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The marketing channels your app needs to reach millennials
Rebecca Appleton • 23 March 2018
In the current mobile market, millennials make up a large proportion of the consumer base. In fact, research has shown that in 2017, the majority of activity on mobile platforms is carried out by users aged between 18 and 35. This trend looks to hold steady throughout 2018 so it’s important to increase your app business opportunities by engaging with the millennial demographic. Here are some of the most effective marketing channels.
Facebook Live
The popular social media platform has led the way in terms of average users and session times for years. It is the most used social media app on the market and 58% of its users are millennials. Facebook Live, in particular, has become a popular tool for digital marketers and influencers recently. Research has shown that video content on social media gets 1200% more shares which is promising news if you’re trying to increase awareness of your app.
YouTube
This popular online media sharing platform is the largest of its kind and gets over 30 million daily active viewers. Statistics show that millennials favour YouTube over traditional TV by a factor of two to one. In addition to this, 37% of the millennial viewership are binge watchers. YouTube is known for its ability to engage for longer, with an average session time of 40 minutes. This offers a lot more potential to increase traffic and improve conversion figures for your app business.
Snapchat
Snapchat is unofficially known as the millennial’s app, with 71% of users aged under 35. This opens the door to a huge market if you’re trying to increase engagement with the millennial demographic. Snapchat gets around 187 million daily active users and there are over 10 billion videos viewed every day. Global brands like Sky News and MTV are already utilising Snapchat as a marketing tool by uploading stories on a daily basis.
Instagram Stories
Although stories was an idea initially pioneered by Snapchat, recent figures have shown that Instagram is overtaking with more daily stories being uploaded. The highly visual platform takes advantage of the current market’s desire for visual content by allowing users to post high-quality photos and videos. Instagram is another channel that should be used to pierce the millennial market as over 60% of users are aged under 35. The stories feature is an effective way to increase engagement and generate more leads.
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