UK Businesses Boost Sales Conversions With Mobile Breakthrough

According to recent research carried out by EBay, almost 25% of mid-sized enterprises in the UK are looking to introduce a mobile optimised websites or mobile app this year.

Businesses that have already taken the initiative and created a mobile presence, are enjoying increased sales with 8% seeing an increase of over 20%. These statistics reinforce the need for businesses to have a new mobile strategy.

EBay are projecting a growth in mobile sales by 66% year-on year and already mobile accounts for 20% of its global sales. An Ofcom report has revealed that 41% of consumers spend at least £100 a month online via mobile, up 4% year-on-year.

With the incredibly fast paced development of smart phones, consumers are favouring their mobile devices over laptops for everyday tasks. Businesses can leverage this and target their customers via their mobile devices.

Johnny Gabbai, head of mobile at eBay said: “This is good news for developers and most importantly for consumers. We know that the everyday activity of shopping has been transformed over the past few years, thanks to the growth of online retail and adoption of smartphones.

“Going mobile can make the difference between converting that sale or making that good impression. Small businesses are vital to the UK because they can make rapid decisions, price competitively and adapt quickly to meet changing consumer demand. They are the innovators of UK retail. Their rapid adoption of mobile is just another example of this.”