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How to build your personal brand as an entrepreneur
Rebecca Dakota Digital • 8 February 2019
Taking up the Eazi-Apps mobile app business opportunity puts you on the fast track to business success thanks to our complete business-in-a-box model and support. As an entrepreneur, this is a great time to begin thinking about building your personal brand too, allowing your credibility and authority to develop in tandem with your new app business.
Why build a personal brand?
Growing your personal brand can have much the same benefits as growing a business brand. It helps to build your reputation as an expert for thought leader in your field. This gives credibility to your business, can enhance your industry standing and lead to greater opportunities such as speaking invitations, guest blog offers, media coverage and even consultancy work.
Google has even begun to factor the profile and reputation of the author into its SEO ranking algorithms, showing just how key personal branding now is.
Getting started
The first step to growing a personal brand is identifying what you want to become known for. This is a really easy step because all it requires is that you decide what your area of expertise really is.
Once you know what your personal brand is about, you need to start building your reputation block by block. If you’ve ever had any marketing responsibility in previous roles, some of the tactics will be familiar to you. Mixing and matching these strategies will help you grow your brand naturally. This isn’t something that will happen overnight so patience, consistency and perseverance are key.
Things to do
Create authorative, useful content: Writing articles, blog posts and thought pieces is a natural first building block. Identify key topics, issues and talking points around your area of expertise and put pen to paper. Publish these pieces on your website, share on your social media and include in your email newsletter to clients – basically get them out there so people start to read your content and associate your name with the subject matter.
Chase speaking opportunities : Speaking slots are an excellent way to grow a personal grand – as well as being fantastic for networking. Look for events, conferences, seminars and exhibitions taking place around your industry. Many expos will allow guest speaker submissions, so put yourself forward for anything relevant. Taking a look at previous speaker line ups and topics will help you to refine your approach.
Accept guest blogging offers: If you get asked to write a guest blog for a relevant site, snap it up! This amplifies your profile and exposes your name and brand to newer audiences. It also adds kudos to your personal brand.
Monitor HARO : HARO (Help A Reporter Out) and tools like Response Source alert you when journalists are seeking expert input on stories they are developing. Subscribe to one of more of these services and each time a request pops up that relates to your area of expertise, reach out to the reporter offering your insight. This can lead to media coverage and will help you develop relationships with the press so you become a go-to source in future.
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