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Video: Why Hair and Beauty Salons Can Increase Business with Their Own Mobile App
Eazi-Apps Support • 26 April 2017
One of the most common, and obvious, questions we are asked here at Eazi-Apps is simply; Why would a business need a mobile app? This is a great question, and one we’re always glad to answer. After all, any investment made by a business owner has to be justified.
Let’s take a look at a business who had asked themselves this exact same question; Skin & Tonic is a Beauty Salon whose owners decided to look into a mobile app solution for their business. Like many small businesses, the St Albans salon had never considered mobile app before. They had the same fears as many other business owners in similar situations;
- Will a mobile app be complicated to use, and hard to navigate?
- Will the mobile app be fully customisable and reflective of the brand?
- In a business where information can change quickly – such as price changes or new products – a mobile app would be hard to keep updated and fresh.
Luckily, Eazi-Apps has considered all of these problems, and our feature packed mobile app building platform contains solutions for all these worries, and more. Our easy to use platform means that our Eazi-Apps partners can customise each app to each client with speed and ease. Partners can work with business owners to decide what that business needs and what features their mobile app will include. Does a business need an appointment booking system? Or the ability to sell merchandise and products?
These features enable partners to tailor a solution to the needs of the client, creating custom mobile apps each time. Our platform also enables the business owner to change and update their mobile app daily or use those features like, geo fencing or push messaging, to reach out to their own customers. This means business owners have the freedom to run special events or promotions whenever they wish, without having to rely on a developer or spend extra money on marketing.
Skin & Tonic have utilised the appointment booking feature of our platform, which allows customers to book their own appointments for specific treatments the salon offers. They have also chosen to integrate social media through the mobile app, meaning they can take advantage a range of different marketing opportunities at no extra cost.
According to the business owner the greatest benefit from the ‘Skin & Tonic’ mobile app has been the improved customer loyalty. Customer loyalty is how a business is built and what keeps it strong. Most businesses today have some kind of loyalty scheme – a wallet sized card you can use to collect stamps or points, in exchange for rewards. These cards often get lost, meaning customers miss out on rewards, and businesses are constantly handing out more. The Eazi-Apps loyalty feature means the customer phone – an item they will never forget at home – becomes the loyalty card.
So, the benefits of a mobile app for a small business become more clear. The inbuilt features streamline many aspects of a running a business, as well as creating new ways for the business to engage customers and secure their loyalty. In their own words Skin & Tonic feels their mobile app is ‘Absolutely one of the best decisions we’ve made’.
To find out how you can help businesses of all types with a mobile solution that engages customers, contact Eazi-Apps today.
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