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Barbara Pilgrim – From graphic designer to successful Eazi-Apps partner
Dean White • 24 May 2022
"I see it as an exciting new marketing channel, which gives businesses the opportunity to connect with their customers in a different way."
Prior to becoming an Eazi-Apps partner in 2014, Barbara was a graphic designer and marketer. She explained: “I was self-employed and decided I needed to add something to the service I offered, but I didn’t want to start something from scratch. I found Eazi-Apps and they fitted really well with what I was doing.”
She went on to say: “If I’m offering to help businesses with mobile apps, I can also offer support afterwards, which includes marketing collateral. The nice thing about Eazi-Apps is that it is a tried and tested, developed platform, which meant that I could design and develop apps. I couldn’t build an app due to not being a developer; Eazi-Apps were the perfect choice.
The training I received from Eazi-Apps was very professional and friendly. They showed me how to use the platform and the sales and marketing side of it all. It gave me a lot of confidence and I couldn’t wait to begin to find my first clients. I still love using the platform and it continues to evolve over the years. It is user friendly; the support from the Eazi-Apps technical team is very good too.”
Barbara recently created a progressive web app for a client who wanted an app that his sales team could do a presentation on. Barbara proceeded to build the app in a short amount of time due to the award-winning Eazi-Apps platform. Barbara highlights that the client came away from the experience very happy with the quick and professional service.
When asked about how easy it was to sell the idea of a mobile app to a business, Barbara states that: “when you discuss designing and building apps with businesses it generates a lot of interest. It helps you to strike up a conversation about how it can help them.
I see it as an exciting new marketing channel, which gives businesses the opportunity to connect with their customers in a different way. I always say that mobile apps are a marketing and communication tool that helps to engage customers and to encourage repeat business. Because the apps are built on a platform, it is much quicker, easier and cost effective than if they are built by a developer. It is ideal for small to medium sized businesses to compete against larger companies. Businesses need a quick solution which is why Eazi-Apps are the perfect choice.”
A business can have more control and can engage with more customers thanks to mobile apps. As the need for mobile apps is high in demand, it’s expected that the upcoming wide scale adoption of mobile apps will replace the desktop and web versions of the ecommerce business.
Coming from a background of graphic design or marketing like Barbara is great, but not essential. With more people turning to mobile apps to interact with brands, a businesses’ mobile presence has become a necessity. Mobile apps help boost sales, provide a better customer experience and enable businesses to get ahead of the competition.
It is the perfect time for an entrepreneur to start their journey providing powerful mobile apps to a business. Eazi-Apps can help entrepreneurs achieve high levels of revenue and build apps without technical experience. It has never been more important for businesses to have an effective strategy in order to survive and make sales.
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