How to ensure your emails get noticed

Email marketing consistently emerges as a source of the best ROI for marketing spend. It’s also inexpensive and fairly easy to conduct – once you know a few tips of the trade. Every entrepreneur taking up a mobile apps business opportunity should consider email marketing as a way of growing a client list, building repeat customers and staying connected with clients. To help ensure your emails hit the spot, here are a few ways to make them stand out when you hit send…

1. Craft a killer subject line using A/B testing

A great subject line is an obvious means of catching the attention of your recipient but it’s not something you need to take a stab in the dark at. Instead, you can conduct A/B testing with your email subject line to arrive at the most compelling, enticing version possible. This is easy to do – you simply create one or two variations of your intended subject line, send each to a small portion of your mailing list and then check open and click through rates. The best performing version of the subject line is then used for the main send.

2. Keep subject lines short and sweet

As well as A/B testing, you can ensure your email stands out and gets noticed by making your subjects lines short and succinct. They should be punchy and enticing and leave the reader wanting to find out more.

3. Test send times

When you send your email will obviously have a large impact on how effective it is and how well it performs. To ensure that your emails get noticed as much as possible, test send times and days. Varying your sends and keeping track of which day of the week and time of the day performs best in terms of opens and clicks will help you to identify the sweet spot for sending out your most important communications. You’ll need to keep a record of sends and use your email marketing platforms reports to sift through the data. This isn’t something you’ll hit on right away so be prepared to experiment.

4. Use personalisation

We know from other forms of marketing that modern consumers expect personalisation. Even a simple addition such as adding the recipient’s first name creates a better connection with the reader, making them more likely to engage with your message when the email hits the inbox. Other forms of personalisation include segmenting your mailing list according to behaviour so you can send emails that directly relate to that contact’s needs, wants and interests. Everyone who clicked on a link about Progressive Web Apps for example in a previous email, could go into a PWA segment with your next email focused entirely around this area of app development.