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Success with M-Commerce
minti • 13 February 2014
The upsurge in mobile technology continues to revolutionise the way we work, play and shop it seems. The traditional bricks and mortar strategy was replaced by bricks and clicks with the advent of the internet and the possibility of e-commerce websites. However, the next frontier in convenience and shopping is mobile technology and in particular m-commerce. With this being the case, let’s find out how you can help the SME sector benefit from the possibilities of m-commerce.
Technology is helping consumers shop at their leisure with their smartphone or tablet devices 24 hours a day. The adoption of m-commerce has recently seen it outpacing e-commerce in certain parts of the world. Added to this is the popularity of promotional shopping days such as Black Friday that encourage shoppers to bag bargains over the internet from the comfort of their own home.
With more and more consumers spending an increasingly large proportion of their free time on their mobile devices/tablets, the modern day business needs to cater for this ever expanding demographic. As an Eazi-Apps partner you can help businesses focus on providing incentives which their customers are looking for such as discounts or free gifts via loyalty programs.
The m-commerce market is expected to gross over £18 billion by 2016. With latest mobile handset screen sizes in the comfort range of users to shop or browse through their device, mobile technology is here for the long term. So how can you help businesses grab a piece of the action?
Quite simply by becoming a mobile consultant for many small/medium sized businesses in your area. All businesses operating today are essentially selling a product or service. You can help that business sell their product or service to their clients long after the business day closes at 5-6 pm. By having an integrated shop within your clients’ mobile website or app, their customers can make purchases at any time, all year round.
Furthermore, by exceeding customer expectations you can help your clients position their business as a progressive company within their market sector. With the majority of small and medium sized businesses still not formulating a mobile strategy you can take advantage and bring these clients into the 21st century.
To find out how you can join Eazi-Apps and revolutionise the way businesses operate, please contact us today.
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