Why you should start using video 

When you take up our business-in-a-box mobile app agency business opportunity , you’re going to be eager to get stuck in. One of the areas you should be directing your attention is on the use of video. Now, we know this can be daunting even for the most accomplished of entrepreneurs but video is a really powerful, engaging and worthwhile format and is a great way to build your business and generate new leads. If you’re new to video or aren’t too sure if the time and effort is worth it, read on as we outline some of the many benefits of this hard working content format…

1. Video is engaging

Video is an engaging, compelling content format and that means that you can use it to keep your visitors interested and interacting with you for longer. Whether you create a video to share on your social media page or post it on your own website, it’s shown to increase time on page.

Research shows that humans process images around 60,000 times faster than text, so video content is also more easily understood than bigger chunks of written content.

2. It’s good for SEO

If you are adding video to your own website good news – it’s great for SEO. While the video content itself won’t push up your rankings of its own accord, it does generate click throughs, links, likes and boost time on page – all of which will help with your search engine visibility. Adding a transcript of your video to the page adds content which Google can crawl and understand, which will help your search engine positions.

3. Video supports conversions

Once you have done the hard work to get a visitor to your site or viewing your post on social media, you’ll want them to take the desired next step. Whether that’s subscribing to your mailing list or booking an appointment for a consultation, video can help lead your visitor to that desired behaviour.

According to some research, using video can increase page conversions by as much as 80%. This could be attributed to the fact that video is more engaging, more easily understood and more likely to keep your visitor on page long enough for them to grasp your products, services and value proposition than some other forms of content.

If you’re keen to start tapping into these benefits there are a few things to remember:

·Keep your video length under five minutes in length. Two to three minutes is the sweet spot.

·Add a transcript to the page where the video is uploaded.

·Create new video content consistently.

·When uploading to a page on site, ensure you also follow standard best practise for the video page with titles, meta details and unique page content.