How to effectively advertise in your app

Since the mobile app boom, the industry has grown rapidly with the introduction of millions of new digital products every year. Software developers and technology companies are taking advantage of the emerging sector by engaging with advertising and marketing services to generate more income. In 2016 in-app advertising generated $52.1 billion. Based on current projections, that figure is expected to hit $117.2 billion by 2020. Here are some useful tips if you’re looking to generate ad revenue.

Consider the user

Ease of use and streamlined service are the key ingredients to any successful app. It is the simplicity and accessibility of mobile apps which has made them so popular, therefore it’s important to keep that in mind when developing advertising strategies. Efforts should be made to ensure that the adverts in your app don’t detract from the user experience or create barriers to your service.

Limit the number of ads

Although it may seem like a good idea to simply paste ads everywhere within your app, this can often be more damaging to revenue streams than beneficial. 77% of mobile consumers only use apps for around 72 hours before uninstalling them or leaving them in the app drawer to gather virtual dust. Constantly interrupting the user experience with ads will give users more of a reason to uninstall your app and download something else.

Be aware of mobile ad networks

Many app developers, especially those that were operating when the industry first emerged, have fallen victim to questionable ad networks which have spread malware while collecting user data. In recent years, Google and Apple have set up protocols to reduce this practice within their respective digital markets but it is still a risk that app developers have to face. Be sure to do your research and partner with the right mobile ad network.

Use targeted ads

If you’re looking to maximise revenue and increase the chance that your users will click engage with the sponsored content, it’s vital that you partner with brands that your customers will be interested in. For example, if you manage a cooking app, you should aim to partner with advertisers within the food industry. An added benefit of this is that your users won’t feel as ambushed when ads pop up during their time in the app.