What Google’s new Assistant updates will mean for app developers

Eazi-Apps Support • 17 November 2017

Since the development of language recognition and voice search protocols for smartphones, the technology has advanced quickly to the point where more than 20% of all mobile queries are now made using voice command features. This figure which is predicted to increase to over 30% by 2020. There has been a recent surge of new developments with tech companies like Google and Amazon releasing new products and updates in the voice command sector.

A bunch of words are written on a piece of paper.

The latest development by Google came in a recent announcement which stated that the data giant will soon be releasing new updates for Google Assistant, the brand’s flagship voice command program. The uodates will take the software to the next level and open up more creative opportunities for app developers.

Among the new updates, language is a big focal point. It seems that Google is hoping to create a wider global network of app developers and increase the usability of its Assistant software internationally by increasing support for a wider number of languages. App developers from countries such as Portugal, India, Italy and Spain will now be able to write Assistant apps in their native language, which is also good news for any app development companies looking to expand into foreign markets.

Another exciting feature that Google has announced is an increased fluidity between mobile devices and the company’s in-home assistant, Google Home. As it stands, users have to give separate voice commands but the new update allows the two devices to communicate automatically and complete tasks accordingly. For example, a user will be able to give a command or make a query through Google Home and the device would then assign it to your mobile phone for completion. This could include things such as ordering food, making payments or sending messages.

It seems that a lot of time has also been put into revamping the Google Assistant app directory. New search algorithms and categories will be added to the marketplace in order to make it easier for users to discover Assistant apps. Among the additions, Google will be including a ‘trending’ section and a ‘what’s new’ category.

With so many new developments in the voice command sector, more companies and app developers will be looking to utilise the technology to create new and innovative mobile apps. These new updates show a lot of promise and potential for new developers entering the market and are sure to increase product diversity and result in a number of new digital products.

Back to Blog

Share this post:

Popular Posts

A man is sitting on a couch with his head in his hands.
by Eazi Business 21 September 2021
Starting a new business is not easy. There are a lot of things to consider and decisions to make. It’s also important to avoid investing your hard earned money in a business that does not give you a great return. Small mistakes in the early stages can manifest themselves into bigger problems further down the road.
Vienna 2019 silver stevie winner international business awards logo
by Rebecca Appleton 16 August 2019
We are incredibly proud to announce that Eazi-Apps have been named a Silver Stevie® award winner for International Company of the Year 2019. It is an honour and a delight to accept this award from the 16th Annual International Business Awards® which will be celebrated in Vienna later this year.
A person is taking a survey with a pen.
by Zakir Daud 4 July 2019
We asked you to rate us in several other areas from 1 to 10 (10 being excellent). Some of the highlights include: The professionalism of our people: 9.4/10. Our level of knowledge: 9.3/10. The approachability of our staff: 9.5/10.
A man is sitting at a desk in front of a laptop computer.
by Eazi Business 31 December 2018
Starting a new business can be time-consuming and difficult. The first challenge is to find or build a great product or service that your customers need. You will also need to create a brand, develop marketing collateral, design a website, find customers, and develop a range of new skills. You will most likely have to hire a team of experts to help you get started.
A man and a woman are looking at a computer screen
by Zakir Daud 31 December 2018
One of the most frequent questions we hear is “How can I build mobile apps without any coding skills?” Most people think developing software is extremely difficult and requires extensive training.

Recent Posts

by Eazi Business 8 July 2025
Everyone dreams of starting their own business — but turning that dream into a reality is where most people get stuck. Whether it’s fear, lack of knowledge, or not knowing where to begin, many aspiring entrepreneurs stall before they even start. But here’s the truth: you don’t need years of experience or a technical background to build a successful digital business. All you need is ambition, the right support, and a proven system to guide you
by Eazi Business 1 July 2025
Despite the rise of AI, paid ads, and social media noise, one thing remains true: businesses still need SEO to stay visible and competitive — without burning through their marketing budget. If you’re considering launching a digital agency, SEO isn’t a thing of the past. It’s a smart, sustainable revenue stream that’s evolving with technology — and there’s a huge market of local businesses still relying on it.
by Eazi Business 24 June 2025
Starting a digital agency is exciting — but let’s be honest, landing your first few clients can feel like the biggest hurdle. The good news? It doesn’t have to be. Whether you're launching a website, mobile app, or SEO business, there are proven ways to find clients even if you're starting from scratch.