+1-800-298-3165
How to use in-app purchasing effectively as an app developer
Eazi-Apps Support • 17 October 2017
In recent years the rise of in-app purchasing strategies has led to increased revenue figures across the mobile app industry. In fact, research has shown that by the end of 2017, the total global sales figure for in-app purchases will reach a mammoth $37 billion.
Many critics of in-app purchasing say that the concept has resulted in an industry aimed towards making money over quality content. It is possible to find a middle ground though. Here are some of the ways you can incorporate in-app purchasing as an app developer without diminishing the quality of your final product.
Type of app
The type of app developed will often determine how effective your purchasing strategy will be or whether it makes sense to even have one. The majority of apps that incorporate in-app purchasing are games. Games that include levels or currency systems best lend themselves to in-app purchasing systems but other apps (such as the language learning app, Duolingo) have also utilised an effective levelling system.
No restrictions
It can be tempting to implement a paywall on every level of your app or game but this can often do more harm than good to your revenue stream. Users are often discouraged by apps that only allow for minimal play time before requiring payment. An ideal tactic is to offer in-app purchases for content that is not essential to completing the core aim of the app but offers added extras that improve the experience.
Choose the right market
Statistics have shown that IOS users are 2.5 times more likely to spend money on in-app purchases. This means that by releasing your product on the App Store you will be looking at an average purchase-per-user figure of $1.08 instead as opposed to $0.43 on Google’s Play Store.
Ad removal
A great way to maintain the integrity of your app is to offer an ad removal option for users willing to pay extra. It has been shown that the amount of revenue that ads produce has fallen to 14%, while in-app purchases generate 48.2%. This means that app developers and companies can retain a higher percentage of the total revenue without basing their product around in-app purchasing and potentially compromising its quality or appeal.
There are many ways to implement in-app purchasing but it seems that striking a balance between quality and price will result in a winning scenario for both developers and users.
Share this post:
Recent Posts
For anyone launching a digital agency today, the smartest move is to start with a business-in-a-box solution like Eazi-Business. It’s not just a tool—it’s a complete solution built to help entrepreneurs hit the ground running, even with no prior tech experience. Here’s the streamlined, modern tech stack Eazi-Business recommends for new agency owners:
Your homepage is your agency’s first handshake. If it’s unclear, cluttered, or generic—you’re losing potential clients in seconds. Here's what your homepage actually needs to convert visitors into leads. 1. A Headline That Tells Them What You Do “Helping local businesses grow with mobile apps and digital tools.” Make it specific, client-focused, and benefit-driven. If it could apply to anyone, it applies to no one. 2. A Strong Subheadline That Builds Trust “Trusted by 1,000+ entrepreneurs across 20 countries.” This is your social proof shortcut. Numbers work. So do logos and testimonials. 3. A Visual That Shows the Result Use mockups, screenshots, or lifestyle photos. Help visitors see what they’ll get—a mobile app, a dashboard, a website, a client smiling. 4. A Short List of Benefits (Not Features) Launch your digital presence fast No tech skills required Support and tools included Keep it tight. Think “what’s in it for me?” from the client’s point of view. 5. A Clear Call to Action (CTA) “Book a free call” “Get your launch pack” “See what’s possible” CTAs should stand out visually and be repeated 2–3 times on the page. 6. A Simple Contact Form or Button Make it easy to get in touch or book. Remove friction. Don’t ask for more than name, email, and one question. Pro tip: You don’t need to design from scratch. The Eazi-Business Business-in-a-Box gives you ready-made homepage templates with proven structure, persuasive copy blocks, and branding flexibility. Use our pre-built website framework to launch with confidence and convert faster.
Not all agencies need to offer “everything.” In fact, niching down can make your services more profitable, easier to sell, and faster to deliver. Whether you're starting solo or building a team, here are five in-demand, low-overhead services you can offer right now.
