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Marketing Success
minti • 14 December 2013
The success of any business to a large extent relies on the outcome of marketing activities. Think of some of the biggest brands in the world and you immediately recall a logo, a slogan or an advert. Marketing works and has a big impact on how successful your business will become. With that being said, the focus of todays blog is to highlight how you can measure the success of your marketing.
• Know exactly what you want to achieve – before planning any marketing activities you need to be clear about what you want to achieve. Goals need to be set which are SMART, i.e. specific, measurable, achievable, realistic and time defined. By adhering to these principals you can set objectives for what you hope your marketing will achieve.
• Have a clear target list – focus your marketing activities on a particular profile rather than following a scattergun approach trying to target everyone. By tailoring your marketing to your desired audience you will get better results and you can measure the success of various campaigns.
• Call to action – all good marketing has a traceable call to action. This could be something like click here to request a free report or call now for a free consultation. The call to action will give your customers a reason to interact with your business and will allow you to follow up on this activity.
• Assess quality not quantity – while it may be tempting to hail a marketing campaign with a lot of interest as a success, it is important to measure the quality of the response. For example, are the customers that have interacted with your business the ones you were targeting? Are they helping you meet your SMART objectives?
• Set up internal tracking systems – tracking your marketing activities can be crucial in helping you measure the success of activities and to plan future campaigns. For example, do you know where your customers heard of your business? By having internal tracking points you can plan for the long term and see what marketing channels are working for your business and focus your efforts.
• Use your initiative – one of the biggest mistakes business owners make is not using their initiative to follow up on their marketing activities. For example, once your marketing efforts have generated interest in your product/service, take the lead and contact the business with follow up calls, emails, letters and meetings.
By using some of these evaluation techniques, you can effectively measure the success of your marketing activities. To find out how Eazi-Apps can help you join the mobile industry and effectively market your services, please contact us today.
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