Tips to share with your clients to grow app users

As a mobile app agency business owner, you’ll most likely be asked by clients one question time and time again – how can I get more app downloads and users? Of course, great design and usability plays an important part in this but there are other tips that you can pass on when asked this question. Read on for a few of our suggestions to keep in your back pocket ready to share the next time a client poses this dilemma to you…

1. Optimize App Store listings

There are a few benefits of optimising your App Store listing (and Google Play listing of course). The first is that the more optimised the listing, the better the position and the more visibility the app will have. That naturally will lead to more users and downloads. We have covered the basics of App Store optimisation here – it’s well worth bookmarking so you can direct your clients to this information when needed.

A second benefit of optimisation is that the app is more likely to be included as a Top Pick – this gives any app a massive boost by ensuring premium visibility and the kudos that comes from having what amounts to an Apple recommendation.

2. Request reviews

Reviews are vitally important to getting app downloads so the more ways that your client can accrue them the better. Things such as in-app review requests, push notifications or emails to users are all worth exploring – and all reviews should be acknowledged and actioned where appropriate. It’s also important to physically respond to negative reviews to assist with reputation management and show users considering downloading the app that you take feedback seriously and are committed to making improvements where necessary.

3. Offer a trial

If your app requires a subscription, offer a short trial of around 7 days to allow users to try the app before they buy. Users will often be reluctant to pay for something sight unseen but, giving a free trial allows them to test the app and subscribe with confidence. This tactic suits a wide range of app types, from business tools to food apps, streaming services to fitness apps.

4. Translate it

While translating and localizing an app (or any piece of marketing material) isn’t a cheap undertaking, it can have a significant impact on download figures. A local language app is much more likely to be downloaded than one in a different language and localisation will ensure the app content is relevant to the audience, helping to reduce uninstalls.