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How to improve your app store optimisation
Rebecca Appleton • 28 September 2018
You’ve spent months perfecting your new app and the launch date has finally arrived! Full of anticipation, you wait with baited breath over the next few weeks, only to discover that the app you’ve worked so hard to create just isn’t getting the uptake you anticipated.
So what do you do? Throw in the towel and start again? Pack in the app development game and move to a desert island to live off your wits?
Or do you read on to discover how app store optimisation can help give your app the visibility it deserves?
Yep, thought so.
Here’s a quick guide on how to improve your app store optimisation and get those downloads rolling!
The whole purpose of ASO is to increase the discoverability of your app and help it climb the charts without having to spend a massive amount of your budget on advertising.
Here’s a few insider tips on app store optimisation and how to get your app the attention it deserves.
Engaging descriptions
Let’s face it, no one is going to want to download your app if you don’t give it a good write up, so your description needs to be engaging, factual and convey all of the benefits you’ve worked so hard to provide.
If you’ll be pushing your app out to different markets, you’ll need to make sure that you get your descriptions translated into that language too.
Keywords
Like SEO, ASO keywords are essential if you want your app to appear in relevant searches. If you can, conduct a little research on what search terms users are entering when looking for similar apps or better still, see what other developer s have used as their keywords if their product is similar to yours.
There are a range of ASO keyword tools available online, but many of them come with a cost so if you’re looking to do some app store optimisation on the cheap, then sign up for a free trial to take advantage of the keyword research functions before cancelling your subscription to avoid a charge.
Making the most of screenshots
Apple app store gives you a not too shabby five screenshot to play with as part of your app listing, whereas Google Play offer a generous eight, but its what you do with them that helps make the biggest impact.
Ensure that you make use of all of the screenshots you have available and provide hi-res, good quality images.
Also, the first few screenshots will be displayed in your search results, so make sure that you use the strongest images first.
Here’s a quick guide on how to improve your app store optimisation and get those downloads rolling!
The whole purpose of ASO is to increase the discoverability of your app and help it climb the charts without having to spend a massive amount of your budget on advertising.
Here’s a few insider tips on app store optimisation and how to get your app the attention it deserves.
Engaging descriptions
Let’s face it, no one is going to want to download your app if you don’t give it a good write up, so your description needs to be engaging, factual and convey all of the benefits you’ve worked so hard to provide.
If you’ll be pushing your app out to different markets, you’ll need to make sure that you get your descriptions translated into that language too.
Keywords
Like SEO, ASO keywords are essential if you want your app to appear in relevant searches. If you can, conduct a little research on what search terms users are entering when looking for similar apps or better still, see what other developer s have used as their keywords if their product is similar to yours.
There are a range of ASO keyword tools available online, but many of them come with a cost so if you’re looking to do some app store optimisation on the cheap, then sign up for a free trial to take advantage of the keyword research functions before cancelling your subscription to avoid a charge.
Making the most of screenshots
Apple app store gives you a not too shabby five screenshot to play with as part of your app listing, whereas Google Play offer a generous eight, but its what you do with them that helps make the biggest impact.
Ensure that you make use of all of the screenshots you have available and provide hi-res, good quality images.
Also, the first few screenshots will be displayed in your search results, so make sure that you use the strongest images first.
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