How to successfully manage your app after launch

The mobile industry has grown rapidly over the last decade with over 6 million apps currently circulating in the major digital marketplaces. At the current rate of growth, it is predicted that the industry will be worth 189 billion USD by 2020. Among the vast number of products available for download, many of them have a relatively short life expectancy. In fact, research has shown that on average, 77% of people stop using apps 72 hours after installing them which shows just how important it is for developers to manage their apps post-launch.

Importance of updates

Many developers and businesses entering the app market often fall into the trap of releasing their product onto the market and failing to make additional changes and updates after it has launched. Maintaining a working and engaging app is equally as important as the development process. It’s vital that you engage with users and listen to feedback in order to identify areas of concern and fix any problems that may have been overlooked.

New features

It is tempting for new developers with hundreds of ideas to try and squeeze a long list of extra features into their app but this should only come after ensuring that the initial release has been cleaned up. That being said, expanding your mobile app by adding new features and improved interfaces is a great way to entice new users and to increase the lifespan of your product. For example, adding new levels to a game will give the user more reason to use the app again.

Social media

Building up excitement before the launch of your app is important for generating excitement and increasing the number of downloads but the work shouldn’t stop there. After your app hits the market, it’s vital that you continue to promote your brand. Social media offers a cost-effective platform that will help you spread positive coverage. Viral videos and posts have helped countless brands to increase customer engagement so be sure to take advantage of all major social media platforms.

Micro influencers

Micro influencers are people operating in the world of media and entertainment that have cultivated a dedicated following through platforms such as Instagram or YouTube. Brands and companies across a range of different industries regularly partner with these minor celebrities to promote their product. Utilising micro influencers is a great way to generate conversation about your app after it launches.