Creating value for a business through digital transformation

Dean White • 22 December 2021

Re-imagining of a business through digital transformation

A group of people are looking at a laptop computer.

We are experiencing an era of digital transformation and there hardly seems to be a single aspect of life that has not been touched. Traditionally, digital transformation denotes the use of internet technology for a more efficient and effective means of generating economic value. In a broader sense, it refers to the changes that new technology has on the whole; on how we operate, interact, and configure, and how revenue is created within a business context.


For the commercial engagement of customers, the digital transformation brings;


  • Greater transparency
  • New customer benefits such as new products and services
  • Greater convenience
  • More choices


The digital transformation is the result of rapid technological advancement and impact on essential business functions and processes. In business, the digital transformation creates higher efficiency and opportunities to create new value for businesses.


When a business understands the basics of digital transformation, it must ask what, how, and why? What businesses functions should be digitized, how will a business accomplish that goal, and why should a business do it? They should also consider whether these functions work just as well without fancy new tech? Or will a business genuinely be boosted in terms of revenue?


Identifying digital transformation and the needs of a business marks a great beginning for creating a formal business strategy to address the matter. In this stage, a business also needs to think about whether they should cut cost or increase revenue. 


There is no doubt that we are living in turbulent times, but those businesses who are willing to take some risk and who understand the basic principles of digital change and the impact of technologies will see a bright future. It has become essential for businesses to reinvent and transform themselves permanently in order to survive and thrive.


Businesses need your help. Our FullPivot business opportunity can fasttrack you into this huge growth market. You can increase your earnings by delivering five high demand services such as;


Business communication - This course within our digital academy is a unique selling-point for FullPivot partners as they can help their customers clarify their online message to increase sales.


Search engine optimisation - Provide SEO services to local business helping to acquire new customers online, boost their visibility and climb their way up the Google rankings.


Websites – Develop lightning-speed websites to help businesses continue trading. This platform has some seriously impressive revenue generating features such as E-Commerce and intelligent marketing.


Mobile apps - Apps have been in extremely high demand throughout the past year and a half and SME’s are in desperate need for apps to retain customer attention and compete with larger businesses.


Food ordering systems - This solution has proved extremely beneficial for local business owners that run restaurants, shops and cafes. They can finally run their own food-ordering system with no financial limitations.


Please contact us to find out how you can help businesses stay one step ahead of the competition.

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