Damage control: 4 foolproof tactics to fight bad reviews and win more business

The key to success for any business or app developer is generating good publicity and engaging positively with a wider consumer base. In the digital world, word of mouth has been replaced by review systems that allow customers to leave feedback. The quality of feedback can often make or break an app development company, particularly if they are new to the industry.

Try these methods to manage negative reviews for better reputation management and win more business.

More often than not, a negative review for an app on any of the major digital markets will be related to a default or glitch with the product. This is common with new games that have not had all the kinks worked out or network-based apps that may have trouble connecting. The first step in dealing with a bad review is to find the root of the issue and fix it. It’s always a good idea to then announce the fix and engage with reviewers to request an updated review.

An issue with numerous review platforms and websites is a lack of context and in-depth information when it comes to the review processes. Many platforms operate on a star-rating system or incorporate vague questions that result in negative reviews. To combat this problem, use a more in-depth reviewing system with more specific questions. This will help you identify areas of concern in your app or service and will result in a fairer and more accurate overall rating.

There are now more review websites than ever which can make it hard for new companies with minimal reviews to consolidate their ratings. The average rating on one website can often be wildly different to another. This is when an effective SEO strategy can help. By promoting the platform(s) on which your brand has better ratings you can drown out negative or unfair reviews by focusing attention on website and platforms that paint your company in a better light.

Why benefit from good reviews just once when you can extend their effect for much longer and create a positive image across multiple platforms? Repurposing good reviews is a great way of generating good publicity across a variety of channels, particularly for emerging app developers new to the market. Creating a specific page that showcases good reviews or taking snapshots of positive feedback and posting it on social media are both great examples of repurposing good ratings.