the output is more consistent in terms of images, fonts, typography, and brand voice. This is great for brand management.

For an entrepreneur trying to maintain brand integrity across their business can be a big headache. With Eazi-Business an entrepreneur can be assured their lives can be made easier with our powerful marketing hub; a one-stop shop for effective marketing collateral.

The Eazi-Business Marketing Hub contains simple step-by-step processes to follow, and includes:

· PowerPoint presentations

· 2 minute pitches to help close a deal

· Social media ads and posts (specifically for Facebook, Linkedin, and Instagram)

· Email marketing campaigns

· Referral marketing materials for email and social media

· And much more!

The marketing Hub covers each of our 5 recommended routes to market that an entrepreneur should be utilising when growing their business, and is going to be an invaluable resource in bringing structure to anyone’s sales approach.

Peter Barker – ‘Eazi-Apps training for partners is first class!’

Tue, 26 Jul 2022 11:33:43 GMT

"We have positive feedback from customers all the time! Our clients are always pleased with the whole process and end result."

Before becoming a successful Eazi-Apps partner, Peter Barker was an experienced businessman. He told us that “I have been running my own businesses for over 20 years so the business side of things was pretty straightforward but the expertise the Eazi-Apps team provided on the tech front made the journey really straight-forward.”

Peter goes on to tell us about his search for the perfect franchise opportunity, saying “I looked at a few different options as part of my own due diligence and chose Eazi-Apps based on their tech platform and the people who all seemed really knowledgeable, helpful and focused to help partners grow.”

When asked about the training he received from Eazi-Apps, Peter responded with “It was first class - as mentioned I looked at a few options when researching potential companies to partner with and Eazi-Apps was top on all fronts. Eazi-Apps ran a two day training programme for our team which provided us with everything we needed to hit the ground running.”

When asked about ongoing support that he received from Eazi-Apps, Peter said that weekly online partner sessions were invaluable and gave him advice to grow his business. He went on to say that “the huge array of helpful resources and training information really does do a lot of the initial 'heavy lifting' to help get people moving.”

Peter went on to explain how happy his clients have been with the service he can provide them, thanks to Eazi-Apps, saying “We have positive feedback from customers all the time! Our clients are always pleased with the whole process and end result. We keep them up to date as we work on providing their App or website solution and the feedback has always been good. And what's great is that if we don't know the answer to a specific question the Eazi-Apps team will generally have the answers to help!”

Lastly, when asked about if he would recommend the Eazi-Apps service to other entrepreneurs, Peter said “Just do it - it's a big step but the support, resources and Eazi-Apps team will make the journey straight-forward and enjoyable too.”

Coming from a business background like Peter is great, but not essential. Full training is given and ongoing support provided. Eazi-Apps can help local entrepreneurs achieve high levels of revenue and build apps/websites without technical experience. It has never been more important for businesses to have an effective strategy in order to survive and make sales.

If you are an entrepreneur looking to help local businesses thrive, we can help you make the informed decisions with the correct plan to match your goals. Please contact us for additional information.

Why is user experience in mobile apps important for a business?

Tue, 12 Jul 2022 12:48:09 GMT

With the advancement of smartphones and the rising popularity of mobile apps, it has become essential for any business to be mobile ready. In 2021, mobile devices were responsible for almost half of the internet traffic around the globe.

What is user experience (UX)?

User Experience refers to the feelings users have when interacting with a product or service. Mobile apps should be functional, easy to use, and accessible. Changing the contrast of colours, the fluidity of animations, or even how the app feels can make a significantly different experience. For example in a study, 90% of users reported that poor performance was the core reason why they stopped using an app.

Defining how a mobile app operates and serves the needs of users is part of creating UX. For a business to turn users into loyal customers, the UX must be simple, comfortable, and user-friendly.

Benefits of User Experience in Mobile Apps

UX offers numerous advantages for a business, including:

Attracts Users - You only have a few seconds to have an impact on consumers when they launch a business app. A business will not be able to keep them using their app unless the design is appealing. Engagement is the next important thing to consider. Users will continue to use the app if they find it interesting.

Get featured in the app store - What determines whether an app is good or bad is the number of users who like it. A mobile app can get to the top of the rankings, thanks to positive customer reviews and ratings. A business must make sure they provide users with a superb UX. Getting an app at the top of the list will instantly attract more users.

Improved ROI - A well-designed app provides engaging content and easy navigation, ensuring that a business is providing customers with satisfactory service. A satisfied consumer is more likely to promote a business app to others. In turn, this increases a business's return on investment.

App UX design boosts your brand - When a business invests in outstanding UX design, consumers will be happier. Consumers who feel good about a company are more likely to stick with it. An app can be improved by the positive feedback received. A positive relationship between a business and a consumer will help increase the value and credibility of a brand.

Time and cost - A mobile app will be easier to use if a business invests in great UX design. Businesses will save time and money if they choose a quality product that doesn't need regular updates.

The importance of UX in mobile marketing and app design for a business has become more important than ever.

A business can have more control and can engage with more customers thanks to mobile apps. As the need for mobile apps is high in demand, it’s expected that the upcoming wide scale adoption of mobile apps will replace the desktop and web versions of ecommerce stores.

Eazi-Apps can help local entrepreneurs achieve high levels of revenue and build apps without technical experience. With premade templates and themes available for businesses such as barber shops, beauty centres, cleaning services, clubs, festivals and many more. We also have numerous layouts possible, for whichever design a business requires. There are calendar features for a business to create an event for their customers and an appointment feature to allow customers to book in an allotted time for services i.e. barber shop. There are also fantastic commerce features for a business such as a restaurant.

It has never been more important for businesses to have an effective strategy in order to survive and make sales. Contact us to find out more about our award-winning mobile app business opportunity.

Tech roundup: New report on how many downloads needed to get to top of App store

Tue, 21 Jun 2022 13:04:44 GMT

Due to new parameters the app store has set on their algorithm, a business or individual will need to do several things to be successful.

A new analysis shows how many downloads you need to reach the top of the app store rankings; this is great news for anyone who has ever dreamed of reaching the top!

Due to new parameters the app store has set on their algorithm, a business or individual will need to do several things to be successful.

What is the report about?

According to new data from Sensor Tower , the number of downloads needed for an app to break into the No. 1 position on Apple’s iPhone App Store in the U.S. has climbed by 37% since 2019. It is now estimated that an app requires approximately 156,000 downloads on a given day to hit the top spot, up from 114,000 daily downloads back in 2019.

It is simply not enough to rely on download volume solely when trying to get to the top of the app store chart. This is in part due to the number of different factors Apple considers when ranking mobile apps, in effect making it more difficult.

According to TechCrunch “It is said to consider numerous factors like velocity, app usage, quantity of new users and more. However, downloads are still an important factor, and an interesting one to investigate, given the lack of information about how Apple's App Store ranks work.”

What can you do to get further up the app store chart?

Here’s what else Apptopia thinks it takes currently:

App usage
Velocity of downloads/engagement
App store rating
User review volume
Keyword relevancy
Uninstalls

The company delved further into star rankings:

To get an understanding of the impact ratings have on store rank, we pulled a 60 day sample size in 2021 of the top 200 ranked apps in the United States for the iOS App Store and the Google Play Store, along with their respective star ratings.

In our 200 app sample on iOS, we found there to be an average of 192.5 apps rated 4 stars and above. This is the overwhelming majority (96%) and so we can conclude that it matters to be a highly rated app to be consistently ranked as a top 200 app overall. Doing the same thing for Google Play, the average was 138.2 and so it appears ratings have less of an impact on rank, but still, the majority (69%) of the top 200 are rated at 4 stars and above.

But there can be a hidden issue with this sudden popularity.

When an app experiences a surge in downloads, and shoots to the top, we usually see an uptick in negative reviews because more users = more bugs found for apps that have been unable to be heavily tested.

Conclusion

With the additional factors such as keyword relevancy and app store rating, it has never been more important to be aware of technological changes which may affect how an app appears in the app store.

A business can have more control and can engage with more customers thanks to mobile apps. With more people turning to mobile apps to interact with brands, a businesses’ mobile presence has become a necessity. Mobile apps help boost sales, provide a better customer experience and enable businesses to get ahead of the competition. It is the perfect time for an entrepreneur to start their journey providing powerful mobile apps to a business. If you’re not sure how or where to start, we’re here to help. Eazi-Apps can help entrepreneurs achieve high levels of revenue and build apps without technical experience.

Dominic Potts – The exciting journey from IT professional to Eazi-Business superstar

Tue, 31 May 2022 08:17:35 GMT

"The applications, the initial training, the training academy and on-going support create an excellent basis for someone wanting to start their own business."

Prior to becoming an Eazi-Business partner in March 2020, Dominic was an IT Services director for a leading Satellite Communications company. He explained: “My role had been made redundant and that gave me a great opportunity to rethink what I wanted from life and how I wanted to work.” This life changing event was influential for Dominic, and caused him to search for the perfect business opportunity for his new found outlook on life.

When asked if the Eazi-Business opportunity was good for anyone without experience, Dominic responded with: “Definitely, the applications, the initial training, the training academy and on-going support create an excellent basis for someone wanting to start their own business. But like anything your success will depend greatly on the effort you put in.”

He went on to explain the advantages of the award-winning training, support and technology Eazi-Business provides, saying: “The initial training course was very good. My training was pre-pandemic and I was glad I made the trip to Leicester and attended the training on site. The training gave me a good foundation to start building sites and apps. I had the confidence to get home and start “playing”. Whilst the training was excellent the ongoing support is what really makes the difference. The support team really know the applications and if you get stuck, they’re there ready to help you.

The technology to build sites, apps and delivering SEO for clients is very good. The site builder has an easy entry level, as does the App builder. However, like any tool the more you use it and understand its capabilities, the more proficient and skilful you become and you end up creating stunning websites, amazing apps and can achieve noticeable improvements for your clients’ search rankings with SEO. The other point worth noting is this technology is continually being developed and new features added.”

When asked about an example of one of his own happy clients, he said “Yes, I’ve a client who I built a new website for. The quality and professional nature of this new site over their old “homemade” site increased click throughs and they directly attribute this to the growth and success of their business.”

Finally, Dominic went on to talk about how Eazi-Business helped to grow his business and whether he would recommend the service to others: “The Eazi-Business team were there and helped me get through that hurdle. The training courses on the Academy have helped me with networking and sales. The support team really are the stars of Eazi-Business. They’ve worked with me on client requirements and to provide solutions to design challenges.

Anyone looking to join should talk to Eazi-Business and to partners. They should make a proper business plan and understand that Eazi-Business makes starting a business quicker and simpler. It’s still a business and will require sweat and determination to make it succeed.”

Coming from a technology background like Dominic is great, but not essential. You can launch a profitable website, SEO, mobile app business and discover our award winning 'business-in-a-box' solution. Full training is given and ongoing support provided so as long as you have the desire to succeed, Eazi-Business is the perfect choice for entrepreneurs.

Barbara Pilgrim – From graphic designer to successful Eazi-Apps partner

Tue, 24 May 2022 12:35:20 GMT

"I see it as an exciting new marketing channel, which gives businesses the opportunity to connect with their customers in a different way."

Prior to becoming an Eazi-Apps partner in 2014, Barbara was a graphic designer and marketer. She explained: “I was self-employed and decided I needed to add something to the service I offered, but I didn’t want to start something from scratch. I found Eazi-Apps and they fitted really well with what I was doing.”

She went on to say: “If I’m offering to help businesses with mobile apps, I can also offer support afterwards, which includes marketing collateral. The nice thing about Eazi-Apps is that it is a tried and tested, developed platform, which meant that I could design and develop apps. I couldn’t build an app due to not being a developer; Eazi-Apps were the perfect choice.

The training I received from Eazi-Apps was very professional and friendly. They showed me how to use the platform and the sales and marketing side of it all. It gave me a lot of confidence and I couldn’t wait to begin to find my first clients. I still love using the platform and it continues to evolve over the years. It is user friendly; the support from the Eazi-Apps technical team is very good too.”

Barbara recently created a progressive web app for a client who wanted an app that his sales team could do a presentation on. Barbara proceeded to build the app in a short amount of time due to the award-winning Eazi-Apps platform. Barbara highlights that the client came away from the experience very happy with the quick and professional service.

When asked about how easy it was to sell the idea of a mobile app to a business, Barbara states that: “when you discuss designing and building apps with businesses it generates a lot of interest. It helps you to strike up a conversation about how it can help them.

I see it as an exciting new marketing channel, which gives businesses the opportunity to connect with their customers in a different way. I always say that mobile apps are a marketing and communication tool that helps to engage customers and to encourage repeat business. Because the apps are built on a platform, it is much quicker, easier and cost effective than if they are built by a developer. It is ideal for small to medium sized businesses to compete against larger companies. Businesses need a quick solution which is why Eazi-Apps are the perfect choice.”

Coming from a background of graphic design or marketing like Barbara is great, but not essential. With more people turning to mobile apps to interact with brands, a businesses’ mobile presence has become a necessity. Mobile apps help boost sales, provide a better customer experience and enable businesses to get ahead of the competition.

It is the perfect time for an entrepreneur to start their journey providing powerful mobile apps to a business. Eazi-Apps can help entrepreneurs achieve high levels of revenue and build apps without technical experience. It has never been more important for businesses to have an effective strategy in order to survive and make sales.

Mobile websites vs mobile apps: The best advantages of both for a local business

Mon, 16 May 2022 09:20:33 GMT

As mobile use continues to grow worldwide, the “app vs web” question will remain a very real consideration for a business seeking to establish a mobile presence.

Mobile websites are similar to traditional websites in that they are comprised of browser-based HTML pages that link together and are accessed via the Internet. An obvious difference between a mobile website and a standard website is that it is designed for handheld displays and touch-screens. The concept of responsive web design is becoming the new standard for building websites that are not only mobile-friendly, but also can scale to any sized device, including tablets and handheld smartphones.

As with any website, mobile websites/responsive sites can display text content, data, images, and videos. They can also access mobile-specific features such as click-to-call or location-based mapping.

Rather than being rendered in a browser, apps are downloaded and installed on your mobile device. Apps can be found and downloaded via device-specific portals such as Apple's App Store or Google's Play Store. Depending on the app, content and data may be pulled from the Internet, such as a website, or downloaded, so that it can be accessed without an Internet connection.

The advantages of a mobile website include:

Immediately available - A mobile website is instantly accessible to users via a browser across a range of devices. Apps on the other hand require the user to first download and install the app from an app marketplace before the content or application can be viewed.

Can be found more easily - Mobile websites are much easier for users to find because their pages can be displayed in search results and listed in industry-specific directories, making it easy for visitors to find a business. In contrast, the visibility of apps is largely restricted to manufacturer app stores.

Customer acquisition tool - The mobile website is considered to be a “customer acquisition” tool as it provides the user with a mobile experience. The majority of mobile users will find a business’s details via a search engine or links to the business’s website as opposed to directly typing in the web address into their mobile phone browser. Therefore all of this mobile traffic that a business generates can be harnessed with their mobile website.

Whereas the advantages of Mobile apps are:

Regular Usage/Personalization – If your target users are going to be using your app in a personalized fashion on a regular basis then a native app provides a great way to do that that is easily accessible in almost all scenarios.

Push Notifications - An inherent capability of apps is the ability to send push notifications to users who have the app installed on their device, giving app publishers or business the ability to send messages to users directly. Also interesting to note is that many browsers now allow web-based push notifications, allowing website owners to similarly send notifications to visitors who opt-in on both desktop and compatible mobile devices.

Customer retention - the mobile app has long been considered a “customer retention” tool as it aims to reward and retain customers for the long term. The mobile app is very much targeted at a business’s existing customers, those customers that have already interacted with the business in the past and have built up an association with the business. Since the mobile app is focused on giving the customer an interactive experience, it aids the process of building a strong relationship between the business and the customer.

As mobile use continues to grow worldwide, the “app vs web” question will remain a very real consideration for a business seeking to establish a mobile presence. It's also important to remember that a mobile/responsive website and a native app are not necessarily mutually exclusive. Many businesses have both a mobile-friendly public website for their general web presence, as well as a downloadable native app to accommodate more specific requirements. In the end, it's all about choosing the right tool for the job.

With Eazi-Business an entrepreneur can deliver powerful mobile friendly websites that have an array of features, which include:

· Popup messages to promote sales, encourage email sign ups and personalise a website for specific users.

· Click to call and email options for easy communication with customers. Plus contact forms that have multiple layout and style options.

· Custom HTML which is great for third-party integrations or adding custom code.

Furthermore, an entrepreneur can also choose to deliver mobile apps, which come with fantastic features, such as:

· Advanced analytics which can help a business to understand the journey their customers take.

· Push notifications to target customers based on their interests.

· Social media integrations to enable customers to keep up to date and in contact with a business.

A business can have more control and can engage with more customers thanks to mobile apps. Website design should also be an important part of any businesses digital marketing strategy , as it is one of the best marketing and sales tools .

Eazi-Business can help local entrepreneurs achieve high levels of revenue and build apps/websites without technical experience. It has never been more important for businesses to have an effective strategy in order to survive and make sales.

The importance of an online learning academy for entrepreneurs

Mon, 09 May 2022 14:51:44 GMT

In addition to traditional classroom offerings, entrepreneurs now also have web-based education options that have been greatly enhanced.

The field of entrepreneurship has long been divided as to whether individuals are born entrepreneurs or if they can become one. It is true that some people are gifted with traits or skills that are generally associated with entrepreneurs. However, it is also true that these entrepreneurial skills and competencies can be developed in particular through education. Entrepreneurial education opportunities have literally exploded in recent years. In addition to traditional classroom offerings, entrepreneurs now also have web-based education options that have been greatly enhanced.

A learning academy will enable an entrepreneur to learn the skills necessary to create a thriving online business. The key benefits of an online learning academy include:

Quick and flexible learning - Research has shown that people who learn online achieve the same, and often, better results in about half of the time in-classroom learning takes. This means if someone is struggling in a regular classroom, supplementing the education with help, lessons and even tutoring online can help them exceed in the subject.

Become motivated and engaged - Online learning courses can be targeted to one particular person, rather than an entire group, like in a classroom setting. This focuses on more of what they are able to do and then challenges them to do more, without being overly difficult. While staying on track with online courses will be a bit difficult when balancing it with running an online business , it is more than worth the effort.

Tangible skill building - When people can see how they are progressing while doing an online course they will actually like to do the work. This improved attitude will serve them well, help them learn more and encourage them to keep going. With short, highly focused tutorials, a learner will be enabled with a sense of progress as they work through an online academy. Afterwards, the person undertaking the courses will be able to accomplish tasks such as mobile app building, sales practice, website building and SEO learning.

Higher quality of teaching - Online learning can be targeted at one subject or multiple subjects. Regardless of how much assistance somebody needs, accessing courses online provides them with an expert in that particular field. This mentor or tutor does not have to master all subjects, like traditional teachers, which means there can be a true expert on each subject offered. This increases the abilities of the teachers or tutors and helps ensure the person gets the education they need to fully grasp the subject. With courses built by industry experts and unlimited support from a team of specialists, an entrepreneur will excel with their online business journey.

With the help of our incredibly innovative and updated learning academy, we can help provide an entrepreneur with the resources to operate a successful business. The new version of the Eazi-Business academy is lightning fast, allowing entrepreneurs the opportunity to navigate through their favourite courses quicker than ever before. These carefully constructed courses can be taken at leisure or through guidance from Eazi-Business instructors. An entrepreneur will also have the benefit of revisiting difficult courses or simply to refresh their knowledge if required. The Eazi-Business support team are also on hand to help every step of the way.

How do you provide mobile apps to a business without any experience?

Mon, 09 May 2022 09:04:19 GMT

There are millions of courses online, but what really works to become a successful mobile app developer?

The mobile app industry is vast and is only expected to grow in the coming years. As consumer behaviour continues to evolve, more and more businesses adapt their strategy to earn customer satisfaction. With the increased public usage of smartphones and ecommerce, it is vital for a business to have a mobile app. A mobile app is essential for running a business successfully within the modern economy.

With this growth, the demand for mobile app developers is increasing exponentially. There are millions of courses online, but what really works to become a successful mobile app developer? The answer is a proven and award-winning platform that makes complex programming easy, and practical for anyone.

An online platform that allows an entrepreneur to provide functional and effective mobile apps is perfect for anyone without experience. It would free up the time needed to learn coding, and instead enable an entrepreneur to start selling to local businesses straightaway.

If a local business requires a mobile app an entrepreneur should ask themselves the following questions:

· How can I help them achieve success?

· What can I offer which is unique to their business?

Knowing your target audience is vital for success. However, doing this right isn’t easy. Searching for local businesses in need of a mobile app would be a good start. There are many ways you can identify your target audience when launching a new mobile app business. The most popular methods are:

· Networking

· Word of mouth

· Social Media

If you need cutting edge technology in your app that harnesses the power of a mobile device, then building it yourself might prove difficult. It can take years of experience to know how to leverage all of the power a mobile device has to offer. The perfect answer to this is a platform that is ready made and enables an entrepreneur without experience to earn high revenue. The Eazi-Apps platform enables an entrepreneur to simultaneously design, build and manage a beautiful iPhone, iPad, Android and PWA for a business.

With more people turning to mobile apps to interact with brands, a businesses’ mobile presence has become a necessity. Mobile apps help boost sales, provide a better customer experience and enable businesses to get ahead of the competition. It is the perfect time for an entrepreneur to start their journey providing powerful mobile apps to a business. If you’re not sure how or where to start, we’re here to help. Eazi-Apps can help entrepreneurs achieve high levels of revenue and build apps without technical experience. It has never been more important for businesses to have an effective strategy in order to survive and make sales.

What you need to become a successful web design franchise owner

Tue, 19 Apr 2022 10:16:03 GMT

A successful web design franchise owner will focus on the specific technology features that help businesses increase sales

Figuring out how to start a web design business in 2022 can be overwhelming. It requires hard work, persistence, and ambition to be highly successful. With the industry growing at a rapid rate, now is the time to invest in creating a successful business. However, it is a competitive industry so it is important to carefully lay the foundation for your business to avoid scenarios that too many first-time business owners face.

The prospect of launching a flexible web design business is an attractive proposition. This is why many entrepreneurs choose to invest in a web design franchise.

It is often the case that an entrepreneur may be put off of this type of venture, due to lack of knowledge and experience. A successful web design franchise owner will focus on the specific technology features that help businesses increase sales.

Here are several key website design features that will enable a business to get ahead of the competition:

· Responsive websites - When you provide a “responsive” website it means a customer can easily read and navigate a website on a variety of devices. Also, they will generally stay longer on the site and it can help with Google rankings. With the average person using a combination of 3 different screens per day, it is important to optimise a website to give a customer a full omni-channel experience. Smartphones are the most common starting point for an online activity, with a desktop being used for more complex tasks and a tablet for shopping/trip planning.

· Search engine optimisation – SEO is one of the more popular kinds of marketing in terms of generating leads but can be difficult to accomplish effectively. The key to generating more leads for a business via SEO is optimizing a site for search engines. SEO can build trust with a customer which is essential, along with a stunning website and smooth user experience.

· Fast loading websites - A fast website is generally considered to be professional and reliable, which will build immediate trust with a customer. 40% of website visitors will also leave if it takes longer than 3 seconds to load. Amazon has done studies which showed they would lose 1.6 billion dollars if their website slows by just 1 second. This is why website speed is vital for any business.

· Ecommerce – Is one of the fastest growing sectors in the world and customers have come to expect a digital shop from the businesses they love. Even businesses with physical stores find it hugely beneficial to add an e-commerce shop to their sales funnel. Customers can spend less time shopping for what they want. Seeing the product, description and then adding to cart is immensely easy.

Our online business opportunity will enable you to help a business to increase sales and produce the results they expect with stunning and incredibly effective website designs. Eazi-Sites provide everything required to launch a profitable website design franchise. The business opportunity includes world-class technology, training and mentoring and access to expert developers and technical support personnel. Entrepreneurs can also access a huge library of professionally designed marketing resources to fast-track routes to market. Eazi-Sites believe in helping small businesses and giving entrepreneurs access to the fastest growth market in history.

Why an entrepreneur should deliver digital marketing services to a business

Tue, 05 Apr 2022 12:51:33 GMT

Global digital advertising and marketing market will reach $786.2 Billion by 2026

Implementing a digital marketing strategy for a business can be exponentially more expensive than outsourcing to an agency or individual. Using a digital marketing agency will save a business the time and effort in handling monthly salaries, hiring the right candidates, and training employees.

An agency creates flexibility and control for a business. Hiring staff for expansion can be time consuming, also letting staff go can be taxing on a business’s resources. Whereas an agency can be set up within days and any termination dealt with quickly.

Marketing budgets can be tricky to manage, especially as a small to medium sized business, where budgets need to be kept as lean as possible.

Before acquiring the services of a digital marketing agency, a business should consider what it is looking to improve. Do they need help with overhauling content, implementing SEO changes, or redesigning the UX for their website? A business should concentrate on marketing agencies which offer the very high demand solutions that drive the essential growth they require.

A 2021 Global Industry Analysts (GIA) survey estimated the global digital advertising and marketing market will reach $786.2 Billion by 2026, nudged upward in part by the surge in online traffic and shopping that occurred during the pandemic. The opportunity to discover more lucrative job opportunities and to help businesses thrive has never been greater.

The potential customers a business can find online are a much larger group than they would be able to attract locally. Using digital marketing techniques, a business can reach a global audience in a way that’s cost-effective, scalable and measurable.

Some of the key benefits of a digital marketing agency include:

· The ability to interact with your prospects and learn exactly what they are looking for.

· The ability to reach out to anyone and anywhere as there are no geographical boundaries with digital.

· Target the right audience at the right time - personalisation is simpler with digital marketing.

· Communicate with prospects at every stage of the buying process.

· Save money and reach more customers for less.

· Get to know a business’s audience and drive engagement to create brand loyalty.

The marketplace is competitive and while word of mouth and customer recommendations can help drive traffic, customers will struggle to find a business unless they show up in the places they spend time. 4.6 billion people use the internet for many reasons. That’s 60% global internet penetration according to Digital 2021: Global Overview Report.

A digital marketing business opportunity is perfect for delivering highly engaging media content. It is an incredibly viable solution for any business looking for quick growth. Our FullPivot solution will help a business to produce the results they expect. You can increase your earnings by delivering five high demand services such as business communication, search engine optimisation, websites, mobile apps and food ordering systems. Please contact us to find out how you can help businesses stay one step ahead of the competition

The top 3 reasons why app reviews are important for businesses

Mon, 28 Mar 2022 10:13:29 GMT

60% of customers check app ratings before they install an app

Online reviews have become vital for businesses due to their influence on customer buying behaviours. 60% of customers check app ratings before they install an app. By looking at other people’s opinions, they are able to better understand what the app is really like.

The ratings and reviews of apps play a significant role in building online credibility in today's cutting-edge business environment. Regardless of whether someone reviews online takeaway or ecommerce applications, a good rating will help in the growth of any business. Positive app reviews can reduce acquisition costs and increase organic installs. Reviews of the app or business by other users will influence a buyer's decision. In contrast, the negative reviews weaken the buyer’s decision to purchase from a business.

ReviewTrackers, in a report published in 2018 says 94% of customers avoided a business after reading negative reviews online. Moreover, 80% of customers do not interact with a business having a rating lower than 4.0 stars. Apps can help with customer satisfaction by providing a frictionless customer service, convenience, and personalisation. This is important with helping a business to receive the best reviews possible.

The reasons for a business to use mobile app reviews includes:

Reviews Guide Purchasing Behaviour – Looking to others to affirm the making of a smart decision is what’s known as social proof. Apps that display positive social proof are more likely to be downloaded by customers. According to Apptentive, People value the opinions of others when choosing apps. 70% of people read at least one app review before installing the mobile app they want.

Reviews Boost Conversion Rates - Responding to reviews can improve an app’s appeal and discoverability. When replying to user feedback, it demonstrates that a business is listening. If users feel heard, they’ll be more likely to engage in a dialogue about a product. This can increase a business's number of positive reviews and, in turn, lift conversion rates.

Reviews Improve Your Product - The best apps integrate user feedback. Customers want an efficient app experience, so any bugs or lagging will damage a business’s ratings. Gathering reviews and integrating the recommended changes will help a business create an app that inspires loyalty. Attention to detail will also help a business to mitigate the risk of future negative reviews. For example, a business should prioritize any repetitive feedback. This indicates an issue common amongst all users, though only a handful chimed in.

A business must create opportunities for leaving feedback and incentivize this process. If a business treats app reviews as a cornerstone of success, reviews, ranking, and download volume will benefit.

We can give you the opportunity to access a powerful review feature, when you launch a successful mobile app franchise with us. Our review feature can help your mobile app customers get more positive online reviews on autopilot. The app owner can decide which review sites they would like their users to leave positive reviews on. Negative reviews bypass the review sites and are sent directly back to the app owner to take any action. With Eazi-Apps you can work from home, help local businesses profit, earn a repeat income and achieve financial freedom. Eazi-Apps can help local entrepreneurs achieve high levels of revenue and build apps without technical experience. It has never been more important for businesses to have an effective strategy in order to survive and make sales.

Why an online business opportunity can be the best investment you will ever make

Fri, 18 Mar 2022 10:29:01 GMT

Starting a successful online business comes with many challenges

With 8 out of 10 businesses failing within the first 18 months – how can an entrepreneur make sure that their new business will be a success? There are many online business opportunities out there. The key is to find one that will interest you and enable you to achieve success. There are many benefits to starting your own online business from earning additional income to gaining more freedom.

The best business ideas are those that fill a gap and need within the market. Supply a solution to a problem for a demographic of people. Once you have settled on an idea, you will then need to research the market you are looking to enter. This will include competitor research, market research and analysing your target market all before you do anything else.

This research phase is probably the most important part of your journey to selling digital services. It will inform you of where there are opportunities within your market that you can take advantage of above your competitors.

Many people want to start a business but are deterred by the investment required to get it off the ground. An online business will often allow you to eliminate some of the huge costs associated with an offline business. An online business only requires a computer, some investment, and an entrepreneurial spirit.

Depending on the type of online business you choose to set up you can end up having much more flexibility in creating a work schedule that works for you. You can choose what time of the day you want to work, how many hours you want to work and what days of the week you want to work as long as you set your business up in an efficient way. You will be able to focus more on important activities both within and outside of your business if you have more flexibility in your schedule. This will mean being able to make more time for the things that truly matter to you (aside from your business that is).

With an online business selling a service, your income is not simply determined by the number of hours you work. It is by the level of productivity you can produce during the hours you work and the systems you have in place to generate a passive income. Virtually anyone who has something to offer can start this type of business. Whether or not you decide in the end that it’s for you, at least you can build an asset you are proud of and offer a service to others who could benefit from what you have to offer.

The answer is a complete marketing solution, which cuts costs and provides the technology and materials required to be successful. We can offer a transformative and affordable digital agency that provides you with a quick and easy answer to starting an online business . Full Pivot solves any issues in an incredibly comprehensive way and can help any local businesses to not become lost in the shadows of larger ones. This is the perfect opportunity to deliver SEO services, Websites, Mobile Apps and E-Commerce solutions with no previous experience.

Why every online business needs a lightning fast website in 2022

Fri, 11 Mar 2022 13:29:13 GMT

As a result of COVID-19, the economy has changed due to a reliance by consumers on digital platforms

Taking on a digital transformation has been a reality check for many businesses that have been hesitant to do so. However, many businesses have embraced this change in consumer behaviour and have rightly transformed how they operate to provide a complete user experience for their customers.

After COVID, many B2B businesses realized the importance of embracing a digital-first strategy. In order to grow, businesses must strengthen their digital presence and focus on increasing online sales.

By 2025 there are expected to be over 200 million online shoppers. It is important to focus on digital-first marketing not just because it is present where businesses prospects are, but because it prioritizes targeted marketing in a way that traditional marketing does not.

Websites designed well look great and provide the best user experience. BMW, Apple, and Nike don’t throw millions at web design for fun. They know it has a major impact on sales. Many people decide to buy from them based on how their website looks and works.

Understanding the challenges customers face is crucial to creating a great website experience. Because websites are becoming a powerful tool for generating online sales, it is essential for a business to take certain design elements into account, such as loading speeds.

Much like the real world, in the online world first impressions are important. Certain judgments can be made based on factors such as site design, navigation and speed. A fast website is generally considered to be professional and reliable, which will build immediate trust. You must ensure the user experience is excellent or you may not get a second chance with a website visitor. The way a customer regards a business’s website is crucial because it determines whether they like or trust you enough to do business with you.

One of Googles primary missions are to make the internet as speedy as possible, and a slow website will mean a lower ranked position on their search engine. The commercial consequences of this are that businesses may lose out to competitors who are ranked higher. In May 2020, Google made several announcements about measuring overall page experience and using it in its ranking algorithms. And it still considers page speed a significant part of the experience.

Website design should be an important part of any businesses digital marketing strategy , as it is one of the best marketing and sales tools . Doing so will help draw in new leads, keep existing customers, and give an edge over competitors.

Our online business opportunity will enable you to help a business to produce the results they expect with stunning and incredibly effective website designs. Eazi-Sites provide everything required to launch a profitable website development business. The business opportunity includes world-class technology, training and mentoring and access to expert developers and technical support personnel. There are also the benefits of a huge library of professionally designed marketing resources to fast-track routes to market. Eazi-Sites believe in helping small businesses and giving entrepreneurs access to the fastest growth industry in history.

5 easy tips when starting an online business opportunity

Tue, 22 Feb 2022 13:45:39 GMT

The process of starting a business requires thoughtful consideration and careful planning. It can be overwhelming and difficult to come up with a business idea and start a new venture.

There’s a lot that goes into creating an online business—and if you’re new or even an experienced entrepreneur, it can be hard to know where to start.

Here are 5 easy tips when considering starting an online business:

1. It is essential that you understand exactly why you want to start an online business before beginning one. The clearer you are about what exactly you are trying to achieve, the better chance you have of achieving it.

2. In business, naive expectations are often the cause of failure. Perseverance is what separates a successful business from a failed one. The goals you set for yourself based on your experience and business type will be very personal to you.

3. It is important to remember one thing when learning how to start an online business; every business solves a problem. When a problem is solved by a business, the greater your solution becomes.

4. You can’t have a business if you don’t have anything to sell. So before you get started, make sure you put the time, effort, and resources into finding an unparalleled product or service. Your online business is reliant on your ability to effectively sell your product or service—so don’t cut corners. You should also make sure that whatever product or service you’re selling is something your customers are going to be excited to buy.

5. Your branding is what’s going to help you stand out and grab your ideal customer’s attention—so it’s important to take the time to put some serious thought into what kind of brand you’re trying to build. There are a few key design elements you’ll need to launch a successful online business, including website, content, marketing and other branding elements.

There are a lot of things that go into creating a successful online business and only 40% of businesses make it beyond the three-year mark. Our online business opportunity will help you to produce the results a business needs to thrive. The FullPivot solution will enable you to help local businesses with their communication and ensure they have the right message to solve their customers problems. You can also offer a business, strong brand identity services (SEO, mobile apps etc), to ensure they attract and retain the customers needed to increase their growth. We provide you with all the necessary tools and training to help local businesses.

Increase your own earnings by delivering five high demand services including business communication, search engine optimisation, websites, mobile apps and food ordering systems. Please contact us to find out how you can help businesses stay one step ahead of the competition.

7 incredible ways for a local business to increase revenue

Tue, 08 Feb 2022 11:14:12 GMT

7 proven ways to help grow a local business

A local business can boost its revenue by focusing on their customers, boosting marketing efforts, reviewing pricing strategies, and expanding its market.

Whatever the budget, small business owners can increase profits with a number of strategies. Keeping a balance between long- and short-term goals is critical to increasing revenue and success.

Determine Goals

They must start with a clear strategy that is aligned with their revenue goals. It is crucial to understand how to achieve success and develop a strategy for getting there. At every point of the business, they should define revenue goals.

The activities necessary to accomplish local businesses goals can be determined after they define goals and identify what drives sales and revenue.

Retain customers

Business owners should focus their limited resources on upsells and cross-sells with current customers rather than trying to gain new customers. This is much more effective and cost-efficient since current customers will already be familiar with their products and services, increasing the likelihood they will do business with the business.

Businesses past customers and clients will be more inclined to purchase from them again if they offer special discounts and incentives.

Complimentary Services or Products

When complementary products and services are bundled, sales can rise without incurring additional overhead costs. The sale is still faster and easier for a business, even when it results in a nominal saving for the customer.

Pricing Strategy

A purchase decision is primarily influenced by price. Pricing adjustments should be made to align with revenue goals.

Increasing prices will boost revenues and profitability only when it doesn't negatively affect sales. Comparing the pricing of competitor's products and a business’s own will help position prices in the effectively.

Effective Marketing Strategies

An obvious way to improve sales and boost revenue is through marketing. Analyse data on customer purchases and product preferences. Based on strategic plans, develop targeted promotions to hit specific customers with promotional offers.

There are a variety of marketing strategies and channels a business can use to get their products or services noticed. This includes:

Website
Social media
Email marketing
Content marketing
Traditional marketing through flyers etc

It can also be useful to review and analyse marketing data from previous years to see what strategies and channels work best.

Invigorate Sales Channel

To energize a sales channel, a business will need to generate enthusiasm and a reason to buy. This can be done by introducing vibrant and professional sales collateral that include all of a business’s products and services and convey a sense of urgency, incentivizing sales.

Review Online Presence

It’s vital to review online presence periodically. Review websites and see how they are being viewed on different devices. A business can use analytics to review website traffic and develop plans to improve the customer’s online experience.

Our FullPivot solution will help a business to produce the results they expect. You can increase your earnings by delivering five high demand services such as business communication, search engine optimisation, websites, mobile apps and food ordering systems. Please contact us to find out how you can help businesses stay one step ahead of the competition.

5 easy ways that a mobile app can help businesses in 2022

Wed, 02 Feb 2022 11:11:44 GMT

It’s imperative for any business to quickly adapt with the latest technological developments

The saying ‘out of sight, out of mind’ can be applied to a business who has not invested in a mobile app. Without a mobile app a customer may look elsewhere as they may receive a better experience with a competitor. Mobile apps are not just for larger businesses, it has now become essential for a business of any size to implement an app into their mobile strategy.

For businesses in any industry, both client attraction and customer engagement are important. In order to remain competitive, brands must develop their offering based on the preferences and tastes of existing and prospective customers. It is impossible for brands, large and small, to survive if they fail to identify the changes in buyer behavior. In contrast, companies with specially designed and created apps can identify changes in purchase trends. A business can serve customers in a better way, so that they will come back for repeated usages.

Here are five reasons for a business to have a mobile app in 2022;

Visibility - An effective mobile presence will help a business attract more attention and increase growth. Surveys have shown that adults spend two hours and 51 minutes every day on their phones. It gives any business enough time to grab the attention of their audience using compelling content.

Sales - The role of mobile apps is for a business is to motivate customers to buy their products and services. This becomes evident when a business understands the kind of relationship that modern-day customers have with their smartphones. Mobile apps that are well designed have enabled rapid revenue growth, especially during the eCommerce boom.

Wider audience base - In addition to helping a business build brand awareness, apps also allow connectivity with a broader audience. A business can greatly benefit from apps when it comes to growing and promoting their brand, especially for attracting younger demographics. By reaching out to diverse audiences and creating curiosity about products, services, and special offers, they can reach out to more customers.

Customer Experience – A business can impress their customers with an exceptional user interface, a well-designed UX, and numerous features. Apps are a direct channel of communication; they help a business elevate the level of user-friendliness and customer service they provide. In the areas of loyalty programs and direct promotions, Starbucks leverages third-party platforms to create excellent digital engagement through its mobile app. This allows their customers to order and pay and participate in loyalty programs.

Marketing - Businesses can customize their apps with exclusive offers, direct marketing, in-app messaging, and more. Mobile apps have proven to be far superior to other marketing techniques and technologies in terms of customer retention and brand loyalty. Using mobile apps for marketing purposes can help a business improve customer engagement, generate repeat orders, retain customers, and monetize their presence in the virtual world.

Eazi-Apps can help local entrepreneurs achieve high levels of revenue and build apps without technical experience. It has never been more important for businesses to have an effective strategy in order to survive and make sales.

Why a business needs a scalable digital marketing strategy

Thu, 27 Jan 2022 11:57:00 GMT

The importance of scalability for businesses

Scalability is a term that is mentioned a lot in a business context. There is more to the word than meets the eye though. It can be said that versatility and flexibility are also key in explaining scalability in a business growth environment. To scale means a business is able to take on increased workload in a cost-effective manner and meet demands without overstretching. It also means being secured in the fact that a business can handle the extra work and customers.

Despite having the opportunity of a far greater and concerted reach; most companies lose out on taking advantage of their social handles. As a business grows, it’s important to scale not only the technology but also their marketing efforts.

In a typical work setting a company would need to hire new staff to meet the demand for growth. A digital marketing agency is more suited for growth as it cuts out any additional resources needed. It is not necessary to then expand a marketing department or place any constraints on current marketing resources.

There are constantly emerging marketing platforms and customer acquisition channels that companies need to leverage in order to grow at a far higher rate. To reach today’s connected customer, companies need to craft integrated marketing growth strategies and content that keep people engaged.

As consumer dependency on search engines continues to increase, leading brands are committing more resources to creating content for potential customers to find.

According to thecontentstandard.com ;

· 115 billion average global monthly searches on google alone

· Around 11 online sources a customer consults before making a purchasing decision

· 85% of the time a customer’s digital journey starts with a search online

The transition from a medium to a larger sized business comes with growing pains and can seem impossible. The answer is a complete marketing solution which cuts costs and provides the technology and materials needed to become successful. Full Pivot solves any issues in an incredibly comprehensive way and can help any local businesses to not become lost in the shadows of larger ones. This is the perfect opportunity to deliver SEO services, Websites, Mobile Apps and E-Commerce solutions with no previous experience.

Please contact us to find out how you can help businesses stay one step ahead of the competition.

Membership programs and the future of business

Wed, 12 Jan 2022 09:06:53 GMT

Membership programs can benefit both a business and customer

Humans have a strong desire for the sense of "belonging" to something. By creating a membership program, businesses are able to capitalise on one of the psychological needs that humans have.

For a business to obtain this benefit, they will need to devise a membership program that makes customers feel special, engages them and sets them apart from competitors. Providing such a service makes customers more likely to sign up and stay loyal to your company.

There are numerous benefits that a membership program brings to a business;

Membership programs will decrease the number of defecting customers since they fulfill the basic human need to belong to an organization.

In addition to selling products and services, membership renewal fees can provide a steady stream of revenue.

Helps businesses sell its full suite of services without much effort. Membership programs are commonly used to sell slow moving or less desirable products and services by including them in membership packages. This makes them more likely to be used and taken advantage of by customers at the same time and adds value to a membership program.

A membership program can be improved by including special benefits or upgrades to encourage members. Customers will then refer friends and family so that the membership program becomes in their best interest.

Multilevel membership programs help businesses grow by encouraging and enticing existing customers to upgrade to higher membership levels and spend more money.

The more engaged your customers are with your brand, the more likely they will spend more money with you. Gallup has found that a fully engaged customer brings in 23% more revenue than an average customer. Also, it costs five times more to acquire a new customer than to retain a current one. Loyal customers can help you gain new customers.

Another benefit of using membership for a business is that it can help to earn more revenue. This goes hand in hand with customer loyalty. In addition to increase revenue, loyal customers spend more. 57% of consumers say that they spend more on brands they're loyal to. An example that supports this statement is Amazon. They run a very successful membership program, Amazon Prime. In 2018, the average Amazon Prime member spent $800 more than non-members. While every membership program might not have the same impact as Amazon Prime, there's no doubt it will help boost revenue for business.

Every business can profit from putting together some form of a membership program and enjoy some of these very powerful benefits they provide to the business.

Eazi-Apps are a company that will help local entrepreneurs achieve high levels of revenue and build apps without technical experience. It has never been more important for businesses to have an effective strategy in order to survive and make sales.

Creating value for a business through digital transformation

Wed, 22 Dec 2021 08:38:32 GMT

Re-imagining of a business through digital transformation

We are experiencing an era of digital transformation and there hardly seems to be a single aspect of life that has not been touched. Traditionally, digital transformation denotes the use of internet technology for a more efficient and effective means of generating economic value. In a broader sense, it refers to the changes that new technology has on the whole; on how we operate, interact, and configure, and how revenue is created within a business context.

For the commercial engagement of customers, the digital transformation brings;

Greater transparency
New customer benefits such as new products and services
Greater convenience
More choices

The digital transformation is the result of rapid technological advancement and impact on essential business functions and processes. In business, the digital transformation creates higher efficiency and opportunities to create new value for businesses.

When a business understands the basics of digital transformation, it must ask what, how, and why? What businesses functions should be digitized, how will a business accomplish that goal, and why should a business do it? They should also consider whether these functions work just as well without fancy new tech? Or will a business genuinely be boosted in terms of revenue?

Identifying digital transformation and the needs of a business marks a great beginning for creating a formal business strategy to address the matter. In this stage, a business also needs to think about whether they should cut cost or increase revenue.

There is no doubt that we are living in turbulent times, but those businesses who are willing to take some risk and who understand the basic principles of digital change and the impact of technologies will see a bright future. It has become essential for businesses to reinvent and transform themselves permanently in order to survive and thrive.

Businesses need your help. Our FullPivot business opportunity can fasttrack you into this huge growth market. You can increase your earnings by delivering five high demand services such as;

Business communication - This course within our digital academy is a unique selling-point for FullPivot partners as they can help their customers clarify their online message to increase sales.

Search engine optimisation - Provide SEO services to local business helping to acquire new customers online, boost their visibility and climb their way up the Google rankings.

Websites – Develop lightning-speed websites to help businesses continue trading. This platform has some seriously impressive revenue generating features such as E-Commerce and intelligent marketing.

Mobile apps - Apps have been in extremely high demand throughout the past year and a half and SME’s are in desperate need for apps to retain customer attention and compete with larger businesses.

Food ordering systems - This solution has proved extremely beneficial for local business owners that run restaurants, shops and cafes. They can finally run their own food-ordering system with no financial limitations.

Please contact us to find out how you can help businesses stay one step ahead of the competition.

Why good web design is important for e-commerce businesses

Thu, 09 Dec 2021 08:32:17 GMT

Understanding the importance of good web design

Good web design is one of the most effective tools for an e-commerce business. The company logo, website appearance and usability when designed professionally will improve a customer’s experience.

A poorly designed website can even affect the customer’s journey and can cause mistrust with a business. A customer will associate the quality of the website with whatever service or product the business provides.

According to Standford.edu ;

· 75% of people base the credibility of a business on how their website looks

· 94% of people say web design is the reason they mistrust a website

· First impressions are also 94% design-related

· It takes about 50 milliseconds for visitors to form an opinion on a website

A poor design will affect both traffic and sales, often causing businesses to question why their e-commerce store isn’t converting. The website maybe giving off the wrong impression and leading to confused customers, high bounce rates, and an unsuccessful digital presence.

There are certain design features that should be included on a business’s website, these include;

Cohesive colours and fonts – The use of both colour and font style will reflect on an entire business. The colour palette should consistent and complement each other. The font should be readable and again be consistent.

Simple navigation – A businesses website navigation structure should allow someone to land on any page on the site and find what they need within 3 clicks. Give them reasons to click on links by inspiring curiosity and enticing them with great offers.

Infographics - these make complex information eye-catching, understandable and easily digestible. Having a visually impactful way to display statistics can make a website stand out from the crowd.

Studies show that 96% of site visitors are not ready to buy. This means your website must lead your audience closer to the sale through its content and user experience. It takes exceptional design and smooth navigation to keep your site visitors engaged.

Our Eazi-Sites solution will help a business to produce the results they expect with stunning and incredibly effective website designs. Eazi-Sites provide everything required to launch a profitable website development business. The business opportunity includes world-class technology, training and mentoring and access to expert developers and technical support personnel. There are also the benefits of a huge library of professionally designed marketing resources to fast-track routes to market. Eazi-Sites believe in helping small business and giving entrepreneurs access to the fastest growth industry in history.

3 easy ways to grow a local business with digital marketing

Thu, 02 Dec 2021 10:31:34 GMT

Make a local business thrive with digital marketing

Digital marketing is as important to smaller businesses as it is for much larger companies. With online shopping becoming increasingly prominent it becomes essential for local businesses to embrace digital marketing. More than 97% of users searched for local businesses on Google in 2021, meaning it is vital for businesses to focus on their digital marketing in order to display high up on search engines.

A digital marketing plan will help you choose the correct approach for businesses goals. Whether your goal is to build a brand, improve customer relationships, or increase website traffic, you should be clear on your goals and devise a plan that focuses on your objective.

These are the 3 ways in which digital marketing can help local businesses;

1. Improve customer retention with social media

Social media is important for a business of any size as it can improve retention and according to Bain & Company, increasing customer retention by just 5% leads to an increase in profits by 25%-90%. It gives social media the opportunity to create long lasting relationships with customers. These relationships are beneficial for a business as it can help with customer loyalty and retention. It is vital for a business to create the correct kind of content and style with their marketing, in order to make sure a customer continues to engage with what the business has to offer.

2. A fully optimised business website

A businesses website will help visitors know about a business and engage with them. Since most of the visitors use mobile to search for stores or other local businesses, making the website mobile-friendly is vital.

A business website should focus on the following key attributes;

· The website messaging should offer value to a customer and be clear, concise, and persuasive.

· Should display correctly on mobile, desktop and tablet

· The website shouldn’t take too long to load

· A clean and professional design is advised

· SEO techniques to ensure the website is found on the search engines

3. Make use of mobile app technology

People use mobile technology to search for products and services, communicate with friends, and more. With the increasing importance of mobile devices in our lives, businesses have developed strategies to use mobile technology in order to build and maintain relationships with customers and potential clients. Mobile apps have created a new market for retailers. Customers can now, easily, give their feedback about products and services. These interactive methods help to maintain a communication channel with customers improving a business’s service.

Employing a team of marketing experts can be time consuming and expensive. Our FullPivot solution will help a business to produce the results they expect. You can increase your earnings by delivering five high demand services such as business communication, search engine optimisation, websites,

What can SEO do to improve customer experience in 2021?

Tue, 23 Nov 2021 15:31:39 GMT

SEO can be a compelling customer acquisition tool

Within the digital landscape it has become natural for companies to provide a complete experience for customers. With easier access to products and services, technology has made it incredibly accessible for the consumer to find and purchase from a business. This means it is imperative for businesses to provide consumers with everything they need, as the level of service is becoming the difference between brands. Businesses will need a customer-centric approach to obtain the trust needed for customer loyalty.

With a high percentage of consumers beginning their search for products online, it is important for businesses to be seen. This highlights how useful SEO is in terms of a company’s digital strategy and how powerful a tool search engine optimisation truly is. Having a high search ranking is essential for a brand to be visible for consumers.

SEO isn’t just about getting a website seen by a customer; it is also providing them with useful information and a solid experience. According to smartkarrot.com, the following SEO factors impact customer experience;

· Responsive Screen Resolution – means a website can adapt to whatever screen it may be viewed on i.e. desktop, tablet or mobile

· Headers – or H1 tags mean the google algorithm can correctly display what a specific page is about and make it easier to find

· Keyword Stuffing – is when a website uses as many keywords as possible on a page to increase the search engine rankings (this can create a poor user experience and negatively effects SEO)

· Meta Description – is a small description underneath a website that is listed on a search engine

· Readability – can help visitors to a website understand what it is the business provides. It should be clear, direct and to the point.

The customer experience begins by their journey being mapped out and once a business understands their needs the SEO can be aligned to create an overall smoother transaction. Ideally, someone searching for a business wants to find the very best option for their needs. This means that SEO will need to be created for the purpose of aiding the customer experience as closely as possible.

Digital experiences will continue to prosper post-COVID19 and it is imperative businesses act quickly and position their brand at the top of the search results. The pandemic also saw the rise of consumers jumping to digital services due to being at home. Any business that can offer the best experience to new and existing customers will have the advantage of adopting them long after the pandemic is over.

Our innovative Eazi-SEO service will provide the tools necessary to offer the best customer experience. The services included with Eazi-SEO include Strategy and planning, implementation tasks and advanced analytics.

How The Mobile Engagement Loop Can Change Your Business

Tue, 16 Nov 2021 11:02:09 GMT

The rise of mobile and the mobile engagement loop

The surge in popularity of social media, search engines and mobile devices has created a revolution in customer behaviour and businesses have needed to evolve with these trends in order to keep up to date with consumers.

The traditional marketing funnel is a tried and tested method for customer acquisition and conversions. It involves capturing as many leads as possible, then slowly nurturing these prospective leads in each stage of the funnel. The funnel is problematic for businesses who want to be continually dealing with customers, as it does not create strong bonds with them. Due to such vast changes in how customers can search and purchase from their favourite brands, a different marketing model was inevitable.

The mobile engagement loop is perfect for modern consumer behaviour. It recognises that the customer journey involves many different steps in order to gain trust and satisfaction. With the use of apps, responsive websites and many other factors businesses can help attract the customer and provide for them the ideal journey to purchasing and repeat purchasing.

There are 4 steps to the mobile engagement which all businesses need to consider.

Step 1: Onboarding

A first impression in every facet of life is important, and this is no different for the customer and business relationship. When onboarding is done correctly the customer should feel a sense of intrigue and desire to continue the processes of their journey. Welcome messages and discounts codes will set the bar high and impress a customer who may be finding out about a business for the first time.

Step 2: Conversion

Tailored actions made by a business based on a customer’s actions are important to retaining interest. A personalised approach is more direct and shows that a business cares about the customer; they are usually more effective than more generalised messages, the end result then being a customer purchasing a product or service.

Step 3: Retention

It is important to keep any momentum you have gained with a customer by offering the customer content based on their wants and desires. There is a balancing act of pushing too much content and not enough, so it is vital to understand the customer and again tailor their experience in order to keep them interested. According to American Express more than 6 in 10 U.S. consumers say that their go-to channel for simple inquiries is a digital self-serve tool such as a website, mobile app, voice response system or online chat. A smooth experience for a customer will mean they will come back and ultimately be more financially viable for a business.

Step 4: Re-engagement

If a customer loses interest in what a business has to offer then it becomes imperative to attempt to reignite the relationship with them. Delivering promotions, discounts and engaging content via email or other means can help to get the attention of a customer again.

The mobile engagement loop has become an essential part of any businesses approach to customer care and retention. The need to foster the relationship with customers is only going to become more important and the use of services like apps.

How to become a business communications expert

Tue, 09 Nov 2021 14:10:40 GMT

How to become a business communications expert

Communication is one of the most important steps in nurturing a relationship, whether it is between families, friends or in business. If a marriage breaks down due to poor communication, the same can be said with poor communication within a business relationship.

One of the greatest things you can do as a business owner is to grow your professional network. When it comes to communication, it is vital that you develop this skill as you will be liaising with customers. Business communication should focus on building and maintaining relationships between the company and the customer.

You should also express how easy it is to work with you; the last thing a customer will want is to be in a difficult or awkward relationship. It may scare them away from what you have to offer regardless of how great the product or service is.

Great ad copy should influence the actions of a customer resulting in greater sales conversions. A carefully drafted copy should involve the following;

· call attention

· create interest

· invoke desire

· purchase product

Another important feature to have is a call to action or CTA (the next step a marketer would like the customer to take), which are not only important for the company, but also the customer expects and wants to see them. If you have no clear CTA then this may result in confusion for the customer and harm any chance of a sales conversion.

If you are unsure about how to create effective website copy or struggling getting face-to-face meetings with potential customers, relevant training courses are perfect. The team at Eazi-Business have created the perfect course ‘ Become a certified Business Communication expert and generate more sales’ for this purpose. This course is an ideal solution if you are looking at additional ways to generate more sales but feel that you lack marketing skills. It also gives you the framework to then deliver our Eazi-Content service to local businesses.

Our Eazi-Content product will help you to deliver a framework that any business can use to create incredible content, improve sales and drive growth. You can increase your earnings by offering this as a standalone product or as part of a complete Digital Transformation Service which includes SEO services, websites, Mobile Apps and E-Commerce solutions. Eazi-Content also compliments the lightning fast websites that you can deliver through Eazi-Sites.

5 essential platforms to succeed as an entrepreneur in 2022

rebecca@dakotadigital.co.uk (Rebecca Appleton) — Wed, 03 Nov 2021 09:20:05 GMT

To be a successful entrepreneur, you may have to use a number of online platforms to scale and grow.

In 2022, having a great idea and an excellent business plan aren’t the only things that you need to become a successful entrepreneur.

It’s now more important than ever to use a range of online platforms that are designed to help you scale and grow your business--to take it to the next level.

We’ll be taking you through some of the key platforms that any entrepreneur should be using in 2022, and how you can use them in the most effective way.

Social media

Social media is one of the most important platforms you can use to get yourself and your business in front of your potential customers, colleagues and peers.

Whether you use Instagram, Twitter or LinkedIn as your social media platform of choice, it doesn’t matter--as long as you’re online.

The key to success on social media is creating valuable content, consistently to help grow your following.

Online communities for entrepreneurs

When starting your business, it can be incredibly useful to find an online community of fellow entrepreneurs that you can bounce ideas off and market your business to.

There are plenty of online platforms, like Startups of London, Hatch or Startup Grind where you can connect, network and work with like-minded business people.

Newsletter and email platforms

Building up a list of email contacts that you can send newsletters to, like through Mailchimp or Substack is another way to create a close relationship with your customers and build a real community around your business.

Email subscribers are much more engaged than the regular consumer so will be quicker to give feedback, test new functions and make purchases from your business.

Subscription-based monetisation platforms

The subscription economy is booming and has created an alternative source of income for entrepreneurs to reach their customers in new, monetised ways.

Using a platform that helps you to offer your customers a subscription service that compliments your business, like monthly content, monthly deals or monthly products could be the key to succeeding as an entrepreneur.

Organisation platforms

Finally, every entrepreneur should use a mix of online organisation platforms to help organise their business and team for success.

Platforms like Trello , Slack , Google Workspace and Monday.com are all excellent examples of platforms perfect for any entrepreneur.

Search news roundup: October 21

rebecca@dakotadigital.co.uk (Rebecca Appleton) — Wed, 27 Oct 2021 08:09:56 GMT

Search news roundup: October 21

What’s been happening in search, content and social media this month?

Welcome back to our monthly recap of the most significant news and events to emerge from the digital marketing space over the last few weeks. This at-a-glance catch up ensures you always have your finger on the pulse of the most topical developments, ready to feed in to your SEO, web design and content marketing projects or assist with client questions. Read on to get caught up…

Google search results more volatile than ever study confirms

If you’ve been working on SEO campaigns for clients and have been frustrated about just how hit and miss the Google search results are when checking out rankings, this could explain the reason why.

According to research carried out by SEMrush, there has been much more rankings volatility across the board in 2021. SEMrush categorises this as a 68% increase in volatility on desktop results since 2020 and an even higher 85% growth for mobile results.

The data shows that the frequency and intensity of ranking ups and downs has also ratcheted up, meaning you might well have found yourself tearing your hair out much more often when checking ranking reports this year!

There’s more on this data here .

Clarification issued on what ‘lowest quality content’ looks like

Low quality content is something no search marketer aspires too but, it’s often hard to know exactly what sends your creations into the scrap heap. This month Google updated its Search Quality Rater guidelines and has expanded on what makes it flag up content as being of poor quality.

It says low quality content will not have expertise or authority and if the content appears to have been created without “adequate time, effort, expertise, or talent/skill.” A page may also be classed as low content if there isn’t enough content on the page or, if there are distractions such as too many pop up ads.

The full 172-page guidelines can be accessed here .

Infinite scroll rolled out on mobile

The vast majority of English language searches carried out on mobile will now be served up with continuous scroll – which means that search users can simply scroll and scroll, without having to click ‘see more’ at the end of each page of search results.

This is something Google first tested as far back as 2011 so it’s an update that has been in the pipeline for an extended period of time. Some experts believe that this might have an impact on click through rates from search, as it makes it easier for users to carry on scrolling. The upside of this is that if you aren’t ranking on page one, you now have a better shot at picking up search traffic as the user will see you listing more easily. The body content of your post goes here. To edit this text, click on it and delete this default text and start typing your own or paste your own from a different source.

What you really should know about Core Web Vitals in 2021

rebecca@dakotadigital.co.uk (Rebecca Appleton) — Wed, 20 Oct 2021 08:09:36 GMT

Get to grips with Google’s newest ranking factor

You’re keen to deliver great SEO results for your clients in order to grow your SEO business – that means you need to stay up to date with the very latest developments from Google. One of the most significant changes made recently is the addition of Core Web Vitals as a ranking factor.

To help you feel confident that you’re meeting the search engine’s expectations on this front, here’s everything you need to know about Core Web Vitals.

What do Core Web Vitals refer to?

Google describes Core Web Vitals as “a set of metrics related to speed, responsiveness and visual stability, to help site owners measure user experience on the web.” In essence, it’s a measure of the various components that ensure a good user experience. Things like, how quickly a page loads for the user so they aren’t left waiting, whether content stays stable when images are loading and what happens (and how quickly) when a user clicks on a button or other interactive element.

What are the Vitals?

Google’s Web.Dev says the three core web vitals are:

Largest Contentful Paint (LCP) : measures loading performance. To provide a good user experience, LCP should occur within 2.5 seconds of when the page first starts loading.
First Input Delay (FID) : measures interactivity. To provide a good user experience, pages should have a FID of 100 milliseconds or less.
Cumulative Layout Shift (CLS) : measures visual stability. To provide a good user experience, pages should maintain a CLS of 0.1. or less.

How can you test them?

For each of these three Vitals, you should aim to have your client sites performing in the top 25%. Testing for each component can be done through Google’s Web.Dev system. Just go to https://web.dev/measure/ to get started.

Do other factors matter?

Focusing on just Core Web Vitals alone isn’t advisable as these three key areas are considered alongside a series of other metrics that also go into the user experience. Neglecting other areas of that experience can mean that you miss easy opportunities to even better serve website visitors and boost rankings. These include issues which impact what a user can expect when they visit the site from a mobile device. Whether a site uses HTTPS to keep visitors secure and whether ads and pop ups are overly intrusive when a visitor lands on a page, either from a mobile device or from a desktop.

Easy ways to level up your content creation and achieve success

rebecca@dakotadigital.co.uk (Rebecca Appleton) — Wed, 13 Oct 2021 09:01:27 GMT

Accessible strategies to elevate your content performance

Content is one of your greatest marketing assets as an entrepreneur – but we know that it can be a huge challenge to consistently create the type of content that makes a tangible impact with your audience. The kind of content that generates emails, calls, comments, shares and social media likes. Today though, with so many voices shouting to be heard – not to mention the need to juggle other responsibilities such as the day-to-day running of your business – it can be hard to consistently output the kind of content that delivers the results you need.

Try these easy ways to ensure that you’re sharing strong, thought-provoking and useful pieces each time:

1. Use news and current affairs for inspiration

Your audience will naturally be more interested in a piece of content that reflects things they are going through right now. It’s here that keeping your finger on the pulse of news and current affairs can be incredibly helpful as you’ll automatically be better placed to create content that speaks to problems, concerns and challenges that your audience is experiencing right now.

News headlines this month for example have been dominated by supply chain issues. A piece which recognises how this might impact your client’s business along with information as to how your services could help them mitigate those pressures addresses an immediate problem, making interest and engagement much more likely.

2. Create an op-ed piece

As an entrepreneur, you possess a wealth of transferrable skills and knowledge. You’re also an expert in your field, whether that’s SEO, content marketing or app design. An opinion piece sharing your considered thoughts and reflections on a subject related to your operations is insightful, informative and thought-provoking. It’s also unique because it speaks to your own experiences, your observations and expectations. That makes for a much more compelling read than a rehash of something that is already out there.

3. Repurpose older, successful content

There is no marketing rule requiring you to only ever create brand new content. Older content can be successfully brought back to life and used in many different ways with a little effort. Blog posts can be broken down to create a series of social media posts and social graphics for example – you can create images with quotes, facts and stats to share on Stories and on your feed, along with longer posts directing social audiences back to your blog. Your most helpful content pieces can be grouped together and given a new lease of life as an essential guide or free downloadable while pieces that are out of date can be updated with new information and republished.

How to create incredible emails that improve sales conversions

rebecca@dakotadigital.co.uk (Rebecca Appleton) — Wed, 06 Oct 2021 14:25:56 GMT

Email essentials to grow your lead pipeline and increase conversions

Email is a vital tool in any entrepreneur’s sales and marketing kit. It is widely regarded to offer strong rates of return and can be used in myriad ways, making it a super versatile medium whether you’re looking to sell, upsell or retain clients for longer.

That said, our inboxes are besieged with messages on a daily basis, so what’s the secret to crafting emails that really covert?

1. Start with a great design

If you’re emailing your database, you naturally want to do all you can to ensure that the time and effort that goes into your campaign reaps dividends. Even if you have an incredible offer to share or a super helpful piece of content to shout about, your email won’t make an impact if it’s visually unappealing.

A great design shouldn’t be overly complicated, especially considering that many recipients will likely be checking emails on their mobile device. Too many moving parts, such as memes and gifs are distracting and can make your design seem messy and unprofessional. Too little interest and it can be bland. If you’re stuck for inspiration, there are dozens of templates available, organised by purpose and industry on platforms such as Mailchimp and Canva.

2. Check check and check again for spelling and grammar errors

Spelling and grammar errors come off as very unprofessional in formal business communications so be sure that you check, check and check again. You don’t need to a seasoned journalist or novelist to create error-free content. Try a tool such as Grammarly for helpful suggestions and proof reading.

3. Personalise your opening line

Even if your email is going to thousands of people, you want each recipient to feel valued. You can achieve this by personalising the first line so each reader is greeted by name. This is easy to do, with most mail programs offering this as a check-box option.

4. Test subject lines

The subject line is one of the most important components of your email as it’s this that tells the recipient what the message is about (and whether they should take the time to open it). AB testing allows you to send variations of your subject line to a small section of your mailing list. Then, you can choose the one that performed best for your main send.

5. Segment your lists

Not everyone will be right for every email you send. Segmenting your mailing list means you can carefully target your email communications so that each person is only contacted with information and offers meaningful to them and their interests.

How to get the right people to notice your business in 2021

Wed, 29 Sep 2021 14:09:56 GMT

It often takes knowing the right people to get your business off the ground, but how do you find them?

As an entrepreneur, you’ve probably been told a lot about the importance of getting your ideas and work noticed by the ‘right people’.

If you’re just getting started with your business, perhaps in a new sector to any you have worked in before, it can be difficult to not only get your business in front of these people but also find out who these people are.

This can be frustrating when you know these people could make all the difference to your new business. Here are some of our tips to make things easier:

What do you need from this person?

Different situations call for different needs so it’s important to think about who this ‘right person’ is for your business.

Is it someone who has the power to sign off projects and potential collaborations with your business? Is it an expert in your field who has knowledge about an aspect of your business you’re struggling with? Or are you simply trying to find the right customer to engage with?

Find a champion

It can be hard to reach out to people, especially when they’re busy and powerful when you’re complete strangers.

It’s always best to see if there’s anyone in your business network that is a mutual connection that you can use for an introduction. These people are your champions and can make finding the right people, far easier.

Do your homework

To make a connection, you need to understand the person you want to reach out to. What are their interests, business goals etc.?

Knowing this information will make it easier for you to sell your business to them in a way that’s relevant.

Meet the person where they are

You can’t expect the person to come to you, so meet them where you know they will be. If you’re looking for a business connection, you can find them on LinkedIn, at conferences and tradeshows, or by simply booking an appointment at their offices.

If it’s a potential customer, it may be best to get in front of them by being present on social media platforms like Instagram and Twitter.

Be consistent

Remember that sometimes the people we think are right for us, actually aren’t as interested in our business as we thought they’d be—and that’s OK.

Every opportunity can turn into another, so consider what went wrong with this person and why they weren’t a good fit for your business needs, then use that information to identify the next ‘right person’.

Be consistent about reaching out to new people, and don’t give up after the first person who wasn’t able to help as there will always be more.

When you join Eazi-Business, we take out the guesswork when launching your own business. If you want to learn more about getting started, schedule a call with us here .

8 essential email marketing tips to help entrepreneurs thrive

Wed, 22 Sep 2021 12:28:39 GMT

Essential email marketing tips that every business owner should know.

Having a long email list of customers that are interested in what you have to say is a goal for many entrepreneurs.

In order to make this a reality, you must implement an email marketing strategy that encourages users to sign up, open your emails and then take action.

To help kick-start a successful email marketing campaign, we’ve compiled 8 of the best up-to-date tips for excellent results.

Talk like a real person

Your emails are being sent to real people, so make sure you speak like one too.

Emails should be fun and friendly, not boring and corporate.

Talk directly to the customer, use natural language and don’t make it sound too salesey—even if that is the goal of your email campaign.

Add a personal touch

Including a subscribers name in the opening line isn’t going to cut it anymore, instead, you should show the reader that you really understand them.

You can do this through sharing relevant information, specific promotions and discounts, or showing content based on their location or lifestyle.

Send emails at the right time

You want to make sure you’re sending emails at a time when people are likely to want to read them to maximise your open rates.

Generally, the best times to send emails are between 6.00-8.00am and 8.00 pm-12.00 am.

Optimise your emails for mobile

Most people read emails on their phones so consider how your email will be displayed.

Think about how images will load, if your full email will fit the screen, or if the design will be affected by people using dark mode.

Promotions aren’t the key to nurturing relationships

Although you may have something to sell, promotions aren’t always the way to grow your business and foster relationships with customers.

Think of other ways that you can gain loyalty and trust, like sharing business updates, introducing your team, or asking readers for feedback and opinions.

Don’t worry about unsubscribers

Try not to feel too disappointed when you see people unsubscribing from your emails—it happens!

It’s always better to have a smaller list of people who are genuinely interested in you and your business, rather than a long list of people who never even read your emails.

Don’t send an email just for the sake of it

It’s good to keep the attention of your readers, but don’t feel pressured to send emails when you don’t really have anything to say.

If there’s nothing you want to share, don’t force it. If you start emailing irrelevant information, your readers will find it annoying and unsubscribe.

Try A/B testing

Like any strategy, you won’t always get it right straight away. To increase your chances of success, try A/B testing.

The goal of A/B testing is to have 2 different emails with slightly different content, send these out to different groups of people and see which is the most effective.

When you join Eazi-Business we take out the guesswork when launching your own business. If you want to learn more about getting started, schedule a call with us here .

10 Common Mistakes to Avoid When Starting Your Own Business

Tue, 21 Sep 2021 23:00:00 GMT

Starting a new business is not easy. There are a lot of things to consider and decisions to make. It’s also important to avoid investing your hard earned money in a business that does not give you a great return. Small mistakes in the early stages can manifest themselves into bigger problems further down the road.

There are several common and dangerous mistakes to avoid, especially if you are launching your business alone. With a little bit of planning and the wisdom to learn from the advice of others, you can avoid some typical stumbling blocks.

1. Not Planning in Advance

Have you ever heard the saying ‘if you fail to plan, you plan to fail’? It is important that you research your market. You will need to compile a business plan, financial plan and marketing plan. Without these, you will be operating in the dark

2. Lack of a Great Product or Service

Sounds obvious right? The biggest mistake a business owner can make is having a poor product and misinterpreting the market. If you do not do you research and establish demand of your product, your business can end before it even starts.

3. Avoiding New Technology

Technology can provide new opportunities, open up new products/services and help you work more efficiently. Technology can also be intimidating and you may need to invest time to learn and understand how to use it. However an unwillingness to adapt can hurt your business.

4. Not Having a Marketing Strategy

OK let’s assume you have done your homework and you have great product or service. You will still need to take it to market. There are many forms of marketing from traditional advertising to online marketing. You will require a clear and concise strategy before you start.

5. Poor Branding and Marketing

Don’t fall into the trap of representing your company poorly. Your consumers are bombarded with marketing messages every day and you have to stand out from the crowd. You may want to consider getting expert help. This can take significant time and you may fail to establish credibility.

6. Inadequate Business Infrastructure

Unless you are a serial entrepreneur, you will have to think carefully about your infrastructure. This includes how you manage your customers, collect payments and ensure you deliver a great service. This is not an issue when you have a few customers but you do need to have scalability if you are serious about building a great business.

7. Not Knowing Who Your Ideal Customer Is

It is vital that you understand who your ideal customer is. Without knowing this you can’t build a successful marketing campaign. It may be tempting to try a bit of everything but your ad dollars can run out quickly if you are not careful. You need to carry out market research and have a clear route to market.

8. Insufficient Product Knowledge

Do not run the risk of being under-prepared when meeting with potential clients. If you don’t have a clear understanding of your product or a support team around you who can fill in the blanks, your customers will see through you very quickly.

9. Not Making a Commitment

Successful entrepreneurs have many admirable characteristics including drive, ambition, dedication and self-motivation. They are willing to make sacrifices and dedicate their time. Of course no business is without challenges. The key to being a successful business owner is being aware of them and adapting your strategy when required.

10. Doing It All Alone

If you are starting a new business on your own, you will need to be aware of all the pitfalls and how to overcome them. Some of the most successful entrepreneurs have mentors who can help and guide them along a successful path. There are others who have been where you are going. The shortest route is to tap into their knowledge and experience instead of going at it alone.

When you join Eazi-Business we take out the guesswork when launching your own business. Our multi-award winning Business-in-a-Box gives you everything you need to get started! If you are looking to avoid some of the common mistakes people make when starting their own business, schedule to talk to us here . We can show you how we have helped 300+ entrepreneurs worldwide start their successful business and achieve work-life balance.

How many of these content marketing mistakes are you making?

Wed, 15 Sep 2021 08:00:03 GMT

Common errors to avoid to improve your content output

The pressure is often on when it comes to creating content. For many entrepreneurs and business owners, it’s very clear that content creation is non-negotiable. After all, it helps to generate leads, is vital for SEO and is important for all manner of marketing activities from emails to social media.

When the pressure is on, mistakes can happen but, you don’t need to sit and ask yourself why your content is missing the mark despite a jam-packed schedule of writing and distribution. Simply review this list of common mistakes and remove them from your routine to improve your content output.

Mistake #1: You don’t have a set schedule

While you may feel like you’re constantly brainstorming blog post ideas and churning out articles, is your content really consistent? If you lack a documented schedule, it could well be that your updates are actually quite haphazard, with multiple posts some weeks or months then nothing but radio silence.

A lack of a set schedule means that readers don’t know when to expect new content from you. What’s more, you might also then be missing out on key dates in the calendar.

There’s no need to plan out a year at a time. Instead, create a schedule which covers a manageable period for you; such as six to eight weeks. Identify a set day or days for publication and ensure all key calendar dates and events are clearly marked.

Mistake #2: You don’t have metrics for measurement

You know that you need to produce content, but have you ever defined exactly what successful content looks like? Without fixed metrics in place to help you judge whether a piece of content has performed well or hit the mark, you could be missing out on lots of valuable data including insight into what your audience wants to see more of, and what’s using resources unnecessarily.

Depending on your goals, your success metrics might include things like ranking improvements for a certain keyword, a target number of downloads, social media shares or a certain number of links or leads.

Mistake #3: You’re too focused on blogs

Blogs tend to be the default format when thinking about content marketing but, there are other opportunities to hit your marketing goals and deliver on KPIs. For example, are you neglecting your email content because you spend so long writing blog posts for SEO? Could you help your sales team close more leads by also working up assets such as case studies or user guides? Would videos help to drive more social media engagement and increase client retention rates?

Mistake #4: Quality gets edged out by quantity

When there are only so many hours in a day, and the pressure to maintain a high volume of content output is on, quality can sometimes fall by the wayside. As a content writer, you’ll not only need to actually write the content but also come up with interesting, relevant and unique angles. It’s here that quality can suffer on both fronts. If you’re lacking inspiration but have a content quota to hit, turning to a tried-and-tested topic might offer an escape route but, will it really hit the mark when it comes to giving prospects and established audiences useful information and insight?

Marrying quality and quantity is a delicate balancing act but, other members of the team can help here. The customer service team for example could share examples of common questions while the sales team will be a pool of useful insight about prospect problems, concerns and queries. Mine that know-how to help elevate your content game.

Which Networking Events Are Really Worth Your Time in 2021?

rebecca@dakotadigital.co.uk (Rebecca Appleton) — Wed, 08 Sep 2021 10:07:30 GMT

How to choose the right networking events to attend to help you succeed as an entrepreneur

Networking events can be very important to any entrepreneur as they help to broaden your circle of contacts and grow your business.

But not all networking events are the same, and not all of them will be worth your time.

To start with, it’s important to think about what you want to get out of a networking event before attending. Do you want to meet new people, grow the number of contacts you have in your industry, learn how to solve a problem you’re currently experiencing etc?

Once you know what you want to get out of the event, you also have the choice between a number of different types of networking events. These can range from an informal lunch event to more structured events with a formal agenda.

We’ve collated a list of some of the most popular types of networking events and what you can expect from them. This will help you to decide which networking events are really worth your time as an entrepreneur.

Ticketed events

No matter the industry you’re in, there are always many ticketed events that take place throughout the year—these can be things like conferences, awards events, or presentations.

With these, you’ll normally get the chance to network before you sit down for the main event. Get out and work the room, introduce yourself to new people and see if there’s anyone that would be a good contact for you to have. You may even be able to organise a meeting after the event to continue your discussions.

Structured networking

If you want to attend an event that’s specifically for networking in your industry, it may be best for you to find networking groups that organise events for entrepreneurs—for example, services like Meetup where you can find a variety of networking events that are taking place near you.

Virtual networking

If you don’t have the time to attend an in-person networking event, there are still plenty of events that take place virtually.

You can attend a virtual event anywhere in the world so the chance of you meeting a valuable contact is much higher. You can find these events by simply searching online for something like ‘virtual networking event for business entrepreneur”.

Breakfast and lunch events

If you want to attend a slightly less-structured event that also includes eating, a breakfast or lunch networking event will be perfect for you.

You’ll be able to meet new people and sit at a table while you eat which provides a great opportunity to find useful, relevant contacts to add to your network. However, if you get stuck sitting next to people that aren’t valuable to you, it may not be worth your time.

Happy hours

Happy hours are completely informal networking events that have little to no structure, it’s all about mixing and mingling with as many new people as you can.

Unlike breakfast and lunch events, you’re not restrained to sitting at a table so if you’re talking to someone who’s lost your interest, you can simply move on to the next.

Why is TikTok advertising becoming so popular?

rebecca@dakotadigital.co.uk (Rebecca Appleton) — Wed, 01 Sep 2021 09:36:27 GMT

A quick deep dive into advertising on this viral network

There’s no denying that TikTok as a social video app has taken off in a big way, but how can we harness its power to make it a profitable and engaging channel that better connects us to our target market?

Many businesses have already made some progress in using this highly visual channel to convey key messages, but as the platform has grown, so too has its capability to help brands advertise their wares and sell directly to their chosen consumer base. Ads and direct sales on TikTok remain in their infancy but, it’s something that we expect to hear a lot more about in the coming months.

The perks of TikTok

Although advertising on any social platform comes at a price, TikTok has an especially good engagement rate, which makes it a popular starting point for brands.

1. Good levels of interaction

According to research carried out by the platform back in April, the average TikTok user spends an incredible 87 minutes engaging with its highly interactive content. For some brands, this is an ideal channel for connecting with a highly engaged audience – but as with any potential sales or marketing channel, it’s important to verify that the audience matches with your or your client’s own demographic.

Better still, TikTok users are actively invited to contribute their own associated content, so if they like your brand or product offering, you can gain vital insight into its reception with little effort on your part.

2. Strategic partnerships

Another reason why TikTok is seeing a boost in advertising revenue is thanks to its partnership with eCommerce platform Shopify. This new partnership gives businesses the opportunity to reach users early on in the decision-making process and to guide them towards a purchase via a signposted conversion point.

Not only does this make sales easier to track, but it can result in higher sales numbers and a faster conversion rate if you get your advert offering right.

3. Creative tools

Finally, another reason why TikTok is fast becoming the social platform to watch in terms of advertising is the suite of powerful creative tools on offer. These help businesses to create engaging video adverts without the need for expensive graphic design or third-party content creation.

The fact that this content can be created in house and posted quickly helps adverts get in front of potential customers faster, meaning that trends can be exploited where necessary. It additionally makes time-critical content easier to deliver than ever before, which is ideal for businesses who need to be quick to respond to the needs and wants of their target market.

How to Motivate Your Team When You Hit a Set Back

rebecca@dakotadigital.co.uk (Rebecca Appleton) — Wed, 25 Aug 2021 11:31:23 GMT

Setbacks are common in the workplace, but as a leader it’s important to know how to motivate your team during these situations.

There comes a time in every entrepreneur’s life when their team faces a setback and everyone is left feeling demotivated.

These are situations where you can either sink or swim as a leader. You’ll either be able to cope with the issue and steer your team in the right direction, or you won’t—either way, it’s a big learning experience.

Here are some of the ways you can motivate your team when you face a setback.

Reframe the Narrative

In the moment, setbacks can feel like brick walls that completely stop you in your tracks. But it’s important to reframe this narrative and make it clear that this is only a temporary setback and it can be resolved.

Communicate and Address the Issue

The most important thing is to acknowledge what the issue is, figure out what caused it and consider what the consequences will be.

It’s important for you and your team to discuss the issue together so that everyone knows what went wrong. Without doing this, it will be impossible for you to move forward.

Ask For Feedback and Discuss Solutions

Just because you’re the boss, doesn’t mean you have to come up with a solution all by yourself. Hold a meeting to discuss potential solutions. It’s also a chance to ask for feedback on how to improve, should an issue like this arise again.

Focus on The Positives

There’s always a silver lining to every situation, so think about all of the things that went well within a project—don’t just focus on the setback itself.

Prevent your staff from losing motivation by vocalising their successes and rewarding members of the team that performed well.

Control What Can Be Controlled

Setbacks can often be out of our control, but there may be aspects that we can control—and these are the things that you should be focussing on when trying to motivate your team after a setback.

There’s no point in wasting your, and your staff’s, energy on things that can never be controlled like an unexpected fault with a vital piece of software, or servers going down, but you can control how you react to it.

Work Together To Move Forward

Setbacks can leave your team feeling lacklustre and at odds, so it’s important to bring everyone together and become stronger as a team. It’s time to rally up your colleagues, instil them with your company’s culture and make it clear that if you work together you can get over the setback.

Can You Prevent a Similar Situation Happening Again?

Some issues are totally unexpected, but think about ways that you could potentially prevent them happening again.

Solutions could be as simple as having more resources on standby to get a project over the line, or having a backup strategy ready in case your client rejects your initial proposal.

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4 Chrome extensions to help you achieve marketing success

rebecca@dakotadigital.co.uk (Rebecca Appleton) — Wed, 18 Aug 2021 10:20:51 GMT

Download these handy plug-ins to streamline your to do list

Digital marketing is a fast-paced business. Keeping up with the latest trends can be a job in itself, especially when you are also trying to run a business. A super simple way to keep up to date and apply the best practices for SEO and other digital marketing tasks is by using the various helpful extensions available on Chrome.

We’ve made a list of our four favourite Chrome extensions to help you boost your efficiency and get back on top of your digital marketing strategy.

1. SEO Pro Extension

The SEO Pro Extension tool will analyse and provide a simple and easy to digest overview of your SEO data. Along with the data, you’ll also receive tips on how to improve your search engine rankings. The tool will, amongst other things:

● Identify where your website is missing complete SEO data.

● Analyse your competition’s website and give you pointers for improving your own.

● Understand how to optimise your website for your specific industry.

2. Grammarly

People take an instant dislike to any website with poor writing and grammar. If you want to fine-tune your writing like a pro, Grammarly can help you optimise your writing and give your content a professional edge. Grammarly can help with the following tasks:

● Spot and highlight grammar and spelling mistakes.

● Spot awkward or wordy sentences and make suggestions to improve your writing.

Grammarly offers a free version that will highlight any spelling, punctuation and grammar mistakes in your copy.

They also offer a premium version which gives you further insight and suggestions for improving your writing, including polishing up your style, tone and improve clarity.

If writing isn’t your strong point, Grammarly comes highly recommended and can help refine your writing style and create content that is both professional and concise.

3. Headline Studio by CoSchedule

If writing headlines that increase web traffic is one of your pain points, Headline Studio could be the Chrome extension for you. This clever tool will analyse your headline and suggest better words and phrases to improve your SEO and page performance.

Headline Studio will provide insight with regards to how your headlines perform compared to your competitors. If coming up with stand-out headlines appeals to you, this tool can help you write intriguing headlines that readers won’t be able to resist.

4. Bitly

Social media marketers everywhere loathe copying links into their posts, especially when they take up precious limited word count space. Bitly generates shorter URLs with a simple click,making sharing content easier and less wordy.

Any new short link you create is automatically copied to the clipboard to save you time.

These are just four of the Chrome extensions we recommend to make your marketing life easier. From improved content writing to SEO optimisation, there’s something out there for whatever challenge you face.

How to give a successful sales pitch

rebecca@dakotadigital.co.uk (Rebecca Appleton) — Wed, 11 Aug 2021 12:00:27 GMT

Try our sales pitch tips to win more business

Pitching a potential new client can be a stressful and daunting process. Your pitch could make the difference between landing a great new project and seeing that business go to a competitor, so you want to make sure that you go into every pitch feeling confident and prepared.

Whether this is your first pitch, or your 100th, here are 6 key tips to elevate your presentation.

1. Keep it short and simple

The people you’re pitching to are likely busy and probably don’t have time to listen to a long sales pitch. You also need to consider that there’s only so long you can hold someone’s attention for before they start to switch-off, so make sure your pitch is succinct and impactful, not drawn out and vague.

A good pitch should last no longer than a few minutes. This is long enough for you to share all of the most important information, and then open the floor up to questions.

2. Do your research

You should thoroughly research every person or company you’re pitching to so you have a better idea of what they could be expecting from you. Think about what they specialise in, who their competitors are, the products they currently use etc.

Once you have all this information you can tailor your whole pitch to the specific company and increase your chances of success.

3. Focus on needs and solutions

The easiest way to demonstrate what makes your product or service special is to focus on the needs of the buyer, and the solution you’re offering.

What will make your pitch successful is if you’re able to clearly explain how you can solve a customer’s needs better than anyone else.

4. Put yourself in the shoes of the person you’re pitching to

Before writing your pitch, put yourself into the shoes of the person you’re pitching to and think about what information they want to know and what they will think is the most important.

This will make it easier for you to tailor your pitch, and also prioritise the information that you’re sharing to be the most impactful.

5. Paint a vision of the future

One of the elements that makes a successful pitch is to explain how your service will help the customer to set a foundation for their own future success.

6. Plan responses to common questions

A large portion of your sales pitch will involve answering questions from buyers so prepare some responses for common questions and objections.

The most common objections that buyers have will revolve around time, need, budget and authority. So have a think about how you might respond to these. Case studies which demonstrate previous project successes can be very useful here, so don’t be afraid to go armed with examples, print outs or testimonials to illustrate your responses.

5 B2B content marketing tactics to generate leads

rebecca@dakotadigital.co.uk (Rebecca Appleton) — Wed, 04 Aug 2021 07:04:34 GMT

Easy ways to implement content marketing strategies and get more leads

Did you know that 91% of B2B marketers focus on content marketing tactics to reach more customers and generate leads?

Why is content marketing important?

Content marketing is crucial as it’s your chance to provide potential customers with reasons to choose you, through high quality and engaging content, information and advice.

If you don’t implement a content marketing strategy, you may fall behind the competition as surveys show 60% of marketers are committed to content marketing .

Informational and consistent content is also something customers have come to expect from the brands they choose to do business with.

Here are 5 tactics that you can use in your B2B content marketing strategy that are easy to implement, but also shown to generate leads:

1. Respond to key questions

The most successful content marketing strategies come from companies with an understanding of their customer’s wants and needs.

Use online tools such as Google Trends, Analytics and Search Console to figure out what your customers are interested in, what they’re searching for and how they currently interact with you online.

Once you have this information you can ensure that every piece of content you put out, whether that be through social media, landing pages or blog posts responds to a need, a problem or an interest.

2. Run A/B tests with your content

No matter how much research you do, you can’t always expect your content to be successful straight away.

The best thing to do is to run A/B tests, where you show different users different versions of the same content.

An example A/B test could be having 2 versions of a pop-up box asking users to subscribe to an email list with different sets of copy.

You can determine which content was more successful by seeing which pop-up box generated the most email subscribers.

3. Video content

Video content is the future, something which we are already seeing play out with the popularity of platforms like TikTok and YouTube. You don’t need a full TV or movie crew to adopt this tactic either. Shorter, bite-sized video content (under 30 seconds) that’s not overly-edited is hugely popular.

If you’re able to convey important information and grab a user’s attention in a short video clip you have the potential to generate leads.

4. Influencers

People are far more likely to trust influencers over traditional celebrities now, which provides a big opportunity for companies able to reach these highly engaged and loyal audiences.

We suggest identifying key influencers in your niche on social media platforms that may be able to promote your services to their audience.

5. Blogging

If you haven’t already made blogging a part of your content strategy, now is the time to start.

Blogging can generate 3x the leads than paid adverts, will drive new customers to your website, and keep current customers interested if you’re generating informational content that aligns with their interests. It’s also useful for SEO, can be repurposed into other content formats such as email marketing and creates a library of resources that you can point your leads to in order to underline your expertise and authority in your niche.

Search News Round Up July 2021

rebecca@dakotadigital.co.uk (Rebecca Appleton) — Wed, 28 Jul 2021 12:18:25 GMT

The latest news, advances and developments across SEO, content and social

Google has announced that it has added a ‘deals related to your search’ section which will show discounted products related to the search query under the Shopping tab.

This will expand further during key sales events such as Black Friday with a carousel of deals and associated information.

Sellers can also now promote their offers for first time customers (such as 10% off first order) and add their current promos and offers to free listings within Shopping via the Google Merchant Centre.

Global ecommerce firms enjoyed double digit growth in 2020

If you’re finding it a challenge to keep up with the latest news across the fast-moving SEO landscape, fear not. We’re rounding out the month with a recap of all of the most important stories you need to know to manage your web design, SEO, content and social media projects with confidence as we head into August.

New Google algorithm is rolling out now

It has been a busy year for Google on the new algorithm front, with several rolled out in the first six months of 2021. There is still more to come however, with the Link Spam algorithm now being deployed. Launched on Monday, it is expected that it will take around two weeks to be fully rolled out.

This latest update is designed to tackle link spam and is expected to target links originating from sponsored content, affiliate posts and guest post content which hasn’t been appropriately flagged up as such with the rel=sponsored attribute.

New search results features launched for holiday shopping season

The holiday shopping season may be a few months away yet, but businesses are getting a helping hand to prepare early this year with the launch of several new

An astonishing nine in ten global ecommerce firms reported double digit sales growth in 2020 as a result of the ecommerce boom. The latest figures from GlobalData illustrate just how quickly consumers adapted to online-only service, with Amazon posting a 37.8% growth, homewares firm Wayfair reporting a 55% year-on-year revenue increase while marketplace Alibaba grew by 40.9%.

Some pandmeic shopper habits that are here to stay

In addition to the growth in ecommerce, additional research by Mood Media has confirmed that some new consumer habits are here to stay. It says ordering online to collect in store is especially popular, with one third of US shoppers saying that’s how they now prefer to order. Around a quarter of people globally say they now prefer to order their groceries online and not go to the store. Particuarly interesting is the fact that 80% of shoppers worldwide say they are comfortable returning to bricks-and-mortar store locations, but 14% of UK shoppers say their typical shopping behaviours will never return after the pandemic.

These figures illustrate just how important it is for ecommerce web designers to tap into shifting attitudes and offer a range of delivery options for consumers.

Instagram ‘no longer a photo sharing app’

The head of Instagram has declared that Instagram is “no longer a photo sharing app” which has come as a surprise to many. Adam Mosseri said that instead, the platform is moving closer towards entertainment and video – suggesting that it is positioning itself as a rival to TikTok, given the video platform’s popularity during the pandemic. Sharing on his own Instagram , Moserri said Instagram is focusing on Shopping, Messaging, Creators and Video to help users get the most out of their experience.

3 tips for mastering remote employee management

rebecca@dakotadigital.co.uk (Rebecca Appleton) — Wed, 21 Jul 2021 11:31:25 GMT

Your ultimate guide to remote worker management

Remote working is nothing new; it seems that most of us have been doing it lately, and those who’ve been tapping into the vital freelance market as an ad-hoc resource have been reaping the rewards for longer still. The question is, are you getting the most out of your remote workers in terms of productivity and efficiency?

Sure, the work may still be trickling in at the same old rate, but with a few tweaks here and there, you could transform your remote teams into productivity powerhouses. Here are a few tips to supercharge your remote worker management and get the most out of your distanced staff and freelancers.

1. Get kitted out

You can’t expect a silk purse out of a sow’s ear, so it stands to reason that anyone who you’ve tasked with remote working will require the right tools and equipment to do the job to the best of their abilities.

Technology to enhance and support remote working has been fast-tracked over the last 18 months due to the global pandemic, so now might be a good time to reassess the access that each worker has to critical platforms. Confirm that you have suitable communication systems and processes in place along with adequate technical support to guarantee that they can perform at their best.

2. Structure, goals and boundaries

Like any in-house employee, you expect a certain level of output in return for a salary. Remote workers should be treated no differently, but you’ll need to accept that remote working has a unique set of challenges when it comes to productivity. A key point to keep in mind is that it can often take a little longer to get collaborative projects up and running.

However, this doesn’t mean that you shouldn’t give your remote teams structure, goals and boundaries as this will help to keep tasks on track and individuals motivated. Simply leaving them to their own devices can often lead to feelings of disconnection from the greater business objective.

3. Channels of communication

The biggest cornerstone of successful remote working is communication. Give your remote workers an array of channels so they can check in with you and others that they’ll be working with. This helps to keep productivity high and also means that projects aren’t delayed or bottlenecked due to a lack of information or issues in any one area of the brief.

From weekly Google Hangouts to a casual WhatsApp group for idea generation and general queries, the ability to communicate dramatically increases efficiency and ensures that remote workers stay engaged.

Even more ways to sell on social media

Wed, 14 Jul 2021 10:47:23 GMT

Your playbook to making social media work for you

Social media is an important part of your marketing strategy as an entrepreneur, but did you know it can also be used as a sales tool too, when leveraged correctly? Last month we shared a series of tips to help you generate more leads on LinkedIn . Today, we’re going to look at what else you can do to bring in more business as a direct result of your social media activity.

Here’s how to turn your standard social updates into powerful sales tools:

1. Keep your customer persona front and centre

The sheer volume of social media users means it’s easy to fall into the trap of trying to appeal to everyone with your social media updates. The problem with that approach is that you miss the chance to resonate deeply with your target audience.

Keep your customer persona front and centre when planning out your social media strategy and content calendar as this will help you identify those topics that your potential customers are most likely to respond to.

You’ll also want to focus on content which reflects your understanding of their problems, demonstrates how you can help with your solutions and share information which will be useful to them. Consider how you can showcase your knowledge with updates that specifically speak to your target demographic.

2. Focus on appropriate social networks

With so many social networks out there, it’s not realistic to think that you can maintain a fruitful presence on all of them. The good news is, you don’t need to. You only need to focus on those networks that match your target demographic. If your research shows that your ideal customers don’t spend too much time on TikTok or Snapchat for example, there’s no sense in spending lots of time and money on those platforms.

As an entrepreneur, your time is valuable. To optimize that time and ensure you’re putting yourself in the best possible position to make sales, it makes sense to refine your focus and put your efforts into the most appropriate social networks.

3. Invest in content

Content is the driving force of traffic, engagement and leads. Investing in good quality, helpful and informative content is a tried and trusted way to establish your authority and create a connection with your audience. Good content, which is timely and informative, will not only help to win likes and followers, it can increase your visibility, boost your profile as an expert in your field and directly convert social media users into sales leads.

Consistency is important when it comes to content so, create a calendar that maps out key updates and dates along with a schedule for when and how you’ll post to your social media channels. This helps to ensure that you don’t miss key opportunities and gives you a framework so that updates don’t fall by the wayside, leaving your accounts dormant for a long period.

Search News Roundup July 2021

rebecca@dakotadigital.co.uk (Rebecca Appleton) — Wed, 07 Jul 2021 08:14:34 GMT

What’s new in Google, social media, content and SEO?

Summer is in full swing and as we head into the month of July, there’s plenty to catch up on in the world of search. From new algorithms to new launches, we’re here to help you keep your finger on the pulse of all things Google, social media, content and SEO. Read on for our round-up of all of the advances that you need to know this month.

The new Google algorithm is rolling out now

Google has begun to roll out its July core update – one of a series of larger updates it makes to its algorithms each year. The previous update came in June, though some of the changes were not ready to be launched according to the search engine, which means they have been folded into the July changes.

Cope updates typically take a couple of weeks to fully roll out, meaning you may not yet have seen much of an impact on your search positions or traffic numbers. Google says that most sites won’t notice the updates, though as is usually the case, it was tight lipped on what is actually being changed. The June update did cause some ranking fluctuation so if you saw movement then, it could be you’ll see a reversal as a result of the July update.

Your new content could be indexed in hours

If you’re considering our Eazi-Content opportunity , you’ll be very interested in the latest nugget of information released by Google. In the latest in the Ask Google series, search engine guru John Mueller (officially Google’s ‘search relations representative’) was asked how long it takes for new pages to be indexed.

His answer? It could be mere hours. He did add that it could also be several weeks. Crucially, Mueller said that having your new or updated content indexed doesn’t necessarily translate to rankings – and that there is no guarantee your content will be indexed, especially if it’s poor quality, duplicate or mirrored.

There were a few tips for speeding up indexing, including making your site load faster overall, focusing on high quality content, creating prominent inter-site links to your new content and submitting new URLs.

TikTok is one of the year’s fastest growing brands

TikTok videos continually made headlines during the height of lockdown but the video sharing site has been able to retain that momentum to be named one of 2021’s fastest growing brands according to the latest BrandZ report. TikTok sits alongside Tesla and Pinduoduo in being named for its speedy growth; it has seen its market value more than double this year alone.

How to use your LinkedIn profile to generate leads

rebecca@dakotadigital.co.uk (Rebecca Appleton) — Wed, 30 Jun 2021 15:19:38 GMT

A simple guide to social media prospecting

As a social network dedicated exclusively to professionals, LinkedIn is naturally a very valuable source of business intel and new leads. However, it’s also a social network that can be more difficult to get to grips with and the more formal aspect can make it seem more daunting. If you’re yet to embrace LinkedIn as a way to generate leads for your mobile app business , SEO business or web design firm , read on for our simple guide to social media prospecting.

Step 1: Review your profile picture

Your LinkedIn profile is vitally important. Think of this as your virtual introduction. It’s the first thing that prospective clients will see so, you want to ensure that it highlights your experience and comes across in a professional manner.

Pick a profile image that will still look great on mobile devices and is instantly recognisable as you (a headshot is preferable).

Step 2: Craft a great bio

Your about summary gives leads the first snippet of information about you and what you can do for them so make it powerful. Use a keyword (such as mobile app designer or web design) early on in the text. Be succinct and shout out any notable achievements.

Step 3: Add all relevant skills and qualifications

List all of your skills in the skills section relevant to the services you’re offering. Add any industry accreditations and awards too so that prospects know you’re a pro.

Step 4: Request recommendations

Nothing is quite as powerful as a peer review in the online space so reach out to your contacts and happy clients and ask them to leave a recommendation for you. This is an activity that should become a regular habit as a steady drip feed of new recommendations speaks volumes about your credibility.

Step 5: Routinely share helpful, useful content

Your profile should be a dynamic space so schedule in time each day or every other day to share useful updates. Ideally you will create your own content to share regularly but, sourcing useful third party articles and adding your opinion also gets you into the news feeds of your connections. Ask questions and invite opinions, share polls and encourage your connections to ask you questions in the comments to boost engagement and trigger conversations.

Step 6: Take part in discussions

You can discover discussions by searching for hashtags or topics in the search bar. Contribute as often as you can, be careful not to be promotional – you want to be helpful to showcase your knowledge.

Step 6: Research your prospects

LinkedIn can make light work of the research leg work. You can use it to discover who fills key roles at certain companies and connect with them via LinkedIn. This is a very valuable tool if there are key decision makers and contacts that you otherwise can’t get hold of. Personalise your approach when sending a connection request. While this is more time consuming than having a template you can simply copy and paste, it is a more effective way to network and will yield greater acceptance rates.

Facebook rolls out exciting new sales tools to help businesses

rebecca@dakotadigital.co.uk (Rebecca Appleton) — Wed, 23 Jun 2021 14:58:07 GMT

Platform launches series of new tools to help businesses sell more This is a subtitle for your new post

Competition is stiff for ecommerce businesses and times tough for small businesses but a series of new tools could make life easier. Facebook has this week announced the launch of four additional ecommerce features which it says are designed to help ecommerce businesses to connect with more customers and convert for sales via Facebook, Instagram and WhatsApp.

The social network says more and more of its users are increasingly logging on not just to catch up with friends, families and brands they follow but as a discovery engine for new products and services. It says that almost three quarters of all users (74%) use Facebook to discover new products online, and many will go on to make a purchase.

To help its business users tap into this potential, four new tools have been unveiled.

1. Shops on Instagram to get reviews

We all know by now that reviews play a vital role in the consumer purchase process . With that in mind, Facebook says that Shops on Instagram will now showcase customer ratings and reviews. This means those who have previously made a purchase from an Instagram Store will be able to rate their experience with text, image and video reviews.

This tool will roll out fully over the next few months to give shoppers on Instagram more decision-making power, with Facebook explaining, “We always want shoppers to feel confident in the purchases they make, so we’re giving people more information before they buy…These changes will help people make more informed decisions on what to buy, and will let businesses know if they are meeting customer expectations.”

2. AR Try On to be Expanded

Brands will be able to use Augmented Reality to allow Facebook users to ‘try on’ products, beginning with beauty retailers. The tool will be expanded to other categories of businesses as the year progresses.

The AR tool can be integrated with product catalogues via API and will soon also be available as an advertising option too. This would see relevant users being encouraged to ‘try on’ a product using the AR tool in ad format.

3. Marketplace opened up to brands

Facebook marketplace will be opened up to Facebook and Instagram Shop owners, giving an additional avenue for ecommerce businesses to reach social media users shopping for goods online. According to official figures, Marketplace already welcomes around one billion users each month, making this a significant opportunity for brands. This feature is currently open to US businesses only but is set to be expanded to additional territories.

Businesses will need to have a Shop set up on Instagram or Facebook to be eligible.

WhatsApp will also showcase Shops, with WhatsApp users able to see the entire inventory of products, obtain product information and chat with a representative.

4. Personalised Ads

Finally, ecommerce businesses will also be able to launch highly personalised adverts which will direct users back to curated Shop collections. These adverts will boost conversions by sending shoppers through to relevant products based on previous purchase behaviour. Further developments are in the pipeline to refine this personalisation even more, with Facebook sharing that advertisers will soon be able to offer specific promotions to select users only.

What Makes a Great Blog Post?

rebecca@dakotadigital.co.uk (Rebecca Appleton) — Wed, 16 Jun 2021 13:48:13 GMT

Useful pointers to elevate your blog content

If you find writing blog posts a bit of a challenge, we’re here to help. This handy guide will walk you through how to craft the perfect blog post for your business, which you can then share on social media as a great way of letting people know what’s happening in your company.

Grab readers right from the start

No matter what your intended audience or reason for posting your blog, the title and subheading of the post will determine whether users want to read more.

It’s important not to overcomplicate things at this stage. You’ll want to clearly outline what the content is going to be about, and crucially, highlight how it’s going to add value to the person reading.

For example, if you are a tech business targeting more hospitality clients with your efficient ordering and payment solutions, you could produce an article with the below title and subheading:

Title: “How Can Automation Help You Run Your Restaurant More Effectively?”.

Subheading: “Five Ways You Can Regain Control”.

These two lines work well together for two reasons. Firstly, you have identified a common pain point for a restauranteur. Secondly, the subheading backs this up with a clear indication that the blog will contain pro-active advice to help them solve the problem.

Use questions to build a rapport with the reader

You might think that framing your blog content as a conversation would be difficult to pull off, but with a little practice, you will be able to keep users engaged for longer.

One method you can use is to ask questions in the blog intro. Continuing on from the above example, this could include an opening line such as “Do you often find that there’s just not enough hours in the day to complete all your admin tasks? Automation software can…”.

By doing this, you are showing a level of empathy and understanding that helps the user feel understood, as they might do if they were to have a face-to-face conversation with you.

Use quotes and authoritative external links

While you don’t want to overuse quotes to distract from the overriding points you are trying to make in your blog, they can be a great way to add weight to what you’re saying.

In the automation for restaurants context, this could involve using a quote by a reputable company that you have previously worked with that has used such technology and found it helped their business.

Suddenly, the reader understands that this is more than just a one-sided opinion from a company selling automation software and will see a relevant quote as offering a general consensus on the matter.

Finally, adding a link to the person or company making the claim within the copy can give the user the option to read more on the topic, and could make them more likely to come back to make a purchase.

How to Avoid Entrepreneurial Burnout This Summer

rebecca@dakotadigital.co.uk (Rebecca Appleton) — Wed, 09 Jun 2021 09:50:41 GMT

Learning how to switch off

While there are fewer thrills greater than making that all important sale, or walking out of a pitch meeting knowing the client is in the bag, often having to juggle many ‘hats’ as part of your leadership role can lead to burnout.

Whether you’re an entrepreneur just starting out on your own, or you have established a small business and are looking to scale at pace, having to deal with the pressures that come with heading up a company can be difficult at times.

Listed below are some useful hints and tips to ensure the time you’re putting in to your business is not detrimental to your wellbeing:

Exercise

Getting the endorphins flowing is a sure-fire way to cope with the blurred worlds of world and work when trying to grow a business.

While you might feel as though fitting in exercise around e-mails, meetings and family time at home is more of a pipedream than a reality, you only need as little as 30 minutes of exercise to avoid symptoms of burnout.

One option is to wake up a little earlier and go for a brisk walk or jog, which will not only help stabilise your mood and reduce stress, but also gives you time to compartmentalise your thoughts for the day ahead.

Take a holiday

Despite the difficulties of venturing abroad this summer due to COVID19-based travel restrictions, it is important to take some time off when you can, particularly if you’ve been working from home for the best part of the last year or so.

If you’re worried about who will pick up the slack when you’re gone, you can try and take a day or two here and there rather than blocking out weeks of holiday at a time.

Booking time off around sales peaks and troughs can also help you avoid feeling as though you have to remain connected to work even during annual leave.

Ridding yourself of entrepreneurial guilt

It can be hard trying to carve out time for yourself and your family when you are in the throes of trying to make your business successful.

Many business leaders describe this as ‘entrepreneurial guilt’, or the feeling that you can’t be seen to stop working and investing time in the company.

Successful entrepreneurs will likely tell you that taking time out of your day to do something not related to work can actually have benefits not only for yourself, your mental health, and your relationships, but also for the business itself.

Returning to the office? 4 ways to minimise distractions

rebecca@dakotadigital.co.uk (Rebecca Appleton) — Wed, 02 Jun 2021 12:07:11 GMT

Ramp up your productivity by handling these common distractions

We all know how hard it can sometimes be to remain productive in the office environment – whether you’re a solo entrepreneur, are surrounded by others at your hot desking space or have a small team around you, all too often productivity can be derailed by everyday distractions. The key to staying on course and ticking off those important items on your to-do list is to have a strategy in place to minimise those things that take your attention off what you should be doing and eat up the working day.

Try these four ways to keep your productivity levels high by minimising the things that drag your attention away from key tasks such as making sales calls or drafting up proposals:

1. Record everything that distracts you

Before you can get down to minimising the interruptions that sap your energy and threaten your ability to meet your goals, you need to know exactly what you are most prone to being distracted by. To do this, commit to recording every instance where you’re distracted for a period of two weeks. Whether it’s the noise brainstorming of your co-workers, the temptation to reply to messages or scroll social media or a constant influx of emails and visitors to your office, make a note each time your concentration is pulled away from your work. With that knowledge, you can create a plan to minimise the presence of those productivity killers.

2. Create a schedule with tasks timetabled

Use an online calendar (or the calendar on your Outlook account) to plan out your day, with key tasks assigned to specific timeslots. Share this calendar with your team so that they know you’ll be unavailable during those periods of time. This can help to reduce the number of people popping in to ask questions or say hello, helping you to stay focused and remain on task.

3. Have a no phone policy

If it’s not just your own but your team’s productivity and tendency to be easily distracted that is bothering you, it may be worth implementing a no phone policy. This might sound draconian but, with stats showing that the average adults spends almost four hours a day scrolling on their phone – the equivalent of 50 days per year – this simple action could drastically reduce distractions.

4. Identify what interest you and delegate our outsource the rest

You’re much more likely to be easily distracted when trying to get though a task that you don’t find interesting or challenging. Spending hours on something you don’t like because you’re continually finding other things to do is a waste of time and resources. Identify which tasks you most dread and what you enjoy. The tasks that you dislike could be costing you money, because you’re spending too long on them and wasting time on distractions such as social media. Delegate those tasks or outsource them to someone who does enjoy them and is capable of doing them, freeing you up to focus on jobs you can get your teeth stuck into.

Search news roundup May 2021

rebecca@dakotadigital.co.uk (Rebecca Appleton) — Wed, 26 May 2021 08:07:46 GMT

What’s been happening in the digital marketing world lately?

When you’re busy following up leads, creating proposals and speaking to clients about web design projects or their content campaigns , it can be hard to find enough time in the day to also keep on top of industry news. The good news is we’ve done the hard work for you with this round-up of the key news stories to know this month. Read on to be fully caught up in minutes.

1. It pays to have a TikTok presence

While the jury is out on whether or not TikTok fully falls under the umbrella of social media network, one thing is clear – it pays to be present. New data released by AdWeek and Morning Consult confirms that 49% of users have purchased a product they saw on TikTok. This compares with 41% who make a purchase after seeing something on Facebook. TikTok is especially popular with Generation Z, with seven in 10 said to have opened an account on the video sharing site.

2. Core Web Vitals will come into effect next month

Google will roll out a new algorithm called Page Experience Update next month, after delaying from its original date planned for May. The update will take until the end of August to complete. As part of this change, Core Web Vitals will come into play as a ranking factor. These factors will judge a site on the visual experience it offers when a search user lands on the page, making things like page loading time and page stability for mobile devices more important than ever.

3. Facebook still the most visited of the social media networks

Data from Pew Research has confirmed that Facebook is the most visited social network on a daily basis, underlining its importance within your marketing and advertising mix. Almost half of all users say they check on their feed multiple times per day. Snapchat ranks second and Instagram third.

4. We’re spending more time online than ever before

Consumers are spending more time online than ever before – which is great news for marketers. Internet use has spiked to such an extent that the average consumer now spends the equivalent of one extra day online per month, according to findings from a We Are Social and Hootsuite report . That extra time online is being spent on social media, Google, Amazon and focused around mobile devices the trend report says. The body content of your post goes here. To edit this text, click on it and delete this default text and start typing your own or paste your own from a different source.

How can you build more links?

rebecca@dakotadigital.co.uk (Rebecca Appleton) — Wed, 19 May 2021 11:05:13 GMT

Link building ideas to help with your SEO campaigns

Whether you’re trying to build links back to your own personal website to build your profile as an entrepreneur, or are running an SEO campaign for a client, getting those all-important links is far from easy.

Even with great content and compelling information, it’s not always a slam dunk. While you should expect that good quality links will not come easily, there are things you can do to help your store of inbound links grow with relevant, good quality referrals. Remember, in addition to the sheer SEO power of a link, it also serves as a pathway in to your site so it’s also an important source of traffic. With that in mind, try these helpful link building ideas:

1. Approach your suppliers and partners

No matter your industry, you’ll almost certainly have relationships with suppliers and industry partners. These organisations will naturally be relevant to your brand and could be a good source of links, when approached correctly.

It could be that you have a helpful piece of content a supplier or partner may wish to share with their other customers. Perhaps they have a community initiative you could support in return for a sponsors mention? If you’re a well known business in your field, simply having your logo and a link within the ‘customers’ portion of their site could give them a boost and help you at the same time.

2. Do good with a local non-profit or community organisation

When thinking about your local town or city, you’ll more than likely be able to identify at least a couple of non-profits or community organisations doing good, whether that’s for an important cause or certain segments of the local area.

If you make a donation to support their cause, be sure to ask for a link. Many charities will have a page which showcases those who support them, making this a useful link source. If you can’t make a financial contribution, there are other ways to help. Ask your chosen organisation what else you could do to assist in their work, whether that’s speaking at an event, donating your time, hosting a fund raiser or in some other way.

3. Carry out a piece of research and share with news outlets

While it can be hard to get newspapers and magazines to share your own content, they are happy to report on the news. Carrying out a piece of independent research relating to your industry or customers is a great way to create a compelling piece of news. You’ll need to ask enough questions and survey enough people to make the data compelling; you can use MailChimp for this and survey your existing customers or lead database. This is also a great way to identify trends, which can also be valuable in other areas of your marketing.

4. Design an infographic

Infographics are inherently shareable. Creating an infographic which curates fun stats, or breaks down a complex topic into something more digestible is an easy way to start building more links. The body content of your post goes here. To edit this text, click on it and delete this default text and start typing your own or paste your own from a different source.

The Most Popular Web Design Trends We Expect to See This Summer

rebecca@dakotadigital.co.uk (Rebecca Appleton) — Wed, 12 May 2021 13:28:31 GMT

Putting your clients in the best position possible with forward thinking design solutions

As with all things digital and marketing, web design is a discipline in a constant state of evolution.

When it comes to front-end website design elements, what previously appeared as innovative and aesthetically pleasing can look dated only a year or two down the line.

Keeping your finger on the pulse of web design trends can ensure your next web design project delights your clients and works well for their business. Here is our pick of features we expect to see trending this summer:

Creative product images

2D imagery showing only a portion of a retail product or one view of an item of clothing looks set to be a thing of the past.

For those still yet to be converted to the benefits of online shopping, preferring instead to see the real thing up close, creative photography may just change your mind. Brands such as Adidas have now started using 3D simulations across e-commerce product ranges to bridge the gap between the online and physical environments.

This is a web design trend that we believe will become an interactive staple for years to come, with high-resolution images giving customers the intricate detail they crave.

Brighter colour palettes

While printed brochures or media packs can look a little washed out when using lighter colours, a website interface is the perfect environment in which to show off the capability of the medium to display calming colour combinations.

Because dark, richer colour schemes tend to detract from the overall user experience, using lighter, brighter colour tones can complement a clean looking website. This type of palette is perfect for the likes of food and hospitality brands where imagery is at the forefront of design considerations.

Illustrations

With increasing competition online when trying to stand out, using quirky image techniques resembling older journalistic styles where black and white images would be used to offset large amounts of text is now back in fashion.

With the added benefit of illustration assets now being produced digitally, there is plenty of room to play around with formatting and symmetry so that you can create a homepage display for example that is very much unique.

The only caveat with these trends is not to get swept up in what’s new and instead ensure you choose features and elements that while modern, are also in keeping with the client’s brand.

How to be More Visible Online Right Now

rebecca@dakotadigital.co.uk (Rebecca Appleton) — Wed, 05 May 2021 13:36:49 GMT

Stay ahead of the competition with some digital tips

With the pandemic placing huge pressure on local businesses and retailers previously relying on a steady stream of footfall to make their business profitable, it is now more important than ever for your clients to create an online shopfront.

While some companies will already have a digital offering of some sort in place, being forced to switch to a solely online offering to generate income can involve having to quickly adjust to consumer demand.

Our guide below details ways that you can assist businesses in scaling up their online service to make those digital channels work harder for them.

Build a more robust SEO strategy

If your client already has an online presence but it plays second fiddle to revenue made through a physical store, now is the time to invest in optimisation to benefit from the e-commerce boom.

Keyword research tools such as SEMrush or Google Keyword Planner can be a big help here by making it much easier to see what search terms consumers are using. Those terms can then be used across your site content and other marketing materials.

Creating additional FAQ content can also help your client capture specific queries customers might have around how best to interact with the brand at this time, such as whether they do online deliveries as opposed to in-store visits.

Ramp up activity on social channels

Where previously a flower shop, restaurant or café may have seen a lot of in-person interaction where customers would have the chance to ask questions about products or browse them in person, a digital offering will typically be required to replicate that experience.

Social channels are a great way to quickly communicate information about any immediate changes including:

· Opening times

· Delivery changes

· New services or products

· Stock issues

Don’t forget that social media posting doesn’t have to be within the feed. Stories are a very visible medium and should also be factored in to any marketing strategy to increase awareness.

Google My Business is also a very helpful tool – updated shared here can quickly filter into the search results, making it an easy way to take up more search engine real estate and be more visible.

Update existing site content

Because the business world is moving at such a rapid rate, sometimes there simply isn’t the time or resource to create a whole batch of fresh content to become more visible to customers.

This is where repurposing existing blog content can be an efficient strategy. That could entail adding new data, linking to more recent research, adding to the introduction, including new information or updating images and instructions. Once up to date, that newly relevant blog can be shared across social media or sent out via email to subscribers to create another touchpoint. The body content of your post goes here. To edit this text, click on it and delete this default text and start typing your own or paste your own from a different source.

How to deliver a more confident pitch in a sales meeting

rebecca@dakotadigital.co.uk (Rebecca Appleton) — Wed, 28 Apr 2021 15:08:35 GMT

Perfect your pitching technique with these easy tips

Many of us will admit to feeling a pinch of nerves before an important presentation, public speaking or investor pitch. In fact, research has found that many people actually fear public speaking. If you’re just getting started as an entrepreneur, building a confident pitching style is an important skill to master; try these tips to help you feel calmer and in control the next time you present to a client, pitch for a new project or have to stand on stage in front of an audience at an industry conference or event.

1. Practice, practice, practice

The old saying that practise makes perfect really is true but it’s a great way to also build confidence. If you feel stumbling over your words or forgetting an important point, the more you practise, the more you’ll feel that you really know and can remember your material. While it’s fine to have cue cards and visual aids such as a PowerPoint presentation to lead you through your pitch, the last thing you’ll want to do is read from a script. That breaks the connection with your audience and kills engagement – so instead, set aside plenty of time to run through your materials before your pitch so you can deliver it confidently from memory when the big day comes.

2. Be comfortable in the space you’re presenting

Whether you’re delivering your pitch on home turn or, at an unknown location, it’s important to feel comfortable in the space. While you’ll obviously know your own boardroom or office, it’s still important to walk through the space and check that you have everything that is needed.

· Being comfortable really is synonymous with being prepared:

· Check your AV equipment is plugged in and working properly

· Have a practise run with the microphone and clicking through any presentations on a big screen

· Have water set out and to hand

· Check the lighting is to your liking and doesn’t glare on the screen

· Be aware of the location of things like cables, stairways and other trip hazards

· If you’re presenting on a stage, have someone stand at the back of the room and check they can see and hear you at different locations on the stage

3. Study the professionals

If you really are serious about developing a confident, effective pitching style, study how the pros do it. Watch a few TED talks of people you admire and study how they make their deliveries and the tactics they used to keep the audience engaged.

The Latest Search News Round Up April 2021

support@eazi-sites.com (Eazi Business) — Wed, 21 Apr 2021 10:00:27 GMT

Catch up on the latest in search and social

It’s been another busy month in search marketing, with lots of new developments across the board. To help you stay totally up to date in this fast moving space, we’ve rounded up the month’s key news events.

Google delays Page Experience update

Google has announced that the planned Page Experience algorithm roll out will now take place later in the year. This update has been in the works since last November and was slated to take place in May. Despite this, the work to transition Core Web Vitals to ranking signals will now not go ahead until mid-June, with a slower pace of rollout to allow for the impact to be monitored.

Confirming the delay in a blog post, Google said, “We’ll begin using page experience as part of our ranking systems beginning in mid-June 2021. However, page experience won’t play its full role as part of those systems until the end of August. You can think of it as if you’re adding a flavouring to a food you’re preparing. Rather than add the flavour all at once into the mix, we’ll be slowly adding it all over this time period.”

Facebook announces stories scheduling

It’s been a long time coming but your business will finally be able to schedule stories for both Facebook and Instagram following updates to Facebook Business Suite.

Using Business Suite, you’ll be able to create and publish posts and stories as usual but now, can pre-load stories to appear at a later time. Given the engagement that stories routinely receive, this is a very handy function that should open up stories posting to more business users.

Other features announced as part of the update include the option to manage Facebook photo albums, save posts to draft and edit scheduled posts.

Amazon advertising now accounts for 10% of digital spend

Amazon has been investing heavily in its ads business – and that investment has paid off with the news that it now accounts for 10% of all digital ad spend in the US.

Data from e-Marketer shows Google’s share of ad revenue declined between 2019 and 2020, as both Facebook and Amazon ate into Google’s dominance. This trend is expected to continue, with Google set to lose out further through to 2023 as Amazon tempts more advertisers over to its platform.

Top tip to expand your team with remote workers

support@eazi-sites.com (Eazi Business) — Wed, 14 Apr 2021 09:58:15 GMT

Ace your hiring process and recruit the best talent

Remote working is a term we’ve all heard plenty about over the course of the last 12 months. With millions of people swapping the daily commute for more free time and the office for a space at home, it might come as no surprise to hear that remote working is here to stay.

Research carried out by social media tool, Buffer suggests that a massive 98% of people would like to be able to work remotely at least some of the time, even when life fully returns to normal. While remote working should allow for a much better work life balance, it also means that as an entrepreneur, you might have to rethink how you hire new recruits when the time comes to grow your team.

Why hire remote workers?

As an entrepreneur there are plenty of benefits to hiring remote workers but the most significant are:

• You won’t need to pay hefty office rents to give your team somewhere to work, meaning your overheads will be lower and your business expenses leaner.

• You won’t need to invest in lots of equipment, furniture and other resources.

• You can open your hiring process up to more candidates.

• You can hire from overseas and tap into a much larger talent pool when travel to the office is no longer a requirement for staff.

Set yourself up for success with onboarding

A key aspect to successfully hiring remote workers is to have a documented onboarding process in place. Many of the face-to-face onboarding experiences typical of recruitment can seamlessly transition to the remote workforce. Rather than sitting next to someone to walk them through a certain software system for example, schedule a video call and share your screen or record audio or video tutorials to share digitally.

Introduce a buddy system

If you already have team members in place, creating a buddy system which pairs a new remote hire with someone already up to speed can be invaluable. The buddy can act as a support system, provide a friendly face and ear in a new environment and answer questions so your new remote team member feels supported and welcomed as they adjust to their new role.

Schedule social experiences

Your company culture is an important part of the employment experience and can help to foster loyalty. In a remote environment, as many businesses have found during lockdown, culture can be hard to preserve. It’s harder still to instil your culture in remote hires who may never have spent time in the office or with your team. Fortunately, many digital tools are emerging to plug this gap and make scheduling remote social time quick and easy. Check out Donut on Slack as one example, to pair team members together at random to enjoy a coffee and donut each week, either face-to-face or remotely.

5 important questions to ask of any website

support@eazi-sites.com (Eazi Business) — Wed, 07 Apr 2021 09:53:57 GMT

Quick fire auditing to assess site quality

SEO has long been a vita consideration for many businesses but, it’s now more crucial than ever thanks to the massive increase in online ordering and search traffic. Whether you’re evaluating a new site you have designed, or are auditing a site as part of your SEO efforts, being able to ask a few key questions quickly is a useful way of building a picture of site quality.

Here are five important questions to ask of any website if you’re targeting improved rankings and more traffic.

1. Do pages load quickly enough?

Page load speed is a prime consideration for search engines when determining where a site should be ranked. It’s also absolutely critical to then maximising your hard won search traffic, with research showing even a fraction of a second delay can send a browser elsewhere. Google recommends aiming for no more than a two second load time. Underlining just how important this is, the search engine has baked page speed into a new algorithm, the Page Experience Update.

2. Does the page perform well on mobile?

Google completed its switch to its mobile first index last month, meaning now its rankings are based entirely on the mobile version of a website. Mobile performance is an expansive subject and covers considerations such as page load speed and the use of responsive design. If any element of the site is not optimised with a mobile first mindset, it’s very unlikely to rank well.

3. Has schema markup been implemented properly?

Did you know there is a position before position one of the search results? This is known as position zero, often this will take the form of a question and drop down answer or, a block of text with a snippet of information relevant to your search term. Using techniques such as schema markup improves a site’s chances of being able to claim that top spot, by pointing out to Google what type of content it’s seeing when crawling the site.

4. Is keyword cannibalization limiting performance?

In an ideal world, every page on site would target a different keyword. In the real world, most sites will have multiple pages optimised for the same keyword, meaning they’re all competing against one another in the search engine results. This is known as keyword cannibalization and can limit visibility by pitting multiple pages from the same domain against one another. The presence of keyword cannibalization usually signals there is quite a bit of work to do onsite, as it could demand that new pages be created, content be audited and new content written and more keyword research carried out.

5. Are all page titles present and unique?

The SEO page title is an important SEO element and each page should have a meaningful, unique title relevant to the content of that page. If titles are duplicated, aren’t representative of the content itself or are too generic, they’ll need to be revised to help with ranking improvements.

How to Create a Healthy Morning Routine and Achieve Success

rebecca@dakotadigital.co.uk (Rebecca Appleton) — Wed, 31 Mar 2021 06:56:16 GMT

Set yourself up for productivity

When you have a packed daily schedule full of client meetings, sales calls, business pitches and more, it can be all too easy to put your health on the backburner.

If you regularly miss breakfast, get out of bed late, and don’t make time to reflect on the day ahead, our tips for a consistent morning routine that will put you in the right headspace for work can be endlessly beneficial.

Step 1 - Wake up early

Pressing the snooze button in the morning is nearly as synonymous with weekday starts as the inevitable rush hour. But it doesn’t always have to ring true.

While there are plenty of successful people out there that aren’t early risers, it stands to reason that you’ll be more prepared to tackle the working day head on if you are more prepared.

Richard Branson famously commented on the benefits of waking early, “I’m able to do some exercise and spend time with my family, which puts me in a great mind frame before getting down to business.”

Step 2 - Exercise

For budding entrepreneurs, exercise can have a wide range of benefits for both body and mind.

Not only does going for a walk or run around the block release those all-important endorphins which help you feel positive and relaxed, the additional thinking time out in the fresh air can also provide a whole new perspective on workplace issues.

As little as 20 minutes of exercise each day works wonders for keeping energy levels high when facing a long day in the office or working remotely, while you may also find memory recall and brainstorming a little easier.

Step 3 - Plan your day

There’s nothing worse than arriving at the office unprepared. Whether it’s while you’re in the shower, sitting at the breakfast table, or brushing your teeth - you can still find time to plan out what you need to get done without having to set aside lots of precious time to do so.

This should free up the rest of your day to write up those reports, attend ideation sessions and send out those invoices without any of it taking you by surprise.

Step 4 - Eat a healthy breakfast

Often the first thing that business people remove from their morning ritual is actually one of the most important.

Rather than grabbing coffee or a snack on the way into work, take time to make some cereal, grab some fruit, or even prepare some veg and protein (providing you’ve woken up early enough!) with a smoothie - you’ll soon notice the difference when your stomach isn’t crying out for food before your lunch break.

4 secrets to successful delegation that business owners should know

rebecca@dakotadigital.co.uk (Rebecca Appleton) — Wed, 24 Mar 2021 16:05:53 GMT

Essential tips for the busy entrepreneur

Life is busier than ever right now for many entrepreneurs – making it the perfect time to recap on the importance of delegation and more importantly, how to delegate successfully so your workload is lightened and your ability to focus on the tasks only you can do, restored.

Secret 1: know your team and their strengths

A good leader takes the time to really know their team and, this is especially useful when it comes time to delegate. Knowing what special skills each person possesses, projects they have previously enjoyed and areas where they feel they excel can make delegation a more enjoyable process for everyone involved.

Many of those new to delegation can fall into the trap of simply deciding who does what by looking at who has the time free. This can be a mistake as you aren’t then assured of using the best person for the job (something which, in itself leads to greater efficiency).

Secret 2: Be clear with your brief

A clear project brief is the foundation of success. Taking those extra five minutes now to outline what’s needed clearly and in sufficient detail will avoid lots of time consuming back and forth later. It also arms the person you delegate to with the information they need to deliver that task to the best of their ability; helping them to feel good about the work they do and their role within your business. Explaining the why can also be beneficial as it gives purpose and can help your team feel fulfilled.

Secret 3: Consider what only you can do – and what someone else could take ownership of

One of the common pitfalls for entrepreneurs is a disinclination to relinquish control of a project. This means you’ll often find yourself overloaded with tasks. Get into the habit of asking yourself if the job really needs to be done by you or, if someone else with an appropriate skillset could take on that responsibility. You should find that lots of your to do list doesn’t have to be completed by you personally and that you have capable, skilled people on your team who could also do the job to a high standard.

Secret 4: Ask for feedback

Giving and receiving feedback is just as important to yourself as the team leader as it is to members of your team. Understanding if you’re communicating clearly, providing ample time and pressing enough but not too much to stretch your team too thinly is vital to the smooth operation of your business. So, be sure to ask for feedback from your team. Knowing how they are feeling, whether your briefs are clear enough to allow for project success and so on can help you delegate more effectively in the future.

4 reasons your rankings aren’t improving

rebecca@dakotadigital.co.uk (Rebecca Appleton) — Wed, 17 Mar 2021 09:16:09 GMT

Common mistakes hindering your search visibility

Building strong search rankings for the keywords that matter to you (and your clients) is an ongoing task. In addition to being a long term commitment, there’s also the small matter of the sheer number of factors that go into Google’s decision as to where your pages should appear on their results pages. Add in the fast pace of changes and the fact that what’s considered good practise and acceptable will change over time, and it’s easy to see how mistakes can creep in.

Here are a few common issues which will work against your efforts to rank better:

1. You have duplicate content

Duplicate content is something that can naturally occur on your site over time – but if you don’t tackle it, it can play havoc with your site rankings. Duplicate content is a common problem for ecommerce sites, who may stock the same product in different sizes or colours and have multiple pages for each variation, with identical product descriptions.

To ensure that you aren’t serving up multiple pages of the same content to the search engine spiders (thus muddying the waters about what they should index), use a canonical tag to specify which pages you would like to be indexed.

2. Your content is too thin

One of the major search technology trends to emerge in recent years is the application of machine learning and AI. This allows search engines to understand context and meaning – not only does this help in understanding user intent to deliver improved search results to searchers, it also means that it’s easier than ever for the search engines to spot poor quality content.

If you have favoured a quantity over quality approach to your content marketing, and have lots of pages with very similar content, very light content and content that only scratches the surface of a topic, you’ll find it very hard to drive your rankings up.

Good quality content tends to be more in-depth so it will naturally be longer, will be well researched, unique, informative and useful. The only way to weed out thin content is to perform a content audit – identify where you have very week, unsubstantial content and create a plan to improve the page and give your arriving visitor a useful, informative read instead.

3. You aren’t thinking mobile

Google will finally complete its transition to an entirely mobile first index this month (March 2021) – which means that you’ll need to think mobile to rank from now on. If you aren’t optimising your pages for fast loading for example, by squashing your image files and ditching Flash, you could be harpooning your ranking efforts before you even get started.

4. Too many orphan pages

If you have pages on your site that simply exist and are separate from other pages, you can’t expect them to rank well. For a page to be crawled and eligible for ranking, Google needs to be able to find it and that starts with linking to it from other pages within your site structure. That could mean via your main menu navigation, from a blog or even from your site footer. However you choose to approach this task, ensure that all pages are connected to give yourself the best possible chance of ranking well.

Eazi-Business is Proud to Announce the Launch of a New ‘Partner Mentoring Program’

Sat, 13 Mar 2021 14:22:00 GMT

Eazi-Business partners already enjoy a comprehensive live training program . As part of our ongoing commitment to the success of our partners locally and globally, we are proud to announce the launch of our new one-to-one ‘Partner Mentoring Program’.

Starting a new business takes time, focus and effort. Having a mentor guide can have unprecedented benefits to you and your business that include:

The program involves an experienced successful partner share their time and knowledge with new partners post training. The objective is simple; to help them learn the ropes and guide them along a successful path with the benefit of hindsight and experience. Having someone who can listen, understand the experience and give sound advice can be invaluable, especially in the early stages.

Often experience is the best teacher. It helps tremendously to be able to work with someone whose problems and success you can relate to. Partners in the program are relating to someone who has been there and can give you insights into the many different ways of building a successful mobile app business.

The program is in conjunction with our unlimited telephone and email support, online videos tutorials and access to our library of marketing collateral. If you are interested in finding out how our ‘Partner Mentoring Program’ can accelerate your business, please feel free to schedule a call with us.

How to convert social media fans into customers

rebecca@dakotadigital.co.uk (Rebecca Appleton) — Wed, 10 Mar 2021 15:16:54 GMT

Or at least hot leads

Whether as an entrepreneur looking to grow your own sales pipeline, or to be able to advise clients who have come to you for app design, SEO or website design, it pays to know how to convert social media followers into customers or at least, sales prospects.

Social media is often disregarded as a source of solid leads or new customers, because attention is most often placed on vanity metrics such as the number of followers gained or the amount of likes or shared racked up. While these all point to having a growing or engaged community, having a solid strategy in place to transition those likes into leads is essential in 2021. You can bet if you aren’t doing this, your competitors are.

1. Encourage social media followers to connect with your brand directly with an email subscription

The first step to turning likes into leads is to have a direct means of communication with followers so you can target marketing efforts. The natural way to initiate this is to regularly offer encouragement and incentive for your social audience to subscribe to your mailing list on site for discounts, exclusive offers and news.

2. Offer a free telephone consultation

Depending on the nature of your business, it may be appropriate to invite social media users to claim a free telephone or video consultation with you. This could work for any number of industries with a little creativity. For something like web design or app design, it’s a no brainer. The same goes for SEO services, where you can easily offer a free 30-minute consultation to review a site’s performance. Coaches also employ this technique to encourage dialogue and begin in-person communication with potential clients.

3. Plug a free demo

If you have a software solution or similar which you’re trying to sell, you could also offer your social media audiences a free demo. This is an accompanied walk through of your product or service and is a great way to pull prospects from the awareness to consideration stage of your funnel. Again, this can be applied to lots of different industries and business types with a little creativity, from kitchen designers to app builders.

4. Have a follow-up and measurement plan in place

The secret of any successful marketing action is to have a measurement plan in place. Once your social media audience has taken the step of connecting with you directly via email, phone or in-person visit, you need to ensure you have a follow-up system in place and tools which measure the impact of your actions. This gives you the data you need to understand if you’re doing enough to convert your likes to leads or, if additional tactics and experiments are needed.

4 ways to avoid business burnout

rebecca@dakotadigital.co.uk (Rebecca Appleton) — Wed, 03 Mar 2021 16:30:23 GMT

The importance of mind and body wellness for entrepreneurs

Wellness has become a watchword over the last 12 months as the COVID-19 pandemic has continued to impact on our day-to-day lives. In addition to the stringent social distancing and hygiene measures, the pandemic has also threatened general health and wellness, with gyms forced to close and favourite hobbies out of reach.

In April last year, 4 out of 5 workers globally had been affected by the pandemic in one way or another, often in the form of a workplace closure or job loss. Zoom became the default for communication, with the platform confirming its monthly active users had surged from 10 million to a staggering 200 million by March. A survey conducted in 46 different countries by the Harvard Business Review revealed the impact of the change, with 86% of people saying their work life had gotten worse, 85% saying their wellbeing had declined and 62% were struggling to manage their workload.

As an entrepreneur, you likely need little introduction to the pressures of the last 12 months. In all probability, you’ve also had to work longer hours, juggle more and probably felt more stressed at one point of another. During a crisis, a natural entrepreneurial response is to dig in and get stuff done, but this can lead to a depletion of wellbeing, with more work, less sleep, more stress and less downtime all taking a toll.

With restrictions starting to ease and light appearing at the end of a long tunnel, now is the time to set an intention to prioritise your own wellbeing, both physical and mental. Making this commitment is key to having a healthy balance and avoiding business burnout.

Here’s four ways you can recharge your batteries so you aren’t trying to pour from an empty jug while in the office and running your SEO, web design or apps business.

Adjust your workload

Growing workloads are a common cause of business burnout but as an entrepreneur, you can take the decision when to bring in an extra pair of hands. If you’re exhausted, know that you are procrastinating more, missing deadlines or simply don’t feel as creative and productive as usual, the time could be right to bring in some extra support. This doesn’t necessarily need to be in the form of a payroll employee if you aren’t ready to add a permanent new staff member to your team. The working from home revolution and deep changes to the employment landscape mean the freelance and gig economy is booming – and that gives you flexibility to manage your budget and bring in the help you need.

Set time aside for movement

When you have a never ending list of things to do, it’s hard to justify stepping away but taking time out each day gives your mind a chance to switch off. Physical wellness is important for fighting feelings of burnout and can work wonders for your mental health. If need be, book out the time in your calendar just as you would for an appointment. There are lots of fitness apps out there to try; TV personality Mark Wright has just launched his own fitness app called Train Wright on the back of his popular social media series, with hundreds of workouts and meals to help you stay on track. Other options include Les Mills Fitness which is used in many gyms and Nike’s own train app.

Connect with family or friends

One thing the pandemic has shown us is just how much we miss social contact when it is not permitted. Making time to connect with friends or family is of vital importance in counteracting burnout – even if that connection is via a Zoom, WhatsApp or Facebook Messenger.

Call in professional help

Having an impartial third party you can talk through problems, anxieties and stresses with is invaluable so don’t be afraid to seek the services of a counsellor, therapist or workplace wellness specialist if you feel you might benefit from having an impartial ear whom you can speak with freely.

These are the trends shaping Twitter conversations right now

rebecca@dakotadigital.co.uk (Rebecca Appleton) — Wed, 24 Feb 2021 16:05:06 GMT

Insights from billions of Tweets to help you stay relevant

Twitter has issued a new trends report which reveals the results of an exhaustive deep dive into the billions of Tweets shared around the world over the last two years. The social media platform has drilled down through layers of content in order to indentify the topics and themes shaping the conversations conducted on its platform.

Its analysis has revealed that the brands which are “most culturally relevant” are the ones which thrive on the platform; meaning it’s well worth digesting what’s trending and considering how you can authentically integrate those themes into the content you share.

Wellbeing

One of the biggest trends to emerge, and a recurring theme in billions of conversations across the last 24 months, is that of wellbeing. The platform says, “COVID-19 brought conversations about health front and centre. The ongoing pursuit of personal wellness has motivated an increase in mentions of “self-care.”

The number of Tweets mentioning mental health have increased by 74% - this is a broad topic of conversation of course and could span content related both to the pandemic but also issues such as anxiety, overwhelm, productivity and being able to switch off when remote working.

Everyday Wonder

Perhaps unsurprisingly, another key trend to have emerged is the subject of everyday wonder – with more people forced to stay at home and curtail their usual hobbies and travel, content which focuses on positivity and escapism also increased. Twitter says that this content often reflects a search for deeper meaning and understanding, with posts also focused on spirituality and space trending.

Creativity

With more and more of us working from home, the lines between work and off duty are blurred. So too is the line between work and play, with many Tweets focused on being creative and finding creative outlets.

Twitter says, “Increasingly, creativity is becoming an essential part of people’s everyday lives… Creative expression feeds the soul. It also deepens our sense of self, offers an escape, builds social connection, and provides new sources of income.”

This trend also has an entrepreneurial aspect, with phrases such as side hustle growing 121%, while content referencing activities such as cooking, crafts and writing have increased by 64%.

As part and parcel of this, immersive and interactive content such as live streaming and collaboration platforms have also soared in popularity – something which brands can tap into to become closer to their audience and foster a sense of togetherness.

How to Use the Pareto Principle to Get More Done

rebecca@dakotadigital.co.uk (Rebecca Appleton) — Wed, 17 Feb 2021 13:59:01 GMT

A flexible way of managing your time

Whether in our personal or working life, there are some things we do that ultimately have more value than others.

This may seem like common sense, but it is a general way of describing the wider Pareto Principle; otherwise known as the 80/20 rule, the concept was developed by Vilfredo Pareto in the late 1800s, and still has many benefits in our modern lives.

Entrepreneurs and business owners share a common problem – how do you maximise your time when there is so much to keep on top of?

We explain the ways that the Pareto Principle can help you manage your daily routine so that you can focus on what matters:

How does Pareto Principle help with time management?

Because the overriding idea of Pareto Principle is that 80% of your output should come from 20% of your time, you can directly apply this to all aspects of your business.

Whether it’s the amount of customers-to-sales or products to services, you can apply the Pareto Principle as the idea that the distribution of task-to-output is not even.

So, if you have a big to-do list for the day that involves 10 things you want to achieve by 5pm, then it is highly likely that only a couple of those tasks will have the most impact in helping you achieve your goals.

Does that mean less is more?

Well, not quite. Pareto Principle is not intended to be used as an excuse to work less, it is most effective as a way of escaping the daily pressures of messy e-mail inboxes, cluttered desk notes and a scattered mind.

Optimising your time when you want to get involved in all elements of your business can be pivotal to success.

How do I start using Pareto Principle?

It can be all-to-easy to get bogged down in the stuff we think matters, rather than the things that will really propel our work forward.

You can start getting into the ‘20% zone’ by:

• Delegate tasks to others that may have more time or appropriate skillset to do the job, even if this doesn’t come naturally at first.

• Remove any distractions that disrupt your workflow – e.g. social media, unplanned discussions, background noise

• Work when you work best, whether that’s at 6:00am in the morning or late evening

• Know when to take a break and not feel guilty about doing so. Innovative thinking can often happen when our minds are at their clearest.

5 Cybersecurity Tips to Keep Your Assets Safe

rebecca@dakotadigital.co.uk (Rebecca Appleton) — Wed, 10 Feb 2021 13:15:55 GMT

Easy ways to protect your data and devices

Businesses are benefitting hugely from improved technology, especially amid the coronavirus pandemic. It helps to keep teams connected, smoothes management processes, and makes collaboration simple. However, as technology advances, cyberattacks have also become more common and more sophisticated.

Unfortunately, small businesses are most at risk. They lack the necessary infrastructure to identify and prevent attacks and outsource more to third-party organisations – who are also susceptible to a cybersecurity breach.

As a small business owner, you must be aware of how to protect your business. Try these 5 cybersecurity tips to keep your assets safe.

1. Don’t Underestimate

Owners of small and large businesses alike often overlook the potential of being hacked until it is too late. However, in today’s world, cyberattacks are extremely common. The methods used by cybercriminals are constantly improving and becoming more advanced. Being prepared is the first and most critical step in the prevention of online threats.

2. Back-up All Information

If you are the victim of a cybersecurity attack, the hacker may have used specific malware that prevents you and your organisation from accessing your systems – unless you pay a ransom. These attacks are called ransomware attacks and they’re becoming more common. To prepare for these attacks, be sure to back up all essential information that your business needs to operate so if the worst does happen, your entire operation doesn’t come to a grinding halt.

3. Run Simulated Cyberattacks

You can hugely benefit from completing tabletop exercises to see how your staff nd systems would respond in the event of a real-life cyberattack. This will allow you to see gaps in understanding and will help you identify weaknesses that could be exploited.

4. Invest in Cybersecurity Wisely

Many small businesses neglect the need for cybersecurity with the primary reason being that budget doesn’t allow it. However, you should assess your assets and see how much you could be liable for if you were targeted by hackers. If this is something you cannot stand to lose, investing in cybersecurity or having a third-party company protect your assets would be a worthwhile investment.

5. Check for Vulnerabilities

It is important that you regularly check where your company’s vulnerabilities sit so that you can improve any potential weak spots. To do so, you should invest in a vulnerability scanner that will frequently check your servers, networks, systems, and applications for weaknesses that hackers could target.

Several easy ways to tap into your competitor’s SEO success

rebecca@dakotadigital.co.uk (Rebecca Appleton) — Wed, 03 Feb 2021 16:44:38 GMT

Tips and tactics to try now

Reaching top of the search rankings is an important marketing target for many businesses but, it is easier said than done to reach those top spots. SEO best practise is very fluid, thanks in part to ever-changing algorithms, new technologies and emerging search habits.

The SEO ecosystem is also vast, encompassing a wide range of activities from content optimisation and link building to reviews, content creation and technical considerations such as page load speed and mobile use.

With all that said, it makes sense to harness existing knowledge where possible – and for ambitious sites, that means conducting competitor research and applying things your rivals have learnt and successfully deployed to further your own efforts.

1. Use them to further your own keyword research

The task of a keyword researcher never ends but, it can be made much easier by dipping in to the work of your competitors. It could well be that they have identified very useful search phrases that your own SEO activity, content marketing, social media and link building hasn’t yet embraced.

You can also use this exercise to identify search terms that your competitors are ranking for that you are not.

A tool such as Ahrefs makes this process quicker and easier and will also afford more comprehensive results. Moz Pro also has a keyword research tool which is handy. You can then add to this by heading to Google and studying emerging search trends to further bolster your list and generate new opportunities.

2. Deep dive backlinks

Link building is a long and arduous process but, you don’t have to source likely outlets to link back to you from scratch. Instead, run a link report on a few of your competitors and then brace yourself for some manual sorting and organising. The goal here is not to go after every site linking back to a rival. It’s to review their link profile and identify the higher quality and niche sites that could be beneficial to your own link prospecting efforts.

Again, you can use a tool such as Moz or Ahrefs to take much of the legwork out of the initial data collection stage.

3. Perform a content analysis gap

It’s no secret that content is key to better SEO. Content is also important for the consumer however so, you want to ensure that you really get this aspect of your marketing right – not just to boost those rankings but to ensure that hard won traffic arriving on your site also finds good quality, highly relevant content.

Studying content published by your competitors can be a good source of inspiration for your own blogging and content marketing activity. It can also give you an insight into where opportunities to fill a gap left by your competitor might exist; such as if they have a piece of content that is out of date, you could plug that need by creating your own up-to-date version. If they brush over a subject that could be treated in much more detail, writing that more in-depth piece could help you with Google and your visitors.

How to take your social media up a gear

rebecca@dakotadigital.co.uk (Rebecca Appleton) — Fri, 29 Jan 2021 14:04:13 GMT

Easy, practical tips to boost your social media marketing performance

Social media offers a fantastic way to build your brand, create your own personal brand, attract leads and grow your business. It’s also a place you can establish your expertise and build relationships with your customers. With more of us spending more time than ever before on social media as a result of the pandemic, now is the perfect moment to kick your social media up a notch. Try our easy tips to do just that.

Tip 1: Be relationship-focused

While social media is undoubtedly a valuable channel for nurturing leads, and since the acceleration of social commerce a channel for making direct sales, the most successful brands are those which focus on building relationships with their audience, rather than consistently pushing sales messages.

Tip 2: Incorporate user generated content

It’s well known that consumers place great store in online reviews. You can harness some of this trust and introduce social proof to your feed by harnessing user-generated content. If a client tags or mentions you, get in to the habit of resharing to your own channels. In addition to cultivating trust and emitting social proof signals, the use of user-generated content also alleviates some of the pressure of content creation.

Tip 3: Don’t be afraid to try new social platforms

There is nothing at all wrong with sticking to the same tried and true platforms if they work for you but, to kick your social media presence up a notch, it can pay to experiment with new platforms too. TikTok for example exploded in 2020 making it well worth a look. New platforms emerge all the time and while they won’t always be a good fit for your brand or demographic, cultivating a presence on emerging networks that could work for you can amplify your reach and help you get in front of new audiences.

Tip 4: Go live

Live streaming and going live is a fairly recent phenomenon and something that again peaked last year during the first wave of the pandemic. Now, it’s a much-consumed medium for social media users and, for some brands, an excellent way of increasing reach and engagement. If you haven’t yet tried live streams, plan out a few dates to dip your toe in the water. Don’t forget to promote them heavily beforehand. If you’re unsure as to what your live might look like, start researching what others in your space are doing and doing well for inspiration.

What We Know About the New Samsung S21 Ultra

rebecca@dakotadigital.co.uk (Rebecca Appleton) — Wed, 27 Jan 2021 15:49:51 GMT

The first major smartphone release of the year

Samsung debuted its flagship new smartphone earlier this month – with the first handsets set to arrive to eager users in the next few days. So, what do we know about this first major smartphone release of the year so far – and how high as the bar been set for the new iPhone launch later in 2021? Let’s take a look at the specs:

• Dimensions: 75.6×165.1×8.9mm

• Weight: 229g(mmWave), 227g(sub6)

• Screen size: 6.8-inch Edge QHD+

The most advanced chip yet

The S21 Ultra has Samsung’s most sophisticate chip yet which the manufacturer says assures extra speed, improved gaming, enhanced energy efficiency, faster charging and when coupled with its own chipset security platform, Samsung Knox Vault, more protection and privacy than ever before.

Extended connectivity

S21 handset owners can expect more connectivity from their devices. It is the first in the world to support Wi-Fi 6E for example with more bandwidth and faster Internet speeds to power quicker downloads and streaming.

The S21 Ultra also has Ultra-wideband capability and AR finder to locate missing items. There’s also Dual Bluetooth technology and a dual SIM feature, along with S Pen compatibility.

Incredible camera and video technology

Without a doubt one of the most impressive features of the S21 Ultra is the visual technology Samsung has packed in. The handset incorporates no less than five cameras, including two telephone lenses, a 108MP wide-angle lens and a 40MP dedicated selfie camera. The professional-quality camera system also packs in a 100x zoom and even better BrightNight sensor which allows for improved images at night and in dimly lit spaces. The camera’s AI can also adjust lighting for portrait shots to help photographers capture their most striking images yet.

For those who are already used to shooting with their Samsung, the S21 Ultra also offers 4K at 60fps capture for both the front and rear quad cameras, along with 64 times richer colour data, for professional image quality to rival any camera.

On the video front, Samsung has set out to empower users to create cinema-quality footage with 8K video snap, dual lock and dual zoom.

Longer battery life

If you’re constantly frustrated with your smartphone battery running low after a busy day, the S21 Ultra boasts an ‘Intelligent’ battery which can last a minimum of 24 hours even under heavy use.

2020 - A year to remember with Eazi-Business

Mon, 18 Jan 2021 15:09:41 GMT

No matter where you are whilst reading this post, no matter what you are doing and no matter how you’ve been affected, the high likelihood is that you have experienced a year to be remembered. 2020 will most certainly go down in history for a variety of reasons. Whilst in the most part we’d all like to leave some things behind us, there have undoubtedly been some phenomenal discoveries that have helped businesses not only survive, but also thrive amid the turbulence.

Many business owners will be breathing a sigh of relief, thankful to have made it through the year, whilst other businesses are celebrating the growth that this year has produced. Eazi-Business has managed to fall into the latter category and this has as much to do with their hard work, adaptability and core principles, as it has to do with the industry as a whole.

“It’s definitely been a turbulent year, but luckily we’re in an industry that was set to grow and has done just that through 2020.”

- Danny Singh, Business Development manager

You would have had to have spent the last ten years living under a rock to have not noticed that the technology industry has been a huge growth market and there are three main reasons for this:

To save time.

To save money and generate revenue.

To make using services more convenient.

For those of us operating within the App Development sector specifically, the possibilities for new business ventures are endless. With a high percentage of businesses still yet to make the move and new businesses opening everyday across the globe, the Eazi-Business network has had its most profitable year in history and is looking forward to an even better 2021. Before we wish farewell to this unforgettable year, I wanted to take a moment to summarise some of the great projects that Eazi-Business has undertaken over the last twelve months.

New product launch: Eazi-SEO

Eazi-Business kicked off the year with a huge announcement and launched Eazi-SEO back in February. As we well know, digital transformation has been a priority for so many businesses this year, but that’s only the first step. An effective SEO consultant can help businesses rank competitively on Google’s search engine. SEO is the most cost-efficient way for a business seeking to increase their online traffic and brand awareness. The earnings potential for an Eazi-SEO consultant are the highest-per-customer, out of the range of products that the brand currently offers! The launch of Eazi-SEO was fantastic news for the network of partners who were undoubtedly delighted by the opportunity to increase their existing streams of income by being able to offer an even broader range of digital services.

Covid-19 Business Support Package

In March of 2020, the company underwent vast adaptations in line with the rest of the world as varying government restrictions were announced in order the take action against the spread of COVID-19. Not only did “Eazi-Apps LTD” become “Eazi-Business LTD”, in order to better represent the three opportunities now available, the core team quickly announced their ‘Covid-19 Business Support Package’. The package included a variety of updates:

Changes in pricing made the Business Opportunity more accessible for all.

Additional products were offered to new partners for no extra charge.

Training and guidance on offering ‘Pandemic specific’ services to small business.

With this support in place, Eazi-Business were able to correctly predict a hugely successful year for the company and its network.

“By pushing the boundaries of how and where we can do business, the COVID-19 pandemic has forced entrepreneurs to look at digital media in a new light.” - Entrepreneur.com

New Eazi-Apps Platform

August played host to yet another huge announcement from the company. As part of a continuous effort to develop the technology and services provided, the brand new Mobile App Platform was launched. The platform includes a wider range of functionalities and features, faster loading times, a diverse range of layouts to build upon and the possibility to enhance the platform even further with custom developments. The network was given a comprehensive walk through of the new platform and invited to attend networking webinars where questions and concerns could be raised during the final stages of development. Since the smooth transition from old to new, a weekly flurry of new and improved Mobile Apps have been published throughout the network, as the platform itself continues to be improved upon.

New product launch: Eazi-Order

Whilst the network enjoyed the improved functionalities of the new platform, Eazi-Business decided November would be the perfect time for yet another fantastic technology update and launched Eazi-Order. Eazi-Order was launched to directly attend to the newly faced needs of the restaurant and take-away industry. By this point in the year, food businesses had struggled to find means of continuing business, and whilst many were able to offer some form of ‘contact-free’ options, those without digital solutions were left at a huge disadvantage. Eazi-Order is a COVID-ready food ordering system designed to enable businesses to easily deliver food via take-away, click-and-collect and table service.

Onwards and upwards

The year as a whole ended on a high for the Eazi-Business network. A need for additional growth within the Business Development team saw two new faces make an appearance on the network’s monthly webinars. Eazi-Business partners can now be located in several new and exciting international territories. Since 2014, Eazi-Business have made good to their promise, to work closely alongside small businesses, and offer affordable digital solutions with the capabilities to compete with the larger online retailers. No one of us could have predicted that such solutions would have become so necessary, in such a short space of time, but thankfully small business owners are becoming increasingly aware of just how simple and easy it is to digitally transform their businesses. As normality returns, consumer habits will likely do the opposite and Eazi-Business is doing the work behind the scenes to help entrepreneurs and business owners alike prepare for whatever comes next.

Top project management tools to make 2021 your most organised year yet

rebecca@dakotadigital.co.uk (Rebecca Appleton) — Wed, 13 Jan 2021 16:35:06 GMT

The best tools to help your year stay on track

As a busy entrepreneur, being able to manage your time and stay organised is key to achieving your goals when you have multiple projects and tasks on the go. Investing in a good project management system, whether it’s to keep your own workload in check or to help you better manage your team, is an easy way to take back control and ensure you never miss an important deadline.

Try our pick of the top tools available now and see how much more efficient and productive you can be:

1. Monday.com

Monday.com can be used for task, project and team management, making it a handy resource as your business grows. You can create dedicated boards for each project, group tasks and to-dos, assign work to others, set deadlines, share files and check in on progress at a glance.

The platform promises easy set up with workflow creation in minutes, and it provides hundreds of free to use templates, all pulled from real users. The visual nature of this tool also means training for new recruits should be minimal, increasing productivity and removing complications.

2. Asana

Available for web and smartphone, Asana works well for both remote and in-office teams. Like Monday, Asana works with boards, for at-a-glance updates of tasks and deadlines. You can also use these boards to assign to dos or entire projects to team members as well as set deadlines and share files.

Feature rich, Asana packs in lots of functionality such as the ability to set goals, create and share forms, monitor workloads, build timelines and automate routine tasks.

You can choose from four different packages with options suited to very small businesses and single person projects up to enterprise level.

3. ClickUp

ClickUp says that it is so efficient that its users save one day per week, guaranteed. Infinitely customisable, you can tailor ClickUp to your exact needs with custom status options aligned with each project time, multiple templates and checklists. You can assign tasks to multiple people, define task dependencies so you can quickly see where bottlenecks are holding up projects, set goals, track time, schedule reminders, workloads and milestones for ongoing projects.

The sheer amount of features and freedom to customise does mean that onboarding time is a little longer than with Asana and Monday as there is so much more to get to grips with.

Why work on your personal branding this year?

rebecca@dakotadigital.co.uk (Rebecca Appleton) — Wed, 06 Jan 2021 15:24:11 GMT

Top tips for entrepreneurs heading in to 2021

What do your clients or prospects say about you when you aren’t in the room? According to Amazon founder, Jeff Bezos those comments you don’t hear are your personal brand.

As an entrepreneur, having the right image and profile is crucial. It gives you credibility, a sense of authority and helps your prospects to buy in to your expertise, whether that’s conducting SEO, designing a website or building a mobile app.

This year, personal branding is more important than ever by simple virtue of the fact that more and more of your prospects are going to be searching online due to social distancing measures and non-essential business closures.

Here are a few reasons why it’s well worth adding personal branding activities to your 2021 to do list:

1. Attract more leads

For any entrepreneur, attracting good quality leads is a never ending challenge. Growing your personal brand is one way to ease this process. As you become more higher profile and recognised within your niche, you should start to see more people want to work with you. This increased demand directly translates into a greater number of leads, which means more revenue. Depending on the speed with which you grow your brand, and the recognition you achieve, you could also consider increasing your prices in line with growing demand.

2. Facilitate better networking

Being a well known personality or trusted expert in any field automatically opens up more doors. One such door is that to elevated networking – if you’re intent on growing your professional connections this year and building fruitful professional relationships, having an established personal brand could be a real asset. Being a known name makes it easier to get calls booked in, could see others reaching out to you and increases your chances of being recommended to others, invited to events and sought out by professionals.

3. It’s great for marketing

As we touched on, this year is set to be very competitive online thanks to the growing traffic and increased focus on doing business digitally. Investing in growing your personal brand makes for good marketing and can strengthen your efforts in other areas such as SEO and social media marketing. If you establish yourself as an expert, you may find for example that you’re invited to pen a guest blog for a trusted publication or contribute an opinion to an article, both of which could lead to more traffic to your site and better search rankings. Being able to add “as soon on…” to your website also gives you enhanced credibility and helps with other marketing efforts.

Search news roundup – December

rebecca@dakotadigital.co.uk (Rebecca Appleton) — Wed, 30 Dec 2020 10:59:35 GMT

The top stories you may have missed this month

Make no mistake, December is a busy month for many of us. You have jobs you need to finish and less time in the office to get everything done before the holiday period. If you’ve been focused on ticking off as much as you can this month, you may have missed some of the latest search marketing news, events and launches. Catch up now with our handy round-up, just in time for the arrival of 2021.

Google carries out interactive search results tests

Google is continually testing new initiatives to refine its search offering but the one that has caught the eye of the industry this month is especially exciting for search professionals’ interactive search results. First appearing in early December, this test saw interactive elements appearing on the search results page. A small photo icon appeared next to the search result which, when clicked, triggered images to be revealed from the site in question. While Google hasn’t officially commented, it’s thought this type of interactive element is at the early testing stages.

Black Friday weekend the biggest ever for Amazon

E-commerce continues to thrive with Amazon revealing that the recent Black Friday weekend was its “best ever” with record orders and sales recorded. Shoppers flocked to the marketplace to stock up on the traditional shopping weekend’s offers, with Amazon’s official blog reporting third-party sellers saw a 60% year-on-year growth. Even more impressive, it says record sales mean US SMEs sold an average of 9,500 products per minute since October.

It’s a similar story across the web too, with UK sales online up 23% on Black Friday, and traffic to web pages up 35%.

Lead form extensions get makeover

If you advertise your services on Google Ads, you should now find it easier to generate and manage leads from your PPC activity thanks to changes to how lead form extensions work. Rolled out in early December, the Google Ads team have made it possible to share forms across campaigns, ask more questions on the form itself and integrate data with your existing CMS system more easily.

Google deploys December core update

Google rolled out a major core update at the start of the month. Although not all of the impact has yet been felt (the update was rolled out 16th December) it seems that much of the focus has been on returning results that better meet the user’s search intent. This is something Google has focused on heavily in recent years. This new update also seems to be giving more weight to content headings and structure, meaning those pages which use lots of headings to help readers ‘scan’ he content appear to be performing well.

5 COVID-Ready Digital Products Businesses Need Now

Mon, 21 Dec 2020 14:44:20 GMT

2020 has seen a huge rise in demand for technology solutions to help businesses survive through reduced face-to-face engagement and passing trade. Competition from online retailers is forcing businesses to undergo an urgent digital transformation. The drastic shift towards trading through apps and websites, particularly on the part of small-medium sized businesses, is unprecedented. It is now unthinkable that high street businesses will ever fully return to exclusively traditional methods of engaging with customers. The reality is, businesses who were reluctant to move with the times, are being left behind.

“We’re seeing a lot of businesses that never had online presences get online for the first time, and we’re seeing small businesses that had an online presence now make them their primary way of doing business” (Mark Zuckerberg)

- Online transactions increased by 26.7% during 2020 (Statista)

- Consumers spent $28 billion in apps in Q3 alone (Tech Crunch)

- 44% of businesses said they would increase IT spend in 2020 (TechRepublic)

Here are 5 pandemic-proof products that Eazi-Business’ network of partners are providing to businesses around the world:

1. Powerful Mobile Apps

Businesses without an effective mobile strategy are losing sales. Mobile apps are the essential customer retention tool every business needs. During the COVID-19 pandemic, businesses have struggled to keep customers engaged. Incentivising existing customers to engage via their app nurtures loyalty and repeat custom. Eazi-Apps partners are able to build apps with mobile commerce, reservation and booking systems and drive traffic with push notifications.

Revenue-Generating Features
Fully Customisable
Publish to iOS, Android & Progressive Web App
No Coding Skills Required

2. Lightning-Fast Websites

Poor web presence causes businesses to lose out on a massive proportion of consumers. Simply having a website is no longer enough – the competitiveness of online trading has increased dramatically during the pandemic. It is now necessary to have a great website. Mobile responsiveness, fast load speeds and sales-focused features are essential to compete in the online retail world. Eazi-Sites requires no coding skills to produce cutting-edge websites.

Fast Load Speeds
Extensive Business Tools
Advanced e-Commerce
Intelligent Marketing

3. Search Engine Optimisation

Doing business online is increasingly competitive and websites which appear low down in search results in loss of revenue. Every business wants their site to rank highly, preferably on page one of Google. Eazi-SEO provides innovative technology enabling partners to improve the SEO value of a website, even with no previous experience.

Help Businesses Rank Higher on Google
Build Professional SEO Strategies
Manage Local SEO
Detailed Performance Data

4. Brand Communication

Poorly written copy and a lack of clarity is one of the main reasons businesses fail to engage potential customers. Access a professional brand communication framework and help businesses clarify their message and make more sales. Take the comprehensive training course and write effective marketing copy for businesses in need of a powerful online presence.

Brand-Story Framework
Build Brand Strategy
Help Businesses Clarify Their Message
Increase Businesses’ Revenue

5. Eazi-Order

Restaurants, bars and cafes have suffered devastating loss of earnings whilst face-to-face interaction with customers has reduced. This recently launched, advanced food ordering system with cutting-edge functionality enables them to continue to serve. Possibly the most on-trend digital solution currently, Eazi-Order facilitates intelligently formatted ordering for the food and hospitality industry.

Table Service | Click-and-Collect | Time-Slot Delivery
Thermal Printer Integration
Integrates with Eazi-Apps & Eazi-Sites
Can be Delivered as a Standalone Solution

Eazi-Business is an award-winning provider of comprehensive technology business opportunities. The complete Business-in-a-Box solution provides everything required to launch a profitable, pandemic-proof business to accelerate your earnings and deliver vital support to local businesses.

Don’t go into 2020 making these SEO mistakes

rebecca@dakotadigital.co.uk (Rebecca Appleton) — Wed, 16 Dec 2020 16:38:37 GMT

Get your website off on the right foot for the New Year

There is simply no underestimating the value of a prominent presence on the search results pages, but achieving top ranking can be a frustrating and time consuming process. The arrival of the New Year marks a good opportunity to revisit your tactics and ensure you aren’t making any SEO mistakes that could sabotage your efforts to rank higher.

1. You’re targeting the wrong search terms

If you aren’t seeing any return from your SEO efforts, it could be that you aren’t optimising for the right keywords. If your efforts are focused around keywords that have very low search volumes, even strong rankings will fail to deliver the volume of traffic needed to justify your SEO efforts.

2. Your content is poor

Over time, how Google assesses your content has changed. Things like user intent and the use of natural human language within your articles, web copy, blog posts and landing pages have become more important – if your content hasn’t been regularly audited and your approach to content updated to stay in line with search engine expectations, you’ll likely fail to rank well.

3. You haven’t made mobile enough of a priority

It’s easy to assume that mobile has been around for so long now that you don’t need to continually work on the mobile readiness of your site. If that’s the case, and you are guilty of letting your mobile SEO tasks slip, now is the time to change course. Things like checking page load speed, ensuring all images you upload are compressed and reviewing the user experience for mobile users can all aid in your SEO efforts.

4. You’re too keyword focused

While keywords have long been a foundational aspect of SEO, advances in technology (such as Google’s BERT algorithm and AI) have eaten away at their importance. Now, things like user intent are considered, which means that your SEO needs to adapt to keep pace. Focusing all of your efforts around keywords means you’re missing out on other powerful optimisation tactics that could elevate your rankings.

5. You’ve overlooked local SEO

Local SEO has become more of a priority for many businesses over the last few years – especially those who have a physical bricks-and-mortar location or are service-based (such as plumbers or mobile beauticians). If you aren’t focusing on local, you could be missing out on a great deal of search traffic.

Top SEO trends for 2021

rebecca@dakotadigital.co.uk (Rebecca Appleton) — Wed, 09 Dec 2020 15:19:11 GMT

What can we expect to see in search marketing next year?

A New Year almost certainly means new SEO trends, especially given the hue increase in search and ecommerce during the COVID-19 pandemic. Here, we’re rounding up the tactics and strategies that we think will dominate in 2021, to help you get a leg up on the top search results heading into the New Year.

Trend 1: More focus on intent

A lot of the major changes made to Google algorithms – such as the machine learning algorithm Bert – have all been designed to help the search engine determine the intent behind a search query. It should come as no surprise then to learn that intent will be a recurring SEO theme over the next 12 months. Most SEO professionals agree there will be a greater focus on the reasons behind a search and a desire to serve up content that provides those answers or solutions.

Trend 2: A greater focus on all owned media

One of the core pillars of local search is prominence; how proflific your business is across the digital ecosystem. This could also be more important in 2021, as Google and other search engines work to build a better picture of your brand (or you as an individual if you are your brand) and return results from respected, credible, authorative sources.

Building prominence means that all of your owned media channels, from your website and your blog to things like your social media profiles and even podcasts, will need careful attention through the year.

Trend 3: Mobile ever more important

It seems that we assign more importance to mobile and the mobile user experience each year and 2021 will be no different. The truth is that we all rely on our mobile devices more and more, and are increasingly now using our phones not just to research and shortlist, but to transact purchases too. Mobile has also been a huge priority for Google for a number of years so expect mobile optimisation to be crucial to your search success in 2021. This could mean you spend more time on the mobile user experience, work to improve mobile page speed, dedicate more time to local SEO or craft content specifically for the mobile rather than desktop search user.

Trend 4: Long form content

There is always some debate between SEO professionals and marketers as to what exactly constitutes long form content and, whether it is really important with the diminishing role of keywords but, 2021 is set to show us that content is still king. Rather than multiple shorter posts, longer, more detailed content which follows the E-A-T methodology will be essential for SEO efforts.

What do we know about Apple One?

rebecca@dakotadigital.co.uk (Rebecca Appleton) — Wed, 02 Dec 2020 15:35:15 GMT

Diving into Apple’s new subscription service one month on

On 30th October, Apple launched Apple One, its new bundle subscription service designed to offer better value to customers. Great for anyone who uses multiple Apple services, here is everything you need to know about the new subscription package.

What is Apple One?

Apple One is a bundle subscription service that rolls six Apple services into one: Apple Music, Apple TV+, Apple Arcade, Apple News+, Fitness+, and iCloud storage. This makes its services more affordable and its subscriptions much easier to manage, allowing users to get more, for less.

It seems that simplicity was the key driving force behind Apple One’s development, with Apple’s senior vice president of Internet Software and Services, Eddy Cue saying, “Apple One makes enjoying Apple subscription services easier than ever, including Apple Music, Apple TV+, Apple Arcade, iCloud, and more. With Apple One, you can access the best of Apple entertainment across all your favourite devices with one simple subscription.”

There are three different plans available:

- Individual: Apple Music, Apple TV+, Apple Arcade, and 50GB iCloud storage (£14.95 per month)

- Family: Apple Music, Apple TV+, Apple Arcade, and 200GB iCloud storage, with the ability to share with up to five additional family members (£19.95 per month)

- Premier: Apple Music, Apple TV+, Apple Arcade, Apple News+, Fitness+, and 2TB iCloud storage, with the ability to share with up to five additional family members (£29.95 per month)

How much money can you save with Apple One?

The plan you choose affects how much money an Apple One subscription will save you. If opting for the Individual plan, subscribers will save around £6 by using Apple One rather than subscribing to all four services individually. Savings for the Family plan are similar, saving subscribers around £8.

Premier subscribers receive the best value for money. If paying for all Apple subscription products, you’d be spending around £25 more, equating to a savings of £300 per year.

How does Apple One work?

As with other bundle subscription products, users are charged for Apple One on a monthly basis. The service is free to cancel at any time, or you can upgrade or downgrade your plan as required.

Currently, Apple is offering a 30-day free trial to all its members. However, the free trial only applies to services not trialled before. For example, if you are already an Apple Music user, you will not receive a free Apple Music trial.

To sign up for Apple One, head to the “Settings” on your iPhone, iPad, or any other Apple device, and select the “Subscription” menu. Click on the button that says “Get Apple One” to choose a plan and start a free trial. As this service only rolled out in October, there is limited access at the moment. However, all UK and US customers have access to all three plans.

5 easy ways you can improve your blog’s performance

rebecca@dakotadigital.co.uk (Rebecca Appleton) — Wed, 25 Nov 2020 16:36:18 GMT

Quick wins to head into 2021 stronger than ever

Whether you’re an entrepreneur, a marketer, an SEO pro or a small business owner, one of the most frustrating elements of the digital marketing experience is discovering that your blog really isn’t pulling its weight.

We all know that content is vitally important to both search engine rankings and the user journey to purchase. Blogs are also fuel for link building and social media content. All of which makes a blog which fails to attract traffic, doesn’t generate engagement and is generally underwhelming from a performance perspective frustrating. It’s a source of missed opportunity but one that you don’t have to resign yourself to putting up with.

Try these 5 easy tactics to improve your blog’s performance and set yourself up for success heading in to the New Year.

1. Devise a strategy

Accepted wisdom suggests that you need to blog as much as you possibly can and upload content as frequently as possible. The issue with trying to keep up with a frantic quantity of posting means that you may well lack a clear direction and defined strategy.

If you haven’t created a content strategy for your blog, research suggests that those who have a documented strategy are more successful so, now is the ideal time to do just that. Take time to define your audience persona, brainstorm a topic calendar which reflects those persona interests, define acceptable blog lengths and stipulate promotional methods.

2. Set a posting schedule

Posting frequently can help your blog to pick up regular readers and semi-automate some of the other process which will attract traffic, such as sharing on social media and sending out emails. Set out a realistic posting frequency which you can stick too. Don’t be overly ambitious as that can derail your efforts and led to quickly giving up. If possible aim for once or twice a week initially and then scale up from there.

3. Carry out a content audit

Just because your blog hasn’t performed well this year, it doesn’t mean your content can’t be brought up to speed. Perform an audit, highlighting content that can be improved and repurposed. Could adding more research or extending content length create a much better piece?

4. Review your SEO strategy

If your blog isn’t optimised for search you’ll find it impossible to attract the level of traffic that signifies your content is successful. A HubSpot experiment a few years ago shed light on the fact that many blogs are actually competing against themselves in the search engine results pages by having a huge, unorganised library of content that all targets the same search term.

Review your blog’s SEO to see if you’re also falling foul of that rule, but also check that the SEO basics are being done well (such as using the right keywords, compressing images, using appropriate headers, alt tags and minimising page load speed, along with useful internal linking and visual content).

5. Brainstorm content promotion

It could be that your blog isn’t performing well because you aren’t promoting your content as much as you could. Devise a content promotion plan which identifies all of the ways you can share your blog content and amplify your posts. Social media and your owned channels are a good place to start but, you may also want to consider paid forms of promotion such as content syndication to help you achieve your goals.

4 reasons your website has a high bounce rate

rebecca@dakotadigital.co.uk (Rebecca Appleton) — Wed, 18 Nov 2020 09:33:08 GMT

And what to do about it

As an entrepreneur, getting good levels of organic traffic to your site is the first step in growing your online business. However, you also need visitors to spend time browsing your site to eventually invest in your product and services.

Whenever a user visits your site and leaves without navigating to another page is known as a “bounce,”. The percentage of people who only view one page on your site before exiting is known as your bounce rate. The optimum bounce rate hovers around 26 - 40%. The higher the rate, the more potential customers are leaving your site in one click.

Luckily, there are several reasons why your website could be showing a high bounce rate, most of which are easy to tackle.

1. Slow Page Loading Times

A slow page load time is a prime source of higher bounce rates. Today’s Internet users are impatient, and with every second that ticks past waiting for content to load, the greater the chance that user will go elsewhere.

You can use tools such as Google Search Console page speed reports, Lighthouse reports, or GTmetrix to review the loading times for individual pages and your site as a whole. The tools will provide you with recommendations for improving page speed, such as using smaller image files, reducing the number of redirects, and reducing third-party scripts.

2. Uninformative Title & Meta Description

If your page title and meta description do not accurately represent the content on the page, you might register a higher than necessary bounce rate. This happens because visitors click through from the search results expecting to find the answer to one question, but receive something else, sending them swiftly back to Google to find what they were actually looking for.

A misleading page title and description may have done deliberatlet for click-bait or by accident and then not noticed. Whatever the reason, it can drive up bounce rates and give a poor impression of your site. This is easily remedied; simply review all titles and meta descriptions and adjust any inaccurate entries accordingly so that they truly reflect current page content.

3. Poor Quality Content

The content on your website itself could send visitors away at first glance. This happens when your content is of a poor quality, written purely for SEO, out of date or lacking in authority, detail or credibility. A content audit can help you to determine whether poor content is driving visitors away.

Question whether your content is written with your marketing personas in mind, uses the right language and tone of voice and provides enough information to be useful.

Images, headers, and other page breaks can make your content more visually appealing and easily scannable. If these are lacking, too much text could leave visitors overwhelmed.

4. Not Mobile Compatible

Mobile search surpasses desktop search volumes so, if your website is not optimised for mobile use, your site’s bounce rate will bear the brunt of user frustrations. Sites that aren’t mobile-friendly take longer to load and do not look appealing on handheld devices, often causing key information to be hidden below the fold. Poor mobile optimisation is also detrimental to your search rankings so mobile-friendly optimisation will need to take place as a matter of urgency.

The entrepreneur’s guide to cyber security

rebecca@dakotadigital.co.uk (Rebecca Appleton) — Wed, 11 Nov 2020 15:29:51 GMT

As cyber attacks spike, follow these steps to protect your data

One of the defining characteristics of 2020 is that more of us than ever before have swapped to remote working. We now head to our kitchen tables and home offices rather than out the door for the daily commute. As an entrepreneur, whether you’re used to working from home or have temporarily closed your office due to COVID-19, there is an important development that you’ll need to address to work safely which has arisen as a direct result of the pandemic; a surge in cyber crime and cyber attacks.

According to research carried out by Barracuda networks, phishing attacks increased by a staggering 667% between February and March as the pandemic took hold, with most attacks focused on installing malware, stealing user data and IDs and scamming recipients out of money.

You’ve probably had more Zoom calls this year than ever before and that trend also hasn’t gone unnoticed by cyber criminals. Channel Futures says there has been a 2000% increase in the number of suspicious files distributed online using the word ‘Zoom’ – potentially in an effort to trick recipients into thinking it’s a genuine call request.

The National Cyber Security Centre (NCSC) report has revealed a record number of cyber attacks were foiled in the last year. With everyone from government agencies to individuals, universities and hospitals to businesses a target, it’s vital that you double down on your cyber security arrangements and review measures in place for yourself and your team to keep your data safe and business secure.

How to stay safe when working remotely

• Update your antivirus: Make sure your antivirus software is fully up-to-date and ensure your team also keeps on top of updates.

• Use a VPN: Set up and use a Virtual Private Network (VPN). This keeps your browsing and data secure and prevents cyber criminals from seeing private information such as financial details and other sensitive documents.

• Use 2-factor authentication: 2-factor authentication can help prevent unauthorised access to things such as your website CMS and PayPal accounts. Always turn on 2-factor authentication for yourself and require it of your team too so that when they log in to company systems, they are doing so in a secure manner.

• Have approved tools: If your team is all working from home, they’ll need a reliable, safe means of communicating and collaborating. Create a white list of approved tools and platforms, such as Slack and Microsoft Teams, so systems with security flaws aren’t inadvertently used, exposing your data to cyber attacks.

How to stay productive during the busy Christmas period

rebecca@dakotadigital.co.uk (Rebecca Appleton) — Wed, 04 Nov 2020 15:01:36 GMT

Tips for entrepreneurs juggling packed to do lists

2020 has been a year like no other but we’re now facing down the last few months – and for entrepreneurs and business owners, that usually means an overwhelming amount of jobs to tick off.

Staying productive when you have a lot to do is easier said than done, but it is possible to swat away those feelings of overwhelm and approach your task list with a strategy that prioritises getting stuff done, rather than stressing about the sheer volume of work you still need to accomplish.

Whether you’re worrying about fitting in all of your sales calls, don’t know where to start with seasonal marketing or are concerned you haven’t yet planned ahead of 2021, try these tactics to stay on track and remain productive…

Time-block

When you have a huge to do list, it’s natural to feel anxious about how you’re going to get it all done, especially if you’re juggling the many end of year tasks too. One way to take back control, ensure you complete the important jobs and make the most of your day is to take your to do list and assign chunks of your day to specific tasks. This is known as time blocking.

Banish distractions

Social media, the news, TV; there are a lot of distractions which might be preventing you from fully focusing on the task at hand. If you find you struggle to focus for long periods, start off by removing distractions such as your phone out of easy reach. Then, using your time block, work for a short period on your assigned task. After that period, take a short break then sit back down to focus for another short period.

Distractions don’t just give you an easy route to procrastination, they can ruin your productivity by interrupting your concentration and chain of thought, which may then take precious time to recover.

Identify the most important tasks and do them first

Getting the stuff that you 100% have to get done ticked off first sets you up for success. Whether that’s something small like sending an invoice which is overdue or something a bit weightier such as completing a report, do it first. You’ll feel great knowing that the most important thing has been achieved, you set a productive and positive tone which will inform the whole rest of your day.

Delegate

As an entrepreneur, you’re used to juggling a dozen tasks and you may even be guilty of staying busy because you refuse to delegate. It’s a big lesson to learn but, accepting that someone else could do something just as well as you could, frees you up to be massively more productive. Look at your to do list and identify jobs which you don’t have to do yourself. Whether that’s billing or design or marketing or whatever. For those jobs could be done perfectly well by someone else, and don’t absolutely require you to handle, find someone to delegate to. That action not only means more jobs can be accomplished, it frees up your time to work on the big picture stuff that only you can do, helping you to be more productive in areas that will make a bigger difference to your business.

Search news roundup October 2020

rebecca@dakotadigital.co.uk (Rebecca Appleton) — Wed, 28 Oct 2020 16:59:06 GMT

Catch up on all of the latest developments in SEO and digital

October has been an action-packed month on the search front with a whole raft of developments, new launches, additional features and new tools for businesses as we approach what looks set to be the busiest online shopping season on record.

To help you make the most of all of these new advances, read on for our round up of the biggest search news from the last few weeks…

LinkedIn extends virtual events feature

One of the standouts of this year for many brands has been the demand for online and virtual efforts. Born out of necessity as lockdown was imposed, everyone from cooking schools to PTs seems to have transitioned their services online. LinkedIn has obviously been keeping tabs on this trend as it has recently announced the expansion of its own virtual events function which it says has already welcomed more than 10 million attendees. The network has been taking steps to make it easier for users to find and participate in virtual events – even more promising, it’s also now possible for businesses hosting a virtual even to capture lead data.

If you had an event planned which has been cancelled, such as a trade show or networking event, why not take it online with LinkedIn instead? Thanks to the changes made, you’ll be able to pull attendee data from the sign up form, post details of your event on your company page for it to be included in discovery tabs for LinkedIn users and, promote it with Sponsored Content.

Click and collect demand is spiking

We’ve heard many times that the pandemic has forced buyer habits to shift. According to the ecommerce platform, Shopify, one of the biggest new trends to emerge from these changes has been soaring demand for click and collect from online shoppers. It says that the number of orders placed for click and collect has grown a huge 443% since March alone. It expects that there will be a 60% year-on-year growth in the US alone by the end of 2020. If you haven’t added this checkout option to your ecommerce offering, now would be a great time to do so.

Google to showcase best Shopping deals

Google’s Shopping tab is undergoing some changes in the run up to the festive season to help consumers locate the best deals. It will now allow advertisers to showcase their best deals and promotions with a more prominent label in search results. In addition to showcasing product promotions, Google says it will also make it easier for brands to attract new customers and access improved insights to help tailor ad strategies.

BERT now applied to every search query made in English

Google’s advanced algorithm known as BERT is now being applied to almost ever search query handled by the search engine in the English language it has disclosed. BERT was developed specifically to help Google better understand web page content and context so that search results could be closer aligned to user intent – something it says improves the results returned for 7% of all searches made.

Gearing up for a record-breaking holiday season

rebecca@dakotadigital.co.uk (Rebecca Appleton) — Wed, 21 Oct 2020 10:14:47 GMT

Are you ready?

If it feels like the Christmas holiday campaigns have started earlier than ever this year, it’s because they have. And with good reason. Research suggests that 2020 will be an ‘unprecedented’ holiday season for sales despite the continuing disruption caused by the COVID-19 pandemic.

According to the research, conducted by SEO platform BrightEdge, we can expect to see a definitive and marked upswing in online sales; meaning now is the time to prime your e-commerce websites and app designs to fully embrace all of the opportunities to drive increased revenue about to come your way.

Key findings

The BrightEdge report cites a slew of very favourable figures for online shopping, most notably:

• Unsurprisingly many shoppers moved online at the beginning of the pandemic but, rather than return to store when non-essential shops were allowed to open their doors, many continue to favour the non-contactless online option. This puts online retail and apps in a strong position to capture a bigger slice of the holiday shopping market for December 2020.

• It says 60% of shoppers now shop online more than before and 73% will continue to do so even after the pandemic has passed.

• Shoppers are spending more time online researching and searching for gift ideas and are making more smaller purchases.

• Order online and pick up in store is gaining in popularity. If it’s possible, consider adding this option for orders made via app or e-commerce store to give the customer an additional option they feel comfortable with to boost conversions.

• Some businesses are having success in bringing their standard physical services to the online or app space. The Home Depot has deployed augmented reality on its app to allow shoppers to see items such as soft furnishings added to their existing space. L’Oreal has also introduced a virtual shopping experience to its app, enabling users to try on make-up and hair colourings.

• Cyber Monday is likely to see more online sales than Black Friday, due to most physical bricks and mortar locations cancelling this year’s events. With that said, ensure that you have strong deals lined up for Cyber Monday and promote them early to drive traffic and conversions on the day itself.

• BrightEdge says inventory awareness is critical this year; if the pandemic has or has the potential to disrupt your supply chain, focus promotions on those items you have a large stock of to ensure shoppers aren’t left disappointed.

• As ever, it pays to keep on top of search trends. This year we may see more variety than ever due to the greater volume of searches and increased time spent online. Ensure you’re regularly checking trending keywords and adjusting your SEO, web copy and app content accordingly.

• It’s not too early to start testing; consider trialling imagery, content and promos now using split of A/B testing to get a handle on what performs better heading into peak season.

Apple unveils new iPhone 12

rebecca@dakotadigital.co.uk (Rebecca Appleton) — Wed, 14 Oct 2020 13:31:44 GMT

Four new models confirmed – and available for pre-order this week

Apple has confirmed that four new iPhone models will be launched in November, with the first devices available for pre-order from Friday this week. All four models are 5G compatible, will sit within the iPhone 12 range and include a brand new iPhone Mini.

The Mini is a first of its kind for Apple and as the name suggests has incredibly petite dimensions. Apple says it is actually the smallest 5G device on the planet, measuring just 5.4 inches or 13.7 centimetres from one corner to the other.

The new range includes two iPhone 12 Pro devices, one called the iPhone 12 Pro and one the iPhone 12 Pro Maxi. The Pro will boast a 6.1 inches / 15.4 centimetres Super Retina XDR display, while the Maxi has a larger 6.7 inches / 17.0 centimetres Super Retina XDR display. The bevel has also been reduced to increase screen size on both models.

Apple says its Ceramic Shield is four times stronger than glass to offer greater protection from cracked screens if the device is dropped.

Other standout features, on what is the most technologically packed design seen yet from Apple, include a surgical grade stainless steel case, industry-leading IP68 water resistance and superfast 5G wireless compatibility.

5G Compatible

Apple says its iPhone 12 makes the absolute most of 5G technology, explaining “5G transforms iPhone with accelerated wireless speeds and better performance on congested networks. Now you can download huge files on the go or stream high-quality HDR movies. Without. All. The. Lag. iPhone also has the most 5G bands of any smart¬phone so you get 5G in more places. And all that speed opens up amazing possibilities for the future of apps.”

5-Nanometre Chip

Under the surface, the iPhone 12 also packs an industry first 5-nanometre chip, called the A14 Bionic. Described by Apple as being “atoms wide” it has 40% more transistors to increase device speed and offers a superior battery life.

Camera

If you use your iPhone to create, the new designs also have Dolby Vision recording powers, which is totally unique to Apple. The camera comes in a 7-element wide lens and ultra wide, with improved low-light shot capability and greater sharpness and focus. The iPhone 12 Pro Max goes a step further, with iOS-powered stability when snapping and a 65mm Telephoto camera.

Depth Mapping

Another world (or out-of-this-world) first is the inclusion of LIDAR technology which is currently being used by NASA to scan the surface of Mars. In the iPhone 12 Pro it turbocharges any AR app experience with its ability to create a depth map of any space.

The new devices will be available in November.

Google launches Small Business Holiday Hub

rebecca@dakotadigital.co.uk (Rebecca Appleton) — Wed, 07 Oct 2020 15:40:31 GMT

Dedicated new site is packed with resources to help you enjoy a successful holiday period

We have said it before and we’ll say it again – holiday shopping season is here! That’s obviously big news if you’re a retailer, a business owner, a marketer or an SEO professional because now is the time when the pressure is on to create campaigns that really rack up the sales.

To help you along, Google has just launched its new Small Business Holiday Hub with lots of resources for better Search, Shopping and Google Maps visibility. Citing research which confirms that 71% of US adults plan to do more than half of their shopping for the festive period online, Google says its hub will take the guesswork out of the holiday season and help small businesses – many of which have been crippled by the pandemic – make more sales in the run up to Christmas.

The Holiday Hub contains:

• Recommendations for ecommerce stores

• Recommendations for bricks and mortar stores

• Lessons on tasks such as product listings and how to make it easier for shoppers to shop with you

• How to create a strong social media plan

• Live streams

• Two new tools including Grow My Store and Local Opportunity Finder

Lessons from Google

The Learning tab shares practical lessons, best-practise guides and tips to help small businesses make the most of every chance that comes their way this holiday season. Delivered via short videos, each lesson lasts from 4-16 minutes and offers an easy way to brush up on subjects such as SEO basics and how to be more visible in search and maps, how to reply to reviews and how to get more reviews from clients.

Tools

The Small Business Hub is home to two brand new tools. The first is Grow My Store, which provides personalised support for online store owners. This tool analyses your site’s customer experience in line with that of competitors trading in the same category. The report, which takes a number of hours to generate, will provide tailored recommendations for actions to take to improve your site and offer visitors a better customer experience.

The second tool, Local Opportunity Finder, is currently only available for US-based businesses and helps those with a physical location to attract more foot traffic to their store.

Live Streams

Google’s team will also put on a series of Live Streams between now and December. The first one, which is scheduled for 14 October will focus on the use of Shopify with Google Merchant Centre.

To explore the Small Business Holiday Hub, click here.

4 Stats to shape your festive strategy

rebecca@dakotadigital.co.uk (Rebecca Appleton) — Wed, 30 Sep 2020 14:16:39 GMT

Google says use this data to enjoy a strong holiday shopping season

We might only just barely have reached the start of October and the final quarter of the year, but the fact that we are still weeks away from Halloween, Black Friday and Cyber Monday shouldn’t deter you from targeting holidays sales right now. Citing changing consumer behaviour, shopper preferences and even new product categories, Google says that this year’s festive shopping will look different to what we have come to expect and that those retailers and e-tailers able to adapt will be the ones who enjoy the best chances of success. The search engine has shared a few key stats from its latest bout of research, which should help you to get your e-commerce sites prepped and sales strategies in place.

1. More than 6 in 10 shoppers will go online

It’s not shocking to hear that online shopping has never been more popular or, that foot traffic on our high streets is sparser than at any time in recent memory. With all non-essential stores now open, what might surprise you is that 61% of shoppers say the pandemic has changed how they will shop for the festive season. You may think that with restrictions listed, many people would be racing to head back to a sense of normality and hit the stores but, numerous studies confirm that for many of us, online shopping seems to be the way forward.

If you run an online store, that’s great news as it means you should have more chances to make more sales. To be certain that’s the case, make sure your page speed is optimised, your check out process is mobile friendly and your user experience seamless.

2. Half of shoppers prepared to try a new retailer

If your e-commerce website is relatively new, you still stand a very good chance of making sales this holiday season. Google says half of shoppers will buy from a new-to-them retailer at some point in the run up to Christmas.

3. Nearly 8 in 10 will refer to videos

Now would also be a good time to optimise your YouTube presence and squeeze in a few last minute video production sessions with data showing that last year, 79% of shoppers used video and search in their decision-making process.

4. App users spend 37% more

If your brand has both an app and an online store, you’re already in a prime position to enjoy strong sales. Google research shows that app users will spend 37% more than customers who haven’t downloaded your app. They will also buy over a third more and buy 33% more frequently. Consider how you can nurture your app users – and perhaps incentivise them to shop with targeted, push promos and offers.

App News Roundup September 2020

rebecca@dakotadigital.co.uk (Rebecca Appleton) — Wed, 23 Sep 2020 10:28:28 GMT

Catch up on the latest industry developments with our round-up

It’s been a busy month in the world of internet and mobile apps, with several big changes coming from top apps. What’s happening with the US TikTok ban? Has WhatsApp got a new update in store for us? Is Spotify finally making streaming audio accessible on Apple Watch devices?

Keep reading for the answers to all these questions and stay up-to-date on the latest developments.

US TikTok Ban Overturned at the Last Minute

After Donald Trump’s threat to ban what is arguably the hottest social media app of the pandemic, TikTok earlier this year, things got pretty complicated. Microsoft, Twitter, and Oracle all got involved in wanting to take over TikTok’s US operations, while TikTok worked on a lawsuit against Trump’s official order.

It looked very doom and gloom for the app last Friday with orders that TikTok would be banned as of 20th September. However, after Walmart and Oracle made an agreement an arrangement with the app, the TikTok ban was halted last minute. It seems that TikTok will continue operating inside the States, at least for now.

WhatsApp’s Multi-Device Update Soon to be Released

WhatsApp has long been a mobile-only app, but recently the company has been working on a well-needed update: the ability to use the app across multiple devices.

According to a new report, the update is nearing release. This will allow users to access the messaging app on the web and desktop without needing a mobile phone. The update should also make it possible to have the same WhatsApp account on multiple mobile devices without linking it to a single mobile number.

These developments are thought to only be in the beta stage at the moment, but the full public release should be revealed soon. Keep your eyes peeled!

Spotify Trialling Streaming Capabilities with Apple Watch

It’s been nearly two years since the Apple Watch version of Spotify hit the AppStore. However, the app has one major downfall: it doesn’t support audio streaming or offline playback. Thankfully, it looks like this might be about to change.

Spotify has confirmed that it has finally started trialling the ability to stream audio without needing connection to an iPhone. Earlier this month, several Apple Watch users noticed the change in features, with a blue beta icon appearing on their devices. However, with Spotify only trialling the streaming for a few users, it is yet to be seen when the app will make audio streaming accessible to all Apple Watch wearers. Let’s hope this update comes sooner rather than later.

Confirmed! The 2020 Voice Search Ranking Factors

rebecca@dakotadigital.co.uk (Rebecca Appleton) — Wed, 09 Sep 2020 13:28:29 GMT

What we have learnt about voice search in 2020

Any website eager to grow its traffic and target relevant visitors can no longer afford to ignore voice search. Each year, voice search gains more and more fans – to the point that right now, around 20% of global search users regularly use voice search, and of that 20%, 58% of users will turn to voice search when they’re looking for a local business.

SEM Rush has just released its annual Voice Search Ranking Factors study to help you tap into that potential and within it, given lots of hints as to how the various algorithms work and what you need to do to rise to the top of the search results. Here’s everything that we’ve learned…

The trio of assistants

Voice search users tend to turn to one of three major search assistants. They are Siri, which is from Apple and has 36% market share, Google Assistant which also holds a 36% market share and Amazon Alexa which has a 25% market share. In fourth place is Microsoft’s Cortana, but it holds a scant 19% of market share so unless you are going heavy on voice search SEO, it likely isn’t worthwhile focusing too much attention on Cortana’s algorithm.

Average answer length

One interesting thing to note from the research is that across the board, the average answer length is 23 words. This suggests that responses will be fairly detailed and helpful to the end user.

Voice assistants are getting smarter

One positive take away from the ranking factors study is that voice search assistants are getting smarter. This indicates that the algorithms are doing a better job of understanding both the search intent and your content. From that, we can extrapolate that traffic landing on site from a voice search will be reasonably well informed and qualified. Today, just 6.6% of questions go unanswered, something that is likely to decline next year as technology gets ever more sophisticated.

Google Assistant rankings are driven by local SEO

The good news if you are hoping to improve your Google Assistant voice search prominence is that you really don’t need to learn a whole new set of SEO techniques. The ranking factors study shows that Google voice search results are driven by its local SEO rankings. This means that if you focus in on good local SEO tactics, such as encouraging your clients to leave you rankings and maintaining a strong Google My Business listing, your voice search results should naturally improve.

Siri rankings are heavily influenced by Yelp

Yelp is found to be the most influential of voice search ranking factors for Siri. To improve your voice search results on Siri, you’ll therefore need to sit down and polish up your Yelp profile. This means, most crucially, being proactive about generating as many five star reviews as you can, ensuring all business information is completed and accurate, upload images and have a keyword optimised business description.

New study says THIS post type generates best Instagram engagement

rebecca@dakotadigital.co.uk (Rebecca Appleton) — Wed, 02 Sep 2020 10:48:19 GMT

How to make your Instagram posts more effective

It’s no secret that social media plays a huge role in consumer decision making. PWC’s Global Consumer Insights Survey reports that the importance of social media is soaring, with social media ranked as the most popular source of information and inspiration. This stat alone makes it clear that you need to do all you can to increase engagement and encourage interaction on your social media posts.

A brand new study has shed light on how to do just that by revealing the most popular type of post on Instagram. According to the research, carried out by Socialslider, Instagram posts are much more likely to capture attention and by successful if they contain a carousel of images, rather than a single image or video.

The analysis of more than 22 million Instagram posts was broken down into a wealth of useful hints and tips to make your posting as effective as possible. Here are the key takeaways from the report:

More slides equals more engagement

Carousel style posts are more engaging overall than videos or single images. The average engagement rate for carousel posts is 1.92% with single images second at 1.74% while video generates an average engagement rate of 1.45%. The more slides posted within the carousel, the more engagement that update is likely to generate. While most carousel posts include three or four slides, those making use of the full 10 available were found to generate the best engagement overall.

A mixture of video and images sends performance soaring

The study observed that carousels which included a mix of both videos and images performed the best of all. Although only 7% of the more than three million carousel posts found used a mix of both content types, those that did were rewarded with much higher engagement rates, at an average of 2.33%. This was the highest figure of any type or style of post.

Video helps to generate comments

Video was found to help increase the average number of comments an Instagram post received. Carousels which included only video uploads generated an average of 26 comments, while mixed format carousels including both image and video sparked an average of 16 comments per post. Image only carousels generate an average of 7 comments per post.

Remind users to swipe

Adding the simple instruction to swipe left was also found to boost engagement. Carousels which included this were found to perform better with an average engagement rate of 1.83-2.00% overall.

How to evaluate the value of your backlinks for SEO

rebecca@dakotadigital.co.uk (Rebecca Appleton) — Wed, 26 Aug 2020 12:15:08 GMT

What makes a good link?

If you’re working on SEO, whether for your own site or on behalf of a client you’ve created a website for, you’ll need to ensure that you’re building a steady stream of links back to that domain. Links are after all one of the most important ranking factors out there but, not all links are created equal. To obtain strong Google rankings, you’ll need to ensure that you have the right kind of backlinks.

Here are the things you’ll need to look out when evaluating whether your links are helping you with ranking improvements are actually hindering your progress:

Do you have links from a variety of sources?

A strong link profile includes a large variety of referring domains – that means links from a varied selection of other sites. If you find that you’re constantly getting links back to your site from the same places, you likely won’t have enough variety in your link profile to truly smash your SEO goals. Look for new sources of links to bring in some diversity.

Are your links from relevant sources?

Relevance is important when it comes to links but it’s not just for the benefit of Google. Focusing on obtaining links from relevant third party websites is also good for your own site performance and can even help you to increase conversions. How? Think of a link as a road into your site. If that road comes from a site which is in a similar space, then it’s likely that the traffic coming your way is interested in your products and services. If it’s from a site that has nothing at all to do with your industry or solutions, how much of that traffic is really going to benefit you? Traffic alone isn’t enough to survive – you need the right kind of traffic. People who are actually interested in what you have to offer.

Do your links stem from authority sources?

An authority site is one which is recognised and respected within its niche. If that site links back to yours, it’s like a vote of approval. The more links you have from authority sources the better. Take note here that authority links are harder to get and it’s much more valuable to have one link from an authority domain than 10 links from a poor quality source.

Is your anchor text varied?

For the most part, it’s impossible to control the anchor text when a third party site links back to you but, you should aim for variety as much as you can. While you’ll naturally have a prevalence of links featuring your company name or URL, a good link profile will also include natural anchor text too such as links within quotes or citations.

If you can get into the habit of asking these questions for each backlink you build, you’ll quickly start to see where gaps exist. This allows you to put together a plan to plug those gaps and build an even stronger link profile to aid in your SEO efforts.

Coronavirus Retail Statistics Every Business Should Be Aware Of

rebecca@dakotadigital.co.uk (Rebecca Appleton) — Wed, 19 Aug 2020 11:34:30 GMT

The business end of 2020 is going to be very different to what we’d usually expect

It’s clear by now that the arrival of COVID-19 has had a huge impact on consumer behaviour. No matter what industry your business operates in, it’s very likely you’re already starting to realise the impact of some of these changes. You may also recognise that things are going to be a little different from now on.

To give you an idea of the scale of the impact the pandemic has had, we’re exploring some of the most incredible figures to have emerged from the year so far. These stats provide a fantastic insight into how both B2C and B2B buyer habits and journeys have changed, so you can tailor your approach as we head towards the end of the year and the arrival of what could well be a very different type of festive shopping season.

Back to School Has Changed

It may seem an unusual stat to report but it’s worth showcasing in order to illustrate that the consumer shift has even influenced back to school spending. The most obvious change is that an increased amount of back to school buying is now taking place online. As much as 90% of all back to school purchases are being made online according to Rakuten Advertising. This is a fair show of how consumers are continuing to avoid the high street where possible. What is even more telling though in terms of purchase attitude, is that a huge percentage of spend for back to school has shifted to cleaning products, hand sanitisers and face masks.

Christmas Comes Early

It’s not actually coming early, but the attitude and the annual shopping is. It’s been reported that as much as 27% of shoppers are planning to start their gift buying earlier this year. This may be a reaction to the many retail sales happening at an odd time as retailers struggle to maintain revenue figures through lockdown, but it’s also likely an indicator that consumers are looking forward to the end of the year.

It’s also possible that fears of a poor shopping experience and the traditional Christmas shopping crowds has meant that many just aren’t willing to leave things to chance in 2020.

Retail businesses would do well to acknowledge this trend and look to push sales far earlier than the typical Christmas shopping season.

Retail Footfall Remains Low

According to Springboard research, UK retail footfall is still around 30% lower right now compared with the same period last year despite the reopening of coffee shops and restaurants. It seems that while restaurants have benefited from the introduction of the 50% Eat Out to Help Out government schemes, the high street retail situation is still fairly critical. Despite the period of low spending and closures during lockdown, even the eat out incentives are not helping to push consumers to physical retail outlets.

In contrast, both eBay and Amazon are seeing huge traffic and purchase increases as high as 40% above the norm.

It’s unlikely we’re going to see a significant uplift in bricks and mortar retail activity before the end of 2020 even with the holiday season on the horizon.

The latest social media marketing trends

rebecca@dakotadigital.co.uk (Rebecca Appleton) — Wed, 12 Aug 2020 13:43:35 GMT

What can we expect to see as we head towards the end of the year?

Social media is always in demand and it seems that there is a never ending stream of innovation but usage has soared in the last few months as people were ordered to remain at home during the coronavirus pandemic. Even though lift has begun to return to normal, some activities are still out of bounds and there appears to have been no decline in appetite for social media content.

The July Global Statshot from Data Reportal shows that the total number of social media users has grown 10% in the last year. Facebook and Instagram are also helping to advance social commerce with the launch of shops to help small businesses sell online during nationwide closures meaning there are many compelling reasons to continue to invest heavily in your social media presence.

Here are a few of the trends you can expect to see shaping how you market to customers and engage with fellow brands as we approach the latter stage of 2020.

1. Video content

The number of live streams appearing on Facebook and Instagram hit new heights during lockdown and it’s fully expected that video will become the most dominant of content formats over the next few months. In the first quarter of this year, video content made up 17.1% of all Instagram content. While this percentage is impressive in itself, it’s also worth noting that it made up just 0.8% of all content in the same period last year.

One recent innovation which we can expect to fuel this trend and keep video at the forefront is the launch of the Instagram tool, Reels. This short form video format is designed to challenge TikTok’s dominance and is already flooding Instagram feeds.

2. Entertainment value

You probably noticed that TikTok continued to grab headlines during lockdown – the video steaming app might be threatened with a ban in the USA but that hasn’t stopped millions of users embracing its shorter video format whole heartedly. In February, it peaked as the most downloaded app, with 113 million new downloads. In the UK, user numbers swelled from 4.5 million to 12.9 million in the first four months of the year.

Why is this significant? Over and above reaffirming the appetite for video content, Tik Tok’s videos tend to be funny, light-hearted and entertaining with clips of people dancing and playing pranks frequently going viral. This entertainment value is something that we are likely to see more of through the rest of the year as consumers search for much needed light relief from the pandemic.

3. New features

You’ll have to stay at the top of your game to ensure you’re making the absolute most of everything social media has to offer as we motor on towards December as social networks like Instagram and Facebook appear to have speeded up new launches. With tools like new group chats, video calls and social shopping all being rapidly deployed, there are lots of new ways to engage with your audiences emerging each week. You’ll have to keep your finger on the pulse to stay up to date.

4. Selling via social media

Social commerce is something that has been floated around for a while now but hasn’t ever really taken off as expected. That has all now changed, again thanks to the pandemic. In the midst of international lockdowns, research conducted by Facebook showed the devastating impact coronavirus had had on small businesses with many fearful or their future and a huge chunk finding their revenue streams closed off. In response, it rolled out Shops which allowed small businesses to begin selling right away on Facebook and Instagram, with the entire transaction conducted on the network.

McKinsey research indicates that this could be something that will ramp up in the near future, as more than three quarters of consumers say they have changed their shopping habits as a result of COVID-19 and citing social media as an important discovery channel.

Cutting Through the Noise for SEO Effectiveness

rebecca@dakotadigital.co.uk (Rebecca Appleton) — Wed, 05 Aug 2020 12:10:59 GMT

Don’t Get Bogged Down by the Amount of SEO Factors At Play

SEO has always been one of the more intimidating areas of digital marketing for most business owners. It’s not that modern day SEO carries with it the same smoke and mirror approach that it used to, in fact it’s quite the opposite. What it takes to see your website ranking well is probably the most transparent it’s ever been. The issue is the sheer volume of factors at play which determine if and where your site is positioned on the search results pages.

There are over 200 clear ranking factors you could and should be looking at when it comes to SEO and improving your website’s rankings within the major search engines. That’s a lot. Don’t get us wrong, in highly competitive industries you need to be dealing with as many of these factors as you can handle to ensure success but, there is another way.

These 200+ ranking factors are not all created equal. Some of them carry considerably more weight than others when it comes to assisting with your ascent up the SERPs. As such, you would be wise to focus on the hard-hitting elements first, rather than allowing yourself to be overwhelmed by the volume of tasks.

Here are some of the more significant factors you should be investing time and resources in tackling first:

Page Load Time

Load time has been a big factor for a while, and it will always be something that carries a lot of weight. Google and other search engines focus on directing their users to sites which can promise a good user experience. In this day and age, a slow load time is just unacceptable and SEO aside, it will significantly damage your website’s performance in the long term. You can speed up your page load times by reducing image size and keeping unnecessary functionality to a minimum. You should also invest in decent servers with faster speeds and better security. This might sound like it will take a good chunk of your budget but, the reality is that slow to load pages have high bounce rates as users become ever more impatient. A slower page which sees your visitors leave because they don’t want to wait around for it to load could be much costlier to your business in the long run.

Mobile First

In 2018 Google and most other engines switched to prioritise websites which perform well on mobile as a preference. This is due to more than 50% of all web browsing now taking place on mobile devices. If you don’t have a website which is designed to support and cater for mobile browsing as best possible, then you’re going to suffer in the rankings. Get on it!

Content Investment

Content has always been a very powerful and significant part of what it takes to rank well. The issue is that it seems to be one of the most common areas for businesses to under invest and neglect. Your content needs to be plentiful, regularly updated and unique to your website as much as possible. Underestimate the power of investing in good, consistent content for your website at your peril. Be sure that your content is helpful, detailed and serves a purpose. If it’s written by an expert, all the better!

3 Tips to Increase Ecommerce Conversions Using Personalisation

rebecca@dakotadigital.co.uk (Rebecca Appleton) — Wed, 29 Jul 2020 13:12:35 GMT

We All Want Better Conversion Rates – Have You Taken the Personalisation Approach?

Hurdle one is gaining traffic, it’s every ecommerce business owner’s first point of call. You want users on your site, you want an audience and you need this if you have any chance of selling anything. But once you’ve mastered the art gaining traffic, the next challenge is ensuring the highest possible portion of that audience converts into a paying customer. Thus, begins the never ending quest of ecommerce conversion rate optimisation.

In your quest to chase the conversion dragon you will find a huge range of different areas to focus your time, attention and resources. Here are some top tips for conversion rate improvements from the angle of personalisation.

Dynamic Homepage Content

Dynamic website content is the adaption of what you show any given visitor dependant on a set of variables. Location for example is one of the most basic and commonly used dynamic content data points. The typical use of location in a dynamic ecommerce website would be to immediate change the currency used in your pricing based on the country the visitor is browsing from. Shopping in your expected currency is a big conversion plus and more likely to lead to a sale than having to view a store in the wrong currency. Don’t make your audience change this themselves, make it dynamic.

Dynamic content goes far further than this. Say you were a fashion website selling male and female items. You’re going to want to show the best products relevant for their gender preference when they arrive. If they’ve been to your site before and selected ‘female’, you should be automatically be serving them female prominent content if they visit again.

Product Recommendations

This is an age-old retail technique which has been around long before the internet was even a thing. Luckily, we can use data to be smart about this today and there are a number of software solutions which provide complex and reliable recommendations for customers. Major online retailers like ASOS.com invest heavily in this area and have in recent years developed their own software solutions to make relevant product recommendations.

Many modern websites use varying degrees of product recommendation but to start with, you want to ensure you have top selling products and comparable products to those a user is viewing being made prominent while they are browsing. Don’t let your products become stagnant by not putting the extra effort in to personalising a customer’s experience.

User Generated Content

We know that ecommerce business owners have recognised the huge conversion rate improvements that come from including detailed reviews on product pages. It’s been a game changer in recent years for the entire industry. But now it’s time to go a step further.

Social proof is a superb approach to furthering what reviews offer. It’s not just about saying the product is good enough, it’s about helping the customer picture how the product will fit into and enhance their lives somehow. To help them picture this, pull social features from existing customers to show how the product looks in real life and how it’s making others happy. Entice customers to share their new product in use on social media and then feed this information, images and videos back to your product page. Watch that conversion rate ramp up.

What’s been happening in search lately?

rebecca@dakotadigital.co.uk (Rebecca Appleton) — Wed, 22 Jul 2020 14:14:11 GMT

July 2020 edition

The last couple of months have been action packed in the digital marketing community. With more of us spending more time online, the big guns of Google, Facebook, Instagram and others have been rolling out new developments, launching new programs and sharing lots of insight about changes to digital consumption and online shopping habits.

If you’re an entrepreneur who has taken up our mobile app business franchise opportunity or web design opportunity, you may well have been focused on running your business and navigating what has been a very trying, challenging time. Our search round-up is designed to bring you right up to date so read on for a recap of the biggest news stories you might have missed…

Instagram is going to launch a rival to TikTok

The video sharing app TikTok has received almost as many media mentions as Zoom during lockdown but, its latest column inches spell trouble on the horizon. Much like it did with SnapChat and Stories, Instagram has announced that it is launching a rival to TikTok, which it will call Reel. The new platform has already rolled out in three countries (Brazil, Germany and France) but will now go mainstream.

Google officially postpones mobile-first index

Google has officially postponed the planned roll out of its mobile-first index , which was due to take place in September. The search engine says it will now be scheduled for next March. Although many sites are currently indexed on mobile, there remain a great deal of sites that haven’t switched to the mobile-first index. It’s possible that Google has opted to delay the final switch over until next year to allow those webmasters to rectify any issues which could cause rankings to plummet.

Facebook State of Small Business Report makes for difficult reading

The latest issue of the Facebook State of Small Business report makes for grim reading. Released in May, during the worst days of the pandemic, the report revealed many small businesses were struggling to survive, with more than a third of self-employed and privately owned businesses closed due to the pandemic and around one in two ceasing to operate. Business owners reported issues with cash flow and a lack of customers as their two main concerns.

On the back of the findings, Facebook announced a new grants for small business program and launched Facebook and Instagram Shops, which allowed businesses to start selling online righty away via their social media page.

E-commerce thriving during COVID-19

E-commerce has gone from strength to strength over the last few months with many shoppers choosing to order online even as bricks and mortar stores have opened. Beauty brands reported a 341% increase in online orders during the middle of April, while fashion brands registered a 114% increase in email sign-ups in May. The closure has also been good news for Amazon, which accounted for a massive 35% of all online orders placed during lockdown.

Easy ways to level-up your LinkedIn profile

rebecca@dakotadigital.co.uk (Rebecca Appleton) — Wed, 15 Jul 2020 12:15:25 GMT

Make the most of your social media presence with these quick networking tips

If the lockdown has given you more time to begin thinking about building your personal brand, and exploring strategies to safeguard your business with enhanced sales and marketing activity, you could well have been considering how to make more of LinkedIn.

The social network for professionals is an excellent source of leads, with HubSpot research concluding that LinkedIn’s 2.74% highest traffic-to-lead conversion rate is the highest of any social network, and 277% higher than both Facebook and Twitter. What’s more, it’s a key outlet for reaching decision makers, making it an indispensable tool for entrepreneurs looking to grow their web design or app design agency business. Here are a few easy ways you can level-up your LinkedIn profile in just a few minutes a day:

Interact with others from your home page feed

Your first opportunity to level up your LinkedIn profile comes the moment you log on to the platform. In your home page stream you’ll see all recent updates from your connections. Successful networking on this platform isn’t just about sharing your own updates and shouting about your own accomplishments, it’s about interacting with others. Take a few minutes each day to comment on posts shared by your connections, like updates and add your thoughts.

Monitor connection requests

You’ll see an alert at the top of your screen when anyone sends you a connection request. Be on top of these as you could have prime connections coming in which you aren’t seeing if you aren’t proactive about reviewing. Filter through all requests regularly, paying attention to those with connections in common.

Send your own connection requests

Make a point of sending connection requests every few days. You’ll see a people you may know edit when you log in to help you do that but you can also view the connections of your connections. Create a tailored message for each, explaining why you’d like to connect and anything you have in common.

Join groups

LinkedIn has tens of thousands of groups – joining one or two appropriate to you and your business gives you the opportunity to connect with other users, share your expertise and discuss topics relevant to you. Keep it to one or two so you have sufficient time to make meaningful contributions and nurture those relationships.

Share an article

Make a point of creating content specifically to share on LinkedIn. Keep in mind your audience of professionals and share content that they will find useful, educational and helpful rather than sales- driven. This is your chance to showcase your expertise and demonstrate your credentials. Crafting thought leadership content just for LinkedIn also means that you’ll be more visible on feeds, which can increase engagement rates and spark new conversations.

Try LinkedIn ads

As with all other major networks, LinkedIn has a robust advertising ecosystem. Thanks to the nature of demographic information it holds on users, LinkedIn ads can be very finely targeted to help you get in front of exactly the right people to increase leads. Try setting up a small ad campaign and monitor your results. LinkedIn’s own stats say that LinkedIn ads generate three times the conversion rates of other ad formats, including Google Ads.

4 ways to increase the amount of time visitors spend on your website

rebecca@dakotadigital.co.uk (Rebecca Appleton) — Wed, 08 Jul 2020 12:18:55 GMT

Easy ways to get your site visitors to stick around

As entrepreneurs and website owners, we all put a lot of time and effort into getting visitors to our website. But, what happens when they actually arrive? If your analytics data (or lack of conversions) is showing that your web traffic doesn’t linger long before exiting your domain, it could be time to implement a few strategic tactics to encourage them to stick around a bit longer and explore all that you have to offer.

1. Make your visuals impactful

Seeing an endless amount of text can be very off putting for some visitors, especially if they’ve arrived on your site from a mobile device. Making sure you use plenty of engaging, impactful visuals is an easy way to make your site visually more appealing and therefore more welcoming for your visitors. Choose imagery appropriate to your brand but make those visuals pop. This could mean adding multiple images or changing your image style to include sliders and image carousels.

2. Think about your formatting

Keeping your visitor on site is all about keeping them engaged so you want to ensure that you’re doing that throughout the page. There are lots of ways to do this and the good news is, they’re all easy. The secret? It all comes down to formatting. Every so often, you can use cross-headers to break up big chunks of text for example. This catches the eye and lets the reader know what’s coming up next. They can also scan the page to get a clear idea of the upcoming content. Headers are also good for SEO purposes so sticking to this best-practice tip can also help your rankings to improve.

Bullet point lists are another way to make your content engaging and easy to digest, as are numbered lists.

3. Add graphs and charts for facts and figures

If you have lots of facts and figures, tables which segment the numbers make the information easier to absorb. Graphs and charts are also eye-catching but, importantly they present what could be complex information in a more logical manner.

4. Optimise for mobile

One of the biggest ways of increasing time spent on page is to ensure that your site is primed to welcome visitors from mobile devices. With mobile search the primary source of traffic, having a site which is easy to navigate, source information and interact with from a mobile device means your visitors are less likely to get frustrated and more likely to stay on page. This includes considerations such as page load times and form design.

How to use freelancers to grow your business right now

rebecca@dakotadigital.co.uk (Rebecca Appleton) — Wed, 01 Jul 2020 10:47:51 GMT

It’s no secret that the gig economy is absolutely booming and freelancing is taking off like never before.

As an entrepreneur, there’s always a pressure to grow – but you may find that as you become busier, there’s just not enough hours in the day to do it all yourself. There’s also a school of thought that great leaders and entrepreneurs work on their business, not in it.

At the beginning of your journey with the Eazi-Apps business opportunity, you may not have the budget to add all of the desired skill-sets to your team on a permanent basis. You may not have the office space for them or even a need to have certain skill sets on your team on a full time, salaried basis. Freelancers could be the answer.

It’s no secret that the gig economy is absolutely booming and freelancing is taking off like never before. The gig economy doubled to 4.7 million workers in the UK last year and in the US, accounts for more than 57 million workers and is the fastest growing new-jobs category across the economy. That means, with such a wealth of people and talent, you can access almost any expert on a gig or freelance basis.

The thriving freelance market is great news for entrepreneurs – while you’ll find an abundance of sales and marketing support within Eazi-Apps, there are times when you may not have the time, inclination or tools to do something yourself. Here’s how to find and manage a freelancer for those occasions, to help you grow your business:

1. Pick a platform (or two)

The easiest way to find a freelancer to suit your needs, whether that’s an animation wizard to create you a video, a graphic designer to design an email flyer or an accountant to help with your books, is to join a platform. There are hundreds online, with some broad marketplaces where you’ll find freelancers across all sorts of specialisms such as coding, marketing, social media and even data entry or telesales, to sites which are dedicated to a particular skill set. A quick Google search will give you lots of options and allow for comparison, so you can join a platform which best suits your needs.

You’ll need to create an account so get that set up and you’re ready to begin hiring!

2. Write a clear, detailed job brief

Regardless of whether your job is small or large, something that can be completed in an hour or two or will be ongoing, you’ll need to create a job brief. This brief should be clear on the work you need doing, the timeframe for completion and the rate of pay. You might also want to state whether repeat commissions are possible and the desired level of expertise.

3. Screen applications

When applications start coming in, don’t be tempted to go for the first person to apply or the one who promises to complete the work the quickest or cheapest. Make a shortlist of relevant candidates who meet your budget and experience requirements and then review their profiles on the platform. It’s always a good idea to request samples where possible but you’ll also want to check their own profile looks professional and review work history. Check feedback from previously completed jobs and read the reviews.

4. Make an offer

If you have freelancer in mind, make the offer. Confirm here the deliverables and delivery date so there is no chance of miscommunication or misunderstanding. Once the offer is accepted, you’ll need to provide your brief. Be open and clear here and make time to answer questions as this is what will ensure your job is completed in the way you envisage.

5. Provide feedback

Prompt feedback is always appreciated by freelancers as that enables them to make any necessary changes and meet your expectations. A job done well means good reviews which can help them win more work, so be clear on any changes needed. It’s also good practise to send all requested changes in one go rather than ask for one change, then the next so set time aside to thoroughly review the work.

6. Leave a fair review

At the end of the job, leave a fair review for the freelancer, considering aspects such as communication, adherence to deadlines and the quality of the finished project.

Is your content meeting these good quality indicators?

rebecca@dakotadigital.co.uk (Rebecca Appleton) — Wed, 24 Jun 2020 15:00:32 GMT

Creating good quality content is a lot harder than it sounds

There’s little doubt that you already understand the importance of good quality content – but knowing that you need to produce it and determining if what you’re putting out there actually ticks all the boxes are two different things entirely.

From your web copy to your blog posts, your brochure to your proposals and your social media updates to your emails, crafting great copy which draws the reader in and encourages them to take the next step through your sales funnel is a sure fire way to ensure you’re meeting your business goals as an entrepreneur. Creating good quality content is a lot harder than it sounds, especially when you factor in the need for your online copy to be optimised, your sales copy to engage the reader and your overall content assets to serve each stage of the customer journey from awareness through to consideration and finally decision making.

To help make this tough job a little easier, our own wordsmiths have shared their markers for good quality content. How does your content measure up?

1. Your content tells a story

Content which weaves a story is incredibly compelling and, you’d expect to have at least one or two pieces like this somewhere within your content library or site archives. This could be your brand story and the explanation of how you came to do what you do.

2. It’s personalised

Generic copy not only turns off readers, it can actively send them to a competitor who’s taken the trouble to create content which demonstrates they ‘get’ that customer. Personalised content can take many forms, from using someone’s name at the start of your automated email chain to sharing resources which serve that particular person’s need. The great thing about personalisation is that it gives you a lot of scope for creativity – provided you put in the leg work to truly understand your clients and website visitors and their relationship to your brand.

3. You change up the format

There are dozens of different content types out there but most of us will admit to falling back on the written blog more often than not. This is understandable as it’s a format that everyone is familiar and comfortable with, it’s easily shared, makes for good social media posts and is a boost for your SEO.

A good quality content profile however needs a bit more variety. Video is one of the hottest mediums at the moment but, if you don’t have the set up or budget for that, going live on social media Stories is another option. Slide shows, image galleries, ebooks, podcast episodes and quizzes are also worth adding into your content mix.

4. You welcome audience participation

Audience participation such as comments or reviews may not be appropriate for all content formats but it certainly is for some – and factoring this in can also help you tick off another good quality content box. Some channels will lend themselves more easily to this; social media for example as you can host a Live video or encourage followers to send in their questions. Start with the basics and then get creative!

Will Covid-19 Fuel a Surge in Digital Business?

rebecca@dakotadigital.co.uk (Rebecca Appleton) — Wed, 17 Jun 2020 08:11:30 GMT

Are Entrepreneurs The Ones Who Will Thrive Post-Coronavirus?

Throughout history, it’s very clear that times of hardship, recessions, mass illness and war, have all lead to innovations in various areas. Times of difficulty fuel the fire for change and often reveal areas of weakness or improvement in our systems and approaches. In the same way that the deadly SARS virus greatly accelerated the digital business and ecommerce sectors in Asia, are we going to see another jump toward digital commerce replacing physical contact in the wake of the COVID-19 pandemic?

There is no doubt that while lockdowns across the globe may gradually be lifting as we wave goodbye to what we all hope are the darkest days of coronavirus, it will be some time before comfort returns to ‘normal’. We use normal loosely as it is highly likely that what we used to consider normal may never entirely return. It seems increasingly less likely that some of the measures our society has put in place to manage the spread of this individual virus will be entirely removed from the physical commerce scene.

Take some of the simple examples, including the physical shields at checkouts throughout the country at petrol stations, supermarkets and shops. With the new heightened awareness of both consumers and retail employers alike when it comes to contact hygiene and safety, it makes little sense for these to be removed. Likewise, the capacity limit on physical stores is another change that will have benefits beyond simply disease control. It is highly anticipated that we’ll have to get used to queuing outside stores and having little to no physical contact with commerce staff for the foreseeable future.

In these extreme times of change, it is the businesses and entrepreneurs who successfully ensure their business is digitised and offers options for service and supply that call for the least possible direct human interaction who will thrive. Ecommerce sales are likely to remain high post the ‘spike’ we have seen during lockdown despite stores reopening. Demand for delivery services, particularly in the food industry will likely also continue to remain high. This is born out by various surveys and polls, with many shoppers saying they won’t immediately return to in-store experiences and plenty more saying they’ll continue to get what they can online even as physical experiences become available once again.

Entrepreneurs with the ability to create brands and businesses with highly effective digital levels of service and supply will be the businesses who survive and thrive in the post Covid-19 world, even when all the official lockdown regulations have ceased. How digital ready is your business and are you doing everything you can to ensure this element of your company is seamless and user friendly?

Do You Have the Right Motivation for Being an Entrepreneur?

rebecca@dakotadigital.co.uk (Rebecca Appleton) — Wed, 10 Jun 2020 15:33:03 GMT

Are Your Reasons the Right Reasons to Go it Alone?

Making the decision to reject the traditional career path of joining a corporate business for a steady salary and all the perks that can and often do come with those kinds of careers in favour of going solo is a big choice. There are many reasons and various motivations which have led to us living in an era where entrepreneurship is becoming common practise. But is the motivation you have for making this solo journey the kind of rationale that will get you through the tough times and make you proud of your decision in 10 years time?

It’s no mystery why people are choosing this path which years ago was considered extremely outside of the norm and incredibly risky. There are lots of plus sides to an entrepreneurial approach to your career. Being your own boss, shaking off the shackles of working for ‘the man’, deciding your own work hours, pursuing a career or industry you have genuine passion for. For many it’s also a case of proving something, though this is usually proving something to someone else rather than simply themselves. Perhaps a teacher who told you that you didn’t have what it takes, a parent who wasn’t supportive, an ex girlfriend or boyfriend you want to show off to, an old boss who’s face you’d love to rub success in to. Hey, we’ve all been there for some of those aspects. What you need to ask yourself though is, is this enough of a reason to influence such a big decision?

Motivations like these are quite short sighted. It’s like scratching an itch for short term gratification but are these driving forces going to serve you well when you’re not earning well yet and are still growing? When you’re up all night fleshing out business plans? When your friends and peers are buying homes and starting families ahead of you?

Motivation for being an entrepreneur needs to come from a deeper place with foresight in mind. Like any journey you embark on, you need to have a clear idea of where it’s going to lead you. What kind of life do you want to build and is the path you’re on ultimately going to take you there? Sit down and think of your ideal retirement. What does life look like, what do you have and what did you sacrifice in the meantime to get there? Having a long term goal, aim and ambition which really means something to you and you can continually work towards is the kind of driving force that will get you through the tough times and out the other side.

Start with the right end in mind and plot your course.

Perks Are Becoming as Attractive as Big Salaries to Attract Talent to Your Company

rebecca@dakotadigital.co.uk (Rebecca Appleton) — Wed, 03 Jun 2020 14:17:34 GMT

The workplace benefits modern workers crave

We all know that in most cases, money attracts talent. Big attractive salaries lead to a larger and often higher calibre of candidates when it comes to filling roles at your company. Let’s face it, we all want the best people in our teams and working on our business with us. What you may not realise though is that many businesses aren’t utilising all the tools at their disposal when it comes to keeping their teams happy.

Yes, big salaries will always be an appealing proposition for a role at any business, but it’s not the be all and end all. In a recent study, 48% of employees said that they pay significant attention to the perks and full package of working for a company versus judging the allure of the position purely based on salary cap.

Particularly for the newer generations, while money is a huge incentive, the day-to-day quality of working life has become increasingly paramount as a consideration. Workplace satisfaction has never been more important.

Work Life Balance

We hear this term often, but the issue is that it separates work from the rest of your life. In an ideal scenario your work and your career should seamlessly integrate. Many of us spend so much time working that we don’t want it to feel this way. Work and life integration is a much more appealing and cohesive concept that’s a lot more realistic for our busy scheduled.

Your work force should see working hours as part of their life not something that exists in its own bubble and is completely separated from other elements. Encouraging positive social interactions and fun within the workplace is the best way to do this. Work doesn’t have to feel like work. Schedule events in the same way your employees would in their personal lives and have an open, social office – try organising a Friday Night games night for example or a Saturday sports day maybe even a team movie night or video game challenge.

Embrace the Power of Food

Food is a huge expense and it’s also a pleasurable experience for many. Us humans love to eat and we love good food. Everyone is different but in reality, no one likes having to pack their lunch in Tupperware for work. We like fresh food that’s available when we want it.

If you have the resource or office set up to provide fresh food at work, it’s a big plus. But the simplest of needs can be catered for with the availability of snacks and treats. Provide the biscuits and tea bags, doughnut Fridays and pizza Wednesdays. It’s not that hard to keep people content, feed them! This perk is especially attractive to millennials so it’s well worth considering if you want to attract talent from that demographic as you grow your team.

Employee Recognition Programs

Here’s an age-old idea. Recognise your employee contributions to the business and the workplace and celebrate them. It might be a little old school to run employee of the month. The issue with that scheme is that it’s not structured and celebrating one single person within a mid-sized work force isn’t going to filter through to everyone.

Have a recognition platform or process in place which celebrates hard work and big achievements is the modern version of this. Don’t forget that if you do really want to integrate work and life better for your team, bring external celebration and recognition into play as well. Not all success is related to your employment.

Is the Future of Business Virtual?

rebecca@dakotadigital.co.uk (Rebecca Appleton) — Wed, 27 May 2020 14:30:38 GMT

Digital Experiences Continues to Replace Physical Interactions

With all that’s happening in the world at present, it’s hard not to imagine the long-term implications coronavirus is going to have on our society and how we do business. Yes, we live in a time in which innovation is accelerating and we have new tech and new software available to us almost on a monthly basis which changes our lives in some way. The rise of social media has changed how we connect, how we communicate and how we manage our social lives. However, advancements are now coming thicker and faster than ever before due to the pandemic and the speed of innovation promises to reshape how we move forwards.

We’re used to digital interaction gradually replacing our usual physical interactions because we’ve had social media for some years now and smartphones have become highly accessible for the majority of the world. We consume more digital content than ever through various devices and the standard one screen family home is a distant memory. Now though, we also have to look at how coronavirus and subsequent lockdown protocols have accelerated a trend which was already picking up steam.

Due to social distancing rules, many workplaces have shut down partly or entirely. As such, work forces are utilising digital communications including virtual conferencing in record numbers to replace their ability to convene in person. As the lockdowns continue, more and more businesses are recognising the benefits of allowing and promoting mobile or remote working for their teams. At the same time, the workforces themselves are discovering a life without the regular daily commute and are subsequently also closer to their families. It is hard to picture a world post-coronavirus in which we don’t see a huge surge in the amount of mobile working and home-based employment options.

Zoom’s virtual conferencing software has seen an insane rise in use to the extent that Google and Microsoft have adjusted their more clunky offerings to compete. Meetings are being conducted online and cloud-based document sharing and editing software is also seeing record use. Given the need for adaption which has been forced by corona, we’re even seeing surges in other digital and virtual services. An Escape Room brand in the UK has adapted their service during quarantine to offer virtual services in which an avatar plays the game physically for you as you guide it from the comfort of your own home for example. Add to this the huge popularity of online food ordering and delivery services like Uber Eats and Deliveroo and it’s possible to go weeks without leaving your home for either work or leisure.

Whether you’re ready for it or not, the world has taken a significant step towards digital dependence which is very likely to linger and drastically change the way we work, do business and even consume entertainment.

Microsoft Create a New Dual Screen Business Smartphone That Isn’t a Phone

rebecca@dakotadigital.co.uk (Rebecca Appleton) — Wed, 20 May 2020 13:59:40 GMT

Are Dual Screen Phones Making a Comeback?

You won’t find many who would believe you if 10 years ago you said that dual screen folding phones would be making a comeback in 2020. Nonetheless, it appears that is the direction many tech companies are heading. Particularly with what appears to be more business centric devices. Samsung has already delayed the major release of the Galaxy Fold due to issues with the product being easily damaged. One can’t help but feel a sense of irony there. But it’s Microsoft’s offering, the Surface Duo which is causing waves, and some confusion.

The Surface Duo is a dual screen folding smartphone. We’re saying smartphone because the device can make phone calls as well as handle all of the other elements you’d expect of a smartphone such as email, messaging and Internet browsing. There is some confusion here though as Microsoft’s internal communications are purposely not referring to it as a smartphone.

The device very much has the look of a fold in the middle iPad mini. The two screens have been designed to be used independently as well as in tandem.

So, is it a phone or not? We would certainly argue anything that can make phone calls and fit in your pocket is a form of smartphone device. Adding to that the Surface Duo is running Android rather than Windows. So, they have chosen a mobile operating system for the device. Are you confused yet? Us too.

The Duo has two 5.6-inch displays, almost equivalent to two iPhone XS screens, both with 1800x1350 resolution with 401 pixels per inch - lower than the XS' 458 ppi. While it looks impressive it’s not as if they’ve tried to compete with Apple’s design application-led iPad offerings. The screens are connected by a 360 degree hinge which means the device can completely fold in both directions. Imagery has also been released showing the device set up in ‘laptop’ format with a touch keyboard function on one screen and the running application on the vertical screen.

The specs seem confusing but from the released imagery it’s clear Microsoft sees this device as being primarily for business users and less as a mass consumer device. Perhaps this is the reason they don’t want to see it viewed as a phone but more as an assistant business device?

They have also said that the device will not support 5G as this would require an internal redesign. This could be a lack of functionality many users may find off putting as we start to see more and more 5G ready devices become available.

Google Updates Appear to Punish Thin Content Pages

rebecca@dakotadigital.co.uk (Rebecca Appleton) — Wed, 13 May 2020 15:35:16 GMT

Do you Understand Thin Content and How it Negatively Impacts Your Website’s SEO?

It’s not a new expression but it’s a term you are going to hear more of within the SEO industry. Thin content in a nutshell is weak or poor-quality content which lacks purpose. Recent Google updates appear to have been focused on sniffing out and punishing thin content and as a result, we’re seeing a lot of fluctuation within the search engine results pages. This could mean your own website has suddenly dropped in the rankings.

Thin content is an issue because content is one of the most powerful aspects of modern-day SEO success. Content is indeed king and while that message does appear to be understood, its interpretation is often incorrect. In reaction to the need to take content more seriously, many brands and businesses set out to produce more content than ever, believing it would boost their SEO and overall online visibility. Unfortunately, this often meant there was too much eagerness to create lots of new pages and not enough of a commitment to creating good quality, purposeful content.

Google’s Panda updates, which started in 2011, were the start of the search engine’s mission to prevent low quality content ranking higher than good quality content as a result of spammy content and questionable link building tactics. Panda introduced measures we all now take for granted as being punishment for duplicating content. Google classes duplicate content as thin content because it recognises that duplicated content has no value greater than the original piece. As such, its algorithms intentionally seek out these pages so they can be actively punished. Recent algorithm updates seem to be expanding on this approach and causing a great deal of SERP changes.

How to avoid thin content

Avoiding thin content is really a pretty simple process. It all starts with remembering that engines like Google want to give search users the right search results. That means good quality, trustworthy, credible content.

When you’re creating your SEO strategy and building new pages, your first and foremost thought should be ‘how is this page and this content adding value to the visitor?’. If you want to rank for a certain keyword, ensure you’re creating content which genuinely compliments the search term and helps the search user with their query. This means creating useful, unique content which talks about the subject matter in some depth rather than simply reciting the focus keyword again and again. It means genuinely interlinking with other pages of your website which cover the same or a similar topic. It means making reference to external sites which are appropriate and relevant – for example, a scientific journal, a newspaper report or a recent study.

These new updates show that business owners have nowhere to hide with fewer underhanded tactics available in order to rank well in Google. Embrace content production and content marketing the way it is intended; for the benefit of your audience.

Eazi-Business Lands Another Award for Sales and Customer Service

Wed, 06 May 2020 14:04:20 GMT

2020 Stevie® Winner for Sales and Customer Support

We are incredibly proud and humbled to have been awarded another Stevie® Award. Eazi-Business received the prestigious Gold Stevie Award for Sales and Customer Service. The awards were presented to honourees during a gala banquet on Friday, February 28 at Caesars Palace in Las Vegas

The Stevie® Awards organizes eight of the world’s leading business awards programs, also including the prestigious American Business Awards® and International Business Awards®. At this particular awards ceremony over 600 executives attended for the USA along with other global visitors. The Gold Stevie Award is one of the highest honours when it comes to customer service and this aspect of our business and offering to our customers is something we take particular pride in.

Being commended many times now for our outstanding customer service and care is a bi accolade for us and it reinforces that we are on the right track. Given that we ourselves so often preach the significance of customer satisfaction, this recognition does bring with it a great sense of pride.

We are particularly honoured to receive this Gold standard award after previously being awarded with a Silver Stevie® in 2019 for International Business of the Year . This latest award is the start of our 2020 collection which we’re hoping will live up to a very grateful 2019 in which we were also presented with a place in Franchise Direct’s Top 100 Franchises in the UK, a silver award at the Uk Business Awards for Best SME and a Golden Bridge award for Company of the Year .

Needless to say, we’re pretty proud of our growing trophy cabinet and the recognition we have received is only driving us to push our offering further. We are blessed with a fantastically talented team here who can not be complimented enough for their dedication to ensuring the highest standards of sales and customer support are maintained year-round to all of our valuable partners. Our commitment and enthusiasm to delighting our customers will continue.

The Importance of Goal Setting

Wed, 29 Apr 2020 14:23:34 GMT

How to Set Goals to Continue Your Progression

Goal setting isn’t a new invention, but it is one that perhaps isn’t celebrated enough for its potential impact on your life. As an individual, whether it’s for business or personal progression, goal setting is one of the most tried and tested approaches to achieving. Most entrepreneurs will naturally have this mindset but it is something that is worthwhile being taught as a new approach for those it doesn’t come naturally to.

With the world generally in pause mode at the moment as the globe reacts and recovers from the spread of coronavirus, there has never been a better time for some reflection and fresh goal setting. The issue is that during times like these, people’s focus does tend to turn inward and away from looking at and planning for the future. In fact, this is another reason why now is a good time to pull yourself up and look around at what you can do and what you should be aiming for to keep yourself and your business on track.

We do not want to teach you to suck eggs, most entrepreneurs know goal setting is important, but here is a fool proof approach to set goals for yourself and your business:

Be Specific

One of the biggest mistakes with goal setting is aiming too high. Now by too high we don’t always mean being ambitious. What we mean is that the goal is too much of an overview, too generic, too expansive. ‘Make more money’, sure it’s a goal but it’s too loose. Put a more specific angle on it and say that you want to increase revenue by 15% in the next 3 months. Or that you want to increase margin on a certain product or service to 30% for example.

Measure It

As per the suggestion above about being specific, make sure your goal is something you can measure. Ideally you don’t just want measurability to be a start and end affair either, you want something you can measure along the way so you can tell if you’re on track. Break your overall specific goal down into periods of progression. How much improvement will you aim to make in month 1 versus month 3 and month 6 of a long-term goal for example.

Keep it Achievable

Don’t aim low but make sure your goals are realistic and can be achieved in the timescale you’re setting yourself. Unrealistic goals that can’t be reached can actually have a counteractive effect and become a negative distraction and pressure you don’t need. Think about goals that are tough but can be achieved with hard work.

Time Matters

Keep it realistic but make sure you are setting yourself a time constraint with your goal. Setting the goal with no ideal achievement date isn’t going to motivate you. It actually becomes more of a dream than a goal. Set a time limit and break that down into deliverables and gradual measurement of progression to stay on task and stay motivated. Adjust these targets as you progress too.

Why Throwing Yourself into Lockdown Work Mode May Cause Burnout

Wed, 22 Apr 2020 15:23:24 GMT

Entrepreneurs Are Hitting Burnout During Lockdown - You Need a Break

With all the best intentions involved, the more ambitious entrepreneurs amongst us are using the lockdown period to throw themselves into work. It’s great to be productive - of course it is - but the reality is that for many, it’s doing as much harm as it is good because they’re simply not taking the time to have a break.

One of the major issues stems from the social pressure that we should all be using this period of isolation to be productive. There is a constant stream of online memes and social media posts about self-improvement and the importance of learning new skills during lockdown. It may seem good natured but what it’s doing is provoking a unique feeling of anxiety that we must accomplish something while regular working life is halted. For many, that pressure is starting to take its toll as the days of the week seem to merge into one long marathon.

The ‘burnout’ is real, and it has affected many would-be entrepreneurs and stopped them in their tracks. Don’t let it happen to you. Here’s how to avoid burnout and deal with it.

Avoiding Lockdown Burnout

Take a Break to be Lazy – It’s a tough one, the word lazy. It has its uses but actually for the super ambitious, it’s become a pressure in itself to always feel like we are being productive. In this mindset doing nothing and taking a break is considered a negative. Remember though; we all need rest. We all need balance. During this extended period of lockdown, timetables and even the sense of what day of the week it is has been skewed. This means we’re not making time for ourselves through the fear of being lazy.

Take time to do nothing. Lay in the sun, binge watch your favourite Netflix series or simply choose a day you are not going to do anything work related. It will do you good, make being lazy a positive and structured part of your work life balance.

Be Creative – We’re wired to be productive. For entrepreneurs this is amplified. We have a need to build and produce. So, do this instead of absorbing too much. Balance your daily tasks to include creative jobs, even if it’s artwork or producing copy for your website. Or take a break and do a paint by numbers exercise or similar. Create a sense of accomplishment through creating rather than purely by ticking off items on an endless to-do list.

Recognise the Signs – Are you starting to feel tired, heavy, sluggish? Perhaps you’re having a hard time concentrating on a single task or your mind is constantly wandering? You need to recognise that this is a sign you getting tired. Maybe not physically as such but mentally your central nervous system is starting to feel the strain and under perform. Make sure you’re eating and drinking enough regularly throughout the day. Stay fuelled and if you feel like you need to rest, then rest. Your mind needs relaxation and enjoyment as much as your body does.

Entrepreneur Mentality – The Circles of Influence

Wed, 15 Apr 2020 15:10:43 GMT

Being an entrepreneur

Being an entrepreneur isn’t always about having a revolutionary idea or being an absolute mastermind in a given industry. Some of the most successful entrepreneurs and business owners are simply hard workers with grit, determination and an all-round ideal mindset for being successful. While some people do seem to have drive and the right mindset in their DNA, for many it’s a case of learning and developing the way you think and see yourself and the world around you that leads you to be more successful.

There is a ton of great literature out there on how to train yourself to think the way of the successful elite and on top of that, there is coaching and training sources to guide those to whom it may not come naturally. Some of these tricks of the brain are more useful than others and some of them certainly stand out.

One of our favourites is the Circles of Influence thought process. This is particularly useful for those who have anxiety or stress in their working lives which may be causing productivity and peace of mind to suffer. This concept is sometimes also referred to as the Circles of Control.

The general idea here is that your concerns usually clearly fit within one of three circles. The largest circle is all of the things that concern you. If we keep this business focussed, then let’s assume it’s all the things that concern your business. Anything outside of that circle isn’t a concern of yours.

Now the two circles inside of your large circle of concern are where the thinking happens. The smallest circle is the circle of control. This represents the portion of your concerns you have control over. For example, you are concerned your website isn’t of the standard you want it to be. You can directly control this, you are the business owner and it’s your call to make.

The next is the circle of influence. Concerns that fall within this circle but not within the circle of control are issues that you do not have direct control of and you cannot directly change yourself. But, perhaps you can influence them. Let’s say your concern is that you need more talented or highly skilled staff at your business. You cannot magic them out of thin air, but you can start a recruitment search and advertise that you’re hiring.

Issues that fall within the circles of concern but outside of the smaller circles, represent the problems many entrepreneurs obsess over and ultimately become stressed or anxious about most of the time. The reason for this is that these concerns cannot be influenced or controlled directly.

The learning point of all this thinking is that there is a real skill and mental strength in being able to look at a concern you have and plot where it sits in the circles. If you can directly control it, then do something and act immediately. If you can influence it, then do what you can within your power of influence and monitor the concern. If you cannot control or influence something, then it is a concern but not one you can action. As such these issues need to be left at the door. Obsessing or becoming anxious over concerns outside of your influence is wasted energy and often distressing. Learning to separate these and focussing on the concerns within the smaller two circles will make you more productive and provide precious mental stability and peace.

Quarantine Trends to Embrace and Ignore as an Entrepreneur

Wed, 08 Apr 2020 15:51:59 GMT

We’re all in This Together

There is a mixed bag of trends sweeping the globe as multiple nations experience varying levels of government lockdown in aid of combating the coronavirus outbreak. Some of these trends are very positive but some of them could be classed as negative. When it comes to the world of business and entrepreneurs there are many opinions flying around as to what is expected of a ‘successful, driven’ individual during this time of uncertainty.

The coming of the coronavirus and its impact on people is hugely dependant on their circumstances. For example, those who are parents, particularly those with young children will be struggling to balance working from home and educating let alone entertaining, their kids. This is where certain trends to emerge are a little out of the realm of reality and put unnecessary pressure on entrepreneurs.

Trend: You Should Be Learning a New Skill

We have seen this one everywhere. “If you don’t come out of quarantine with at least one new skill you are not driven enough”. It comes in varying forms but the message is the same. Essentially the message is that while the pace of life has slowed due to isolation, you should be dedicating time to add to your skillset. Now there is a positive spin in their somewhere and we get the sentiment, but actually for many this is totally unrealistic and adds a lot of undue pressure at a time when many of us naturally feel more anxious than usual.

For those with businesses suffering financially during the crisis – as millions are -, there will be much to do, much to consider and some tough choices to make about whether to stop work and what to do about staff. This doesn’t even consider how tough the scenario must be for those trying to work but also have children at home as we previously mentioned. When exactly are people expected to fit in the time to dedicated to blitz learning a new skill while juggling their business, children, the new stresses of working from home which will be alien to many, corona anxiety and of course finding time to sleep?

Time prioritisation will be crucial for many during the weeks ahead and you should never feel pressured or expected to take time away from that.

Trend: We’re all in This Together

This is a much more positive message and one that we can certainly get behind. While it isn’t necessarily universal, it is the case that most of the world is united through struggle. Governments and financial institutions are providing unprecedented levels of support and options to assist businesses and people with ways to manage their finances and potential reduced income scenarios. Businesses which are seeing increased demand and are available to operate are passing on their need for increased workers by making critical temporary hires and all in all, there does seem to be a national sense of unity and camaraderie.

Many businesses big and small will need help getting through this time and re-launching themselves when life starts to again resemble normality. If we all continue to be unified in our approach to life, health and work by supporting one another, we may see a much more connected and mutually beneficial society on the other side.

Google says Progressive Web Apps are the future of the mobile web

Wed, 01 Apr 2020 12:31:28 GMT

If you had any doubt about how important Progressive Web Apps (PWAs) look set to be for your new mobile app development business take note; Google says that they are the future of the mobile web.

The search giant has teamed up with Microsoft to publish a brand new eBook called, Progressive Web Apps: The Future of the Mobile Web . Describing them as able to function even with poor or broken Internet connections with features like push notifications, Google says that PWAs offer the functionality of native apps coupled with “the reach and searchability of the web”.

In its eBook, Google muses on the rise of PWAs, noting that over the last few years, mobile devices have become more prevalent than desktops when it comes to getting online with twice as much time spent on the mobile web. In some areas of the world, such as the Asia-Pacific region, a number of countries access the internet exclusively from a mobile device.

Most consumers, will turn to the web to find something they are looking for says Google, but there is also an overriding belief that apps tend to be much easier to use – the search engine suggests that is because apps are built specifically for mobile devices, so the user experience, design and navigation is wholly tailored to smartphone screens and tablets. They are more streamlined than a website, consumers think of them as being more personalised and the checkout experience is often much slicker.

Google heralds PWAs as bringing the best of both worlds together and notes in the eBook that, “ Progressive Web Apps (PWA) are websites that use modern web technologies to create mobile web experiences that are closer to those delivered by native apps. Via a link on the homescreen, users can enjoy features that were previously challenging on the web: accessing content offline, receiving notifications from preferred brands, adding favorites to the homescreen. PWAs help improve user engagement and enable seamless conversions - whether for e-commerce, productivity, publishing, games, or media… PWAs enable frictionless journeys for mobile, tablet, and desktop users, and so regardless of the platform, they have a key role to play.”

Of course, this means that PWAs are incredibly exicting developments, with lots of potential for the years ahead, something Google is clearly already thinking about.

For app developers keen to leverage this trend, the search engine says a good PWA must be built on a trio of requirements. It should be:

· Fast

· Installable

· And follow best practise user experience and user friendly design principles to make it engaging

Want to find out more about Progressive Web Apps? View our previous articles on PWAs here or get in touch with us.

2018’s Top Augmented Reality Apps

Wed, 01 Apr 2020 12:31:27 GMT

Augmented Reality is one of those buzz words that doesn’t seem to be going anywhere and after the success of Pokemon Go in 2016, it was clear that AR was going to be a major trend for app developers. Still considered to be one of the most exciting technologies around, it’s still in its infancy – that said, there have been plenty of innovations this year with lots of AR powered apps making their way into the App Store and Google Play. Here are a few of the year’s very best AR apps.

Civilizations

Created by the BBC, Civilizations is the broadcaster’s first ever Augmented Reality app. It is designed to help users discover treasures from history, bringing wonderous art and culture from around the world to iOS and Android devices. From Ancient Egypt to Renaissance masterpieces, the collection covers 30 artefacts and was developed in conjunction with a number of museums. The app accompanies a TV series and brings the featured artefacts into the user’s home. Thanks to AR, they are realistic and to scale and each can be moved, rotated and scaled.

IKEA Place

It may not be as culturally groundbreaking as the BBC’s Civilizations app, but IKEA Place is a fantastic example of how AR can be used to make daily life that little bit easier. The app uses AR to allow shoppers to virtually position any IKEA furniture piece in their space. It shows the item in 3D and true to scale meaning decorators can see what that sofa or kitchen table might look like, without having to buy it, assemble it and then decide it isn’t quite right.

Night Sky

Who hasn’t gazed up and wondered at the beauty of the night sky? This app is designed for iOS 12 and is a three times Lovie Award winner, a Webby award winner and won an Apple Best of nod last year. It uses AR to create a personal planetarium for the user. The user simply holds their device up to the night sky and the AR app will identify stars, planets, constellations and satellites. Objects can be pulled out of the sky and explored in more detail – or even shared via iMessage.

The Machines

An AR game so good it was referenced in an Apple Keynote Speech! Called a “perfect example of the future of AR” by Macworld and described as “Apple’s most impressive Augmented Reality showcase yet” by Eurogamer, this game uses AR to create a breathtaking world where gamers can battle their friends with 3D sound, graphics and gameplay like never before.

What to post on LinkedIn during the coronavirus pandemic

Fri, 27 Mar 2020 16:59:13 GMT

What to post on LinkedIn

he last few weeks have seen an enormous amount of change to our daily routines and business practice. For many firms, marketing must go on but knowing how to deftly navigate what is a challenging and complex landscape is difficult.

To help brands keep their social media flowing, LinkedIn has issued a series of pointers designed to help brands establish an appropriate approach to communicating with their audiences.

Its report says that “Conversations on LinkedIn typically reflect what’s happening in the business world. In January and February, the top two hashtags on LinkedIn were #marketing and #leadership. So far in March, the top two hashtags are #coronavirus and #COVID-19.

On LinkedIn the number of articles about coronavirus increased by 17X between February 1 and March 17. The biggest topics of discussion we’ve seen on LinkedIn are perspectives and advice on remote working, social distancing, crisis management, business continuity, online learning, collaboration and more. For example, “remote working” searches on LinkedIn Learning tripled in March.

We’re seeing brands work through how they communicate with their audiences, from employees to customers, and have observed a set of emerging best practices.”

Read on for easy-to-implement suggestions and best practises to adopt right now to help you stay connected, not just with your customers but with your team too.

1. Tell others about how you’re handling things

LinkedIn’s first recommendation for brands is to share their experiences – if you have sent your team home to work remotely for example, you could cover that in an update, letting your audience know how you’re getting on, the things you have learned and any tips you may have to help others going through the same thing.

If you’ve discovered a wonderful app or tool that has made life easier, such as a service for video calling or team collaboration, you could also share that in your post. On the flip side, if you’re still figuring things out, why not ask for recommendations? Posting a quick question asking others how they are finding it and what works for them is a great conversation starter and could be a treasure trove of useful recommendations.

2. Use your posts to recognise your team members

Your posts are a gray way to recognise team members who have gone above and beyond in difficult times. You could share a throwback team photo or share a piece of feedback received from a client about a particular staff member. Of course, the standard best practise rules apply here; be authentic and transparent.

3. Be active and comment on other posts

Don’t forget the social element of social networking – that means taking time to respond to posts, like and share. Ask questions or leave words of encouragement, provide suggestions and recommendations where you can be helpful to someone within your network. Commenting also means that you’ll become more visible, raising your profile with connections of your connections.

4. Stay informed

LinkedIn has also stressed the importance of seeking out trusted news sources and says it is working hard to ensure that accurate iformation appears in your feed. It advises, “LinkedIn's team of editors are bringing members trusted news featuring reliable updates from experts including the World Health Organization and the Centers for Disease Control and Prevention. Following the latest news and simply sharing articles to your feed is another great way to take part in the conversation, and engage and inform your LinkedIn community.”

Here, be sure that you are sharing information from trusted sources. Act responsibly and consider if you trust the source of the news before sharing with your connections. Use hashtags as you would normally to aid with post and information discovery.

5. Be open about how you’re addressing challenges

Almost every business has been affected to some extent by the spread of coronavirus and it is likely that you are one of them. You may have had to switch to remote working or change timeframes for services. It could be that you are no longer able to offer some or have pivoted, and launched new ways to support your customers at this time.

Your social media pages are the perfect place to address how you are facing these challenges and the actions you are taking. Be open about sharing any changes that will impact on the customer experience, such as a switch to email only support or reduced customer service hours.

The best call and video conferencing apps right now

Fri, 27 Mar 2020 16:05:16 GMT

Tools for meetings and collaboration

It’s a good bet that wherever you are located in the world, you have begun working from home or are about to, as the coronavirus pandemic deepens.

Whether you’re busily working on getting your mobile app agency business up and running with our Business-In-A-Box solution, or are already established and have a full diary of things to do while working remotely, there’s little doubt that you’ll need a few useful apps up your sleeve to help you get things done during this time.

With face-to-face meetings with clients out and huddles with co-workers not an option, video conferencing apps and conference call tools are vitally important. Here are a few that make life easier as a remote worker...

Zoom

You can use Zoom as a desktop service or download via app, making it convenient for use wherever you are. It offers voice and video calling plus the ability to invite participants and schedule meetings. You can sync with your calendar to help manage your day and there is a choice of free and paid subscriptions. For added convenience, there is the option to screen share during calls and send files and messages between participants so collaboration is easy. The free version has a limit on participants and call duration but, if you don’t have a big team, this is an easy and cost-effective option.

Skype

An oldie but a goodie, Skype is often overlooked on newer lists of conferencing services but, with voice and video plus the ability to send files and share screens, it’s tried, tested and reliable. Skype is a great way to stay in touch with your team and clients and, it also offers phone numbers, voicemail and call forwarding. If you don’t want to make calls from your landline at home, you can make calls from Skype to protect your privacy by simply purchasing call credit.

Google Hangouts

If you’ve been wanting to try the pro version of Google Hangouts but weren’t keen on the idea of paying, it’s now free to use until July for all GSuite customers. Designed for businesses, Hangouts standout feature is its ease of use and ease of joining meetings, with just a link required. You can use it to issue dial in phone numbers if required for those not at a computer, screen share and join meetings in progress. It integrates with other Google tools such as Calendar to help keep things organised and has standalone meeting rooms or ‘Huddle’ spaces.

SEO Efforts Must Continue During Lockdown

Tue, 24 Mar 2020 16:57:25 GMT

SEO (organic search) is one of the many channels that you need to maintain

Given that many businesses will be working at a reduced capacity in light of the recent country wide lockdown in several countries around the world, there has probably never been a better time to take a close look at your brand and your marketing. Even if your businesses has had to or decided to completely close its doors, there is no reason work on progressing your brand digitally can’t continue.

SEO (organic search) is one of the many channels that you need to maintain activity and resource for all year in order to continue to compete for business and generate traffic. Search engines are not going to take a few weeks or months off due to the coronavirus and neither should your SEO resources. For many businesses, now will be an ideal time to increase efforts in anticipation of re-opening.

Keep growing your site and ensuring that your keyword strategy is up to date. Here’s some tips from us on areas to focus on:

Keyword Strategy

Keyword selection and strategy is something as a business you should be revisiting on a regular basis. As your business grows or changes, so will your areas of focus, your best sellers and your money makers. Likewise search trends change and search terms vary in popularity. Keep your keyword selection fresh and ensure you have highlighted priority keywords and terms which will take the main focus of your strategy.

Blog Furiously

We have spent enough time reinforcing the modern-day value of blogs for online businesses, but this significance couldn’t be anymore prominent than it is right now while millions of consumers are on lockdown. People have more time and will be driven online for entertainment more than ever over the coming weeks, meaning that your online content is going to have more potential eyeballs and impact than ever. That reason alone is enough reason to get regular new unique content added to your site.

On top of this though, it’s also important to remember the superior role blogs play in SEO power generation and how important it is for search engines to see your site continuously growing with new keyword relevant content.

User Generated Content

As we’ve just mentioned, the digital audience of the world will be online with more time to kill then ever before due to being restricted on movement, travel and real world entertainment. Not only will this mean more potential time and eyeballs on your content but more opportunities for consumer audience interaction. Try to generate content which provokes a reaction from your audience, you may find they are more likely than ever to respond.

Inspire people to comment on your content and give them a platform to do so if it doesn’t exist already. You may also want to take this time to ask your existing customers to write reviews for your products and services.

Your Progression is not on Lockdown

Tue, 24 Mar 2020 16:00:58 GMT

It’s a crazy time to be alive

It’s a crazy time to be alive and a really crazy time to be in business or even worse yet, being at the early stages of starting or going into business as an entrepreneur. The economy is certainly changing and yes, many industries are on temporary hold at the present time for the sake of everyone’s health. But, even if you are involved in one of these stand-still industries, that doesn’t mean your ambitions need to be at a stand still too.

The fault of many entrepreneurs starting out and many early stage businesses is a lack of planning and a lack of preparation. For many the uncertain times ahead with various countries on lockdown protocol and enforced home working, will serve as an opportunity to reflect, rearrange and rebuild. For those just starting out, it promotes additional time to get ready and when the time comes really push for your goals with all you’ve got.

If you own a business

Even if your doors are closed, now is a great time to reflect on how the business is doing and stop to take a breath before re-evaluating the future plans and areas of progression you should focus on. A great starting point would be to look at all of your considered successes and failures in the past 12 months. Write these down. Then look at areas of the business that are doing well and give you motivation. Compare these to areas of the business that are not performing well, bug bears and sticking points. Write all these down also.

Take time with this, don’t rush it. Then add action points to each:

• Write down why your successes happened. What is it that lead to the success?

• What contributed to the failures?

• How can the high performing and motivational areas be built upon and used for further progression?

• How can you remove or lighten some of the burdens and sticking points which plague the business or you personally?

The above exercise forces you to evaluate your business positives and negatives in slightly varying ways and should serve as inspiration to then progress your write up into a plan, a to-do list. Prioritise this, which are the quick wins, and which are long terms goals. Break them down procedurally with what steps you need to take to get them moving.

Then execute it, one at a time if you have to. But what ever you do, don’t let your progress end up on lockdown just because you are.

Navigating your marketing during the coronavirus

Fri, 20 Mar 2020 16:53:18 GMT

Helpful tips and actions to take

The coronavirus pandemic has caused widespread disruption for businesses in many sectors – whether you’re operating business as usual, have had to make some changes to your usual services or have amended opening hours and locations – keeping your customers informed during this time is vital.

Here are a few helpful tips to navigate your marketing during this time…

1. Use local SEO

If your eCommerce website design is backed up by a physical store, you may have had to implement changes to your opening hours or swap to only accepting contactless payments. Restaurants for example may no longer be taking reservations for dining in but, you could be accepting take away orders instead over the phone and on your site. However you have been impacted, use your local SEO assets to communicate these adjustments to your clients to minimise disruption.

Your Google My Business account is very useful here – you can log in to your profile and immediately change your opening hours to reflect your new timetable and adjust key information such as payment methods accepted and services being offered. Use Posts too in order to explain to customers any changes and how you can continue to work with them during this time.

The changes should show up almost right away, giving anyone searching for you on Google all of the pertinent information they need.

2. Update your website

If you have had to make changes to your service, share a blog post on your site detailing what’s different. This gives your clients peace of mind and acts as a useful reference which can be shared with other customers.

If nothing much has changed for you – for example if you are an online retailer and you’re still able to get items shipped out to clients – it’s also important that this is communicated so you don’t lose any potential sales.

3. Be visible on your social media channels

Keeping a regular presence on your social media channels right now is important. In addition to sharing any changes and updates to normal day-to-day services, consider how you can serve your community at this time.

Many brands have taken to their social profiles to ask who they can help their audiences through issues such as self-quarantine and isolation. Many people will be feeling anxious and worried now so ask how you can help them and what kind of content they want to see from you. Even if your business operations have been impacted, it’s very likely that you’ll still be able to engage with your audience on social in a meaningful way. If you’re a fitness brand for example, could you share at home workouts on your social media profiles or host a question and answer session with an industry expert?

If you’re a food brand or a restaurant, why not collate some useful information such as store cupboard recipes, new ways to make food they have ordered from your store go further or ingredients to boost the immune system.

If you’re a retailer of arts and crafts, how about hosting a communal paint-along which everyone can join live?

Most of us won’t have faced anything like this before but, that doesn’t mean that your marketing activity must cease. Quite the opposite in fact. This is a time to consider how you can serve and help your audience with resources and helpful information to use at this time.

Essential apps for entrepreneurs during coronavirus

Fri, 20 Mar 2020 15:55:11 GMT

All the apps you need to stay healthy, happy and productive

As one of our entrepreneurs considering or already up and running with the Eazi-Apps mobile app agency business opportunity, you’ll need no convincing on the usefulness and relevance of mobile apps!

The current coronavirus disruption has really highlighted just how useful apps are across a range of different needs so, to help you stock your smartphone and tablet with all of the apps you’ll need to see you and your loved ones through this period, here are some of our top recommendations for apps to help you stay happy, healthy and productive over the next few weeks…

Productivity

Zoom, Facetime and Basecamp

As an entrepreneur it’s likely that you’ll still be working during this time, but it may be that your daily routine has been impacted. That could be because you have found yourself working from home instead of your usual office space or, because you need to juggle child care with your work as schools shut down.

There are lots of apps that can help you work productively during this time but a few of our favourites are Zoom, Facetime and Basecamp.

• Zoom allows you to conduct all of your scheduled meetings and calls, with conference call and video call facilities. You can sign up for a free option, schedule meetings and send invites, all without having to set foot outside.

• Facetime is also useful for keeping connected with colleagues, which can help to reduce feelings of isolation and recreate the social aspect of being in the office (this is also a great app to check in with family and friends you can’t physically visit during this time).

• Basecamp is great for staying organised and collaborating with your team. With to do lists, messages, assignments, deadlines, a calendar and file storage, you can keep all of your projects moving forwards without needing to be in the same location as others working on the project with you.

Healthy

Headspace, Planet Fitness, YouTube

Us entrepreneurs will often find that maintaining a work-life balance can become a bit of a struggle. If you are working remotely, this is the ideal time to reset and introduce some balance into your day. Again there are lots of apps that can help here but a few of our favourites are Headspace, Planet Fitness and YouTube.

• Headspace is a meditation app. With mental health just as important as your physical wellbeing especially during these testing times, incorporating this into your day can help to offset feelings of stress of anxiety. It has lots of free guided meditations which you can follow along with sleep exercises.

• Planet Fitness is your at-home PT without having to step foot outside. With many fitness centres across the country closing and workout classes being cancelled, working out at home is becoming increasingly popular. This app offers a wide range of workouts at no cost which can be performed at home. You can also follow live interactive classes on its Facebook page each day.

• YouTube is a treasure trove of fitness classes with free videos for almost every time of activity from kettle bell workouts to bodyweight, yoga to pilates. The Body Coach Joe Wickes is currently hosting free 30-minute classes on his YouTube page, live at 9am every day Monday to Friday. He also has hundreds of videos on his channel and plenty of dedicated classes for kids.

Happy

Netflix, Scribd, Babbel

A period of isolation and changes to how you socialise doesn’t mean you have to entirely give up on your favourite things to do. There are lots of apps to keep your entertained, with a few of our favourites being Netflix, Scribd and Babbel.

• Netflix needs no introduction but, if you don’t yet have the app you can start with a free trial. It is fully loaded with thousands of movies, box sets and documentaries from around the world. If you’re away from friends and family, you can also download a second app called Netflix Party and have a watch party in different locations. Head to social media for recommendations as thousands of people have been sharing their binge-worthy lists for Netflix and Amazon Prime.

• Scribd has thousands of ebooks, magazines and audio books and is offering 30 days free to help get people through this period. If you’re a big book worm or always wished you had more time for reading, this app is a wonderful starting point.

• Babbel is a language learning app – if you’re dreaming of the day you’ll be able to go on your next holiday, why not try learning the language in readiness? There are 14 languages to choose from including German, French, Spanish, Polish, Italian, Turkish, Russian and Indonesian.

3 steps to carrying out your first competitor site analysis

Tue, 17 Mar 2020 16:49:44 GMT

Useful tips to make your competitor analysis helpful and actionable

There is a lot to learn when it comes to crafting a SEO campaign that actually delivers results. This job is made harder still by the fact that Google is less than transparent when it comes to saying what can impact your rankings, and what doesn’t. There is no blueprint to help your eCommerce website achieve better rankings. This is where your competitors come in.

By studying what they have done, where they are getting links from, how they have structured their pages and a host of other metrics, you can gain valuable insight which will help to move your own SEO forwards – in much less time that it would take you to perform trial and error yourself.

Step 1: Keywords

Keywords are the cornerstone of any SEO strategy and the way that your traffic discovers your site. They can only do this if you appear prominently on Google for the terms that they are using. Conducting keyword research should be an ongoing activity. As search habits change, your target keywords must also evolve. You also need to ensure that you’re targeting the right phrases initially. Your competitors can help you here and potentially give you new keyword ideas to plug gaps in your own strategy.

Beginning with a handful of your closest rivals and industry leaders, study which keywords are being used to drive traffic to those sites. There are a few ways to do this but one of the most telling is simply to visit their site. Note down phrases which appear in their page titles, headers, in bold, in link text, in menus and are repeated often in page content.

While somewhat labour intensive, this approach allows you to spot gaps and add keywords to your own strategy that your rivals are already succeeding with.

Step two: Perform a content gap analysis

Studying the content on competitor websites is a treasure trove of insight. If you mine this source carefully, you can not only identify where your rivals are falling down on content (and therefore where you can swoop in for the advantage), you’re also sure to get a good benchmark against which you can measure your own content.

Compare your content side-by-side, asking yourself questions such as who has the most up-to-date information (if it’s them, this is a point to work on), who has the better content structure, who has duplicated or thin content and so on.

Having this information to hand means you can identify where you need to improve to bring your site closer to that of your competitors, and where you can potentially gain the upper hand by exploiting a rival’s weakness. Is their content really lacking in detail on a particular subject for example? Have they got lots of duplication?

Step three: Perform a link analysis

Links are not just the most valued of all SEO currencies, they are also direct pathways into your site for visitors. Building links is one of the hardest of any SEO task but, you can lighten the workload by performing a competitor link audit. Start with the basics such as how many links they have, what kind of anchor text and from what type of sites. Next, hone in on where their best quality links come from. Now, compare with your own link profile. What do they have that you don’t which could be giving them a big search engine boost? And which sites are linking to them and not to you that you could target?

While competitor research is not a quick fix solution, it is an incredible source of insight and offers you lots of opportunities to learn from what someone else has shown already works – without any cost to you for months of leg work and mistakes.

How are app makers responding to the coronavirus pandemic?

Tue, 17 Mar 2020 15:47:38 GMT

A number of apps have seen downloads soar

As the coronavirus contains to cause widespread disruption across much of the world and more and more countries take steps to limit social interactions and travel, a number of apps have seen their downloads soar. Others have also innovated in the face of the pandemic with new features, resources and advice for their communities. In today’s post, we’re rounding up a series of news pieces and current events which demonstrate how apps are faring amidst the pandemic and how some are responding to the crisis…

Deliveroo and JustEat

With some people facing self-isolation and quarantine, food delivery apps Deliveroo and JustEat have been busy. Deliveroo’s founder Will Schu took to email on Thursday, reaching out to all customers to explain that while everyone’s daily lives have been impacted by the virus, the delivery service has taken steps to ensure the safety of customers and riders.

His message detailed measures such as additional packaging and instructions for restaurants along with two new services designed to help; one is a no contact drop off service, which means app users can now request their food be left outside by the rider with no face-to-face contact required.

The second is that while it continues to be difficult for some customers to access items such as cleaning products, the app will now allow customers to order kitchen and household products from local stores and supermarkets, to be delivered via the app.

Both Deliveroo and JustEat say they have met with government ministers to discuss how they can help get food packages to the elderly, vulnerable and isolated people.

Record downloads for grocery apps

New data suggests that more and more shoppers are heeding advice to stay home with grocery delivery apps experiencing a spike in downloads. According to Apptopia which analyses app store performance, several US grocery apps have been installed a record number of times. Its research shows that daily download figures for the app Instacart have increased by as much as 218% compared with last month, while Walmart has posted a 160% increase and both Grocery and Shipt 124%. To put those numbers into context, they translate into 54,000 brand new downloads on Sunday alone for Walmart and 38,500 new downloads for Instacart.

The US chain store Target has also seen record downloads, with 53,100 downloads on Sunday (it owns Shipt).

Google offers premium Hangouts for free

Google has been working with the US government to coordinate access to the coronavirus screening information and published a blog post detailing how it intends to help users access reliable information. This week is also announced that it will make its premium video conferencing app, Hangouts available for free during the crisis. Valid until 01 July, it says the move is intended to help the business and schools now working and studying remotely to stay productive and connected while they can’t go to the office or to school.

How to Master Working from Home During the Coronavirus Scare

Fri, 13 Mar 2020 15:43:07 GMT

Stay productive even when working remotely

With the likelihood much of the work force in European countries will either elect to or be told to work from home in the near future thanks to the spread of the coronavirus, we thought it might be handy for you to know how to master working from home.

Working from home is an increasingly popular choice for many, given the power and ready availability of the right technology and connectivity for it to not really be a hinderance. If your employer trusts you enough or you are a solo entrepreneur and suitably self-sufficient, it can be a great option and will save you both time and money in avoiding a daily commute. The issue is not all of us have done this before and many of us won’t have the set up for it. Let’s talk you through three essential aspects to get you ready to work from home if the pandemic forces you to explore remote working options for yourself and your team.

Your Work Space

This is probably one of the most important aspects of working from home and actually the one that most individuals struggle with. Being able to have a dedicated workspace which is separated from your day-to-day living environment is key. The last thing you want is for your business papers and various notes and stationery to be littered all around the house or crowding your dining room table.

Not only is it practical simply from a physical space perspective but there is also a mental advantage to having a dedicated workspace. You’re not likely to be able to get into a working and focused frame of mind if you’re sat on your sofa in the same spot you would usually fall asleep to Netflix.

Clear a space and allocate it to working. This is your workspace now and when you sit down, you’re there to do business and focus on the job rather than get distracted. The same as you would at the office keep it clean and keep it tidy. No one is going to feel inspired or productive working next to yesterday’s grimy porridge bowl.

You Are Still a Professional

You are still a professional and you’re going to work even if you don’t have to go anywhere. So, treat it like any workday. Sure, there is no commute, we’ll award you a little extra time in bed but don’t abuse it, get up and set yourself a working schedule. Even allocate yourself a lunch break if you feel this would help you to start on task.

Look the part too. When you get up, shower and get dressed. No need for a full suit, you are at home after all. But put on clean clothes that would be acceptable on a video conference for example. Don’t fall into the trap of working in your dressing gown. This again has a mental as well as practical impact on your attitude towards work.

Technology

If you are going to work from home the chances are you’ll need to communicate with your peers via technology. Get yourself set up with a ZOOM account or another conference video service so it’s professional and reliable. Make sure your workspace is clear and there are no noise issues. In this day and age there is no excuse for poor camera and microphone set up either. These pieces of hardware are cheap as chips these days, invest in some!

Internal Linking from Your Blog to Aid SEO

support@eazi-sites.com (Eazi Business) — Fri, 13 Mar 2020 15:31:00 GMT

How to make your blog work even harder for you

Blogs have gained increased traction in recent years and pretty much every business will ensure they have a fully functioning and regularly updated blog on their website as standard. It’s well known that blogs serve as both superb overall SEO power drivers and as ideal social media link incentives. Not only this, but in a world where millennial and generation Z customers like to discover for themselves, blogs serve as ideal persuasive and educational content.

The many benefits of blogs are vastly becoming more understood and resource is being dedicated to maintaining them. But what about internal linking, does that need to be considered? In short, yes. Linking between blog posts is common practise and is considered to help share SEO power throughout a blog and help connect related subjects and topics. This works hand-in-hand with categorising your blog – by this we mean adding in a category filter or even a category page which connects to all the relevant blogs. It’s likely your chosen platform for building your website has the ability for you to add this or seek out a widget or add-on which will.

Creating cornerstone pages

Outside of this, it is also wise to consider the SEO cornerstone mentality. Cornerstone mentality relates to having a select page or pages on your website which are considered the main page to represent a given keyword or phrase. The reason we do this is that while building SEO power across the whole website is vital, ultimately only one of your pages will ever reach a top rank in the SERPs, particularly for a competitive keyword. So, by focussing attention on a single page and making sure search engines can clearly see it is the most relevant page for a given search term, you increase your chances of ranking.

On top of this it is also more than likely that for a given keyword, you probably have a page on your site in mind to which you would most likely want to direct inbound traffic. In many cases businesses will choose pages with the highest conversion or sales rate based on new visits. Using a cornerstone method would help you to ensure this desired page is likely to be the one which achieves the highest organic ranking.

Working back to your blog, when you are internally linking from new blog posts, consider the keyword or phrase the blog is primarily geared towards supporting. Then ensure your internal links which should be directly attributed to this keyword, link to the relevant nominated cornerstone page of the site. Or if not and you’re adding multiple layers of internal linking, you may want to link to another blog post which in turn links to your cornerstone page. So, in a way you’re always ensuring the SEO power flows to your nominated page. Given that blogs provide the flexibility to add new content on a regular basis, these pages are crucial for this strategy to work.

McAfee Mobile Threat Report for Q1 Released

Tue, 10 Mar 2020 15:38:35 GMT

The first report of the year includes interesting security findings

The very first McAfee mobile threat report of the year has just been published – and it contains a host of interesting findings and points of consideration for app developers. Here, we’ve rounded up some of the key findings to ensure you’re fully in the loop as you move forward with our Business-In-A-Box mobile app agency opportunity.

Malware and fake reviews

As App Store reviews are at least partly based on user ratings, it should come as no surprise to learn that malware is being used to create fake positive reviews for certain apps. The report names a new malware family which is exploiting accessibility on Android devices to create fake accounts then download apps in order to leave fake five star reviews. The malware, called LeifAccess was first observed in May 2019 by McAfee but still appears to be prominent in countries including the USA and Brazil.

Ad Fraud

Another section of the Q1 2020 McAfee Mobile Threat Report focuses on ad fraud and fake reviews. The report authors say these originate again with LeifAcess with some apps having as many as 7000 reviews. They are distinguishable by the language used in the review, often employing very simple phrases such as “very simple and useful” alongside the fraudulent rating. The report says the reviews use a combination of around 25 different phrases with LeifAccess then using this to carry out ad fraud by requesting traffic from control servers and then replicating clicks to earn ad revenue. Some of the ads are shown to users and others are hidden, despite taking up space on the victim’s device.

Hidden apps

One of the most prolific trends identified in the report is that of hidden apps, with McAfee saying, “Hidden apps are the most active mobile threat category, generating almost half of all malicious telemetry this year, a 30% increase from 2018. Thousands of apps are actively hiding their presence after installation, making them difficult to locate and remove while annoying victims with invasive ads.”

Spyware

One of the worst offenders for spyware so far this year is Malbus, a piece of spyware that was embedded in the legitimate South Korean app, Daegu Bus which was designed to give users bus timetable info. The spyware infected the app and phished the user’s device, looking for access to their Google account. Documents were then scanned were certain political and military phrases, with those documents then uploaded to a remote server.

5 next steps after your new website design goes live

Tue, 10 Mar 2020 10:47:00 GMT

Important tasks to ensure your launch is a success

In the run up to getting your new ecommerce website design live, your entire attention will likely be focused on the jobs you need to do to actually get the site up for the world to see – signing off on the design, adding the last bits of copy and double checking links for example.

While you’ll no doubt want to breathe a big sigh of relief when you see your beautiful new site launched for the world to discover, there is now a whole other set of to-dos that you need to tick off to ensure your site launch is a success…

1. Tell the world!

If you have been too consumed with image choices and text edits to think about your new site marketing plan, this should be your very next step. You want to tell as many people as possible about the new site launch in order to build momentum and drive website traffic. There are several ways you can do this, meaning you could split this activity across a range of channels over a period of several days;

• Social media posts

• Social media Stories

• Facebook / Insta Live

• Press release

• Newsletter to lead pipeline and customer database

2. Register for Google Search Console

Google Search Console is a useful tool for ecommerce site owners and web masters. It gives you a snapshot of how Google is crawling and indexing your site and will alert you to any issues which could affect your ranking. Because search engine visibility translates directly to site traffic and then sales, don’t miss the opportunity to gather as much intel as possible via Search Console from day one. It is free to set up and will also show you useful data such as ranking positions and links.

3. Create Google Analytics reports

Data is power and data-driven decision making is a tried and tested way to make solid decisions and strategy changes. If you don’t have Google Analytics already set up on site, do that first. Then, log in to your Analytics account and create report templates, scheduled to be emailed to you either weekly or monthly. Having templates set up to land in your in box is key to making the most of this treasure trove of useful data as it removes the need for you to remember or make time to log in to the Analytics dash board regularly.

4. Schedule site-wide back ups

The very last thing you want when your site goes down is to realise that you don’t have a way of restoring it. Therefore, make a point of finding a plug in and setting it up to back up the site in full at regular intervals. In the event you do run into a problem, you can then quickly and easily get the site back up and running with minimal disruption.

App news roundup 06 March

Fri, 06 Mar 2020 15:34:57 GMT

Catch up on all the latest news from the app industry

While it may not seem possible, we’re already rapidly approaching the end of Q1 for 2020 and with the weeks whizzing past, this might mean that you have been too busy to keep up on industry events. If you’re a regular reader, you’ll know that we want to ensure you have your finger on the pulse of what’s happening in the app world in order to help you thrive with our award-winning Business-In-A-Box mobile app agency opportunity. Here’s what you may have missed lately…

Popular Chinese chat app censored coronavirus content

A new report has suggested that the messaging app, WeChat has been censoring coronavirus-related content since the beginning of the outbreak. A research company found that the app blocked negative comments about the Chinese president along with any mentions of the virus. This is significant because the censoring of chat discussions by app users was found to be happening as far back as 01 January, just one day after the Chinese government reported the emerging virus to the World Health Organisation and several weeks before the extent and severity of the outbreak was revealed.

According to a BBC News Report, the coronavirus wasn’t publicly addressed in China until 20 January. The report says around 400 keywords were created on the app watch list, with messages sent between users containing those phrases censored by the WeChat app.

Facebook begins desktop app rollout

Facebook has begun to roll out a desktop version of its app, Messenger. The new app has so far launched for Mac- while not available in Facebook’s home country of the USA just yet, the desktop version is accessible elsewhere.

The social network first gave notice that it would launch desktop versions of some of its apps at its developer conference last year so we can assume the desktop Messenger app will also come to other platforms and roll out in new countries over time, including the USA.

Apple releases new App Store guidelines

Apple has issued app developers with a set of new guidelines outlining what is and isn’t permissible for apps submitted to the App Store. In its official confirmation of the changes, Apple said, “To continue providing a safe experience for users and help you successfully develop apps that are secure, high-quality, reliable, and that respect user privacy, the App Store Review Guidelines have been updated. The changes impact replies to reviews, spam, push notifications, Sign in with Apple, data collection and storage, mobile device management, and more.”

A beginner’s guide to negative SEO

Fri, 06 Mar 2020 08:05:00 GMT

What it is, what the signs are and how to fight it

Negative SEO. It’s something that you don’t tend to hear much about, meaning when it happens to your site, it can be difficult to know what exactly has taken place and how to fight it. Luckily, we’re here to help with our guide to this under discussed aspect of search marketing – and we have plenty of tips to check if you’ve fallen victim and what to do next.

So, what exactly IS negative SEO?

Negative SEO is a campaign conducted against your site by a third party (often a competitor) in order to cost you search engine ranking places. The person conducting negative SEO will deploy a range of underhand tactics against your site in order to give Google, or other search engines, reasons to send you sliding down the ranks.

The protagonist will do all they can to negatively impact your keyword rankings and remove search visibility, such as copying your content, or fraudulently asking other websites to remove a back link to your site by posing as someone connected to you. They may also create lots of poor quality links back to your site in order to encourage Google to see your domain in a negative light.

What are the signs of negative SEO?

• Your website traffic falls and you can’t find any reason for the dip

• You suddenly start to lose search positions despite not changing your own SEO tactics

• Your receive a notification of a penalty or issue from Google, without having done anything against their guidelines yourself

• Your link reports show a sudden number of new links from poor quality sites you don’t recognise

• Your link reports show you’re suddenly losing good links

Steps to take

Perform a link audit

A lot of negative SEO revolves around sending large quantities of very poor links to a target website. If you regularly monitor your inbound link profile (as you should!) you will notice when a suspicious number of links you haven’t built start to emerge. You can then be proactive about getting those links disassociated – either by contacting the site’s in question and reporting the link be removed or by submitting a link disavow report to Google.

Monitor for scraped content

Taking your own content and duplicating it around the web can lead your site to see a fall in rankings as Google will only index that content once. That means if another site, using your own content is indexed, your own search rankings can call. You can use tools to automate this process for you – something like Copyscape will crawl the web and report back to you with any duplicate copies of your content. It will show the percentage of content that is replicated and provide the link to that URL. This means you can contact the site and request the content be removed, citing copyright infringement. If that doesn’t work, report the breach to Google using this form.

Be proactive about review monitoring

Another form of negative content sees one star reviews left for your brand on review sites. If you monitor your online reviews and spot a fake one, report it to the platform concerned and request its removal.

How to create a marketing plan as a first time entrepreneur

Tue, 03 Mar 2020 15:29:10 GMT

Creating a marketing plan

Creating a marketing plan is an essential part of getting your new business underway as a first time entrepreneur – but it’s one of those documents that many people won’t have seen before, much less had to create.

Our award-winning Business-In-A-Box solution comes complete with extensive sales and marketing experience so there is no need to fear the prospect of pulling together a plan which outlines how you’ll find customers (and how they’ll find you) and how you’ll go about building your business profile. Read on to see just how straightforward it can be…

Phase 1: SWOT

Phase one of your marketing plan outlines your strengths, weaknesses, opportunities and threats. Think about what you’re good at here, where your USPs lie, what your expertise is and then, what competitors are offering. This section is essentially about knowing your market and where you fit into it. This is a good chance to do a little competitor research if you haven’t done so already –not only does this give you some useful intel on what your rivals are doing, it can also provide some inspiration for your own marketing activities and strategies going forwards into the lates phases of your plan.

Phase 2: Customers

In the next section, you’ll define who you target market is. In marketing speak this is often called developing personas. You need to build up a picture of your potential clients here to get to know them – this will help you then choose the best ways to reach them when it comes to deciding what marketing activity you’ll perform and where your marketing budget will be allocated.

Phase 3: Goals and activity

As your business develops, you may want to pull out goals and create that as a separate section in its own right but, when you’re just getting started, you can couple it with the main section of your plan; the marketing activity.

Here, you’re going to really hone in on how you’re going to conduct your marketing which channels you’re going to use and the tactics you’ll employ to meet your goals.

While you will want to be specific in terms of outlining whether you plan to invest in say Google Ads along with newspaper ads and listing your tactics, it can be more helpful to also split this section up into the distinct stages of the purchase process or customer journey. Initially you may find it easiest to start with three sections; cold, warm and hot. Under each section, outline how you’ll market to those leads and pull in the relevant activity from your tactics list.

Phase 4: Budget

Once you know who you want to reach and how you’ll reach them, you can finish up with the budget phase of your plan. This part will likely result in you making some edits to phase three because as you gather costs for your intended tactics, you may find that you don’t have enough money in place to cover everything. This means you’ll need to refine or stagger your activity until you find a mix that meets your goals and your finances. Your marketing plan is intended to be a living document rather than one that is set in stone so don’t be afraid to return to the plan and tweak it as you learn new things, gather measurable data from your marketing and grow your sales to free up more budget.

4 ways to make your Google My Business profile work harder for you

Tue, 03 Mar 2020 13:31:00 GMT

Easy tips and tricks to try today

If you have been frustrated about your Google search visibility we’re here to let you in on a little secret; spending a little time getting your Google My Business profile in shape could result in some real SEO benefits. By extension, that means my traffic and potentially more leads.

The process of optimising your Google My Business profile can begin either as soon as you claim your free listing or, when you realise it’s been a while since you checked in and made sure all was correct and up-to-date. Whether you’re a GMB newbie or a local SEO pro, here’s a few ways to amp up your profile for better search visibility:

1. Add more pictures

The more complete your profile is, the richer your profile in the search results pages. Adding images makes your listing more visually compelling straight away. Images are also an important psychological tool as they reinforce key messages in the minds of potential leads and can help with moving consumers through the purchase process.

Google suggests that you add multiple different types of images to your account and we recommend you follow that advice. Even if you have added images when first creating your account, update at regular intervals to keep your profile current. You should aim to include images of inside and outside of your place of business, along with photos of key team members and core products and services.

2. Use questions and answers

Questions and answers appear in the search results to give search users additional useful information about the local business in question. Logging in to your Google My Business profile will alert you to any questions submitted by search users that you (or others) can answer. You can also ask and answer questions yourself to provide more context and useful information for browsers. These could include common questions asked by customers such as length of warranty or useful details such as whether parking is available nearby.

3. Use Posts

Posts are small chunks of text with image or video that you can share on your listing in much the same way you’d make a social media update. The Posts can be categories as What’s New, Event or Offer – meaning you can share links back to new blog posts, promote an upcoming event or share discount codes and offers such as free shipping.

4. Encourage reviews

Encouraging reviews not only further builds out your profile, it also gives search users helpful peer recommendations which they then use in the decision making process. Reviews are also a ranking factor so the more you get, the better your local SEO visibility.

Easy ways to make good habits, a habit as a busy entrepreneur

Fri, 28 Feb 2020 15:23:53 GMT

3 strategies to try now

There’s no doubt that life as an entrepreneur is a busy one – long hours in the office, deadlines, perhaps a team to manage, sales to bring in and all of the responsibilities that come along with running and growing a business.

It’s all too easy to work late to get proposals finished after the phone calls and emails stop for the day. Firing off a quick email response as you’re grabbing dinner because your phone pinged with a message is second nature. Going into the office on a Saturday morning or pulling your laptop out on a Sunday afternoon to get ahead for next week is a weekend ritual.

The flip side of this is that you miss your planned gym session, you hurry your meals with your mind still on week and you never really switch off. Some of this is part of the hustle and it’s what fires you up as an entrepreneur. Some of it is a bad habit. The good news is that forming good habits can be easy too. Here are a few ways you can redress that work life balance and create good habits that led to more productivity with fewer late nights in the office…

1. Reframe your intentions

When you tell yourself you must do something, you feel bad when you don’t. You’ve set yourself up to feel a failure. So after a few days when you have told yourself you must go to the gym but find you had a last minute sales pitch to send out or simply didn’t have the energy after a long week of long hours, you feel like you’ve failed.

Redress this balance by creating a list of things you absolutely must do – things like attend that new client meeting, send that new project contract and get your invoices to the accountant. Now, think of the things that you must do for your own personal sanity – you must go to the gym two nights out of seven. You must leave work by 6 on a Friday so you can enjoy a family meal.

Reframing your intentions so you both take the weight off but also make your own need for downtime, exercise and family time a priority is the first step to drawing that line. If you must go to the gym, that non-essential email can wait until tomorrow.

2. Delegate

It’s all too easy as an entrepreneur to feel like you have the world on your shoulders and to ensure things get done right, you need to be the one to do it. That may be true of certain tasks but it isn’t for all. For example, delegating book keeping, invoicing and accounting to an accountant not only frees up a bg chunk of time, it ensures that this important business function is being handled by a professional. You are also more likely to take full advantage of schemes such as tax relief allowances by calling in a pro.

Likewise, you may want to run your social media but, you could outsource that. Get into the habit of asking yourself if something is a job only you can do, or, if someone else could do it with the same outcome. You don’t need a huge team to make this change either – freelancing and on demand or gig economy sites put professionals from around the world at your fingertips for very competitive rates.

3. Repeat for 30 days

Habits are formed in 30 days so once you have set your intentions, repeat for the month. Don’t give up after a few days or a couple of weeks. Challenge yourself to make the change for a full 30 days and then take stock.

How can online reviews help you sell more online?

Fri, 28 Feb 2020 09:00:00 GMT

Star ratings equal sales

Have you folded online review requests and management into your day-to-day activity? Do you prioritise online reviews as much as you do updating social media or creating a new blog? If you answered yes, good for you! Online reviews are incredibly important and they are an ever more powerful sales tool. If you aren’t yet convinced that you need to direct resources to online review monitoring, requests and responses, here are a few of the many ways that a strong review profile can actually help you sell more online.

Reviews create trust

For more than 9 out of 10 shoppers, online reviews help to create the sense that they can trust you. This means that if you’re in a competitive field, or are an eCommerce retailer selling the same or similar products as other sites in the search results, a good store of reviews next to your brand name could push a shopper to use you, rather than a competitor.

By the same token, 82% of consumers say they are less likely to spend their money with a business that has negative reviews. If you aren’t assigning time or personnel to monitor reviews and respond quickly when issues arises, you could be sending potential web traffic elsewhere simply by looking the other way.

Shoppers look for a minimum star rating

Stars equal sales. Today’s online shoppers are savvy. They know they have a choice of brands and websites and they have certain criteria that must be met. Just 53% of shoppers will use a business with less than four stars. Right away, if you dedicate time to gathering online reviews, you’re able to access the 47% of consumers who would have written you off without a star rating.

Consumers are most likely to visit your website after reading your online reviews

Even if you have a successful SEO stratgy in place and use tools such as PR, social media and advertising to drive traffic to your site, it’s simply not possible to have too much of it. Online reviews are another way to drive interested, high quality prospects to your web page with research showing that the most popular action taken after reading an online review is a website visit. This right away gives you the opportunity to grow your sales.

Other people next steps include visiting the business or contacting that business – meaning a review gives you a direct opportunity to begin speaking and engaging with new customers.

3 content marketing techniques trending now

Tue, 25 Feb 2020 15:16:39 GMT

Build your personal brand and grow your lead pipeline with these format

Content marketing is one of the best and most effective marketing tools you have at your disposal as an entrepreneur building your mobile app development agency with our award-winning Business-In-A-Box opportunity.

Creating and sharing content is a great way to:

• Raise awareness of your business

• Showcase your expertise

• Position yourself as an expert

• Show innovation

• Generate leads

• Raise search engine visibility

• Get customers talking, sharing and recommending you

Of course, the term content covers a very wide breadth of formats and techniques, from blog posts to social media updates, via podcasts, videos, white papers and infographics to name but a few. The type of content you create is important – you need a range of formats to connect with different parts of your audience demographic.

If you’re feeling a bit stuck for inspiration, these three content formats are especially hot right now – meaning you can serve up what your audience is eager to consume…

1. Video

Video content is one of Google’s own top picks for 2020. The search engine expects this format to be hugely popular and named it one of its 10 key trends for the year ahead.

If the thought of creating video content fills you with dread, it shoudn’t. You don’t need a massive budget, a full script and lots of time. Snackable (or short) video content is very much in demand this year and that means keeping your films to just a minute or two long.

2. Social media stories

A lot of the time when entrepreneurs and businesses think about content, they tend to focus on the permanent sort – a blog post which once published, lives on the site forever for example. The truth is, social media content in the form of Stories is also hugely important, despite disappearing after just 24 hours. This form of social media has been especially hot in the last 18 months and is trending strong in 2020.

Unlike the more formal social media update or blog post, a piece of Story content can be more casual and allow your personality to shine through. It’s also a great vehicle for sharing your latest news, offering up nuggets of advice and taking viewers behind the scenes with you. What’s more, all you need is your existing smartphone so you don’t have to worry about scraping together an additional budget.

3. Voice

Voice search continues to grow in popularity but so too do spoken content formats such as the podcast. This is essentially a recorded conversion. Most podcasts will be split into a certain number of episodes, with a set topic per episode. The podcast could be just you and or a member of your team covering a certain topic or, it could be you speaking to a third party, such as a guest you have invited to share their knowledge.

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