How to improve the sign-up process in your app

In a rapidly growing and increasingly competitive digital market, it is vital for app developers and companies to engage effectively with consumers. An effective digital product and creative marketing campaign are both essential to attracting new customers but the hard part is retaining them and creating lasting relationships.

One of the most effective ways to ensure that your customers stick with you for the long run is to offer a subscription service. This is easier said than done so here are some tips to help you out.

Prove your worth

Although it can be easy to plaster your app with sign-up pages that pop up every minute, it’s more important to let the user experience your service and see that you can offer them something they need. No matter how many times you ask for their details, a customer will always be reluctant to sign-up unless they feel like they are getting something worthwhile. Create a useful and streamlined experience and then ask customers if they would like to extend their usage.

Make it easy

No one likes completing the arduous steps which are often involved in the sign-up process. Research has shown that this is one of the biggest reasons that the average consumer will choose not to sign up for a subscription service. Making the sign-up process quicker and more streamlined will improve the chances that users will sign up for your app or service. This could include reducing the number of information fields or utilising technologies such as Progressive Web Apps.

Use incentives

The truth is that the average customer will not go through the process of signing up for a subscription, regardless of how simple the process is, if they are not getting any added benefits. Showing that a subscription will give you access to more than the average user is vital if you hope to retain more customers for an extended period. This could come in the form of discounts or special offers that reduce the overall cost for subscribers.

Monitor subscribers

The race to expand your market share doesn’t stop when you secure a subscription and unfortunately, enticing a customer to complete the sign-up process is only half the battle. To ensure that you maintain long-lasting customer relationships and expand your subscriber base it’s important to keep your loyal customers happy and look for ways to improve your service. Offering loyalty schemes is a good way to increase the average subscription length. Analysing subscriber statistics and acquiring user feedback will also help you identify possible reasons why you are struggling to engage with more consumers.