Creating value for a business through digital transformation

Dean White • 22 December 2021

Re-imagining of a business through digital transformation

A group of people are looking at a laptop computer.

We are experiencing an era of digital transformation and there hardly seems to be a single aspect of life that has not been touched. Traditionally, digital transformation denotes the use of internet technology for a more efficient and effective means of generating economic value. In a broader sense, it refers to the changes that new technology has on the whole; on how we operate, interact, and configure, and how revenue is created within a business context.


For the commercial engagement of customers, the digital transformation brings;


  • Greater transparency
  • New customer benefits such as new products and services
  • Greater convenience
  • More choices


The digital transformation is the result of rapid technological advancement and impact on essential business functions and processes. In business, the digital transformation creates higher efficiency and opportunities to create new value for businesses.


When a business understands the basics of digital transformation, it must ask what, how, and why? What businesses functions should be digitized, how will a business accomplish that goal, and why should a business do it? They should also consider whether these functions work just as well without fancy new tech? Or will a business genuinely be boosted in terms of revenue?


Identifying digital transformation and the needs of a business marks a great beginning for creating a formal business strategy to address the matter. In this stage, a business also needs to think about whether they should cut cost or increase revenue. 


There is no doubt that we are living in turbulent times, but those businesses who are willing to take some risk and who understand the basic principles of digital change and the impact of technologies will see a bright future. It has become essential for businesses to reinvent and transform themselves permanently in order to survive and thrive.


Businesses need your help. Our FullPivot business opportunity can fasttrack you into this huge growth market. You can increase your earnings by delivering five high demand services such as;


Business communication - This course within our digital academy is a unique selling-point for FullPivot partners as they can help their customers clarify their online message to increase sales.


Search engine optimisation - Provide SEO services to local business helping to acquire new customers online, boost their visibility and climb their way up the Google rankings.


Websites – Develop lightning-speed websites to help businesses continue trading. This platform has some seriously impressive revenue generating features such as E-Commerce and intelligent marketing.


Mobile apps - Apps have been in extremely high demand throughout the past year and a half and SME’s are in desperate need for apps to retain customer attention and compete with larger businesses.


Food ordering systems - This solution has proved extremely beneficial for local business owners that run restaurants, shops and cafes. They can finally run their own food-ordering system with no financial limitations.


Please contact us to find out how you can help businesses stay one step ahead of the competition.

Back to Blog

Share this post:

Popular Posts

Person holding a book, flipping through the pages, wearing a black t-shirt and a watch.
by Eazi Business 13 October 2025
Learn how to launch your own website design business serving SMBs in 2025. Discover proven strategies to build recurring revenue with minimal startup costs.
by Eazi Business 1 September 2025
Starting a business on your own can be one of the most exciting and isolating journeys you’ll ever take. While the freedom and flexibility are huge advantages, going solo often comes with unexpected challenges: Who do you bounce ideas off? Who keeps you accountable? What do you do when motivation dips? That’s where mastermind sessions come in and why they’ve become one of the most powerful tools for entrepreneurial growth.
by Eazi Business 11 August 2025
In recent years, the world of work has undergone a profound transformation. From rigid 9-to-5 schedules to borderless digital careers, entrepreneurship is no longer tied to a desk or a location. Remote entrepreneurship is on the rise, and it’s reshaping what success looks like.
by Eazi Business 8 July 2025
Everyone dreams of starting their own business — but turning that dream into a reality is where most people get stuck. Whether it’s fear, lack of knowledge, or not knowing where to begin, many aspiring entrepreneurs stall before they even start. But here’s the truth: you don’t need years of experience or a technical background to build a successful digital business. All you need is ambition, the right support, and a proven system to guide you
by Eazi Business 12 May 2025
Wondering if now’s the time to start your own business? The answer might be yes—especially if you’re seeing signs that you’re ready to move from idea to action. Whether you’re a side-hustler, freelancer, or career changer, these clues could mean you’re more prepared than you think.

Recent Posts

by Eazi-Business 15 December 2025
Discover how entrepreneurs can capitalise on the surging SMB demand for mobile apps in 2025 with no-code solutions that create recurring revenue streams.
by Eazi-Business 8 December 2025
Discover how to position your digital agency business for success in 2025. Learn specialist positioning, AI integration, and recurring revenue models from industry trends.
by Eazi-Business 1 December 2025
Learn how entrepreneurs can build a digital advertising business using ad intelligence tools to deliver transparent ROI reporting for SMBs and stand out in a crowded market.