Eazi-Apps Is Rebranding!

We are very excited to announce that Eazi-Apps is rebranding. As part of this process, we will be releasing an updated brand identity at the beginning of June 2018. As a site visitor, you’ll see this new brand change reflected in a fantastic new logo, updated colour scheme and even a brand-new font. We’ve enjoyed six jam-packed years since first launching in 2012, welcoming new partners from all over the world, introducing new services, revamping our academy, adding new team members and even expanding into new countries. Our rebrand is a chance to reflect on these advances and create a fresh new look that better reflects who we are and where we are today; a provider of cutting edge digital solutions, dedicated to helping businesses increase sales.

If you’re a long-time visitor to the Eazi-Apps blog, you may have noticed that we’ve always had the same logo with a speech bubble, star above the letter ‘i’ , a predominantly brown colour and a dark theme. Although it has become synonymous of great products and services, it has changed very little in the intervening years so we felt it was time to freshen up! We have lots of exciting plans in the works and are looking forward to an even better and brighter future. The time has come for a change!

When we embarked on the redesign, we wanted something that reflected our values and the businesses we serve. We wanted a design that appeared fresh, aspirational, smart, approachable, friendly and connected. We think our new brand identity really meets those objectives and we can’t wait to unveil it soon.

We have chosen to use a lighter blue colour that is cool and refreshing. The choice of font is deliberately clean, modern and light. Many of the world's most recognisable brands are wordmarks, relying entirely on typography to convey their message.

The “e” of the logo not only represents the company name, it implies digital and is encompassed within a vertical toggle switch in the ‘on’ position. The decision to use a letter form in the logo was inspired by illuminated manuscripts that date back over 1400 years ago.

We have considered this update very carefully and believe that our new brand will help Eazi-Apps stay relevant and ahead of the competition.

Keep your eyes peeled for the new look Eazi-Apps, coming right here in June!