Choosing Your Business Path: Established Brand vs. New Brand

Trading under an established brand provided by a franchise offers instant credibility. It's easier to set up the business as all the marketing collateral and documents are readily available. However, using a brand provided by the franchise may come with limitations, restricting your freedom to innovate and tailor your offerings to your target market.

On the other hand, setting up the business under your own brand can be challenging. You'll need to build credibility from scratch and create all the necessary materials, including branding, marketing collateral, and websites. Yet, this path offers a sense of ownership and the freedom to market your services as you see fit.

But what if you could have the best of both worlds? Eazi-Business's Brand-in-a-Box, a recent launch that allows partners to choose whether to trade under ‘Eazi’ brands or their own. With this option, partners benefit from Eazi-Business's support while retaining ownership and control of their brand. Plus, the marketing materials provided can be customised to include any brand, ensuring alignment with your vision.

Even if you don't have your own brand yet, Eazi-Business can help you create one, including a logo and brand colours. Contact Eazi-Business today to learn more about how we can kick-start your business with our excellent business tools and support. Start your entrepreneurial journey on the right foot with Eazi-Business by your side.