What Will Apple Be Launching in September 2017?

Eazi-Apps Support • 1 August 2017

Tech giant Apple has fallen into a comfortable routine when it comes to announcing new products. Each September it holds a keynote conference, where it announces a brand-new iPhone model. With September 2017 marking the tenth anniversary of the pioneering iPhone, the approaching ‘special event’ will be one of the most highly anticipated yet.

So what can we expect from the Apple team at the annual launch event? Let’s take a look at some of the biggest rumours.

iPhone SE to receive an upgrade

Many are speculating that this year will see Apple upgrade the iPhone SE model to something new: the iPhone SE2 or the SEs, for example. The SE is the budget option in the iPhone range, and the only Apple phone in the current range to have a four-inch screen. Will we see the SE upgrade this September, or will Apple be making a bigger announcement at this event?

The iPhone 7s or 8?

So far, Apple has followed a pattern in terms of its launch names. The Apple iPhone 5 was followed by the iPhone 5s, which was followed by the Apple iPhone 6, which was followed by the Apple iPhone 6s, and so on. There’s generally a two-year cycle with Apple phones – a new model is launched, then the following September a slightly upgraded version hits the market. Twelve months later, it’s time for another new model. But with this year being the tenth anniversary, will the tech giants be looking to buck the trend and create a new cycle?

A close up of the back of an iphone on a black background

Features of the new iPhone

Leaked images and rumours surrounding the new iPhone suggest the removal of the Home screen button, a feature of the handsets for many years. So where will the newly-added fingerprint sensor go? Many are speculating that the screen itself will act as a fingerprint sensor, removing the need for a dedicated button. Apple’s investment in an Israeli startup called RealFace also suggests that facial recognition may play a part.

Wireless charging is likely to be included – there are rumours that the new iPhone will be able to perform long-range wireless charging, which would really be a step ahead of rivals Android. Augmented reality software is also set to be included, with a feature to overlay relevant information on the screen when you point a camera at something.

iOS 11

Apple unveiled iOS 11 at its last special event, but it’s still being tested by developers right now. It’s set to be launched to the public in September too, with lots of new features to play with, whether you’re investing in the new iPhone or upgrading an older one. New multitasking functions will be of interest, and the Photos and Camera apps have had a makeover.

Apple Watch 3?

Those in the know also believe that the Apple Watch 3 could be launched at the September event, with possible new features including the ability to make FaceTime calls, and in-built 3G or 4G, so that the device can operate independently from an iPhone.

Stay up to date with all the latest developments in the world of smartphones and apps with Eazi Apps. 

Back to Blog

Share this post:

Popular Posts

A man is sitting on a couch with his head in his hands.
by Eazi Business 21 September 2021
Starting a new business is not easy. There are a lot of things to consider and decisions to make. It’s also important to avoid investing your hard earned money in a business that does not give you a great return. Small mistakes in the early stages can manifest themselves into bigger problems further down the road.
Vienna 2019 silver stevie winner international business awards logo
by Rebecca Appleton 16 August 2019
We are incredibly proud to announce that Eazi-Apps have been named a Silver Stevie® award winner for International Company of the Year 2019. It is an honour and a delight to accept this award from the 16th Annual International Business Awards® which will be celebrated in Vienna later this year.
A person is taking a survey with a pen.
by Zakir Daud 4 July 2019
We asked you to rate us in several other areas from 1 to 10 (10 being excellent). Some of the highlights include: The professionalism of our people: 9.4/10. Our level of knowledge: 9.3/10. The approachability of our staff: 9.5/10.
A man is sitting at a desk in front of a laptop computer.
by Eazi Business 31 December 2018
Starting a new business can be time-consuming and difficult. The first challenge is to find or build a great product or service that your customers need. You will also need to create a brand, develop marketing collateral, design a website, find customers, and develop a range of new skills. You will most likely have to hire a team of experts to help you get started.
A man and a woman are looking at a computer screen
by Zakir Daud 31 December 2018
One of the most frequent questions we hear is “How can I build mobile apps without any coding skills?” Most people think developing software is extremely difficult and requires extensive training.

Recent Posts

by Eazi Business 24 June 2025
Starting a digital agency is exciting — but let’s be honest, landing your first few clients can feel like the biggest hurdle. The good news? It doesn’t have to be. Whether you're launching a website, mobile app, or SEO business, there are proven ways to find clients even if you're starting from scratch.
by Eazi Business 17 June 2025
For modern entrepreneurs, building a sustainable business model is no longer just about chasing the next big sale. The future belongs to recurring revenue — a model that allows you to earn predictable, ongoing income month after month. And for those looking to build freedom, flexibility, and financial stability, it’s a game-changer.
by Eazi Business 3 June 2025
For anyone launching a digital agency today, the smartest move is to start with a business-in-a-box solution like Eazi-Business. It’s not just a tool—it’s a complete solution built to help entrepreneurs hit the ground running, even with no prior tech experience. Here’s the streamlined, modern tech stack Eazi-Business recommends for new agency owners: