Tips to help your app climb the charts

The app industry is currently worth around $88 billion and features over 6 million digital products that span every industry from money management and catering to social media and gaming. With over 12 million app developers competing for exposure in the race to increase download figures, it is becoming increasingly difficult for new brands to make their mark in the app industry. Here are some tips to help those just starting out with an app development business opportunity to climb the charts and make a name for themself.

Quality

Whether you’re releasing your new product on the App Store or Google’s Play Store, the first step to success starts with the app itself. It seems obvious but in order to increase downloads, you must create a good quality app. There is always room for improvement and no developer gets everything right the first time but creating a polished and useful app that is usable on release will create a more reputable image for your app development business and increase positive word of mouth.

Updates

It’s one thing to create a good app but if you expect to stay competitive and make your way to the top of the charts, you need to improve and expand.

Around 77% of people stop using apps 72 hours after installing them which shows how difficult it can be to stay relevant. Whether you’re fixing bugs and resolving technical issues or adding new features and smoother interfaces, regular updates will keep your app interesting and extend its lifespan.

Feedback

Engaging with your user base and the app community is another simple yet vital piece of advice which often gets overlooked. Consumers and smart device users are the ones responsible for the success of your app, therefore, it makes sense to listen to their needs and engage with them. Be sure to check ratings and comments to see how your app can be altered to meet the changing needs of users.

Marketing

The downfall of many apps is a lack of continued buzz. Many brands and new app developers fail to stay relevant and make a mark in the market due to a lack of effective marketing. If you feel that you have a high-quality app that people will love, make sure you’re letting users know about it. Whether you have enough capital to bankroll adverts and endorsements or you have to require on alternative forms of marketing, the world of social media and online marketing offers plenty of opportunities to spread the word and get more people downloading your app.